Reading Questions
Reading Questions
Questions 14 – 16
14. In the first paragraph, what point does the writer make about advertisements on the Internet?
A. The Internet helps people who are studying historical advertisements.
B. The constant advertisements on some internet websites can be annoying.
C. The Internet is a good medium for advertising any product.
D. Internet sources can help us to understand the cultural significance of advertisements.
15. According to the second paragraph, it is difficult to
A. sell products through advertisements alone.
B. put advertisements into one neat category.
C. buy advertising space for political means.
D. produce an advertisement that appeals to everyone.
16. What connection does the writer make between major online retailers and telemarketing?
A. Both offer a cheap means of selling a product.
B. Both offer a less personal way of advertising.
C. Both show that advertising can be as annoying as salesmanship.
D. Both have undertaken print advertisements in their popularity.
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HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IL4
OFFICE FOR INTERNATIONAL STUDY PROGRAMS
Questions 17 – 25
Complete the notes below
Write NO MORE THAN TWO WORDS for each answer
History of Advertising in the USA
18th century
advertisements told of goods available in a basic way
as well as placing ads next to text, one newspaper introduced 17_______________ and
18____________ for the first time
Early-mid 19th century
advertisements still basic
adverts in magazines generally appeared on the 19________________
Late 19th century
only advertisements for 20________________ were bold and eye-catching
modern 21__________________meant more products could be made
the first time 22________________ products were advertised all around the country
businesses such as 23_________________ began to advertise
customers living in remote areas could order products from 24_______________
1920s
25___________________ was easier to obtain so spending increased
new media became available (e.g. radio and cinema)
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