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12 Essential Tips To Picking Website Colour Theme

The website’s colour will forever be ingrained in the minds of customers, as visual themes have more impact than the site’s content. This colour theme will become your identity over course much like Coca-Cola’s bubbly red or the classic purple of Cadburys. Get in touch with the best web designing company to create an alluring website for your business.

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31 views

12 Essential Tips To Picking Website Colour Theme

The website’s colour will forever be ingrained in the minds of customers, as visual themes have more impact than the site’s content. This colour theme will become your identity over course much like Coca-Cola’s bubbly red or the classic purple of Cadburys. Get in touch with the best web designing company to create an alluring website for your business.

Uploaded by

Open Digital
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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12 Essential Tips to picking

website colour theme


Why is picking the right colour theme important?
The website’s colour will forever be ingrained in the minds of customers, as visual
themes have more impact than the site’s content. This colour theme will become
your identity over course much like Coca Cola’s bubbly red or the classic purple of
Cadburys. When you visualise these brands you immediately associate the colour
with them. This is how impressionable the customers’ minds are.

From the onset, it is important to pick a suitable colour theme that will go every-
where on your website, as well as any branding, packaging and other goodies. Let’s
find out how successful brands are in picking the right colours for their sites.
Correlating colour to emotions
Each colour invokes a specific reaction or emotion in the viewers. You need to know
what kind of emotional response your brand wants to create in the customers. This
will become the base of your broad palette selection. Following are each of the
common colours and the emotions they entail.
What is your target demographic?
After deciding what kind of emotions you want to
create, you need to know who your target audi-
ence is and what their preferences are. A colour
that is to the liking of young adults may not be ap-
pealing to the previous generation.

You need to choose the primary colour of your


website to be that which is the most appealing to
your majority audience.

E.g: If you are selling organic products aimed at


environmentally conscious people, earthy shades
of green and brown would be your best bet.
Gender-based colour selection
Although people are trying hard to fight against the colour bias among genders, we are still prey to the colour
norms forced on us for generations. There is no harm in playing this to your strength. Whether it is genetic or
has been bred into our consciousness, each gender does have distinct colour preferences. If your majority audi-
ence is of a particular gender then you should choose the colour that appeals most to them.
With age comes wisdom
Whether wisdom comes with age or not, our colour preferences certainly change as we age. Children are gener-
ally attracted to brighter, bolder colours, while adults are attracted to the more mature and sober colours, and in-
creasingly so with age. If you cater to specific age groups then the colour choice must reflect their preferences,
for maximum brand visibility.
Get help online
When things are at a stalemate, then there is
always help to be found online. You can take
quizzes and surveys online to find the perfect
colour for you. The platform gathers data
from you regarding your brand intentions,
customer demographics and other relevant
information. Using AI the platform then re-
turns results on what the best colour choices
are for your site.
Don’t let personal bias
influence your choice
There are way too many companies that
make the mistake of choosing the favourite
colour of the decision-maker. We understand
that the company is like your child and you
want to dress it up to your preference, but
you have to do what’s best for the website.
Never dilute the brand aesthetic over person-
al preferences.
Fix the number of colours
There is nothing that says you have to choose
only one colour. You can use a combination of
complementary colours. But unless you are
going for a multi-coloured theme, you might
want to stick to a safe three colours. These co-
lours should be used in an aesthetic ratio, which
is usually 60:30:10. This way the colours create
the perfect visual hierarchy.
Choose the colours
With the above inputs, you would have nar-
rowed down the final colours you want to use.
Like we mentioned before, make sure the co-
lours compliment each other without looking
forced. The colours must create enough
visual contrast that your text, images, and
white space are perfectly balanced and dis-
tinct from each other.
Look up the colours
on the colour wheel
Not everyone is as creative and good with co-
lours. So if the primary colour is chosen and
it comes to you to select the others, the
colour wheel would be of immense help. It
can point out the basic complementary co-
lours and analogous colours that go well with
your primary colour. You can also check for
different shades with a comprehensive
colour wheel.
Use tools to check your
colour choices
We are not talking about high-end technology.
You can use even basic ones like procreate,
adobe Photoshop or even Autodesk Sketch to
see how well your colours go together. It is
important to create a comfortable viewing ex-
perience for your customers, and getting the
feel of the colours before going into the
design phase, ensures quick progress.
Indulge in competitor analysis

Not everyone is as creative and good with co-


lours. So if the primary colour is chosen and
it comes to you to select the others, the
colour wheel would be of immense help. It
can point out the basic complementary co-
lours and analogous colours that go well with
your primary colour. You can also check for
different shades with a comprehensive
colour wheel.
Do a little A/B analysis
It might be a little difficult to commit yourself
to the first colour theme you decide on. You
can ask the web designer to come up with a
few variations using each colour theme that
was shortlisted. Float this among colleagues,
friends, and family and get their opinions.
You can even ask your potential customer
pool to choose which they prefer using a
pre-launch survey.
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[email protected]

www.opendesignsin.com
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