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Digital Marketing Assignment #2

Digital marketing uses online channels like websites, social media, search engines and mobile devices to reach customers. It allows for interaction and targeting of specific customer segments. Some key forms of digital marketing include website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, video marketing and SMS messaging. Digital marketing has advantages over traditional marketing in that it is more cost-effective, allows for measuring results, and enables changes to campaigns in real-time. It also helps businesses reach customers who are researching products and services online at the start of their buying journey.

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Tristan Zambale
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3K views4 pages

Digital Marketing Assignment #2

Digital marketing uses online channels like websites, social media, search engines and mobile devices to reach customers. It allows for interaction and targeting of specific customer segments. Some key forms of digital marketing include website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, video marketing and SMS messaging. Digital marketing has advantages over traditional marketing in that it is more cost-effective, allows for measuring results, and enables changes to campaigns in real-time. It also helps businesses reach customers who are researching products and services online at the start of their buying journey.

Uploaded by

Tristan Zambale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Charlene Mae S.

Zambale
MBA 201 Technology Innovation and Entrepreneurship
Digital Marketing

A. What is Digital Marketing? And how does it work?

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and
other channels to reach consumers. Some marketing experts consider digital marketing to be
an entirely new endeavor that requires a new way of approaching customers and new ways of
understanding how customers behave compared to traditional marketing.

Digital marketing targets a specific segment of the customer base and is interactive. Digital
marketing is on the rise and includes search result ads, email ads, and promoted tweets –
anything that incorporates marketing with customer feedback or a two-way interaction
between the company and customer.

1. Website Marketing
A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful
channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A
website should represent a brand, product, and service in a clear and memorable way. It should
be fast, mobile-friendly, and easy to use.

2. Pay-Per-Click (PPC) Advertising


PPC advertising enables marketers to reach Internet users on a number of digital platforms
through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter,
Pinterest, or Facebook and show their ads to people searching for terms related to the products
or services. PPC campaigns can segment users based on their demographic characteristics (such
as by age or gender), or even target their particular interests or location. The most popular PPC
platforms are Google Ads and Facebook Ads.

3. Content Marketing
The goal of content marketing is to reach potential customers through the use of content.
Content is usually published on a website and then promoted through social media, email
marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, E-books,
online courses, infographics, podcasts, and webinars.

4. Email Marketing
Email marketing is still one of the most effective digital marketing channels. Many people
confuse email marketing with spam email messages, but that’s not what email marketing is all
about. Email marketing is the medium to get in touch with your potential customers or the
people interested in your brand. Many digital marketers use all other digital marketing channels
to add leads to their email lists and then, through email marketing, they create customer
acquisition funnels to turn those leads into customers.
5. Social Media Marketing
The primary goal of a social media marketing campaign is brand awareness and establishing
social trust. As you go deeper into social media marketing, you can use it to get leads or even as
a direct sales channel.

6. Video Marketing
YouTube has become the second most popular search engine and a lot of users are turning to
YouTube before they make a buying decision, to learn something, read a review, or just to
relax. There are several video marketing platforms, including Facebook Videos, Instagram, or
even TikTok to use to run a video marketing campaign. Companies find the most success with
video by integrating it with SEO, content marketing, and broader social media marketing
campaigns.

7. SMS Messaging
Companies and nonprofit organizations also use SMS or text messages to send information
about their latest promotions or giving opportunities to willing customers. Political candidates
running for office also use SMS message campaigns to spread positive information about their
own platforms. As technology has advanced, many text-to-give campaigns also allow customers
to directly pay or give via a simple text message.

B. Caricature on Digital Marketing


The main difference between digital and traditional marketing is the medium through which
an audience encounters a marketing message. While traditional marketing uses traditional
media like magazines and newspapers, digital marketing uses digital media, such as social
media or websites.

It’s time to start investing in digital marketing services that drive valuable results for your
business. Your business will experience the numerous benefits of digital marketing when
you start using this proven online marketing strategy.

One of the biggest benefits of online marketing is that it is cost-effective. Digital marketing
helps you save money and obtain more leads. Digital marketing puts businesses on the
same playing field. It is an affordable way to market your business to interested consumers.
Many digital marketing and advertising methods are budget-friendly.

The most significant cost of digital marketing is time. It can take time to implement
strategies and develop results from those strategies. The results, however, are well worth
the investment of your time.

When you invest money into a marketing campaign, you want to track the results of the
campaign. It’s important to know if a strategy is driving results that help your business
grow. One of the most significant benefits of a digital marketing strategy is the ability to
measure your results.

While traditional methods can be extremely effective, it’s hard to measure that
effectiveness.

There is no clear way to track the origin of leads with traditional methods without asking
every person that visits your business. With digital marketing methods, you can accurately
track the results of your campaign.

One of the biggest benefits of digital marketing is that you can make changes as you go. This
is unique to digital marketing.

With traditional methods, you can’t make changes once you’ve committed. Once your flyers
or your billboard is up, you can’t alter the ad until the end of your campaign. This is hard on
your budget because you can’t change your campaign when it’s live to drive better results.

When you invest in online marketing, you have the power to make changes whenever.

People often turn to the Internet at the start of the buying journey. They begin to research
and look for a product or service that fits their needs. If you offer the product or service
they want, it’s the right time to make a positive impact.
Your audience is looking to learn more about products or services to educate themselves.
By utilizing online marketing, you can direct these users to your page to provide them with
the information they need.

In doing this, you build brand exposure. These users find your profile and learn more about
your business. Whether it’s through your social account or content, you’ll expose people to
your company and brand.

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