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The document discusses various marketing techniques including viral marketing, exponential marketing, organic community marketing, experiential marketing, grass roots marketing, referral marketing, holistic marketing, and celebrity marketing. It also discusses marketing strategies targeted at different generations like Generation X and Generation Y as well as cause marketing and propagation marketing.

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35 views2 pages

Assin Mar 2

The document discusses various marketing techniques including viral marketing, exponential marketing, organic community marketing, experiential marketing, grass roots marketing, referral marketing, holistic marketing, and celebrity marketing. It also discusses marketing strategies targeted at different generations like Generation X and Generation Y as well as cause marketing and propagation marketing.

Uploaded by

badar777
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Viral marketing and viral advertising are buzzwords referring to marketing techniques

that use pre-existing social networks to produce increases in brand awareness or to


achieve other marketing objectives (such as product sales) through self-replicating viral
processes, analogous to the spread of viruses or computer viruses. It can be delivered by
word of mouth or enhanced by the network effects of the Internet.[1] Viral promotions
may take the form of video clips, interactive Flash games, advergames, ebooks, brandable
software, images, or text messages.

On the Internet, Avalanche Marketing is any marketing technique that induces web site,
Internet, email or wireless users to pass on a marketing message to other sites or users,
creating a potentially exponential growth in the message's visibility and effect.

Exponential marketing is another way of describing viral marketing.  It brings out more
strongly that each person in the chain of communication passes on the word to several
other people.  In a way it has similarities with MLM – multi-level marketing. 

Organic Community Marketing (OrCoM). We build communities of consumers & use


several techniques to execute those! We build brand ambassadors from consumers, who
work in a guerilla technique & influence their peers & community towards the brand but
organically! We provide them several tools to achieve that.
Experiential marketing gives customers an opportunity to engage and interact with
brands, products, and services in sensory ways

Fission Marketing = Organic Community Marketing + Experiential Marketing

Grass roots marketing in its simplest definition is to market your company, organization,
products or services on a local and on a personal level. Grass roots marketing is a great
way to really reach your customers on the basis as to where they get to know you and you
get to know them.

Organic Marketing is part of the Target Media Group and was established to provide the
entertainment sector, specifically Independent film with marketing services to include
Marketing Consultancy, Product Management, PR & Media Management, Events,
Promotions and Sponsorship.

Referral marketing is a structured and systematic process to maximize word of mouth


potential. Referral marketing does this by encouraging, informing, promoting and
rewarding customers and contacts to think and talk as much as possible about their
supplier, their company, product and service and the value and benefit the supplier brings
to them and people they know.

"A self-propagating marketing technique IS A PROCESS IN WHICH the existence of a


product or service is spread from person to person across the Internet, creating potentially
exponential growth in the visibility of a company's marketing message.”

In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or


lifetime value (LTV) is the net present value of the cash flows attributed to the
relationship with a customer. The use of customer lifetime value as a marketing metric
tends to place greater emphasis on customer service and long-term customer satisfaction,
rather than on maximizing short-term sales.

Holistic Marketing is a term used to describe a strategy that enables you to look at your
marketing efforts as a 'whole', which in turn helps you develop an overall or 'holistic
marketing' plan.

Generation X, commonly abbreviated to Gen X, is the generation born after the Western
post–World War II baby boom ended. [
Generation Y, also known as the Millennial Generation (or Millennials),[1][2]
Generation Next,[3] Net Generation,[4] Echo Boomers,[5] describes the demographic
cohort following Generation X. As there are no precise dates for when the Millennial
generation starts and ends, commentators have used birth dates ranging somewhere from
the mid-1970s[6] to the early 2000s.[7] Members of this generation are called Echo
Boomers, due to the significant increase in birth rates through the 1980s and into the
1990s, and because many of them are children of baby boomers
. A baby boomer is a person who was born during the demographic Post-World War II
baby boom. The term "baby boomer" is sometimes used in a cultural context. Therefore,
it is impossible to achieve broad consensus of a precise definition, even within a given
territory.

Celebrity marketing is a type of marketing where celebrities are used as spokes people for
the products.

Cause marketing or cause-related marketing refers to a type of marketing involving


the cooperative efforts of a "for profit" business and a non-profit organization for mutual
benefit. The term is sometimes used more broadly and generally to refer to any type of
marketing effort for social and other charitable causes, including in-house marketing
efforts by non-profit organizations.

Propagation marketing is nothing but creating the awareness about the product or the
service of an organization to various regions like a movement of a wave through a
medium

Self perpetuating marketing is a type of marketing which consists of


the power to renew or perpetuate oneself or itself for an indefinite length of time.

( I dint get answers for three questions da)

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