The Pros and Cons of Outsourcing Logistic Functions Among Manufacturing Firms in Southwest, Nigeria
The Pros and Cons of Outsourcing Logistic Functions Among Manufacturing Firms in Southwest, Nigeria
ISSN No:-2456-2165
Abstract:- This study examined the benefits and risk economic hardship and intense competition. Companies then
involved in outsourcing logistic function among used outsourcing to achieve flexibility in business operations
manufacturing firms in South West, Nigeria. The study and reclaim their competitive edge (Handfield, 2006). The
was guided by two research objectives which include to; similar trend has found its ways into Nigerian companies,
determine the organisational efficiency gained through where firms are now successfully implementing outsourcing
outsourcing the logistics functions by manufacturing plan as an imitation of foreign companies.
firms in South-West Nigeria, and to identify the
challenges faced by manufacturing firms through A good example is the UK telecommunications
outsourcing logistic function in South-West Nigeria. The companies outsourcing their customer call centres to India.
study randomly 154 top management members from total Nigeria-based telecoms operator, Airtel and Etisalat also has
257 in three purposively sampled manufacturing its customer call centres been operated by external
industries in south-west Nigeria. The study used a companies. This enables them to concentrate their resources
structured questionnaire for data collection. The data on providing improved telecommunication service to
were analysed using simple percentage, and the weighted customers while entrusting their customer call centres to
average for research question while linear regression was companies that can deliver the services with more efficient at
used for hypotheses. The results of the analysis show that a reduced cost.
there is a significant influence of outsourcing on a
reduction in operational and project management cost. A recent survey by Wan, Wang, Lin and Dong (2015)
Also, it leads to competitive advantages, the flexibility of found that the CEOs of third-party logistics companies
operation, and sufficient time for process planning. Also, perceived growing customer interest in outsourcing as the top
it was revealed that the manufacturing firms are facing industry dynamics. This awareness of contract logistics’ role
associated risks during outsourcing logistics function, has been instrumental in compelling the logisticians to learn
most especially when monitoring from manufacturing end to adapt to this new intrusion into their territory. Since firms
is reduced, the challenges include; chances for losing can often replicate or improve on a competitor’s offering with
control of product management, conflict of culture and relatively little difficulty, gain. Sustainable advantage through
hidden cost, chances for poor improvement in the aspect product differentiation is rare. Also, it is harder to compete in
technological development and adoption of modern manufacturing excellence alone. Outsourcing can contribute
techniques. The study concluded that all the negativities to profits by enabling users to gain competitive advantage,
that trail logistic outsourcing are avoidable with adequate adding measurable value to products, enhancing customer
planning and organisation monitoring. The study service, assisting in opening new markets, and providing
recommends that the management of manufacturing dedicated resources (Ho, He, Lee, and Emrouznejad, 2012).
firms should ensure proper monitoring of the activity of Third-party logistics providers can enhance value creation for
sub-contractor firms handling their firms’ logistics customers leading them to become more competitive and
functions to ensure the quality of the products and sustain profitable through speedy and superior customer service
their customers nationwide. Also, manufacturing firms in (Jurevicius, 2013). Value creation is also involved; when part
south-west Nigeria should also improve on their of the business is outsourced, there is all likelihood that the
technological application through liaising with other firms firm will get ample time to understand the dynamism of
in advance nations and affording to contract all their interaction within the customer’s supply chain. Tele-guiding
logistics services outside the firms. the trends of business interaction become natural and
objective since the firms are not involved directly.
Keywords:- Logistic functions, Outsourcing, Manufacturing
firm, Merit and Business Risks. Statement of problem
Some literature reviewed has revealed that logistics
I. INTRODUCTION outsourcing has far-reaching consequences and effects, and
hence should be carefully considered to avoid difficulties
Historically, the term outsourcing was first used by top such as loss of control, employee insecurity and supplier
manufacturing personnel in the 1970s, since then, it has been dependence. The decision to outsource is complex and often
repeatedly used in the field of business. It became a involves the use of conflicting criteria. The recent trend
prominent business strategy in the 1990s, notably in the toward the outsourcing of logistics has given importance to
United States at a time when businesses experienced the concept of 3PL. A good logistics service will prove to be
Table 4.2.1 presents the percentage of staff participating in the study from three selected manufacturing firms. The results
showed that 36% of respondents were top management from Guinness Nigeria PLC (GNP). Also, 30% of respondents were top
management from Nigerian Bottling Company Limited (NBC), while remaining 34% were management staff from Cadbury
Nigeria Limited.
Table 2: Efficiency Gained by Manufacturing Firms From Outsourcing the Logistics Functions
S/n Agree Undecided Disagree
Items Fx (%) Fx (%) Fx (%) Average Rmk
1 Production process efficiency is one area that has
112(73%) 20(13%) 22(14%) 2.59 Agree
improved when logistics function is outsourced
2 Cost efficiency and related charges has been improved
137(89%) 0(0%) 17(11%) 2.78 Agree
upon when logistics function is outsourced
3 There is a better brand repositioning of our products as
97(63%) 15(10%) 42(27%) 2.36 Agree
a result of outsourcing distribution logistics
4 There is an increase in the technological process since
25(16%) 25(16%) 104(68%) 1.48 Disagree
the company is using component outsourcing strategies
5 There is an improvement in efficiency of customers
relations and experience because customers’ receive 84(55%) 22(14%) 48(31%) 2.24 Agree
more firm attention
6 My company saves cost when logistics is outsourcing
to a subcontractor through freeing up capital in 118(77%) 14(9%) 22(14%) 2.63 Agree
acquiring trucks & lorries.
7. My company has more time to be used for the core
activities of providing quality products as a result of 113(73%) 11(7%) 30(20%) 2.56 Agree
outsourcing various logistic functions
8. It is profitable to outsource logistics function, the rest
116(75%) 0(0%) 38(25%) 2.50 Agree
tasks are lesser & manageable workers
Fx: frequency, (%): percentage in the parenthesis;
Source: Field Survey, 2017
The results in Table 2 revealed the perceptions of 68% of respondents unanimously disagreed with the
respondents on the efficiency gained by the manufacturing assertion that the outsourcing of logistics function does
firms from outsourcing the logistics functions. The results increase the technological processes in manufacturing firms.
showed that majority of respondents (73%) unanimously This showed that the respondents were of the opinions that
agreed that process efficiency is one of the benefits gained outsourcing logistics function does not necessarily improve
by the manufacturing firms from outsourcing of logistics the technological acquirement and implementation since
function (average = 2.59). Likewise, 89% of respondents most of the logistics are already supplied by sub-contractors
expressed that cost efficiency and related charges are among in the half-done process (average = 1.48). However, 55% of
the benefits deriving by manufacturing firms through respondents expressed that there is an increase in better
outsourcing logistics function (average =2.78). Also, 63% customers efficiency and experience because customers
of respondents expressed that the manufacturing firms are receive better attention from the firm, as a result of having
recording better brand repositioning as a result of fewer production activities (average = 2.24). There is also
outsourcing distribution logistic (average = 2.36). However, cost reduction as a result of logistics outsourcing through
Table 3: Areas of Concern Resulting From Outsourcing Logistics Functions in Manufacturing Firms
Agreed Undecided
Disagreed Average Remark
S/n Items Fx (%) Fx (%)
1 Possibility of inefficient management 105(68%) 23(15%) 26(17%) 2.51 Agree
2 Conflict of firms culture 111(72%) 43(28%) 0(0%) 2.72 Agree
3 Latent information asymmetry 121(79%) 23(15%) 10(6%) 2.72 Agree
4 Loss of control over third party logistics provider 131(85%) 11(7%) 12(8%) 2.77 Agree
5 Hidden costs 78(51%) 51(33%) 25(16%) 2.34 Agree
6 Loss of logistics innovative capacity 121(79%) 21(14%) 12(8%) 2.71 Agree
Fx: frequency, (%): percentage in the parenthesis
Source: Field Survey, 2017
The results in Table 3 revealed the perceptions of More also, 85% of the respondents expressed that there are
sampled top management staff from participating high chances of losing control over third-party logistics
manufacturing firms in south-west Nigeria on the area of provider (average =2.77). Likewise, 51% of sampled top
concerns that are usually resulting from outsourcing logistics management staff from participating manufacturing firms in
function by manufacturing firms. The results showed that south-west Nigeria expressed that there are always issues of
68% of top management staff indicated the possibility of hidden costs as a result of engaging the third party for
inefficient management as one of the concerns of logistics functions (average = 2.34). More so, 79% of
outsourcing logistic (average = 2.51). Also, 72% of sampled top management expressed that the firms might lose
respondents expressed that the manufacturing firms do the innovative logistics capacity due to outsourcing logistics
experience a conflict of firms culture when outsourcing its functions to sub-contractors firms (average =2.71).
logistic functions (average = 2.72). Likewise, 79% of
sampled top management staff expressed that there are high Hypothesis One: Outsourcing order processing by
chances for the firm to experience asymmetry information manufacturing firms does not significantly influence a
system when outsourcing logistic functions (average =2.72). reduction in operational and project management costs
Table 4: Regression Analysis of the Influence of Outsourcing Order Processing by Manufacturing Firms on Reduction in
Operational and Project Management Cost
Model Unstandardized Coefficients Standardised t Sig.
Coefficients
B Std. Error Beta
(Constant) 8.426 .939 8.977 .000
1
Outsourcing Ordering Services .386 .076 .379 5.046 .000
a. Dependent Variable: Operational & Project Management Costs
R2= .143, Adjusted R2 = .138, ANOVA (F) = 25.462, df (1, 152), p-value =0.00
Source: Field Survey, 2017
The results in Table 4 revealed the results of linear south-west Nigeria. More so, the coefficients =0.379, t
regression analysis on the influence of outsourcing =5.046, p-value 0.00, suggested that ordering outsourcing is
warehousing by manufacturing firm in south-west Nigeria significantly influencing a reduction in operational and
on efficiency business supply chain. The results showed project management cost by about 38%.
adjusted R2 =0.138, F =25.462, p-value =0.000. This showed
that the dependent variable could explain about 14% of the Hypothesis Two: Outsourcing inventory control by
variation in the reduction of operational and project manufacturing firms does not significantly influence
management cost for the product of manufacturing firms in efficiency services
The results in Table 5 revealed the results of linear outsourcing remaining the best way for the manufacturing
regression analysis on the influence of outsourcing inventory firms to reach out to the customers scattered across the
control by manufacturing firms in south-west Nigeria on country at the time of their need. Thus, the aspect of
efficiency services. The results showed adjusted R2 =0.391, F outsourcing can only influence the manufacturing activities
=99.345, p-value =0.000. This showed that the dependent and enhance their customers’ satisfaction as well as
variable could explain about 39.1% of the variation in the promotion competitive advantage among firms. These
efficiency of services in manufacturing firms in south-west findings are by the submission made at the end of the study
Nigeria. More so, the coefficients =0.629, t =9.967, p-value conducted by Somuyiwa et al. (2016) that manufacturing
0.00, suggested that inventory outsourcing is significantly firms stand benefit of timely delivery, evenly distribution of
influencing a reduction in operational and project products, image promotion, competitive advantages as well
management cost by about 62%. as customers satisfaction when engaged the right sub-
contractors for outsourced services.
VI. DISCUSSION
VII. CONCLUSION
The findings from the first research hypothesis
established that there is a significant influence of ordering This study has also established that the manufacturing
outsourcing on a reduction in operational and project firms are facing associated risks during outsourcing logistics
management cost. This agreed with the conclusion drawn by function, most especially when monitoring from
Marina (2017) that order processing is an essential link in any manufacturing end is weak. The study indicated the chances
sales process and doing it right ensures that such a firm is one for losing control of product management, conflict of culture
step ahead of the competition in generating new business and and hidden cost, most specifically, the chances for poor
also strengthening existing client relationships while reducing improvement in the aspect technological development and
great managerial cost. Also, Vakulich (2015) argued that adoption of modern techniques due to outsourcing logistics,
whenever the ordering process is taken care of by logistic since manufacturing firms may end-up contracted all the
firm, then the transition can have time to diverts its attention, logistics outside the firms.
time and funds to some other things related to production and
reduced usual excessive spending on the coordination of Above all, this study has demonstrated that the all the
ordering, inventory and haulages. negativities that trail logistic outsourcing are avoidable with
adequate planning and organisation monitoring. Supervision
The results from the second research hypothesis showed allows the firms to monitor the trends of their business.
that inventory control outsourcing is significantly influencing Likewise, firms must deploy strategies to get adequate and
efficiency services. This shows that inventory outsourcing by independent reports on how their brand is fair in markets, to
manufacturing firms enhanced the quality of services triangulate the reports sent by outsourced firms.
rendered to the consumers. This result is by the results made
by Odepitan (2015) that majority of standard organisations in RECOMMENDATIONS
order to maintain the standard and quality of their products;
they put up the agreement with sub-contractors’ firms to Based on the findings and conclusion of this study the
handle their logistics functions such as inventory control. following are the recommendations:
Likewise, Negi (2009) found in his study that outsourcing 1. The management of manufacturing firms should also
inventory control can keep the standard and maintained the ensure proper monitoring of activity of sub-contractor
quality of services for any organisation that monitored the firms handling their firms’ logistics functions to ensure
activities of sub-contractors’ firms. More also, the study by the quality of the products and sustain their customers
Adegoke et al. (2009) linked the quality, customers nationwide.
relationship, time delivery and image promotion with the rate 2. Manufacturing firms in south-west Nigeria should also
of outsourcing services in any organisations. improve on their technological application through
liaising with other firms in advance nations and affording
The general findings from research hypotheses have to contract all their logistics services outside the firms
shown that even though there are challenges and some risk
while outsourcing the logistic function by organisations, the