Case Study

Brightcove, the leading video cloud service

provider, is improving their customer experience
with a cloud-based approach to data
management

www.matillion.com
 Brightcove | Case Study

As part of its focus on customer experience, Brightcove wanted to support dashboards

for sales operations, relying on the cloud as much as possible for their Infrastructure. The
goal was to find a data integration solution that would help them consolidate massive
quantities of data from multiple sources.
Brightcove wanted a way to streamline their operations in the cloud. Josh Vogel,

The Challenge Manager of Business Intelligence, Brightcove, further qualified this by saying, “This is
my first time working with a cloud-based data warehouse, and because we are a very
lean, efficient company, simpler is better. As a cloud company ourselves, we also want
to utilize as much cloud-based infrastructure as possible.”

Amazon Redshift
The Solution
Amazon Redshift allows users to quickly and simply launch fully managed
environments that scale up/down based on workload needs. Furthermore, Amazon
Brightcove selected Amazon Redshift as Redshift is compatible with a host of other solutions, such as Matillion ETL for Amazon
their data cloud platform. They went to the Redshift. In addition to these features, Amazon Redshift is a cost effective data
AWS Marketplace to investigate partner warehouse solution. It can be less than $1,000/TB/year for the total cost of
solutions to combine their CRM, ERP and ownership. This made Amazon Redshift an appealing cloud-based data warehouse for
usage data from their internal video Brightcove. They also integrated with Amazon Simple Storage Service (S3),
platform APIs. In researching vendors, incorporating pre-existing data flows into the warehouse, while archiving backup data
Brightcove found a free, two-week product nightly to Amazon S3.
trial offered by Matillion, enabling a cost
efficient proof of concept. Matillion

Matillion’s software helped Brightcove combine their CRM data, ERP data, and
usage data from their internal video platform APIs, which let them expose an
enhanced data set, and publish specific combinations of data flows to targeted
Customers.

Before the end of the two-week free trial, Brightcove had 17 Salesforce objects set
up, and was capturing changes from each of them daily. “I don’t think I would
have had the bandwidth to learn how to integrate so many separate data sources
had I used another tool,” Vogel said. Brightcove also reduced the number of manual
processes they were maintaining, and developed numerous dashboards pointing
at their Amazon Redshift environment that updated daily, which supported their sales,
customer support, and executive staff.

About Brightcove

Brightcove, founded in 2004, is the leading provider of cloud services for video.
Brightcove offers a full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring, and monetizing
video across devices. With its platform, Brightcove helps media organizations,
marketers, and enterprises develop video players, manage online video assets,
and deliver video across a multi-platform ecosystem.

www.brightcove.com

www.matillion.com
Brightcove | Case Study

Data control was unblocked by easy to use and understand technologies. The

The Benefits Brightcove sales and marketing groups, along with the financial planning and analysis
(FP&A) teams, were able to leverage the Amazon Redshift environment. The marketing
Theanalysis
Solution
previously done directly in their CRM software is now done through their data
warehouse. And with the help of dashboards, which expose the blended usage data
and CRM data, account managers can make targeted calls to customers and advise
them on the newest technologies.

Benefits of using Matillion ETL for Amazon Redshift

 Built specifically for AWS and Amazon Redshift  Retail-like acquisition through AWS Marketplace

 Intuitive browser-based user experience – easy  Affordable pricing for everyone, from small startups
on-boarding and powerful to Fortune 500 companies

 Push-down ELT architecture – simplified  Wide range of data source connectors, all included
infrastructure, fast performance
 A fully-integrated, data-integration tool that requires
 Powerful feature set no additional development or maintenance staff

Brightcove’s next projects will build on the AWS partner solution success they have
actualised to date. The projects include additional integrations to combine customer
Summary demographic data with product utilization. The goal is to provide prescriptive
information to enhance the ability for sales and support teams to build on Brightcove’s
already award-winning customer service and deliver an even more robust customer
experience. All of this enabled by a modern and flexible cloud-based technology stack.

“Redshift is great for housing data, and Matillion is great for getting it
there.”

Josh Vogel
Manager of Business
Intelligence, Brightcove

“Matillion ETL for Amazon Redshift is purpose-built for Amazon Redshift,

and gives customers the tooling required to quickly and capably deliver
analytics projects using AWS and Redshift.”

Matthew Scullion
CEO, Matillion

www.matillion.com
 Matillion is an AWS Advanced Technology Partner and an AWS Big Data Competancy holder.
Matillion ETL for Amazon Redshift is available worldwide via the AWS Marketplace. Learn more at www.matillion.com.