PBL Chapter 7 - Group 3 (KU A)
PBL Chapter 7 - Group 3 (KU A)
ASSETS
Lecturer:
Dr. Murtanto, SE, Ak, MSc.
Group 3:
JURUSAN AKUNTANSI
FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS TRISAKTI
JAKARTA
2021
CASE 7.2
INTANGIBLE ASSETS
Intangible assets The value of intangible assets is important in a knowledge-based economy. The
market value of many listed companies exceeds their book value, reflecting intangible assets which
are not recognised on companies' balance sheets. Such intangible assets include brands, innovation
and customer relationships. Despite the importance of intangible assets, accounting standards
permit only limited recognition of such assets, partially because of the difficulties associated with
reliable measurement. We list below a number of intangible assets and also several approaches
which can be used when valuing intangible assets.
Looking at the theory given, we need to be able to know which approach is considered to
be suitable for the intangible assets given.
Brands and Relief from royalty The valuer needs to know: (1) royalty rate,
trademarks approach expressed as percentage of sales (2) the
forecast sales of the intangible (3) the terminal
value of an intangible with definite life (4) the
cost of capital.
The most difficult item is (1) which requires
qualitative and quantitative input from
financial and marketing personnel. However,
all model inputs are subjective and require
experience and judgement in estimation.
Patents Relief from royalty As above, but the patent may have a definite
approach life so an assumption is not necessary.
Customer Indirect approach Relevant assets which contribute to the
contract valuation of the customer contract include
fixed assets, working capital and the brand. A
charge is made for the use of these assets
against the cash flows generated over the
forecast life of each contract. The residual
cashflows after making the charges are then
discounted at the appropriate cost of capital.