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Business Research Methods (BRM)

The document outlines the key topics covered in a Business Research Methods course, including: 1) An introduction to research including the meaning of research, types of research approaches, and the research process. 2) Research design topics such as types of research designs, sampling methods, measurement techniques, and developing hypotheses. 3) Methods for data collection, both primary and secondary, and how to analyze the data using descriptive and inferential statistical analyses. 4) Interpreting and reporting the findings in a written research report.

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Shruti Jain
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462 views

Business Research Methods (BRM)

The document outlines the key topics covered in a Business Research Methods course, including: 1) An introduction to research including the meaning of research, types of research approaches, and the research process. 2) Research design topics such as types of research designs, sampling methods, measurement techniques, and developing hypotheses. 3) Methods for data collection, both primary and secondary, and how to analyze the data using descriptive and inferential statistical analyses. 4) Interpreting and reporting the findings in a written research report.

Uploaded by

Shruti Jain
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BUSINESS RESEARCH METHODS (BRM)

Course : PGDM Batch : 2020-22


Semester : I Course Code : 107
____________________________________________________________________________

1. Introduction to Research:
Meaning of research, objective, types, motivation of research, research approaches, research
process, relevance and scope of research in management, criteria of good research, Problems
faced by researchers.

2. Research Designs:
Features of good Design, Types of Research Design, Sampling Design steps in sample Design
Characteristics of a good Sample Design, random samples & nonrandom sampling Design,
determining size of sample. Statistical design, Measurement & scaling techniques- measurement
scales, Errors in measurement. Scaling technique. Probability, Normal probability distribution,
Hypothesis – concept, definition, types of hypothesis, features of good hypothesis.

3. Data Collection and Analysis:


Methods of data collection, Primary data – Schedule and questionnaire. Construction of schedule
and questionnaire align with objectives framed. Collection of secondary data.

4. Processing and analyzing data:


Descriptive Analysis (Mean, Mode, Median, Standard Deviation, and Variance Analysis) Inferential
Analysis (‘t’ test, Chi- Square test, F test), Testing of hypothesis – Procedure for hypothesis testing.
Parametric and Non parametric test of hypothesis. Confidence level. Use of MS-Excel and SPSS for
data analysis – descriptive and inferential statistics.

5. Interpretation and Report Writing:


Interpretation of data, techniques of Interpretation, report writing, layout of a project report.

Reference Book:

1. Research Methodology – C. R. Kothari


2. Research Methodology – Saranwala
3. Research Methodology in Management – Dr. V. P. Michael
4. Methods of Social Survey Research – Bajpai
5. Research Methodology in Commerce – S. Mohan, R. Elangovan, Deep & Deep, New Delhi
6. Research Methodology – R. Panneer Selvan, PHI
7.Research Methodology The Discipline & Its Dimensions – Jai Narain Sharma, Deep & Deep
8. Research Methodology Methods, Tools & Techniques – Gopal Lal Jain, Mangal Deep Pub.Jaipur
9. Methodology of Social Sciences Research – Dr. Raj Kumar – Book Enclave, Jaipur

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