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Marketing Plan: Market Share Market Trend Market Growth

This document provides an overview of the fashion industry and information for a marketing plan. It discusses the global fashion industry and market trends. It then profiles the target customer market for a new pouch product, which is women and teens aged 14-35. Next, it analyzes key competitors in the accessories market including direct selling companies Natasha and Avon. It concludes with an initial product description and SWOT analysis for the new pouch product.

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Chara etang
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64 views

Marketing Plan: Market Share Market Trend Market Growth

This document provides an overview of the fashion industry and information for a marketing plan. It discusses the global fashion industry and market trends. It then profiles the target customer market for a new pouch product, which is women and teens aged 14-35. Next, it analyzes key competitors in the accessories market including direct selling companies Natasha and Avon. It concludes with an initial product description and SWOT analysis for the new pouch product.

Uploaded by

Chara etang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER 3
MARKETING PLAN

Industry Background
 Market Share
 Market trend
 Market Growth
Fashion industry, multibillion dollar global enterprise devoted to the business of making and selling
clothes. Some observes distinguish between fashion industry (which makes “high fashion”) and the
apparel industry (which makes ordinary clothes or “mass fashion”) but by the 1970’s the boundaries
between had blurred. Fashion is best defined simply as the style or styles of clothing and accessories
worn at any given time by groups of people. However, the fashion industry encompasses the design,
manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel
(men, women, children) from the most rarefied and expensive haute couture (literally “hand sewing”).
Sometimes the broader term “Fashion Industry” is used to refer nyriad industries and services that
employ millions of people internationally.

Customer’s Profile (Kindly indicate the variable used for market segmentation)
Our product known as Pouch is a fashion-matched thing that fits any types of day. It is reachable for
the customers to buy because it is located here in Panabo City. Most women, teens and young at hearts
between the ages of 14-35 usually are mesmerized with this pouch that is estimated 75% of women
popultion that includes students and office workers. It is very affordable for the ones who wants to have
a glamour and elegant pouch to have their money keeper that is very handy for everyone.

Competitors Profile
Natasha
Natasha is a direct selling company carrying shoes, apparel, accessories and personal care
products. We work through a network of dealers who sell our products person to person using our
catalogue.
Since Natasha started in 1993, it has steadily grown to become one of the leading direct selling
companies in the country. As a wholly Filipino-owned company, Natasha takes pride in the fact that
Group 4 92%
it has become one of the leaders in an industry that has been traditionally dominated by
multinational companies.
Natasha’s extensive network of dealers makes good quality products of the latest fashion
accessible and affordable to people all over the country, from Aparri to Makati to Tawi-Tawi. With
the recent efforts to tap OFWs as dealers Natasha products are now also available in more than 20
countries worldwide. The strongest overseas markets are Hong Kong, Malaysia, Brunei and the
Middle East.
Natasha has provided an opportunity for thousands of people to start their own business and fulfill
their potential, and indeed they have. The dream of being rich has become attainable. We are very
proud of the thousands of Natasha dealers who have made their dreams come true as our partners
in business.

Avon
Avon Products, Inc., incorporated on January 27, 1916, is a manufacturer and marketer of
beauty and related products. The Company's product categories are Beauty, and Fashion and Home.
Beauty consists of skincare (which includes personal care), fragrance and color (cosmetics). Fashion
and Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative
products, house wares, entertainment and leisure products, children's products and nutritional
products. The Company's segments are based on geographic operations and include commercial
business units in Latin America; Europe, Middle East and Africa, and Asia Pacific. The Company's
business is conducted primarily in one channel, direct selling.
The Company has sales operations in approximately 60 countries and territories, and distributes its
products in over 15 other countries and territories. In some markets, the Company uses
decentralized branches, satellite stores and independent retail operations (beauty boutiques) to
serve representatives and other customers.

I. Product Description (kindly transfer this to Chapter 4-Marketing Plan)


Show your fashion to everyone with G4’s Pouch products. Pouches, bags and even simple wallet, be
proud to show to everyone what you’ve got. Easy hand carry products shows simple yet elegant and also
its new to the eyes of the people. Find your desire style and design which is comfortable for you to use.
Whatever style floats the fancy of every girls and girl at heart with G4’s Pouch products.
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II. SWOT Analysis

Strength Weaknesses
 Good quality  For improvements
 Uniqueness  Financial issues
 Affordable
Opportunities Threats
 Innovations  Strong competition
 Demand of market  Availability of supplies

Members : Group 4
 Dimasuay
 Olaer
 Alipar
 Sa-an
 Eder
 Lazaro
 Arias

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