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The Evolution of Traditional To New Media: 1 Media and Information Literacy

This document discusses the evolution of media from traditional to new forms. It describes how technology began with stone tools over 2.5 million years ago and progressed through the prehistoric, industrial, electronic and information ages. Traditional media is described as one-directional while new media is interactive and integrates different senses. New media allows for interactivity, collective participation and information sharing. The functions of media are also outlined as informing people, educating audiences, and facilitating discussion.

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christian renz gallardo
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40 views

The Evolution of Traditional To New Media: 1 Media and Information Literacy

This document discusses the evolution of media from traditional to new forms. It describes how technology began with stone tools over 2.5 million years ago and progressed through the prehistoric, industrial, electronic and information ages. Traditional media is described as one-directional while new media is interactive and integrates different senses. New media allows for interactivity, collective participation and information sharing. The functions of media are also outlined as informing people, educating audiences, and facilitating discussion.

Uploaded by

christian renz gallardo
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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THE EVOLUTION OF

TRADITIONAL
TO NEW MEDIA

Media and Information Literacy 1


Learning Outcomes

• Identifies traditional media and new media and their relationship


• Editorializes the roles and functions of media in democratic society
• Searches latest theory on information and media

Media and Information Literacy 2


Prehistoric technology
• Prehistoric technology refers to
the technology that exists before
recorded history.
• History refers to the study of the
recorded past events.

Media and Information Literacy 3


Prehistoric technology
• Anything that predates the first
written accounts of history is
prehistoric, including earlier
technologies.
• Technology began, about 2.5
million years before writing was
developed, with the earliest
hominids who used stone tools,
which they may have used to
start fires, hunt, and bury their
dead.

Media and Information Literacy 4


Industrial Age
• The Industrial Age began around
1760 – and later in other
countries – that includes
economic and social
organization changes.

Media and Information Literacy 5


Industrial Age
• This period of history is known
by the concentration of industry
in huge businesses and for the
replacement of hand tools with
machines that are driven by
power (e.g. power loom and
steam engine).

Media and Information Literacy 6


Electronic Age
• Electronic age refers to a period
wherein people can easily – and
instantaneously – communicate
with anyone anywhere.
• It was ushered in by the invention
of the telegraph in 1844.
• Made printed word a thing of the
past. Could gain information
despite not being able to read or
write, since we can depend on the
other senses.
Media and Information Literacy 7
Electronic Age
• Communicating with the world
in became constant in the daily
life of an individual.
• What we feel was more
important than what we think.
• The electronic media have kept
people informed about events
across the globe without leaving
the comfort of their own homes.

Media and Information Literacy 8


Information Age
• Information age, also known as:
• The Digital Age
• Computer Age
• The New Media Age

Media and Information Literacy 9


Information Age
• Refers to a period of history
wherein it is described as an
economy based on the
computerization of information
improved from the Industrial
Revolution brought through
industrialization.
• The beginning of Information
Age is linked with Digital
Revolution, just like Industrial
Age marks the beginning of
Industrial Revolution.
Media and Information Literacy 10
Evolution of Traditional to New Media
• Traditional Media are those forms in the earliest periods, specific
characteristics that they have and functionalities that they offer.
• According to McQuail (2015), traditional media is one directional.
• The media experience is limited and the sense of receptors used are
very specific.

Media and Information Literacy 11


Evolution of Traditional to New Media
• New Media
• The experience here is more interactive.
• The audiences are more involved and are able to send feedback
simultaneously and new media integrates all those aspects of the traditional
media.

Media and Information Literacy 12


Categories of New Media

• Interactive
• Interpersonal play
• Collective participation
• Information location

Media and Information Literacy 13


Functions of Communication and Media

• Inform people of what is happening around them or in the


environment
• Educate the audience about the definition and importance of facts.
• Create and facilitate an area for the public for discussion of opinion
• Provide exposure to political or government organizations
• Serve as a medium to convey advocacy of political view points

Media and Information Literacy 14


Thank You for using our Service!
• Creator: Bernard R. Ambito
• Department: College of Computer Studies

Media and Information Literacy 15

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