Name: Zoe Firchau Date: December 10,2020 Class:2

Advertising & Promotion 

Advertisements All Around You Assignment 
 

As you learned, advertisements can be anywhere from on billboards, vehicles, on apps, etc. You are 
going to go explore the school and see how many different advertisements you can find. Read and 
complete the following table. You must fill out at least 5 different advertisements. If you fill out more 
than 5 you can receive up to 5 points extra credit.  
 

Advertisement  What was the  What Persuasive  Who was the 

Type  Technique was used  advertisement’s 
advertisement 
in the 
audience? 
Options:  advertising?  Advertisement? 

Flyer, Commercial,    Who was their 

(There can be more  What was the purpose of 
TV, Apps, Radio,  than one)  target market? 
the advertisement? 
 

Billboard, Transit, 
Business Product or  Options:  Be detailed! 
Jingles, Online, 
Service 
Magazine,  Slogan, Repetition, 
Direct-Mail, etc.  Bandwagon, Testimonial, 
Appeals to Emotion, 
  Expert Opinion. 

1 Point Each  2 Points Each  1 Point Each  2 Points Each  2 Points Each 

Example: 
Commercial 
Super Car Guys Cars  Repetition    
Men and Women, 18 and 
older, who are looking to 
buy cars.
The commercial was notifying me 
about a sale they are having and 
 
how the first year is interest free.

1. flyer  service- unicef  appeals to emotion  Mainly adults who are  To notify people that there 
willing to donate  are kids in the world who are 
money to kids in  suffering, and to encourage 
need.   others to help them. 

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 Name: Zoe Firchau Date: December 10,2020 Class:2

2. magazine  business- pantene   slogan  middle aged women  the purpose is to try to 
who are looking to  encourage people to buy this 
increase the volume  pantene product, so women 
in their hair  have better volume in their 
hair.  

3. commercial  business- subway  slogan  mainly men who eat a  encourage people to get the 
lot, who are looking to  five dollar footlong for a 
get a big sandwich for  decent price, rather than only 
a cheap price  getting a six inch  

4.billboard   business/product-  slogan  Anyone that is  encourages people to buy this 
chobani yogurt  wanting to eat  yogurt to stay healthy 
healthy, most likely 
people who enjoy 

 
working out  

5. billboard  business- tylenol  slogan  any person that ever  shows people that this 
is in pain. although,  medicine works better than 
this is more direct  some of the other pain killers 
towards people who 
get migraines.  

6. magazine  product-cigarettes  appeals to emotion  middle aged men or  shows people that smoking is 
teenagers who are  very bad and about 440,000 
starting to smoke due  Americans die each year from 
to being peer  smoking 
pressured 

7. commercial  product-kit kat  slogan and repetition  older people or even  shows that kit kat is delicious 
kids. this is aimed  and when people need a break 
towards all ages  they should eat a kit kat 

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 Name: Zoe Firchau Date: December 10,2020 Class:2

8. magazine  product- m&m’s  repetition  older people or even  by listing all great things such 
kids. this is aimed  as mom, music, money, and 
towards all ages.  miracle, it shows the audience 
that m&m’s must be great too 
since it starts with m 

9. magazine  business-covergirl  testimonial  women mainly in  it encourages people to buy 

their 40-70’s who are  this makeup so they look 
trying to make their  younger 
eyes look brighter 

10. jingles  business-John  slogan  mainly aimed towards  shows reasons why people 
Hinderer Honda  parents or people who  should purchase a Honda 
are wanting to  instead of other car brands 
purchase a car 

 
 
Now reflect on all the advertisements you saw and answer the following questions in 
complete sentences.  
 
1. Which advertisement was your favorite and why was it your favorite? 2pts 
My favorite advertisement was the Subway one because I could actually relate to it. My brother always goes 
there for the five dollar footlong. 
 
2. How many advertisements did you see throughout the whole day? 1pt 
Not sure, I am quarantined, but I use social media quite o en, so I am sure I saw a lot of advertisements 
throughout the day. 
 
3. Were you shocked how many you saw now that you are more aware of advertisements all around you? 2pts 
Yes, because I never thought twice about advertisements. Advertisements are basically anywhere you look when out in public.  

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Name: Zoe Firchau Date: December 10,2020 Class:2