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Swot Analysis

The SWOT analysis is a strategic planning tool used by businesses to define objectives and identify internal and external factors that could impact a project. It involves considering strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal, while opportunities and threats are external. The analysis identifies relevant factors and seeks answers to how to use strengths, stop weaknesses, exploit opportunities, and defend against threats. SWOT analysis is part of strategic planning, which examines political, economic, environmental, social, legal, technological, educational, and demographic forces. Planners must determine which forces are controllable and uncontrollable, and if the business can adapt to uncontrollable forces.

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Yusri Sehat
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31 views

Swot Analysis

The SWOT analysis is a strategic planning tool used by businesses to define objectives and identify internal and external factors that could impact a project. It involves considering strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal, while opportunities and threats are external. The analysis identifies relevant factors and seeks answers to how to use strengths, stop weaknesses, exploit opportunities, and defend against threats. SWOT analysis is part of strategic planning, which examines political, economic, environmental, social, legal, technological, educational, and demographic forces. Planners must determine which forces are controllable and uncontrollable, and if the business can adapt to uncontrollable forces.

Uploaded by

Yusri Sehat
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Swot Analysis

The SWOT Analysis is one of several strategic planning tools that are utilized by businesses


and other organizations to ensure that there is a clear objective defined for the project or
venture, and that all factors related to the effort, both positive and negative, are identified and
addressed. In order to accomplish this task, the process of SWOT involves four areas of
consideration: strengths, weaknesses, opportunities, and threats. It should be noted that when
identifying and classifying relevant factors, the focus is not just on internal matters, but also
external components that could impact the success of the project.

Strengths in the SWOT Analysis are attributes or characteristics within the organization that are


considered to be important to the execution and ultimate success of the project. Examples of
strengths that are often cited are factors such as experienced management, state of the art
manufacturing facilities, and a solid profit line already in place.

Weaknesses in the SWOT Analysis formula have to do with internal factors that could prevent


the achievement of a successful result to the project. Factors such as a weak internal
communication system, unhealthy levels of rivalry between departments, lack of raw materials,
and inadequate funding for the project are often cited as weaknesses that can threaten to derail
a project before it even begins.

The third classification of factors in the SWOT analysis is Opportunities. This classification has


to do with external elements that will prove helpful in achieving the goals set for the project.
Factors of this type could be the positive perception of the company by the general public, a
network of vendors who are willing to work with the company to achieve success with the
project, and market conditions that will help to make the project desirable to the market at large,
or a least a significant segment.

Last, the final essential component for the SWOT Analysis is Threats. Here, external factors that
could threaten the success of the business venture or project are listed and addressed. Among
the possible threats that will be critical to any SWOT analysis is a negative public image, the
lack of vendors who can supply raw materials for the project, and no ready made market for the
final product of the project.

The underlying purpose of the SWOT Analysis as a strategic planning tool is to compile this list
of relevant factors, and then seek answers to four essential queries. This process is usually
referred to as the USED component of the SWOT Analysis. The four basic points to ponder are
how to use each strength, how to stop each weakness how to exploit each opportunity, and
how to defend against or eliminate each threat.

SWOT analysis is only a part of corporate or business planning. Strategic


planning requires deeper examination into the external and internal threats and
opportunities a business, product launch, or acquisition faces. Planners must
also examine how political, economic, environmental, social, legal technological,
educational, and demographic forces play into a SWOT analysis.
Once strategic planners have identified and researched these strengths,
weaknesses, opportunities, and threats, they must determine which of these
forces are controllable and which ones are uncontrollable.

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The business will then need to determine if they can adapt to the uncontrollable
forces discovered in their analysis. If they cannot adapt, then that is the first sign
that the venture will ultimately be unsuccessful.

Once an idea makes it out of the analysis stage it can then move on to the
planning, execution, and evaluation stages.

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