Eded Nov
Eded Nov
BLUESTONE COMMUNICATIONS
Jamison Crenshaw
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EARTH DAY EVERY DAY AND CLIMATE ACTION ALLIANCE OF THE VALLEY
TO PRESENT EDUCATIONAL VIDEO SERIES BEFORE ELECTION DAY
One Minute for Earth video series event will invite diverse speakers to share their stories of
environmental care.
HARRISONBURG, Va.—One Minute for Earth-Giving the Planet a Voice on November 3rd
is a collaboration hosted by Earth Day Every Day of Harrisonburg (EDED) and Climate
Action Alliance of the Valley (CAAV) to share local citizen perspectives on issues related to the
environment.
The video series, held through EDED’s Facebook page, allows community members to view
videos from speakers and contribute their own personal “One Minute for Earth” video. EDED
encourages anyone interested in speaking in their own video to reach out to EDED using the
contact information at the end of the release.
Karen Ryder Lee, a member of both EDED and CAAV, proposed the project to the two groups. A
volunteer team spearheaded the project with a goal of collaborating with a diverse group of more
than 40 speakers from the community.
“We want to mobilize eco-minded people to register and vote,” says Lee. “By presenting
down-to-earth people everyone can identify with, telling their stories of environment care and its
impact on their candidate evaluation, we know we can encourage the valley to vote for the issues
they care about.”
“The campaign is on its way to exceeding hopes,” adds Lee. “We expected the community
speakers to touch as many as 2,000 people in presenting the case for electing pro-environment
leaders into office across all levels. As of October 13, there have been nearly 8,000 views for the
27 videos posted to date.”
Each speaker’s video offers quick access to a page with links to the official election information
one needs, all in one place, for Augusta, Rockingham, Page and Shenandoah County areas. Links
to the candidates' sites are given so that voters can easily research their environmental platforms.
-more-
FOR IMMEDIATE RELEASE
“The mission of the campaign,” EDED founder Elly Swecker says, “is to remind viewers why
environmental issues are so important, encourage them to educate themselves about the
candidates, and vote for those who make environment and climate change a priority.”
Some of the speakers sharing videos through the series include: Georgi Tomisato (farmer and
president of Shenandoah Green based in Augusta County), Clymer and Kurtz (a
Harrisonburg-based songwriting and performing duo) and Scottie Pendleton (physicist and
faculty member at JMU).
Earth Day Every Day of Harrisonburg is a nonprofit environmental organization with the
goal of reducing plastic waste in the Harrisonburg, VA community. Founder Elly Swecker
began the initiative in 2019 in an effort to educate individuals about environmental
sustainability practices and empower them by providing practical events and resources.
EDED Facebook Page: https://www.facebook.com/EarthDayEveryDayHarrisonburg/