Advance Business Research Methods
Advance Business Research Methods
Question 2 (a)
i) Concepts are often referred to as variables in the sense of a research inquiry. A
variable, as the name implies, is something that changes. A variable is, as the
name applies, something that varies. Age, sex, export, income and expenses,
family size, country of birth, capital expenditure, class grades, blood pressure
readings, preoperative anxiety levels, eye colour, and vehicle type are all
examples of variables because each of these properties varies or differs from one
individual to another. A variable is any property, characteristic, number, or
quantity that increases or decreases over time or may take on different values in
different situations (as opposed to constants, such as n, which do not vary). In
certain research environments, two types of variables must be separated from one
another: independent variables and dependent variables. Many research studies
seek to uncover and comprehend the underlying causes of phenomena or issues,
with the ultimate goal of creating a causal connection between them. As a result, it
is the so-called independent variable. Underweight is the dependent variable since
we assume that this 'problem' (underweight) is the result of a 'poor food intake'
(the factor).
An independent variable is the variable that is used to characterise or quantify the
factor that is thought to cause or affect the problem or outcome. According to the
concept, the experimenter uses the independent variable to characterise or justify
its influence or effect on the dependent variable. Variability in the dependent
variable is presumed to depend on variability in the independent variable.
Depending on the context, an independent variable is sometimes called a predictor
variable, regressor, controlled variable, manipulated variable, explanatory
variable, exposure variable (as used in reliability theory), risk factor (as used in
medical statistics), feature (as used in machine learning and pattern recognition) or
input variable. Some writers choose the explanatory variable over the independent
variable where the quantities treated as independent variables are not statistically
independent or independently manipulable by the researcher. Some writers use the
term response variable for the dependent variable if the independent variable is
referred to as an explanatory variable.
A dependent variable is one that is used to explain or calculate the problem or
outcome under investigation. The cause is the independent variable in a causal
relationship, and the consequence is the dependent variable. If we hypothesise that
smoking induces lung cancer, the independent variable is smoking, and the
dependent variable is cancer. A business researcher can find it useful to factor in
the dividend when calculating share prices. The dividend is the independent
variable in this case, while the share price is the dependent variable. The
dependent variable is normally the variable that the researcher is trying to grasp,
describe, or forecast. A dependent variable is also known as a regressor, expected
variable, calculated variable, explained variable, experimental variable, reacting
variable, outcome variable, output variable, or label, depending on the context.
Some authors prefer an explained variable over the dependent variable where the
quantities regarded as dependent variables are not statistically dependent. Some
scholars use the term predictor variable for the independent variable if the
dependent variable is referred to as an explained variable.
In this research clearly the independent variables are the salary and the working
environment and the depended variable is employees’ satisfactory level. This is
why because the variable is influencing factor to another where the salary and the
work environment is the influencing factor to satisfaction level of employee in
Maju Sdn Bhd.
ii) Quantitative Research method is most suitable to conduct study in Maju Sdn Bhd
on the factors raised. Qualitative research entails gathering and analysing non-
numerical data (such as text, video, or audio) in order to better understand ideas,
thoughts, or experiences. It can be used to gain in-depth insights into an issue or to
generate new research ideas. The opposite of quantitative research, which includes
gathering and evaluating numerical data for statistical analysis, is qualitative
research. Qualitative analysis is used to learn more about how people perceive the
environment. While there are numerous approaches to qualitative analysis, they all
appear to be adaptable and focused on preserving rich meaning when analysing
data. Thus, to study how salary and working environment influence the
satisfaction level of employees in Maju Sdn Bhd quantitative studies is the best,
this can be done by preparing questionnaires to be answered either by hard copy
or online to evaluate the data.
The employees pays role as participant inn this research. A research participant,
also known as a human subject, is an individual who willingly participates in
human subject research after giving informed consent to be the subject of the
research. To eliminate the possible effect of external variables and ensure
generalizability of outcomes, quantitative analysis requires standardisation of
procedures and random selection of participants. Subject selection in qualitative
research, on the other hand, is deliberate; participants are chosen who can better
inform the research questions and improve comprehension of the phenomena
under analysis. Random sampling is a form of probability sampling in which each
person in the target population has an equal chance of being chosen. This is
analogous to the national lottery. If the "population" is described as anyone who
has purchased a lottery ticket, then everyone has an equal chance of winning the
lottery (assuming they all have one ticket each). Thus, out of 500 total employees,
random sampling and be taken to conduct this research where employees is picked
from different level of position and department to avoid any prejudice.
Question 2 (b)
I.