1.

Your company provides home maintenance services, and you want to reach more potential
customers. You have a limited budget to work with. Why is Google Ads right for you?
ANSWER: You can set your own budget and can change it at any time.

2. Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important
Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of
Automated Bidding Strategy Would Be Ideal For This Client?
ANSWER: Conversion-focused bidding

3. Marisol manages the online advertising campaigns for a chain of toy stores with both a
physical and an online presence. Which Google Ads campaign should Marisol use to show
images of their products, advertise their company’s online and local inventories of toys, and
boost traffic to their website and local toy stores?
ANSWER: Shopping

4. Joshua has an online store that sells skateboard equipment. He notices that potential
customers are looking at specific skateboards but leaving his website without completing a
purchase. Which Google Display campaign option can Joshua use to feature the same
skateboards viewed to potential customers who didn’t complete a purchase?
ANSWER: Dynamic remarketing

5. Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These
Aspects Of Automated Bidding With The Benefits They Serve.
1)Auction-time bidding
2)Depth of signals used and cross analysis
3)Machine learning
4)Time saved
Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
Alleviates the strain on marketing resources by automating more manual tasks (4)
Integrates a large variety of signals and considers new ones to evaluate user intent (2)
Algorithmically helps set the appropriate bid for each and every auction (3)

6. Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects
Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User
Input In A Smart Display Campaign? ANSWER: the images they wish to use

7. Howard’s In The Process Of Creating A Google Display Campaign And Decides To Use Custom
Intent Audiences As A Targeting Option. He’d Like To Influence Customer Consideration, But
His Niche Audience Isn’t Covered By An In-Market Audience Segment. Which Two Data
Inputs Can Howard Submit To Best Represent His Audience? (Choose Two.)
ANSWERS: Keywords i URL

8. Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is
It Important That She Consider Business Objectives Before Choosing Her Campaign Type?
ANSWER: Different campaign types have different minimum and maximum budget
requirements.
9. Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using
Automated Bidding?
ANSWER: Reach the right user with the right message at the right time.

10. Which Display Ad Format Automatically Creates Ads From Uploaded Headlines, Logos,
Images, And Videos? ANSWER: Responsive Display Ads

11. Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This,
Google Ads Was Built On Three Core Principles. What Are These Principles?
ANSWER: Relevance, control, and results

12. Adam Has Determined That “Drive Action” Is The Appropriate Marketing Objective For His
New Display Campaign. What Are Two Relevant Options He Might Use To Reach His Goal?
(Choose Two.) ANSWERS: Standard remarketing i Dynamic remarketing

13. Josephine is in the process of creating ads within her Standard Display campaign. She finds
that there are two main ad formats that she can leverage. What are the two main ad
formats used in a Standard Display campaign? (Choose two.)
ANSWERS: Uploaded ads (Image & AMPHTML) i Responsive Display ads

14. Mike Is Interested In Using Automation To More Effectively Manage His Google Display
Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?
ANSWER: Automated Bidding

15. Cassandra Wants To Customize Her Google Display Ads Based On How Potential Customers
Previously Engaged With Her Website. Which Option Best Suits Her Needs?
ANSWER: Remarketing

16. Zoe runs a sports media website that caters to fans of many different types of sports. She’s
starting a Google Display Ads campaign and is considering methods to reach her sports-
loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
ANSWER: Affinity Audiences allow her to reach sports enthusiasts.

17. Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She Has Been Given A
Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible.
Which Automated Bidding Strategy Should She Use In Her Campaign?
ANSWER: Maximize clicks

18. What’s One Benefit Of Using Responsive Display Ads? ANSWER: They can run on native
inventory.

19. Which Two Are Available In Google Ads? (Choose Two.)

ANSWERS: Device targeting, which allows you to serve your ads to users on desktops,
smartphones, and tablets. + Language targeting, which lets you reach people with your
selected language as their browser’s language setting.
20. Ken Sees A High Level Of Success From His Display Campaigns, And Wants To Take
Performance To The Next Level With The Help Of Dynamic Remarketing. How Can Dynamic
Remarketing Benefit Him?
ANSWER: t will show exact products to potential customers that have previously seen
them on his website.

21. A Marketer Is Keeping Track Of The Revenue Generated By His Campaign. He Wants To See
A Specified Return-On-Investment For His Monthly Ad Spend. Which Type Of Automated
Bidding Strategy Will Meet His Needs? ANSWER: A revenue-focused bidding strategy

22. Felix Wants To Start Showing His Google Display Ads To A Narrower Audience With The Help
Of Demographic Targeting. Which Two Types Of Data Are Included In Demographic
Targeting? (Choose Two.) ANSWERS: Age i Gender

23. Why Should An Advertiser Consider Using Responsive Display Ads?

ANSWER: They’ll automatically create ads from your images, videos, headlines, logos, and
descriptions.

24. A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google
Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or
Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help
Them Reach These Users? ANSWER: Demographic audience

25. What is a valid recommendation that the Performance Planner can provide?
ANSWER: Set a specific target CPA (cost-per-acquisition)

26. Loretta is the advertising director for a large meal-kit company. She’s setting up a Google
Display Campaign to identify and engage with large audiences in order to extend their
market reach. Which statement most accurately describes the reach a Google Display
Campaign can provide Loretta?
ANSWER: It allows her to reach over 90% of global internet users across millions of apps
and websites.

27. Bill has released a new line of products for his business and is using Google Display Ads to
influence customer consideration. How does Google Display Ads targeting help Bill reach his
marketing objective?
ANSWER: By allowing Bill to strategically show his message to users when they’re actively
browsing, researching, or comparing the types of products he sells.

28. By allowing Bill to strategically show his message to users when they’re actively browsing,
researching, or comparing the types of products he sells. ANSWERS: Bids i Budgets

29. What are key factors to keep in mind when choosing a bidding strategy for your
campaign? ANSWER: Performance, auctions, and user journey complexities

30. How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner
Forecasts? ANSWER: To allocate budgets that drive incremental conversions
31. Siona Needs To Make Sure Her Ads Are Getting A Minimum Number Of Impressions On The
Top Of The Page. Which Type Of Automated Bidding Strategy Is Siona Using?
ANSWER: Target impression share

32. What’s A Key Benefit Of Responsive Display Ads? ANSWER: You can upload your own
creative assets

33. What Can The Performance Planner Assist You With?

ANSWER: To improve return on investment so you can drive more conversions within your
target CPA (cost-per-acquisition)

34. Ben Sells Housewares Through His Website And App. What Are Two Ways That Google Ads
Can Fuel His Business Goals And Help Him Achieve His Objectives? (Choose Two.)
ANSWERS: Helps users find and discover his products + Increase overall installs and
interactions with his app.

35. How Does Google Display Ads Grow Marketing Results For Advertisers?
ANSWER: It harnesses a multitude of signals to place ads against the most relevant
content.

36. Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display
campaign to automatically generate ads. Which two building blocks must Susan supply in
order for a Smart Display campaign to automate her ad creation? (Choose two.)
ANSWERS: Headlines + Images

37. How Does Google Display Ads Help Advertisers Meet Their Marketing Objectives And Drive
Results? ANSWER: By helping advertisers deliver relevant advertising as people browse the
web.

38. Phillip wants to create a new Google Display Ad campaign and base his targeting on an
existing remarketing list named Checkout Abandoners. How can the Similar Audiences
targeting option help Phillip achieve his marketing goals?
ANSWER: Similar Audiences will find users who are similar to those on the Checkout
Abandoners list.

39. Robert Manages A Website That Sells Sporting Goods. He Wants His Products To Be
Featured In Various Online Sporting Publications While Potential Customers Are Researching
And Comparing Different Football Brands Online. Which Option Will Help Robert Influence
Customer Consideration? ANSWER: In-market Audiences

40. How Do Responsive Display Ads Use Automation? ANSWER: Responsive Display Ads use a
machine-learning model to determine optimal assets for each ad slot using predictions
based on an advertiser’s performance history.

41. When Should You Use Responsive Display Ads? ANSWER: When your primary goal is
performance.
42. Which Display Ad Format Should You Use If You’re Concerned About Malware And Want A
Secure Ad Experience Across Platforms? ANSWER: AMPHTML ads

43. When A Responsive Display Ad Is Automatically Assembled, What’s Adjusted To Fit The Ad
Slot? ANSWER: Size, appearance, and format

44. What Are Two Benefits Of Automated Bidding? (Choose Two.) ANSWERS: Cross analysis +
Time saving

45. What Does Performance Planner Automatically Do? ANSWER: Forecasts how your current
campaigns will perform in the future

46. Rebecca Is A Marketing Executive At An Airline Company. She Has Been Asked To Plan Her
Company’s Online Advertising Budget On A Monthly Basis. She’s Chosen Google Ads’
Performance Planner To Help Accomplish This Task. What Are Two Advantages Performance
Planner Offers Rebecca? (Choose Two.)
ANSWERS: Performance Planner leverages machine learning for forecasting. +
Performance Planner forecasting is powered by billions of Google searches conducted
each week.

47. Lauren Has Chosen “Influence Consideration” As The Marketing Objective In Her Google
Display Ads Campaign. Which Two Targeting Options Are A Good Fit For Lauren’s Campaign?
(Choose Two.) ANSWERS: Custom Intent audiences + Similar Audiences

48. Amy Has Created A New Brand For Her Company’s Goldfish Training Materials. She Knows
That Other Companies Train Goldfish And It Is A Popular Sport, But Realizes That It Is A Niche
Market. She Wants To Use A Google Display Ads Campaign To Build Awareness For Her New
Brand. Which Google Display Ad Targeting Option Can Help Amy With Her Goal Of Creating
Awareness Within Her Niche Market? ANSWER: Custom Affinity audiences

49. Mandy Has A Large Art-Supply Company That Sells Through Both Her Brick-And-Mortar Store
And Online. She Wants To Increase The Awareness Of Her Brand And Drive Higher Sales.
How Can Google Display Ads Help Mandy Achieve Her Business Objectives?
ANSWER: It places Mandy’s ads against the most relevant content by using best-in-class
intent signals.