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Grade 8 English Language Week 11 Lesson 2 and Answer Sheet

The document is a lesson plan from the Ministry of Education's Secondary Engagement Programme for grade 8 students. It provides the topic, objectives, concept, and an example advertisement for a Samsung Galaxy S111 smartphone. Students are tasked with reading the advertisement and answering 10 comprehension questions about the product, target audience, features, similarities and differences between products, literary devices used, and which product is better supported.

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783 views

Grade 8 English Language Week 11 Lesson 2 and Answer Sheet

The document is a lesson plan from the Ministry of Education's Secondary Engagement Programme for grade 8 students. It provides the topic, objectives, concept, and an example advertisement for a Samsung Galaxy S111 smartphone. Students are tasked with reading the advertisement and answering 10 comprehension questions about the product, target audience, features, similarities and differences between products, literary devices used, and which product is better supported.

Uploaded by

Raeesa S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ministry of Education

Secondary Engagement Programme


September 2020
WEEK ELEVEN: Lesson Two
Subject: English Language
Grade: Eight
Topic: Comprehension
Sub-topic: Advertisement
Objectives: After reviewing a given advertisement, grade 8 students will correctly
answer questions based on same.

Concept: An advertisement (often shortened to advert or ad) is the promotion of a product,


brand or service to a viewership in order to attract interest, engagement and sales.

Instruction: Read the advertisement below then answer the questions that follow.
QUESTIONS

1. What is the product being advertised?

2. Who is the advertisement targeting? Give ONE reason for your answer.

3. List THREE features of the main product identified.

4. Identify TWO similarities between the two products displayed in the advertisement.

5. Identify TWO differences between the two products displayed in the advertisement.

6. What is ONE literary device that the advertiser uses to help us believe that his product is the best
on the market?

7. Explain the slogan; “It doesn’t take a genius”.


8. Does the advertisement include any reason for you to believe the benefits you can experience
when you purchase the product?

9. Does the advertisement want you to learn more about the product?

10. Which of the two products is better? Give ONE reason for your answer.
Lesson: Two

Subject: English Language

Grade: Eight

Topic: Comprehension

Sub-topic: Advertisement

ANSWER SHEET

ANSWERS

1. Product:

- A Samsung Galaxy S 111 Smartphone

2.Target audience:

- the ordinary person

Reason for answer:

- The catch phrase/ slogan is, “It doesn’t take a genius”,

3. Features of the main product:

- extensive internal memory

- light weight

- palm swipe, touch

- high definition video recording

- shake to update

- removable battery

4. Similarities:

- both utilizes 4G LTE networking

- both have Full HD Video Recording

5. Differences:
- standby and talk time differs

- differences in display

- their weight differs

6. Literary Device:

- Use of contrast to highlight key, superior features of the Samsung Galaxy S 111 Smartphone.

7. Slogan/ Catch Phrase Explained:

- the features of the Samsung Galaxy far outweigh its competitor so it is easy to see which is the
superior phone.

8. No. The advertisement does not include any reasons for us to believe the benefits the customer
can gain from purchasing the product. It is not endorsed by anyone.

9. Yes. The advertiser included the Facebook icon in the advertisement. Customers are therefore
given the opportunity to visit the company’s Facebook page for more information.

10. Advertisement Enhancement:

- add colour to the main image advertised

- add endorsements

- make use of repetition, rhetorical questions etc.

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