3AN’s Jam

A Project Business Proposal

Presented to

The Faculty of Business Administration of

Fullbright College

San Jose, Puerto Princesa City

In Partial Fulfilment

Of The Requirements for the Subject of

GENEL2- Entrepreneurial Mindset

By:

Cadenas, Antonnete U.

Labaria, Anna Mae B.

Rapio, Angelica I.

MAY 2021
 TABLE OF CONTENTS

PAGE
Executive Summary--------------------------------------------------------------------- 1
Introduction ------------------------------------------------------------------------------ 2
Objective --------------------------------------------------------------------------------- 2
Vision ------------------------------------------------------------------------------------- 3
Mission ----------------------------------------------------------------------------------- 3
Company Ownership ------------------------------------------------------------------- 3
Service/Product ------------------------------------------------------------------------- 3
Product Description -------------------------------------------------------------------- 4
Swot Analysis --------------------------------------------------------------------------- 5
Market Strategy ------------------------------------------------------------------------- 6
Competitors Analysis ------------------------------------------------------------------ 7
Organizational Chart ------------------------------------------------------------------- 7
Compensation Scheme ----------------------------------------------------------------- 8
Financial Plan --------------------------------------------------------------------------- 8
● START UP EXPENSES ----------------------------------------------------- 8
● START UP ASSET CAPITAL --------------------------------------------- 9
● Start Inventory Of (Amount) -------------------------------------------------9
Curriculum Vitae ---------------------------------------------------------------------- 10-12
Reference ------------------------------------------------------------------------------- 13
EXECUTIVE SUMMARY

3AN's Jam are preserved fruits and sugar normally sealed for a long

term storage. Jam making involves the disruption of the fruit tissue followed by

heating with added water and sugar to activate its pectin before putting it into

containers. During processes over exposure to high levels of heat may cause some

nutrient and savours losses. Hence, the main purpose of this study is not just to earn

money or make a profit but also to evaluate the nutritional composition of any kind of

fruit jam such as tomato, coconut and pineapple. In this entire business plan of our

business which is 3AN's Jam "A healthy outside came from the inside '' this business

aims to be successful in the process as long as to serve our customer. Our business

would be sold online such as Facebook page, Youtube and our physical store. 3AN's

Jam store is located at Barangay San Jose PPC.

INTRODUCTION
3AN's Jam "A healthy outside is start from the inside" is the name of our

Business. Our company name is from the 1 st and 2nd letter of the owner's name. In

3AN's jam manufacturing, the fruit and sugar are mixed in similar proportions. The

mixed products are cooked and the mix are concentrated to acquire the necessary final

total soluble solid content. 3AN's jam is located at

Barangay San Jose PPC. One of the famous jam in Town, our product consists of very

healthy Jam because it is made up of fruits and at very affordable prices.

Our target market is those people that are health conscious and who love jam,

families, students, workers and also those people like sweet but nutritious food. When

it comes Financial our capital is a total Of 38,932.00. Since it is a partnership it means

that three of us will have a share of 12,978 each.

OBJECTIVE

• Maintaining a healthy Cash flow

• To Increase profit margin.

• To provide better customer service.

• To offer products and service packages that are priced appropriately for each

segment of our market.

VISION

To be a popular producer of jams in the Philippines and to open everyone’s eye that

our product which is from a local product of the Philippines is the best compared to

other manufactured Jam from any country.

MISSION

To bring good for all health conscious people because “A healthy outside starts from

the inside.”

COMPANY OWNERSHIP

The 3AN's Jam store will be run by three partnerships. Ms. Antonette Cadenas, Ms.

Anna Mae Labaria, Ms. Angelica Rapio. When it comes financial our capital is, since

it is a partnership, it means that the three of us will have a share worth of 12, 978.00.

PRODUCT

We are here to make a delicious jam for you “A healthy outside starts from the inside”

3AN's Jam obviously provides a Jam which is a delicious and nutritious Jam for the

customer. It uses a tagline to catch the attention of the customer. Because the

proponent lives in an area where there are lots of fresh fruits it is an advantage to the

3AN's Jam because raw materials are cheaper and easily available within the place.

We do offer through online selling for more popularity, client and profit.

The Store Hours

Monday -- Friday ___________ 8:00am-8:00pm

Saturday -- Sunday ___________ 8:00am-6:00pm

LOGO

PRODUCT DESCRIPTION
Our 3AN's Jam store consists of different flavors of Jam fruits. Product will be sold as
a premium quality Jam while attempting to make it affordable.

250 ml of Pineapple Jam will sell for ₱100.00 each.

250 ml of Coconut Jam will be sold for ₱100.00 each.
250 ml of Tomato Jam will sell for ₱100.00 each
SWOT ANALYSIS
Strength Weaknesses
● Minimal capital ● Limited brand awareness
● Premium Quality ● Lack of production
equipment until cash flow
● Exotic Flavours
improves.
● Very healthy
● Competitor
● Availability of raw materials
● Price and Volume
● Easy market penetration

● Low price

Opportunities Threat
● Niche Segment ● Difficulty in establishing
brand
● Increasing Health Awareness
● awareness and consumer
● Easy to promote our product
interest

● Customer resistance to new

● Product

● Cash flow

● Failing sale or profit loss

MARKET STRATEGY
PRODUCT/SERVICES
3AN’s Jam contains the best tasting fruits which brings health to the user. It is good

for those people who are health conscious. A product launch of Fruit jam which

continues to dominate the stuffing and sweet instant dessert despite growing

competition and consumer interest in healthful alternatives, would combine

preservative free that causes many diseases in the body of people. There are many

trend stuffing products in the country made by the growing companies and high

technology machines and with imported ingredient use. But this product is very

simple to make and very affordable.

It is enriched in vitamins because 3AN's Jam will just use fresh fruits and preservative

free. This would address the consumer concerns to use 3AN’s Jam compared to other

filling products. Product is always available because it is easy to prepare upon request

due to raw materials availability. You can easily get lots of nutrients from this

because it is an organic product.

PRICE
Pricing is based on the availability and cost of all raw materials needed which always
follow the SRP.
PLACE
Lomboy Street, Barangay San Jose Puerto Princesa City

PROMOTION
We can easily promote our products by the use of social media by creating its own

page. We also do the free tasting for the first launch of our product which is the 3ANS

Jam.

COMPETITOR ANALYSIS
NAME STRENGTH WEAKNESS
NO ACCREDITED • Higher price
NAME (Peanut butter)
• Long term in business •Serves in one flavor

• Has a loyal costumer • Limited stocks due to

• Product demand
NO ACCREDITED • Long term in business • Higher price
NAME
• Has a loyal costumer • Serves in one flavor
(Coconut jam)
• Limited stocks due to

• Product demand

ORGANIZATION CHART
EMPLOYEE 1 EMPLOYEE 2

ORGANIZATION AND PERSONNEL STUDY

1. COMPENSATION SCHEME
WORK MONTHLY MONTHLY MONTHLY
INTITLED GROSS PAY CONTRIBUTION NET PAY
SSS Philhealth Pag-Ibig

Production 8,320.00 746.00 125.00 200.00 9,391.00

Worker

Payment of Wages
Every 15th and 30th will be given the payment for wages of the employees. If the day
of payment of wages falls on their rest day, the payments will be given before their
rest day.

FINANCIAL PLAN

STAR-UP EXPENSES_______________________________________26,782.00
Legal Expenses_____________________________________________5,000.00
Salary Expenses____________________________________________18,782.00
Prepaid Rent_______________________________________________ 3,000.00

START-UP ASSETS CAPITAL________________________________9,250.00

1. Equipment________________________________________7,000.00
Utensils___________________________________________7,000.00
2. Supplies___________________________________________2,250.00
 Fruits_____________________________________________1,650.00
Other Supplies______________________________________1,200.00

START-UP INVENTORY (Amount) ____________________________2,900.00

5 kls. Ube___________________________________________________350.00
5 kls. Tomato________________________________________________300.00
10 kls. Pineapple_____________________________________________500.00
25 pcs. Coconut______________________________________________500.00
Milk______________________________________________________500.00
15 kls. Sugar________________________________________________700.00
1 klo. Salt___________________________________________________50.00
CURRICULUM VITAE

ANTONETTE U. CADENAS
Bgy. Tagumpay Roxas Palawan
Mobile Number: 09104006280
Email: [email protected]

PERSONAL INFORMATION
Date of Birth: September 16, 2000
Place of Birth: Bgy. Tagumpay Roxas Palawan
Age: 20
Height: 4’11
Weight: 46
Gender: Female
Civil Status: Single
Nationality: Filipino
Religion: Roman Catholic
Language/ spoken written: Karay-a and Tagalog

EDUCATIONAL ATTAINMENT

TERTIARY: BACHELOR OF ELEMENTARY EDUCATION

Fullbright Collage
Km.5 National Highway, Bgy. San Jose, PPC.
2019
SECONDARY: TAGUMPAY NATIONAL HIGH SCHOOL
Roxas Palawan
 2012-2019
PRIMARY: CANDELARIA ELEMENTARY SCHOOL
Sitio Candelaria Tagumpay Roxas Palawan
2007-2012

CURRICULUM VITAE

ANNA MAE B. LABARIA

Brgy.San Jose Puerto princesa City
Mobile Number: 09468182896
Email: [email protected]

PERSONAL INFORMATION
Date of Birth: August 5, 2000
Place of Birth: Bgy. Alfonzo XIII, Quezon Palawan
Age: 20
Height: 5”2
Weight: 56
Gender: Female
Civil Status: Single
Nationality: Filipino
Religion: Roman Catholic
Language/ spoken written: Bisaya and Tagalog

EDUCATIONAL ATTAINMENT
TERTIARY: BACHELOR OF ELEMENTARY EDUCATION
Fullbright Collage
Km.5 National Highway, Bgy. San Jose, PPC.
2019
SECONDARY: SAN JOSE NATIONAL HIGH SCHOOL
Puerto Princesa city Palawan
2012-2019
PRIMARY: SOWANGAN ELEMENTARY SCHOOL
Bgy. Sowangan Quezon Palawan
2007-2012

CURRICULUM VITAE

ANGELICA I. RAPIO
Bgy. San Jose Puerto Princesa City
Mobile Number: 09197048483
Email: [email protected]

PERSONAL INFORMATION
Date of Birth: November 07, 2000
Place of Birth: Bgy. San Jose Puerto Princesa City
Age: 20
Height: 5”2
Weight: 50
Gender: Female
Civil Status: Single
Nationality: Filipino
Religion: Roman Catholic
Language/ spoken written: Tagalog

EDUCATIONAL ATTAINMENT

TERTIARY: BACHELOR OF ELEMENTARY EDUCATION

Fullbright Collage
Km.5 National Highway, Bgy. San Jose, PPC.
2019
SECONDARY: SAN JOSE NATIONAL HIGH SCHOOL
Puerto Princesa City Palawan
 2012-2019
PRIMARY: F. UBAY ELEMENTARY SCHOOL
Bgy. San Jose Puerto Princesa City Palawan
2007-2012

References;
https://panlasang pinoy.com
https://youtube.com/watch?v=0vmRSQn6ps4&feature=share
https://youtube.com/watch?v=DbJ1GGhNer8&feature=share
https://www.biggerbolderbaking.com