NMIMS Solved Sep 21 Assignment

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 Financial Accounting and Analysis

1. This pandemic situations has drawn the attention of a lot of individuals to

actively watch and participant in the Indian financial market. As a life-long learner,
you also decide to understand the fundamentals of certain companies listed on the
stock exchanges in India. One of your friends advised you to look in to the various
techniques of financial analysis, as one of the way of evaluating the financials of
business entities. You are done with getting an understanding about various
techniques of financial analysis. Elaborate any five of the said techniques for
financial analysis.

2. Mahesh wants to start his business and for that he decides that he will take loan
for Rupees 7 Lakhs from the Bank of Baroda. He also decides to use his saving
worth 3 lakhs in the bank account to start the business. Discuss how these two
transactions will be recorded in the books of accounts by passing the relevant
journal entries? How these transactions will be reflected in the Books of accounts
(that’ is in the financial statements)? Lastly, conclude your answer by stating the
applicability of which accounting assumption/s you did the above mentioned
accounting treatment/ recognition and presentation in the books of accounts.

3. Take Britannia Industries Ltd as a case.

a. In the context of its financial statements and annual report answer the following
a. It’s a largely acceptable practice among the corporate entities to pay dividend to
its shareholders. Take Britannia Industries Ltd as a case. Discuss and differentiate
the types of dividend the company paid for the financial year 2020-2021. Also,
mention your understanding about what could be the accounting treatment of
Dividend in the books of Britannia Industries Ltd.
b. Discuss and share your understanding on any three profitability ratios which you
feel relevant to assess the profitability of the company.

NMIMS Solved Assignment Solution

Business Economics

1. “Demand forecasting is an important tool for predicting the demand for an

organization’s products or services in a specified time period in the future”
Enumerate any three needs for demand forecasting and discuss the steps involved
in demand forecasting.

2. From the given table calculate TR, MR and AR and highlight the relationship
between total revenue (TR) and marginal revenue (MR). (10 Marks)

Quantity Price
50 200
60 150
70 100
80 50
90 10

3. A.

The disposable income of Mehta family increases from Rs 5000 to Rs 15,000. As a

result, the family‘s demand for milk and milk goods has increased from 30 liters to
60 liters per month. Calculate the income elasticity of demand. (5 Marks)

3. B.

A drop in the price of lemons from Rs 100 per kg to Rs 60 Per Kg increases the
quantity demanded from 1.75 to 7 kg per week. Calculate the price elasticity of
demand.
 NMIMS Solved Assignment Solution

Organizational Behaviour

1. Do you think the modern approach of OB is relevant in current times? Support

your views with in-depth justification.

2. Briefly explain the Big Five personality traits & rate any 2 individuals from your
personal (relative or friend) / professional life (manager / client / co-worker) on the
same.

3. As effective as technology has proven to be during lockdown for most

organizations across the globe, work from home for extended hours has its own set
of challenges. Without much face-to-face human interaction with coworkers and
clients, it becomes difficult to connect with our professional counterparts. These
leaders to a drop in motivation levels and overall productivity.

a. In the given scenario, how can Goal Setting Theory be applied to improve
performance?

b. How will you apply McClelland’s Needs Theory to enhance motivation at the
workplace?

NMIMS Solved Assignment Solution

Marketing Management

1. You want to buy a car for your personal usage. As a potential customer, explain
the stages that you will follow in the process of buying a car.
2 Health and Nutrition Start-Up, Habbit makes consumer debut with a range of
innovative & delicious Products. The Habbit Super Shake is a daily nutrition drink
for the entire family. A glass of Habbit Super Shake covers all your essential
nutrition requirements. It consists of all essential fibers, healthy omega, vitamins
and minerals with zero added sugar to give a super start to your day. Considering
that they have entered in consumer market for the first time, how the brand should
be positioned in the market?

3 Read the following Case & solve the questions given:

Bharat Motors has been selling the “Konard” brand of passenger cars in India for
the last 60 years. Their car has been the leading car market share wise for the last
50 years. But, for the last 5 years the scenario has changed. Many multinational car
companies have entered the country and introduced highly fuel efficient, user
friendly, & high performance models in the country. The buyers have thus seen the
market change from sellers to buyers’ market. Spectacular product characteristics
have become the rule of the day. Resultantly Konard has rapidly and constantly
lost the market share. Realizing that the company has no other alternative, they
have tied up with a leading car company of Korea and are now ready to launch an
absolutely new and drastically improved version of the old faithful Konard.

Questions:

a. Is the company’s strategy of tie up with Korea car manufacturer and the
readiness to launch a completely newer version of Konard a wise decision? Justify
your answer.

b. Suggest promotional tools which the company can use to help it develop a
completely new image for its product.
 NMIMS Solved Assignment Solution

Information Systems for Managers

1. Identify some of the Green IT practices being followed by any company of your
choice to offset the adverse impact of their business on the environment. Please
provide the benefits of using Green IT practices in quantitative numbers/statistics
(for e.g Reduced energy consumption by 25%)

2. The subject of “Information Systems for Managers” has impacted you so

positively that you decide to convert your own house/building/apartment into a
Smart Building. Suggest 5 innovative solutions towards a Smart Building & enlist
their benefits for yourself and your neighbourhood.

3. You are a medium sized Travel & Tourism company based in Mumbai by the
name of “Kesari Travels”. Owing to the past developments of terrorist attacks &
heavy flooding in Mumbai, you are very keen to have a Disaster
Recovery/Business Continuity Plan in place.

a. What Disaster Recovery/Business Continuity features will you introduce for

your company? Suggest & briefly describe at least 2 such innovative initiatives?

b. If your IT consultant provides you a choice between ‘Real-time mirroring of

your data’ OR ‘Periodic back-up of your data’ which one of the proposed solutions
will you choose as CIO of Kesari Travels? Justify with 2 reasons behind your
choice & decision

NMIMS Solved Assignment Solution

Business Communication
1. Give examples of the following types of Biases in a sentence: Gender bias,
Racial bias, Age bias, Disability bias. How can they be avoided?

2. Sharman Ahuja, CEO of Innotek Systems has to communicate to his team that
their casual leaves are going to be cancelled and all leaves will be considered as
LWP (Leave without pay). Amidst the pandemic and the tough economic climate,
the HR has had to take this tough decision. Sharman will be the bearer of this news
and has chosen to write an email to all Innotek employees. The direct and indirect
approaches can be used to convey written negative messages effectively. Describe
how Sharman will go about deciding whether to use the direct or the indirect
approach in this situation.

3. a. As the Chief Marketing Officer of IntellySense, you have to communicate to

your team that the annual sales review meeting will be conducted virtually this
year. Explain each step in this communication process through the 8-step business
communication model.

b. Today’s digital, social and mobile world has had an impact on business
communication, the social communication model explains how. What is the social
communication model? Give examples of any 2 social media.

NMIMS Solved Assignment Solution

Business Law

1. Please explain Clayton’s Rule of Appropriation by pointing out the relevant

provisions of law.

2. Explain in detail two (2) real-life cases where provisions of information has
been denied on grounds of the exemption stated in Right to Information Act, 2005.
3. Jean Valjean has an adventure sports equipment shop. This shop is the only
adventure sports equipment shop in the city of Nagpur. Cosette a young (adult)
adventure enthusiast intends to begin a start up by setting up an adventure sports
equipment shop along with adventure experience services like hiking, trekking,
nature trail cycling etc. Understanding Cosette as a competitor, Jean Valijean looks
at an opportunity to tie-up with Cosette and both agree to the following deal and
have signed a contract to that extent:

i. Both will divide the territory of Nagpur in two parts between themselves and
each one will sell and market in their respective territory only. In case of any sale
queries coming from the other’s territory, they will inform them.

ii. Both will share the price list and adhere to the price. In other words neither of
them will sell below the price.

iii. They will create an adventure certification program and tie up with Nagpur
local authorities for endorsement. This program will be made compulsory for
anyone starting a shop, outlet or startup for adventure sports equipment in the city
of Nagpur.

a) Is the Agreement between Jean Valjean and Cosette valid or illegal. Please
support your answer with reasons and legal provisions

b) Which authority has the jurisdiction to decide the legality of such transactions
and what are the powers of such authority (Note: please quote your answers to the
above question in context of the facts provided)

NMIMS Solved Assignment Solution

Strategic Management
1. You have been appointed as a Strategy Consultant to Godiva Chocolatier which
is a Turkish-owned chocolate maker which is jointly owned by Turkish
conglomerate Yıldız Holding and MBK Partners wanting to enter India. Godiva
was founded in Belgium. Which one of Porter’s Generic Strategies would you
choose to be operational in India & Explain the reasons in detail behind your
choice of strategy? Once the strategy has been chosen, explain the categories of
customers you would target along with the price points?

2. Carrefour, a French Retail chain of stores wishes to enter India. Conduct a

PESTLE analysis for Carrefour in India & suggest whether Carrefour should enter
India or otherwise.

3. You are the Head-Manufacturing of Godrej Industries. You are planning to set
up a brand-new Manufacturing plant at a village in rural Maharashtra.

a. Perform a Stakeholder analysis & suggest which all stakeholders will be taken
into confidence & also what would be your communications approach plan to
bring them into your point of view?

b. Highlight some of the creative & innovative initiatives that you would undertake
to convince the stakeholders that you mean to do good for all the stakeholders.

NMIMS Solved Assignment Solution

Operations Management

1. List and explain in brief the various types of plant layout concepts in operations
management, highlighting the objective, considerations of a good layout design.
Give examples on where each of these types can be employed respectively.
2. Discuss the various inventory control/classification techniques prevalent in the
industry mentioning the basis of each classification. Discuss any three of these
techniques as applicable to an organization in the Retail sector like Big Bazaar or
Dmart for effective management of their inventories (you can assume inventories
of your choice to explain.

3. NM Ltd a leading corporate in India in FMCG has decided to diversify into

Foods & Beverages and get in the manufacturing of a flavored soft drink and a
health drink. The company would like to have a major presence with a pan India
distribution network.

a. Assuming that the business idea would have a very encouraging response,
suggest a suitable plant location to set up the beverage manufacturing. Give
reasons for the same.

b. Defining the concept of aggregate plan for operational capacity management,

which strategy (Level or Chase) do you think would be best applicable for the
company?

NMIMS Solved Assignment Solution

Essential of HRM

1. Assume you are the HR manager in a highly homogenous company that now
wants to better reflect the diversity of the target client group in its employee
population. What must you consider as you think about implementing your new
recruitment strategy?

2. Why do you think organizations can only achieve competitive advantage by

investing on human resources and not on any other resources? Describe the
transformation that HR underwent over the years. Discuss how the various
challenges contributed to the evolution in HR.

3. Case study: A New Compensation Program to Motivate Performance

Marie started her chain of 10 wedding boutiques approximately five years ago. She
presently operates within South Delhi and has been enjoying record profits.
Marie’s wedding boutiques provide full-service amenities to future brides,
including wedding planning services, custom fittings, and locating hard to find
wedding dresses. Marie’s customer service philosophy is that customers are
number one and must be satisfied with their purchases. However, recently there
has been a rise in complaints regarding the lack of friendly service being provided,
and three long standing employees have threatened to leave unless their
compensation is adjusted in response to servicing Marie’s very demanding clients.
Currently, Marie pays all of her staff the same base salary without any benefits.
Marie feels that this approach promotes equity and eliminates any perceptions of
favoritism between employees regarding compensation. Since receiving the
negative complaints and the threats of some of her staff leaving, Marie has decided
she needs to rethink her compensation philosophy and needs your help.

a. What are the specific problems with Marie’s current compensation program?

b. Discuss the types of compensation programs and plans available to Marie to

motivate and retain her existing staff.

NMIMS Solved Assignment Solution

Decision Science
1: Calculate the Mean and Standard Deviation using Total MSMEs, Total
Manufacturing MSMEs, and Total Service MSMEs. Write your comment if mean
is affected by extreme observation.

2: Three airlines serve a small town in Rajkot District. Airline A has 50% of all the
scheduled flights, airline B has 30%, and airline C has the remaining 20%. Their
on-time rates are 80%, 65%, and 40%, respectively. A plane has just left on time.
What is the probability that it was airline A? Note: Draw the Tree-diagram using
Paint App.

3: Here is the Agri-Data, mention the name of dependent and independent

variables.

Part A: Prepare the line of regression Y on X.

Part B: Calculate r2 (coefficient of determination). Interpreted the by x.

NMIMS Solved Assignment Solution

Compensation & Benefits

1. Why are incentive plans useful for motivating high performers? Identify some of
the different incentive plans payable for a sales employee (10 Marks)

2. Contrast the differences between straight piecework, differential piece rate and
standard hour plans. Explain where each plan might best be used.

3. Mount Carmel University (MCU) is a medium sized public university with

21000 students and 1200 faculty members. The College of Business
Administration is the largest one on campus, with 8000 students and 180 faculty
members. For the past few years, the dean has had to deal with a large number of
dissatisfied faculty who complain that they are underpaid relative to newly hired
faculty. Many of the complainants are senior tenured professors who refuse to
engage in committee activities beyond the minimum service requirements and who
are seldom in their offices because they feel aggrieved. They teach six hours a
week, spend two hours in the office and then disappear from the campus. Recently,
the head of the college faculty council compiled some statistics and sent these to
the dean, demanding “prompt action to create more equity in the faculty pay
structure.” The dean replied that he has little choice but to make offers to new
faculty that are competitive with the market and that the university will not give
him enough funds to maintain equitable pay differences between new and current
faculty or between higher and lower ranks.

a. Identify the compensation problems that exist at Mount Carmel University.

b. Discuss the types of compensation programs and plans available to the

University to motivate and retain their existing staff.

NMIMS Solved Assignment Solution

Industrial Relations & Labour Laws

1. Grasshoppers Corporation is a 2-year-old start up into landscaping and have a

lot of corporate accounts to their credits. They have a staff of 10 architects, 12
landscape experts and 25 Gardeners. They are about to employ one designer, Indu
Kamat. However, in her final interview, she shared that she is pregnant and she
intends to work until her full term and being a designer, she does not need to be on
the field all the time. She can work her designs up through photos and videos while
she will be at home. However, Grasshoppers rejected her, in spite of Indu being the
best fit for the job among all the other candidates. As a reason for rejection, the HR
Manager showed Indu the provisions under the Maternity Benefit Act, 1961.
Please list out the said provisions in details for the answer. 2. Mr. Dabhade is a
retired chemical engineer from a large private organization. He wants to start a
water purifier plant (for producing bottled water) outside his town in the Industrial
Area. Please elaborate on the points of General duties of the occupier and
manufacturer under Factories Act, 1948

3. After completing his qualification in Labour Law, Dinesh has been searching for
a job. However, due to the lockdown during Pandemic, it has been proving to be
difficult. One of his seniors from his college approached him through social media
and informed him of an open position of junior labour officer in an automobile
company. The company has been in the news for its constant tussle with the unions
and worker groups. Dinesh decides to concentrate his preparation towards the topic
of ‘Industrial Disputes.’ In light of the case, please answer the following questions:

a) List down the points under measures for Industrial Peace.

b) Elaborate Code of Discipline under voluntary arrangement for settlement of

disputes.

NMIMS Solved Assignment Solution

Manpower Planning, Recruitment and Selection

1. The pandemic saw people losing jobs, some getting opportunities. Some
companies like Asian paints declared salary rise whereas Uber saw a mass layoff
over a Zoom call. In the light of the above statements, explain the importance of
manpower planning.

2. Differentiate Induction. List and explain in detail the various steps involved in
the induction process in your organization.
3. An ex IIM , Kapil has come together with his classmates to start up a new
venture into technology consulting. The project planning phase and infrastructure
are almost ready and kickstart of the organization is just two months away. He is at
the stage of planning for job description and job specification as well as
compensation of the roles fixed for various functions.

a. Suggest and elaborate on any two methods to collect data for the job analysis
process.

b. Define job evaluation. Recommend and elaborate a job evaluation technique to

Kapil for this company.

NMIMS Solved Assignment Solution

Organization Culture

1. As a Chief HR officer of an IT company, you want to assess the company

culture using Quinn and Rorbaugh’s Competing Values Framework. What are the
four type of cultures that emerge through this taxonomy?

2. Innovation is one of values added in your company’s core values. Management

wants you to take steps that would create an innovative culture in the organization.
How would you go about the exercise?

3 a. How do leaders play a role in organizational culture change? Share an example

of an industry leader who helped in culture change.

b. Distinguish between vertical and Horizontal Spirituality. Explain with examples

for each .

NMIMS Solved Assignment Solution

Organizational Theories Structure and Design

1. 24by7 has traditionally been a brick-and-mortar organization for past 15 years.
They are contemplating a change in the business model to a 100% e-commerce
platform. The promoters are planning to transform the business, hire consultants
and rehaul the company. The chief HR officer believes that this move will be met
with a lot of resistance from individuals. Why would they resist? What can the
organization do to manage change?

2. Sinclair finance is a global NBFC operating in 61 countries. Top management

strongly feels that Diversity and Inclusion should be one of the main this financial
year. What would be the benefits of creating diverse organizations? What steps can
Sinclair take to Create and Manage Organizational Diversity effectively?

3. a. Who introduced the Five-Forces Model? Explain the model with relevant
examples.

b. Negotiation is a step-by-step approach to conflict resolution. Elaborate on the

five stages of negotiation process.

NMIMS Solved Assignment Solution

Performance Management System

1. You are an HR Manager at Arihant Pharmaceutical Ltd. The company would

like to introduce Self Appraisals for the Sales Teams. Design a Self-Appraisal
Form for Sales Executives in the organization.

2. Samarth Enterprises is an IT services company based in Delhi providing

technology solutions for credit cards to countries like USA and Canada. The
company has 500 employees. The company is planning to introduce Behaviorally
Anchored Rating Scales (BARS) and has requested you to design a Behaviorally
Anchored Rating Scales (BARS) form for the customer service department.
3. Using the SMART principles, prepare 2 goals each for each of the following :

a) Sales Manager at Arihant Lifespaces which is a real estate company

b) Hospital Administrator at Lifeline Hospitals, which is a chain of hospitals in

India

NMIMS Solved Assignment Solution

B2B Marketing

1. Twowheelers manufacturer, due to substantial increase in steel prices. The

customer refuses to give you any increase in the prices. If you continue supplies,
you company will incur losses, & if you discontinue supplying to this major
customer, your sales would suffer. How would you handle the negotiations?

2. Suppose you are an area sales manager and one of the salespersons reporting to
you approaches you for help in getting a breakthrough with a high sales potential
customer. The customer has been buying the steel components from three other
suppliers regularly for the past two years. Your salesperson has been trying to get
business from this customer for the past 18 months but without any success. It
seems the customer is happy with the existing suppliers and does not want to take
the risk of buying from a new supplier, whose poor performance on quality and/or
delivery may result in disruptions in production. What Personal Selling tools will
you recommend?

3 Solve the following Case & answer the questions based on the case:

Industrial sales Company Limited (ISC) is a distributor of pumps and Compressors

for Maharashtra state excluding Mumbai and Greater Mumbai. In order to increase
sales in Nasik-Jalgaon-Aurangabad region they hire a senior sales manager Mr.
Shyam and ask him to operate from Nashik, However, very soon there are
complaints from sales manager in nearby Pune, Mumbai and even Nagpur that Mr.
Shyam and his team are trying to meet customers in their regions and do business.
Mr. Shyam however confirms that he is only meeting the regional offices of Pune
and Mumbai based companies in his own Nashik-Aurangabad area and there is
nothing wrong with it. Soon this dispute reaches the Regional Manager Mr. Gupta
in Mumbai.

Questions:

1. What are the problems with the territory design in the case?

2. As a regional manager, what will you do to control the situations?

NMIMS Solved Assignment Solution

Brand Management

1. Change in marketing environment is one of the obvious challenges in managing

brands over time. Shifts in consumer behavior, competitive strategies, government
regulations, and technological advances can profoundly affect fortunes of a brand.
Myspace, Yahoo!, Blockbuster, and Barnes & Noble enjoyed strong market
position and outright leadership in mid-2000s. In just a few short years, however,
each was struggling for survival as Facebook, Google, Netflix, and Amazon
respectively. Why did Myspace, Yahoo!, Blockbuster, and Barnes & Noble fade
from customer memory and lose their market position? What are the proactive
strategies adopted to sustain and enhance customer-based brand equity for brands
like Facebook, Google, Netflix, and Amazon?

2. Celebrity endorsement (using well-known and admired people to promote

brands) is a widespread phenomenon to build brand equity. The rationale behind
these strategies is that a famous person can draw attention to a brand and shape the
perception of the brand. Sometimes celebrities can be difficult to work and may
not willingly follow the marketing direction of the brand. Tennis player Andre
Agassi tried Nike’s patience when - at the same time he was advertising for Nike,
he appeared in commercials for the Canon Rebel camera. In these ads, he looked
into the camera and proclaimed “image is everything” – the antithesis of the
“authentic athletic performance” positioning that had been the foundation of
Nike’s brand equity. There have been occasions where celebrities have distracted
attention from the brand in ads so that consumers notice the stars but have trouble
remembering the advertised brand. PepsiCo decided to drop singers Beyonce
Knowles and Britney Spears from high-profile ad campaign when they felt the
Pepsi brand did not get same promotion boost from the campaign that the stars
were getting. What should brands do to avoid celebrity misadventures and mishaps
as cited above and what guidelines should brand mangers follow to strategically
evaluate, and select celebrities for endorsing their brands?

3. a. Oprah Winfrey, David Beckham, Virat Kohli, Amitabh Bachchan are great
examples of personal brands whose name and reputation commands millions of
dollar in the marketing and advertising World. Explain the reasons for the
unprecedented success of these brands. Do you consider yourself as a brand? If
yes, what steps will you take to brand self?

b. Brand extensions occur when a firm uses an established brand name to introduce
a new product. How successful do you predict the following propose extensions
would be? Why?

1. Starbucks : film production and promotion

2. Mont Blanc : fragrances and other accessories like sunglasses, watches, and
cufflinks

NMIMS Solved Assignment Solution

Consumer Behaviour

1. What are membership groups and symbolic groups? How do they affect
consumer behavior? Discuss 1 membership group and 1 symbolic group from your
life.

2. Explain the Classical conditioning theory of consumer learning. What are its
applications in marketing? Give an example of each application.

3.

a. Explain the different adopter categories in the Innovation adoption process,

taking the Example of any innovative product of your choice.

b. Take any 5 consumer personality traits of your choice and explain how they
affect consumer behavior.

NMIMS Solved Assignment Solution

Customer Relationship Management

1. The quality of customer data can be visualized from many angles and
viewpoints. It is, therefore, said that the intrinsic quality of data depends more on
the requirement of companies and their objectives to excel in specific markets.
Explain this aspect in detail with the help of examples.

2. ‘The traditional groceries store owner maintains personal contact with his
customers and has more knowledge about them than a CRM manager trying to
enhance his knowledge about his customers with the help of expensive software
and databases that are at his disposal in the organization.’ Do you agree with this
statement? Substantiate your viewpoints with examples.

3. SDM Global Mail is a world leader in the logistics sector. It needed a solution
like CRM for catering to its growing global network. The staff in different offices
around the globe needed to commit, understand, and fulfil the needs of customers
by providing innovative and cost-effective solutions. SDM Global Mail conducted
many workshops and assessed the feedback received across continents like Europe
and Asia. A solution that could reduce cost in its operations and flexibility in
solution was what they had in mind. Thus, they opted for Salesforce.com, which
had lot of benefits and advantages for its global operation. SDM opted for
Salesforce.com as its CRM platform for all its dispatches, delivery of parcels, and
its business posts. Salesforce.com created an advantage to the company by
customizing SDM solutions by taking care of its customer needs. Its adoption and
implementation was done in minimum time due to which it became a success story
of SDM. The CRM solution was installed across all branches simultaneously and
was also integrated with the existing system within a span of six months. This
created a centralized data at one place integrating all the systems together, and
Salesforce.com was accepted widely by all its employees. It also provided a single
view to all its customers resulting in it becoming a leader in mail solutions around
the world as it focused basically on the Inherent needs of the customers. As a
result, implementation time of CRM also reduced. Today, Salesforce.com has
developed a profitable relationship with the SDM Global Mail taking care of all its
needs consistently.

a. How did SDM Global Mail enhance their customers’ delight?

b. Why did SDM Global Mail opted for Salesforce.com and what was the benefit

involved through its adoption as a software for its CRM implementation.

NMIMS Solved Assignment Solution

Enterprise Resource Planning (ERP)

1. Development of an ERP is based on a “process” approach while implementation

of an ERP requires a “functional” approach. This requires systematic planning to
implement an ERP successfully. Discuss this with an example.

2. ERP helps in integration of various functional areas within the organisation.

How can Internet technologies and today’s latest trends like social networking and
mobile technologies enable the business to strategically connect with its customers,
suppliers, and others stakeholders? Explain this in the context of a bank.

3.

a. Indicate the reasons for failures and successes. Were they due to managerial or
technical challenges? Give reasons for your answers.

b. Explain how the improvements in materials management, invoice verification,

and credit processing for distributors would impact the product processing time.

NMIMS Solved Assignment Solution

Integrated Marketing Communications

1. You are planning to market for an Online MBA programme for working
executives. Explain the Hierarchy-of-effects model taking the same as an example.

2. What are the various types of ad execution techniques? Discuss which ad

execution type will you use as a brand director of a firm, given that your firms are
into the selling of organic soya beauty cream which has ingredients you procured
from Brazil.

3. (a) Define the types of consumer promotions with relevant examples pertaining
to FMCG products.

(b)What is the difference between branded offers versus quantity deals with
relevant examples?

NMIMS Solved Assignment Solution

Sales Management

1. Your company Raimen Electric has launched a range of EV motorcycle and

scooters. You have been appointed as their sales consultant and trainer. You have
been assigned the task to train their sales executives. What type of pitch would you
suggest to the team List out the Features, Advantages, Benefits of the new product.

2. You are launching a start up for making a new range of sanitizers which can
sanitize and keep virus free any home or office for one full year. The sanitizer
works against all bacteria and viruses including Sars Cov2. What skill sets would
you need for your sales team? How many sales people do you think would you
need? Create a department structure.

3. Your company has innovated a new 3D printed shoe made up of a special kind
of plastic and wants to build a sales and distribution network. You have been hired
as the General Manager of sales.

a. Design a distribution strategy.

a. Create a sales organization structure with retail and corporate sales teams

NMIMS Solved Assignment Solution

 Marketing Strategy

1. You are the marketing director of Citibank, your bank is making huge profits
globally in the consumer banking division, your organization now wants to cut
back on consumer banking and wants to focus on business-to-business segment.
Do you think this is a good strategy? How would you make the transition? Prepare
a communication plan for your retail customers such that the brands value is not
diminished in the eyes of the consumers?

2. The IPL moved the 2021 season to India despite cases being reported in India
unlike the UAE where the IPL had organized the 2020 season. Was this a sound
strategic decision? Do you think that the IPL brand shall be tarnished because of
the suspension of the season in 2021? What steps can the IPL take to restart the
season and retain brand credibility?

3. You are the marketing director for Cinema Express a successful theatre chain
having 20 theatres with 80 screens in tier two towns of India. With the Pandemic
hitting hard at the theatre business leading to prolonged shutdowns business has
been badly hit. Along with this consumer sentiment has been deeply dampened.

a. As marketing director what strategies would you evolve in ensuring your

organization remains relevant in the post pandemic world. Create two new product
ideas for the company.

b. How would you reposition your company’s brand in the future? Create a
marketing plan for the two new product ideas that you have created in the previous
question.

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Operations and supply Chain strategies

1. You are appointment as supply chain manager in XYZ Ltd Company operating
in pharmaceutical. As COVID 19 virus is spreading to the whole country, there is
an urgent requirement for a vaccine. It has been noticed that there is a shortage of
vaccine in the country. Analyze and suggest a different level of strategies that you
will implement in the firm so that citizen of the country will get a vaccine.

2. Mr Patel is running an offline electronic store for the last ten years. Because of
tough competition from E-commerce Company, Mr Patel is thinking to start an
online website to deliver the product to the customer. He must take care of cost,
quality and delivery parameter while working in an online business model. Suggest
organisation to implement focused operations strategy that improves the efficiency
of the firm.

3. A traditional pharmaceutical company is running an offline store for the last 15

years. The company also had a good customer base and brand image in the market.
For the last few years company is struggling because of an online pharmaceutical
company. Online medicine delivery is a new concept in the market, and customers
are adopting this slowly.

a. Explain the existing situation of the company considering the industry life cycle.

b. Explain different competitive advantage that ultimately helps a company to

better position in the market.

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International Marketing

1. ABC India ltd who is manufacturer of Indian made sauces (chutneys) which are
good for health and can be served as add on with food. They have recruited you as
global marketing manager and assigned a task to your team of 10 members with
marketing background to research the potential countries where ABC India can
export.

a) What steps will you follow in order to conduct the Market Research with respect
to specific product category?

b) How will you as marketing head, plan the research task, search for the potential
countries and best Exporters in shortlisted potential countries? What will be the
parameters of selecting the best exporter?

c) What IT and digital tools will you be using while conducting the market
research and why?

2. ABC Corporation is trading company dealing with consumer durable products

which import from china and exports to UK market.

a. Kindly suggest the various aspects related to import and export which can
impact the service levels to the clients in UK?

3. XYZ Inc headquartered in New Zealand deals with premium quality sparkling
water which is good and healthy for consumer as certified by international
standards. XYZ has appointed you as their International Marketing Manager with
sole objective of becoming the leader in India in mineral water industry. XYZ aims
to be leader brand by consumer choice in India by end of 3rd year from the start of
operation.India market is already experiencing organised and unorganised players
selling significant volume of mineral water. It is estimated that there are 3000
organised and 12000 unorganised sellers in India . There are more than 6,000
licensed water bottling setups under BIS (Bureau of Indian Standards) and
uncountable unorganized mineral water companies in India. There are around 150
domestic Indian bottled water brands in the market today. The key brands in India
are Bisleri, Kinley, Bailey, Aquafina, Himalayan, Rail Neer, Oxyrich, Vedica and
Tata Water Plus. West India contributes to 40%, followed by south India 30% and
north India 20% and east the lowest 10% Packaging units varies from 200ml
plastic pouch to 200 ml bottle, 500ml bottle to 1 and 2 liter bottle. Pricing range for
200ml bottle starts from

With respect to the objective of XYZ, and degree of involvement and cost required
to be leading brand of India in next 3 years, what mode of expansion will your
prefer and why?

a) Export

b) Licensing

c) Contract manufacturing

d) Joint Venture

e) Equity stake or acquisition (5 Marks)

b. What will be your pricing strategy? Which framework will you consider and
why to decide the pricing? What will be your pricing strategy to combat the
unorganised market or gray market pricing?

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Business: Ethics, Governance & Risk

1. India continues to struggle with growing demands for water, increasing

droughts, unabated flooding and declining quality of water. It is a complex issue
which is creating conflict among users (agriculture, industry, domestic). Industry is
waking up to its responsibility towards the resource crunch and deploying as well
as embedding strategic initiatives/projects & programs to deal with this issue.
Identify and select any one water project/ initiative practiced and embedded in its
business process by a listed company that impresses you. Explain this initiative
along with the short term & long term positive impact of the same on the
environment & people. (refer to Sustainability Report and/or Business
Responsibility Report of the listed company)

2. Andrew, a customer quality executive from Southeast Asia will visit your HQ
facility and meet with your executive team. Your independent Southeast Asian
agent requests that you reimburse the customer quality executive for his expenses,
including expenses that could violate your company's policies. The independent
agent promises to reimburse you. How do you proceed? Explain the thought
process behind your decision.

3a. Select any one popular advertising campaign of an FMCG product or consumer
product that you think conveys/ showcases an ethical message. Analyze the
campaign and explain what is the ethical message and how is it conveyed.

3b. We need Ethical Managers more than ever today. According to you what are
the five most important values that help / guide a manager take ethical decisions.
Briefly explain how each will help.

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Digital Payments

1. With the onset of Covid Pandemic, Digital payments has gained more
momentum as a medium of payment for purchase of any goods or services. One of
the methods of online payments is through Digital Wallets also. There are number
of digital wallet providers which provide different types of interfaces for making
payments. Discuss the features of any 2 Digital Wallet providers with the special
features offered by them. Also, mention the architecture of Digital Wallets and
specify out of all the service providers which one you use as a mode of payment
and why?

2. A Cryptocurrency is a form of decentralized virtual currency secured by

Encryption Techniques. The first cryptocurrency was Bitcoin created in 2009.
Discuss what Bitcoins are and what are the benefits and risks associated with the
same. Also, discuss any two cases wherein Bitcoin has been reported to be used for
illegal activities.

3. A Grocery store SuperCart has started accepting payments through digital

modes after more stress on accepting digital payments was given by Indian
Government. Digital Payments offer the ease in making financial transactions by
eliminating the need for carrying plastic cards, cheque books and cash every time.
With the same perspective, discuss the following:

a. Discuss how Super Cart would be benefitted by accepting payments by digital

mode as compared to paper based payments.

b. Discuss the steps of digital payment process which will be followed when
SuperCart will accept payments through digital modes.

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Marketing Research

Q.1) As a researcher, you need to identify as to how many Grocery stores in

Mumbai sell HUL’s Lifebuoy Hand Sanitiser. Which non-probabilistic sampling
method would you use to complete your research? Also state the reasons behind
choosing that method. Also explain as to how will you proceed ahead with
choosing the areas/ localities in Mumbai to conduct your research alongwith
timelines.

Q.2) You are the Head of a Market Research Organisation. Your Telecom client
Reliance Jio has recently introduced “HumaraJio” a new type of 5G enabled
affordable handset priced at Rs.10,000. The Telecom company wants to understand
how customers are reacting to their recently launched product across India. Draft a
Questionnaire containing not more than 20 questions that would succinctly address
the query posed by the Telecom client.

Q.3) You have been recently appointed as a “New Product Development” Head for
Mondelez India. You have been asked to develop 1 new innovative product namely
“Honey chocolate” as part of their product portfolio.

A) Explain the process in detail to arrive at the creation of your new product

B) Is there a need to conduct Test Marketing? If Yes or No, please state your
reasons to support your answer.

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Project Management

1. You are organizing an Annual Day in your university. Explain the steps to
designing a project organization structure for this case. According to you which
will be the most critical steps and why?

2. India’s Road and Transport Ministry has taken-up various Expressway Road
Projects in the country. One of the such project consist of following parts

 Constructing roads

 Constructing tunnels
 Constructing bridges over river

 Constructing flyovers and junctions

 Constructing convenient places (fuels stations, rest areas, etc.)

 Developing a solution for speed monitoring

 Finding suitable road material for areas in heavy flood zone

Using thing information as example, describe various project life cycle models.

3. A project manager is struggling to manage the project due to risk and the cost.
The details are

Original Project Budget: Rs. 40,00,000

 Original Estimated Duration: 36 Months

 Elapsed Time: 12 Months

 Money Spent till Date: Rs. 15,00,000

 Work Completed: 40 %

 Risk Identified and Ratings

a. Suggest the risk priority to this project manager.

b. Find out the “Estimate at Completion” using all possible ways.

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Research Methodology

1. Take the inspiration from the suggested paper and prepare the questionnaire by
keeping the following Research Objective in mind.
A consultancy team working on ‘customer’s satisfaction and needs’ of Indian
travelers who travel by air within Indian; this team wanted to study the following.
RO1: To Identify the needs of Indian Airline customers (domestic Air tours). RO2:
To study the customer’s satisfaction in airline industry, India.

Note:

 Target group: Indian People who travel domestically by air.

 We are not going to choose Indian people who travel internationally.

Link: https://ezproxy.svkm.ac.in:2296/login.aspx?
direct=true&db=buh&AN=125835283&site=ehost-live

2: Follow the link mentioned here, you are advised to select village data for any
one state/ UT of your choice. Once you download data this way then focus on the
following columns and write their measurement types along with one justification.

https://www.censusindia.gov.in/2011census/dchb/DCHB.html

NMIMS Solved Assignment Solution

Service Marketing

1. Quibble Ltd., a company dealing with rented furniture has hired you as a
consultant to understand the details about Outsourcing and Offshoring. Can you
please guide them about the same?

2. HDFC Bank has recently faced tremendous losses as the RBI has stopped it
from issuing new credit cards and new digital services to customers due to frequent
outages noticed in their digital services over the last two years. HDFC has hired
you as a consultant to help them improve their service quality with the help of the
SERVQUAL Model. Can you guide them on the same?
3. Tiffin& Co. is planning to start a new vertical of delivering tiffins to the covid
patients who do not have any support direct to their homes. They plan to first test
the success of such a service by launching it only for Mumbai & New Mumbai?
They are confused about how to price the same

a. Can you guide them about the different objectives of Pricing and what should be
their objective?

b. Can you also explain to them that what is revenue management and how it
works?

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Total Quality management

1. The term ‘process capability’ is defined as the ability of a process to achieve its
objective within the given constraints or the limitations. Process capability analysis
(PCA) is applied to achieve higher levels of satisfaction by bringing improvements
in products, processes and services. Explain how process capability analysis can be
used for improving the oxygen supply in the Covid-19 situation.

2 . What is Quality Function Deployment (QFD)? How it can be deployed in health

care industry to launch new products?

3. Share price of Amara Raja Batteries lost over 6% on Monday after as said it has
received closure orders from the Andhra Pradesh Pollution Control Board
(APPCB) for its two plants located in the state. The mid cap stock opened with a
loss of 2.47% at Rs 790.70 on BSE. The company has received closure orders
dated April 30 for the company's manufacturing facilities situated at Karakambadi,
Tirupati and Nunegundlapalli in Chittoor district of Andhra Pradesh, Amara Raja
Batteries said in a regulatory filing.
a. Discuss how Environment Management System (EMS) will help Amara Raja
Batteries to ensure its commitment to meet its stated environmental policy.

b. Explain how investing in environmental management systems can help the

Amara Raja Batteries to get clearance from the Andhra Pradesh Pollution Control
Board (APPCB)?

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World Class Operations

1. KAIZEN is a Japanese concept which means continuous improvement. Explain

with a suitable example from manufacturing industry how KAIZEN has helped
achieve the goal of producing goods world class?

2. HOQ is the fundamental concept used in QFD. Briefly elaborate the use of HOQ
in transforming customer expectations into reality.

3.

a) The objective of the current day firms is to deliver world class products. Explain
the statement with special reference to an ITES company.

b) Pick up a firm of your choice from the Indian fast moving consumer goods
industry and briefly explain how the firm has successfully implemented the
principles of World Class Manufacturing.

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Service Operations Management

1. Strategies and decisions are taken at various hierarchal levels in an organization.

Explain different levels of hierarchy in organizations and discuss the various
Strategic decisions taken at these different levels of hierarchy. Explain these
hierarchical levels and decisions by taking an example of the Banking Sector.

2. What are the factors which are considered important by an organisation while
evaluating Quality in Service Operations? Elaborate your answer with an example
of a Restaurant Setup.

3. The Consumer Durable sector is one the most prominent in the service sector
w.r.t after sales service. Highlight the attempts of these organisations from the
following aspects as given below.

a. The customer need not be involved in all the processes, and consequently the
service delivery need not plan all the components of their facilities to please the
customers as well as make them visible to customers. Discuss this aspects of
facility planning with the concept of Decoupling of processes.

b. To ensure that all processes will run effectively, how can such organisations
adopt the concept of Service Design (Blueprinting) during the planning phase of
service operations.

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Procurement Management

1. Spend analysis is one of the key procurement processes that plays an important
role in the success/failure of any organization’s strategic sourcing function. You
are Head of Procurement for a Packaging organization with multiple branches,
multiple IT systems, and decentralized procurement system in place. Explain how
spend analysis will help your organization; what are the challenges you may face.
2. Your organization M/s Good Seatings is struggling with high inventory issues
from last one year. While excess inventory remains a major problem, organization
is also facing stockout of relevant items. M/s Good Seating is launching a new
furniture product range, they are expecting to roll out in high volume in next
coming year. You as Procurement Manager have been given responsibility to
implement effective way to manage this inventory in order to ensure zero
downtime and support upcoming launch. Explain how you will explore VMI, JIT,
Stockless buying in your solution & why?

3.

a. Explain RFx family of documents. What is difference in application of these?

Support your answer with examples.

b. Describe two E-Sourcing tools and their use in procurement and supply

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Managing Business Process Outsourcing

1. Too often, once a project is completed, management attention goes elsewhere,

and things revert to the way they were. Often the anticipated benefits are not
realized or even audited to see if the goals were reached. If there were benefits,
they are often not applied throughout the organization. Many pitfalls can happen
when process improvement is attempted one process at a time. It is difficult to tell
which processes contribute the most to achieving the business objectives or which
process is the critical process to improve. Given the above guidelines, you can
provide your suggestions to get maximum benefits from outsourcing projects in
terms of process optimization. This will help to manage outsourcing relationships
for achieving success.
2. A strategic partnering is the formal alliance between two organizations. It is
formalized by a contract where one organization uses the services of another
organization to fulfill its objectives. Outsourcing is one form of strategic
partnering. With help of suitable examples, explain the strategic partnering and its
planning framework.

3 a. Does XDFL Bank's approach on outsourcing give itself an advantage in terms

of managing risk better? Justify.

b. What would be the factors on which the success of the outsourcing endeavor of
the bank be most dependent on? Explain in brief.

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Lean Six Sigma

1. Lean Six Sigma (LSS) methodology is designed to eliminate problems, remove

waste and inefficiency, and improve working conditions to provide a better
response to customers’ needs. Using an industry example, explain how LSS is
useful in dramatically improving profitability for businesses.

2. Control charts help organizations to measure processes and determine the

strategy and scope for quality improvement initiatives. Using an example, discuss
how control charts are used in healthcare organizations for improving the
healthcare quality levels.

3 a. Discuss how multidisciplinary teams can collaborate to apply Lean Six Sigma
methods and tools in healthcare institutes.

b. Discuss how Southwestern Health Resources network can further integrate the
LSS with other quality improvement methodologies.
NMIMS Solved Assignment Solution