STARTUP COMPANIES

INTRODUCTION:-

A startup is a young company founded by one or more entrepreneurs to develop a unique product
or service and bring it to market. By its nature, the typical startup tends to be a shoestring
operation, with initial funding from the founders or their friends and families.
One of the startup's first tasks is raising a substantial amount of money to further develop the
product. To do that, they have to make a strong argument, if not a prototype, that supports their
claim that their idea is truly new or a great improvement to something on the market.
Though a vast majority of startups fail, some of history's most successful entrepreneurs created
startups like Microsoft (founded by Bill Gates), Ford Motors (founded by Henry Ford), and
McDonald's (founded by Ray Kroc).

FOUNDER OF STARTUP COMPANIES:-

Founders or co-founders are people involved in the initial launch of startup companies. Anyone can
be a co-founder, and an existing company can also be a co-founder, but the most common co-
founders are founder-CEOs, engineers, hackers, web developers, web designers and others
involved in the ground level of a new, often venture. The founder that is responsible for the overall
strategy of the startup plays the role of founder-CEOs, much like CEOs in established firms. Startup
studios provide an opportunity for founders and team members to grow along with the business
they help to build. In order to create forward momentum, founders must ensure that they provide
opportunities for their team members to grow and evolve within the company.

Some of the founder of successful startup companies of India are:-

 Dunzo - Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha

 Udaan - Amod Malviya, Sujeet Kumar, Vaibhav Gupta
 Byju’s - Byju Raveendran
 Doodh Wala - Ebrahim Akbari & Aakash Agarwal
 Yumist - Alok Jain
 OYO Rooms - Ritesh Aggarwal
 Zomato - Deepinder Goyal
 PayTm - Vijay Shekhar Sharma
 Flipkart - Sachin Bansal

STARTUP COMPANIES:-

DUNZO:-
 Startup Name Dunzo

Headquarter Bengaluru, India

Sector Online Consumer Services

Founders/Owners Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha

Founded July 2014

Parent Organization Dunzo Digital Private Limited

Revenue From Operations Rs 27.5 crore (FY20)

Total Funding ~ $950 Million

Annualized GMV $100 Million

Competitors Swiggy Go, Jhutpat, Meratask , Jugnoo

Area Served India

Website dunzo.com

Kabeer Biswas got bored in six months after shifting to Bengaluru. He decided to test a new business idea
based on a self-completing, to-do-list product. This was the core idea behind Dunzo. His small room in a
duplex became the headquarters of Dunzo. He started spreading the word about the concept to his friends.
Kabeer soon started running errands for people on bike and completed deliveries all by himself. People
dropped a message on his WhatsApp number and he ensured their task was done.

To help him in this initiative, he hired a few people from an NGO on a part-time basis. This team completed
70 deliveries in just one day in June 2015. This gave Dunzo a popularity boost and in the next three months,
the startup received its first major investment. Due to the surge in demand, the WhatsApp-based
business and service was transformed into an app in 2016. Other co-founders stepped in and made the
Dunzo app a huge success.

 UDAAN:-
 Company Name Udaan
Legal Name Hiveloop Technology Private Limited
Parent Company Trustroot Internet Private Limited
Sector B2B, Ecommerce
Headquarter Bangalore, Karnataka, India
Headquater Region Asia-Pacific (APAC)
Founded Date 2016
CEO Sujeet Kumar
Founders Amod Malviya, Sujeet Kumar, Vaibhav Gupta
Total Funding $1.2 Billion
Monthly Visitors 889,111 (SemRush)
Official Website Udaan.com

Udaan is a Bangalore-based B2B trade, planned explicitly for little and medium businesses in India. It brings
dealers, wholesalers, retailers, producers, and brands in India onto a solitary platform. With genuine
experiences into dynamic patterns and extraordinary B2B exchange highlights, Udaan brings to them the
force of tech to scale and support their business.

Udaan was founded by the former employees of the big giant e-commerce platform Flipkart, so they all had
a certain idea and experience of the business especially logistics. At that time, Udaan was begun uniquely as
a calculated platform for small buyers and vendors in gadgets, staples, and attire. At that time they basically
designated logistics for roughly 8 to 10 months. They acquired prominence growth in India and built a huge
statistics user base of sellers ahead of time and they ventured into the delivery endeavor. Rapidly Udaan is
peering toward creating a financing stage for traders.

 BYJU’S:-

Startup Name BYJU'S

Headquarter Bangalore

Founder Byju Raveendran

Sector Edtech

Founded 2011

Valuation $12 Billion (November 2020)

 Startup Name BYJU'S

Total Funding $2.48 Billion

Revenue Rs 2,800 Cr revenue (FY20)

Parent Organization Think and Learn Private Ltd

Website byjus.com

Coming from Azhikode, a small village in Kerela, Byju Raveendran was an engineer with a shipping company
based in the UK. While he was working, he started to help his friends prepare for the CAT exam, an entrance
exam for getting into the best business schools of India. To test himself, Byju also gave the exam and
secured 100 percentile! He did not join any of the IIMs but started teaching students for their mathematics
exams.

Initially, he took mathematics workshops for free and then started charging a fee when he was confident
about his prowess. At one point his workshops were so popular that more than 20000 students participated
in one such workshop. In the year 2009, he started to record videos of the workshops he organized.

His former students who graduated from the IIMs encouraged him to start BYJU’s classes. ‘Think and Learn
Pvt Ltd’ was then formed to create content for school students. He launched Byju’s – The Learning App in
2015, and the app was downloaded by more than 5.5 million people in the first year itself.

 DOODH WALA:-

Startup Name Doodhwala

Headquarter Bangalore

Co-founders Ebrahim Akbari & Aakash Agarwal

Sector Ecommerce

Founded 2015

Parent organisation Banger Tech Pvt. Ltd.

Website www.doodhwala.com
One late night in 2014, Aakash and Ebrahim were working on a different business project, working and
munching on cereal with milk. They realized that there was no milk for the second serving of cereals. This
left them wondering how life would have been easier if there had been an app for ordering milk. Soon they
grasped that they unknowingly stumbled upon a great business idea which was too exciting to let them
sleep.

They wanted to immediately check the feasibility of this idea, and so around 4 in the morning, they were
out and about to see how the milk supply market actually worked. This was followed by weeks of research
and surveys and finally, they launched a beta version to test the market. They were amazed at the response
they received. Consumers loved the idea of hassle-free home delivery of milk. They were looking for a new
age 'Doodhwala' (milkman in Hindi), and this laid the foundation of Doodhwala.

Consumers were looking for better ways to find good quality unadulterated farm milk, they are for an
organized hassle-free way to get milk. They, in a nutshell, wanted a punctual, cost-effective, and a non-
traditional option. Led by the increasing level of urbanization across the Indian population as urban
consumers prefer clean, hygienic and ready-to-drink milk and dairy products - quoted Doodhwala co-
founder Ebrahim Akbari

 YUMIST:-

Startup Name Yumist

Headquarter Gurugram
Founders Alok Jain, Abhimanyu Maheshwari
Launch 2014

Yumist was founded by Former CMO of Zomato Alok Jain and restaurateur Abhimanyu
Maheshwari to provide home-style food at affordable prices in Gurugram in 2014.It expanded in
Delhi-NCR and later started operations in Bengaluru. However, it shut down its Bengaluru
operations in May'17.The start-up had raised funds from investor Orios Venture Partners and
Ronnie Screwvala's fund Unilazer Ventures.

Gurugram-based food tech start-up Yumist, which offered home-cooked meals, is shutting down as it failed
to raise the kind of capital required to survive in the competitive market.Competing against Zomato and
Foodpanda, Yumist delivered food prepared in its own kitchens to customers through a cloud kitchen
model.The company, which secured around $3mn in funding, made the announcement in a blog post.

In yet another addition to the food-tech startups' graveyard, Gurgaon based cloud kitchen company Yumist
has decided to down shutters after it failed to raise a subsequent round of funding.

Founded in 2014, by ex-Zomato chief marketing officer Alok Jain, the company had raised close to USD 3
million from investors such as Unilazer Ventures and Orios Venture Partners.

Yumist provided on demand meals in a box from its own kitchen focused in Delhi NCR region.
The company’s founder and CEO Alok Jain announced in a blog post last week that the company had tried
multiple iterations across the supply chain to achieve profitability.

We failed to raise the kind of capital that this business required while staying true to the customer
problem,” he said.

He also said that there’s a bunch of internal and external factors that led Yumist to 'a dead end'.

ANALYSIS OF STARTUP COMPANIES:-

For the beginning of any startup it is necessary to test your idea but the first question that comes in mind
that how can I test my startup idea.

WHAT IS SWOT ANALYSIS:-

Use SWOT Analysis to assess your organization’s current position before you decide on any new strategy. A
SWOT analysis that is used correctly helps a startup use its strengths to prepare for its own future.

SWOT stands for strengths, weaknesses, opportunities, and threats.

It is a way for a business to measure where it is currently and where it is going. Startups should perform a
SWOT analysis early on to determine what to focus on and how to take actionable steps. Find out what’s
working well, and what’s not so good. Ask yourself where you want to go, how you might get there and what
might get in your way.

HOW STARTUPS CAN USE SWOT ANALYSIS?

A SWOT analysis that is used correctly helps a startup use its strengths to prepare for its own
future. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a way for a business to
measure where it is currently and where it is going.
HOW TO USE SWOT ANALYSIS:-

Once you’ve examined all four aspects of SWOT, you’ll likely be faced with a long list of potential actions to
take. You’ll want to build on your strengths, boost your weaker areas, head off any threats, and exploit every
opportunity. As shown in figure

SWOT TABLE:-

Strengths Weaknesses
1. What is our competitive advantage? 1. Where can we improve?
2. What resources do we have? 2. What products are underperforming?
3. What products are performing well? 3. Where are we lacking resources?

Threats Opportunities
1. What new regulations threaten operations? 1. What technology can we use to improve operations?
2. What do our competitors do well? 2. Can we expand our core operations?
3. What consumer trends threaten business? 3. What new market segments can we explore?

For Example:-

In 2015, a Value Line SWOT analysis of The Coca-Cola Company noted strengths such as its
globally famous brand name, vast distribution network, and opportunities in emerging markets.
However, it also noted weaknesses and threats such as foreign currency fluctuations, growing
public interest in "healthy" beverages, and competition from healthy beverage providers. 2

Its SWOT analysis prompted Value Line to pose some tough questions about Coca-Cola's strategy,
but also to note that the company "will probably remain a top-tier beverage provider" that offered
conservative investors "a reliable source of income and a bit of capital gains exposure."

Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th
strongest brand in the world (as it was then). Coca-Cola's shares (traded under ticker symbol KO)
have increased in value by over 60% during the five years after the analysis was completed

Scheme of top Startup Company:-

GOVT SCHEMES Top 5 Government Schemes for Startups and MSMEs in  India
MSMEx Team September 24, 2020 
“Govt. of India and the Ministry of MSME have launched several unique Government schemes
and programs designed to empower startups and MSMEs in India. We have covered the top 5
Government Schemes for Startups and MSMEs, which can help them trigger growth, and more
business.” 
  
When it comes to Micro, Small, and Medium Enterprises (MSMEs) and startups, then the Govt
of India is very clear: They need to be nurtured, protected, and encouraged for India’s
betterment.  
  
Govt of India wants MSME’s contribution to India’s GDP to reach 50% by 2024, from the
current 29%, and provide jobs to 15 crore Indians, up from 11 crores currently. This is why the
Ministry of Micro, Small, and Medium Enterprises has introduced several Government
schemes for startups, and small businesses, which aim to provide them with more resources
and a platform for triggering more growth. 
  
Startups and MSMEs are the foundation based on which Govt’s Atma Nirbhar mission and
Make In India vision will succeed – Generating more employment, increasing exports,
improving the standard of living for millions of Indians, and making India strong globally. 
  
What are Micro, Small and Medium Enterprises? 
  
When it comes to startups, especially tech startups, India ranks among the fastest-growing
ecosystems. Last year, Venture Capitalists infused record-breaking $48 billion into Indian
companies and ideas for expanding their presence. 
  
Hence, right now, India is in a unique position wherein both Govt and private investors want
Indian entrepreneurs and startups, MSMEs to succeed and make their presence felt across the
world. In this endeavor, the Govt of India and the Ministry of Micro, Small, and Medium
Enterprises have launched several unique Government schemes and programs designed to
empower startups and MSMEs in India.  
  
Here are the Top 5 Government Schemes For Startups and MSMEs, which can help
them trigger growth, and more business: 
  
1. Pradhan Mantri Mudra Yojana 
PM Modi launched Pradhan Mantri Mudra Yojana, wherein Micro Units Development and
Refinance Agency Bank or MUDRA Banks provide loans at low rates to micro-finance
institutions and non-banking financial institutions, who in turn provide low-interest loans to
startups and MSMEs. 
  
Hence, Pradhan Mantri Mudra Yojana is one of its kind fund of funds, devised and
conceptualized to empower Indian entrepreneurs. Loans up to Rs 10 lakh can be availed under
the MUDRA scheme. 
  
It was launched in 2015 and within 2 years, more than 1.8 crore jobs were generated due to
the loans and business generated via MUDRA. Till August 14th, 2020, more than 67 lakh loans
amounting to Rs 48,000 crore have been sanctioned under the MUDRA scheme. 
  
There are three categories of businesses, which can avail loans under MUDRA loan for
startups: 
  
Category 1: Shishu, which is for new businesses. Loans up to Rs 50,000 can be availed 
Category 2: Kishor, which is a mid-aged business. Loans up to Rs 5 lakh can be availed 

Category 3: Tarun, which is an existing, experienced business. Loans up to Rs 10 lakh can be

availed. 
Mudra scheme covers MSMEs such as Small Manufacturing Units, Retailers, Wholesalers,
Artisans, and more. More details can be availed here.  
  
2. Credit Guarantee Trust Fund for Micro & Small Enterprises (CGT SME)
 
CGT SME is one of the biggest Startup Loan Schemes launched by the Ministry of MSME in
India. Under this Government scheme, a collateral-free loan of up to Rs 1 crore is provided to
eligible startups and MSMEs.The loan is dispersed via a trust named Credit Guarantee Fund
Trust for Micro and Small Enterprises (CGTMSE), which is powered by the Ministry of MSME
and Small Industries Development Bank of India (SIDBI). More details can be availed here. 
  
3. Financial Support to MSMEs in ZED Certification Scheme 

Focussed on existing and new manufacturing units, ZED or Zero Defect and Zero Effect
mission are to encourage manufacturers to create better products, with high quality and zero
defects. The focus is to enable manufacturers to embrace world-class manufacturing
processes, and use technology to ensure that their products are the best in the class. 
The government scheme will provide both financial support, and technology and tools to
ensure zero defects in their products. Startups and MSMEs can register for the ZED program
here. 
  
4. Credit Linked Capital Subsidy for Technology Upgradation (CLCSS)

Govt is clearly aware that technology is the tool that can propel Indian startups and MSMEs to
compete with global competitors. 
This is the reason for the creation of the Credit Linked Capital Subsidy for Technology
Upgradation (CLCSS) Government scheme, wherein Govt provides financial help to MSMEs to
upgrade their technology and implement state of an art technological platform for their
business. 
Under CLCSS, Govt provides a 15% subsidy for investment up to Rs 1 crore for upgrading
technology for startups and MSMEs in India. More than 7500 products/services are covered
under this Government scheme. More details can be availed here. 
  
5. Design Clinic for Design Expertise to MSMEs 

Design and innovation are critical for any sector, and every startup and MSME should have a
design-centric approach to solve the problems of their niche. In order to encourage and inspire
small businesses to experiment and try out new designs for their products, the MSME Ministry
has created a Design Clinic for inducing design-related expertise for startups and MSMEs. 
  
Under this Government scheme, Govt. will provide up to Rs 60,000 aid for attending design
seminars and up to Rs 3.75 lakh or 75% of the cost of a seminar, wherein the entrepreneur
and/or their team can learn and implement design theories and learn more about them. Via this
program, entrepreneurs can know about the latest trends and practices related to designs,
interact and network with other designers, entrepreneurs, and learn in-depth about design
mentality and theories.  
  
MSMEs, new businesses, startups, and agencies can apply online for this design clinic, and
enter a new portal of innovation. 
Govt of India and the Ministry of MSME has launched a massive portal called StartupIndia,
which provides a wealth of information and resources to new and existing entrepreneurs for
their startups, businesses, and MSMEs. 
  
In this portal, entrepreneurs can know more about Patents, Copyright Laws, Best Recruitment
Practices, Market Research Reports, more info about all Startup Loan Schemes, Entrepreneur
Development Programs, and more. 

Startups are becoming very popular in India. In order to develop Indian economy and attract
talented entrepreneurs, the Government of India, under the leadership of PM Narendra Modi,
has started and promoted Startup India initiative to recognize and promote startups.

Registering under Startup India

Objective of the scheme:-

• To fill gaps in the economy for the growth and developmentof startups and will aim to
boost digital entrepreneurship at the grassroots

• To motivate many young entrepreneurs to turn ideas intoaction thereby increasing the
jobs in India

• To encourage more youngsters to enter the field ofentrepreneurship and innovate and
create some ground breaking products thatwill be used by people around the world

• To drive sustainable economic growth and generate large scale employment

opportunities

Checklist for taking benefits of Startup Scheme:

• Companies eligible for scheme:-

o An entity (Private Limited Company or Registered Partnership Firm or Limited Liability

Partnership) shall be considered a “Startup” –

o Upto 5 years from the date of its incorporation/ registration, and

o If its turnover for any of the financial years has not exceeded INR 25 crore, and

o It is working towards innovation, development, deployment or commercialization of new

products, processes or services driven by technology or intellectual property.

o The entity should not have been formed by splitting up or reconstruction of a business
already in existence. A proprietorship or a public limited company is not eligible as
startup. A one person company, being a private limited company is entitled to be
recognized as a 'startup'.

• The Startup has obtained certification from the Inter-Ministerial Board, setup by DIPP to
validate the innovative nature of the business and

o Be supported by a recommendation (with regard to innovative nature of business), in a

format specified by DIPP, from an Incubator established in a post-graduate college in
India; or

o Be supported by an incubator which is funded (in relation to the project) from

Government of India (GoI) as part of any specified scheme to promote innovation; or

o Be supported by a recommendation (with regard to innovative nature of business), in a

format specified by DIPP, from an Incubator recognized by GoI; or

o Be funded by an Incubation Fund/Angel Fund/ Private Equity Fund/ Accelerator/Angel

Network duly registered with SEBI* that endorses innovative nature of the business; or

o Be funded by GoI as part of any specified scheme to promote innovation; or

o Have a patent granted by the Indian Patent and Trademark Office in areas affiliated
with the nature of business being promoted.

Benefits for Startup India Registration:

• E- registration will be done.

• A self certification system will be launched

• A dedicated web portal and mobile app

• Arrangement of self certificate based compliance

• No inspection during the first 3 years

• 80 percent reduction in the application fee of start up patent

• Easy exit policy

• Inclusion of Credit Guarantee Fund

• Relaxation in Income Tax for first three year

• Special Arrangement for Female applicants

Since you are starting young and intend to enter thus market, i would recommend you start as
a firm. (it requires minimum investment). Eventually, you can upgrade the same to a company,
when business grows and you have clients who give lot of importance to companies than firms.

The challenges you will face during the process are many.

The process of registration is not as smooth as they show in media

The taxation structure (till GST comes) is very complex. VAT changes from state to state. Add
to this, the side taxes like entry tax, etc. You need to understand them before identifying what
you intend to sell.

The licenses required to run a business have to be understood, This holds true, wen you plan
to start industry, restaurant, etc. There are a lot of permissions required to start the venture.
You have to identify them all before you land in trouble.

Arrangement of funds. I know this point has got nothing to do with the registration of a
company but at some stage you will need the funds. Believe me, irrespective of how much our
government boast about campaigns like MUDRA, etc. The funds for young entrepreneurs are
not easy to come by. I don't know the business you plan to enter but if its a small industry or
something which requires a lot of investment. Keep in mind the money you will need to cover
all registration expenses. They don't come cheap.

The biggest challenge is the unspoken secret of market. The bribe process. Although, we did
not face a lot of it since we were in IT services. I have heard of scary stories of industries, etc
earning the wrath of government officers for not paying bribes to "smooth en" the process.

Startup India, the campaign of our government is supposed to help ease the process for
startups with a lot of initiatives.

Objective

To create a single point of contact for the entire Startup ecosystem and enable knowledge
exchange and access to funding.

Details

Young Indians today have the conviction to venture out on their own and a conducive
ecosystem lets them watch their ideas come to life. In today’s environment we have more
Startups and entrepreneurs than ever before and the movement is at the cusp of a revolution.

However, many Startups do not reac h their full potential due to limited guidance and access.
The Government of India has taken various measures to improve the ease of doing business
and is also building an exciting and enabling environment for these Startups, with the launch of
the “Startup India” movement.

The “Startup India Hub” will be a key stakeholder in this vibrant ecosystem and will:

• Work in a hub and spoke model and collaborate with Central & State governments, Indian
and foreign VCs, angel networks, banks, incubators, legal partners, consultants, universities
and R&D institutions

• Assist Startups through their lifecycle with specific focus on important aspects like obtaining
financing, feasibility testing, business structuring advisory, enhancement of marketing skills,
technology commercialization and management evaluation

• Organize mentorship programs in collaboration with government organizations, incubation

centers, educational institutions and private organizations who aspire to foster innovation.

To all young Indians who have the courage to enter an environment of risk, the Startup India
Hub will be their friend, mentor and guide to hold their hand and walk with them through this
journey.

Benefits

There are the major benefits of the Startups India -

1. Tax exemption for start-ups for three years.

2. Rs. 10,000 crore corpus fund to support start-ups.

3. Capital gains tax to be exempted for venture capital investments.

4. 80% reduction in patent registration fee.

5. Govt. to ensure 90-day window for start-ups to close businesses.

6. Self-certification compliance for start-ups across India.

7. No government inspection for three years for newly-formed start-ups.

8. New scheme to provide IPR protection to start-ups and new firms.

9. Innovation programme to start 5 lakh schools to target 10 lakh children.

10. Government is all set to launch an app to create a platform for interaction with start-ups.

Requirement for the Apply on the Startup India Portal

We have to required following things -

a) a Legal Entity

b) a Recommendation Letter From Incubator/VC/Angel Investor or Patent.

c) a Certification for the Innovative idea of the business by the govt recognized incubator. they
have policy for the fee i.e is nearby 5000 INR Min.

d) Turnover have less than 5 cr.

e) For the Tax Exemption required evaluation from the Inter ministerial board separate.
How to Avail The Tax Benefits
Availing tax benefits under the Startup India needs lots of criteria to be fulfilled. All startups
cannot avail the tax benefit. Here is how one may enjoy the tax benefits.

i) The business for which the rebate is applied must be an innovative one. Startup India
supports only those who have a fresh idea in manufacturing or service which is profitable for
the society.

ii) The product of one's business must add value to its customer or industry. Value adding is a
must-have feature to qualify for tax rebate.

iii) One's product must have the quality of solving at least one problem of the society. If your
product comes in a luxurious item, then the tax concession is not applicable to your business.

iv) The private limited company (including One person Company) or Limited Liability
Partnership (LLP) which is applying for tax benefits must be registered on or after 1st April,
2016.

v) You have to fill up the form carefully while registering your business for startup India
scheme. While filing for startup India registration, one must select the option of “registration
with tax benefit” to avail tax benefits.

vi) The business model which you are going to execute must be a working business model or
else the incubators may reject your application stating the business model will not work in real
time.

vii) One has to obtain a recommendation letter in order to avail the tax benefit. The
recommendation letter should be obtained from any of the followings.

• Incubators established in postgraduate college

• Incubator which is funded from Central or state government

• Incubator recognized by the Government of India.

• Letter of funding of not less than 20 percent in equity

• Letter of funding from Central or state government

• Patent filed and published in the journal

The Startup India scheme is very helpful for the young entrepreneurs with a product which is
helpful for the society. A tax holiday for three consecutive years will make them invest that
amount in their business to increase the revenue. Once the business is established than
paying 30% of tax will not be a big deal for any entrepreneur.

With this Action Plan the Government hopes to accelerate spreading of the Startup movement:

• From digital/ technology sector to a wide array of sectors including agriculture,

manufacturing, social sector, healthcare, education, etc.; and

• From existing tier 1 cities to tier 2 and tier 3 citites including semi-urban and rural areas.

The Action Plan is divided across the following areas:

• Simplification and Handholding

• Funding Support and Incentives

• Industry-Academia Partnership and Incubation

Faster Exit for Startups

Given the innovative nature of Startups, a significant percentage fail to succeed. In the event of
a business failure, it is critical to reallocate capital and resources to more productive avenues
and accordingly a swift and simple process has been proposed for Startups to wind-up
operations. This will promote entrepreneurs to experiment with new and innovative ideas,
without having the fear of facing a complex and long-drawn exit process where their capital
remain interminably stuck.

The Insolvency and Bankruptcy Bill 2015 (“IBB”), tabled in the Lok Sabha in December 2015
has provisions for the fast track and / or voluntary closure of businesses. In terms of the IBB,
Startups with simple debt structures or those meeting such criteria as may be specified may be
wound up within a period of 90 days from making of an application for winding up on a fast
track basis.

In such instances, an insolvency professional shall be appointed for the Startup, who shall be
in charge of the company (the promoters and management shall no longer run the company)
for liquidating its assets and paying its creditors within six months of such appointment. On
appointment of the insolvency professional, the liquidator shall be responsible for the swift
closure of the business, sale of assets and repayment of creditors in accordance with the
distribution waterfall set out in the IBB. This process will respect the concept of limited liability.

Credit Guarantee Fund for Startups

In order to overcome traditional Indian stigma associated with failure of Startup enterprises in
general and to encourage experimentation among Startup entrepreneurs through disruptive
business models, credit guarantee comfort would help flow of Venture Debt from the formal
Banking System. Debt funding to Startups is also perceived as high risk area and to encourage
Banks and other Lenders to provide Venture Debts to Startups, Credit guarantee mechanism
through National Credit Guarantee Trust Company (NCGTC)/ SIDBI is being envisaged with a
budgetary Corpus of INR 500 crore per year for the next four years.

Tax Exemption on Capital Gains

Due to their high risk nature, Startups are not able to attract investment in their initial stge. It is
therefore important that suitable incentives are provided to investors for investing in the Startup
ecosystem. With this objective, exemption shall be given to persons who have capital gains
during the year, if they have invested such capital gains in the Fund of Funds recognized by
the Government. This will augment the funds available to various VCs/AIFs for investment in
Startups. In addition, existing capital gain tax exemption for investment in newly formed
manufacturing MSMEs by individuals shall be extended to all Startups. Currently, such an
entity needs to purchase “new assests” with the capital gain received to avail such an
exemption. Investment in ‘computer or computer software’ (as used in core business activity)
shall also be considered as purchase of ‘new assets’ in order to promote technology driven
Startups.

Tax Exemption to Startups for 3 years

During the initial years, budding entrepreneurs struggle to evaluate the feasibility of their
business idea. Significant capital investment is made in embracing ever-changing technology,
fighting rising competition and navigating through the unique challenges arising from their
venture. Also, there are limited alternative sources of finance available to the small and
growing entrepreneurs, leading to constrained cash funds. With a view to stimulate the
development of Startups in India and provide them a competitive platform, it is imperative that
the profits of Startup initiatives are exempted from income-tax for a period of 3 years. This
fiscal exemption shall facilitate growth of business and meet the working capital requirements
during the initial years of operations. The exemption shall be available subject to non-
distribution of dividend by the Startup.

Ajmera Group to invest $10 million in tech startups

Mumbai-based real estate developer Ajmera Group will invest up to $10 million in technology-
based startups, with a focus on fintech and software-as-a-service (SaaS), as part of its
expansion plan. It has already picked up stakes in three startups and plans to invest in another
seven by the end of June 2019, said a top executive.

“We are primarily in real estate, but with opportunities coming up in the startup space and the
vision of the government, I feel it is a great business opportunity. The future definitely looks
good. It gives us an opportunity to enter into a line of business which will grow organically,”
said Dhaval Ajmera, director at Ajmera Group.

According to Ajmera, Ajmera Group will also consider acquisitions of such companies. Two
years ago, it had backed BookMeIn, an online marketplace for services, besides investing in
The Sports Gurukul, which runs sports programmes in schools and colleges, and ModuleX, a
modular kitchen development startup.

Ajmera, founded 50 years ago, has diversified into various sectors over the years, including
power, steel and education. In September, Ajmera entered Bahrain and London with their first
international project, according to a Business Standard report. The company also plans to
develop residential projects in Rajkot, Bengaluru and Mumbai.

In September 2017, the Lodha Group had tied up with Mumbai-based start-up incubator Zone
Start-up India (ZSI) and had launched Palava Accelerator. Lodha had initially invested about
$7.8 million in real estate and smart cities.

Summary

The Start-up India initiative of the Government of India envisages to build a robust Start-up
ecosystem in the country for nurturing innovation and providing opportunities to budding
entrepreneurs. The active support of State/UT Governments is crucial for achieving the overall
objectives of the program. An Action Plan with 19 action points for Start-up India initiative was
unveiled by the Hon’ble Prime Minister on January 16, 2016. This Action Plan laid down a
roadmap for the creation of a conducive ecosystem for Start-ups in India. Subsequently, many
activities have been undertaken to encourage Startups.

In order to achieve the vision of building a strong ecosystem in India, it is imperative that
collaborative and concerted efforts are undertaken by Centre and States/UTs together for
effectively nurturing and supporting Start-ups for their success. With this objective, a set of
recommendations has been drafted on which State/UT Government can act upon and
implement to develop an enabling Start-up ecosystem.

The ‘State/UT Startup Ranking Framework’ is spread across 7 areas of interventions with a
total of 38 action points and overall score of 100 marks. The framework also provides the
guidelines to support implementation of action points along with good practices against each
action point. In order to evaluate States/UTs in a balanced and

transparent manner, the implementation of action points by the State/UT Government and
feedback from Startup ecosystem components have been given due weightage.

Under the framework, out of 38 action points, 21 action points require submission of supporting
document(s), 1 action point requires only stakeholder feedback and 16 action points require
both the components (supporting document(s) and stakeholder feedback) for assessment of
the State/UT Startup initiatives. 
 
 

Policies of top Startup Company:-

What is the startup policy?
Startup India is an initiative of the Government of India. The campaign was first announced by
Indian Prime Minister, Narendra Modi during his speech in 15 August 2015. The action plan of
this initiative is focussing on three areas: Simplification and Handholding. Funding Support and
Incentives.
What are the government policies for startups in India?
Top 5 Government Schemes for Startups and MSMEs in India
Pradhan Mantri Mudra Yojana. ...
Credit Guarantee Trust Fund for Micro & Small Enterprises (CGT SME) ...
Financial Support to MSMEs in ZED Certification Scheme. ...
Credit Linked Capital Subsidy for Technology Upgradation (CLCSS) ...
Design Clinic for Design Expertise to MSMEs
How many states have startup policies in India?
21 states
There are a total of 21 states and Union Territories with startup policies now in place. We take
a quick look at the states that launched schemes this year. The Centre launched the Startup
India Policy in January 2016 with the aim of building a strong ecosystem to promote startups
and entrepreneurs across the country.
While only four states had startup policies before the Startup India policy was announced,
more than 18 states have launched policies and schemes thereafter. There are a total of 21
states and Union Territories with startup policies now in place. We take a quick look at the
states that launched schemes this year.
The Centre launched the Startup India Policy in January 2016 with the aim of building a strong
ecosystem to promote startups and entrepreneurs across the country. While the startup
narrative was largely dictated by cities such as Bengaluru, Delhi-NCR, Mumbai, Chennai,
Hyderabad and Pune, startups are now emerging in smaller cities too, including unlikely such
as Shillong, Imphal, Srinagar and Panjim.
.
India’s State-Level Policies For Startups
On a smaller scale, yet many of the states took a slew of steps that helped shape the startup
ecosystem in the state. Besides Tamil Nadu, Meghalaya approved the Meghalaya Startup
Policy 2018 which aims to help budding entrepreneurs and create employment opportunities.
As part of the policy, the state government will develop a startup portal and app which will
aggregate all information related to the policy, its benefits and the procedure to avail them. The
government has also proposed to develop quality infrastructure across the state with all
necessary facilities made available for entrepreneurs. Approved institutions will be eligible for a
one-time grant of 75% of capital cost (cost of building, equipment, connectivity etc.) up to a
maximum of INR 5 Cr to set up an incubator.
The Nagaland government too had issued a notification pertaining to Nagaland Startup Policy
2019. The policy aims to create a conducive atmosphere and opportunity for local
entrepreneurs.
Issued by the Department of Industries and Commerce, the Nagaland Startup Policy 2019, like
most of the other state startup policies shall be effective for a period of five years since the
date of notification.
While Karnataka has released a new state IT policy, Madhya Pradesh has launched a new
scheme for small businesses that focuses on attracting investment and encouraging job
creation among MSMEs in the state. According to reports, under the scheme Madhya Pradesh
MSME Protsahan Yojana, 2019, the government would provide 40% grant for setting up
businesses in the state along with a provision of acquiring cheap land by providing 70% of
employment to locals and representation of STs, SCs, and OBCs.
Maharashtra set up Mumbai FIntech Hub to bridge the gap between investors and fintech
startups in the country with respect to funding. For the same, it has already brought on board
over 50 marquee investors including venture capital firms, family offices, and international
investors including Blume Ventures, Indian Angels Network, SAIF partners, Kae Capital and
others to help startups make direct connections with the investor community.
Kerala, Karnataka, Maharashtra and few other states continued to make a number of
international collaborations to promote startups, investments and innovation in the state.
The Ban On E-Cigarettes And Vapes
The Prohibition of Electronic Cigarettes (Production, Manufacture, Import, Export, Transport,
Sale, Distribution, Storage, and Advertisement) Act, 2019 prohibits the production, trade,
storage, and advertisement of electronic cigarettes.
According to the law, any person who contravenes this provision will be punishable with
imprisonment of up to one year, or a fine of up to INR 100K, or both. If repeated the offence,
the person will be punishable with an imprisonment of up to three years, along with a fine of up
to INR 500K.
According to the law, the owners of existing stocks of e-cigarettes will have to declare and
deposit these stocks at the nearest office of an authorised officer. Such an authorised officer
may be a police officer (at least at the level of a sub-inspector), or any other officer as notified
by the central or state government.
National Policy on software
The Policy is expected to lead to the formulation of several schemes, initiatives, projects and
measures for the development of Software products sector in the country.
One of the key missions of the policy is to nurture 10,000 technology startups in software
product industry, including 1,000 such technology startups in Tier-II and Tier-III towns & cities
and generating direct and in-direct employment for 3.5 million people by 2025
Initially, an outlay of Rs 1500 Crore is involved to implement the programmes/ schemes
envisaged under this policy over the period of 7 years. Rs 1500 Crore is divided into Software
Product Development Fund (SPDF) and Research & Innovation fund.

Other missions of the policy include:

To promote the creation of a sustainable Indian software product industry, driven by intellectual
property (IP), leading to a ten-fold increase in India share of the Global Software product
market by 2025.
To create a talent pool for software product industry through (i) up-skilling of 1,000,000 IT
professionals, (ii) motivating 100,000 school and college students and (iii) generating 10,000
specialized professionals that can provide leadership.
To build a cluster-based innovation driven ecosystem by developing 20 sectoral and
strategically located software product development clusters having integrated ICT
infrastructure, marketing, incubation, R&D/testbeds and mentoring support.
In order to evolve and monitor scheme & programmes for the implementation of this policy,
National Software Products Mission will be set up with participation from Government,
Academia and Industry.
There is an increasing need for the software industry to move up the value chain through
technology oriented products and services. The policy aims to develop India as the global
software product hub, driven by innovation, improved commercialisation, sustainable
Intellectual Property (IP), promoting technology startups and specialized skill sets.
The Policy aims to align with other Government initiatives such as Start-up India, Make in India
and Digital India, Skill India etc so as to create Indian Software products Industry of USD 70-80
billion with direct & indirect employment of 3.5 million by 2025.

The Department of Industrial Policy and Promotion (DIPP) reveals the total number of
startups registered with the Startup India Hub stands at 2,46,665 across India. While
12,867 have been recognised by the government, 129 have received funding from the
government’s fund.
This year, a few more states have come out with policies specifically designed to harness the
potential of startups. These states have laid out the groundwork in terms of policy framework
and the incentives being offered.

Uttarakhand
Uttarakhand, known for its tourism, formally launched its startup policy in February 2018. As
part of its new policy, it has angel investors, incubators, etc. in place and a council to monitor
the progress of these startups.
Some of the key highlights of the State government’s policy include a monthly allowance of Rs
10,000 for each startup, marketing assistance of up to Rs 5 lakh and exemption from stamp
duty, which is beneficial while acquiring premises for an office.
What really stands out in Uttarakhand’s startup policy is the sops it offers to startups that are
keen on filing patents, whether in India or abroad.
The state’s key focus areas for startups are travel, tourism, food processing, agriculture,
education, healthcare, biotech and pharma.

Maharashtra
India’s industrial powerhouse and the state that contributes nearly 15 percent of India’s GDP,
Maharashtra also came out all guns blazing in terms of its ambition for the startups.
The state unveiled its startup policy in May this year and has set targets for the next five years,
with plans to develop 15 incubators.
The policy plans to attract Rs 5,000 crore of investment, facilitate the incorporation of 10,000
startups and create employment opportunities - both direct and indirect - for five lakh people.
The state is offering a slew of incentives for the startups that include lightening the regulatory
framework for these businesses (in terms of self-certification), easier norms of procurement,
patent filing assistance, etc. The Maharashtra government does not see its capital Mumbai as
the key startup hub as it is also keen to promote other locations such as Pune, Nashik,
Aurangabad and Nagpur, with each city having its own area of expertise.

Meghalaya
One of the seven sisters in the Northeastern region in the country, Meghalaya has also jumped
on the bandwagon with the launch of its startup policy in August this year.
The policy states, “It is high time the state place its weight behind this culture of
entrepreneurship to synergise the energy and innovative potential of the youth of Meghalaya.
This startup policy shall act as a catalyst in the economic growth of Meghalaya creating models
for scalability and replicability across the state resulting in large scale employment
opportunities.”
The state plans to create an enabling environment and supporting ecosystem that facilitates at
least 500 startups in the next five years.
Towards this end, the Meghalaya government will be providing both fiscal and non-fiscal
incentives. Among the fiscal incentives planned are GST reimbursement, stamp duty
reimbursement, digital upgradation subsidy, lease rental reimbursement, power subsidy, etc.
Among the key non-fiscal incentives, it plans to provide market access in terms of government
procurement where 20 percent should be procured from these firms.

Manipur
Although Manipur formulated its startup policy way back in 2016, the real boost came for this
segment this year. It officially launched the startup conclave in August this year with a financial
allocation of Rs 150 crore for the next five years.
The policy states, “It is high time the state places its weight behind this culture of
entrepreneurship to synergise the energy and innovation potential of the youth of today’s
Manipur.”
The policy has identified four stages for the startups - idea stage, product development,
commercial development and expansion.
At each of these stages, the Manipur government will provide various kinds of fiscal and non-
fiscal incentives. It also plans to create a network of entrepreneurship development centres
and also assist in creating business incubation centres, to give a boost to the startups.
At the state’s startup conclave this year, of the total 334 firms that participated, 29 were
selected at the revenue stage, 200 were selected under the idea stage and 105 were
shortlisted for the entrepreneur support scheme.

Jammu and Kashmir

The state of Jammu and Kashmir, which has witnessed considerable amount of internal strife
for decades, has now come out with a startup policy. The J&K Startup Policy 2018 was
approved by the State Administrative Council in the month of September.
The state, which is rich in natural resources and has a strong handicraft industry, is looking to
promote entrepreneurship. The incentives provided under the policy include a monthly
allowance of Rs 12,000 for a period of one year during the incubation period.
Also, recognised startups will receive a one-time assistance of Rs 12 lakh for product research
and development. The state government has also made amendments to its Seed Capital Fund
Scheme and Youth Startup Loan Scheme to enhance the limits on the disbursal of the amount.

Goa
The top tourist destination of the country, Goa now aims to be among the top 25 startup
destinations in Asia. Though the state formulated its policy in 2017, the real rollout began only
this year, with the launch of the startup policy in April.
The Goa government will be providing various incentives such as IT infrastructure
reimbursements of Rs 1 lakh per quarter to startups, which is the maximum permissible limit.
The state also plans to encourage 100 early-stage ventures to succeed in the next five years. It
has created an internet-based single window portal exclusively for startups as well as a startup
promotion cell.
The Goa government is also providing several capital incentives in terms of R&D expenses
and salary expenses when they hire local talent, etc. The startup policy has also promised to
expand base of digital talent in the state.

The Helpful Startup Policies From Indian Government

In the recent years, the Narendra Modi led Government of India has been focusing more and
more on a wide universe of emerging startups, and for this, the government has been bringing
in new programmes and opportunities for bringing out the best in these companies and help
them in innovation and nurturing. Several initiatives have been undertaken by the government
of our country to support the new entrepreneurship and to foster a culture of innovation among
the youngsters which are considered by our Prime Minister as the future of India. With a huge
and exceptional statistic advantage, India, in any case, can possibly improve, raise business
people and make occupations for the advantage of the country and the world.

Recognising the importance of innovative startups and women entrepreneurship in enabling

the country’s growth and prosperity, Government of India has ensured that all policy initiatives
are geared towards enabling equal opportunity for women and also help the startups to raise
funds easily for growth and expansion. Some of the few efforts of the government at promoting
entrepreneurship and startups can be listed as follows.

1) STARTUP INDIA –
With the help of Startup India initiative, the government of India promotes and assists
entrepreneurship by mentoring, nurturing and facilitating startups throughout their life cycle.
Launched in 2016, the scheme has successfully provided a great start to a number of potential
startups in the country. The initiative has provisions for various methods to learn and know
more about startup growth including research parks, incubators and startup centers among
others. Apart from this, the scheme has also created a ‘Fund of Funds’ which helps startups in
gaining access to funding. The primary motive of this is to build an environment in which
startups can innovate and evolve without any obstacles. The mechanisms used under the
initiative comprise of online recognition of startups, Startup India Learning Programme,
Facilitated Patent filing, Easy Compliance Norms, Relaxed Procurement Norms, incubator
support, innovation-focused programmes for students, funding support, tax benefits and
addressing of regulatory issues.

2) ATAL INNOVATION MISSION (AIM) –

AIM is a scheme of Government of India which has an objective of promoting the culture of
innovation and entrepreneurship, and it serves as a platform for the promotion of world-class
Innovation Hubs, Grand Challenges, start-up businesses and other self-employment activities,
particularly in technology driven areas. To inculcate innovation and creativity in the children at
the school level, the government has also launched Atal Tinkering Labs (ATL) across India.
Here at these workplaces, the students can take part in various activities and work with tools
and equipment to acquire hands-on knowledge of the concepts of STEM (Science,
Technology, Engineering and Math). Another programme set up by AIM is Atal Incubation
Centres (AICs) with an aim to build innovative start-up businesses as scalable and sustainable
enterprises. They provide various facilities with the right amount of physical infrastructure on
the basis of capital equipment and operating facilities.

3) MAKE IN INDIA –
Launched in September 2014, the initiative has been created with an aim to transform India
into a global design and manufacturing center. The Make in India initiative has made sure to
replace the outdated and obsolete frameworks with latest and user-friendly methods. This has
prompted recharged trust in India’s abilities among potential accomplices abroad, a business
group inside the nation and residents on the loose. The arrangement behind Make in India was
one of the biggest embraced in late history. And in turn, this has helped in procuring
investments, fostering innovation, developing skills, protecting intellectual property and building
the best manufacturing infrastructure.

4) DIGITAL INDIA –
To modernize the economy of our country and to make all the government services to be
accessible electronically, the government launched the Digital India initiative. The primary
purpose of this is to build India as a digitally-empowered society and knowledge economy with
universal access to goods and services. In most of the parts of our country, the technological
penetration is so low that the people are not aware of the latest initiatives and opportunities.
And, through this scheme, it wants to improve people’s participation in the digital and financial
space, make India’s cyberspace safer and securer and increase the ease of doing business. It
helps the digital resources and services to reach every part of the country.

5) SUPPORT TO TRAINING AND EMPLOYMENT PROGRAMME FOR WOMEN

(STEP) –
As the name clearly suggests, this scheme is basically women-oriented. STEP was introduced
by the Government of India’s Ministry of Women and Child Development. The primary purpose
of the scheme is to educate and train women who don’t have access to formal skill education,
particularly targeting the rural sector. The initiative was started 30 years ago and recently the
Guidelines of the scheme have been redrafted according to the present day scenario. The
programme provides knowledge and training in various segments including agriculture,
horticulture, food processing, handlooms, traditional crafts like embroidery, travel and tourism,
hospitality, computer and IT services.

6) BIOTECHNOLOGY INDUSTRY RESEARCH ASSISTANCE COUNCIL (BIRAC) –

BIRAC was set up by the Department of Biotechnology with an aim to strengthen and evolve
emerging biotechnology undertakings. It carries out programmes to encourage strategic
research and innovation in the biotech enterprises, and reduce the current gaps between
industry and academics. The initiative has facilitated several rapid developments in medical
technology and helped various biotech startups to expand and build a good base for
themselves. BIRAC has partnered with a few national and worldwide firms for building limits of
the Indian biotech industry, especially for new companies and SME’s, and has taken forward a
few fast improvements in therapeutic innovation.

7) TRADE-RELATED ENTREPRENEURSHIP ASSISTANCE AND DEVELOPMENT

(TREAD) –
The government had launched the TREAD programme to acknowledge the problems related to
the access of credits that the unprivileged women face in India. The programme provides credit
to the interested women with the help of non-governmental organizations (NGOs). The women
can receive the support of registered NGOs in both accessing loan facilities, and receive
counselling and training opportunities to initiate the proposed undertakings.

8) PRADHAN MANTRI KAUSHAL VIKAS YOJANA (PMKVY) –

The Ministry of Skill Development & Entrepreneurship (MSDE) has started the programme
PMKVY which aims to train the youngsters in order to inculcate industrial skills in them to
enhance opportunities for livelihood creation and employability. Training and Assessment fees
are completely financed by the Government under this scheme.
Hence, here we have some of the important initiatives taken by the Government of India for the
proper growth and expansion of the Indian Startups. In the last few years, the Government has
introduced over 50+ startup programmes, each of which is directed towards boosting the
Indian startup ecosystem. Around4,400 technology startups exist in India and the number is
expected to reach over 12,000 by 2020. India is at third position after US and Britain in terms
of the number of startups, that have been grown extensively since the Government has started
taking considerable steps for them. It remains to be seen what benefits startup schemes and
startup-centric initiatives will provide in order to realize the vision of ‘Startup India Stand Up
India’.

6 Formal Policies Every Startup Company

As a startup, the day-to-day creation and execution of your dream consumes the vast majority
of your time. There often isn't much thought given to formalizing structure and policies because
your business is still in its early stages. However, as soon as you make a hire or start
marketing your company to your target audience, you need to formalize policies designed to
protect you, your team and your customers. Here are some of the policies to put into writing
sooner than later:

Social Media Policy

One of the first places where you are going to spread the word about your business is through
social media platforms, including LinkedIn, Twitter, Facebook and Instagram. Creating a social
media policy helps mitigate the risk that someone will tarnish your startup by what they say or
how they say it on your business pages.
Your social media policy should provide guidance on not discussing sensitive topics like
politics or religion, as well as outline what types of photos and videos to post. Besides just
sharing what shouldn't be done or said, your social media policy can provide examples of how
to promote your company's brand and values through social media.

Privacy Policy
With so much sharing of information today, including sensitive data from customers and
employees, it's more important than ever to immediately develop a privacy policy that explains
how you manage, store and protect this information. Your website should have a privacy policy
that defines how you use any data you collect. This can be reiterated in other places and
channels like FAQs, email campaigns and social media profiles.
Beyond your website, think about any tools that collect information on your behalf. This
includes chatbots, online forms and web analytics tools. Disclose how you use these data
collection tools and platforms as part of your business and share this with your customers on
your website and at any point in time when you accept data from them.

Equality Policy
An equality policy should include today's laws regarding anti-discrimination and affirmative
action, as well as address how to consider the race, gender, sexual orientation or religious and
cultural beliefs of another person in terms of hiring, training, overall treatment and promotion
practices. It's good to share this policy regularly through your internal and external
communication to illustrate how you are making this mindset part of your company culture.

Employee Policy
Your employee policy provides direction on what types of behaviors are rewarded and what
constitutes disciplinary action. This policy outlines the expectations about behavior, substance
abuse, dress code, honesty and ethics, treatment of fellow employees and what is considered
grounds for termination.
With so much ground to cover, this policy can also incorporate policies related to sexual
harassment, device and social media usage during work hours, and expectations about
productivity, deadlines and telecommuting/flextime. A good way to share these details is
through an employee handbook. Employees, outsourced workers and remote teams can refer
to it whenever they have a question.

Leave of Absence Policy

In recent years, leave policy has been expanded to provide a more generous allotment of time
for life events. Although you may not be doling out benefits immediately in your startup, you will
need to eventually create a leave policy. Think about how you want to account for events like
time to grieve and the amount of pregnancy and parental leave that you will provide. Defining
this upfront will also provide a way to attract or retain talent because you can highlight this on
job postings.

Payment and Refund Policy

Whether you are a new or established business, you want to get paid for your products or
services. Therefore, it's important to have a payment policy in place, including adding this to
your invoices. It should state what types of payments you accept and what happens with late
payments or if a refund is required. That way, your customers know payment terms, penalties
and how to execute on exchanges, returns and refunds.
As an entrepreneur and business person, my suggestions are based on my own experience.
Remember, with all policies that involve laws and regulations, it is important to seek
professional legal advice to shape the development of these policies.
The information provided here is not legal advice and does not purport to be a substitute for
advice of counsel on any specific matter. For legal advice, you should consult with an attorney
concerning your specific situation

TOP 3 STARTUP COMPANY

How BYJU's Became the Most Valued
Startup of India?

Imagine you are sitting in a packed class, and the

teacher is explaining an important concept. It
appears that everyone else is understanding the
teacher's words and nodding their head in unison,
you are feeling a bit off beat as thel explanation is
simply going over your head. Does this scenario
resonate with you? Whether you accept it or not,
such situations have happened at least once in a
student's life. Every person has his or her pace of
learning, and it is not possible for the teacher to
take care of each one in the class.
Thankfully, the Edtech sector is growing fast
enough to fill this gap. And talking about Edtech in
India, one name that can't be missed is BYJU’s.
Read on to find out how an engineer's passion for
teaching led him to start the world’s most valued
ed-tech company.

BYJU's was founded in the year 2011 by Byju

Raveendran. He is India's youngest billionaire with
a net worth of $3.05 billion as per Forbes list of
India's 100 Richest People (2020). BYJU's The
Learning App was launched in 2015.

Lets go through the Exciting Journey of BYJU’s and

also discover more about BYJU’s Success Story,
Latest News, History, Founders, Funding, Revenue,
Competitors, Acquisitions and mor
BYJU's - Company Highlights
Startup Name BYJU'S
Headquarter Bangalore
Founder Byju Raveendran
Sector Edtech
Founded 2011
$12 Billion (November
Valuation
2020)
Total Funding $2.48 Billion
Revenue Rs 2,800 Cr revenue (FY20)
Parent Organization Think and Learn Private Ltd
Website byjus.com

BYJU's - Latest News

June, 2021 - BYJU'S turns the most valued startup
of India, surpassing Paytm. The Bangalore-based
startup raises $350 million in the recent round of
funding led by the UBS Group and Zoom founder,
Eric Yuan, Blackstone, and other companies that
valued the company at $16.5 billion.

April 8, 2021 - BYJU’S launches global one-on-one

learning platform ‘BYJU’S Future School’. The new
platform will be available in 6 countries - USA, UK,
Australia, Brazil, Indonesia and Mexico.

April 7, 2021 - BYJU’s is all set to go public before

April 2023

January 13, 2021 - BYJU’s signed a deal to acquire

brick & mortar test prep leader Aakash Educational
Services Ltd. for $1 billion. Aakash Institute has
200+ brick and mortar centers and tutors students
to get admission to engineering and medical
schools

November 2020 - BYJU's hit $12 Billion valuation in

its recent round of funding of $200 million led by
BlackRock and T Rowe Price

September 2020 - BYJU's acquired LabInApp, a

startup that offers lab-like simulations for science
students on a mobile app, for an undisclosed value.
Also BYJU's raised $500 Million as a fresh funding
round from Silver Lake.

August 2020 - BYJU’s acquired Edtech startup

WhiteHat Jr. for $300 million for an all-cash deal.
This makes the 18-month-old Mumbai-
headquartered WhiteHat Jr. that offers online
coding classes to school-going students in India
and the U.S. the fastest exit story at this size in the
Indian startup ecosystem. WhiteHat Jr. will
continue to operate as a separate entity for now.

June 2020 - BYJU's raised money from the first-

ever female-founded VC firm ‘BOND’. The funding
amount was not disclosed. The $1.25Bn VC fund
was co-founded by Mary Meeker, writer of the
influential ‘Internet Trends’ report and former
Kleiner Perkins member. With this fundraise, BYJU’s
has now become the second most valued startup
from India, edging ahead of Oyo Rooms, the now
troubled budget hotel chain. At present, digital
payments giant Paytm is leading the way with a $16
billion market valuation

About BYJU's and How BYJU's

Works

The Bangalore-based educational technology

platform BYJU’s is an online tutoring and coaching
firm that was started in the year 2011 and runs on a
freemium model. BYJU’s parent company is ‘Think
and Learn Pvt Ltd’. The main aim of BYJU's is to
provide coaching through online video lectures for
students of class 1 to class 12 and also for people
who prepare for competitive exams like IIT – JEE,
NEET, CAT, GRE, and GMAT.

BYJU's - the Learning app was launched in the year

2015 and has been a huge success. It is used by
more than 15 million students all over the world and
has 9,00,000 paid subscribers. The app helps the
students to learn on their own rather than rely on
spoon-feeding. Its approach combines the re-
invention of learning, world-class teachers, proven
pedagogical methods, and personalized learning.

BYJU's Founder
Byju Raveendran is the founder of BYJU's Classes,
the education Technology firm whose
tagline/slogan is “Fall in love with learning”.

Byju Raveendran, BYJU's founder and CEO, was

born in 1980 in Azhikode, Kerela. He has a B.Tech
(mechanical engineering) from Government
Engineering College in Kannur, Kerela. Before
starting BYJU's , Byju Raveendran was working in a
multinational shipping firm as a service engineer.
However, teaching was his passion and inspired
him to start BYJU’s

Besides being an entrepreneur and teacher, Byju

Raveendran is also an expert sports person active in
six different sports. He played football, cricket, table
tennis, and badminton at the university level.
Popularly known as Byju sir among his students,
Byju cleared CAT twice with 100 percentile. He
never joined any IIM, though.

How was BYJU’s Started?

Coming from Azhikode, a small village in Kerela,

Byju Raveendran was an engineer with a shipping
company based in the UK. While he was working, he
started to help his friends prepare for the CAT
exam, an entrance exam for getting into the best
business schools of India. To test himself, Byju also
gave the exam and secured 100 percentile! He did
not join any of the IIMs but started teaching
students for their mathematics exams.

Initially, he took mathematics workshops for free

and then started charging a fee when he was
confident about his prowess. At one point his
workshops were so popular that more than 20000
students participated in one such workshop. In the
year 2009, he started to record videos of the
workshops he organized.

His former students who graduated from the IIMs

encouraged him to start BYJU’s classes. ‘Think and
Learn Pvt Ltd’ was then formed to create content
for school students. He launched Byju’s – The
Learning App in 2015, and the app was downloaded
by more than 5.5 million people in the first year
itself.
BYJU's - Name, Logo, and Tagline

BYJU's tagline is "Fall in love with learning". Byju’s

got its name from its founder's first name.

BYJU's - Business Model and

Revenue Model

Byju’s works on a freemium business

model wherein it offers customers both
complementary and paid (premium) services. The
company asks the students to submit their details
on its application or website and offers them a free
15 days trial. Once the free trial is exhausted, the
student has to buy the courses from BYJU’s to
access the complete content. The company
provides one-to-one mentoring to its subscribers
and also provides feedback to the child’s parents.
BYJU’s also offers classroom coaching in Noida,
Gurgaon, and some other areas

BYJU’s generates revenue in three

ways:

 The first one is through the app. After the free

trial of 15 days, students have to purchase the
courses to continue their educational journey
on BYJU’s. The app offers a variety of test
series, courses, etc. which actually compels
people to make the purchase.
 BYJU’s offers electronic tablets that customers
need to procure when they buy the course of
their choice. This tablet has the videos, tests,
practice questions, quizzes, etc. pertaining to
that course.
 The third revenue generation mechanism is
through classroom teaching. These classes are
restricted to only a few cities.
BYJU's - Funding and Investors

BYJU's Total Funding till date is around $2.83

Billion. BYJU's hit $16.5 Billion valuation in its
recent round of funding of $350 million led by UBS
Group, Zoom founder, Blackstone and others.

the year 2016, BYJU's became the first company in

Asia to receive funding from the Chan-Zuckerberg
Initiative, an initiative by Facebook founder Mark
Zuckerberg and his wife Priscilla chain.

The table below covers BYJU's

funding details.

Date Stage Amount Lead Investors

March 2016 Series C $75 Million Sequoia Capital India & Sofina

September Chan Zuckerberg Initiative & Sequoia Capital

Series D $50 Million
2016 India

December
Series E $15 Million IFC Venture Capital Group & InnoVen Capital
2016

March 2017 Series F $30 Million Verlinvest

August 2017 Corporate Round $40 Million Tencent Holdings

December $ 540
Venture Round Prosus & Naspers
2018 Million

$332
March 2019 Private Equity Round General Atlantic
Million
 Date Stage Amount Lead Investors

March 2019 Private Equity Round $31 Million General Atlantic & Tencent Holdings

$150
July 2019 Private Equity Round Qatar Investment Authority
Million

$200
January 2020 Private Equity Round Tiger Global Management
Million

$200
Februray 2020 Private Equity Round General Atlantic
Million

$123
0August 2020 - DST Global
Million

September Fresh Financing $500

Silver Lake
2020 Round Million

November $200
Fresh Round BlackRock, T Rowe Price
2020 Million

$350
June 2021 Fresh Round UBS Group, Eric Yuan, Blackstone
Million

March 2017, a case study on BYJU's was featured

in Harvard Business School's curriculum. It is
indeed one of the biggest achievements for any
company from a non-monetary perspective. And
that is when Byju’s started operating on a global
platform.

Challenges faced by BYJU's

As said by Byju Raveendran, the founder of BYJU's,
converting the students to paid subscribers after
the free trial ends is a major challenge for BYJU's.
The company is also working towards expanding to
other English speaking countries, and finding
suitable partners to assist with this expansion is the
second challenge.

BYJU's - Competitors/Alternatives

People are rapidly moving towards digitization and

adapting e-learning. Because of this revolution,
many other companies with a model similar to
BYJU’s are focusing on ed-tech. BYJU’s major
competitors are Meritnation.com, Vedantu,
Teachable, Khan Academy, Simplilearn,
Schoolwise, and Toppr.

BYJU's - Revenue and Valuation

BYJU's reported revenue was Rs 490 crore in the FY
2017-2018, and it increased to Rs 1,430 crore in the
FY 2018-2019, Rs 2,800 Cr revenue (FY20)

November 2020 - BYJU's hit $12 Billion valuation in

its recent round of funding of $200 million led by
BlackRock and T Rowe Price

June 2021 - BYJU's was valued at $16.5 Billion and

became the most valued startup of India after the
recent round of funding by UBS Group, Eric Yuan,
Blackstone, and others.

BYJU's – Acquisitions

BYJU's has acquired various companies to

date. Here is the
details of BYJU's Acquisitions.

About Company Value

Company

January A customised learning guidance platform for

Vidyartha Rs. 50 crore
2017 K8-K12 students

July 2017 TutorVista Online tutoring services platform Undisclose

 About Company Value
Company

Undisclose
July 2017 Edurite Audio-visual educational content provider
d

A platform that aids kids to learn math in a fun Undisclose

July 2018 Math Adventures
way d

January Platform offers educational courses with the $120

Osmo
2019 use of games, videos and other materials million

Offers online coding classes to school-going $300

August 2020 WhiteHat Jr.
students in India and the US million

September Offers lab-like simulations for science students Undisclose

LabInApp
2020 on a mobile app. d

Aakash Helps students get admission to engineering

January
Educational and medical schools by providing coaching for $1 Billion
2021
Services Ltd entrance exams

BYJU's - Growth

BYJU’s as a startup is pretty innovative and has

garnered massive success in the market. It follows
rigorous advertising strategies. Shahrukh Khan, one
of the most prominent actors of Bollywood, is the
brand ambassador of BYJU’s. The company has
captured the Indian market and has established its
presence in the Middle East as well. BYJU's intends
to expand to the United States, the United Kingdom,
South Africa, and other global markets. To expand
its footprints in the USA, BYJU's acquired US-based
learning platform Osmo in January 2019. The
company also tied up with Disney to launch an early
learning app for classes 1-3.

BYJU's was also in the news recently as it took a

positive step during the coronavirus crisis. Since
schools in different parts of India were shut down
due to the coronavirus outbreak, BYJU's made its
learning app free for the students till the end of April
2020 so that students could enjoy uninterrupted
learning

. BYJU's targeted to double its revenues to $1 billion

in the financial year that ended in March 2021,
which it did effortlessly. Furthermore, with the start
of the next financial year, money has already started
pouring in for BYJU's. With the latest tranche of
investment from the UBS Group, Eric Yuan,
Blackstone, and others, the Bangalore-based
startup has been successful in raising around $350
Million. This fresh round of investment of June
2021 that valued the Edtech giant at $16.5 Billion,
geared BYJU's ahead of Paytm, which was valued
at $16 Billion, to the crown position, making it
the most valued startup of India.
BYJU’S – The Learning App SWOT
Analysis

Strengths

First
Mover Advantage - Byju's has first mover advantage in n
umber of segments. It has experimented in various areas 
Strategy. The Strategy & Execution solutions & strategies 
has helped Byju's App in coming up with unique solution 
to tap the un-catered markets.

Diverse Products – Byju’s offer different varieties of

products. Content is available in all type of formats like
stories, visuals and theories as well. Also available in
regional languages. They provide a wide variety of
options to students.

Strong Finance – The company’s balance sheet shows st
rong financial position

High Customer Retention – Byju’s is great in students en
gagement into any study material. Research proves that 
on an average a student spends minimum of 40 mins on
ce they open Byju’s App.

Acquisition of competitor (White hat Jr. ) – Byjus has re
cently acquired White Hat Jr. for $300 million. Together 
they will provide coding classes to students.

Customer Loyalty – Customers are loyal towards the co
mpany because of the good quality products and service
s.

Weaknesses

Low Return On Investment – Even when the company h
as strong balance sheet, the return on investment is low 
due to high expenses which it has to incur

Bad Reviews – There is two sides of each coin. So, along 
with positive reviews there are also negative reviews by 
many customers who are not satisfied with the service a
nd find it expensive.

Inventory Management – The company faces challenge
s with proper inventory management.

Less US Children Enrollments – The company wish to 
grow in International market but the numbr of US Childr
en enrollments is declining.

Opportunities

Increased Trend of Online Education – With the increas
e of e-commerce in India, the trend of education has als
o increased over the last few years. Everyone want the c
omfort of being anywhere for studying.

Education due to Covid -19 – Education sector has adve
rsely affected due to Covid-19. It has given great opport
unity to Byju’s to increase its market as more and more 
people are dependent on online education.

NEP 2020 encourages online education – The New Educ
ation Policy has laid great emphasis on online education 
and the Govt. is completely supporting it.

Introduce Professional Courses – Currently Byjus is only 
providing classes for school students and preparation of 
competitive exams like JEE and CAT. Further it can provi
de classes in technical and professional courses, extra cu
rricular activities, coding, etc.
Untapped Semi-Urban and Rural India – Byju’s still h
as opportunities for targeting major segment of India i.e. 
Rural and Semi- Urban. These people are also adapting t
he new trend.

Threats

Business Model can be imitated – Byju’s business mode
l can be imitated by new entrants quite easily. So, this is 
a threat for the company.

Data Privacy – Data privacy is very essential for compani
es like Byju’s.

Competitors – This being an era of online education, mo
re and more companies are coming in this sector. So, th
ere is always a threat of competitors and its strategies.

Economic Recession – This is also the time of economic 
recession. People are willing to spend low amounts of mo
ney and also over essential products. So, they might not a
fford online classes for their children along with the scho
ol going on.
BYJU's - FAQs
When did BYJU's Start?

BYJU's was founded in the year 2011

What is BYJU's Tagline?

BYJU's tagline is "Fall in love with learning"

Why is BYJU's Successful?

BYJU's functions on a Freemium Business Model.

The approach of BYJU's in providing knowledge
with highly creative visual content, one-on-one
learning and other facilities has led to the success
of BYJU's. BYJU's has been able to rightly blend the
technology and knowledge to today's generation.

Who is the Owner of BYJU's?

Byju Raveendran founded BYJU's in 2011. Think and
Learn Private Ltd is the parent organisation of
BYJU's

How much is BYJU's Revenue?

BYJU's reported revenue was Rs 490 crore in the FY

2017-2018, and it increased to Rs 1,430 crore in the
FY 2018-2019, Rs 2,800 Cr revenue (FY20)

Who are the competitors of BYJU's?

BYJU’s major competitors are Meritnation.com,

Vedantu, Teachable, Khan Academy, Simplilearn,
Schoolwise, and Toppr.

CONCLUSION

The Byju’s App is known for its self-paced learning

experience
by enabling the students crack down difficult
concepts. The
app uses a host of modern techniques like web-
based
learning, visual graphics, video-based instruction,
etc. to
provide an immersive learning experience. These
innovations
are highly helpful for the students to understand
basic
concepts and enable them to prepare for exams.
From this
study, it is clear that Byju’s app has transformed
Indian
education scenario by effectively incorporating
Constructive
methods of teaching and learning. Most of the
respondents
agree that the app is interactive, comfortable and
effective.
But the study also finds that some users are not
able to
effectively use this App for personalized learning as
they are
not regular subscribers of the app. regular
subscription is on
the expensive side for average Indian students.
Byju's App is
striving hard to transform education scenario and
will surely
reach to a mass audience if it can become more
affordable.

INTRODUCTION

UDAAN

Udaan is a B2B trade marketplace that is specially designed to empower,

retailers, wholesalers, traders, and manufacturers using technology as a source.
Udaan is run by Hiveloop Technology Pvt. Ltd and is a special initiative for small
and medium businesses in India. A start-up has to be valued at $1 billion or
above if a privately held start-up wishes to be in the unicorn club. Udaan was
founded in the year 2016 by the former employees of the Ex-Flipkart. Amod
Malviya, Vaibhav Gupta and Sujeet Kumar is the trio who founded Udaan. Udaan
is trying to build a full-stack platform for small and mid-sized enterprises which
will be the combination of a marketplace, logistics, and lending. Going by the
reports, there are 50 Million SME(Small and medium enterprises) in India and
the total number of transactions that take place across these segments has
crossed 600 billion. In the fiscal year 2018, the company Udaan reported its
revenue of ₹65 crores. Whereas total expenses were ₹66 crore and losses of
₹59.5 crores.
Categories  B2B, Business Development, Internet,
Headquarters Regions  Asia- Pacific (APAC)
Founded Date  2016
Founders  Amod Malviya, Sujeet Kumar, Vaibhav
Gupta
Funding Status Late Stage Venture
Last Funding Type  Series D
Number of Employees 1001-5000
Legal Name  Hiveloop Technology Private Limited
Hub Tags Unicorn
IPO Status Private
Company type For-profit

Who initiated Udaan – Founders of udaan.com

The initial idea of Udaan.com was of the ex-Flipkart employees – Amod Malviya,
Vaibhav Gupta and Sujeet Kumar.
Vaibhav Gupta was the former Senior VP at Flipkart.
Whereas Sujeet Kumar worked as a supply chain, built operations and logistics
executive at Flipkart.
And Amod Malviya was the Chief Technology Officer at Flipkart. 

What is its goal:

The goal of Udaan is to cut the middlemen between the customer and the factory
product so that the customer gets the product at the best prices. Usually, most of
the firms have to go through two to three layers like exclusive wholesalers and
distributors.

Udaan wants to solve credit underwriting problem, B2B logistics, payment and
sales and marketing. The ultimate goal will be to benefit the both customer and
the retailer.

A milestone

One of the major milestones that Udaan achieved was when it entered the
unicorn club.A unicorn is a privately-held start-up valued at $1 billion or more.

Udaan was the fastest company to achieve this milestone and mark its victory in
just 26 months. Similar, companies such as Swiggy, Hike, InMobi took four years
to become one of the unicorns.

Udaan showed its individuality by becoming a unicorn with the capital infusion of
around $225 million from its existing investors — DST Global and Lightspeed
Venture Partners.

How is it different from the rest of the websites

Small and medium-sized sellers could use the platform to build their own brands,
something which is difficult when done on consumer-based portals such as
Amazon and Flipkart.
Udaan not only acts as a market place for the sellers and buyers but also takes
care of the logistics and payments. These two factors are crucial and should be
taken care of if the business trade has to be successful between the two vendors.

Challenges faced on initial stages:

Several things must be taken care of when B2B e-commerce is being started
from scratch. The firms need to take care of integrating technology, put in place
complex logistics fulfilment processes and convince businesses on the go online.
They had to design the supply chain systems and processes. Also, the execution
of the operations will always be a challenge for Udaan which is to be dealt as it
grows bigger.
The complexity of executing certain things increases as the firm grows. And if it
fails to handle the complexity carefully, the company will face the worst
scenario. The sooner they realize their mistake, the faster their recovery will be.

Udaan's Business Model

Udaan is a Business to business commercial center on which manufacturers and
wholesalers can offer their items to retailers by means of a website or other
online platform.

Today, the enterprise has its business spread over 500 towns and alternatives up
from dealers over 80 towns. It is an excellent platform to develop corporations
both small or medium on equal time as you purchase or promote your product.
Udaan’s cell app connects almost 150,000 traders, retailers, wholesalers in India.

Udaan determined that financing operating capital has been a prime supply up
stores and they intend to offer operating capital at an inexpensive rate. Being a
platform for stores and wholesalers, it has additionally started out lending loans
to small agencies. It has also obtained a non-banking monetary agency (NBFC)
license to offer charge range to SMEs. The B2B E-trade agency has been
constantly growing daily. Udaan has raised a complete of $681.3 Million from
their 7 investment rounds.

Furthermore, the Udaan gives secure payments, logistics, and specialized help,
fast deliveries, cheapest rates. The company doesn’t believe in heavy marketing
as their customers make their business more popular. They are the resource-
light player dependent on their business model. They don’t have faith in claiming
resources and furthermore are not wanting to go resource weighty as of now.

Udaan assists organizations with finding customers, traders, and products across
classes and interface with them to get the best arrangement. Udaan likewise
offers bookkeeping, order management, and installments the board answers for
vendors on their foundation. The Promoters of the organization found that
financing working capital has been a significant migraine for end retailers. The
retailers wind up getting from nearby banks that charge excessively. Udaan
means to give working capital to them at a sensible rate.

The company acquired notoriety with coarseness and hard work. In spite of
shortcomings in logistics, deals, and various stages, Udaan accepted that those
sorts of unpleasant circumstances are currently not, at this point uncommon.
Along with that, following the legitimate technique and tech-empowered
procedures help to supply a proper yield along these lines fixing the
inefficiencies.
 Udaan Revenue Model

Udaan’s wide variety of sales assets consist of revenue from Logistics offerings. A
crucial asset of sales for Udaan is the shipping expenses it collects from the
individuals for picking-up items from the premises of the vendor and turning in
the same to the buyer. There additionally are prices for amassing any cross back
of income from the customers.
Amod Malviya, Vaibhav Gupta and Sujeet Kumar are the trios who founded
Udaan and recently Udaan has joined the Unicorn club of startups which
ultimately means that the privately held startup is valued at over $1 Billion, the
term consists of a mythical character to indicate the statistical rarity of such
ventures.
Udaan provides dealers registered at the platform, garage and warehousing
offerings to allow them to ship items quicker to the customers. Sellers are
charged a fee for such warehousing offerings. Fees from receivable control
offerings consist of prices for amassing bills from customers in coins on behalf of
the dealers or prices for accepting bills online on behalf of the vendor.
Commercial prices from promoting their product listings at the platform to make
sure higher visibility among customers within the platform are also one of
Udaan’s techniques. Udaan, through its NBFC arm, extends credit score to
traders and investors to assist them to meet their operating capital
requirements. Interest profits from such loans is a crucial supply of sales for the
platform.

Udaan gives numerous different charge-based offerings to agencies registered

on their platform. These consist of offerings like packaging and printing of labels
on merchandise, the printing of invoices and returns control offerings .It offers
electronics and client items at the market for commercial items, sparkling cease
result and vegetables, workplace supply, style accessories, girls and men wear,
Food and FMCG. No wonder ‘Udaan’ gained the race towards many startups.

Udaan allows agencies to locate customers, suppliers, and merchandise thus

joins them to get a pleasant deal. The platform additionally allows steady bills
and offers logistics support. The agency additionally gives accounting, order
control and fee control answers to traders on their platform.

Funding Round

Udaan has raised a total of $1.2B in funding in more than 7 rounds of funding
round. The company also raised $280 Million (Rs. 2,045 crores) of funding in its
most recent funding round in January 2021 from new and returning financial
backers.

Beginning from bringing $10 million funding in Series A subsidizing on Nov 23,
2016, which was lead by Lightspeed Venture Partners. The most recent
investment of $300 million in Series D on August 30, 2019 lead by Altimeter
Capital and DST Global.
Investor’s Interest in the B2B E-Commerce platforms has been increasing
considerably. Udaan – Bangalore based B2B e-commerce marketplace for
retailers, wholesalers, traders, and manufacturers have raised a total of $681.3
M in over 7 rounds of funding. Starting from raising $10 M in Series A funding on
Nov 23, 2016, which was lead by Lightspeed Venture Partners. Till the latest
funding of $300 M in series D on August 30, 2019 lead by Altimeter Capital and
DST Global. I have listed the details of all the fundings that the startup has raised
to date.

Transparency In Pricing
The most important element of any startup is to make sure of transparency in
pricing.
We all have heard a one complain from the buyers in the offline wholesale
marketplace is that from where do they buy goods at the right price.
It has solved this problem in a better way by displaying price on the platform.
Udaan Business Model always focus on fair prices with quality.

Udaan Growth
Udaan has its business spread more than 600 towns and options up from sellers
in more than 85 towns. It is an astounding platform to foster organizations both
little or medium on the equivalent time as you buy or promote your item.
Udaan’s android app interfaces with almost about 150,000 dealers, retailers,
wholesalers in India.

Established in 2016, Udaan has more than 3 million customers and in excess of
35,000 vendors on its business. It has over 1.7 million, including retailers, Kirana
shops, HoReCa, scientific experts, and ranchers, and in excess of 5 lakh, various
items curated across 2,500 brands.

Today, the Udaan conveys around 1.5 to 1.75 lakh orders day by day and 4.5
million conveyances per month. According to the revenue and growth rate of the
company, it has booked the fastest growth.

In February this year, Udaan had said it intended to extend the distribution
center limit by 5X to 50 million square feet across a few states in the following 7-
8 years. These would incorporate states like Uttar Pradesh, Bihar, Madhya
Pradesh, Chhattisgarh, Odisha, and Karnataka, among others. Udaan’s present
warehousing limit is at more than 10 million square feet with 200 distribution
centers.
“Udaan has contributed more than 40 billion rupees (US$545.6 million) in the
previous 1 to 1.5 year across tech, production network, and different regions,
and is focusing on 100% year-on-year development this monetary year,”
announced The Economic Times, referring to an interior notice sent by co-
founders Amod Malviya, Sujeet Kumar, and Vaibhav Gupta.

Competitors of Udaan

Top Competitors of Udaan are –

 ZoomTail : Zoom Tail is one of the biggest competitors of Udaan. Zoom tail
started in 2018 and it is also a Bangalore-based enterprise. It became
fashioned to offer e-commerce answers to small and medium-sized
companies. Its primary purpose is to assist the small stores to discover
their market industry, buy inventory, and use diverse different gear to
make their businesses bigger. It has continuously been elevating finance
for the closing years to expand and enhance its generation and to be one
in all the biggest B2B e-trade systems.

 Big trade : Big Trade, which started out in 2017, has grown out to be
India’s pinnacle B2B wholesale shopping and selling systems. It attached
the small stores with the wholesalers, thereby growing their operational
performance and decreasing their costs. It enables producers and vendors
to set up a logo for themselves and get a sturdy foothold throughout India.
In 2019, the generation department of Walmart, Walmart Labs, obtained
Big Trade. The Big Trade tells us that it’s going to be a fierce competitor for
the rising Indian start up, Udaan.

 Tradekosh : Like Udaan, Trade Kosh too is an e-trade B2B platform which
connects the stores with the producers. It targets to offer stores with
merchandise on the wholesale stage and goals to expand its inventory
control and dealer control with the help of analytics and records science.
However, even after going through such excessive competition, the
corporation has been a hit in its success rate. This because it has an
aggressive gain which units it apart from its competition.
The business model of Udaan amid increased demands in Coronavirus Lockdown
2020
Udaan is working in 30 cities across 21 states in India and they supply goods to
Kirana stores.
In the video interaction for a yourstory Udaan Co-founder Sujeet Kumar Explain
how they are tackling delivery challenges at the time when our nation is fighting
with COVID-19.

Udaan Business Model Working with Essentials

The business model of Udaan divided into three parts which are food, non-food
and pharma but nowadays Udaan are focusing on the delivery of FMCG and
pharma products.

The founder of Udaan said they are working with several on-ground
challenges because each state and city have many different rules and
regulations. He added you need to work locally everywhere.

Working with Government Rules

Udaan is working with government rules and regulations. They are also
focusing on local authorities norms for passes and get necessary permits.

Udaan Canned More Than 50% Of Staff

Yes, Unicorn company has canned more than 50% of staff amid Coronavirus
lockdown 2020. The reason for the fire is a huge loss during the COVID-19
lockdown phase.

Most of the employee those are fired is from the sales division. Udaan has fired
their employee via e-mail and all of the employees who were fired were working
an on-roll role.

They tweeted on April 24, the company has fired more than 200 employees from
Bengaluru because they need to cost-cutting for the quarter and go ahead and
make some revenue.

Why is it successful:

Amod in a discussion with the media stated that the company was successful
because they eliminated the tech productivity killers and allowed the engineers
to thrive in their creativity. For more than a year and a half, Udaan did logistics on
subsidized rate and it helped them to gain significant exposure within the
community.

Another secret sauce for the success of Udaan was the strong founders' team.
They were best at what they did in Flipkart and were appreciated for it. When
other Flipkart employees got to know about the birth of the startup, they also
quit their jobs and extended their support with the founders’ trio. So on Day 1
the work productivity, was at its best which most of the companies lack due to
experience in the field. But they already knew the execution, the only thing to be
done was the workflow of executing it in smaller towns.

The story Udaan solves is of the small retailer who belongs to a small town
usually going to the bigger cities and purchasing and selling goods in bulk even
though there are bigger competitors than him. And ultimately, he risks his capital,
business and ends up shutting down in most of the cases. Udaan solves this huge
problem of the common retailer who belongs to the core part of India’s public i.e
the middle class.

Udaan Future Target

The future plan of Udaan is to the expansion of their services in every city.

Udaan always loves to collaborate with a new idea. Co-founder Vaibhav Gupta
said we always continue to focus on adding more buyers, sellers in our platform
with the help of core technology and strong management.

Conclusion

Udaan is a B2B trade marketplace which is specially designed to empower,

retailers, wholesalers, traders, and manufacturers using technology as a source.
It has recently entered into the Unicorn club. Udaan Business Model is excellent
and profitable. As we know a strong team can do anything in any field and the
same thing is happening in Udaan their team is amazing that is a key factor for
Udaan success. We can learn many things from the Business model of Udaan and
its founder.
The best thing we can learn with the Udaan case study is that focused partners
are the connections that you have with other business, legislative, or non-
consumer substances that help your plan of action work. These can be the
connections that your organization has with your providers, your makers,
colleagues, and so forth. On account of Udaan, makers and customers are the
focused partners.

The Success Story of Dunzo

A normal day in our lives has been revolutionized

with the arrival of online delivery services. The
fatigue and inconvenience of leaving our houses to
purchase items for our daily uses are steadily
paving its way to becoming a thing of the past with
the technologies adopted by the online delivery
services all set to bring more relaxation and
freedom in our everyday lives. 
Although India has no dearth of platforms providing
delivery of items like food and grocery, the primary
issue lies in the inconvenience of having to explore
and look out for the apps that perfectly fit our
requirements. Often with the varying requirements
of the customers being scattered across different
stores, accommodating it all in a single trip
becomes a struggle, particularly in the present COVID
19 pandemic era where venturing outside has
become a risk that needs to be avoided unless
absolutely necessary. Imagine how favorable it
would be if all these requirements could be
accommodated within a single platform? 
This right here is where the hyperlocal delivery
startup Dunzo steps in. This is an online firm that
delivers groceries, food, and various kinds of
commodities. 
 

About Dunzo
 

The term Dunzo is primarily a slang abbreviation

which implies done, finished. This name was
selected by the startup owing to their focus towards
finishing or delegating the work which is assigned
to them by their customers. The name denotes that
any task which the customer wishes to complete or
wants to deliver from one location to another can
be executed by Dunzo. The primary idea behind the
company’s brand focuses on being swift,
dependable, and valiant. 
 
Dunzo is a hyper-local on-demand delivery service
startup in India. The delivery firm delivers all
commodities required by the user on their demand
having a minimum charge for delivery. For instance
if the user wishes to purchase a t-shirt they
glimpsed at the mall and are unable to get it
themselves Dunzo can be approached to aid in
doing the same.
 
The platform additionally has tie-ups with various
restaurants, clothing stores, as well as various
general stores. It presently operates in Bengaluru,
Noida, Delhi, Chennai, Hyderabad, Pune,
Hyderabad, and Mumbai.  
 
Dunzo provides all commodities on one platform be
it grocery items, pet supplies, health and wellness,
bike rides, laundry delivery, pick and drop services
and a range of other services.
 
 
Dunzo Founders
The founder of Dunzo as well as the one who
initiated the concept behind the platform is Kabeer
Biswas. At the age of 28, the man took the initiative
to save the time of the public and introduced the
concept of the Dunzo platform. A graduate in
engineering from Mumbai University as well as
alumni of Narsee Monjee Institute of Management
in Mumbai, Kabeer is also the founder of Hoppr, a
platform that was later on sold to Hike Messenger.
Along with this, he has also worked for Airtel from
2007 to 2010 in the sales and production
department.  
 
One co-founder of Dunzo is Ankur Agarwal, an IIT
Roorkee graduate in computer science. The other
co-founder of the platform is Mukund Jha who
worked together with Ankur at Google. The two also
initiated an HR tech firm called Filter.
The platform’s fourth co-founder is Dalvir Suri, a
Mumbai University graduate. He worked at IBM and
was also the operations and delivery head at
Cybrilla Technologies. 
 

How Dunzo came to be

 
It all began when Kabeer Biswas, the founder of the
platform shifted to Bengaluru and decided to
experiment with a fresh business concept that
operated as a to-do list that executed and wrapped
up the task on its own. This was the primary
concept behind Dunzo. Making his small duplex
room the platform’s headquarters, he began to
publicize the idea around to his friends. It began as
a mere Whatsapp group in which the delivery
services were properly communicated and
executed. This was followed by Kabeer himself
taking up the task of running errands and
completing tasks for the customers on bike and
undertaking deliveries. 
 
In order to aid him in his task, he hired some part-
time employees and volunteers people from an
NGO on a part-time basis. In the year of 2015, the
Dunzo team executed 70 orders per day which
prompted the popularity of the platform. Owing to
the surge in demand in 2016, the originally
Whatsapp based platform was converted into an
app, with all the platform’s co-founders combining
to make it a prominent success.  
 
 
Dunzo - Name, Tagline, and Logo

Dunzo is a slang abbreviation that refers to 'do,

over, and finished'. The company kept the name
Dunzo to finish the work that people had pending or
wanted to delegate. The idea behind the logo and
the brand is to be quick, reliable, and bold. Dunzo is
about being constantly on the move.
Dunzo - Business Model and
Revenue Model
Dunzo functions through an app and a website. It
provides on-demand concierge service in the
hyper-local market. Dunzo works through a data-
driven platform where it connects a delivery person
to the nearest user. The activity of this person can
be tracked throughout the delivery. When there are
any purchases to be made, the users can even use
the chatbox, send relevant images of the specific
product, and communicate accordingly. Dunzo also
provides Dunzo cash and other Digital payment
options. Dunzo uses Artificial Intelligence in its
platform to give the users a satisfactory and
smooth experience.

Dunzo Investors
 The leading investors of Dunzo

Dunzo’s funding total so far throughout all its

rounds is $116.4M, as per The spoon report. The
platform’s most recent funding round took place on
1st September of this year, where it raised $28
million as part of its ongoing Series E funding round
headed by Google and Lightstone Fund.
 
Dunzo’s leading investors include Google, Blume
Ventures, Aspada Investment, Alteria Capital, LGT
Lightstone, 3L Capital, Moving Capital, Lightbox, and
STIC Ventures. 
 
As per and Entrackr report, the hyperlocal logistics
startup has been valued at around $245 million. 
  
Dunzo’s recent growth
 
The past 6 months of the COVID19 pandemic have
been crucial for Dunzo, with the platform attempting
to use them to its advantage. The nationwide
lockdown imposed owing to the pandemic has been
chaotic for the delivery firm, as well as everyone
who has a stake in it. As per a your story article, the
platform’s founder Kabeer revealed that the firm’s
last quarter had been one of its best performing
quarters.  The platform has also unleashed various
access points to assist the users in accessing the
platform. 
 
In order to make the operations smoother for its
merchants, the platform also cut down
commissions for its frequently used products.
Essaying the role of the bridge joining the stuck-at-
home customers and the merchants who are eager
to sell items for their livelihood merchants, the
lockdown helped drive Dunzo’s growth. As reported
by Entrakr, Dunzo has additionally been infusing in
its B2B business in which it authorizes logistics for
hyperlocal retailers. The platform has also been
experimenting with dark stores to aid local retailers
in executing consumer orders swiftly. Presently 10
such stores are operated in Bengaluru, Chennai, as
well as Pune.
 
Dunzo has a total of around 75,000 stores on its
platform with its delivery number having grown
from FY19 to FY20. The platform had been
supplying about 2.5 million deliveries before the
month of March, but the Covid-19 pandemic
affected the volume by 25%.
The platform presently has a user retention rate of
80 percent and executes each task within 20 to 25
minutes, equipped with an average basket size of
Rs 500. 
 
Dunzo The Errand Boy of the
Internet SWOT Analysis

What is SWOT analysis?

A SWOT Analysis is a powerful tool to develop
business strategies for start-up firms as well as for
existing companies. This simple framework is used
to evaluate the positioning of a firm in a competitive
market. SWOT analysis of Dunzo The Errand Boy of
the Internet can lead the company towards making
effective and wise business strategies.

The SWOT stands for-

 Strengths
 Weaknesses
 Opportunities
 Threats.

The internal environmental analysis can help an

organisation to identify its core strengths and
weaknesses. Whereas, external environmental
analysis can help the organisation to identify
opportunities and threats that must be considered
to ensure long-term business survival. Dunzo The
Errand Boy of the Internet can adapt and control its
strengths and weaknesses (internal factors), but it
cannot control the external factors (opportunities
and threats):

 Some examples of internal factors

(strengths/weaknesses) are- leadership
competencies, intellectual property rights,
locational advantages and geographic
presence.
 Some examples of external factors
(opportunities/threats) are- customers’
changing tastes and interests, competitive
trends, inflation and population growth.

Dunzo The Errand Boy of the Internet can use the

SWOT matrix to exploit the opportunities and
minimise the threats by leveraging its strengths and
overcoming its weaknesses. Usually, it is presented
in the two-by-two grid form. The framework is
based on developing four types of strategies,
including-

 Leveraging strengths to exploit external

opportunities.
 Overcoming weaknesses to exploit external
opportunities.
 Leveraging strengths to minimise the threats.
  Overcoming weaknesses to minimise the
threats.

How to conduct SWOT analysis?

SWOT analysis is a subjective approach, and there
is no standardised way to conduct the analysis.
Usually, the SWOT analysis involves three steps as
given below:

 Step one involves gathering the right people to

take the input from them. The right people may
involve from employees, managers, customers
and other important stakeholders that have
detailed know how of organisation's internal
and/or external environment.
 Step two includes arranging the brainstorming
session with the identified people and asking
them to identify the strengths, weaknesses,
opportunities and threats. It is better to make
small teams and ask all team members to make
the lists individually.
 After getting the bulk of information and a long
list of identified internal and external factors, it
is important to fill the gaps, avoid repetition and
provide an additional explanation where
required
SWOT Analysis of Dunzo The Errand
Boy of the Internet

SWOT analysis of Dunzo The Errand Boy of the

Internet can be based to make important strategic
decisions and accomplish the business objectives.
The four components of Dunzo The Errand Boy of
the Internet SWOT analysis are given below

 The geographic presence in different regions

can act as one of the major strength of the
organisation. It determines the business’s reach
to the target market and ensures the easy
accessibility.
 The wide product portfolio can allow the
organisation to expand the customer base and
offset the losses from one product category
with benefits obtained from the other.
 Strong online presence on different social
networking sites and efficient social media
management can enhance the effect of positive
e-WOM and develop strong relationships with
customers.
 Strong financial position and health can allow
the firm to make further investments.
 Access to the suppliers that offer raw material
at a lower cost can improve the overall
business efficiency.
 The locational advantage can improve the
competitive positioning of the firm in various
ways, such as- lower cost, improved
accessibility or enhanced brand image.
 The well-developed and efficiently integrated IT
infrastructure can improve the operational
efficiency and increase knowledge of the latest
market trends.
 Competent and committed human capital can
act as a powerful source of competitive
advantage, particularly when business is service
oriented in nature.
 High product quality increases brand loyalty
and improves Dunzo The Errand Boy of the
Internet's performance in a competitive market.
 Workplace diversity can also act as a major
business strength, particularly when the
organisation intends to operate in the
international market.
 The horizontal and/or vertical integration can
increase the control over whole value chain,
result in improved access to raw material and
quick product delivery to the final customer.
 An organisation may own different intellectual
property rights that can make the product
 offerings unique and exclusive, making it
difficult for competitors to imitate.

 
Weaknesses of Dunzo The Errand
Boy of the Internet

Weaknesses of Dunzo The Errand Boy of the

Internet is the second element of the SWOT matrix.

 The organisation can draw the criticism from

the environmentalists for its poor waste
management practices and inability to integrate
sustainability in business operations.
 The company may lose efficiency due to poor
inventory management practices. The shortage
or excessive inventory can either result into
 The cash shortage or insufficient current assets
negatively affect the liquidity position and
harms the overall business performance.
 Insufficient budget for the marketing and
promotion activities weakens the firms’ ability
to expand the customer base and encourage
repeat purchase.
 Less expenditure on the research and
development activities can weaken the
company performance due to poor
local/international market knowledge.
 The inability to understand customers’ needs
and expectations lead to an ineffective strategic
decision-making process. With this weakness,
the organisation may not be able to identify the
potential improvement seeking areas in
product/service mix.
 The prices charged by the business may not be
perceived as justified when compared to the
product/service characteristics. It indicates the
need to revise the pricing strategy.
 The poor customer service (such as inefficient
customer complaint handling) can trigger the
negative word of mouth about the business and
affect business growth.
 The decision making in the Dunzo The Errand
Boy of the Internet takes too much time,
causing expensive delays in introducing new
products in the market.
 Poor project management practices can
internally weaken the ability of the organisation
to successfully open new branches or expand
the product line.
 Lack of organisational commitment and high
employee turnover can increase recruitment
costs and reduce organisational productivity.
 High job stress and consequent low workers’
morale makes the workforce less productive.
 The misalignment between the organisation's
leadership style and its core strategic
 objectives can make the business organisation
directionless.
 Organisational culture also becomes a big
internal weakness when it does not align with
the strategic/business objectives. For example,
the main strategic objective of the chosen
business organisation is to launch innovative
and new products in the market. But there
exists a risk averse attitude prevailing in
organisational culture, which discourages
employees from thinking creatively.

Opportunities of Dunzo The Errand

Boy of the Internet

Opportunities of Dunzo The Errand Boy of the

Internet comes into the third column of SWOT
matrix. Dunzo The Errand Boy of the Internet. The
organisation currently has the following
opportunities available in the market:

 The exponential growth in the population, and

particularly in the existing or potential customer
segments is a great growth opportunity for the
business organisation.
 The changing customer needs, tastes and
preferences can act as an opportunity if the
 business organisation has good market
knowledge.
 The development of new technologies to assist
the product/service production and delivery
process can be exploited to embed the
innovation in business operations. The
advanced technological integration can
decrease costs, improve efficiency and result in
the quick introduction of innovative products.
 Rise in the customers’ disposable income and
increase in the affluent customer base can be
taken as an opportunity to introduce more high-
end products.
 Reduction in the interest rates makes the fund
raising and financing at lower cost easier for
the business organisation.
 Customers may start preferring new and
creative products/services as a result of
changing tastes.
 The emergence of e-commerce and social
media marketing as a trend can be a great
opportunity for Dunzo The Errand Boy of the
Internet if it can ensure strong online presence
on different social networking sites.
 The emergence of new market segments and
new niches provide business and product line
expansion opportunities.
 The diminishing boundaries and rising global
interconnectedness allow the organisation to
 get into the international market; target
geographically dispersed customer base and
increased profitability.
 The subsidies provided by the government and
other policies to make the business
environment more friendly is a positive external
environmental factor for Dunzo The Errand Boy
of the Internet.
 Improvement in the customers- lifestyle and
standards mean more consumption on
consumer goods and services, and more
opportunities to encourage the purchase.

Dunzo The Errand Boy of the Internet can improve

its performance by exploiting the above-mentioned
opportunities. However, it must also recognise the
threats presented in the next section.

Threats of Dunzo The Errand Boy of

the Internet
Threats of Dunzo The Errand Boy of the Internet
comes into the fourth column of the SWOT matrix.
Dunzo The Errand Boy of the Internet. Besides
different opportunities offered by external business
environment, the organisation also faces some
threats as presented below:
 The changing regulatory framework and
introduction of new stricter regulations impose
a major threat to the Dunzo The Errand Boy of
the Internet. It makes compliance with legal
standards more complex and challenging for
the business organisation. Inability to comply
with changed regulations raises the risk of
expensive law suits.
 Shortage of skilled labour in the market can
make it difficult for the organisation to attract
talent with the right skills set.
 The increasing number of direct and/or indirect
competitors affects the organisation's ability to
sustain and expand the customer base.
 The deteriorating economic conditions affect
business performance when they directly
influence the customers' spending patterns and
purchasing power.
 The rise in inflation increases the cost of
production and affects the business
profitability.
 The growing environmental sustainability trends
act as a major threat when offered
products/services are not environment friendly.
It draws the negative publicity and criticism
from the environmentalists and affects the
brand image in a competitive market.
 The globalisation pushes the organisation to
cross national boundaries and deal with cultural
 diversity, which may have a detrimental impact
if the organisation lacks the cultural
intelligence.

The Dunzo The Errand Boy of the Internet SWOT

Analysis requires Dunzo The Errand Boy of the
Internet to differentiate between threats having
short-term or long-term implications. Threats with
immediate implications need to be addressed on a
priority basis to avoid any possible harm. While
threats with long-term implications can be tackled
after addressing the immediate threatening factors

Conclusion 
 
As of yet, Dunzo has been a prominent success in
the cities where it is functioning. The platform has
essayed an eminent role in making the routine tasks
of its customers easier and more conducive. Ahead
in the foreseeable future, the firm plans to enhance
the product searches on its app by collaborating
with various vendors and merchants. The platform
wishes to extend its physical retail store presence
on its mobile app in order to enhance its product
search. It is also attempting to extend its presence
in varying tier two cities. In the present technology-
driven world, Dunzo has the scope of expanding and
becoming a leading online delivery service
platform. 
TWO BOTTOM COMPANIES
DOODHWALA
*INTRODUCTION

Startups fail and the reasons are many. While everyone

loves to hear about success stories, it's the failures that
teach a greater lesson. Bangalore based 'Doodhwala', a
promising startup delivering fresh milk and groceries
direct to doorstep, recently stopped operations and the
news has concerned the startup community. However,
the reason for the shut down is not known yet. As
communicated by the founders of 'Doodhwala', 'FreshToHome'-another
Bangalore based startup
delivering meat and sea food-will now serve the
subscribers of 'Doodhwala' in Bangalore. While we are
still figuring out what could be the reason behind the
wind up, lets have a look at Doodhwala's

What was the Doodhwala business model?

IDEA BEHIND THE DOODH WALA STARTUP

The basic idea behind the startup was to give
a distribution network to the dealers and grocery stores on the tie-up
with the company. The dealers can be
manufacturers, producers, anyone who are in the
grocery business or the milk business. The startup
claimed to act as a platform between the consumers
and the dealers, for the fresh supplies.
As the name suggests, Doodhwala started with the
supply of the milk, then later they started getting into
the grocery business as well.
Doodhwala Highlights
Startup Name Doodhwala
Headquarter Bangalore
Co-founders Ebrahim Akbari & Aakash Agarwal
Sector Ecommerce
Founded 2015
Parent organisationBanger Tech Pvt. Ltd.
Website www.doodhwala.

journey.Founded in 2015, was the first in Bangalore to

bring fresh farm milk directly to customers. Besides
Bangalore, Doodhwala operated
in Hyderabad and Pune. The startup delivered milk,
fresh dairy products, groceries, fruits, and other fresh
daily essentials direct to home.
Doodhwala was launched with the vision to be the
largest and most loved fresh milk & daily essentials delivery service
across India, taking pride in excellent
customer service and enhancing India's disorganized
milk delivery network, employee satisfaction, and
return on investment.

HISTORY
Ebrahim Akbari and Aakash Agrawal founded
Doodhwala in 2015.
EbrahimAkbari, is an engineer by training, a serial
entrepreneur by profession, and a marketer by passion.
Along with his co-founder, he scaled Doodhwala from a
5 member team to a 400 member company in just three
years, making Doodhwala India's largest subscription_based e-grocer.
Ebrahim leads Doodhwala's growth and
geo expansion. He brings on board a unique perspective
on business strategies combined with rich experience of
effectively deploying business resources. A savvy
negotiator with inherent entrepreneurial skills, he
understands the entire supply chain industry and has
co-founded a business model that has revolutionized
the way people in India are buying milk and local dairies
are selling milk. Prior to establishing Doodhwala, Ebrahim Akbari was
heading a 20-year-old family business of Industrial Field
Supplies in Oman. As a Managing Partner, his focus was
on scaling the business across and outside Oman along
with looking for new growth areas and markets. Within
a year of Akbari's leadership, the company's turnover
increased by 30% and geo-expansion in Dubai proved to
be a profitable move within the first year of
operations.
Ebrahim, is a skilled theatre artist, an avid reader, and a
gold medalist swimmer. A regular speaker at industry
forums and platforms, Ebrahim recently spoke at the
VCC Food and AgriSummit and The National Food
Processing Conclave, in New Delhi.
Aakash Agrawal has a proven track record of
successfully leading a company's operations and sales.
He previously co-started a steel fabrication company,
UPPL, in 2010 in Odhisa where he drove operations and
infrastructure implementation. Under his leadership,
the firm within 5 years of successful operations clocked
INR 20 crore of turnover, and won the 'Vendor of The
Year'. Post Aakash's exit, UPPL is one of the very few
board run SMEs in India catering to the heavy
engineering industry. Aakash spearheads the logistics and operations
of
Doodhwala. He possesses an entrepreneurial mindset,
employing strong team leadership to create an outsized
impact with limited resources. With rich and multi_functional
expertise, Aakash has created competitive
advantages in key operational areas for Doodhwala and
developed a cost-effective omni-channel
distribution/logistics network.
A great believer in the saying, 'we will either find a way
or make one', Aakash spends much of his spare time
reading about politics, history, current affairs, and
traveling around the world.
Within three years, Doodhwala grew from two people
to an organization of 1000 people.
HOW WAS DOODH WALA STARTED
One late night in 2014, Aakash and Ebrahim were
working on a different business project, working and
munching on cereal with milk. They realized that there
was no milk for the second serving of cereals. This left
them wondering how life would have been easier if
there had been an app for ordering milk. Soon they grasped that they
unknowingly stumbled upon a great
business idea which was too exciting to let them sleep.
They wanted to immediately check the feasibility of this
idea, and so around 4 in the morning, they were out
and about to see how the milk supply market actually
worked. This was followed by weeks of research and
surveys and finally, they launched a beta version to test
the market. They were amazed at the response they
received. Consumers loved the idea of hassle-free home
delivery of milk. They were looking for a new age
'Doodhwala' (milkman in Hindi), and this laid the
foundation of Doodhwala.
Doodhwala - Name,Tagline and Logo

Doodhwala was designed to be the 2.0 version of the

traditional Doodhwala. Doodhwala's tagline is "India's
largest fresh milk delivery app".
What is Doodhwala
The Doodhwala mobile app lets users order fresh milk
and groceries easily.
Fresh milk is a part of every household's regular
purchase. Traditionally, Indians have been reliant on
their local milkmen for milk, but the urban India crowd
needed something more than just milk - they need ease, freshness, and
reliability. That's the problem
Doodhwala solved.
Variety of milk is a convenience that neither the local
doodhwala nor the kirana store can match. Doodhwala
boasted of the largest variety of milk. The platform had
70+ types of milk. Be it A2 milk, organic milk, goat milk,
camel milk, or lactose-free milk, Doodhwala offered
varieties to suit eclectic dietary requirements, making it
the ultimate destination for all kinds of milk.
Besides milk, Doodhwala also delivered fresh dairy
products, confectionery, bakery products, juices, fruits
and vegetables, other grocery consumables, personal
care products and many other items of your daily needs
right to your doorstep.
Some USPs of the Doodhwala app were:

1.An easy to use app to

manage for all your daily
essentials, with trusted
deliveries before 7 am even
for orders placed until 11
pm the night before.

2. Subscription or creating a
customizable delivery schedule made it easy to
plan all repetitive
purchases.

3.One can easily modify,

cancel or pause one's
subscription at any given
time.

4.The no checkout feature

(no constant topping of
wallet) was a sure favorite
amongst customers.

5. Zero delivery charges.

Doodhwala-BUSINESS MODEL
AND HOW IT'S WORK
There many things Doodhwala did differently than
previous and current players that made its business
model robust and cost-effective.
The main highlights of Doodhwala's business model
were:
1.The hybrid model for last
mile workforce - Consisted
of existing milkmen and
part-time workers.

2.Efficient mapping of delivery

routes-_Significantly lesser number
of delivery executives were
required to complete 'x'
amount of deliveries since
all the delivery routes were
mapped efficiently.

3. Lower dependence on
manual strength - Planned
delivery leading to a lower dependency on delivery
executives as well as
inventory.

4.Unlimited Delivery Base -

Focus on morning delivery
helped easier hiring -
basically, anyone interested
in working for a few hours
in the morning could be a
Doodhwala delivery
executive.

5.Resource optimization -
Planned demand reduced
inefficiencies and optimizes
better utilization of
resources.

6.Drastically reduced cost -

The right combination of
technology and process in
every step of the cycle -
procurement, warehousing,
and sorting reduced cost.

7.Predictive inventory -
Subscription model made way for strong predictive
inventory algorithms which
ensured almost zero
wastage.

8.Advanced algorithms - Cost_benefit approach towards

technology laid such that
every implementation
either increased revenue or
decreased cost across
Doodhwala's supply chains

9. Single delivery slot

network - The network of
milk delivery guaranteed
low mid-mile costs due to
an obvious reason i.e, no
traffic in the morning hours.
Plus, it also guaranteed no
peak hour rush.
10. Market and Demand
Analysis - Adoption of Omni
channel is driven by digital
demand. It allows
optimization on the logistical front, better
inventory management
across all points of sale.

11. High customer density -

To curtail last mile costs,
Doodhwala completed
10000 deliveries every
hour. Each delivery
executive completed 100
deliveries in a 3-hour shift.

12. Efficacy of micro-delivery

model over on-demand
fleet - Ensured higher
customer engagement and
focused on high frequency -
everyday delivery.

DOODHWALA FUNDING AND INVESTORS

Doodhwala raised more than $14.2 Million in funding in
3 rounds. Doodhwala's funding details are:

Funding Date Funding Funding Investors

Stage Amount

August 2017 Seed Undisclosed Tom Varkey

Round

February Seed $2.2 million Omnivore

2018 Round Partners

November Series A $12 million Undisclosed

2018

DOODHWALA -STARTUP CHALLENGE

According to Ebrahim, the last mile delivery is the
biggest challenge for every e-tailer in this country. Low
efficiency of resources and route-planning problems are
the core issues that cause the whole system to be
inefficient and expensive. This paired with the
challenges in delivery infrastructure bring additional
problems to the state of the last mile. However,
Doodhwala had a hybrid model for its last mile workforce which
consisted of existing milkmen and
part-time labor.
We require a lesser number of boys to complete x
amount of deliveries since our delivery routes are
mapped efficiently. in other words, we have a lower
dependency on labor. This ensures we never have
peaking problems.

DOODHWALA- COMPETITORS
Startups like Daily Ninja,Milkbasket and Supr competed
with Doodwala
Doodhwala - GROWTH
Within 3 years of operations, Doodhwala witnessed
extremely rapid growth:
1.The company was doing
around 30,000 deliveries a
day.

2.It grew 5 times during 2018-

2019 with an 85% customer
retention rate. While most
companies and online e-commerce retailers struggle
with the frequency of
purchases, Doodhwala
received customers at a
minimum of once a week
for a recurring purchase,
making its retention rates
one of the highest in the
industry.

3.Doodhwala was one of the

largest milk e-tailers
moving 13 lakh liters
monthly and had the
highest delivery fulfillment
rate at 99.8%.

4.Doodhwala had industry's

lowest operational cost at
5% cost of sales.

DOODH WALA SHUTDOWN

Now we are finally going to talk about what went
wrong with Doodhwala. When I researched about the
story of this startup, I came across multiple reasons
why they failed. If there was just 1 reason, they could
have saved themselves from failing but they went
down like the titanic.
Unable to get their money, some vendors stopped
supplying products to the company in September 2019
due to unpaid dues. Radha Krishna, who was the
marketing head for Doodhwala, had documented a
protest against the founders. This case filed on October
22, 2019 was over unpaid pay from July-September,
2019
The 7 reasons were as follows:-
1.They were burning Too Much Cash,
2.They were operating on Low Margins,
3.The Acquisition Cost of a customer was too high,
4.Use of Excessive Discounts and Cashbacks,
5.There was no clear competitive
advantage or differentiating factor,6.They faced a lot of competition
from other
startups like Ninjacart and also from big
companies like Big Basket and Grofers &
7.They didn't receive a fresh round of funding from
their investors. This might had saved them from
stopping their operations.
You can take any reason and consider it to understand
why this startup failed but the sad story is that they
might never resume their operations in the future.
According to a vendor, they owe Rs 6-7 crores to
around 30-35 vendors in total.
According to the vendors, both of the co-founders are
absconding and their phones are continuously
switched off. Unable to get their money, some vendors
stopped supplying products to the company in
September 2019 due to unpaid dues.
Radha Krishna, who was the marketing head for
Doodhwala, had documented a protest against the
founders. This case filed on October 22, 2019 was over
unpaid pay from July-September, 2019. He asserted
that they owed Rs 2.88 lakh to him.
He also said that, around 60-70 employees have not
been paid. An employee, who wished to remain anonymous, says that
despite several follow-ups, he is
yet to receive his salaries and is owed over Rs 3 lakh.
One vendor Manjunatha K, who owns a company
called Adern Creamery Pvt Ltd, supplied milk to the
startup. In his complaint, he said that the founders
have not paid him his dues for the milk he supplied
between June 1 to September 12, which amounts to Rs
17,42,000. As per his complaint, on September 15,
Doodhwala gave him a check of Rs 9.6 lakh, which
bounced.
Rahul Partners, managing partner at Lokal Buzz Events
and Promotions, told that the company had done
some promotional activities for Doodhwala, for which
it had submitted 8 to 9 invoices, out of which 4 are
pending. Doodhwala owes Lokal Buzz Rs 1.38 lakh,
which it hasn't paid for the last 6 months.
And it's not just employees or vendors, a look at the
social media pages of Doodhwala shows several
disgruntled customers who haven’t received orders
and refunds. Several users also complained of their
money getting stuck in Doodhwal's wallet after it
handed over operations to Freshtohome.

DOODHWALA-SWOT ANALYSIS:
Strength:
Doodhwala was the first in Bangalore to bring fresh farm milk directly
to customers. Besides Bangalore, Doodhwala operated in Hyderabad and
Pune. The startup delivered milk, fresh dairy products, groceries,
fruits, and other fresh daily essentials direct to home. workforce
which consisted of existing milkmen and
part-time labor.
We require a lesser number of boys to complete x
amount of deliveries since our delivery routes are
mapped efficiently. in other words, we have a lower
dependency on labor

WEAKNESS:
Fund was not maintain properly, they were operating on low margins ,
use of excessive discount Or cashback.

OPPORTUNITY:
First online platform who bring milk directly to the customers.
First e-commerce company on that time of Startup.
Milk and health go hand in hand across the world, but particularly in
India. However, the country’s huge milk industry remains fragmented,
and there’s huge opportunity for any one starting up in this space.

THREAT:
Rivalry of competitors are the major issue for every marketer.
Competitors:
Daily ninja
Milk basket
Are super competitive with doodh wala .

CONCLUSION:
To sum it up, something really went wrong with
Doodhwala and we just don’t know what exactly
happened with them. Although we know that there
are several reasons why they failed
1) They don't maintain there fund flow
2)They don't even analyse there competitors
3)They don't change there way of works
4)They don't provide effective service to their
customer.
5)There logo can't relate with name of the company
and the culture of india ..
If you're an aspiring entrepreneur who read till here
then thanks for reading and please note all the
mistakes that they did so that when you start your
own startup, you can avoid them. We wish all the best
for our future Entrepreneurs

INTRODUCTION
Gurugram-based foodtech startup Yumist has shutdown

its operations. Founded by former Zomato official, Alok

Jain, along with restaurateur Abhimanyu Maheshwari in

November 2014, Yumist, served home-style meals

prepared in their own kitchens. As per the founders,

failure in raising funding was one of the reasons behind

the shutdown.

We all have come across instances of startups making it

big, in fact every business is a startup in the initial

stages. There is a lot that goes into turning those

intangible dreams into a tangible reality. The right

investment, continuous performance, meeting shortterm and long-term targets, all are equally
important to

a promising idea. This is where a startup makes it or

breaks it. O

ne such startup that we are going to discuss about

is Yumist, a startup that aimed to serve home cooked

meals via Zomato and Swiggy.

Startups are brainchildren of visionaries which go on to

create history most times. Though, nowadays we even

have Startup Accelerators to boost startups, but still

there are some exceptions to this statement.

In a detailed blog post, founders, Alok and Abhimanyu

mentioned, “We failed to raise the kind of capital that

this business required while staying true to the

customer problem. In hindsight, there’s a bunch of

internal and external factors that led us to this dead

end.”

The startup had raised its last funding round in

December 2015, when Ronnie Screwvala led Unilazer

Ventures, Orios Venture Partners and Steven Lurie, a

Valley-based investor-fueled in $2 Mn (about INR 12 Cr)

in the company. Prior to this round, the company had

raised $1 Mn in February 2015.

However, the founders’ believe,

“In hindsight, we have no complaints and, in

fact, are proud entrepreneurs today. Building

Yumist gave us the opportunity to work with

great minds, work at the cutting edge of food

science and technology in all its facets, and

create frameworks and supply chains we

believe will become industry standards in the

near future. The thrill and meaningfulness of

the journey supersede any destination we

might have hoped to reach.”

Yumist.com

Founder(s): Alok Jain, Abhimanyu Maheshwari

Headquarter: Gurugram, Haryana

Launched: 2014

Category: Foodtech

Closed in: Sep 29, 2017

Funding: In December 2015, the startup

had raised the seed round of funding of $2

million (INR 13.8 Cr) from Unilazer

Ventures, Orios Venture Partners and

Steven Lurie. Also prior to that in January

2015, Yumist had secured $1 million (INR

6.54 Cr) amount of funding.

HISTORY

ALOK JAIN
Entrepreneur. Food tech leader. Currently EiR @

Swiggy. Earlier built Yumist and led growth at Zomato.

SwiggyUniversity of Tulsa

Bangalore Urban, Karnataka, India500+ connections

Join to Connect

About

Having founded multiple digital businesses across India,

US and Singapore and serving at CxO roles in two others

at different growth stages, I have experienced startup

life in all its glory. Over 18 years in this domain, I have

got my hands dirty with various aspects of building a

successful business.

As an Entrepreneur, I have built businesses across food

tech, e-commerce, consumer internet, mobile and

consulting. I love creating stuff from scratch and

building stellar teams.

In my Pursuit of Yummyness, I have been engaged with

food tech since 2013 - first as CMO at Zomato, followed

by my own venture Yumist and currently as an EiR at

Swiggy.

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Experience

Swiggy Graphic

EiR

Swiggy

Mar 2018 - Present3 years 4 months

Bangalore

Stay tuned :)

Yumist Graphic

Founder & CEO

Yumist

Sep 2014 - Mar 20183 years 7 months

Gurgaon, India

Yumist was a full-stack food tech company that

delivered delicious, homely meals on demand.

Customers could place their orders on our apps in

seconds and we delivered their meals within 40

minutes. At Yumist, we owned end-to-end of the supply

chain from food production to delivery and used

technology across all touch points to achieve 35% gross

margins in a very price sensitive market. We serviced

over a million meals across NCR and Bangalore.

Zomato Graphic

Chief Marketing Officer

Zomato

Aug 2013 - Jul 20141 year

Gurgaon, India

Zomato is a popular restaurant discovery service

available in multiple countries across APAC, Middle

East, Europe, Africa and the Americas. My primary

responsibility as CMO was spearheading the global

marketing efforts covering digital, ATL, BTL, product

distribution, partnerships, PR and community

engagement. Besides Marketing, I was also driving New

Initiatives and was involved in other functions like

Product and Recruitment when needed.

About

Having founded multiple digital

businesses across India, US and

Singapore and serving at CxO roles in

two others at different growth stages, I

have experienced startup life in all its

glory. Over 18 years in this domain, I

have got my hands dirty with various

aspects of building a successful business.

As an Entrepreneur, I have built

businesses across food tech, ecommerce, consumer internet, mobile

and consulting. I love creating stuff from

scratch and building stellar teams.

In my Pursuit of Yummyness, I have been

engaged with food tech since 2013 - first

as CMO at Zomato, followed by my own

venture Yumist and currently as an EiR at

Swiggy.

ABHIMANYU MAHESHWARI

Abhimanyu Maheshwari, an entrepreneur by profession

has been in the hospitality industry for the past ten

years. He initially worked at ‘Azad Hind Dhaba’ in

Kolkata, rebranded it, streamlined its operations and

developed it into a one-of-a-kind chain of affordable

North-Indian restaurants. After gaining experience, he

started with his own brand called ‘Zing Restaurants’ in

2011. Zing Restaurants is a full-stack F&B company. It

operates a bouquet of restaurant brands, which

includes ‘Rang De Basanti Dhaba’, which is amongst

India’s fastest growing North Indian Brands.

Yumist Owners:According to their LinkedIn account,

Abhimanyu Maheshwari continued with his six-year-old

company Zing Restaurants post-shutdown and Alok Jain

joined Swiggy as EiR in March 2018. The food delivery

space has been rife with activity. Startups have popped

across the country with varying models, and investors

have also shown a heavy inclination towards food tech

startups. Yumist is one such startup in Gurgaon which

was launched by ex-Zomato CMO Alok Jain and

Abhimanyu Maheshwari, a person with experience in

the F&B space. The startup has been backed by Rehan

Yar Khan’s Orios Ventures. We have earlier explored

questions like what really is foodtech. This time we

speak with Alok and Abhimanyu about the space, from

an entrepreneur’s point of view and the opportunities

that exist.

HOW DID YUMIST STARTUP

As Promising as it sounds, there are certain

practicalities which are involved in every theoretically

perfect plan. In this case, funds eventually turned to be

the determining factor.

The idea drew a handsome number of investors and

was more or less a hit amongst them. The next step was
to implement the right techniques to take the idea

forward. Yumist did well to partner

with Zomato and Swiggy for delivering pocket friendly

homely meals. They had even carved a niche for

themselves in certain regions but that was far from a

permanent spot in the market. It would've taken them

more than just consistency to achieve that.

The reviews for Yumist were no different from the ones

any foodtech startupwould receive: a mixture of good

and bad reviews. Though all reviews have either been

removed or deleted, there are certain reviews one can

still come across. These reviews happen to be from

regions where Yumist wasn't even active, in fact it

never served those regions deeming them null and void.

The important factor behind Yumist's downfall

was poor timing and an eventual cash crunch. The

foodtech startup misjudged certain aspects and couldn't

fortify its position in the industry eventually leading to

the shut down of the company.

YUMIST TAG LINE AND LOGO

YUMIST COMPETITORS

1)FRESHMENU

2)Hola chef hospitality pvt. Ltd.

3) BOX8

HOW DID YUMIST WORK

Yumist is a food tech company that offers homely meals under 30 minutes. It takes delivery
orders

through our Android and iOS apps, as well as through . The YuMist model allows consumers to
order food on demand through its mobile app, and the company, via its logistics and supply
chain-focused technology platform, delivers food within 30 minutes or less.

YUMIST FUNDING AND INVESTMENT

Funding

For a company that had plans for the next few

years in the pipeline, what did not cooperate was

their funding rounds. They had only 2 of them.

Their first Seed round took place in January 2015,

which raked in USD 1 million.

The second round took place in December of the

same year, which brought in double the amount

raised in the first round, i.e, USD 2 million. The lead

investor for this round was Unilazer Ventures.

By March 2017, the company was hitting profit

margins at Rs.65 per order and had an average

delivery time of 20 minutes. It was faring better

than most.
Announced date

Apr 1, 2017

Transaction Name

Seed Round - Yumist Logo

Seed Round - Yumist

Number of Investors

Money Raised

$386.3K

Lead Investors

Undisclosed

Dec 9, 2015

Transaction Name

Seed Round - Yumist Logo

Seed Round - Yumist

Number of Investors

Money Raised

$2M

Lead Investors

Unilazer Ventures

Announced Date

Feb 2, 2015

Transaction Name

Seed Round - Yumist Logo

Seed Round - Yumist

Number of Investors
1

Money Raised

$1M

Lead Investors

Orios Venture Partners

KIND OF PRODUCTS SERVED BY YUMIST

Yumist is a food tech company that offers homely meals under 30 minutes.

YUMIST DOWNFALL

People's verdict on Yumist

The important factor behind Yumist's downfall was

poor timing and an eventual cash crunch. The foodtech

startup misjudged certain aspects and couldn't fortify

its position in the industry eventually leading to the

shut down of the company.

In 2017, the main reason for the startup being closed

was a lack of funding. Hence, operational charges

increased and profits did not increase.

Yumist's expansion wasn't as widespread as the

company would've hoped for and the startup was active

in just a few regions.

In May 2016, operations in Bengaluru were shut down

due to the absence of a kitchen in the city. This was

followed by the inauguration of a 12000sq ft. kitchen

for Delhi NCR. Yumist was still recovering from the

losses incurred due to the shut down of operations in

Bengaluru.

This came as a major setback for Yumist's profits. The

major reason they gave for this shut down was

the absence of a dedicated facility for food preparation.

Since the operational charges were racking up and the

profits weren't, the company had to close all operations

in 2017.

The major reason for the startup being shut down in

2017 was lack of funds. Investors who had entrusted the

startup with its promising vision could see it lacking

steam. The startup had generated funds but not enough

to sustain its operations.

“We failed to raise the kind of capital that this business

required while staying true to the customer problem. In

hindsight, there’s a bunch of internal and external

factors that led us to this dead end,” stated in a post on

Yumist's blog.

The founders were positive that the condition of the

startup would eventually improve and by June 2018,

they would've become a profitable company. The fact

that they were incurring more losses, not even enough

to sustain operations made this belief look

more unrealistic with each passing day.

The final blow came in 2017 when Yumist had to finally

close all operations and give up on the vision they had

started off with.

“We are shutting shop today. We failed to raise the kind

of capital that this business required while staying true

to the customer problem. In hindsight, there’s a bunch

of internal and external factors that led us to this dead

end. We learnt from our mistakes and recovered fast,

but maybe not too fast,” asserted the founders on the

company's blog.

SWOT ANALYSIS OF YUMIST

STRENGTH

Yumist was the first who serve people food as home

made food .

The next step was to implement the right techniques to

take the idea forward. Yumist did well to partner

with Zomato and Swiggy for delivering pocket friendly

homely meals

And also they serve the food in a minimum price only

100

WEAKNESS

Yumist did not own a kitchen facility in Bengaluru

which stopped them from bringing similar

enhancements as NCR and fragmented the brand.dur to

lack of funds they could not maintain there fund flow.

poor timing and an eventual cash crunch

They also don’t see the review on there website

They must delete or ignore it .

there’s a bunch of internal and external factors that led

Yumist to 'a dead end'.

OPPORTUNITY

First online platform who serve home made food

directly to the customer doorstep.

First E-businees company on that time of startup

THREAT

So many competitors like

1) Box8

2)Freshmenu

3)Holachef

CONCLUSION

Conclusion The Future

Yumist was one of the first companies in India to

showcase the advent of the cloud kitchen. And the

founders are still sticking to their guns and saying

that even though the model hasn’t caught on yet,

that is where the future lies.

“Cloud Kitchens are here to stay. It’s probably the

case that the first one through the door gets shot.

The problem we were trying to solve is a big one

and we are certain someone will pick up from

where we left. Our wishes and support are with

them.”
So far, Yummist is not showing signs of a

resurgence nor it is moving ahead with the idea of a

cloud kitchen with afresh company.

Its failure was a result of its circumstance, as much

as it was of mismanagement. Many companies

didn’t survive the 2016 startup bust, and this

company just happened to join the list.

SUGGESTION
START UP BUISNESS IS NOT A EASY TASK . AS IT HAS MANY RISKS. AT THE
BEGINNING START UPS FACE HIGH UNCERTAINITY AND HAVE HIGH RATES OF
FAILURE, BUT A MINORITY OF THEM DO GO ON TO BE SUCCESSFUL AND
INFLUENTIAL AND SET A IDEAL EXAMPLE OF BUISNESS AND COMPANIES.

START UPS TYPICALLY BEGIN BY A FOUNDER OR CO-FOUNDERS WHO HAVE A

WAY TO SOLVE A PROBLEM, WHO HAVE BUISNESS STRATEGY, PERFECT
DESIGNING PRINCIPLES. START UP COMPANY IS ALL ABOUT TAKING
DECISIONS WHICH IS PROVED POSITIVE FOR THE COMPANY BECAUSE LACK
OF INFORMATION AND HIGH UNCERTAINITY, THE NEED TO MAKE DECISIONS
QUICKLY, FOUNDERS USE MANY HEURISTICS AND EXIHIBIT BIASES IN THEIR
STARTUP ACTION.

BEFORE THINKING ABOUT PROFIT AND BEING OVERCONFIDENT STARTUP

BUSINESS NEED A TRIAL BEFORE REACHING THE CONCLUSION. RIGHT
DESCISIONS AND SMART WORK MADE A STARTUP BUSINESS RUN AND SET
AN INFLUENCIAL EXAMPLE FOR OTHERS.

AS WE ALL KNOW THAT TODAY TECHNOLOGY PLAYS A MAJOR ROLE IN OUR

LIVES WITHOUT INTERNET WE CAN’T IMAGINE OUR DESTINATIONS.
EVERYONE WAS MAINTAINING THE PERSONAL LIFE AS WELL AS SOCIAL LIFE.
RATHER THAN THAT TODAY BUSINESS ALSO USED TECHNOLOGY AND
INTERNET TO SATISFY THEIR CUSTOMERS.

AS WE ARE TALKING ABOUT TECHNOLOGY AND STARTUPS HERE ARE SOME

EXAMPLES OF BUSINESS TO BUSINESS E-COMMERCE LIKE UDAAN, BYJU’S,
DOODHWALA, AND DUNZO.COM. ALL THE ABOVE COMPANY IS ABOUT
PROVIDING SERVICES ONLINE AND EDUCATION ALSO.

UDAAN IS ONE OF THE MOST DESIREABLE COMPANY NOWDAYS .UDAAN IS

FOUNDED BY FLIPKART VETERANS SUJEET KUMAR, AMOD MALVIYA AND
VAIBHAV GUPTA . IT HAS A PICKS UP PRODUCT FROM MANUFACTURES TO
SELLERS IN 80-100 CITIES AND DELIVERS ACROSS 800-900 CITIES AND TOWNS.
THE MOST LIKEABLE AND DESIRABLE THINGS ABOUT UDAAN IS
THEIR IDEA OF PROVIDIG PRODUCTS. BECAUSE OF UDAAN IT IS EASIER FOR
EVERYONE TO PURCHASE EVERYTHING . FROM STATIONARY TO
KITCHENWARE , HOME APPLIANCES , VEHICLES , CLOTHINGS, CONSUMER
GOODS AND ALL THE USING THING IN OUR DAILY LIVES.

RATHER THAN UDAAN BYJU’S IS ANOTHER B2B COMPANY. IT IS AN INDIAN

MULTINATIONAL EDUCATIONAL TECHNOLOGY COMPANY WHICH PROVIDES
ONLINE EDUCATION .BECAUSE OF ITS FEATURES AND SERVICES IT IS EASIER
TO EVERY STUDENT ACROSS WORLD TO HAVE A CHANCE TO CLEAR THEIR
DOUBTS. BYJU’S HAD A MAJOR ADVANTAGES FOR STUDENTS AND FOR
UPCOMING GENERATIONS IT A MOST BENIFICIAL COMPANY .FOUNDER OF
BYJU’S IS BYJU RAVEENDRAN STARTED BYJU’S BECAUSE OF HIS PASSION AND
MAKING EDUCATION A DESIRE FOR STUDNTS AND MAKE A TAGLINE FOR HIS
COMPANY THAT ‘’ FALL IN LOVE WITH LEARNING ‘’IT IS A EASIER WAY TO
GET WELL QUALIFIED TEACHERS AND STUDENTS GETTING THEIR
KNOWLEDGE BY PAY ONLINE FEE .

OTHER B2B COMPANY IS DHOODHWALA FOUNDED BY EBRAHIM AKBARI

AND AKASH AGARWAL STARTED A DIGITAL MILK SERVICE. THEIR IDEA OF
START UP IS ABOUT EARLY MORNING MILK DELIVERS AS A METHOD TO
HOOK IN REPEAT CUSTOMERS. IT ALSO OFFERED CATEGORIES SUCH AS
BAKED ITEMS, MEAT, FRUITS AND VEGETABLES, STAPLES, PERSONAL CARE
PRODUCTS AMONG OTHERS. THEIR IDEA OF PROVIDING DIGITAL SERVICES
OF MILK FROM DOOR TO DOOR TO GETTING ORDERS ON THE BIG BASKET
DHOODHWALA IS ANOTHER START UP B2B COMPANY WHICH BECAME
SSUCCESSFUL BY THEIR HARD WORK AND SATISFYING CUSTOMERS IN EVERY
MATTER .
NOW WE ARE TALKING ABOUT DUNZO ANOTHER B2B COMPANY.
FOUNDER OF DUNZO IS KABEER BISWAS AND CO –FOUNDERS ANKUR
AGARWAL, DALVIR SURI, MUKUND JHA WHO STARTED DUNZO AS A START
UP
COMPANY WHICH GOT A BIG NAME AFTER HIS SERVICES. DUNZO IS
SIMILAR AS UDAAN IT ALSO PROVIDES EVERYTHING ONLINE TO US BUT
DUNZO IS
NOT ABOUT SHOPPING OR PURCHASING LIKE OTHER COMPANIES BUT IT
IS ABOUT ORDERING TO A PERSON WHO IS GOING TO BRING YOUR
PURCHASING STUFFS FROM A MALL OR A SMALL SHOP. DUNZO IS
ABOUT GETTING SERVICES BY THE NEAREST DELIVERY PERSON. IT
WORKS AS YOU FORGOT ANYTHING YOU CAN GET THE APP AND
MAKING YOUR ORDER TO PROVIDE YOUR STUFF FROM ANYWHERE.
DUNZO IS ONE OF UNIQUE
SERVICES WE DON’T HAVE RUSH OUT FROM SOMWHERE TO GET OUR
FOGOTTEN STUFFS. DUNZO TELLS US ABOUT HOW WE CAN USE
TECHNOLOGY FOR OUR ADVANTAGE. DUNZO ALSO TIE-UPS WITH
SOME RESTAURANT, CLOTHING SERVICES TO SAMALL GENERAL
STORES.

YUMIST IS A ANOTHER B2B STARTUP RELATED TO FOOD SERVICE.

FOUNDER OF YUMIST IS ALOK JAIN, ABHIMANYU MAHESHWARI. IT IS
STARTED FROM GURUGRAM, HAVING FOUNDED MULTIPLE DIGITAL
BUSINESSES ACROSS INDIA. YUMIST TAGLINE IS COMFORT FOOD ON
DEMAND TELLS US ABOUT IT SERVICES AS IT FULFILL OUR DEMANDABLE
FOOD AT OUR DOORSTEP WITH EFFECTIVE AND EFFICIENT SERVICES. THIS
COMPANY ALSO TELLS US ABOUT TECHNOLOGY BY ONE CLICK WE CAN
GET FOODS ACCORDING TO OUR CHOICES AND NEED. TADAY ZOMATO
AND SWIGGY ARE PARTNERS OF YUMIST AND IMPLENTING THEIR
BUSINESS AND SERVICES ACROSS THE WORLD. TODAY YUMIST IS ONE OF
THE GREATEST SERVICE WE HAVE.
 TALKING ABOUT ALL THE B2B START UPS WE SET UP A CONCLUSION THAT
HOW TECHNOLOGY IS IMPORTANT FOR US IN EVERY WAY. STARTING UP
A BUISNESS NEED SMART USE OF TECHNOLOGY AND SERVICES TO
BRING UP CUSTOMERS VIEWS AND DESIRE TO GETTING SERVICES FROM
THEM.

CONCLUSION
Startups are one of the most promising ways to solve the critical problems humanity is facing
because they can react much faster to problems that arise and can innovate solutions more
freely than traditional corporations.

Startups have also shaken the very foundations of our economic systems, in particular
through the now commonplace “sharing economy.”

While the world-changing potential in startups is sometimes overhyped, successful startups

do have the potential to create a significant positive impact on the world. And even when
startups fail, they still have an impact, especially through the learnings for the founders,
employees, investors and other stakeholders.

Finally, startups have an impact also on the lives of the startup entrepreneurs themselves. By
embarking on a startup journey, the entrepreneur will learn a great deal about discovering
actual problems, innovating solutions, analyzing markets and building the organization and
processes to support these activities. This helps the entrepreneur develop an entrepreneurial
mindset, through which they can also contribute to other life activities, even if they later end
up working in a more traditional organization.

We did a case study on five start-up companies,which concluded something like this:

Dunzo has been a prominent success in the cities where it is functioning. The platform has
essayed an eminent role in making the routine tasks of its customers easier and more
conducive. Ahead in the foreseeable future, the firm plans to enhance the product searches on
its app by collaborating with various vendors and merchants.

In the present technology-driven world, Dunzo has the scope of expanding and becoming a
leading online delivery service platform. 
Udaan is a B2B trade marketplace which is specially designed to empower, retailers,
wholesalers, traders, and manufacturers using technology as a source. The best thing we can
learn with the Udaan case study is that focused partners are the connections that you have
with other business, legislative, or non-consumer substances that help your plan of action
work.

The story of Byju Raveendran and his brainchild,Byju’s-The Learning App,is indeed an
inspiring one.With the acquisition of Akash educational services and White Hat Jr. coding
platform,Byjus’s is set to become an all-round giant in the field of online education and
interactive learning for kids and adults.

To sum it up, something really went wrong with

Doodhwala and we just don’t know what exactly
happened with them. Although we know that there
are several reasons why they failed
1) They don't maintain there fund flow
2)They don't even analyse there competitors
3)They don't change there way of works
4)They don't provide effective service to their
customer.
5)There logo can't relate with name of the company
and the culture of india.

Conclusion The Future

Yumist was one of the first companies in India to

showcase the advent of the cloud kitchen. And the

founders are still sticking to their guns and saying

that even though the model hasn’t caught on yet,

that is where the future lies. So far, Yummist is not showing signs of a

resurgence nor it is moving ahead with the idea of a

cloud kitchen with afresh company.

If you're an aspiring entrepreneur who read till here

then thanks for reading and please note all the
mistakes that they did so that when you start your
own startup, you can avoid them. We wish all the best
for our future Entrepreneurs