Principles of Ethical Communication
Principles of Ethical Communication
There are a myriad of core principles associated with ethical communication, starting with the core value of
honesty that all other values are connected to. However, it can be said that there is a value underlying honesty
(with regard to ethical communication) and that is emotional intelligence/empathy as the precursor of all soft
skills, which allows all personnel to be understood, and to effectively communicate with others. Emotional
intelligence, within the framework of ethical communication, allows one to understand the needs of others, and
meet those needs in the most efficient manner possible as if you were in their shoes.
Being honest means communicating what is known to be true (only 100 percent the facts) to a listener, with no
intent to deceive or present only parts of the truth. It also means being as objective as possible, that is, not
tailoring the story based on what the speaker wants the listener to believe. Letting the listener take the data that
is objectively presented and believe what they choose to believe is a core goal of ethical communication. Ethical
communication should be based on accurate information and facts - in a word, do not lie.
2. Active Listening
Hearing someone and listening to them are two different things. In order for ethical communication to be
effective, it is necessary for the recipient to pro-actively listen to the speaker, and to not just hear what they
want to hear, or to hear only parts of the conversation. This also means asking questions when any point is not
completely understood, for the sake of clarification.
3. Speak Non-Judgmentally
Ethically and concisely communicating means speaking in a non-judgmental manner with every recipient,
negating unnecessary conflict, which typically creates a breakdown in communication and causes
misunderstandings. Unnecessary conflict is never good for any business, and such conflicts usually result from
unethical communications, with judgmental, accusatory, and overly-critical comments often being the catalyst
for such breakdowns in communication.
Bringing your personal experience into a dialogue with business listeners is important, providing backup for
your arguments with something more tangible. Such a communication method (experiential communication)
paints a complete picture for your audience and helps to prove your points so that the listeners have a better
understanding of what is being said.
6. Strive to Understand
While it is important to be proactive in listening, it is important for listeners to also strive to fully understand
what is being said before responding. While asking for clarification or confirmation of a point is fine, many
times questions that listeners pose have already been answered. Listeners should think about what has been said
before constructing a reply. Reading “in between the lines” is also an important skill that allows for
understanding what isn’t said, but was implicitly said or implied.
Ethically communicating assumes the speaker will avoid rudeness, be polite and professional, and
have tact. The ethical communicator knows that it’s not only important what you say, but how you say
it. Tone is one of the most critical facets of communication. A listener may miss the meaning altogether if the
tone is wrong, which can lead to unnecessary confrontations that decrease business productivity.
Controlling one’s tone goes along with self-control, a soft skill that allows one to know how they wish to reply
to a terse business message (for instance) versus the most effective manner for replying. Essentially, keeping the
tone positive or neutral is best, as the tone of a written message - or of one’s voice - is always picked up by the
receiver, and can alter how the message is received and/or understood.
Additionally, while it is acceptable to be honest and open, tact - and professional maturity - means knowing
when it is inappropriate to speak up, and when it is crucial to. Tact also means knowing that being completely
honest does not equate with being rude or negative - it is possible to be completely honest and open with one’s
thoughts and feelings while still remaining polite and respectful.
Allowing others to speak is important for the creation of a civil, effective working environment. Interrupting
others results in misunderstandings and unnecessary conflicts and a breakdown in workplace communications,
which only hinders corporate progress and creates problems. Interrupting others not only shows a lack of
respect, but does not allow the listener to fully grasp what is being said, which often results in incorrect
assumptions being made.
As noted before, a core tenant within any ethical communication framework is taking responsibility for the
actions that result from one’s words, whether it be good or bad. This includes both short term and long-term
consequences of one’s communications. Owning one’s words reinforces the importance of being conscientious
about ethical communication.