MBA 819 - Technological Disruption and Agrifood Entrepreneurship
MBA 819 - Technological Disruption and Agrifood Entrepreneurship
Entrepreneurship
2. Fundamental Agribusiness
concepts Definitions, major sectors, trend, prospects,
challenges,
Agripreneurship
Agricultural enterprises, Commercialization,
value creation, the business mindset;
profitability, cashflow, revenue, cost,
management, marketing, trading, youth and
women integration
3. Review of
Agribusiness Input supply, production, processing,
Value chain and marketing / trade, regulators, financial
its disruptions institutions, challenges, reforms
4. Recent Overview of some national & regional
Developments in policies & initiatives, intervention in land
the Agribusiness use & financing, demographic changes &
Industry advantage, agricultural innovations,
international trade promotion, disruptive e-
commerce and digital agribusiness
5. Technological Agricultural Innovation – the evolution of
innovations in agricultural technology, Current trends,
Agribusiness problem solving, agricultural technology
(agritech), ICT, Data analytics, genetic
engineering, the use of microorganisms in
food production, increased automation and
robotics, hydroponics and aquaponics, soil
& water analytics, drone technology,
blockchain, ai
6. Agricultural (AgriTech)-Evolution, proliferation &
Technology adoption, Agritech development, Agritech in
Agric value chain (definitions, types and
characteristics), Long & short-term
Objectives, potentials, challenges, Agritech
disruption, issues
7. Emerging trend in GIS / GPS in Agribusiness, geo-mapping,
Precision weather forecasting tools, market driven
Agriculture farming, agribusiness risk management
8. Disruptive Agribusiness investments, sources and types
Agricultural of agricultural finance, disruptive financing
finance techniques, comparative profitability of
agricultural investments, Agripreneurship
management accounting, alternative
agricultural financing (angel investors,
crowd funding, equity & partnerships), value
chain financing, loan portfolio management.
9. Developments in Global best practices (becoming a global
International player), overview of international trade-
agribusiness exports/imports, review in international
management standards in agro-outputs
10 Management Managing the peculiarities of agribusiness,
. issues in disruptive resistance, people, finance, operations,
Agripreneurship marketing, networking and collaboration.
MBA 819 -Technological Disruption and Agrifood Entrepreneurship
General Overview (current trend in agribusiness, Future of global food demands, the
role of Agricultural Entrepreneurship, agribusiness opportunities),- technology / finance /
management perspectives.
Fundamental concepts - Agribusiness (definition, major sectors, trend), prospects,
challenges,
Agripreneurship (Agricultural enterprises, Commercialization, value creation, the
business mindset; profitability, cashflow, revenue, cost, management, marketing, trading,
youth and women integration
Review of Agribusiness Value chain and its disruptions - Input supply, production,
processing, marketing / trade, regulators, financial institutions, challenges, reforms
Recent Developments in the Agribusiness Industry- overview of some national &
regional policies & initiatives, intervention in land use & financing, demograghic
changes & advantage, agricultural innovations, international trade promotion
Technological innovations in Agribusiness - Agricultural Innovation – the evolution of
agricultural technology, Current trends, problem solving, agricultural technology
(agritech), ICT, Data analytics, genetic engineering, the use of microorganisms in food
production, increased automation and robotics, hydroponics and aquaponics, soil & water
analytics, drone technology,
Agricultural Technology (AgriTech)-Evolution, proliferation & adoption, Agritech
development, Agritech in Agric value chain (definitions, types and characteristics), Long
& short-term Objectives, potentials, challenges, Agritech disruption, issues
Emerging trend in Precision Agriculture- GIS / GPS in Agribusiness, geo-mapping,
weather forecasting tools, market driven farming, agribusiness risk management
Disruptive Agricultural finance – agribusiness investments, sources and types of
agricultural finance, disruptive financing techniques, comparative profitability of
agricultural investments, Agripreneur management accounting, alternative agricultural
financing (angel investors, crowd funding, equity & partnerships), value chain financing,
loan portfolio management.
Developments in International agribusiness management- Global best practices
(becoming a global player), overview of international trade- exports/imports,
AgriTech is primarily a combination of (1) hardware for infield and outfield; (2) software and
applications; (3) data chains for decision support; (4) processes and assimilation and learning; and (5)
monitoring and evaluation.
• The adoption of AgriTech depends on the 3Cs: cost – purchasing a specific AgriTech product
or asset-specific investment necessary to use the product; complexity of the embedded
information and knowledge of a specific AgriTech; and capabilities – the level of skill required
by a user to learn how to use the technology.
• Disruption has varied impacts on actors within value chains, with actors like farmers and
women experiencing disruption in a different way to multinational companies. We create a new
heuristic framework combining the 3Cs and the disruption scale to understand different types of
disruption. This will allow policy-makers to classify the disruptive potential of a technology
accurately and to provide targeted policy support.
(6) redistribution of value. If governed properly, AgriTech can deliver increased equity, expand
digital capacities and increase the quality and quantity of jobs.
The driving forces of disruption in Agripreneuship – climate change, global digitization, carbon
emission, global pandemic (caused permanent change to the way we live and do businesses),
growing population 9global population would grow to 9.2billion by 2050, Africa to 2.1billion,
food requirement will grow by 70%, geographical redistribution (Rural – urban migration),
Shifts in funding, ROI, localize /national challenge- insufficient political will power and poor
policy implementation, herdsmen, banditry, insecurity, declining agricultural productivity,
exclusion of women and youth in Agripreneur,
Agriculture account for about 30% of GDP in Africa, employs more than 60% of the population
data analytics, genetic engineering, the use of microorganisms in food production,
increased automation and robotics, and hydroponics and aquaponics.
Managing resistance Agribusiness digital disruption
Value chain component that cannot be moved online – production, it is the driving force of
the entire chain.- Improving yield, reducing cost of production are the major concerns of
production
Long term and short term objectives
Challenges – Data, lack of expertise in digital transformation, infrastructural development,
trading
Agripreneurship means entrepreneurship in agriculture.
It is a process whereby farmers become determined, creative, innovative, willing to take calculated risk,
seize opportunities to improve and expand farm business
Agripreneurship is the profitable fusion of agriculture and entrepreneurship as it turns farm into an
agribusiness.
Agripreneurship a dynamic process of creating incremental wealth from agricultural sector. The wealth
is created by individuals (Agripreneur) who take the major risks in terms of equity, time and career
commitment of providing value to agricultural products or services.
Agripreneurs are innovators who drive change in the economy by initiating new idea and creating new
ways of carrying out different activities in input supply, production and marketing in agriculture.
Agripreneur is a risk-taker, opportunist, initiator who deals with uncertainty in the agricultural business
environment. S/he applies the managerial, technical and innovative skills of entrepreneurship in the
field of agriculture to create value for profit purpose.
Policy Issues
Production Technology Issues
Quality and Certification Issues
Logistics and Supply Chain Issues
Human Resource Issues
Agribusiness Technology is the efficient transformation of agribusiness value chain with the aid of
technology
Artificial Intelligence (AI) is already gaining ground and should be consolidated alongside
machine learning.
One of the applications of AI in the field happens in relation to diagnostics and predictability.
The technology works by processing data received from agricultural machinery, designing
scenarios, anticipating undesirable situations, and making recommendations in real time for
the machines, in order to avoid waste, promote savings and optimization of productivity.
For the future, technology is expected to better understand the field and its needs,
improving databases, and reading, and increasing accuracy.
2 - Autonomous equipment
The vision of agribusiness factories with assembly of robotic products is already common,
but in the field, this technology is still moving towards a practical application.
There is no shortage of projects by large companies that want to bring autonomy to the
agricultural market through fully automated machinery. Equipment without cabins, controlled
through computers or smartphones, should be a reality soon, resulting in synchronised and
more efficient activities.
The Internet of Things (IoT) is already a trend in agribusiness, especially with sensors and
on-board computers used in agricultural machines and connected to the Internet.
The idea of this new area is to analyse the data collected in the equipment itself, without the
need to send it to a processing centre. In an agricultural spraying activity, for example, the
use of this technology would enable sensory devices to determine alone which area should
be sprayed, using the collected data. The advantage is speed and efficiency
An example that has grown in this sense is the use of images collected by drones for the
detection of diseases or pests in huge plantations, which allows us to verify where it is really
necessary to act in the application of inputs. The analysis of the behaviour of machines with
sensors also favours the identification of more economical and efficient practices,
supporting companies in improving their activities.
5 - Mobile applications
Another trend that should strengthen the digital transformation in the field is the use of
smartphones and tablets in integration with existing solutions in the agricultural market.
The idea is that information collected by on-board computers, for example, which was
previously transmitted to control centres, can be monitored directly from these mobile
devices. This will facilitate the management and monitoring of processes.
AGRIPRENEURSHIP DYNAMICS
The idea of agripreneurship is complex. When a farmer introduces a new enterprise into his farming
system, there are different stages of development that the enterprise goes through. The skills of the
farmer must also change and develop to meet the management demands of the enterprise. The
development of a farm enterprise as a business occurs in five phases:
• Establishment • Survival • Early growth • Rapid growth • Maturity (and possible decline)
Establishment: The organisation of the business at this stage is usually quite simple. Challenges relate to
market potential, the motivation of the agripreneur, the availability of resources and basic business
skills. Farmers require skills to negotiate with banks and other agencies in order to get the assistance
they need to establish their new enterprise. The key questions are: • How can this become a profitable
business enterprise? • How will it impact on my farm as a whole? • How can I establish a market? • Do I
have enough money to cover the cash demands in setting up the enterprise? During this stage, the
organisation is simple and the agripreneur has to do most everything himself. Many new enterprises do
not survive the first season of production and marketing. Those that do, enter the survival stage.
Survival: Starting a new agribusiness shows that the agripreneur has some entrepreneurial skills.
Surviving the first stage shows that the new enterprise has short-term viability. In the survival stage, the
focus is on the relationship between the income earned and the costs entailed. The key questions are: •
Can I generate enough income to break-even in the short-run and to replace capital equipment? • Can I
generate enough income to expand or diversify production according to market demands to ensure
long-term viability? Many surviving enterprises stay in the survival stage. The farmer will need to
consider if he wants to do the work to keep growing. If he does, he will need to figure out how to build
on the success of the enterprise to move to the next stage.
Early growth: To achieve this, the agripreneur needs to develop a broader product and buyer base while
ensuring that the farm business remains profitable. He must also ensure that farm operations are
efficient, find the information needed for better management and hire more skilled staff to cope with
the increased production, marketing and management activities. While the organisation may still be
simple, growth requires more managerial skills and qualities to cope with the more complex farm
management activities and decisions.
Rapid growth: Once the business is working as a well-integrated farm business, it is in a position where it
can achieve rapid growth. One way to grow is by upscaling. This will give more product to sell. Another
way is to add value to the product by processing it and/ or packaging it. The farm business matures as
the farmer’s entrepreneurial skills mature During the rapid growth stage the agripreneur is likely to have
to delegate some managerial responsibilities.
Maturity (and possible decline): Eventually, the farm business reaches maturity. This means that it stops
growing or expanding. It reaches a point of balance where land size, market opportunities and the scope
of activities are in balance with the skills and vision of the agripreneur. If the enterprises are profitable
and the farm is well managed, the business can be sustained.
What is Agribusiness?
Agribusiness describes all economic activities that are related to farming, i.e., chemicals, breeding, crop
production/farming, farm machinery, distribution, marketing, and sales.
Agribusiness supports the growth of the agricultural industry, which is pivotal to economic growth. It
play a crucial role in the growth of developing countries. Agribusinesses can potentially improve
agricultural productivity, improved system of food security and sustainable food production, as well as
income for a majority of the poor in developing countries.
Innovation in Agribusiness
Innovation is a continuing endeavor among agribusinesses, as the industry seeks improved and efficient
methods of production and processing. For example, many companies now offer drone surveillance of
farms, which gives the farmer/owner insights on the health of crops and helps them to create stock
projections and plan for the future.
In addition, new and improved types of machinery are being engineered and manufactured on a large
scale, such as robotic harvesters, automated pesticide sprayers, and driverless tractors.
Ultimately, the aim of innovation in agribusiness is to improve agricultural productivity and make
agricultural activities easier for farmers. It aims to lower the costs of production and increase
profitability for farmers, who often endure volatile market conditions as crop prices fluctuate with
changing economic conditions.
Components of Agribusiness
1. Agrichemicals
Agrichemicals or agrochemicals are the pesticides, fertilizers, and growth chemicals used in the
agricultural process. Today, many agrochemical companies, such as Corteva Agriscience and DuPont,
work to supply the agriculture industry with chemicals and other innovative solutions.
2. Breeding
Breeding refers to the branch of agriculture that focuses on raising animals for food products and/or the
breeding of plant species to produce a genetically-enhanced crop seed.
The machinery and equipment segment of agribusiness is one of the biggest, and it refers to all types of
farm machinery – ranging from hand tools, such as shovels, to tractors. One of the largest agricultural
machinery companies is John Deere, which specializes in providing farming and gardening equipment.
Importance of Agribusiness
Agribusiness supports the growth of the agricultural industry, which is pivotal to economic growth. It
play a crucial role in the growth of developing countries. Agribusinesses can potentially improve
agricultural productivity, improved system of food security and sustainable food production, as well as
income for a majority of the poor in developing countries.
Innovation in Agribusiness
Innovation is a continuing endeavor among agribusinesses, as the industry seeks improved and efficient
methods of production and processing. For example, many companies now offer drone surveillance of
farms, which gives the farmer/owner insights on the health of crops and helps them to create stock
projections and plan for the future.
In addition, new and improved types of machinery are being engineered and manufactured on a large
scale, such as robotic harvesters, automated pesticide sprayers, and driverless tractors.
Ultimately, the aim of innovation in agribusiness is to improve agricultural productivity and make
agricultural activities easier for farmers. It aims to lower the costs of production and increase
profitability for farmers, who often endure volatile market conditions as crop prices fluctuate with
changing economic conditions.
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om/
Sensor technologies available today monitor every aspect of agriculture, from aerial imagery to
cattle movement to micro-climate data collection to even telling producers the precise pH level
of the soil.
The application of sensor technology is just scratching the surface, and will continue to provide
producers more precise data in order to make better, more informed decisions, ensuring their
production remains sustainable.
2. Irrigation
Irrigation is a critical part of food production, and producers continue to look for ways to make
the absolute best use — and least amount — of water. Technology has made significant headway
in making irrigation practices more efficient and more sustainable.
“Wireless remote monitoring and control systems enable farmers to gain better control and
visibility over the operations of their irrigation systems, and to make better decisions regarding
water, chemical and electrical usage,” according to Sandro Esposito, with SignalFire Wireless
Telemetry, a company that sells wireless crop and irrigation control systems.
3. Drones
The use of drones in agriculture will continue to grow and evolve as producers harness this very
powerful technology in various aspects of their production. Drones can carry a wide array of
sensors and cameras that can continually monitor crop growing conditions. “Initially used for
chemical spraying, today drones are a great tool for capturing aerial imagery with platform-
mounted cameras and sensors,” says Ines Hajdu, agronomy expert with Agrivi. “Images can
range from simple visible-light photographs to multi-spectral imagery that can be used to assess
different aspects of plant health, weeds and assets.”
4. Biotechnology
There’s no question that the advent of biotechnology has had a profound effect on agriculture. It
has become a tool available to crop breeders who can now develop plants with specific traits.
And while crop breeding has been a part of agriculture for centuries, biotechnology allows for
faster and more precise breeding methods. According to the International Food Information
Council Foundation, “In addition to fighting the environmental stresses of disease and pests,
researchers in both academia and industry are currently working on developing crops that use
water more efficiently to help with growth in drought conditions.”
Additionally, CRISPR technologies, which are used to edit genes, could be used to improve yield
and disease tolerance in crops. According to the International Service for the Acquisition of
Agri-biotech Applications, “Early studies using CRISPR – Cas9 for gene editing have focused
on crops important for agriculture. It was realized early on that the system could be used in crops
to improve traits, such as yield, plant architecture, plant aesthetics and disease tolerance.”
Biotechnology also has many potential applications in animal agriculture. “Since the early 1980s,
transgenic animals have been created with increased growth rates, enhanced lean muscle mass,
enhanced resistance to disease or improved use of dietary phosphorous to lessen the
environmental impacts of animal manure,” says the North Carolina Association for Biomedical
Research.
5. Fleet Management
Advanced telemetry systems and GPS have positively affected fleet management in agriculture.
The most basic systems can locate equipment in use. More advanced systems can give precise
information, including engine speed, fuel usage and upcoming maintenance, and give immediate
alerts. But that’s not all: the collection of data can then be analyzed to identify where specific
crop inputs are needed and where they are not, for example. The goal, ultimately, is to make the
most efficient use of equipment.
Wireless remote monitoring and control systems enable farmers to gain better control and
visibility over the operations of their irrigation systems, and to make better decisions regarding
water, chemical and electrical usage.