SUMMARY OUTPUT

Regression Statistics
Multiple R 0.612767
R Square 0.375483
Adjusted R 0.369175
Standard E 1946.334
Observatio 101

ANOVA
df SS MS F Significance F
Regression 1 2.25E+08 2.25E+08 59.52247 9.734E-12
Residual 99 3.75E+08 3788214
Total 100 6.01E+08

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%
Upper 95.0%
Intercept -17489.71 5259.953 -3.32507 0.001241 -27926.6 -7052.822 -27926.6 -7052.822
Volume 0.645213 0.08363 7.71508 9.734E-12 0.479273 0.811154 0.479273 0.811154
Upper 95.0%
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.504345
R Square 0.254364
Adjusted R 0.239147
Standard E 2137.534
Observatio 101

ANOVA
df SS MS F Significance F
Regression 2 1.53E+08 76375058 16.71574 5.673E-07
Residual 98 4.48E+08 4569051
Total 100 6.01E+08

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%
Upper 95.0%
Intercept 22142.39 275.0176 80.51262 2.424E-91 21596.62 22688.15 21596.62 22688.15
TV 12.19268 3.874428 3.146962 0.002186 4.504002 19.88135 4.504002 19.88135
Radio 5.1953 2.700266 1.923995 0.057256 -0.16329 10.55389 -0.16329 10.55389
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.676112
R Square 0.457127
Adjusted R 0.440337
Standard E 1833.268
Observatio 101

ANOVA
df SS MS F Significance F
Regression 3 2.75E+08 91504207 27.22634 7.356E-13
Residual 97 3.26E+08 3360871
Total 100 6.01E+08

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0%Upper 95.0%
Intercept 19190.06 544.2592 35.25906 4.112E-57 18109.86 20270.27 18109.86 20270.27
TV 11.2975 3.326251 3.396467 0.000991 4.695814 17.89919 4.695814 17.89919
Radio 0.16463 2.462097 0.066866 0.946826 -4.721951 5.051212 -4.721951 5.051212
Temp 189.0806 31.41349 6.019091 3.122E-08 126.7335 251.4277 126.7335 251.4277
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.916804
R Square 0.840529
Adjusted R 0.826662
Standard E 1020.257
Observatio 101

ANOVA
df SS MS F Significance F
Regression 8 5.05E+08 63094013 60.61348 2.332E-33
Residual 92 95764994 1040924
Total 100 6.01E+08

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0% Upper 95.0%
Intercept -3397.617 3416.222 -0.994554 0.322562 -10182.53 3387.296 -10182.53 3387.296
TV 5.193597 1.974995 2.629676 0.010018 1.271086 9.116109 1.271086 9.116109
Radio 0.582168 1.592249 0.365626 0.715483 -2.580176 3.744511 -2.580176 3.744511
Volume 0.278167 0.052915 5.256836 9.456E-07 0.173072 0.383261 0.173072 0.383261
Price 83.06814 14.31844 5.801482 9.219E-08 54.63049 111.5058 54.63049 111.5058
Temp 65.8218 21.11883 3.116735 0.00244 23.87798 107.7656 23.87798 107.7656
Prec -138.9554 17.34852 -8.009641 3.439E-12 -173.4111 -104.4998 -173.4111 -104.4998
Holiday 909.6747 224.0536 4.060075 0.000103 464.6848 1354.665 464.6848 1354.665
Visits -160.9504 40.90648 -3.934593 0.000162 -242.1942 -79.70656 -242.1942 -79.70656
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.916677
R Square 0.840297
Adjusted R 0.828277
Standard E 1015.494
Observatio 101

ANOVA
df SS MS F Significance F
Regression 7 5.05E+08 72087564 69.90463 2.861E-34
Residual 93 95904147 1031227
Total 100 6.01E+08

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%Lower 95.0% Upper 95.0%
Intercept -3745.199 3265.967 -1.146735 0.254433 -10230.76 2740.365 -10230.76 2740.365
TV 5.594468 1.63505 3.421588 0.000927 2.347582 8.841353 2.347582 8.841353
Volume 0.279107 0.052606 5.305613 7.576E-07 0.174642 0.383572 0.174642 0.383572
Price 85.1772 13.04393 6.530028 3.44E-09 59.27455 111.0798 59.27455 111.0798
Temp 68.93503 19.23601 3.583646 0.000542 30.73614 107.1339 30.73614 107.1339
Prec -138.5043 17.2238 -8.041449 2.776E-12 -172.7073 -104.3012 -172.7073 -104.3012
Holiday 895.2579 219.5271 4.07812 9.571E-05 459.3206 1331.195 459.3206 1331.195
Visits -157.2512 39.45057 -3.986032 0.000134 -235.5923 -78.91022 -235.5923 -78.91022
Week Sales TV Radio Temp Volume Price Temp Prec Holiday Visits (1 or 2)
26 24864 74.5 66.5 27.9 61825 104.24 27.9 0.9 1 7
27 23809 74.5 66.5 27.7 62617 103.97 27.7 1.3 1 7
28 24476 90 75 29.1 60227 107.48 29.1 4.8 1 5.9
29 25279 90 75 30.0 63273 111.75 30.0 3.1 1 5.9
30 26263 90 75 29.3 65196 109.08 29.3 0.0 1 5.9
31 24299 90 75 28.1 64789 105.36 28.1 3.6 1 5.9
32 25671 15 8.5 26.9 65901 107.31 26.9 4.8 1 3.2
33 24489 0 0 28.9 65474 107.99 28.9 5.6 1 3.2
34 24416 0 0 27.0 65706 109.30 27.0 8.5 1 3.2
35 23555 0 0 24.2 61824 107.59 24.2 5.7 1 3.2
36 22377 0 0 24.3 61810 105.41 24.3 10.6 1 3.2
37 18969 37.5 68.5 23.1 59697 107.35 23.1 19.2 0 4.3
38 22924 37.5 68.5 21.0 64729 106.17 21.0 18.3 0 4.3
39 20449 37.5 68.5 20.3 64570 107.63 20.3 25.8 0 4.3
40 21171 37.5 68.5 20.9 64005 108.31 20.9 26.8 0 4.3
41 19729 0 0 19.1 64163 109.49 19.1 30.3 0 7.5
42 20244 0 0 19.6 60563 109.60 19.6 21.5 0 7.5
43 21246 0 0 18.9 63694 111.12 18.9 20.2 1 7.5
44 19603 0 0 14.2 60719 108.36 14.2 24.6 1 7.5
45 22432 0 0 13.1 63290 108.33 13.1 19.2 1 6.7
46 19522 37.5 68.5 13.2 59567 106.54 13.2 12.1 0 6.7
47 21426 37.5 68.5 12.9 61359 104.57 12.9 11.3 0 6.7
48 19982 0 0 11.1 63303 105.61 11.1 11.2 0 10.3
49 23529 37.5 68.5 10.8 62780 107.66 10.8 10.3 0 6.7
50 19067 0 0 10.3 61374 103.56 10.3 11.6 0 10.3
51 19787 37.5 68.5 9.2 58166 101.72 9.2 9.0 1 6.7
52 19798 0 0 9.1 59797 101.46 9.1 14.3 1 10.3
1 20199 0 0 9.9 57557 104.07 9.9 12.9 1 7.6
2 19859 0 0 9.6 59428 102.23 9.6 15.3 0 7.6
3 19136 0 0 11.9 62544 103.60 11.9 14.4 0 7.6
4 21582 0 0 10.4 63209 105.37 10.4 5.1 0 7.6
5 22383 0 0 11.5 64085 109.20 11.5 12.3 0 5.4
6 20632 0 0 11.8 60173 107.42 11.8 11.5 0 5.4
7 20431 0 0 10.4 64855 106.92 10.4 7.3 0 6.4
8 21460 0 0 12.0 60232 106.83 12.0 7.4 0 5.4
9 22800 0 0 12.5 61780 108.62 12.5 10.1 1 5.4
10 20701 0 0 11.9 63111 107.10 11.9 12.3 1 6.4
11 20151 0 0 12.6 62750 110.74 12.6 16.0 0 6.4
12 22896 0 0 14.8 64700 112.11 14.8 8.4 0 6.4
13 20995 225 205 14.3 64302 112.71 14.3 10.7 0 12.5
14 23216 220 205 15.9 64829 112.71 15.9 11.3 0 12.5
15 22716 90 240 16.5 64289 116.40 16.5 14.9 1 12.5
16 21320 0 0 17.7 62447 113.21 17.7 9.4 1 12.5
17 24332 0 0 16.0 63716 114.66 16.0 5.0 1 6
18 25320 225 205 16.3 64721 114.66 16.3 12.9 1 6
19 25833 0 125 18.5 66107 114.97 18.5 13.4 1 5
20 27415 225 205 21.6 66548 112.90 21.6 8.5 1 3
21 24861 0 260 21.2 62541 111.70 21.2 6.5 0 6
22 22824 0 260 20.4 63578 114.10 20.4 7.5 0 6
23 22824 0 250 21.8 63623 114.38 21.8 6.6 0 6
24 24829 220 205 22.6 63225 112.50 22.6 4.3 0 5
25 25628 90 240 25.9 66714 115.99 25.9 3.2 0 5
26 27039 0 125 25.0 67005 118.97 25.0 0.0 0 5
27 27908 220 205 26.1 63642 116.61 26.1 1.6 1 3
28 27872 95 240 28.0 65753 120.22 28.0 3.9 1 3
29 27279 0 135 29.2 65423 119.38 29.2 3.5 1 3
30 27285 145 130 30.7 65712 119.21 30.7 0.0 1 0
31 28451 225 205 29.4 65262 118.00 29.4 3.2 1 0
32 27195 95 195 29.3 64165 119.55 29.3 4.3 1 0
33 27137 70 240 26.2 64637 123.13 26.2 5.2 1 0
34 26176 0 130 27.7 65000 122.81 27.7 10.1 1 0
35 24950 0 50 27.2 68549 120.42 27.2 5.3 1 9
36 22387 0 260 25.1 61754 133.67 25.1 13.4 0 9
37 22187 0 260 23.1 63510 130.72 23.1 20.9 0 9
38 23048 21 250 23.5 65064 125.77 23.5 17.1 0 9
39 23210 10 0 21.4 62857 126.51 21.4 25.7 0 7
40 20102 0 0 20.7 59950 126.30 20.7 25.7 0 7
41 19975 0 260 19.4 61582 128.11 19.4 30.0 0 7
42 21364 0 250 19.2 61756 124.85 19.2 20.2 0 7
43 22354 0 260 19.8 63033 119.66 19.8 20.8 1 7
44 20098 5 0 18.0 60116 119.83 18.0 24.4 1 4
45 23497 0 0 14.1 58929 118.47 14.1 19.1 1 4
46 21910 0 0 14.1 57984 116.09 14.1 11.1 0 4
47 21323 4 0 14.0 56259 115.90 14.0 11.7 0 4
48 19648 0 0 12.9 59248 116.46 12.9 10.5 0 7
49 23403 0 0 12.4 61171 115.50 12.4 10.6 0 7
50 23238 0 0 11.1 62731 116.19 11.1 12.4 0 7
51 20356 0 0 10.1 58129 119.30 10.1 10.9 0 2
52 22242 0 0 9.9 56720 121.07 9.9 15.4 1 2
1 21854 0 0 9.8 63368 120.18 9.8 12.4 1 7
2 20213 0 0 10.3 62142 122.13 10.3 15.5 0 2
3 20392 0 0 10.6 61986 124.31 10.6 14.5 0 2
4 23403 0 0 10.0 61741 120.94 10.0 6.9 0 2
5 23188 0 0 11.7 62706 121.03 11.7 11.3 0 2
6 22629 0 0 11.2 62368 120.33 11.2 11.3 0 2
7 21741 0 0 10.9 63136 119.38 10.9 6.2 0 2
8 24207 0 0 10.5 62903 118.78 10.5 7.2 1 2
9 25778 0 0 12.6 65109 119.85 12.6 9.9 1 3
10 23919 0 0 11.1 61967 120.87 11.1 13.3 1 3
11 22182 0 0 12.8 61591 122.95 12.8 15.4 0 3
12 23291 0 0 12.6 63247 123.51 12.6 7.5 0 3
13 24011 180 237 13.5 62519 125.02 13.5 7.3 0 9
14 23979 160 208 14.9 63128 125.30 14.9 12.1 0 9
15 23896 150 208 15.7 64331 129.63 15.7 14.4 1 9
16 26873 0 0 15.0 65812 131.02 15.0 9.0 1 9
17 27535 180 237 17.3 64723 131.33 17.3 5.8 1 6
18 23688 160 208 16.8 65052 130.95 16.8 12.7 1 6
19 23922 150 208 17.3 63214 129.06 17.3 14.6 1 6
20 24421 0 0 19.7 63379 129.28 19.7 5.9 0 6
21 26197 0 0 21.1 63623 127.19 21.1 6.1 0 6
22 26765 180 237 21.8 62661 129.19 21.8 7.3 0 4