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4 Syllabus

The document is a syllabus for a course that covers 7 units of instruction over 3 periods and 1 tutorial per week. The syllabus outlines the topics to be covered in each unit, which include introduction to managerial economics, different market structures, forms of business organization, introduction to management, production management, financial management, marketing management, and entrepreneurship. The syllabus also lists 2 textbooks and 2 reference books.

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Sridhar Kodali
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19 views

4 Syllabus

The document is a syllabus for a course that covers 7 units of instruction over 3 periods and 1 tutorial per week. The syllabus outlines the topics to be covered in each unit, which include introduction to managerial economics, different market structures, forms of business organization, introduction to management, production management, financial management, marketing management, and entrepreneurship. The syllabus also lists 2 textbooks and 2 reference books.

Uploaded by

Sridhar Kodali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SYLLABUS

Instruction: 3 Periods & 1 Tut /week  Sessional Marks: 30


Univ. Exam: 3 Hours Univ-Exam-Marks: 70

Unit-I: Introduction to managerial economics: (Wealth, welfare and scarce definition of economics:
micro and macroeconomic: demand – law of demand, types of elasticity and factors determining price
elasticity of demand: utility-law of diminishing marginal utility and it’s limitations)

Unit-II: Conditions of different market structures:- perfect competition, monopoly, oligopoly and
Duopoly

Unit-III: Forms of Business organization: Sole proprietorship, Partnership; Joint stock company-Private
limited and public limited companies, public enterprises and their types.

Unit-IV: Introduction to management: Functions of management- Taylor’s Scientific management,


Henry Fayol’s principles of management, Human Resources management-Basic functions of HR
manager, Man power planning, Recruitment, selection, Training, development, placement,
compensation and performance appraisal(in brief).

Unit-V:- Production Management: production planning and control, plant location, break-even analysis,
assumptions and applications.

UNIT-VI:-FINANCIAL MANAGEMENT: Types of capital: fixed and working capital and methods of raising
finance: depreciation: straight line and diminishing balance method. Marketing management- function
of marketing and distribution channels.

UNIT-VII:- ENTREPRENEURSHIP: Entrepreneurial functional, Entrepreneurial development; objectives,


training, benefits: phases of installing a project.

TEXTBOOKS:

1. K.K DEWETT, modern economic theory,S.chand and company, new delhi-55

2. S.C.Sharma and banga T.R industrial organization and engineering economic,khanna-publicational


delhi-6

REFERENCEBOOKS:
1. A.R.Aryasri, Management Sciences, Tata McGraw-Hill, New Delhi-20.
2. A.R.Aryasri, Managerial Economics and Financial analysis, Tata McGraw-Hill, New Delhi-20.

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