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Media and Information Literacy - Mod11

This module aims to teach students about audio media and information. The key learning objectives are to identify different types of audio content, describe the purposes of audio media, analyze audio design principles, create a podcast using design principles, and critique audio information effectiveness. The document defines different audio categories like radio, music and podcasts. It also discusses audio storage methods, file formats, sound characteristics, and the elements and principles of sound design. Students are assigned an activity to plan and design a 5-minute podcast on a given topic.

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Darian Jah Tolentino
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101 views4 pages

Media and Information Literacy - Mod11

This module aims to teach students about audio media and information. The key learning objectives are to identify different types of audio content, describe the purposes of audio media, analyze audio design principles, create a podcast using design principles, and critique audio information effectiveness. The document defines different audio categories like radio, music and podcasts. It also discusses audio storage methods, file formats, sound characteristics, and the elements and principles of sound design. Students are assigned an activity to plan and design a 5-minute podcast on a given topic.

Uploaded by

Darian Jah Tolentino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MODULE 11: AUDIO MEDIA AND INFORMATION

LEARNING OBJECTIVES:

At the end of this module, you are expected to:


▪ Identify the different types of audio content.
▪ Describe the purposes of audio media and information.
▪ Analyze the design principles and elements used in a given audio media.
▪ Create an audio-based presentation (podcast) by using design principles and elements
▪ Critique the effectiveness of particular audio information.

Lesson Discussion:

Types and Categories of Audio Information


a. Radio broadcast - live or recorded audio sent through radio waves to reach a wide
audience.
b. Music - vocal and/or instrumental sounds combined in such a way as to produce beauty
of form, harmony, and expression of emotion. It is composed and performed for many
purposes, ranging from aesthetic pleasure, religious or ceremonial purposes, or as an
entertainment product.
c. Sound recording - recording of an interview, meeting, or any sound from the
environment.
d. Sound clips/effects - any sound, other than music or speech, artificially reproduced
to create an effect in a dramatic presentation, as the sound of a storm or a creaking door.
e. Audio Podcast - a digital audio or video file or recording, usually part of a themed series,
that can be downloaded from a website to a media player or computer.

Different ways of storing audio media:


a. Tape - magnetic tape on which sound can be recorded.
b. CD - a plastic-fabricated, circular medium for recording, storing, and playing back audio,
video, and computer data.
c. USB drive - an external flash drive, small enough to carry on a key ring, that can be
used with any computer that has a USB port.
d. Memory Card - (aka flash memory card or storage card) is a small storage medium
used to store data such as text, pictures, audio, and video, for use on small, portable, or
remote computing devices.
e. Computer hard drive - secondary storage devices for storing audio files.
f. Internet/Cloud - websites or file repositories for retrieving audio files, and more
precisely the files are stored in some datacenter full of servers that is connected to the
Internet.
Different audio file formats:
a. MP3 (MPEG Audio Layer 3) - a common format for consumer audio, as well as a
standard of digital audio compression for the transfer and playback of music on most digital
audio players.
b. M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) - an audio coding standard
for lossy digital audio compression. Designed to be the successor of the MP3 format, AAC
generally achieves better sound quality than MP3 at similar bit rates.
c. WAV - is a Microsoft audio file format standard for storing an audio bitstream on PCs. It
has become a standard file format for game sounds, among others.
d. WMA (Windows Media Audio) - is an audio data compression technology developed
by Microsoft and used with Windows Media Player.

Hearing vs Listening
“Hearing is simply the act of perceiving sound by the ear. If you are not hearing-impaired, hearing
simply happens. Listening, however, is something you consciously choose to do. Listening
requires concentration so that your brain processes meaning from words and sentences.
Listening leads to learning.”
(http://www.d.umn.edu/kmc/student/loon/acad/strat/ss_hearing.html)

Sound Characteristics and Purposes


▪ Characteristics of sound: volume, tone, pitch, loudness.
▪ Purposes of using sound or audio media:
a. Give instruction or information
b. Provide feedback
c. To personalize or customize

▪ Elements and principles of sound design.


a. Elements of Sound Design – the objects or things that we have to work with:
• Dialogue - speech, conversation, voice-over.
• Sound Effects - any sound other than music or dialogue.
• Music - vocal or instrumental sounds (or both) combined in such a way as to produce
beauty of form, harmony, and expression of emotion.
• Silence - absence of audio or sound.

b. Principles of Sound Design – the techniques for combining the different elements or
objects. • Mixing - the combination, balance and control of multiple sound elements.
• Pace - Time control. Editing. Order of events: linear, non-linear, or multi-linear.
• Transitions - How you get from one segment or element to another. Types of transitions:
▪ Segue - one element stops, the next begins ("cut" in film).
▪ Cross-fade - one element fades out, the next fades in, and they overlap on the way.
▪ V-Fade - First element fades to inaudible before the second element begins.
▪ Fade to Black - V-Fade with some silence between elements. –
▪ Waterfall - As first element fades out, the second element begins at full volume. Better for
voice transitions, than for effects.
• Stereo Imaging - Using left and right channel for depth.
Activity: Producing Podcasts
1. Plan to design a podcast about your school, class subject, or a class or school advocacy.
2. As a guide for podcast planning, answer the questions below (Media Information Design
framework). You are to create a 5-minute podcast on the topic using any recording device
and computer software.

Component Guide Questions Your Answers


Target Who are the possible
Audience listeners of this podcast?

Sender / Who is the author of this


Author podcast?

What is the purpose of


this podcast?
Key Content

What is the topic or


Purpose message of this
podcast?

How was the information


presented?

Form / Style

Is this the best platform


to use? Why?

Medium /
Format
RESOURCES

Heinich, R., Molenda, M., Russel, J. & Smaldino, S. (1999). Instructional Media and Technologies
for Learning, 6th ed. NJ: Prentice Hall, Inc.

Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane; Cheung, Chi-Kim (2011).
Media and Information Literacy: Curriculum for Teachers. UNESCO Press ISBN 978-92-3-
104198-3 (EN); 978-959-18-07; 978-959-18-0787-8 (ES)

https://ewikstar.wixsite.com/mil-eportfolio/multimedia-and-information

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