PROPOSAL GR => ramTHU NGO (CMO Kes) Oe ZCI Pee maa oo Tee ae ae A eRe eae aC ea) COREE Un Te ere ec CA NUL a ee a eee ET eRe heres eC ae cL ewe Lea LU Re Ve a Rey eM Tcl ae i etc er Ie a are CN Tet eres cae ae aan evi a hea Le ea ta Rian tool Mae ketcis Crea Re Merete Mee a eae ae ORIN Vcroy CNS eae TE geen eke eRe ee haa eg eee Le ees Rea Nee ease eae oe ae eee ieee eee RC Se eae ena ants Cuca eh PSN eo ese ee ema Re ee) Cee a Menke Sion Mat on eee tare ie ek ae et Se aetna Nac Rae yh ete Need eck ag alee Ae aa cee oa CRS Pro cae ane ne rs Ree eae) Nes Ase NUM aoe cee) Vong 2: BATTLE DAY (07/06/2021 - 26/06/2021) Se Nea fool Mot Aaa el oa Den enna hee T.-C eng a aaa ana esata er aCe em Ona ther mC ay UL ete a ne) Ciesla aneeshatti ee eg ca ee eae Ne ace Reo eeu ore I eS SOR tate tee at ete eo eN Lee ai uc e hey cat pean) er eg pe ete oe ee NS hk ako een eevee Ey cee Pane tn Seen an atedTable of an => MARGROUP - CHUNG TOI LA Al CMO THINK & ACTION 2019 CMO THINK & ACTION 2021 QUYEN LOI VA TRACH NHIEM L61 CAM ON THONG TIN LIEN HEMARGROUP CHUNG TOI LA AI “0: clearch and D nt) va 2 thuong higu (CMO Forum va SMAG), 1 sinh vién quan tam nh té noi ring va t méi trubng nang déng,TAM NHIN Margroup hoat dong dé phat trién phat trién nang luc sinh vién trong nén céng nghiép Marketing thong qua viéc khong ngUng déi mdi san pham dé phu hdp védi ting déi tugng sinh vién va su quan tam hét minh dén nhu cau va mong muén cua sinh vién SU MENH Mong muén khang dinh minh nhu mét hé sinh thai danh cho sinh vién trong nén céng nghiép Marketing. Mé hinh hoat déng cua Margroup bao g6m nhan t6 tu hai phia: Marketer (client) va Professional Marketing (agency). Margroup la médt mdi trudng ma tai noi day, sinh vién_cé thé ty UGE h eae ear ech atone ( kate)MO enona - X4y dung va phat trién hé théng vién va Thanh vién ctia Margroup.NHUNG CON SO AN TUGNG yay EY roa Pe he Cre 150 roe he) ee a ar dang iator-lete folate] Y phat trién cung nganh Marketing dude trién khai tting-dong hanh: fel icrenno Rola esGh S&S NHUNG CHUONG TRINH LON KHAM PHA et SU NANG DONG (SPRING/FALL)CHUOI CHUGNG TRINH CMO WORSHOP, TALKING, THINK & ACTION TRANSFORMATIONOWNED MEDIA COMMUNICATION Website Margroup Website CMO Think & ActionSUY NGHI VA HANH DONG » “CMO THINK & ACTION 2021 y*CMO THINK & ACTION CMO THINK & ACTION lan dau tiép can vdi cdc ban sinh vién vao nam 2013. Sau 6 nam, CMO THINK & ACTION da khéng ngimhg phat trién va trd thanh mot déu trudng Marketing vdi quy m6 toan quéc V6i sd ménh “GROW THE EXPERT IN YOU" , CMO THINK & ACTION gitip cho cac STA MVIcane (oC nM [ae leRool sel RegeRe-toker an [eke 14 san pham va khang dinh nang luc cua ban than trong nén cong nghiép Marketing i”) > ve rsAe THINK & ACTION 2019 ret} to Roca vues Sd Col UE >) =a LVces Subject Communication Innovation 2 BRANDS THi SINH BRAND VIFON ai}=Ke(e}) BRAND ACER du thiLi Otoonad URL Geeks ete for tad Managi Coe eat) oreo eae Tn eked PACE ng Baa anor Training t Oe a Ue eC SL eerie Amato ean EC ec RC ee ee eC eteet. Lk Ya CMO} SS eee +238.292 eT Tenn Tee) cac kénh truyén théng cua Margroup ts Jae ee ee TAA 3 Peco Ca ce 5 lugt engagement trén tat ca ) ees UE cac kénh truyén thong cula Margroup ns ae ARRASCMe) FE) wnany mendie x VERTISING 000CMO THINK & ACTION 2021 MO THINK & ACTION 2021 GMO THINK & ACTION 2021 THINK & ACTION 202] CMO TCMO enon 2021 la mét nam day khé khan, tu dai dich Covid khién nhip séng khap noi trén thé gidi dao l6n cho dén thién tai Viéc ca nhan loai d6i mat vai cuéc khung hoang mang tam voc su kién thé ky nay khién moi su bat thuéng dan trd thanh roTalamt alee ate MUM Come OTA ae Bar latel thich nghi tré thanh nhiing nhan té cd ban dé méi cad nhan ty chu cuéc séng trong trang thai "binh thuéng m6i'. Ta lam quen vdi viéc deo khau trang mdi ngay, mua sam truc tuyén, hoc truc tuyén cho dén viéc theo déi suc khée ca Acumen nce Maegan acme hon la nhting aét pha trong céng nghé, ki thuat s6. Trong béi canh nay, dé t6én tai, thich nghi vuot qua va tr6 nén manh mé hon la diéu kién tién quyét.Margroup Chu d BE THE NEXTALPHA Ching ta - thé hé tré luén phai déi dau vdi nhting thach thc kho ludng trong béi canh nay. Ch dé cia cuéc thi la mét Idi thuc day cdc thé hé Marketers tiém nang hay hanh déng, dan dau dé dudng dau vdi thé gidi day bién déi.TARGET AUDIENCES CMO Think & Action 2021 la dau truéng cho cac ban sinh vién tu nam 2 dén nam 4 toan quéc vdi niém dam mé vé Marketing. EY MESSAGE L6i thc day thé hé Marketers tiém nang hay hanh dong, dan dau dé dudng dau vai thé gidi day bién déiFORMAT va 23/05 - 06/06 29/05 15/05 - 23/06 18/06 y2:) (oleate) (0) -) 27/06 - 06/07 09/07 TIMELINE an > ve SEARCH AND INTIATIVE INTRODUCTION DAY WORKSHOP TRAINING RESEARCH WORKSHOP TRAINING PLAN VONG 3: PRACTICAL PRODUCT & PITCHING hati TOUR & SHARING (Thdi gian linh hoat} PITCHING DAYMUEC TN aye Pig - Lan téa gid tri c6t Idi cla cudc thi dén déng dao sinh vién dang theo hoc tai cc trugng Dai hoc thudc nhom nganh Kinh té trén toan quéc. Muc dich - Cling c6 hinh anh cia Margroup trong long sinh vién Muc tiéu - Th6éng qua hoat d6ng truyén théng trong 04 thang thu hut 200 déi thi trén ton quéc dang ky tham du chugng trinh va 400 khan gia tham du chung két cuéc thi. -ThOng qua truyén théng online tiép can dude 700.000 lust reach dén ttf cdc sinh vién cua cac trudng Bai hoc Kinh té trén toan quéc, trong diém [a cdc trudng Dai hoc ti TP. HCM, Ha Ndi, Da Nang,KE sai a ar Ca) Trigger PHASE 2 Engage GR & CG Amplify Launching 21-25/05/2021 26/05 - 09/07/2021 10/07-0/08/2021 - Tang nhan thc cla TA vé su trd lai cia cudc thi - Tang nhan biét vé cudc thi CMO T&A, khdi gai su hing thd trong long TA - He ld théng diép chugng trinh. - Khang dinh su uy tin cla CMO T&A qua cac mua. - Thuc day TA tham gia cudc thi CMO T&A 2021 (vong I). Duy t's. quan tam cia sinh vien dén véi chuong trinh (sau khi thi sinh da gui bai thi). - Cung cp kién thie Marketing lién quan an Ndi dung thi cla chuong trinh, = Lan téa gi tri, théng diép cia chuong trinh. - Khang dinh su thanh céng ctia cudc thi. Key Message Thé hé Marketers nhan thufc dude nhiting kho khan trong thé gidi day bién dei. Thé hé Marketers dam ding lén, chién dau voi nhting khé khan trong thé gidi & di Thé hé Marketers tr nhting ngudi dan dau trong thé gidi day bién adi Thé hé Marketers nhan thiic Gude nhiing khé khan trong thé gidi day bién déiKE mae Na ic Launching ea Trigger a eed Engage Gh & aNd ‘Amplify 21-25/05/2021 26/05 - 09/07/2021 10/07 - 01/08/2021 - Main channels: Owned media & Earned media. - Supporting channels: Shared media. Main channels: Owned media & Earned media, Shared media, - Main channels: Owned media. - Supporting channels: Shared media, Earned media. Facebook: + Total Reach: 700,000 + Key hook Phase 2: 200,000 + Facebook Ads cho HTTT: 50.000 reach/bai Youtube: + View: 1.000 TikTok + View (Margroup): 5.000 + View (KOLS): 500.000QUYEN LOI Uy) ns TRACH NHIEMVif TRACH NHIEM 3000 i truyén thong co. dung néi bat trong khu6n kh6o chugng trinh. toa gid tri cua Enea trinhQUYEN LOI trong htc danh tudng ting. viét quar n Fanpage Margroup va cac trang tuyén thong lién két vdi chic danh nha BTTT trinh (Do Q u tri kinh p CMO enoneGl & Ban t6 chic Cuéc thi CMO THINK & ACTION 2021 xin chan thanh cam dn Quy Ban Vi da danh thdi gian dé doc hé so cia ching téi Margroup xin tran trong cam on su quan tam cia Quy Bon Vi dén Cudc thi CMO THINK & ACTION 2021. Chung tdi mong rang sé dude hgp tac cling véi Quy Dan Vi trong thai gian sdp téi dé Cuéc thi dién ra thanh céng va tét dep. Mot lan nia, Margroup xin chuc Quy Don Vi Idi chic suc khde va thanh ferelate)THONG TIN LIEN HE Nguyén Truong Hoai Tam - Leader Team PR Email: [email protected] Mobile: (+84) 90 790 79 26 Cao Thi Tuyét Trinh— Vice Leader Team PR Email: [email protected] Mobile: (+84) 934 235 746,