Group Work Assigment

Add Terms in a sequence

Add as many terms as possible
Add useful links

Example
Marketing for 4 digital markets Product Pricing Place Promotion
Pricing Subscription Bundling

4 Digital Marketing Search Profile Context Marketplace

Search Search Ads PPC SEO
SEO robots.txt Search Console

Useful links, the more better

https://skillshop.withgoogle.com/
https://thehipperelement.com/post/75476711614/ux-crash-course-31-fundamentals
hjhjhjhj
 Group 1 IEMM - Assignm

No. MAIN TERMS

MARKETING
UnderstandingTARGET
your customer -
1 How people buy Brand
2 Target Group B2B
3 Brand Building Recall
4 Customer Journey Awareness
5 Digital Research CTR
GOALS
Understanding my company
1 (GOALS) Branding
STRATEGY

1 SEO Website Optimization

2 Marketing Strategy Product
3 Advertising Campaign
4 Building links Directory submission
CHANNEL/TOOLS
1 Tools Trends

2 Paid (Channel) Google Ads, search ads, Search Engine

3 Channels Markets
4 Display and clicks Cost per acquisition
5 Artificial Intelegence attract

6 Contextual marketing Cost Effective

7 Digital Markets Search Engine
8 Owned / Organic (Channel) SEO
Useful link:
https://www.nngroup.com/articles/how-people-read-online/
https://www.usertesting.com/
https://www.datavalidation.com/
https://www.bigcommerce.com/blog/how-to-promote-new-online-store/#you-need-to-drive-traffic-to-your-website
https://neilpatel.com/blog/beginners-guide-email-marketing/
https://followerwonk.com/
https://buzzsumo.com/
https://wordpress.org/plugins/all-in-one-seo-pack/
https://trends.google.co.uk/trends/?geo=GB
https://www.thinkwithgoogle.com/#?app=home&viewMode=0
https://mailchimp.com/
https://neilpatel.com/go/np0023/
https://trello.com/
https://hootsuite.com/
https://analytics.google.com/analytics/web/provision/#/provision
https://neilpatel.com/
https://www.crazyegg.com/
https://www.facebook.com/business/ads
https://getstarted.tiktok.com
https://business.instagram.com/advertising/
Group 1 IEMM - Assignment DIGITAL MARKETING
Lecturer: Aji Issac Matthew
Group list: Linda Megawaty
Intan Maharani
Irene Antoni
Rezky Pratama Hermansyah
Sunaryo Oentara
Herlina Safitri
Sakina Bhayang Rindi
Bernard Budianto

SUPPORTING TERMS

Research Impulsive
B2C Influencer Reseller
Emotional Connection Frequency Creating Image Mind Refreshing
Familiarity Consideration Purchase Loyalty
Target Groups Audience Location Budgets

Sales / Leads Organic Pull Hygiene

Keyword Analysis Content Creation Content Optimization Link Building

Price Promotion Place
Ad sets Ads Audiences Sets Interest
Article submission classified submission meet up submission coupon submission

Keyword Search Similar Web FB Ad audience

Display ads, ads on content
Social media ads website Ads for B2B
Paid Owned (organic)
Cost Per Click Cost Per Mile
convert close delight
Non-distruptive to
Targeted Traffic Enhanced Experience Increase Engagement consumers
Profile Market Context Marketplace
Viral Campaigns / Social medi PR, Content Review, ratings, awards
-to-drive-traffic-to-your-website
Referal

Suggestion on other
signal Reporting and Analysis

Behavior
RSS submission Blog submission

Greater sales and

revenue
 GROUP 2 IEMM ASSIGNMENT

Lecturer : Prof. Aji Issac Matthew

Group Member :
Agus Heriyanto
Lidya Suryany Holiwono
Marischa Regina
Raissa Liem
Ronny Tan
Santika Henny
Stefano Geraldi
Yudhantara Servrianis

UNIVERSITAS PELITA HARAPAN

EXECUTIVE EDUCATION
INTERNATIONAL EXECUTIVE MASTER OF MANAGEMENT
JAKARTA
2020
 Marketing for 4 digital markets Product Pricing
Pricing Subscription Bundling
4 Digital Marketing Search Profile
Search Search Ads PPC
SEO robots.txt Search Console

Understanding my customer How people buy Trending

Brand
Understanding my company Goals Branding
Route/ Strategy TG B2B (Bulk)
Customer Journey Awareness
Markets Search
Google (40%) ads,
ads, search
Digital Channels Paid PPC ads on Search Engine,
SEM

Useful links, the more better

Types of Links Links
https://skillshop.withgoogle.com/
https://thehipperelement.com/post/75476711614/ux-crash-course-31-funda
https://www.youtube.com/watch?v=keCwRdbwNQY
Internet Marketing Basic Skill
Internet Marketing Basic Skill https://www.udemy.com/
https://developers.google.com/analytics/solutions/mobile
https://www.infidigit.com/blog/what-is-digital-marketing/
https://ahrefs.com/blog/google-advanced-search-operators/
Media Gallery https://www.richmediagallery.com/
Data Analyse https://www.datavalidation.com/
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
Mindset in Marketing
https://www.alistdaily.com/lifestyle/the-complete-cannes-lions-2019-grand-
Understanding Customer https://www.nngroup.com/articles/how-people-read-online/
Sales https://www.microfocus.com/en-us/digital-transformation/overview
https://mastersofscale.com/ podcasts esp the rapid response
https://startupclass.samaltman.com/
https://www.digitalmarketer.com/digital-marketing/digital-marketing-strateg
General https://www.tiktok.com/business/id
https://www.youtube.com/watch?v=yb67zQY_ds0&t=4s
https://business.instagram.com/advertising/
waybackmachines
loom.com
https://mixpanel.com/topics/mobile-app-installs/
https://business.linkedin.com/sales-solutions/sales-academy (by LinkedIn)
Tools
https://www.facebookblueprint.com/student/catalog
https://www.yourprimer.com/?force_layout=True (by Google)
https://www.thinkwithgoogle.com/
https://www.appfutura.com/blog/top-10-mobile-app-development-compani
http://designdrizzle.com/10-best-inbound-marketing-agencies-to-watch-out-
https://www.klikmania.net/cara-memilih-best-digital-agency-indonesia-yang
Digital marketing agencies in
Indonesia https://digitalmonster.org/best-companies/best-digital-agency-indonesia/
http://andalannews.com/2019/01/who-best-digital-marketing-agency-indone
https://www.sab.id/
https://get.dreambox.id/
MM ASSIGNMENT

f. Aji Issac Matthew

p Member :
us Heriyanto
uryany Holiwono
ischa Regina
aissa Liem
onny Tan
ntika Henny
ano Geraldi
ntara Servrianis

S PELITA HARAPAN
VE EDUCATION
IVE MASTER OF MANAGEMENT
AKARTA
2020
 Place Promotion

Context Marketplace
SEO

Research Impulsive

Sales / Leads Organic Pull

B2C Influencer
Interest / Familiarity Consideration
Profile (30%) Contextual
FB ads, Insta ads, Social Display ads, ads on
Ads content website

5476711614/ux-crash-course-31-fundamentals
eCwRdbwNQY
cs/solutions/mobile
s-digital-marketing/
ced-search-operators/

ek_how_great_leaders_inspire_action?language=en
he-complete-cannes-lions-2019-grand-prix-award-winners-list%EF%BB%BF/
w-people-read-online/
gital-transformation/overview
esp the rapid response

tal-marketing/digital-marketing-strategy/

b67zQY_ds0&t=4s

lutions/sales-academy (by LinkedIn)

tudent/catalog
ayout=True (by Google)

10-mobile-app-development-companies-in-indonesia-february-2019/
und-marketing-agencies-to-watch-out-for-in-2019/
lih-best-digital-agency-indonesia-yang-baik/
nies/best-digital-agency-indonesia/
o-best-digital-marketing-agency-indonesia/
DIGITAL MARKETING
GROUP WORK ASSIGNMENT
Group 3 IEMM

Jessica Vidya Paramita

Nicodemus Filipi Apthioman Floretta Viasasky Denny Nasir
Alicia Pricelda Sherly Theresia
Shirleena Andriani Setiawan Constello Dimargt

MARKETING FRAMEWORK
Terms
1 Customer Journey
2 Digital Markets
3 Branding
4 Brand Recall
Understanding my Customer 5 Elements of Value Pyramid
6 Impulse Based Funnel
7 Type of Buyers
8 Grouping ads criteria
9 Segmentation

1 Hygiene
Understanding my Company 2 Digital Marketing Goals
3 Business

1 Way of Advertising
2 Target Group
3 Marketing Cost
4 Marketing Channels
5 Paid Channels
6 Owned Channels
Marketing Strategy/ Route
7 Earned Channels
8 Marketing Tools
9 Website on Google
10 Google Ads Campaign
11 Google Rank
12 Viral campaign

Useful links
http://www.marketingmo.com/strategic-planning/brand-strategy/
www.socialbakers.com
www.robots.txt.com
www.similarweb.com
www.googletrends.com
ads.google.com
www.site.backlinko.com
https://developers.google.com/analytics/solutions
www.ahrefs.com
www.wix.com
https://www.businessinsider.com/youtube-exec-how-to-make-a-viral-video-2015-12?r=US&IR=T
www.fanpagekarma.com
hotjar.com
Supporting term Supporting term Supporting term
Awareness Familiarity Consideration
Profile Context Search
Identitiy Value Design
Frequency Positioning Refresh (New Advertisement)
Social Impact Life Changing Emotional
Awareness Interest Consideration
Brand recall based buying Research buying Impulse buying
Demographic based Interest based Behaviour based
Fragmentation Unification Segmentation

Digital ad optimization Social media update New content

Sales Branding Organic Pull
Clients Stakeholder Society

Brand recall Brand positioning Remarketing

End customer Big buyers Influencers
Cost per Click Cost Per View Cost per Acquisition
Paid Owned Earned
Google Ads Facebook Ads Instagram Ads
SEO Viral Campaign Review Ratings
Automatically happen Word of mouth
Trends Keyword research Similar web
Crawlbility Indexable Rankable
Bid Quality Score Keywords
How informative How popular
Tastemakers Community participations Unexpectedness
al-video-2015-12?r=US&IR=T
Supporting term Supporting term Supporting term
Purchase Loyalty Engagement
Market Demographic
Social media Naming Reach
Engagement
Functional
Intent Evaluation Purchase

Hypersegmentation

SEO Awareness
Hygiene Benchmarking
Employee

Tastemaker ROAS
Resellers Internal Customer
Cost per Ads Leads Conversion rate

PPC ads

Facebook Ad Audience

Search network traffic Display network traffic

Unique Creativity
GROUP 4 IEMM ASSIGNMENT DIGITAL MARKETING
Group Members: Darrell Fernando Marsino Rondo
Giavinny Silas Suryawijaya

TERMINOLOGY ELEMENTS / SEQUENCE / SUPPORTING TERMS

1. MARKETING BASICS
Digital marketing MEETING NEEDS PROFITABLY
Marketing for digital markets Product Pricing
Available digital markets Search Contextual
Marketers 50% about customers 10-20% business

2. THE CUSTOMER & THE COMPANY

Customer Journey Awareness Interest
Company goals Branding Sales / Leads
What a business wants Customer KPI Stakeholder KPI
Route/ Strategy Target group B2B (Bulk)
Main target groups End customers Big buyers

3. MARKETING STRATEGY
Brand recall Remembering Positioning
Channels Paid Owned
Social media ads: Facebook,
Paid channels Google Ads, SEM, Search ads, Instagram, LinkedIn, TikTok
Pay-per-click ads
Owned channels SEO Viral campaigns
Earned channels Email marketing Affiliate marketing
Viral Campaign Tastemaker Participation
Branding Logo Identity
Online Marketing Content Subscription
Marketing Tools Keyword research Similar web
Marketing Analytics People Demography Bounce Rate
SEO robots.txt Search Console
Ads component Search Ads Keyword Planner
Customer Engagement Set the value Reach potential customer

4. POST MARKETING ANALYSIS

Campaign analysis Reach Engagement
Marketing analysis Total revenue Marketing contribution margin

USEFUL LINKS
www.similarweb.com Google Analytics www.seoprofiler.com
www.wix.com www.hotjar.com https://www.facebook.com/business/tools/
www.semrush.com https://skillshop.withgoogle.comwww.web.archive.org
https://www.google.com/business/ www.builtwith.com
https://trends.google.co.id/trends/?geo=ID www.linkedin.com/campaignmanager
https://ahrefs.com/ www.seokeywords.com
Google Keyword Planner www.fanpagekarma.com
 Antania Hanjani

ORTING TERMS

Place Promotion
Profile Marketplace
30-40% marketing skills

Consideration Convert/Buy Repeat Referral

Organic Pull Hygiene
Employee KPI Society KPI
B2C
Influencers Resellers Internal customers

Refresh Frequency
Earned
Display ads on website
Social media management Public relations Agency / Content Manager
Marketing automation
Unexpectedness/surprise
Design Brand ambassador
Website Advertising
FB ad audience website analytics
S,W,O,T Analysis (Strength, Weakness, Opportunities and Threats)
sitemap.xml Indexing Crawling
Audience Targeting Location Targeting Cost per Click Cost per Mile Desired customer reach
Remarketting Take feedback

Clicks Call to action

Return on investment (ROI) Return on sales (ROS)

book.com/business/tools/ads-manager
ed customer reach
 Company's Journey

Understanding Customer

Establish Goal

Strategy

Channels

Action Plan

Subscription
https://convertful.com/
https://mailchimp.com/
https://www.hubspot.com/products/marketing/email
 Keywords Related Terms #1
How people buy our product Brand
Customer Segmentation Demographics
Target Group B2B (Bulk)
Customer Journey Awareness
Goals Branding
Objectives Increase brand awareness
Markets Search
Paid Google ads, Search ads, PPC ads on SEM
Owned (Organic) SEO
Earned Virality, Message, Blog
Measurement CTR

SEO Improve URL, Title and Metadata

Constraint CPR
Paid Ads Remarketing
Social Media Brand building
Analytics Click analytics
Promotion Above the line

SEO Analytics Keyword Planner

https://www.spyfu.com/ https://keywordtool.io/
https://www.similarweb.com/
https://www.alexa.com/
https://sensortower.com/
https://neilpatel.com/ubersuggest/
https://www.ranksignals.com/
http://www.seobook.com/
https://analytics.google.com/analytics/web/
https://moz.com/
https://coschedule.com/headline-analyzer
https://www.ranksignals.com/
https://ahrefs.com/blog/seo-basics/
https://www.hotjar.com/
https://www.wix.com
 Planning Digital M
Group 5 IEMM 14
Kemal Aditya (0161620005)
Huga Sekar Arum (01616200013)

Related Terms #2
Research
Physiographics
B2C
Interest / Familiarity
Sales / Leads
Achieve sales growth
Profile
FB ads, Insta ads, Social Ads
Viral Campaigns / Social Media Management
Marketing automation (hubspot)
ROAS

Content improvement

CTR
Campaign
Viral Campaigns / Social Media Management
Customer lifecycle analytics
Through the line

Useful links:
Gallery
https://www.freepik.com/
https://www.canva.com/
https://web.archive.org/
https://www.richmediagallery.com/
 Planning Digital Marketing Strategy
Group 5 IEMM 14
Puspita Faustina (01616200011)
Atikah Lubis (01616200028)

Related Terms #3
Impulsive
Geopgraphy
Influencer
Consideration
Organic Pull
Customer Relationships
Contextual
Display ads on content website (Google Display Networks)
PR, Content,
ABM (Account Based Marketing)
Backlink

Keywords planner

Link Clicks
Ad Auction
Affiliate marketing
Geolocation of visitors
Below the line

Analyzing Page Speed

https://developers.google.com/speed/pagespeed/insights/
https://www.webpagetest.org/
https://gtmetrix.com/
https://www.pingdom.com/
gital Marketing Strategy
EMM 14
Lie Rebecca Yen Hwei (01616200030)
Stefani Stascia (01616200014)

Related Terms #4

Behaviour
Reseller
Buy
Hygiene
Customer Retention
Marketplace
Ads on Amazon, Alibaba, or Gartner for B2B
Reviews, Ratings

CLV

On-page improvement (Site-Map)

CPC
Produc List Ads
Hashtag
Page tagging
Offline Marketing

Advertisement
https://ads.google.com/
https://business.linkedin.com/marketing-solutions/ads
https://www.fanpagekarma.com/
https://www.usertesting.com/
https://www.facebook.com/business/tools/ads-manager
 Firdaus Razie Sugondo (01616200029)
Gilbert Sterling Octavius (01073170016) (IEMM 12)

Related Terms #5 Related Terms #6

Benefit Socialgraphic

Retention Advocacy
Revenue Overhead
Market Development Brand Recognition
Brick and Mortar E-Commerce

E-mail marketing Affiliate marketing

Conversion Rate Click To Call

Crawling (robot.txt, search
Off-page (Backlinks)
console)
PPC Budget and Bid
Google My Busines Google Local Service
Sponsored Influencers
Web server log file analytics Google Ads
Affiliate Marketing

Miscellaneous
http://mattkersley.com/responsive/
https://responsivedesignchecker.com/
Related Terms #7 Related Terms #8 Related Terms #9

Values

Reputation Conversion
Profit Margin Good Product Quality
Business Model Customer Ratings Increase Suspects Pipeline

Backlinks

Impression share Quality score

Website Rank Topic of interest UX research and improvement

KPI CPA CPI

Stalker Ad Location extention (Google Map) Ad Relevance
Paid promote Review and Sharing Forum creation and community
 Related Terms #10

Domain Authority

Engagement Rate
FB ,Google Ad, Linkedin Ad
 Group 6 Assignment DIGITAL MARKETING - A Semantic Tree
Group 6: Kenia Khairunnisa
Florencia Vanya Vaniara
Anatha Pindika Putra Teguh
Franzezka Olivia Indra Putri
William Eka Jumhana

"Meeting needs profitably"

DIGITAL MARKETING
4P for Digital Markets Tools
4Ps: Digital Markets : Trends
Price Search Keyword research
Product Profile Similar web
Place Contextual Route to achieve Online survey
Promotion Marketplace Advertisement

Paid : Owned
Google ads Info
SEO
Search ads Campaign
PPC ads on Viral campaigns
Search engine PR content
SEM Review
FB, IG ads Ratings
Social ads Earned
Display ads

Google Ads
Campaign
Organic type
search Subject
result (middle) Advertiser Do sales CPA / CPS
Paid result (top, Sees ads (should
bottom) Publisher Cost / View
be paid)

IMPORTANT WEBSITES :
traffic analysis : similarweb.com
Google trends : trends.google.com
Google keyword planner : ads.google.com
FB ads : business.facebook.com
Google ads : Adwords Tutorial
Google academy : skillshop.withgoogle.com
To see old design of web : web.archive.org
https://www.richmediagallery.com/
https://www.datavalidation.com/
https://www.nngroup.com/articles/how-people-read-online/
https://developers.google.com/analytics/solutions/mobile
https://www.nngroup.com/articles/
https://www.usertesting.com/
https://developers.google.com/analytics/solutions/mobile
https://mixpanel.com/topics/mobile-app-installs/
RKETING - A Semantic Tree

Understand Company
Goals :
Branding
Digital Sales/Leads
segmentation
Fragmentation : Target groups : Organic pull
(pre-1880s)
Unification / mass B2B (bulk) Hygiene
(1880 - 1920s)
Segmentation B2C
(1920 - 1980s)
Hypersegmentatin Influencer Understand Customer
(post 1980s) Reseller How People Buy :
Internal customer Brand
Research
Impulsive
Marketplace

xml sitemap robot.txt search console search console xml sitemap

keywords, ads

Cost / Click
Bussines
Clients Recall Emotional connectionPositioning Frequency
Charge premium Sell more (LTV Reduce Reduce
Stakeholder SEO : crawling, customer) operational cost marketing cost
Society indexing, Content / utility
ranking
Awareness New release Brand refresh Brand building
Employee
Customer
Journey :
Awareness
Interest
Consideration
Buy
Repeat / referral

ranking local map

parameter
Refresh

Positioning Community/ref Virality

eral
 DIGITAL MARKETING
GROUP 7 ASSIGNMENT
Caroline Ratnasari Richo Ryanto Raharjo
Christabella Monica Farid Abdurrahman
Chintya Nur Mustika Ngada Lasiga
Ribka Renaldi

Digital marketing = Marketing for digital market

1. Basic Knowledge
Marketing for 4 digital
markets Product Pricing Place
Pricing Subscription Bundling Cashback
Marketing Costs Cost per day Cost per click Cost per views
Marketing activity Above the line (ATL) Below the line (BTL) Through the line (TTL)

2. Understanding the Customers

How people buy research brand impulsive
Recall/remembering Positioning (creating Refresh
Branding (needs frequency) image) through
Name Design Products
Market Targets Customers Bulk Buyers Resellers

3. Setting the Goals

Goals Organic Pull Leading Branding
Increasing sales Increasing brand
How to achieve it growth awareness

4. Marketing Strategy
4 Digital Marketing Search Profile Context
Search Search Ads PPC SEO
SEO robots.txt Search Console sitemap.xml
Google Ad Search Ads Keyword Planner Audience Targeting
Ways of Advertising Remarketing Tastemaker Brand Positioning
Advertisement Instagram Ads Facebook Ads Google Ads
Customer Journey Awareness Interest / Familiarity Consideration
Marketing automation
Earned Channel Email Marketing Affiliate marketing
Social Media (hubspot)
Organic Channel SEO Mangement PR, Content,
Marketing Goals Branding
Search Engine, Sales
Insta ads, LinkedIn, Organic
Display Pull
ads, ads on
Paid Channel
Useful Tools for SEM etc) content website
Targeting Ads Trends Demographics Similar web
Community
Goes viral Tastemaker involvement Unexpectedness
Content Articles Pictures Videos
Useful Links:
mailchimp.com
trends.google.com
richmediagallery.com
myactivity.google.com
https://www.usertesting.com/

https://ads.google.com/aw/keywordplanner/plan/keywords/forecasts?ocid=604188916&euid=462527021&__u=222

search.google.com/seache-console
wix.com
hotjar.com
https://skillshop.withgoogle.com
builtwith.com
linkedin.com/campaignmanager
similarweb.com
ads.google.com/campaign
business.facebook.com
seokeywords.org
http://ads.facebook.com.
KETING
GNMENT
anto Raharjo

Ngada Lasiga

Promotion
Discount
Cost per ads

Identity
Tastemakers/
Influencers Internal Customers

Marketplace

Location
Targeting Cost per Click Cost per Mile
Remarkable
Youtube Ads
Buy
ABM (account
based marketing)
Ratings,
awards,
Hygiene
Ads, B2B
(gartner)
Audiences Keyword research

Graphics
 Group 8 Work Assignment
# Members:
1 Carissa Faustina
2 Septiandra Jayanthi
3 Alfando David Kaligis
4 Yogi Mandala Suprapto
5 Wiseley Hong
6 Hanifa Adani
7 Liowina Adlin Hokky

# Key terms
1 Digital Marketing Product
2 Search Search Ads
3 SEO robots.txt, sitemaps_news.xml
4 Marketers 50% about customers (Research, study, etc)
5 How people buy Brand
6 Goals Branding
7 Objectives Top Search/High rank
8 Target Group B2B (Bulk)
9 Customer Journey Awareness
10 Tools Trends
11 Content Infographics
12 Channel Paid
13 Digital Markets Search Market
14 Campaign Reach

Search Market
Advertisement Google Adwords, Google Adsense, pay-per-click, social media ads (F
Non-advertisement SEO, viral campaigns, user testing feedback, make a good website

Revenue
Ops/Production/Transportation
Marketing cost
Others Cost (R&D)
Profit

ROAS
Ads
10000

Usefull links :
https://www.semrush.com/signup/?src=main_cta&tk=seo&redirect_to=%2Fanalytics%2Foverview%2F
https://web.archive.org/web/*/https://www.kompas.com/
https://www.youtube.com/watch?v=wLBRiaKih6Q
https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=ID&view_all_page_id=
https://skillshop.exceedlms.com/student/catalog/browse?utm_source=website_17th_sep&utm_medium
https://searchengineland.com/googles-cutts-explains-how-google-search-works-119288
https://builtwith.com/mmehuillet.com
https://www.datavalidation.com/
https://myactivity.google.com/myactivity?pli=1
https://mailchimp.com
https://www.xml-sitemaps.com
https://analytics.google.com/
https://www.youtube.com/watch?v=BpxVIwCbBK0
https://www.usertesting.com
https://www.richmediagallery.com/
https://www.shopify.co.id
https://www.nngroup.com
https://trends.google.com/trends/?geo=US
https://www.similarweb.com/
https://ads.google.com/intl/en_ID/home/
https://backlinko.com
https://www.fanpagekarma.com
 Supporting Terms
Pricing Place Promotion
PPC SEO Email, Google ads, facebook ads
Search Console Google Adwords Audience
10-20% about business 30-40% about marketing skills
Research Impulsive Remarkable
Sales / Leads Organic Pull Hygiene
Reach sales' goals Awareness Revenue
B2C Influencer Reseller
Interest / Familiar Consideration Purchase
Keyword Similarweb ads
Social Media Video
Organic branding Social Influencer / Tastemaker
Profile market (facebook/linkedin Ads) Contextual Market Marketplace (Amazon, Alibaba, Tokopedia)
Engagement Clicks Action

pay-per-click, social media ads (FB, Insta, etc)

feedback, make a good website

40%
20%
10%
30%

Cost per click (CPC) (USD) Conversion rate

0.2 10% 5000
o=%2Fanalytics%2Foverview%2F%3Fq%3Dsociolla.com%26db%3Dus

ll&country=ID&view_all_page_id=1317579794967373&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped
=website_17th_sep&utm_medium=uni_header&utm_campaign=get_started
rch-works-119288
User profile
Demography Anaytic Reports

Pride Trend
Top search
Loyalty
Internal customer
Repeat / Referral Engagement Experience Trust factor
Google Analytics

Virality

ROAS
50
levancy_monthly_grouped