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Pitch Class k10

This document summarizes a phone call script for a BYJU's mentor contacting a student or parent about using their educational app. The mentor explains how BYJU's app uses 3D animated videos to teach concepts in an engaging way. They discuss the student's experience using the app so far and promote a free refresher course and counseling session to help the student prepare for exams. The mentor emphasizes this is a valuable one-time opportunity and increasing competition makes extra preparation important. They seek an explicit yes or no from the parent about the counseling session.

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Pavan Pavi
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50% found this document useful (2 votes)
609 views

Pitch Class k10

This document summarizes a phone call script for a BYJU's mentor contacting a student or parent about using their educational app. The mentor explains how BYJU's app uses 3D animated videos to teach concepts in an engaging way. They discuss the student's experience using the app so far and promote a free refresher course and counseling session to help the student prepare for exams. The mentor emphasizes this is a valuable one-time opportunity and increasing competition makes extra preparation important. They seek an explicit yes or no from the parent about the counseling session.

Uploaded by

Pavan Pavi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Section 1a: Hello, I am a Senior Mentor, Raj calling from BYJU’S.

Am I talking to Akash ?
Introduction
If kid picks up the phone Akash, you have downloaded the BYJU’s app for
preparation of 10th standard.

Can I know how you came to know about Byju's app?


<Student Answers>

It is good to see that you have taken interest in studying


from the App. I have called to explain how to make the
best use of this application so that you can explore and
learn the maximum out of Byjus app.

Section 1b: Hello Ma’am, I am a Senior Mentor, Raj calling from


BYJU’S.
Introduction Am I talking to Akash’s mother/father ?
If parent picks up the call There has been a registration for class 10th in the name of
Akash. The registration is from < [email protected]> email
ID.
Ma’am have you downloaded the app or has Akash
downloaded it?

Ma’am, for kids who study using BYJU’s -​we allocate a


mentor to talk to parents regarding their performance,
also to make sure the parent knows what the kid is
doing using the application and how to get the
maximum out of the same​. Ma'am, in your case, I am the
assigned mentor for Akash.
.
So Ma’am, are you aware about BYJU’s?

Section 2: Intro to Byjus In Byjus we use video learning to make sure that the
concepts that the students are trying to learn are
completely conveyed in a very understandable manner.
India’s Top teachers use 3D animated videos and in-app
projections to teach school syllabus in a very interesting
manner so that the student is clear on it on a subjective
and objective level basis. 10th standard is a very important
transitional stage in academic career, where students
have to get familiarised with in-depth concepts of PCMB
and not just the overlaying idea of the concepts.

Section 3: Rapport building The reason I have called you is to explain in-detail about
what we provide as an application and how you can use
Case 1 : Downloaded the app the maximum of this application. Since you have seen a
and shows high engagement handful of videos, may I know what is the difference you
have felt in learning via videos and textbook?
<Student/Parent Answers>

The main difference anybody feels is that you will be able


to imagine a scenario of how a particular concept works
and how to use that in real life, rather than just writing a
page about it. This is extremely important, because going
forward all the competitive exam questions will test your
application of the concepts to problem solving and not
recollecting the same words.

Section 3: Purpose of the Call The reason I have called you is to explain in-detail about
Case 2: Downloaded the app, what we provide as an application and how you can use
low engagement on app the maximum of this application. Since you have not seen
a lot of videos, may I know if you could not use them
because of lack of time or if you were unable to find the
topic you were searching for?

Section 4: Need generation As a student, it has to be ensured that you understand all
for Session. the concepts, which can be easily done when you start
visualising a concept rather than just reading it. To help
you perform better in class 10th boards exams and be
ready for future competitive exams, you have been
shortlisted for a free refresher course for class 10th and a
one-on-one counselling session by a Sr. Academic
Counsellor. The refresher course is taken by the best
teachers of BYJU’s and they will prepare you especially for
your board exam. This is a very popular and successful
refresher course which you should not miss. The
one-on-one counseling session will be a 1-1:30 hour
session where the counsellor will explain how you should
prepare for your 10th as well as your 11-12th standards.
You have to understand that, regardless of whatever
course you are taking in 11th and 12th, all the basics are
from 10th and if you miss to understand the topics in 10th,
it will be difficult for you to understand the topics in 11th
and 12th.
The session will help you analyse your subjective skills for
your boards and application knowledge for all the
competitive exams such as JEE, NEET, Olympiad etc.

Section 5: Promote the You must be aware of the​ increasing competition


Session nowadays -out of 12-13 lakh students appearing in
competition exams, only 12000-13000 get selected.

Parents are also concerned that during this lockdown,


kids need to be pushed for self study​ and are not taking
interest on their own. ​In this scenario- this counselling
session will be very fruitful for Akash. ​We have got an
overwhelming positive response from parents for the
session​ - kids who lacked interest in a subject or were
afraid of a subject - after the session, those kids regained
interest in those subjects and​ actively started studying

This counselling session is divided into 3 parts.

1. Expectations of Parents​: In this counselling


session first of all we will take feedback from
parents like whatever concern or expectations
parents have, what are their observations? They
can update the same thing to a counsellor.

2. Analyzing Child learning style​ : After taking


parent’s valuable feedback, We will ask a few basic
questions from children related to their class. The
purpose of these basic questions is not to give
them marks but to analyze what approach a
student is using towards learning. What are their
weaknesses and Strengths as every child has a
different mindset and learning style.

3. About Byju's learning program​: And after this,


we will explain to you about Byju's way of learning,
What methodology we are using towards education
and why we are the world largest edtech company.
We will also tell you how this way of learning can
be helpful to the students.

Section 6: Urgency Creation The Counsellor will provide a preparation method of how
to prepare and approach a concept. This will be a
substantially important point when it comes to 11th and
12th, as all the questions in NEET and JEE are asked
based on what you know about the concepts and its
application in problem solving. It is better to start getting
accustomed to this method of learning from now on, which
will reap fruitful for a student in the future.

This is a ​one time opportunity​ to get mentorship and


academic roadmap from our senior counsellor who​ guides
only 4 selected​ students in a week.

Section 7: Taking an Explicit By now, you have understood all the things missing from
Yes/No from the Parent the students educational preparation and what all can be
improved. Can you please tell if you are interested to take
the session with us, so that I can go ahead and book a slot
where both the parents and student are available to take it.

Section 8: Questions to Great Ma’am! To confirm the counselling session need a


understand Child’s learning few details
requirements 1. Which school is Akash in currently ?
2. How is Akash’s performance overall?
3. Do you look after the kids' education at home or is he
going to tuition / coaching centre? Is the coaching
integrated with school or separately?
4. Are you and your husband both working?
5. By the way Ma’am; what do you both do?

Section 9: Taking Final Alright Ma’am, I definitely feel that this 1 hour session will
Booking be really helpful for you and Akash
Ma’am, since the​ counsellor has limited slots​, so I have
2 slot options for Akash: Friday 7PM and Saturday 9AM
Which slot do you prefer - where you and your husband
both can take out 1 hour for this session.
Because, I hope you understand both parents have
their role in the kids studies , and session is most
impactful only when both parents join

Section 10: Ensuring Intent to Ma’am.If our senior counsellor feels that the kid will benefit
Purchase from BYJUs courses then we might recommend some
courses for him
We will be offering courses as a package for 10-12 which
will cover everything from basics to clearing JEE Mains
and Advanced, or for NEET exams and AIMS. This will
provide a method of learning, and a tool which will sharpen
all the skills and learning methods of the student.
If you feel BYJUs courses will be beneficial for the kid,
then you can get your kid enrolled during the
session,otherwise we can end the session after the
academic counselling.

Section 11: Double-down on So I am booking your slot for Sat 9 am. I will be sharing a
Session Importance to reduce few videos on Whatsapp that you can watch before the
Cancellation risk session with Akash to know the BYJUs way of learning
Is this number the same as your whatsapp number ?
<Repeat the number>

Ma’am our senior ​counsellor will prepare the session


specially for Akash and according to his requirements.
For each child, we have only 1 slot available, so make
sure both parents are available on time to join the
session
I am reachable over whatsapp for any questions you
might have.

Section 12: Closing Great to talk to parents like you who are genuinely
concerned about your kids education and see it as top
priority. All the best for the session

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