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Department of Management Studies Syllabus For M.Phil/Phd/3Year Integrated PHD Entrance Test 2018 Management (Mba/Imba/ Mbafm) Unit-I

This document outlines the syllabus for the M.Phil/PhD/3Year Integrated PhD entrance test in management. It covers 5 units: 1) managerial economics, operations management, and research methodology; 2) corporate and competitive strategy and organizational behavior; 3) marketing; 4) human resource management; and 5) accounting, finance, and working capital management. The syllabus includes both basic and advanced concepts to cover both part 2 and 3 of the entrance exam.

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Afad Khan
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60 views

Department of Management Studies Syllabus For M.Phil/Phd/3Year Integrated PHD Entrance Test 2018 Management (Mba/Imba/ Mbafm) Unit-I

This document outlines the syllabus for the M.Phil/PhD/3Year Integrated PhD entrance test in management. It covers 5 units: 1) managerial economics, operations management, and research methodology; 2) corporate and competitive strategy and organizational behavior; 3) marketing; 4) human resource management; and 5) accounting, finance, and working capital management. The syllabus includes both basic and advanced concepts to cover both part 2 and 3 of the entrance exam.

Uploaded by

Afad Khan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Department of Management Studies

Syllabus for M.Phil/PhD/3Year Integrated PhD Entrance Test 2018


Management (MBA/IMBA/ MBAFM)
Unit-I
Managerial Economics-Demand Analysis, Production Function, Cost-Output Relations, Market
Structures, Pricing Theories; National Income concepts; Business environment. Role and Scope
of Production Management; Facility Location; Layout Planning and Analysis; Production
Planning and Control-Production Process Analysis; Demand Forecasting for Operations;
Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion
Study; Statistical Quality Control. Role and Scope of Operations Research; Linear Programming;
Transportation Model; Inventory Control; Queueing Theory; Decision Theory; PERT/CPM.
Probability Theory; Probability distributions-Binomial, Poisson and Normal; Correlation and
Regression analysis; Research process; Research Design; Sampling theory; Sampling
distributions; Data Sources, Tests of Hypothesis; Large and small samples; t z, F, Chi-square
tests.
Unit-II
Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector;
BCG Model; Porter's Generic Strategies; Competitor Analysis; Strategic Dimensions and Group
Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and
decline. Competitive strategy and Corporate Strategy. Concept and significance of organisational
behaviour-Skills and Roles in an organisation-Classical, Neo-Classical and Modern Theories of
Organisational Structure-Organisational Design-Understanding and Managing individual
behaviour personality-Perception-Values-Attitudes-Learning-Motivation. Understanding and
Managing Group Behaviour, Processes-Inter-personal and group dynamics-Communication-
Leadership-Managing change-Managing conflicts. Organisational Development; Ethical issues
and analysis in Management; Value based organisations; Environmental ethics; Social
responsibilities of business; Corporate governance; Entrepreneurial characteristics; Motivation
and competencies; Innovation and Entrepreneurship; Business Opportunity Identification;
Detailed business plan preparation; Intrapreneurship.
Unit-III
Marketing-Concept; Nature and Scope; Marketing mix; Different environments and their
influences on marketing; Understanding the customer and competition. Segmentation, Targeting
and Positioning; Product Life Cycle; Brands-Meaning and Role; Brand building strategies; Share
increasing strategies. Pricing objectives; Pricing concepts; Pricing methods. Product-Basic and
Augmented stages in New Product Development; Promotion mix-Role and Relevance of
advertising. Advertising-Planning, execution and evaluation. Distribution channel hierarchy;
Role of each member in the channel; Analysis of business potential and evaluation of
performance of the channel members. Marketing to Organisations-Segmentation Models;
Organisational buying process. Marketing control. Customer relationship management including
the concept of ‘Relationship Marketing’ Use of internet as a medium of marketing; Managerial
issues in reaching consumers/organisation through internet.
Unit IV
Human Resource Management (HRM) -Significance; Objectives; Functions; A diagnostic
model; External and Internal environment Forces and Influences; Organizing HRM function.
Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure;
Selection tests; Placement and Follow-up: Performance Appraisal System-Importance and
Objectives; Techniques of appraisal system; New trends in appraisal system. Development of
Personnel-Objectives; Determining Needs; Methods of Training & Development programs;
Evaluation. Career Planning and Development-Concept of career; Career planning and
development methods. Compensation and Benefits-Job evaluation techniques; Wage and salary
administration; Fringe Benefits; Human resource records and audit. Industrial Relations-
Importance; Industrial conflicts; Causes; Dispute settlement machinery. Collective Bargaining-
Concept; Process; Pre-requisites; New trends in collective bargaining.
Unit-V
Fundamentals of Accounting; Preparation of Financial Statements, Income Statement and
Balance Sheet; Financial Statement Analysis — Objectives and Techniques of Analysis. Ratio
Analysis, Fund Flow Analysis and Cash Flow Analysis. Marginal Costing — Concept and
Managerial Applications, Cost Volume Profit Analysis and Break Even Analysis. Standard
Costing — Concept and Application, Variance analysis and reporting. Emerging issues in
Accounting --- Responsibility Accounting, Human Resource Accounting and Inflation
Accounting. Nature, Scope, objectives and Functions of Financial Management; Principals of
Financial Management, Valuation of Securities; Pricing Theories, Capital asset pricing model
and arbitrage pricing theory. Risk and return analysis. Cost of capital – concept and computation.
Capitalization, over and under capitalization, theories of capitalization, Causes and remedies of
over and under capitalization. Capital structure – Concept, relevance and irrelevance of capital
structure, Net Income approach, Net operating income approach, traditional approach, MM
Hypothesis; EBIT EPS Analysis; Leverage- Concept and significance of leverage analysis,
operating, financial and combined leverages; Dividend Decision - Relevance and irrelevance of
dividends, Gordon’s Model, Walter’s model, MM Hypothesis; Market value added and
economic value added. Working Capital Management — determinants and financing. Cash
Management, Inventory Management and Receivable Management.

Note:
Syllabi comprises for both part-II (basic conventional questions) and part-III (Advanced
higher value questions) of the entrance test.

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