Attitudes of Grade 12 Students of Alimodian National Comprehensive High School

Towards Engaging in Online Business

Chapter 1: The Problem and its Background

Introduction

This chapter is divided into four parts: (1) Introduction, Background of the study,

(2) Statement of the Problem, (3) Scope and Delimitation, (4) Significance of the Study.

Part One, Introduction and Background of the Study, it discusses the information

about the study and the importance of the chosen topic.

Part Two, Statement of the Problem, this includes the explanation to the problem

and the proposed solution.

Part Three, Scope and Delimitation, it identifies the coverage and extent of the

study.

Part Four, Significance of the Study, identifies the specific contribution of the

study and the benefits that could be derived from the results of the study.
Introduction, Background of the Study

As we all know, technology totally catches the interests of people. They easily get

attached to online ventures. Since many people do not have permanent job they choose to be

engaged in online business. As a millennial student, we are fond of buying and selling stuffs

online. Internet nowadays is one of the most frequently used by the consumer or producer for

shopping. The power of online business in market place, is important for retailer and consumers

behavior to better understand the attitudes towards online business.

Attitudes of Grade 12 students in engaging towards Online Business as we conduct this

study we will be able to know how online sellers deal with their customers. We chose this

problem to be able to know the attitudes and behavioral intention of online business. This study

will be conducted in Alimodian National Comprehensive High School. It will benefit the students

who are engaging towards online business and also to us as a researchers because we will become

knowledgeable enough about the strategies used in online business. We conduct this study

because we want to know how millennial easily got engaged into online business. Some of them

prefer to buy online rather than market or retailed products. After this study we can identify the

behaviors towards their customers. So that at the end we can gather idea and it will also be

helpful to us on how to be a good businessman/businesswoman. It would be a great help for us

and also as an ABM student.

This study aimed to know the perspective of Grade 12 students regarding online business.

Specifically, it sought to answer the following questions:

1. What are the reasons why students engage in online business?

2. What are the positive and negative effect of engaging towards online business?

3. Why most of the students prefer to buy online than in market or retailed products?

To attain this purpose, the following question were asked:

1. Since you are engage in online business how can it help you?

2. What lessons you gather in online business that you can apply in your daily life?

3. What strategies and skills you gain in online business?

Scope and Delimitation

The coverage of this study will be the Grade 12 students of ANCHS in engaging towards

online business and also their attitudes towards it. It seeks to know the perception of Grade 12

students in online business.

The study will be conducted in Alimodian National Comprehensive High School. The

participants will be the Grade 12 students who are engaged in online business. One of the main

focuses of this is their attitudes. The gathered information from the subject may help us to gain

more knowledge about online business.

The result of this study will be beneficial to the students who are engage in online

business as well as to people who are fond of buying online.

To the people who wants to be engage in online business, this could benefit them on how

to talk to the consumer and what strategies they should use to catch the interest of their consumer.

To the people who are fond of buying online, they will be benefited in terms of less

expense and also knowledge in online buying. They will know what the advantages in buying

online than in market are.

To the parents they will be well-informed and developed their relationship towards their

children.

Lastly, to the future researchers, the result of this study may serve as a reference for

future studies.
 CHAPTER 2

Review of Related Literature

This chapter is divided into six parts: (1) Review of Related Literature, (2) Review of

Related Study, (3) Theoretical Framework, and (4) Definition of Terms.

Part One, Review of Related Literature it discusses the definition and attitudes of

Alimodian National Comprehensive High School Grade 12 students.

Part Two, Review of Related Study, where it focuses on the attitudes of Grade 12

students in engaging towards online business.

Part Three, Theoretical Framework, captures something real and organize ideas.

Part Four, Definition of Terms, key or important terms in the study are clearly defined.
REVIEW OF RELATED LITERATURE

Online business is the most influential in today’s generation. People tend to buy online

rather than retailed products. Due to the easy accessibility of internet usage online business is

rapidly increase. Consumer recognize the need for buying some product, they refers to the

internet to buy online and start to search for the information and look for all the alternatives and

finally make a purchase which best fits to their needs.

Rowley and Okelberry (2000) noted that 20 percent of consumers surveyed in 2000

expressed discomfort with shopping online. Szymanski and Hise (2000) used focus groups of

internet shoppers to explore e-satisfaction and identified it as the outcome of consumer

perceptions of online convenience, merchandising, site design, and financial security.

Furthermore, the growth in the number of online shoppers is greater than the growth in internet

users, indicating that more internet users are becoming comfortable shopping online (Magee,

2003). Consumers’ concerns about payment security and its relationship to attitudes toward

internet shopping and actual purchases were explored by Kwon and Lee (2003). Respondents in

their study were overall comfortable using the internet and most of them had spent more than

$100 shopping online in the previous six months. Kwon and Lee observed a negative relationship

between attitude toward internet shopping and concerns about online payment security.

Consumers with a positive attitude toward online shopping seem to be less concerned about

payment security. Likewise, Consumers who indicated greater concern regarding online payment

security were less. College students’ attitudes 421 likely to make online purchases. The

availability of alternative off-line payment methods increased consumers’ likelihood to shop

using the internet. They found that access to a variety of brands and the variety of merchandise

were strong criteria shaping consumers’ decisions to shop on the internet, with good quality of

merchandise and reasonable prices the most important attributes of online retailers. In addition,

they observed that consumers who had more favorable attitudes toward online shopping had
higher intentions to purchase clothing via the internet in the future. They found that the attitudinal

component is a critical concept in consumers’ intentions to shop online and the subjective norm

(social component) was revealed to be a significant predictor of behavior. College students

represented the consumer sample in a study conducted by Then and DeLong (1999). They cited

the initial hesitation of shoppers to use the internet for clothing and reasoned that this could be

due to a lack of visual, tactile, and kinesthetic experiences online. When ordering online, the

college students in this study indicated security, convenience, and return policy were important

components in their purchasing decisions. Furthermore, respondents indicated that apparel

products sell better online when fit is not a critical factor and they recommended that online

retailers make products available that are not easily accessible in other venues.

Online shopping is used as a medium for communication and electronic commerce, it is

to increase or improve in value, quality and attractiveness of delivering customer benefits and

better satisfaction, that is why online shopping is more convenience and day by day increasing its

popularity.
 Review of Related Study

The internet, as a mean for both firms and individuals to conduct business, is nowadays

one of the most widely used non-store formats.

According to Magee (2003), the growth in the number of online shoppers is greater than

the growth in internet users are becoming comfortable to shop online. The two most commonly

cited reasons for online shopping have been convenience and price (Chen and Chang, 2003). The

capability of purchasing without living your place is of great interest to many consumers.

Moreover, the used of internet tools for price searching and comparison provides an additional.

Bellman et al (1999), investigated various predictors for whether an individual will purchase

online. Authors concluded that demographic variables, such as income, education and age, have a

modest impact on the decision of whether to buy online, whereas the most important determinant

of online shopping was previous behavior, such as earlier online purchases.

Through online shopping consumers can buy faster, more alternatives and can order product and

services with comparative lowest price.

Theoretical Framework

Theory of planned behavior (TPB) proposed by Icek Ajzen in 1988 to 1991 as an

extension to theory of reasoned action. This is also an important concept as it provides a link

between attitudes and behavior. It helps one to understand how one can change the behavior of

the people. This theory will be helpful in understanding how consumer change their behavior to

shop online than physical store purchases. Technology acceptance model (TAM) that is

developed by Fred Davis and Richard Bagozzi. An information system theory that sets out to

study the users acceptance towardsparticular system by Davis 1989, Bagozzi and Warshaw 1992.

Writers have selected this theory as it is commonly used theory while studying consumers
attitudes towards online shopping, as online shopping is a modern technology and in our research

we are going to study different factors that influence consumers attitudes towards shopping. It

will help us understand how consumer form attitudes towards particular system and in our case it

is online shopping.

DEFINITIONS OF TERMS

Alimodian - a 3rd Class municipality, Alimodian is composed of 31 barangays clustered

into nine districts (Province of Iloilo 2018).

In this study, it refers

to a place where the study will be conducted and where the data will be gathered and

collected. It will be the source of information that helps to answer the problem and find its result.

Online Business – According to Saravjeet Singh, “is the selling and buying products and

services through internet.

In this study, it is refers to the business that are trend in millennial nowadays.

Attitudes – According to N.L. Munn, “Attitudes are learned predispositions towards

aspects of our environment. They may be positively or negatively directed towards certain

people, service or institution.”

In this study, it is refers to behavior of Grade 12 student in Alimodian National

Comprehensive High School in engaging towards online business.

METHODOLOGY

Chapter 3 is divided into four parts: (1) contains Research Design, (2)

Respondents of the study, (3) Instrument of the study, and (4) Validity and reliability.

RESEARCH DESIGN

The researchers want to explore the impact of online business towards students and how

it can affect on their . We conduct this study for us to know the perception of every student in

online business. We as a researchers decide to implement the phenomenological design using one

on one interviews with students who are engage in online business.

INSTRUMENT OF THE STUDY

The qualitative semi-structured interview will be used. The researcher may use one-to-

one or group interview to gather the information needed. The researcher will use tape recording,

cameras, and notes taking to record the words per words that they say. The works will be divide

into three, first is the interviewer, second is the note-taker, third, is the one who take pictures for

documentation.

RESPONDENTS OF THE STUDY

The respondents of the study will be the selected Grade 12 HUMSS students of

Alimodian National Comprehensive High School. They will serve as our respondents and the

information will be gathered through them.

VALIDITY AND RELIABILITY