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Ecommerce Personalization Predictions: Bright and Promising

The document discusses several predictions for the future of ecommerce including: 1. Ecommerce will become more personalized through customization based on customer preferences and purchase history. 2. Delivery drones may replace couriers to provide faster next-day delivery services. 3. Social media platforms will play an even larger role in ecommerce marketing and sales. 4. Voice assistants using AI will account for 50% of online searches by 2020 and require optimization of keywords for voice purchases.

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Heavenly Meditation
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65 views

Ecommerce Personalization Predictions: Bright and Promising

The document discusses several predictions for the future of ecommerce including: 1. Ecommerce will become more personalized through customization based on customer preferences and purchase history. 2. Delivery drones may replace couriers to provide faster next-day delivery services. 3. Social media platforms will play an even larger role in ecommerce marketing and sales. 4. Voice assistants using AI will account for 50% of online searches by 2020 and require optimization of keywords for voice purchases.

Uploaded by

Heavenly Meditation
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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E-commerce is an environment that’s constantly changing and

upgrading as technologies improve and companies battle against each


other to win a greater share of the pie.

If you’ve been keeping up with ecommerce analytics, you know that the
trends show that growth and change takes place every year. Regardless of
what kind of ecommerce business you are about to start, it’s safe to say
that the future of ecommerce looks ​bright and promising​.

What this guide can do is help you in two ways:

1. you’ll learn what the future of ecommerce will look like;


2. you’ll learn about the trends that are likely to take place so you
can implement them before they become too mainstream.

Although the future of ecommerce can’t be predicted in full, there is


enough evidence​ to predict that MCommerce will flourish, and various
social media platforms like Instagram and Facebook will become even
more crucial in the ecommerce world.

So, here are the most anticipated changes regarding the future of
ecommerce.

Ecommerce personalization predictions 


Humans crave physical contact with other people, so it’s no surprise that
ecommerce is deemed as slightly less intimate and slightly less about
personal experience than retail shopping. Ecommerce shops don’t have
someone who can help with our browsing and recommend products to us
face-to-face.

This is why certain ecommerce businesses will try to imitate this


experience by making websites more personal and appealing to the eye.
One of the ways ecommerce shops can become more personal for
customers is by keeping track of customers’ preferences and tailoring
their ecommerce experience based on the things they like and are
interested in. You’re already familiar with a similar feature, which is the
‘recommended products’ section in most online stores that give
customers recommendations based on their search history.

Ecommerce delivery drones 


Drones are essentially flying robots that can be either manually
controlled or programmed to fly on their own. So how exactly do flying
robots correlate to ecommerce, you might ask?

Well, some people predict that, in the future, drones will be able to
replace order clerks by delivering orders to customers. As you can
imagine, drones are definitely faster than humans. This will significantly
cut the delivery time, so orders will be delivered faster than ever before.
This will certainly help businesses and customers alike, which is why
many ecommerce businesses are excited about this development. The
costs will be much lower for companies and people will get what they
need in a shorter time.

Next-day delivery services are already looking pale in comparison.

Ecommerce social media shopping 


Social media platforms play a large role in our lives today. Many brands
are aware of this fact, so they shift their marketing towards social media
sites in order to reach a larger number of people. In fact, the number of
sponsored Instagram posts is​ increasing every year​.

So how can these statistics influence ecommerce? Knowing that millions


of people use these apps every year is an advantage for ecommerce
business owners. People are buying via social media every day, so there’s
no better time to invest in social media marketing and selling than now.

Ecommerce tracking  
Since retail ecommerce sales are expected to​ reach $4.8 trillion by next
year​, now is the time to think of ways you can transfer the face-to-face
retail experience to ecommerce. We’ve already discussed how you can
customize the customer’s experience, but this step also entails perfecting
your online tracking experience.

There are plenty of apps that can help you with this, like​ Swydo​,
Megalytic​, and Google Sheets.

Ecommerce pop-up shops 


 

If you’re in the ecommerce business, then you’re already aware of the


fact that not having a brick-and-mortar store can be a disadvantage.
After all, some people prefer buying in person, so by not having a pop-up
shop to go along with your ecommerce business, you’re potentially
missing out on promising customers.

What can we say about the future of ecommerce in terms of pop up


shops?

Well, one possible way of handling this issue is by creating a pop-up shop
to accompany the products you’re selling online. You will have to think
about a lot of factors that can influence the cost of your pop up shop, like
the store’s location for instance, but you will be attracting more
customers than ever. If you want a detailed article on all the potential
costs, check out​ this one on Parasol’s Projects​.

When deciding about whether or not investing in a pop-up shop will pay
off, make sure you take into account all the potential new customers that
prefer shopping in physical stores.

May also like: The ultimate guide to tools you can use to edit product
shots for your online store

Ecommerce using voice search 


You’re probably already familiar with voice-enabled search assistants
like Siri, or its Android equivalent – Bixby.

However, what you might not realize is that these technologies can be
used in ecommerce and are quite popular among users, especially
millennials. In fact, statistics predicted that ​50% of all online searches
will be voice-based by 2020​.

So, what does this have to do with ecommerce? Well, in terms of online
shopping, there will be more and more people who are relying on Siri,
Alexa, Google Assistant, or similar apps for shopping purposes. This
means that you might have to alter your keywords as time goes on so that
they’re in accordance with voice-based purchases.

Voice ecommerce is definitely here to stay, especially as more and more


voice-enabled search assistants are introduced into the mix. So if you
want to learn how to optimize your store for voice search, make sure you
read through ​our detailed guide on the topic​.
Ecommerce AI Systems 
We covered the role of drones in the future of ecommerce, but what
about AI?

AI seems to be a hot topic nowadays. It’s no secret that many different


kinds of businesses can profit from integrating AI, whether it results in
helping the employees manage their tasks and time better or simply by
making the customer’s experience a lot smoother.

Potential future AI assistants will be able to do many tasks, like taking


care of any questions and concerns the customers have or simply dealing
with the inventory and orders. As AI systems advance, the assistants will
have the ability to take on different tasks, which is why certain people
assume that​ AI will start dominating the ecommerce space​.

Integrating AI in ecommerce sounds like a smart and profitable idea at


first, but at what cost? Although this could result in a smoother and
faster experience for the customers, a bigger issue arises: will AI replace
humans to the point of resulting in fewer job opportunities? But this is a
discussion for another time.

Sustainable ecommerce 
As consumers become more environmentally-aware, so will their need to
support sustainable brands. So how does this translate to ecommerce?

Becoming more environmentally-friendly can be accomplished in


various ways, mainly by reduced waste packaging and more sustainable
supply chains. Businesses can reduce the amount of waste they produce
by simply choosing to opt for minimalistic packaging that uses more
sustainable materials or less materials in general. The ​Harvard Business
Review​ encourages companies to adopt various steps like implementing
long-term sustainable goals and including low-tier suppliers.

Using renewable energy and trying to minimize the overall waste is also a
part of the equation.

Another important part of sustainable ecommerce is the benevolent


treatment of employees, which includes appropriate income and the
right working conditions.

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