PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)

(Estd. under the Panjab University Act VII of 1947-enacted by the Govt. of India)

FACULTY OF BUSINESS MANAGEMENT AND

COMMERCE

OUTLINES OF TESTS SYLLABI AND COURSES OF

READING

FOR

MASTER OF BUSINESS ADMINISTRATION (MBA)

SECTORAL PROGRAMS

1. MBA (Retail Management)

2. MBA (Banking and Insurance Management)
3. MBA (Information and Telecommunication
Management)
4. MBA (Infrastructural Management)
5. MBA (Pharmaceutical Management)
6. MBA (Hospital Management)

For the Examination 2019-20

 SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (MBA)
SECTORAL PROGRAMS FOR THE EXAMINATION OF 2019-20
Note:
1. Examination in each subject will be of 3 hours duration.
2. Maximum Marks for external/written examination is 50 marks and internal
assessment is 50 marks except for seminar and workshop courses.
Instructions to the paper setters:
IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each
unit.
IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each
unit. The students are required to answer five questions in all selecting at least one question
from each unit.
N.B: Use of non-programmable calculators by the students in the Examination Hall is
allowed. The calculators will not be provided by the University.
SCHEME OF EXAMINATION FOR MBA
(RETAIL MANAGEMENT)

FIRST SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBARM-1001 PRINCIPLES AND PRACTICES OF MANAGEMENT 4 100
MBARM-1002 MANAGERIAL ECONOMICS 4 100
MBARM-1003 ACCOUNTING FOR MANAGEMENT 4 100
MBARM-1004 BUSINESS STATISTICS 4 100
MBARM-1005 ORGANIZATIONAL BEHAVIOUR 4 100
MBARM-1006 LEGAL AND ETHICAL ASPECTS OF BUSINESS 4 100
MBARM-1007 MANAGEMENT INFORMATION SYSTEMS 4 100
TOTAL 28 700
SECOND SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBARM-2001 BUSINESS ENVIRONMENT 4 100
MBARM-2002 FINANCIAL MANAGEMENT 4 100
MBARM-2003 PRINCIPLES OF MARKETING 4 100
MBARM-2004 HUMAN RESOURCE MANAGEMENT 4 100
MBARM-2005 WORKSHOP ON SOFT SKILLS 2 50
MBARM-2006 SEMINAR ON RESEARCH METHODOLOGY 2 50
SECTORAL SUBJECT – 1
MBARM-2007 INTRODUCTION TO RETAILING 4 100
SECTORAL SUBJECT – 2
MBARM-2008 PRODUCT AND BRAND MANAGEMENT 4 100
MBARM-2009 SUMMER TRAINING AND VIVA-VOCE* 4 100
MBARM-2010 COMPREHENSIVE VIVA-VOCE** 4 100
TOTAL 36 900
 *At the end of the examination of 2nd Semester the students will undergo compulsory summer
training for a period of 6-8 weeks. Every student will submit the Summer Training Report
within two weeks from the start of teaching for 3rd Semester.
**Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd
Semester.
Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the
student has to study FOUR papers of the Group selected.

THIRD SEMESTER - RETAIL MANAGEMENT

SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBARM-3001 PROJECT PLANNING AND ANALYSIS 4 100
SECTORAL SUBJECT – 3
MBARM-3002 CUSTOMER RELATIONSHIP MANAGEMENT 4 100
SECTORAL SUBJECT – 4
MBARM-3003 FRANCHISING MANAGEMENT 4 100
SECTORAL SUBJECT – 5
MBARM-3004 VISUAL MERCHANDISING 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MARKETING RESEARCH AND CONSUMER
MBARM-M-3005
BEHAVIOUR
MBARM-M-3006 ADVERTISING AND SALES MANAGEMENT 100
4
MBARM-M-3007 INTERNATIONAL MARKETING
MBARM-M-3008 INTERNET MARKETING
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
INVESTMENT ANALYSIS AND PORTFOLIO
MBARM-F-3009
MANAGEMENT
MBARM-F-3010 STRATEGIC COST MANAGEMENT
4 100
MBARM-F-3011 FINANCIAL ENGINEERING
MERGERS, ACQUISITIONS AND CORPORATE
MBARM-F-3012
RESTRUCTURING
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE
MANAGEMENT
MBARM-H-3013 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBARM-H-3014 ORGANIZATIONAL DEVELOPMENT
4 100
MBARM-H-3015 LABOUR LAWS
MBARM-H-3016 PERFORMANCE MANAGEMENT
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBARM-O-3017 SUPPLY CHAIN MANAGEMENT
MBARM-O-3018 ADVANCED PRODUCTION MANAGEMENT
4 100
MBARM-O-3019 BUSINESS PROCESS RE-ENGINEERING
MBARM-O-3020 MANAGEMENT OF TECHNOLOGY AND INNOVATION
TOTAL 32 800

Note:- The student has to opt for ONE Specialization Group and select TWO papers out of
the papers offered.
 FOURTH SEMESTER – RETAIL MANAGEMENT
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBARM-4001 STRATEGIC MANAGEMENT 4 100
MBARM-4002 SEMINAR ON CORPORATE GOVERNANCE 2 50
WORKSHOP ON DEVELOPING
MBARM-4003 2 50
ENTREPRENEURIAL SKILLS
MBARM-4004 OPERATIONS RESEARCH 4 100

MBARM-4005 RESEARCH PROJECT* 4 100

MBARM-4006 COMPREHENSIVE VIVA-VOCE** 4 100

SECTORAL SUBJECT – 6
MBARM-4007 ADVANCED SUPPLY CHAIN MANAGEMENT 4 100
SECTORAL SUBJECT – 7
MBARM-4008 MARKETING OF SERVICES 4 100
SECTORAL SUBJECT – 8
MBARM-4009 MARKETING STATEGIES AND MANAGEMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBARM-M-4010 INDUSTRIAL AND RURAL MARKETING 4 100
MBARM-M-4011 INTEGRATED MARKETING COMMUNICATIONS 4 100
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
MBARM-F-4012 CORPORATE VALUATION 4 100
MBARM-F-4013 MANAGEMENT OF FINANCIAL SERVICES 4 100
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN
RESOURCE MANAGEMENT
INDUSTRIAL RELATIONS AND LABOUR
MBARM-H-4014 4 100
WELFARE
MBARM-H-4015 TRAINING AND DEVELOPMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBARM-O-4016 ENTERPRISE RESOURCE PLANNING 4 100
MBARM-O-4017 PRODUCTIVITY MANAGEMENT 4 100
TOTAL 40 1000

*Research Project will start from 3rd Semester. However, marks for this project will be counted
in the 4th Semester only.
**Comprehensive Viva-Voce in the 4th Semester will be based on papers taught in 3rd and 4th
Semesters.
Paper Code: MBARM-1001 PRINCIPLES AND PRACTICES OF Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The objective of the paper is to acquaint the students with the importance of management in our day to day life,
help student to trace the evolution of Management thought and appreciate the various functions of management.

Section – A

Management: Definition, nature, purpose and scope, Functions of a manager, Ethics and social responsibility of
management, Organizational Environment.

Section – B

Evolution of management thought, Contribution made by Taylor, Gantt, Gilbreth, Fayol, Weber, Elton Mayo,
Chester Bernard, Likert and McGregor, Peter F. Drucker, M.E. Porter. Schools of Management: Scientific
Management, Human Behaviour, Mathematical School, Systems Approach of Management.

Section – C

Planning: Types of plans, process of planning, Management by Objectives, Nature and purpose of strategies
and policies. Decision-Making: Importance and steps in Decision Making, Decision making under certainty-
programmed decisions, decision-making under uncertainty, non-programmed decisions, decision tree, group
aided decisions, Brain storming. Organizing: Concept of organization, process of organizing, bases of
departmentation, Authority & Power, Line & Staff relationships. Delegation-authority, responsibility,
accountability, Steps to make delegation effective. Decentralization-purpose and types of decentralization, Span
of Management.

Section – D

Coordination: Need, factors which make coordination difficult, techniques to ensure effective coordination.
Control: planning-control relationship, process and techniques of control, Human response to control, Types of
Control- Feed forward control concurrent Control (Real Time Information & Control), and Feedback Control.

Suggested Readings:

1. Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill
2. Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India.
3. Heinz Weihrich & Harold Koontz: Management (A Global Perspective), Tata McGraw Hill.
4. Stephen Robbins & Coulter: Management Prentice Hall India.
5. Richy W.Griffin: Management, AITBS Publishers.
6. Terry & Franklin: Fundamentals of Management, Pearson Education.
7. B.S. Moshal: Principles of Management, Ane Books.
Paper Code: MBARM-1002 MANAGERIAL ECONOMICS Credit=4
Marks=100
Learning Objectives:
To provide students with an understanding of basic economic principles of production & exchange-essential
tools in making business decisions in today’s global economy. This course is designed to mix basic economics
theory with useful knowledge regarding how the actual economy operates. It is an introduction to the
behavioural science of economics which focuses on the aggregate behaviour of households, firms and the
government. Topics covered include gross domestic product, national income, inflation and the business cycle.

Section – A

Introduction to Managerial Economics: Nature, Scope and Importance of Managerial Economics. Basic
Concepts in decision making: Opportunity cost principle, incremental principle, time element in decision
making. Distinction between micro and macroeconomics. Demand Concepts and Analysis: Individual
Demand, Market Demand, Kinds of Demand, Determinants of Demand, Demand Functions, Demand Schedule
and Law of Demand. Elasticity of Demand: Concept, Types, Measurement and importance

Section – B

Theory of Consumer Behavior: Cardinal Utility Approach and Ordinal Utility (Indifference Curves)
Approach. Demand Forecasting: Sources of Data Forecasting-Expert Opinions, Surveys and Market
Experiments, Time Series Analysis-Trend Projection, Barometric Forecasting, Leading Indicators, Composite
and diffusion Indices. Production Function: Concept, types: Cobb Douglas and CES Production Function,
Returns to Factor and Returns to Scale. Cost concepts and Analysis: Concept of Cost, Short run and Lung-run
Cost Curves, Relationships among various costs, Break-even Analysis. Revenue Curves: Concept and Types

Section – C

Perfect Competition: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Long Run.
Monopoly: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Lung Run, Price
Discrimination. Imperfect Competition: Monopolistic Competition – Price output determination in short and
long run, Product variation and selling expenses behaviour, Oligopoly – Characteristics, Price Rigidity,
interdependence, the Cournot Model, Cartels and Collision, Price leadership

Section – D
National Income: Concept of National Income, National Income Accounting Methods: Output, Income &
Expenditure Methods, Consumption Function and Investment Function- Introduction, Consumption
Function, Investment Function, Marginal efficiency of capital and business expectations, Multiplier,
Accelerator, Business Cycle-Introduction, Meaning and Features, Measures to Control Business Cycles,
Business Cycles and Business Decisions, Inflation and Deflation: Inflation - Meaning and Kinds, Measures to
Control Inflation, Deflation
Suggested Readings:
1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education
2. Mark Hirshey: Managerial Economics, Thomson
3. Keat: Economic Tools for Today’s Decision Makers, Pearson Education
4. William Samuelson and Stephen G. Mark, Managerial Economics, John Wiley & Sons.
5. A. Koutsoyiannis: Modern Microeconomics, McMillan.
6. R Dornbusch, S Fischer and R Startz, Macroeconomics, McGraw-Hill.
7. Macroeconomics: Principles, Applications, And Tools by Arthur O’Sullivan, Steven Sheffrin and
Stephen Perez
8. Principles Of Macroeconomics (Mankiw’s Principles Of Economics)by N. Gregory Mankiw.
9. Macroeconomics, 2e by Eroll D'souza , Pearson Education.
10. Macroeconomics by Ahuja H.L. , Paperback – 2016,S.Chand Publications.
Paper Code: MBARM-1003 ACCOUNTING FOR MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The objective of this course is to develop acquaintance with basic techniques of accountancy. This is an
introductory course on accounting that attempts to equip the students with the understanding of some commonly
used accounting techniques and enable them to apply appropriate technique for managerial purpose.

Section – A
Accounting: Accounting and its functions, Accounting as an information system, Basic Accounting Concepts
and Accounting Conventions, Accounting Principles, Generally Accepted Accounting Policies (GAAP),
Accounting Standards (Ind AS and IFRS). Branches of Accounting: Financial Accounting, Cost Accounting,
Management Accounting, Accounting Equation, Accounting Structure, Types of Accounts. Rules regarding
Journal Entries, Recording of Journal Entries, Ledger Posting, Cash book, Trial Balance, Preparation of Final
Accounts, Trading Account, Profit & Loss Account, Balance Sheet, Treatment of Adjustments into trial balance.

Section – B
Meaning of Management Accounting: Nature, Scope, Objectives, Functions of Management Accounting,
Relationship between Financial and Management Accounting, Meaning of Financial Statement, Importance and
Limitations of Financial Statement, Meaning and Objectives of Financial Statement Analysis, Limitation of
Financial Analysis. Tools of financial analysis: Ratio analysis, Common size statements, Trend analysis, Fund
flow and cash flow statement.

Section – C
Cost Accounting: Meaning, scope and classification of costs, Absorption costing, Marginal costing and break
even analysis, Use of cost data in managerial decision making. Cost Control Techniques: Preparation of
budgets and their control, Zero base budgeting, Standard costing and variance analysis, Responsibility
Accounting, Target costing, Kaizen costing, Activity based costing. Responsibility Accounting: Meaning,
Steps involved in Responsibility Accounting, Responsibility Centre, Advantages of Responsibility Accounting.

Section – D
Price Level Accounting: Meaning, Methods or Techniques of Price Level Accounting, Advantages,
Disadvantages, Social Accounting: Concept of Social Cost Benefit Analysis, Meaning of Social Accounting,
Need, Social Accounting Approaches. Human Resource Accounting: Meaning, Need, Methods of Human
Resource Accounting, Objections Against Human Resource Accounting, HRA in India.

Suggested Readings:
1. Charles T. Horngren, Gary L. Sundem, John A. Elliott and Donna Philbrick: Introduction to Financial
Accounting, Prentice Hall India.
2. Hanif Mukherjee: Financial Accounting, Tata McGraw Hill
3. Charles T. Horngren, Jeff Schatzberg, Gary L. Sundem and William O. Ostratton: Introduction to
Management Accounting, Pearson Education.
4. Hilton Ronald: Managerial Accounting, McGraw Hill Professional
5. Charles T. Horngren, Srikant M. Datar and George Foster: Cost Accounting- A Managerial Emphasis,
Prentice Hall India.
6. N.R.Swamy: Financial Accounting-A managerial Perspective, Prentice Hall India.
7. J.R. Williams, S.F. Haka, M.S. Bettner and R.F. Meigs: Financial and Managerial Accounting – The Basis
for Business Decisions, Tata McGraw Hill
Paper Code: MBARM-1004 BUSINESS STATISTICS Credits=4

Marks=100
Learning Objectives:

The objective of the course is to equip the students with techniques for data analysis. Data need to be analyzed,
classified and interpreted to facilitate decision making. The participants are expected to use statistical analysis as
a fundamental method of quantitative reasoning for managerial decision making.

Section – A
Classification of data and construction of Frequency Distribution: Graphic Presentation of Data.
Introduction of Descriptive Statistics: Measures of Central Tendency, Measures of Dispersion- Range,
Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis. Index Numbers:
Definition and Methods of Construction of Index Numbers, Tests of Consistency, Base shifting, Splicing and
Deflation, Problems in Construction, Importance of Index Numbers in Managerial Decision Making.
Section – B

Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of Conditional Probability,
Concept of Random Variable and its Mathematical Expectation. Theoretical Distributions: Binomial, Poisson
and Normal Distribution.

Section – C

Statistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error. Theory of
Estimation: Point and Interval Estimation, Construction of Confidence Limits for Mean. Testing of
Hypothesis: Large Sample Tests, Small Sample Test (t-test: single sample mean and difference of means tests,
F test-Variance Ratio test, Z test-single proportion, difference of proportions, single sample mean and
Difference of Means), χ2 - (chi square) test: Independence of Attributes, Goodness of Fit and Test of
Homogeneity.

Section – D

Correlation Analysis: Rank Method and Karl Pearson’s Coefficient of Correlation and Properties of
Correlation. Regression Analysis: Simple Linear Regression Model, Specification of the Model, Assumptions,
Least Square Estimates of Parameters and their properties, Coefficient of Determination and Interpretation of
Coefficients. Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight
Line and Quadratic Trend, Importance of Time Series Analysis in Managerial Decision Making.

Suggested Readings:

1. J.K. Sharma: Business Statistics, Pearson Publication.

2. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill.
3. Levin & Kapoor: Statistics For Management, Prentice Hall India
4. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New Age International.
5. P.N. Arora & S. Arora: Statistics for Management, Sultan Chand and Sons
6. M.P. Gupta & S.P. Gupta: Business Statistics, Sultan Chand and Sons.
Paper Code: MBARM-1005 ORGANISATIONAL BEHAVIOUR Credit=4

Marks=100

Learning Objectives:

The objective of studying Organisational Behaviour is to investigate the impact that individuals,
groups and structure have on behaviour within organizations. The purpose is to apply such knowledge
towards improving the effectiveness of organizations.

Section – A

Introduction to OB: Contributing Disciplines to OB, OB in context of Globalisation. Values,

Attitudes and Job Satisfaction: Values, Types of Values, Components of Attitude and their Sources,
Cognitive Dissonance Theory, Job Satisfaction. Perception: Factors Influencing Perception,
Perceptual Selectivity, Attribution Theory, Errors in Perception, Rational decision making model,
Linkage between Perception and Individual Decision Making.

Section – B

Personality: The meaning of Personality, Personality Determinants, Personality Traits, The big five
model, Emotional Intelligence. Motivation: Meaning, Early Theories of Motivation, Contemporary
Theories of Motivation. Group Dynamics: Types of Groups, Stages of Group Development, Five
Stage Model, Group Processes, Group Decision Making, Teams vs Groups, Types of Teams, Model
for Team Effectiveness

Section – C

Leadership: Concept, Leadership Theories- Trait Theories, Behavioural Theories and Contingency
Theories, Leadership Styles, Level 5 Leaders. Power and Politics: Definition, Bases of Power,
Strategies of Power Acquisition, Factors influencing Political Behaviour in Organisations. Conflict
Management: Sources of Conflict, Types of Conflict, Process of Conflict, Levels of Conflict-
Individual, Group and Organizational level conflict.

Section – D

Stress Management: Concept, Sources of Stress, Consequences of Stress, Emotion focused/ Problem
focused Coping Strategies. Organisational Culture: Definition, Concept, Characteristics, Levels of
Organisational Culture, Socialisation Process. Organisational Structure: Concept, Elements of
Organisational Structure, Types of Organisational Structures and their Impact on Human Behaviour

Suggested Readings:

1. S.P. Robbins: India Organizational Behavior, Prentice‐Hall.

2. Keith Davis: Human Behaviour at work, Tata McGraw Hill.
3. Hersey Blanchard: Management of Organizational Behaviour, Prentice Hall India
4. K. Ashwatappa: Organizational Behaviour , Himalaya Publishing House.
5. F. Luthans: Organizational Behaviour, McGraw Hill.
Paper Code: MBARM- LEGAL AND ETHICAL ASPECTS OF Credits= 4
1006 BUSINESS
Marks=100
Learning Objectives:

The objective of the paper is to create Legal Awareness, to give exposure to various laws and acts which have
impact on business and industry, to give inputs relating to procedure of starting a new company. The paper also
aims to make the students understand the concept of Ethics and its role in business life for corporate growth.

Section – A

The Indian Contract Act, 1872: Nature and kinds of contracts, Offer and Acceptance, Consideration, Capacity to
Contract, Free Consent, Legality of Object and Consideration, Void Agreements, Contingent Contracts,
Discharge of Contracts, Remedies for Breach of Contract, Quasi Contract, Contracts of Indemnity and
Guarantee, Contract of Bailment and Pledge, Contracts of Agency. The Sale of Goods Act, 1930: General
Principles, Conditions and Warranties, Transfer of property in goods, Transfer of title, Performance of contract
of sale, Rights of unpaid seller, Miscellaneous.

Section – B

Companies Act, 2013: Definition and nature of Company, Kinds of Companies, Formation of Company,
Memorandum of Association, Articles of Association, Prospectus, Share and share capital, Membership in a
Company, Transfer and Transmission of shares, Company meetings, Directors of a Company, Dividends and
Interest, Accounts and Audit, Borrowing Powers, Majority Powers and Minority Rights, Winding up. The
Consumer Protections Act, 1986: Introduction, Consumer Protection Councils, Consumer Disputes Redressal
Agencies.

Section – C

Business Ethics: Definition, Concepts and Rationale underlying Business Ethics, Ethical Theories in relation to
Business, Ethical Dilemmas, Sources and their resolution, Ethical Decision making in business.

Section – D

Changing dimensions of Ethics in relation to liberalization and globalization, Creating and Sustaining an Ethical
Organization, Corporate Ethics and responsibility towards stakeholders, Environmental Protection, Ethics in
Functional Areas of Management.

Suggested Readings:

1. A.C. Fernando : Business Ethics, An Indian Perspective, Pearson Education.

2. S. Rinku and P. Khanna: Ethics and Values in Business Management, Ane Books India
3. B.S. Moshal: Business & Industrial Law, Ane Books
4. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
5. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
6. P.L. Malik: Industrial Law, Eastern Book Company.
7. S.C. Srivastva: Industrial Relations and Labour Laws, Vikas Publishing House.
8. T.L. Beauchamp and N.E. Bowie: Ethical Theory and Business, Prentice Hall India.
9. J.R. Boatright: Ethics and the Conduct of Business, Pearson Education.
Paper Code: MBARM- MANAGEMENT INFORMATION Credits=4
1007 SYSTEMS
Marks=100
Learning Objectives:

Upon completion of this course, students will be able to explain the strategic impact of the use of
business information systems and identify different aspects of the management of the IT business
function.

Section – A

Information systems: Role of IS in Business, Globalization Challenges and Opportunities, E-Business: IT role in
Business enhancement, TPS, E-Commerce, E-Government, IS Organizations and Strategy, Ethical & Social
issues in IS, Cyberbullying,

Section – B

IT Infrastructure & Emerging Technologies: IT Infrastructure components, Contemporary Hardware trends,

Contemporary Software trends, Business Intelligence-Databases and Information Management: Database
approach to data management, Multidimensional data analysis, data mining, databases and web,
Telecommunications, Internet & Wireless Technology: Communications Networks, Internet, Wireless networks
in Business, Securing IS: Malicious softwares, technologies and tools for protecting Information systems.

Section – C

Enterprise applications: Enterprise systems, Supply Chain management systems, New opportunities and
challenges, E-Commerce: concepts in e-commerce, Internet business models, m-commerce, e-commerce
payment systems, Decision Making: Reality mining, Hybrid AI systems, Intelligent agents, decision making and
IS, Systems for decision making.

Section – D

Building IS: System as planned Organizational change, system development, system analysis, system design,
RAD, Managing Projects: importance of projects, selecting projects, managing project risk, Managing Global
Systems: technology issues and opportunities for global value chains, computing platforms and systems
integration, connectivity, software localization.

Suggested Readings:

1. K.C. Laudon, J.P. Laudon & Rajanish Dass, “Management Information Systems – Managing The
Digital Firm”, Pearson.
2. James A O’Brien: Management Information Systems, Tata McGraw Hill.
3. M.M. Goyal: Management Information Systems: Managerial Perspectives, McMillan.
4. R.D. Murdick & J.E. Claggett: Information Systems for Modern Management, Prentice Hall India.
5. G. Davis & M.H. Olson: Management Information Systems – Conceptual Foundation, Structure and
Development, McGraw Hill.
6. E. Turban, J. E. Aronson, T. Liang: Decision Support Systems & Intelligent Systems, Dorling
Kindersley India.
Paper Code:MBARM- BUSINESS ENVIRONMENT Credit=4
2001
Marks=100
Learning Objectives:

The objective of the subject is to provide an insight to the participants about the changes that are taking place in
the economic sector, the effect of these changes on business and the demand placed on managers regarding
national and global business environment. Another aim is to help identify economic trends and business currents
that affect individual firms and the wider industry. Another objective of the course is to provide the student with
a background of various environment factors that have major repercussions on business and sharpen their mind
to watch and update the changes that occur constantly in this sphere.

Section – A

Economic Environment: Economic Environment of Business, Non- economic Environment of Business-

Politico legal environment of business, Critical elements of socio – cultural environment, emerging rural sector
in India and Indian Business, Social responsibility of business, Consumerism in India, Techniques of
Environmental Scanning, Environmental Scanning of some important industries.

Section – B

Economic Planning in India: Objectives, Strategies and Evaluation of current Five Year Plan, Public Sector in
India, Privatization and Disinvestment, New Economic Policy-Liberalization and Structural Adjustment
Programmes, Economic Systems.

Section – C

Economic Policies in India: Monetary Policy as an instrument of growth, Fiscal Policy and Indian business,
Industrial Policy and Industrial Licensing in India, EXIM Policy, The Competition Act 2000, FEMA 2000, RTI
Act 2005.

Section – D

International Economic Environment: Globalization - concept and emergence of globalization, Foreign

Direct Investment, Benefits and Problems from MNCs, WTO-its role and functions, implications for India,
Devaluation of Rupee, Contemporary issues in Indian economic environment.

Suggested Readings:

1.Ruddar Datt & K.P.M. Sundaram: Indian Economy, Sultan Chand and Sons.
2. G.Rama Krishna & A.G. Moss V.Suguna: Economic Reforms in India- Retrospect and Prospect, Himalaya
Publishing House.
3. M.R. Das: WTO Opportunities and Challenges for Indian Banking, Himalaya Publishing House.
4. R.V. Badi: Indian Business Environment, Himalaya Publishing House.
5. Francis Cherunilam: Global Economy and Business Environment, Himalaya Publishing House.
6. Misra & Puri: Economic Environment of Business, Himalaya Publishing House.
7. I.J. Ahluwalia: Industrial Growth in India, Oxford University Press.
8. S. Chakravarthy: Development Planning, Oxford University Press.
Paper Code:MBARM- FINANCIAL MANAGEMENT Credit=4
2002
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts and theories underlying financial
management and implications of various financial techniques.

Section – A
Introduction to Financial Management: Meaning, Scope, Finance Function, Financial Goals, Agency
Problem, Relationship of Finance with Accounts and Economics. Sources of Finance: Features, Advantages
and Limitations of Equity Shares, Preference Shares, Debentures, Term-Loans, Right Issue, Venture Capital,
Private Equity GDR, ADR, Derivative instruments, Commercial Papers, Certificate of Deposits, Trade credit,
Bank finance, money market instruments Cost of Capital: Meaning, Calculation of Cost of Debt Capital,
Equity Capital, Preference Capital, Retained Earnings, Weighted Average Cost of Capital.
Section – B
Capital Structure: Meaning, Determinants, Assumptions, Net Income Approach, Operating Income Approach,
Traditional Position, Modigliani Millar Approach, EBIT and EPS Analysis, Trading on Equity, Gearing Ratio.
Leverage Analysis: Meaning, Types, Estimation of Financial, Operating and Combined Leverage, Relation of
Financial Leverage with Risk and Return.
Section – C
Management of Working Capital: Meaning of working capital, Need of managing working capital,
Determinants of working capital, Operating Cycle, and Estimation of working capital. Inventory Management:
Meaning, Need to hold Inventory, Objective of Inventory, Inventory Management, Factors affecting inventory
investment, Determination of Economic Order Quantity, Evaluation of Discount Proposal, Determination of
maximum, minimum, average, safety and reordering level of inventory, Models for classification of inventory,
Inventory Control System. Cash Management: Meaning, Facets of Cash Management, Motives for Holding
Cash, Optimal Cash Balance: Baumols model, Miller-Orr model, , Short-Term and Long-Term Cash
Forecasting.
Section – D
Receivable Management: Meaning and objectives of receivable management, Factors affecting receivables,
Credit Policy Variable, Credit Evaluation, Credit Decisions, Control of Account Receivable. Dividend
Decisions: Meaning and Types of Dividend, Issues in Dividend Policy, Traditional Model, Walter Model,
Gordon Model, Miller and Modigliani Model. Corporate Restructuring: Meaning and need of corporate
restructuring, Financial and Operational restructuring, merger and amalgamation: meaning types and motives.
Suggested Readings:
1. James C. Van Horne: Financial Management, Pearson Education.
2. Richard A. Brearley and Stewart C. Myres: Principles of Corporate Finance, McGraw Hill.
3. John J. Hampton: Financial Decision Making-Concepts, Problems and Cases, Prentice Hall India
4. M.Y. Khan and P.K. Jain: Financial Management-Text and Problems, McGraw-Hill.
5. Prasanna Chandra: Financial Management, Tata McGraw-Hill Publishing.
Paper Code:MBARM- PRINCIPLES OF MARKETING Credit=4
2003
Marks=100
Learning Objectives:

The main aim of the paper is to understand the nature, tasks and the environment under which marketing
operates, to study the theory, principles and practical aspects of various marketing functions, and to learn to take
marketing decisions.

Section – A
Introduction to Marketing: Definition, Scope and Importance of Marketing, Key Customer Markets,
Concepts/Philosophies of Marketing, Holistic Marketing Concept, Marketing Tasks, Marketing Mix.
Marketing Environment: Marketing Environment, New Marketing Realities, New Consumer Capabilities,
Demographic Environment, Social-Cultural Environment, Natural Environment, Technological Environment
and Political-Legal Environment, SWOT analysis.
Section – B
Analyzing Markets: Marketing Research Process, Sources of data collection, factors influencing Consumer
behavior, Buying Decision Process, Post-Purchase Behavior, Organizational Buying, Stages in the Buying
Process. Market Segmentation: Levels of Market Segmentation, segmenting consumer markets, Niche
Marketing, segmenting business markets, Michael Porter’s Five Forces Model, Analyzing competitors,
strategies for market leaders, Targeting and Positioning.
Section – C
Product Decisions: Product characteristics, classifications, differentiation, packaging and labeling, Product Life
Cycle. Pricing Strategies: Understanding Pricing, Setting the Price, Initiating and Responding to Price
Changes, Reactions to Competitor’s Price Changes.
Section – D
Marketing Channels: Marketing Channels, Role of Marketing Channels, Identifying Major Channel
Alternatives, Types of Intermediaries, Channel-Management Decisions, Retailing, Wholesaling. Marketing
Communication: The Role of Marketing Communications, Communications Mix-Advertising, Sales
Promotion, Public Relations and Publicity, Events and Experiences, Direct and Interactive Marketing, Personal
Selling.
Suggested Readings:
1. P. Kotler, and K.J. Keller: Marketing Management, A South Asian Perspective, Prentice Hall India.
2. V.S. Ramaswamy, & S. Namakumari: Marketing Management, Planning, Implementation and Control,
Macmillan.
3. Britt and Boyd (ed): Marketing Management and Administrative Action, Tata McGraw Hill.
4. T.K. Panda: Marketing Management: Text and Cases, Excel Books.
5. P. Kotler and Armstrong: Principles of Marketing, Prentice Hall India
6. Douglas, K. Hoffman, et al: Marketing, Best Practices, Thomson South-Western
7. R. Saxena: Marketing Management, Tata McGraw Hill.
 HUMAN RESOURCE MANAGEMENT
Paper Code:MBARM- Credit=4
2004
Marks=100
Learning Objectives:

The objective of the paper is to make the participants aware of the importance of Human Resource
Management. It further aims to impart an in-depth understanding of the various functions of Human Resource
Management whereby the underlying objective of the course is to develop understanding into the tools available
to attract, retain and motivate the human resources in an organization.

Section – A
Introduction to HRM: Meaning, Scope, Importance of HRM, Challenges faced by HRM. Job Analysis and
Job Design: Concept, Methods of Job Analysis, Job description and Job specification, Traditional and Modern
Approaches to Job Design, Flexible Work Arrangements, Competency Mapping. Human Resource Planning:
Definition, Need and Importance, Process of HRP, Demand Forecasting and Supply Forecasting of Workforce.

Section – B
Recruitment: Definition and Concept, Factors Affecting Recruitment, External and Internal Sources of
Recruitment. Selection Process- Steps in Selection Process, Types of Selection Tests and Selection Interviews,
Placement and Induction. Managing Careers: Concept, Career Stages, Career Anchors, Benefits of Career
Planning to the Individual and Organisation, Internal Mobility- Promotions, Demotions and Transfers.
Employee Training and Management Development: Importance, Objectives, Process, Methods of Training
and Development.
Section – C
Performance Management and Performance Appraisal: Concept, Objectives of Performance Management,
Performance Appraisal Process, Traditional and Modern Methods of Appraisal, Pitfalls in Performance
Appraisal, Potential Appraisal. Job Evaluation: Definition, Concept, Methods of Job Evaluation.
Compensation Management: Objectives, Factors Determining Compensation and Pay Rates, Wage and Salary
Administration, Incentive Plans and Fringe Benefits.
Section – D
Industrial Relations: Concept, Objectives, Trade Unions and their Functions, Collective Bargaining- Types
and Process, Grievance Handling- Definition, Sources of Grievance, Grievance Redressal Machinery, Discipline
and Disciplinary Action. Quality of Work-life: Concept, Strategies for Improving QWL.
Suggested Readings:
1. Gary Dessler: Human Resource Management, Pearson Education
2. Edwin B. Flippo: Personnel Management, Tata McGraw Hill.
3. Dale Yoder: Personnel Management & Industrial Relation, Sir Isaac Pitman & Sons.
4. Arun Monappa & Saiyadain: Personnel Management, Tata McGraw Hill
5. K. Aswathappa: Human Resource Management, Tata McGraw Hill
Paper Code: MBARM-2005 WORKSHOP ON SOFT SKILLS Credit=2

Marks=50
Learning Objectives:

To encourage the all round development of the participants by focusing on soft skills and to make them aware
about the importance, role and the content of soft skills through instruction, knowledge acquisition and practice.

Section – A

Meaning and importance of communication in business: Process, types of communication: formal and
informal and their characteristics, essentials of effective business communication, Channels of communication,
their effectiveness, limitations, Barriers of communication, approaches to effective Communication.
Presentations, Book Reviews and Summaries

Section – B

Time Management and Goal Setting: Identification of Time Wasters, Prioritisation of Work (ABC Method),
Goal Setting. Listening Skills: Listening to Specific Information, Identifying Main Issues, Seeing Beyond the
Surface. Team Assignment: Effects of Competition on Individual and Group Behaviour, Competitive and
Collaborative Team Behaviour, Team/ Group Dynamics, Team Assignment.

Section – C

Stress Management: Symptoms of Stress, Coping Approaches. Report Writing: Process, Structure and
Layout. Principles of clear writing, often misused words, applications and requests, positive and negative
responses to requests, routine messages, memos, organizing meetings, preparation of agenda and minutes,
business etiquette, telephone etiquette, e-mail etiquette.

Section – D

Interpersonal Skills: Negotiations, social skills, assertive skills, cross-cultural communications.

Leadership Skills: Concepts of leadership, leadership styles, insights from great leaders.

Suggested Readings:

1. Lesikar, Petit & Lesikar’s: Basic Business, Tata McGraw Hill

2. Poe & Fruchling: Basic Communication, AITBS.
3. Taylor: English Conversion Practice, Tata McGraw Hill.
4. Diwan & Aggarwal: Business Communication, Excel Books.
5. Baugh, Frayer & Thomas: How to write first class Business Correspondence, Viva Books.
6. B.L. Courtland and J.V. Thill: Business Communication Today, Pearson Education.
7. H.A. Murphy, W. Hilderlrand and P.J. Thomas: Effective Business Communication, Tata McGraw Hill
Companies.
Paper Code:MBARM- SEMINAR ON RESEARCH Credit=2
2006 METHODOLOGY
Marks=50
Learning Objectives:

The main objective of this course is to help understand the nature, scope, complexities and process of defining a
business, research question. The learning focus is on developing business research skills so as to facilitate
managerial decision making.

Section – A

Introduction: Meaning, Features, Objectives/Motives & types of Research, Defining the Research problem,
Research Process, Significance of Research in Managerial decision making. Research Design: Meaning,
Characteristics and various concepts relating to Research Design and classification of Research Design, General
phases and principles of Research Procedure.

Section – B

Data Collection: Sources of Data-Primary/Secondary Methods of collecting data, direct personal interview,
indirect oral interview, information through local agencies, mailed questionnaire method, schedule sent through
enumerators, questionnaire and its designing and characteristics of a good questionnaire. Sampling Design:
Meaning and need of Sampling and review of Sampling Methods. Measurement and Scaling Techniques.
Formulation of Hypothesis.

Section – C

Data Analysis & Interpretation: Introduction to Multivariate analysis- Multiple and partial correlation,
multiple regression analysis (with two independent variables), specification of regression models and estimation
of parameters, interpretation of results. Analysis of Variance (ANOVA)-One way and Two way ANOVA.

Section – D

Report writing: Style/format, contents and essential steps for report writing, Role of Computer in Research.

Suggested Readings:

1. K.N. Krishnaswamy, Appa Lyer Siva Kumar, M. Mathirajan: Management Research Methodology, Pearson
Education.
2. Ranjit Kumar: Research Methodology, Pearson Education.
3. Donald R. Cooper and Pamela S. Schindler: Business Research Methods, Tata McGraw Hill
4. Michael Riley: Researching & Writing dissertation in Business & Management, Thomson Learning.
5. R. Pannerselvam: Research Methodology, Prentice Hall India.
6. R. Nandagopal: Research Methods in Business, Excel Books.
7. William G.Zikmund : Business Research Methods, Thomson South Western Publication
8. C.R. Kothari: Research Methodology-Methods &Techniques, Vikas Publishers.
Paper Code: MBARM-2007 INTRODUCTION TO RETAILING Credit=4

Marks=100
Learning Objectives:

The prime objective of the subject to give in-depth understanding of all aspects of retail business. This course
provides an understanding of retailing as an economic and social process.

Section – A

Retailing Environment: An overview: Introduction, Evolution & Challenges of Retailing; Types of Retailers:
Delivery value through retail formats; Ethical & Security Issues in retailing; Retailing in other countries;
opportunity in Retailing; multichannel retailing.

Section – B

Strategic Retail Planning: Strategic Retail Planning Process; Understanding the Retail Customer; Role of
Customer services and Relationship Marketing in Retail ; Retail location & Site decision : Evaluating Areas for
location ;Retail buying ;Retail Market Segmentation,

Section – C

Retail Mix: Product Merchandise; Pricing decisions in retailing; IMC in retailing; managing retail services;
Category management ;Merchandise management process overview ; Store design objectives.

Section – D

Retail Operations: Supply chain management & vendor relation’s role in Retail; Role of Information
Technology in retailing; Management of Human Resources; Financial Management Issues in Retail; The
strategic profit model, the profit path. Store operations - size & place allocation ; Store Maintenance ;Inventory
Management; FDI in Retailing ; Future of Retailing

Suggested Readings:

1. Barry R. Berman, Joel R. Evans and Patrali M. Chatterjee : Retail Management- A Strategic Approach,
Pearson .
2. Michel Levy, Barton A Weitz, Ajay Pandit : Retailing Management, Tata McGraw Hill
3. Chetan Bajaj, Rajnish Tuli and Nidhi Varma Srivastava: Retail Management, Oxford University Press
4. R. Varley: Retail Management, Macmillan.
Paper Code:MBARM- PRODUCT AND BRAND MANAGEMENT Credit=4
2008
Marks=100
Learning Objectives:

To provide a comprehensive understanding of brands, brand equity & strategic brand management. An
important goal of this course is to enrich the learners about current issues and developments in brand
management.

Section – A

Introduction to Product and Brand Management: Importance of Product & Brand management in Retailing;
Product and Marketing mix; Product Levels; Product Hierarchy. Product Classification-Consumer goods,
Industrial goods; Product mix. Product Line Decisions: Product Line Analysis, Product Line Length, Line
Modernization, Line Featuring and Line Pricing.

Section – B

New Product Development: Challenges in New Product Development; Budgeting and organizing for New
Product Development; New Product Development Process: Idea generation, Idea screening, Concept
Development, Concept Testing, Market Strategy Development, Business Analysis, Commercialization; Test
Marketing.

Section – C

Consumer Adoption Process: Introduction to Consumer Adoption Process; Factors Affecting Adoption
Process; Product Life Cycle: Concept. Market Evolution: Marketing Strategies at each stage; Stages of
Market Evolution, New Product Attributes.

Section – D

Brand Management: Brand definition; Brand equity; Branding Challenges; Brand name decision, Brand
Strategy Decision; Brand Repositioning; Packaging and Labeling; Managing Brand and Product line portfolios-
BCG Matrix, GE Model, Ansoff’s Matrix.

Suggested Readings:

1. Kevin Keller: Strategic Brand Management, Pearson Education.

2. YLR Moorthi: Brand Management: The Indian Context, Vikas Publications.
3. Philip Kotler, Waldermar Pfoertsh: B2B Brand Management, Springer.
4. Gary L. Lilen & Arvind Rangswami: New Product and Brand Management - Marketing Engineering
Applications, Prentice Hall India.
5. Christoph H. Loch, Stylianos Kavadias: Handbook of New Product Development Management,
Butterworth-Heinemann
6. R. Elliott and L. Percy: Strategic Brand Management, Oxford University Press.
7. P. Trott: Innovation Management and New Product Management, Prentice Hall India.
Paper Code: MBARM-3001 PROJECT PLANNING AND ANALYSIS Credit=4

Marks=100
Learning Objectives:

The objective of this course is to promote a sound understanding of the theory and practice of project
management. More specifically it introduces students to the purpose, principles, problems and challenges,
concepts, techniques, and practice of project management and its various facets; impart skills in project
planning, execution and control methods; introduce students to project management software and applications.

Section – A

Introduction to Project Management: Meaning and Definition of a Project, Objectives of a Project, Project
Life cycle; Steps in Project Planning; Generation and Screening of Project Ideas- Generation of ideas,
onitoring the environment, Regulatory framework for Projects, Corporate Appraisal, Preliminary Screening,
Project Rating Index, Porter model for estimation of profit potential of industries.

Section – B

Market and Demand Analysis- Situational analysis and Specification of objectives, Collection of secondary
information, Conduct of market survey, Characterization of the market, Demand forecasting, Market planning;
Technical Analysis- Study of material inputs and utilities, manufacturing process and technology, product
mixes, plant capacity, location and site, machinery and equipment, structures and civil works, project charts and
layouts; Project Costing and Finance: Cost of project, Cost of production, Means of Financing Project,
Working capital requirements and its financing, Profitability Projections, Projected Cash flow statement and
projected Balance Sheet.

Section – C

Project Appraisal: Time Value of Money, Project Appraisal Techniques- Payback Period, Accounting Rate of
Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio, Social Cost Benefit Analysis,
Assessment of various methods. Risk Analysis: Measures of Risk, Sensitivity Analysis, Scenario analysis,
Break-even method, Simulation Analysis, Decision Tree Analysis, and Application of project appraisal
techniques in current environment. Social cost benefit analysis (SCBA)- Rationale for SCBA,UNIDO
approach to SCBA, Little and Mirrlees approach to SCBA.

Section – D

Project Management: Need for Project Management, Project Management Framework, forms of project
organization, project control, human aspects of project management, prerequisites for successful project
implementation; Network techniques for project management: Development of project network, time
estimation, determination of critical path, scheduling when resources are limit, PERT and CPM models, Project
review and administrative aspects- initial review, performance evaluation, abandonment analysis

Suggested Readings:

1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas Publishing.
2. Prasama Chandra: Projects - Planning, Analysis, Selection, Implementation and Review, Tata McGraw
Hill.
3. Esty, B. C., Modern Project Finance: A Case Book, John Wiley and Sons
4. Robert K. Wysocki, Robert, Bick and David B, Crane: Effective Project Management, John Wiley and
Sons.
5. E.C. Benjamin: Modern Project Finance-A case book, John Wiley and Sons.
6. Gatti, S., Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public
Projects, Academic Press.
7. I.M.D. Little and J.A. Mirrlees: Project Appraisal and Planning for Developing Countries, Oxford and IBH
Publishing Co.
8. P.K. Nevitt and F.J. Fabozzi: Project Financing, Euromoney Books.

Paper Code:MBARM- CUSTOMER RELATIONSHIP Credit=4

3002 MANAGEMENT
Marks=100
Learning Objectives:

The objective of the course is to invoke critical thinking and analysis of the concept of customer
relationship management and enabling them to develop and manage CRM strategy.

Section – A

Customer Relationship Management: Changing nature of marketing and customer service, Introduction to
CRM, History and development of CRM, Relationship marketing and customer relationship management,
Organization and CRM, Customer value and Customer Satisfaction, CRM as an integral business strategy,
Business environment of CRM, CRM business models.

Section – B

Consumer Research, Finance and Sales Strategy: Managing customer relationships; consumer research and
CRM; CRM and financial aspect of business; Sales strategy and CRM. CRM and Technology: CRM
Technology and sales; marketing strategy and CRM; CRM, marketing automation and communication.

Section – C

CRM - Measurement and Data Management: CRM measurement; CRM program measurement and tools;
relationship life cycle; Customer Profiling; Customer Identification; CRM and Data Management;
Technology and Data Platforms; Database and Customer Data Development.

Section – D

CRM strategies: Developing and Implementing CRM strategy; Understanding privacy and ethical
consideration in CRM; Future of CRM. CRM in Practice-CRM in Manufacturing, Insurance, Airlines, hotels,
telecom, Pharmaceutical Industry, Retailing.

Suggested Readings:

1. Alok Kumar, Rakesh Sharma & Chhabi Sinha: Customer Relationship Management- Concepts &
Application, Dreamtech Press.
2. R. Baran, R. Galka: Customer Relationship Management, Cengage Learning.
3. Buttle, Francis: Customer Relationship Management, Elsevier Publishing.
4. Paul Greenberg: CRM at the Speed of Light - Essential Customer Strategies for the 21st Century, Tata
McGraw Hill.
5. Paul Greenberg and Marc Benioff: CRM at the Speed of Light - Social CRM Strategies, Tools, and
Technologies for Engaging Your Customers, Tata McGraw Hill.
6. K. Mukerjee: Customer Relationship Management-A Strategic Approach to Marketing, Prentice Hall India.
7. G. Shainesh & J.N. Sheth: Customer Relationship Management, Macmillan Publications.
Paper Code:MBARM- FRANCHISING MANAGMENT Credit=4
3003
Marks=100
Learning Objectives:

The objective of this course is to create an indepth understanding of Franchising and the legal aspects related to
Franchising.

Section – A

Introduction to Franchising: Definition of franchising, History and Overview, Types of Franchises,

Advantages and Disadvantages to Franchisor, Advantages and Disadvantages to Franchisee. Elements of a
Successful System. Recognizing franchising opportunities. Accessing franchise feasibility.

Section – B

Choosing Franchisees: Right Profile of choosing franchisees, Sources of Revenue, The Role of Real Estate,
Infrastructure/Services Provided, Profit Pie to Share. Multi-Level Franchising, Company Owned Stores.
Managing and marketing the franchisee business. Franchisor support services.

Section – C

Advance Concepts in Franchising: Multi-Concept Franchises, Market Development/Encroachment,

International considerations, Enforcement of Standards, the franchising relationship.

Section – D

Legal and Global Aspects of Franchising: Franchise Legal Documents, Trademarks, Copyrights, Patents, &
Trade Secrets, Transfer/Exit Strategy, Succession (Family Issues), Termination, International Franchising.

Suggested Readings:

1. Steven Rogers, Roza Makonnen: The Entrepreneur’s Guide to Finance and Business, McGraw Hill.
2. Harold Brown: Franchising: Realities and Remedies, Law Journal Press.
3. Joe Mathews, Don DeBolt, Deb Percival: Street Smart Franchising, CWL Publishing Enterprises.
4. Stephen Spinelli, Robert Rosenberg, Sue Birley: Franchising: Pathway to Wealth Creation, Prentice Hall
India.
5. Lisa Senand Mark Abell: Franchising in India, Eastern Law house.
6. Manish V. Sidhpuria: Retailing Franchising, Tata McGraw Hill.
7. Ian Maitland: Franchising, Jaico Publishing House
8. M. Mendlesohn: The guide to Franchising, Cengage Learning Business Press.
Paper Code:MBARM- VISUAL MERCHANDISING Credit=4
3004
Marks=100
Learning Objectives:

The course has been designed to enable the participants to have knowledge and skills regarding visual
merchandizing, core designing strategies, mannequins and promotional activities.

Section – A

Introduction to Visual Merchandising: Definition, need, significance and importance. Challenges in Visual
Merchandising, Ways to overcome the visual merchandising challenges. Planograms, Image Mix; Related
areas of visual merchandising and Display : Point of purchase displays, Exhibits and Trade shows-Industrial
Display

Section – B

Basis of Design: Point, line, texture, colour, form, shape and space. Principles of design: balance of a display,
point of emphasis in a display, rhythm in a display, harmony in a display; Color principles: Identify the basic
colors and their properties. Explain the psychological effects of color, Colour Blocking

Section – C

Display: Mannequins and its Alternatives, Window Display, Display materials, types of ready-made materials
used to construct displays: use of paper and fabric in display. Façade; Merchandising Presentation: principles,
categories, Dominance factors in merchandising presentation

Section – D

Store Ambience: Layout and Fixture, Wall Set Ups, Lighting and atmospherics. Optimizing techniques in retail
space; Visual Merchandising and planning: Visual merchandising planning, setting up a display shop ,store
planning and design, visual merchandising and changing face of retail. Customer safety .Future of visual
merchandising.

Suggested Readings:

1. Martin M. Pegler: Visual Merchandising and Display, Fifth Edition, Fairchild Books.
2. Swati Bhalla, Anuraag Singhal: Visual Merchandising, Tata McGraw Hill.
3. Tony Morgan :Visual Merchandidng , Laurence King
4. Claus Ebster, Store Design and Visual Merchandising-Creating Store Space That Encourages
Buying,Bisness Expert Press
5. Robert Colborne: Visual merchandising: the Business of Merchandise Presentation, Thomson
Learning.
6. Richard Carty: Visual Merchandising: Principles and Practice, MPC Educational Publishers.
7. Collins Design: Visual Merchandising, Media Group.
8. S. Pradhan: Retail Merchandising, Tata McGraw Hill.
Paper Code: MBARM-M-3005 MARKETING RESEARCH AND Credit=4
CONSUMER BEHAVIOUR
Marks=100
Learning Objectives:
The course is intended to help participants get acquainted with various research concepts,
techniques and procedures and to develop their ability to conduct, evaluate, use and present
research findings. The course will also help students to understand the various factors
affecting consumer behavior and to understand the process of consumer buying.
Section – A
Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer behavior
and marketing strategy, Situational characteristics and consumption behavior, Consumer decision making
process, Post purchase behavior.
Section – B
Factors Influencing Consumer Behavior: Consumer specific factors influencing buying behavior,
psychological processes (motivation, perception, learning and memory) affecting consumer behavior, the buying
motive, high involvement and low involvement buying situations, Consumer behavior in adapting new products,
participants in buying decisions, Group influence- Definition, types of group (primary, secondary, formal
etc.), Family influence, roles, FLC application.
Section – C
Introduction to Marketing Research: Meaning, scope and importance of marketing research, Defining the
market research problem and developing an approach, Research design formulation, Rating Scales Juster,
Likert, Semantic Differential, Thurston, Attitude Scales. Preparing a written research report, organization of
the report, Ethical issues in marketing research.
Section – D
Applications of marketing research; Research design classification, Product research- developing products,
Specifications and attributes, Concept of test marketing. Advertising research, Market and sale analysis
research, Sales forecasting, Demand measurement. Case studies.
Suggested Readings:
1. S.L. Gupta: Marketing Research, Excel Books.
2. G.C. Beri: Marketing Research, McGraw Hill.
3. Nigel Bradley: Marketing Research - Tools and Techniques, Oxford University Press.
4. Alan Bryman, Emma Bell: Business Research Methods, Oxford University Press.
5. Gilbert A Churchill, Jr. Dawn Iacobucci: Marketing Research – Methodological Foundations, Cengage
Learning.
6. P. Narayana Reddy and G.V.R.K. Acharyulu: Marketing Research, Excel Books.
7. A. Parasuraman et.al.: Marketing Research, Biztantra.
8. William Zikmund, Barry J. Babin: Essentials of Marketing Research, Cengage Learning.
 ADVERTISING AND SALES
Paper Code: MBARM-M- Credit=4
3006 MANAGEMENT
Marks=100
Learning Objectives:
The course is designed with an aim to develop an understanding of the decision processes in
advertising from a marketer’s point of view and to understand the concept, methods and
strategies of sales management.
Section – A

Introduction to Advertising: Advertising- an element in Marketing Mix, Role and Importance, Difference
between advertisement and publicity, Advertising as a means of communication, Setting Advertising Objectives,
DAGMAR approach to setting objectives, Media, selection, measurement of effectiveness of Media, Preparing
advertising plan, Developing message, writing copy. Advertising appeals: pre and post-testing. Media decisions,
media strategy and scheduling decisions, Planning and managing advertising campaigns.

Section – B
Integrated Marketing Communications: Different types of advertising, public relations, advertising budget
and relevant decisions, Advertising agencies, their role and importance, management problems of agencies,
client-agency relations. Advertising in India: Problems and Prospects. Role of Integrated Marketing
Communications (IMC), Designing, Objectives Setting and Budgeting for IMC programs, Developing effective
communications.
Section – C
Sales Management: Sales organization, Sales Functions and its relationship with other marketing functions,
External relationship of the Sales Department e.g. with distributors, Government and Public. Functions and
qualities of a Sales Executive. Routing and Scheduling, International Sales Management.
Section – D
Salesmanship: Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods, Sales
budget. Sales force management, Recruitment, Selection, Training, Motivation and Compensation of the field
sales force. Evaluation and control of sales force, Sales Territories, Sales Quotas. Case Studies.
Suggested Readings:
1. Rajeev Batra, John G.Myers, David A. Aaker: Advertising Management, Pearson Education.
2. Raghuvir Singh: Advertising-Planning and Implementation, Prentice Hall India.
3. Richard R Still, Cundiff W Edward and Govoni A P Norman: Sales Management, Decisions, policies and
Cases, Pearson Education.
4. K. K. Havaldar : Sales and Distribution Management, Tata Mc-Graw Hill.
5. G.E. Belch and M.A. Belch: Introduction to Advertising and Promotion, Irwin Publishers.
6. C.H. Sandage, V. Fryberger and K. Rotzoll: Advertising, AITBS.
Paper Code: MBARM-M-3007 INTERNATIONAL MARKETING Credit=4

Marks=100
Learning Objectives:
The objective of this course is to develop a conceptual framework of international marketing
management so as to provide necessary knowledge and tools to develop marketing strategies
for a variety of products and services.
Section – A
Framework of International Marketing: Scope of International Marketing - International Marketing vs
Domestic Marketing - Trade Barriers such as Tariff and Non-Tariff Barriers. Transition from Domestic to
International Business. Pre-export behaviour - Motivation to export. Special difficulties in International
Marketing. Advantages or importance of International Marketing. Balance of Trade and Balance of Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing -
Controllable and Uncontrollable factors in International Marketing. Globalisation and Role of Multinational
Enterprises (MNEs).
Section – B
Product Policy - International Product Life Cycle - Export Pricing. International Marketing Decision:
Marketing Decision - Market Selection Decision - Market Entry Decision - Marketing Mix Decision.
International Marketing Research: Marketing Information System - Market Research - Marketing Research -
Methodology for Marketing Research - International Research Strategy - Desk Research and Field Research -
Market Oriented Information - International Marketing Intelligence -- Competitive Intelligence.
Section – C
International Sales Contract: Major Laws - INCO Terms - Standard clauses of International sales Contract -
Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) - World Trade
Organization (WTO) - GATS – UNCTAD. Trade Blocks: North American Free Trade Agreement (NAFTA) -
Association of South East Asian Nations (ASEAN). World Bank, IMF, International Finance Corporation -
Multinational Investment Guarantee Agency (MIGA).
Section – D
India's Foreign Trade: Recent Tends in India's Foreign Trade - India's Commercial Relations and Trade
Agreements with other countries. Institutional Infrastructure for Export Promotion in India - Export Assistance -
Export Finance - Export Processing Zones (EPZs) - Special Economic Zones (SEZs) -Role of ECGC, EXIM
Bank of India, Commodity Boards, STC, MMTC, etc. Role and Functions of Export Promotion Councils.
Overview of Export - Import Policy of India, Export Regulations: Procedure for export of goods - Quality
control and Pre-shipment Inspection Export and Import Documentation. Export Payment - Different Modes of
Payment and Letters of Credit.
Suggested Readings:
1. R.L. Varshney and B. Bhattacharya - International Marketing Management.
2. Cateora, P. R., Graham, J. L., International Marketing, McGraw Hill.
3. Douglas, S. P., and Craig, C.S., Global Marketing Strategies, McGraw-Hill
4. Onkysist, S., and Shaw, J., International Marketing, Routledge.
5. Subhash C. J., International Marketing, Cengage Learning India Pvt Ltd.
6. Export and Import Policy of Government of India.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry, Government of
India.
8. Economic Survey of India.
Paper Code: MBARM-M- INTERNET MARKETING Credit=4
3008
Marks=100
Learning Objectives:

This course aims to provide an in-depth perspective into Internet Marketing, and help participants to appreciate
internet as an integral part of an organisation's marketing mix. The primary objective of the course is to focus on
how the Internet can serve as an invaluable resource for marketing of products and services.

Section – A

Internet Marketing: Definition and Concepts, Evolution ,Framework, Fundamentals of Internet, 10 C’s of
Internet marketing, E-Business Models, e-Revenue models. Developing Capabilities for competing on the web.
Marketing Perspective in the Internet Age. Internet Marketing Environment. Internet Marketing Information
System.

Section – B

Internet marketing mix. Marketing organization for internet marketing. Marketing control and the impact of
internet on it. E-payment mechanism. Consumer Characteristics & Branding Strategy: Branding and consistency
online/offline branding, Environmental, situational, and personal factors affecting users, Market segments
served, Brand position, Offline versus online customers, Customer satisfaction, loyalty and retention.

Section – C

Interactive Marketing: Online Advertising, Display Advertising, Email Marketing Social and Business
Networking. Product Opinion Sites. Measuring Internet Marketing Effectiveness: Strategic planning for e-
marketing, Strategies for internet Business. Taking Internet Marketing International. Mobile Marketing.

Section – D

The technology behind Internet Marketing, Website publishing, The Website, Website registration and web
hoisting, Website costs, Search Engine working, Web browsers, Search engines, SEO, Generating traffic to
website, Monitoring web activity, E-Marketing Metrics. Ethical and Legal Issues, Protection of cyber consumers
in India and CPA 1986. IT Act, 2000. Marketing and online publishing including digital copyrights, Intellectual
Property Rights.

Suggested Readings:

1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

2. Ravi Kalakota & Andrew B. Whinston, Frontiers of Electronic Commerce, Pearson Press
3. Jeffery F. Rayport & Bernard J. Jaworski- E-Commerce Tata McGraw Hill
4. P.T. Joseph: E-Commerce- A Managerial Perspective- -Prentice Hall India
5. Rajesh Chakraborti, & Vikas Kardile: Asian Manager's Handbook of E-Commerce Tata McGraw Hill
6. Parag Diwan, and S. Sharma Electronic Commerce-a Manager's Guide to E-Business. Vanity Books
7. V.K. Jain and Hemlata; Electronic and Mobile Commerce, Cyber-Tech Publication, New Delhi.
8. Phil Carpenter: e Brands, HBS Press, Boston.
9. Keen, Peter and Mark Mc-Donald: The e Process Edge, Tata Mc-Graw Hill, Delhi
10. Paul Phillips: E-business strategy, Mc Graw Hill, Delhi
Paper Code: MBARM-F-3009 INVESTMENT ANALYSIS AND Credit=4
PORTFOLIO MANAGEMENT
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts relating to analysis of
investment and portfolio management and to provide exposure to derivatives market, its working and
inputs on strategies used in derivatives market.

Section – A

Introduction to Investment Management: Concept and objectives of investment, Difference between

Investment and Speculation, Investment and Gambling, Meaning of Investment Management, Investment
Management Process, Investment Alternatives, Features of Investment Avenues, Types of Management
Strategies, Approaches to Investment. Risk and Return: Concept of Risk, Components of Investment Risk,
Measurement of Risk through Standard Deviation, Regression Equation, Covariance, Concept of Return,
Expected Yield, Actual Yield, Holding Period Yield, Relationship between Risk and Return Efficient Market
Theory: Random walk, Weak form, semi-strong and strong form of market, Empirical tests, Comparison
between random walk.

Section – B

Fundamental and Technical Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis, Sensitivity
of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit Potential of Industries,
Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial Analysis, and Estimation of
Intrinsic Value. Meaning of Technical Analysis, Difference between Technical and Fundamental Analysis,
Assumptions, Tools, Dow Theory, Elliott Wave theory.

Section – C

Portfolio Analysis and Selection: Traditional and Modern Portfolio Theory, Merits of Diversification:
Diversification and Portfolio Risk, Portfolio Return and Risk, Calculation of Portfolio Risk, Markowitz Theory,
Efficient Frontier for two securities, Efficient Frontier for n-securities, Optimal portfolio, Sharpe single index
model, Importance of Beta, Capital Asset Pricing Model, Security Market Line, Distinction between capital
market line and security market line, Zero Beta CAPM, Tax adjusted CAPM, Limitations of CAPM, Arbitrage
Pricing Theory.

Section – D

Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications, Rupee
Averaging Technique. Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative
Valuation Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.

Suggested Readings:

1. Elton et. al:. Modern Portfolio Theory and Investment Analysis, Wiley Publications
2. Reilly Brown, Investment Analysis and Portfolio Management, Cengage Learning
3. Bodie et, al. Investments, Tata Mcgraw hill
4. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.
 STRATEGIC COST MANAGEMENT
Paper Code: MBARM-F-3010 Credit=4

Marks=100
Learning Objectives:

The objective of the course is to acquaint the learners with the various methods of cost
determination and tools and techniques of cost control from strategic perspective

Section – A

Strategic Cost Management: Meaning, Nature and Significance of Strategic Cost Management, Limitations of
Traditional Costing, Difference between Conventional Cost Analysis and Strategic Cost Analysis, Financial,
Operational and Strategic Views of Cost, Contemporary Cost Management Tools. Activity Based Costing and
Management: Treatment of Cost, Steps, Advantages, Disadvantages

Section – B

Value Analysis: Meaning of Value Analysis and value addition, Strategic Application of Value Chain
Analysis, Customer Profitability Analysis. Strategic Positioning Analysis, Critical Success Factors Analysis.
Productivity improvement techniques: Various tools and techniques including Kaizen and Six Sigma.

Section – C

Variance Analysis : Basics of Standard Costs, Material Variances, Labour Variances, Overhead
Variances, Difficulties in Measuring Variances, Evaluation of Control based on Standard Costing,
Numerical Problems. Functional- based planning and control; budgeting – nature, administration and
effectiveness; budgeting cycle; ZBB; performance budgeting; human aspects of budgeting. Responsibility
Accounting, Measuring the performance of investment centre – ROI, RI, EVA, Behavioural aspects of
responsibility accounting, Transfer Pricing.

Section – D

Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired and Generated Assets, Importance,
Methods of Valuation for Goodwill, Brands, Patent. Relevant Indian and International accounting standards,
Current Scenario in India, Numerical Problems. Performance Evaluation : Traditional Framework of
Performance Evaluation, Performance Measurement System, Balanced Scorecard, Implementation,
Strengths and Weaknesses of Balance Scorecard, Behavioral Views, Rewards to performance, Incentive
Compensation. Cost of Quality: Cost of Conformance and Cost of Non-Conformance

Suggested Readings:

1. John K. Shank , Vijay Govindarajan: Strategic Cost Management, Free Press.

2. Callie Berliner: Cost Management for Today ’s Advanced Manufacturing - The CAM-1 Conceptual
Design, Harvard Business School Press.
3. Robert S. Kaplan and Robin Cooper: Cost & Effect, Harvard Business School Press
4. Blocher et. al. Cost Management- A Strategic Emphasis, McGraw -Hill.
5. S C Vaidya and Suveera Gill, Cost Management – A Strategic Approach, 2009
Paper Code:MBARM-F-3011 FINANCIAL ENGINEERING Credit=4

Marks=100
Learning Objectives:
This course aims at developing understanding and analytical skills among participants regarding
applications of Financial Engineering.
Section – A
Meaning of Financial Engineering, Factors Contributing to Growth of Financial Engineering, Financial
Engineering Process and Strategies.
Section – B
Credit Analysis, Risks: sovereign and country risks, industry risks, management factor, financial risk analysis.
Credit ratings: credit spreads, interest coverage ratio and its effect on industries classification, process of credit
ratings.
Section – C
Options: Principles of options, factors affecting option value, option pricing models: single stage and two stage
binomial models, Black Scholes. Strategies: bullish options strategies, bearish options strategies and neutral
strategies, Collar spread. Interest rate options: calls and puts,caps, floors and collar. Swaps, Interest rate
swap: definition, structure of swaps, valuation of swap at outset. Currency swap: definition, valuation of
currency swap.
Section – D
Forwards and Futures: introduction, features, hedging with forward contracts, futures pricing models,
difference between forwards and futures contracts. Hedging with Futures: hedging concepts including long
hedge & short hedge, the basis, risks in hedging. Minimum variance hedge ratio, price sensitivity hedge ratio
and stock index futures hedging, Hedging strategies. Credit Derivatives: Credit default swap and Total return
swap. Application and Case studies.
Suggested Readings:
1. Salih N. Neftci: Principles of Financial Engineering, Academic Press
2. Marshall, Bansal: Advanced Finance Financial Engineering, P.H.I
3. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Oxford University
Press.
4. Don Chance: An introduction to Derivatives and Risk Management Cengage Press, Delhi
5. James A. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons, Delhi
6. Andrew M. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps
and Options John Wiley & Sons, Delhi
7. Ganguin, Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill,
Boston
8. T.S. Beder,C.M Marshall: Financial Engineering: The Evolution ofa Profession John Wiley & Sons,
Delhi
Paper Code: MBARM-F-3012 MERGERS, ACQUISITIONS AND Credit=4
CORPORATE RESTRUCTURING
Marks=100

Learning Objectives:
Liberalized economy has generated many opportunities of combining businesses to create wealth. The
emphasis is to understand about mergers, acquisition and corporate restructuring.
Section – A
Mergers: Meaning of Merger, Reasons for M&A, Classification of Mergers, Types of Merger: Horizontal
Mergers, Vertical Mergers, Conglomerate Mergers, Accretive Merger and Dilutive Merger, Reverse Merger:
Process and Myths about Reverse Merger. Acquisition: Meaning of Acquisition, Types of Acquisition: Asset
Purchase, Stock Purchase, Difference between Mergers and Acquisition, Motives behind M & A, Value Drivers
in M & A, Reasons for failure of M&A, Process ofM & A: Planning phase and implementation Phase. M&A
Analysis: Synergy Value Determination, Determination of Price Paid to Target, Financing of M&A: Debt
Financing, Equity Financing, Cash financing., Determination of combined company's new capital structure, cost
of equity, cost of capital and Share Exchange Ratio Determination.
Section – B
Valuation: Meaning, Factors to be considered for Valuation, Types of values: Going concern Value,
Liquidation Value and Market Value, Methods of Valuation: Asset based Valuation method, Earning based
valuation, Market based valuation, Book value approach, Stock and Debt approach, Direct Comparison
Approach and Discounted Cash flow method of valuation. Cross Border Acquisition: Meaning, Need, Benefits
of Cross Border Acquisition and Difficulties in Cross Border Acquisition. Post Merger Issues: Tools for
Integration, Strategies for Post Merger Success, Post merger growth strategies, Human aspects in mergers and
acquisition, Failures in Post-merger Integration and Successful Post-merger Integration.
Section – C
Corporate Restructuring: Meaning, Conceptual framework, McKinsey 7S Model, Reasons for restructuring,
Barriers to corporate restructuring, Key Elements, Types of corporate restructuring: Financial. Portfolio and
Organisational Restructuring, Hardware and Software Restructuring, Strategic Options in restructuring,
Implications of corporate restructuring for investors, customers, management, employees and others.
Restructuring through Joint Ventures: Meaning, Characteristics, Objective, Rationales, Reasons for failure of
Joint Venture. Restructuring through Buyouts: Leveraged buyouts: Meaning' of Leveraged buyouts, Types,
Criteria for identifying the leveraged buyouts, strategic analysis investment/divestment. Management Buyouts:
Meaning of Management Buyouts, Characteristics, Benefits; General Economic and Financial factors for
Buyouts, Sources of Gains in Buyouts: Tax Benefit, Management Incentives, Wealth Transfer Effect,
Asymmetric Information and Under pricing. Efficiency considerations.
Section – D
Due Diligence: Concept, Need, Transaction requiring Due-diligence, Process, Types: Financial, Legal,
Operational, Intellectual, IT and Human resource Due Diligence, Due diligence and M&A failure. Strategic
Alliance: Types, Reasons, Implications of Strategic Alliance, Strategic Management of Alliances. Divestitures:
Meaning, Types, Reasons for Divestiture, Benefits of Divestiture. Case studies.
Suggested Readings:
1. Aurora, Shetty and Kale, Mergers and Acquisition, Oxford University Press.
2. Weston, Chung and Hoag, Mergers, Restructuring and Corporate Control, PHI Learning
3. Krishnamurti and Vishwanath, Mergers, Acquisition and Corporate Restructuring, Sage
4. Vadapalli, Mergers, acquisition and Business Valuation, Excel Publication.
5. DePamphilis: Mergers, acquisitions and other restructuring activities, Elsevier Limited
Paper Code:MBARM-H-3013 INTERNATIONAL HUMAN Credit=4
RESOURCE MANAGEMENT
Marks=100

Learning Objectives:
The objective of this course is to give students a complete exposure to all aspects of International HRM. The
course emphasizes importance of Human Capital in the organizations of today. It also provides a comprehensive
overview of International Human Resource Management (IHRM) practices being used by IHRM practitioners in
multinational enterprises.
Section – A
Introduction to IHRM drivers of globalization, variables that moderate differences between HRM and
IHRM. IHRM trends and future challenges: Ethics in international business, strategies IHRM.
Sustaining International Business Operations: Approaches to staffing- ethnocentric, polycentric,
geocentric, regiocentric, reasons and types of international assignments, role of expatriates, role of
non expatriates
Section – B
Recruiting and selecting staff for international assignments: issues in staff selection, reasons for
expatriate failure, factors moderating performance, selection criteria. Training and development: Role
of expatriate training, effective pre-departure training programmes, effectiveness of pre departure
training, developing staff through international assignments. Compensation: Objectives of
International compensation, Key components of international compensation programme, Approaches
to international compensation. Re-entry and Career Issues: Repatriation Process, Individual reactions
to re-entry, Multinational responses, Designing repatriation programme.
Section – C
HRM in host country context: standardisation and adaptation of work practices, retaining, developing
and retrenching staff. Culture and IHRM: Concept of Culture, Cross Cultural Studies, Hofstede’s
Model of National Culture. Industrial Relations: Key issues in international Industrial relations, trade
unions and international industrial relations, response of trade unions to multinationals. Performance
Management: Multinational performance management, performance management of international
employees, Performance appraisal of international employees, Appraisal of HCNs.
Section – D
IHRM Trends and future challenges in Infrastructure industry: International business ethics and
HRM, research issues and theoretical developments in international HRM. HRM in cross border
merges and acquisitions: Motives behind mergers and acquisitions, HR Interventions.
IHRM in Select Countries: America, Japan, China, Korea, Africa, Europe, India. *Cases on
IHRM practices.
Suggested Readings:
1. K. Aswathappa, D. Sadhna: International Human Resource Management, Tata Mcgraw-Hill.
2. Monir H. Tayeb: International Human Resource Management, Oxford University Press.
3. Chris Brewster: International Human Resource Management, Orient Longman.
4. Tony Edwards and Chris Rees: International Human Resource Management, Pearson Education.
5. F. Luthans: Organizational Behaviour, Tata McGraw Hill.
6. D.R. Brisloe and R.S. Schuler: International Human Resource Management: Policy and Practice for the
Global Enterprise, Routledge.
Paper Code: MBARM-H-3014 ORGANIZATIONAL DEVELOPMENT Credit=4

Marks=100

Learning Objectives:

The aim of this course is to provide valuable insights in managing change in such a way that
knowledge and skills are transferred to build the organisation’s capability to achieve goals and solve
problems. It provides an insight into the dynamics of Organisational Development and OD
Interventions.

Section – A

Introduction to Organisational Development: Definition, Growth, Relevance of OD. Underlying

Assumptions and Values: Assumptions and Implications about People as Individuals, Assumptions and
Implications about People in Groups, Assumptions and Implications about People in Organisations.
Foundations of OD: Models and Theories of Planned Change, Systems Theory, Participation and
Empowerment, Teams and Teamwork, Parallel Learning Structures, Normative Re-Educative Strategy: Applied
Behavioural Science, Action Research.

Section – B

OD Interventions: Definition, Nature, Major Families of OD Interventions, Classification of OD Interventions.

Team Interventions: Team Building Interventions, Family Group Diagnostic Meeting Family Group Team
Building Meeting, Role Analysis Technique, Role Negotiation Technique, Responsibility Charting, Force Field
Analysis, Gestalt Approach. Inter-group Interventions and Third Party Peacemaking Interventions: Inter-
group Team Building Interventions, Third Party Peacemaking Interventions, Organisation Mirror Intervention,
Partnering.

Section – C

Personal, Interpersonal, Group Process Interventions: Employee Empowerment, Sensitivity Training, Johari
Window, Transactional Analysis, Life and Career Planning Interventions, Stress Management Interventions.
Comprehensive Interventions: Confrontation Meeting, Strategic Management Activities, Survey Feedback,
Renis Likert’s System, Grid OD, Contingency Theory of Lawrence and Lorsch.

Section – D

Structural Interventions: Job Design, Quality Circles, MBO, Work Restructuring, Quality of Work-life. Role
and Style of OD Practitioner: External and Internal Practitioner, Competencies of OD Practitioner, OD
Practitioner styles, Ethical Guidelines and Dilemmas for OD Practitioners.

Suggested Readings:

Wendell L French, Cecil H Bell, Jr.: Organization Development - Behavioral Science Interventions for
Organization Improvement, Pearson Education.
2. Thomas G Cummins, Christopher G. Worley, Organizational Development & Change, Southwestern College
Publishing.
3. W. Warner Burke: Organizational Development - A Process of Learning and Change, Prentice Hall India.
4. Don Harvey, Donald R. Brown: An Experiential Approach to Organizational Development, Prentice Hall
India.
5. D.R. Brown and D. Harvey: An Experiential Approach to OD, Pearson Education.
Paper Code: MBARM-H-3015 LABOUR LAWS Credit=4

Marks=100
Learning Objectives:
The objective of this course is to enhance the understanding of Indian corporate environment relating to
legislative framework. Emphasis would be given to provisions and case laws of various acts, as are applicable to
the sectoral organizations.
Section – A
The Industrial Disputes Act, 1947: Industry, Workman, Industrial Dispute - methods and authorities for the
settlement of industrial disputes, Strikes and Lockouts; Layoff and Retrenchment with latest amendments.
Employees Provident Fund & Miscellaneous Provisions Act, 1952 - objective, coverage, employers’
obligations, benefits, penalties with latest amendments.
Section – B
The Trade Unions Act, 1926: Trade Union, Registration, of Trade Unions, Rights and Liabilities of registered
trade unions. Collective Bargaining: Importance, Levels, Collective agreements, Hurdles to Collective
Bargaining in India with latest amendments. Payment of Wages Act, 1936 - deductions and authorities, critical
appraisal of the Act with latest amendments. Minimum wages act, 1948 - fair wages, living wages, minimum
wages, fixation of minimum rate of wages, critical appraisal of the Act with latest amendments.
Section – C
Factories Act, 1948: Factory, Worker, Manufacturing process, Provisions of health, Safety and Welfare,
Working hours of adults, Special provisions relating to children, Annual leave with wages with latest
amendments. The Workmen's Compensation Act, 1923: Workman, Employer's liability to pay compensation,
Disablement, Amount of compensation, critical appraisal of the Act with latest amendments.

Section – D
Standing Orders Act, 1948: Standing orders, Certification of draft standing orders, Duration and Modification of
certified orders, critical appraisal of the Act with latest amendments. Employee's State Insurance Act, 1948:
Contribution, Principle employer, Immediate employer, Different benefits, critical appraisal of the Act with
latest amendments. The Payment of Gratuity Act, 1972: Objective, Coverage, Employers’ obligations, benefits,
critical appraisal of the Act with latest amendments.
*Case studies on applicability of labour laws in sectoral organizations.

Suggested Readings:
1. Meenu Paul: Labour & Industrial Law, Allahabad Law Agency.
2. S.N. Mishra: Labour & Industrial Law, Central Law Publications.
3. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
4. Venkata Ratnam: Industrial Relations, Oxford University Press.
5. A. Monappa: Industrial Relations, Tata McGraw Hill.
6. S.N. Dhayani: Industrial Relations System, Sultan Chand and Sons
7. K.K. Ahuja: Industrial Relations - Theory and Practice, Deep and Deep Publications.
8. J.T. Dunlop: Industrial Relations System, Harvard Business Press.
9. E.A. Ramaswamy and U. Ramaswamy: Industry and Labour Oxford University Press
Paper Code: MBARM-H- PERFORMANCE MANAGEMENT Credit=4
3016
Marks=100
Learning Objectives:

This course integrates concepts and current day practices to provide insight into Performance Management
systems and models in order to understand and appreciate the intricacies of Reward Management in
organizations.

Section – A

Performance Management: Meaning of Performance, Concept and Definition of Performance Management,

Concerns of Performance Management, Focus of Performance Management, Difference between Performance
Management and Performance Appraisal, Performance Management Systems: Concept, Role of Performance
Management Systems, Characteristics of Ideal Performance Management System, Problems with Poorly
Manages Performance Management Systems, Process of Performance Management.

Section – B

Performance Planning: Setting Objectives, Process of Performance Planning, Contents of a Performance Plan,
Role of Goal Setting Theory in Building Performance Plans, Performance Plan and Role Description.
Monitoring Performance: Concept, Objectives of Performance Monitoring, Methods used for Monitoring
Performance. Mentoring Performance: Objectives, Process of Managee Development, Types of Mentors,
Mentoring Process.

Section – C

Annual Stocktaking: Stocktaking Performance, Principles of Stocktaking Performance, Measurement Issues,

Review Discussions, Purpose of Annual Stocktaking, Contents and Characteristics of Stocktaking Discussions.
Appraising for Recognition and Reward: Appraiser and Appraisee Concerns, Common errors in Appraisal,
Methods of Appraisal, Implementing Appraisal.

Section – D

Reward Management: Definition, Aims of Reward Management, Factors Affecting Pay Levels, Financial/ Non
Financial Rewards, Reward Philosophy, Reward Strategy, Reward Policy, Evaluating Reward Processes,
Developing Reward Processes. Pay Structures: Aim of Pay Structures, Developing Pay Structures, Graded Pay
Structures, Job Family Modeling, Broadbanding.

Suggested Readings:

1. Michael Armstrong and Angela Baron: Performance Management, Jaico Publishing House.
2. Chadha, Prem: Performance Management: It’s about performing, Not just appraising, Macmillan.
3. T.V. Rao: Performance Management and Appraisal Systems, Sage Publication.
4. Michael Armstrong and Helen Murlis: Handbook of Reward Management, Crest Publishing House.
5. S.R. Kandula: Performance Management – Strategies, Interventions, Drivers, Prentice Hall India.
6. D. Goel: Performance Appraisal and Compensation Management – A Modern Approach, Prentice Hall
India.
7. 7. R.I. Henderson: Compensation Management – Rewarding Performance in the Modern Organization,
Reston Publishing.
Paper Code: MBARM-O-3017 SUPPLY CHAIN MANAGEMENT Credit=4

Marks=100
Learning Objectives:

This Module offers practical understanding to learn the scientific methods of Supply Chain Management,
including material and equipment planning, procurement, logistics, inventory management, and financial issues
pertaining to supply chains.

Section – A

Introduction to Supply Chain Management: Definition, Scope & Importance of Supply Chain Management, Key
drivers Of the SCM, Features of Supply Chain Management, Supply Chain Network – 1st Tier , 2nd Tier,
Network decisions in SCM, Suppliers and Customers, Customer Service Dimension (Seven “R” Principles,
Service after sale, Customer delight)

Section – B

Role of Logistics in Supply Chains: Definition of Logistics Management, Scope and role of Transportation,
Traffic & transportation, Relationship between transportation and other business functions, Transport
Economics: Distance – volume-density, Freight Cost, Handling, Liability, Market factors, Third party logistics
(3 PL) & fourth party logistics service provider (4 PL), Logistics equipment, Reverse Logistics, Government
rule & regulations related to Logistics, Purchase Cycle, Make or Buy.

Section – C

Inventory Management: Inventory Control, Planning & Managing Inventories, Warehouse Management
(Receipt, issue, storage and preservation, stock verification, In bound and out bound distribution operations),
Order Management, Competitive advantage through logistics and supply chain management, Supply chain
process integration, performance measurement, Value Chain. Planning demand and supply: Planning &
Sourcing in Supply Chain, Demand forecasting, Type and Time horizon of forecast and category of forecasting,
aggregate planning

Section – D

Financial issues in Supply Chain - Macro and micro view, Asset management, Du Pont Model, Supply Chain
Costing, Decision environment in SCM, Global supply chain perspectives - New business models. Role of IT in
supply chain management. Case studies on SCM.

Suggested Readings:

1. Harald Dyckhoff et al, Ed.: Supply Chain Management and Reverse Logistics, Springer (India).
2. Jayashree Dubey and M.L. Saikumar Ed.: Supply Chain Management, IIPE Hyderabad and New
Century Publication.
3. Sarika Kulkarni, Ashok Sharma: Supply Chain Management-Creating Linkages for Faster
Business Turnaround, McGraw Hill.
4. RP Mohanty: Supply Chain Management-Theories and Practice, Biztantra.
5. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management,Pearson
Education.
6. Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson
Education.
Paper Code: MBARM-O-3018 ADVANCED PRODUCTION Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The paper aims to make the learners understand a systems view of operations and to understand the
conversion of inputs into outputs with various technologies.

Section – A

Operations Management: Concepts and Functions, Trends and Issues. Product Development Process: Concept,
Product Development Process, Tools for Efficient Product Development. Design of Manufacturing Process:
Determinants of Process Characteristics in Operations, Types of Processes and Operation Systems, Product-
Process Matrix. Design of Service Systems.

Section – B

Facility Location: Importance, Factors affecting Location Analysis, Location Planning Methods Facility
Layout: Objectives, Advantages, Types of Layouts. Capacity Planning: Concepts, Factors affective
Capacity, Planning, Capacity Planning Framework. Production Planning & Control (PPC): Concepts,
Objectives, Functions. Work Study: Productivity, Method Study, Work Measurement.

Section – C

Materials Management: Concepts and Objectives. Introduction to modern Productivity techniques: Just in
time, Kanban System, Total quality management & Six Sigma. Purchasing Management: Objectives,
Functions, Methods, Procedure.

Section – D

Stores Management: Types of Stores, Functions, Coding Methods. Inventory Planning and Control :
Concepts , Types of inventory, Inventory Control Systems, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs , Selective Control of Inventory. Maintenance Management: Concepts,
Objectives, Functions, Types of Maintenance.

Suggested Readings:

1. Mahadevan, B. (2017). Operation Management: Theory and Practice, Perason India, Delhi
2. N.G. Nair: Production & Operation Management, Tata McGraw Hill
3. Everett E. Adam & Ronald J. Ebert: Production & Operation Management, Prentice Hall India
4. Ritzman Krajewski: Operations Management, Pearson Education Asia
4. Sarin Buffa: Modern Production and Operations Management, John Wiley .
5. S . N. Chary: Production & Operations Management, Tata McGraw Hill.
6. Gaither: Operations Management, Thomas Learning
Paper Code: MBARM-O-3019 BUSINESS PROCESS RE- Credit=4
ENGINEERING
Marks=100
Learning Objectives:

The objective of this course is to develop abilities to evaluate existing management practices so as to
design and reengineer processes.

Section – A

Definition of reengineering, time for reengineering, why business process start to fail, explanation of change
theory, reengineering mission and scope, reengineering cost, survival and growth strategies, rethinking business
processes.

Section – B

The new world of work, the enabling role of information. technology, perspectives on the customer,
understanding markets, customer research within markets, service and specifications from the customer,
insights from customer analysis.

Section – C

Understanding the influences in the background, perspectives on the background, dynamic nature of the
industry, competitive intelligence: Bringing the background into focus, mapping the way work gets done,
identifying areas for improvement. Planning for change, refined mission and scope, design options and
alternatives, mapping the new process, developing business policies, information channels and communications,
feedback for continuous improvement, implementing system and structural changes.

Section – D

Recent trends and Issues in BPR: downsizing dilemma, maximizing the chances for reengineering success,
resistance to change, the transition process, revitalizing the organization for long term durable change. Case
studies.

Suggested Readings:

1. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition.
2. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business Resolution,
Nicholas Brealey Publishing Limited; London.
3. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing
4. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.
5. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education
Paper Code: MBARM-O-3020 MANAGEMENT OF TECHNOLOGY AND Credit=4
INNOVATION
Marks=100

Learning Objectives:

This course is designed to help participants understand the importance of managing Technology and
innovation, leading to better appreciation of them being a source of competitive advantage.

Section – A

Technology Management: Understanding Technology and its Relationship with Wealth of Nations and Firms
Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports /
Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology Management.

Section – B

Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing
Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and Climate for
Change: Role of Leadership; Managing Transformations

Section – C

Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent
Engineering. Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving,
Managing Lateral Thinking.

Section – D

Technology management: Leveraging technology for growth in organizations. Process innovations in

organizations. Case studies.

Suggested Readings:

1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.
2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier Science,
Permagon
3. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2 nd
Edition, Oxford University Press.
4. Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
5. Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage. Pearson
Education.
6. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc. , USA.
Paper Code: MBARM-4001 STRATEGIC MANAGEMENT Credit=4

Marks=100

Learning Objectives:

Objective: The objective of this course is to create in-depth understanding of various corporate strategies, their
formulation, implementation and process of change in strategies. Further the course will enable participants to
appraise various strategies issues.

Section – A

Introduction: Definition, Concept, Phases of strategic management, Benefits of strategic management,

Challenges to Strategic Management, Elements of Strategic Management, Strategic Decision Making. Vision,
Mission , Objectives and Goals: Definitions, Characteristics of an Effective Vision Statement, Components
and Characteristics of a Mission Statement, Importance of Mission Statement, Characteristics of Good
Objectives, Characteristics of Effective Goals, Types of Goals

Section – B

The External Environmental Analysis: Identifying External Environmental Variables, Segments of the
General Environment, Industry Analysis- Porter’s Five Forces Model, Strategic Groups, Strategic Types, Hyper-
competition. Organisational Analysis: Concept, Core and Distinctive Competencies, VRIO Framework,
Competitive Advantage, Moving from Sustainable to Transient Competitive Advantage, Value Chain Analysis,
Scanning Functional Resources and Capabilities. Strategy Formulation: SWOT analysis, Strategies Factor
Analysis Summary (SFAS), TOWS matrix. Corporate Strategy: Directional Strategies- Growth, Stability,
Retrenchment, Portfolio Analysis- BCG Matrix, GE Matrix, Corporate Parenting.

Section – C

Business Level Strategy: Competitive strategy- Porter’s Competitive Strategies- Differentiation, Cost
Leadership, Focus, Risks and Issues in Competitive Strategies, Industry Structure and Competitive Strategy,
Competitive Tactics Cooperative strategies- Collusion, Strategic Alliance. Functional Strategy: Marketing,
Financial, Operation, Human resource, Research and development, Risk culture, Strategy in Global
Environment, Strategies to Avoid, Strategic Choice. Strategy Implementation: Developing Programmes,
Budgets and Procedures, Achieving Synergy, Stages of Corporate Development, Organisational Life Cycle,
Types of Organisational Structures, Problems Associated with Strategy Implementation, Reengineering and
Strategy Implementation

Section – D

Strategic Evaluation and Control: Stages of Strategic Evaluation and Control, Measuring Performance, Types
of Control, Strategic Information Systems, Problems in Measuring Performance, Measures for Effective
Control. Emerging Strategic Trends: International Issues in Strategy Implementation, Transient Competitive
Strategies, Red Ocean to Blue Ocean, Edge Strategy.

Suggested Readings:

1. Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An Integrated Approach, Cengage Learning,
India.
2. Thompson, Arthur A. and A. J. Strickland, Strategic Management, McGraw Hill, New York.
3. Hitt, Michael A., Ireland, R. D., Hokisson, Robert E. and S. Manikutty, Strategic Management: A South-
Asian Perspective, Cengage Learning, India
4. Porter, M.E., Competitive Strategy, The Free Press, New York,1980.
5. Porter, M.E., The Competitive Advantage, The Free Press, New York, 1985.
Paper Code: MBARM- SEMINAR ON CORPORATE Credit=2
4002 GOVERNANCE
Marks=50
Learning Objectives:

The objective of this course is to acquaint learners with concepts of corporate governance and to explore
business, financial, political and legal issues affecting systems by which corporations are directed and controlled
both in developed and developing countries.

Section – A

Introduction to Corporate Governance: Meaning, Significance of Corporate Governance Conceptual

framework of Corporate Governance. Theories and Principles of Corporate Governance, Emergence of
Corporate Governance in India, Pioneers in Good Governance Practices, Future of Corporate Governance in
India

Section – B

The External Agents and Institutions of Corporate Governance: The purpose of the corporation, for whom
does the corporation exist (shareholders, stakeholders, the community, and the state) and their role in Corporate
Governance. The Internal Agents and Institutions of Corporate Governance: Role of Board of Directors,
Managers, and Shareholders in Ensuring Corporate Governance Corporate Social Responsibility

Section – C

Accountability of managers and stockholders: Defining and enforcing managers’ duties, mechanisms of
stock holders accountability (through voting and proxy contests, derivative and class actions, takeovers, tender
offers, and markets for corporate control)

Section – D

Facilitators, Role Players and Regulators: Role of regulators, government enforcement in Corporate
Governance, legislative (introduction to Indian and foreign initiatives); gatekeepers and access to capital
(auditors, investment bankers, rating agencies, exchanges, the financial press). Clause 49 of the listing
agreement. Corporate Governance provision in the companies acts 2013. Role of SEBI in Promoting Corporate
Governance in India. Globalisation and Corporate Governance, Emerging Trends in Corporate Governance.

Suggested Readings:
1. Fernando, A.C., Corporate Governance: Principles, Policies and Practices, Pearson Education.

2. U.C. Mathur: Corporate Governance & Business Ethics, Macmillan.

3. C.V. Baxi: Corporate Governance, Excel books.

4. Swami (Dr.) Parthasarathy: Corporate Governance, biz tantra.

5. Donald. H. Chew Jr.: Corporate Governance at the Cross Roads, Tata McGraw Hill.

6. Jill Solomon: Corporate Governance & Accountability, Wiley India.

7. Kesho Prasad: Corporate Governance, Prentice Hall India.

8. Christine A. Mallin: Corporate Governance, Oxford.

9. Subhash Chandra Das: Corporate Governance in India, Prentice Hall India.

Paper Code: MBARM-4003 WORKSHOP ON DEVELOPING Credit=2
ENTREPRENEURIAL SKILLS
Marks=50
Learning Objectives:

The primary objective of this course is to develop potential entrepreneurs, helping them in
understanding how to sense the entrepreneurial opportunity and start up a venture. The course will
sensitize students about the competencies required and institutional framework promoting
entrepreneurial spirit in India.

Section – A

Entrepreneurship: Concept and Definitions, Entrepreneurship and Economic Development, Classification and
Types of Entrepreneurs, Social entrepreneurship. Defining Startups, Startup scenarios in India-opportunities and
challenges. Entrepreneurial Competencies, Traits/Qualities of Entrepreneur, Manager Vs. Entrepreneur. Factor
Affecting Entrepreneurial Growth, Life cycle of entrepreneurship

Section – B

Starting a venture: Identification and Product Selection: Entrepreneurial Opportunity Search and Identification,
Criteria to Select a Product, Conducting Feasibility Studies. Opportunity recognition and entry strategies: New
product, Franchising, Partial Momentum, Sponsorship and Acquisition

Section – C

Business Plan: Building and presenting business plan. Financial Plan: Estimating Financial Projections,
Preparation of projected statements of financial position, income statement and cash flows, Funding and
entrepreneurial finance, Angel investors, Venture capital, Microfinance, Crowd funding. Marketing Plan:
Entrepreneurial Marketing, Conducting market analysis, Building marketing strategies. Human Resource Plan:
Talent acquisition and management

Section – D

Legal Issues for an Entrepreneur. The creation and Protection of Knowledge, Intellectual Property, Copyrights,
Design rights, Trademarks, Patents.
Government initiatives and schemes: Start Up India, Make in India, Skill India.

Suggested Readings:

1. Drucker: Innovation and Entrepreneurship -Routledge

2. Strokes, Wilson and Mador: Entrepreneurship, South Western Cengage Learning.
3. D.H. Holt: Entrepreneurship – New Venture Creation, Prentice Hall India.
4. Hisrich, Peters and Shepherd: Entrepreneurship, Tata Mc Graw Hill Companies.
5. Singhvi and Chandak: Business Environment and Entrepreneurship, Taxman
 OPERATIONS RESEARCH
Paper Code: MBARM-4004 Credit=4

Marks=100
Learning Objectives:
Upon completion of this course, students will be able to: Formulate a real-world problem as a
mathematical programming model and Implement and solve the model in EXCEL.
Section – A

Introduction: Problem solving and Decision Making, Quantitative analysis, Management

Science Techniques, Linear Programming: Simplex Method, Big-M Method, Two Phase
Method, Maximization Problems, Minimization Problems, Duality, Sensitivity Analysis and
Interpretation of Solution, Applications in Marketing, Finance, and Operations Management
Section – B
Advanced Linear Programming Applications: Data Envelopment Analysis, Revenue
Management, Portfolio Models and Asset Allocation, Game Theory, Distribution and
Network Models: Transportation Problem, Assignment Problem, Transshipment Problem,
Shortest-Route Problem, Maximal Flow Problem.
Section – C
Integer Linear Programming: Types of IL Programming Models, Graphical and Computer
Solutions for IL Program, Nonlinear Optimization Models: Unconstrained Problem,
Constrained Problem, Project Scheduling: PERT/CPM, Inventory Models
Section – D
Decision Analysis: Decision Making without Probabilities, Decision Making with
Probabilities, Goal Programming, Forecasting: Components of Time Series, Smoothing
Methods
Suggested Readings:
1. Anderson, Sweeney, Williams, Martin, “An Introduction to Management Science-
Quantitative Approaches to Decision Making”, 13th edition, Cengage Learning.
2. Hiller, F.S. and Lieberman, G.J., Introduction to Operations Research (9th ed.),
McGraw-Hill.
3. Cliff Ragsdale, “Spreadsheet Modeling and Decision Analysis: A Practical
Introduction to Business Analytics”, 8th Edition, Cengage
4. Pradep Prabhakar Pai, “Operations Research- Principles and Practice, Oxford Higher
Education.
Paper Code: MBARM-4007 ADVANCED SUPPLY CHAIN Credits=4
MANAGEMENT
Marks=100
Learning Objectives:

This course is intended to provide insights into the strategic role of Supply Chain Management in Retail
industry.

Section – A

Introduction to SCM: Material Handling & Wastage Control; Packing & Packaging; Vendor Managed
Inventories, Just in Time (JIT); Sourcing decision in Supply Chain- selection of source, technical up-gradation
of vendor. Vendor performance evaluation, vendor rationalization; Strategic sourcing; Supplier Relationship
Management (SRM); Contract for product availability.

Section – B

Logistics and SCM: Network design in SCM; Competitive advantage through logistics and supply chain
design; Responsive Supply Chain & Bullwhip effect in SCM. Process view of SCM; Pull/ Push view of SCM;
Collaborative supply chain, Value Chain, Value System and Supply Chain.

Section – C

Reporting Tools and Export-Import Procedures: Reporting tools for finance in SCM; Financial & supply
chain management fundamental tools; Audit and control of distribution; Import and Export Procedures;
Approach to supply chain assessment and excellence.

Section – D

IT & SCM: Co-ordination in the Supply Chain; Information Technology & the Supply chain; e-business & the
supply chain; Sustaining Competitive advantage – Supply Chain process integration, performance measurement;
Key operational aspects in Supply Chain; Global Supply Chain perspective.

Suggested Readings:

1. Ronald H. Ballou, Samir K. Srivastava: Business Logistics - Supply Chain Management, Pearson
Education.
2. RP Mohanty: Supply Chain Management - Theories and Practice, Biztantra Innovation in Management.
3. Sarika Kulkarni and Ashok Sharma: Supply Chain Management - Creating Linkages for Faster Business
Turnaround, Tata McGraw Hill.
4. Harald Dyckhoff et al (Ed.): Supply Chain Management and Reverse Logistics, Springer (India).
5. John. T. Mentres: Fundamental of Supply Chain Management, Twelve Drivers of Competitive Advantage,
Response Books Sage Publication.
6. Jayashree Dubey and M.L. Saikumar (Ed.): Supply Chain Management, IIPE Hyderabad and New Century
Publication.
7. Robert B. Handfield and Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management Pearson
Education.
Paper Code: MBARM-4008 MARKETING OF SERVICES Credits=4

Marks=100
Learning Objectives:

To develop the skills of marketing of services, to understand the importance and role of services in the total
marketing concept and to have an understanding about the conceptual issues in service marketing.

Section – A

Introduction to Services: Concepts, Categories: Core , supplementary, High contact and low contact services
;characteristics of services; overview of service Industry; challenges confronted and Factors responsible for
Growth ;Services Marketing Mix; Service environment: Purpose, Theory behind consumer Responses to
service Environment, Servicescape Model : Dimensions of Service environment.

Section – B

Strategies for differentiation; Pricing of Services; Distribution of Services ; Strategies for promotion; STP in
Service Firms; Managing Processes in Sevices: Mapping the service system, understanding Service process,
Service Blue printing, Decisions in Service Processes, service process Matrix; Exploring Business Models:
Pricing Services and Revenue Management.

Section – C

Service consumer behavior: Encounter types; customer defined service standards; customers Perception and
expectations of services, Consumer Decision making process, Customer Delight; The Role of customer in
Service Delivery ;Element of risk in service buying ; Role of information Technology in Services ; Employee
role in service delivery; Service outsourcing ; service leadership.

Section – D

Managing Demand and capacity; Service branding; Service recovery and empowerment, Managing Quality
and Excellence: Service Quality and Gaps, improving service Quality and productivity, Models of service
quality and Excellence; Ethical Aspects in Service Marketing; Emerging Issues in Service
Marketing : Service Innovation and design; Service strategies: Service Marketing Strategies in Retail sector
:Service Marketing in e-Commerce sector

Suggested Readings:

1. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee: Services Marketing: People,

Technology,Strategy, Pearson Education.
2. Vinnie Jauhari and Kriti Dutta:Services Marketing-Text and Cases, Oxford Higher Education.
3. Harsh V. Verma: Services Marketing-Text and Cases, Pearson Education
4. Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit: Services Marketing-
Integrated Customer Focus Across the Firms, McGraw Hill Education
Paper Code: MBARM-4009 MARKETING STRATEGIES AND Credits=4
MANAGEMENT
Marks=100
Learning Objectives:

The objective of the course is to impart knowledge on the various dimensions of strategic marketing.

Section – A

Introduction to Marketing Strategies: Expanding total market, dealing with competition - Identifying and
analyzing competitors, Defending and expanding market share; STP Strategy and its inputs. Assessing
marketing capabilities of competitors; Understanding requirements of consumers; Developing brand loyalty and
measuring brand equity. Market Challenger strategy, market follower strategy, and niche strategy, Marketing
Strategies for domestic and global companies.

Section – B

Central role of strategic planning, Corporate and Division strategic planning, Trends in marketing practices,
internal marketing, socially responsible marketing. Scanning the marketing environment. Identifying market
structure and trends. Introduction to Viral Marketing, Ambush Marketing, Affiliate Marketing.

Section – C

IT and Marketing: Introduction to Internet age and marketing, marketing in an information-intensive

environment: the internet and international marketing, Implications of the Internet age for marketing. Data
mining in marketing, Ethical, Legal, and Social impact, issues and challenges facing managers, privacy in the
information age

Section – D

Conceptual foundation of Relationship Marketing: evolution of relationship marketing, its significance in

Indian context, Relationship marketing in Mass markets, relationship marketing and marketing strategy. Direct
Marketing - Meaning, Benefits and growth of direct marketing, Customer databases and direct marketing,
Forms of direct marketing. Ethical issues in direct marketing.

Suggested Readings:

1. M.J. Xavier: Strategic Marketing, Response Books Publications.

2. Rajeev Batra, John Myers and David Aaker: Advertising Management, Pearson Education.
3. Mahendra Mohan: Advertising - Concepts and cases, Tata McGraw Hill.
4. Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan: Internet Marketing, Harcourt College.
5. Dave Chaffey, Richard Mayer, Kevin Johnston: Internet marketing: strategy, implementation and practice,
Financial Times Prentice Hall India.
6. Francis Buttle: Relationship Marketing - Theory and Practice, Paul Chapman Publishing.
7. Soren Hougaard Mogens Bjerre: Strategic Relationship Marketing, Springer Publisher
Paper Code: MBARM-M- INDUSTRIAL AND RURAL Credit=4
4010 MARKETING
Marks=100
Learning Objectives:

The course aims at imparting the knowledge about industrial marketing and also to orient participants to the
realities of marketing of products and services in rural India.

Section – A

Introduction to Industrial Marketing: Definition of Industrial & Consumer Product, Basis of Classification,
Difference between Industrial & Consumer Marketing, Concept of Derived Demand, Classification of Industrial
Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Industrial Buying Process,
Buying Situation Analysis, Buying Motivations of Organizational Buyers, Purchaser’s Evaluation of Potential
Suppliers, Environmental Influences on Organizational Buying

Section – B

Marketing Strategies: Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product
Development, Managing Business Marketing Channels, Industrial Pricing Process

Section – C

Introduction to Rural Marketing: Definition, Concept, Scope, Nature, Size and Nature of Indian Rural
Markets Rural Demand, Buying Characteristics, Decision Process, Behavior and Evaluation. Product Strategy:
Significance, concepts and product mix decisions. Pricing Strategy: Objectives, Policies and Strategies.
Promotion Strategies: Advertising, Sales Promotion, Communication in Rural Marketing - Language and
Culture Distribution Strategies for rural Marketing and channels of distribution, Public distribution systems.

Section – D

Intervention of IT in Rural Markets. Rural marketing environment, Segmenting the Rural Market, Targeting
and Positioning. Products and service mix for rural areas. Role of Cooperative Govt. and Financial institutions.
Problems in rural marketing, future of rural marketing. Case Studies

Suggested Readings:

1. Krishana K Hawaldar: Industrial Marketing, Tata McGraw Hill.

2. Francis Cherunilam: Industrial Marketing Text and Cases, Himalaya Publishing House
3. Reeder et al: Industrial Marketing: Analysis, Planning & Control, Prentice Hall India.
4. Hory Shankar Mukerjee: Industrial Marketing, Excel Books.
5. T.P. Gopalswamy: Rural Marketing, Environment problems and strategies, Wheeler Publishing.
6. C.S.G. Krishnamacharulu and Lalitha Ramkrishnan: Rural Marketing, Text and Cases, Pearson Education.
7. B. Dogra and K. Ghuman: Rural Marketing – Concepts and Practice, Tata McGraw Hill.
8. R. Dwyer and J.F. Tanner: Business Marketing, Tata McGraw Hill.
Paper Code: MBARM-M-4011 INTEGRATED MARKETING Credit=4
COMMUNICATIONS
Marks=100

Learning Objectives:

Participants are expected to appreciate importance of integrated marketing communications. Purpose

is to equip participants to develop a basic integrated marketing communications plan for various
products and services.

Section – A

Role of IMC in marketing process, IMC planning model, Marketing and promotion process model.
Communication process, steps involved in developing IMC programme, Effectiveness of marketing
communications. Advertising: Purpose, Role, Functions, Types, Advertising V s Marketing mix, Advertising
appeal in various stages of PLC. Advertising objectives and Budgeting: Goal setting - DAGMAR approach.

Section – B

Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast media,
Support media in advertising. Media strategy: Creativity, Elements of creative strategies and its
implementation, Importance of Headline and body copy.

Section – C

Promotion: Meaning, Importance, tools used, conventional/unconventional, drawbacks, push pull

strategies. Public Relation/ Publicity: Meaning, Objectives, tools of public relations, Public relation strategies,
Goals of publicity. Corporate Advertising - Role, Types, Limitations, PR Vs Publicity. Monitoring, Evaluation
and Control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing.

Section – D

Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of
promotion and pricing in events. Direct marketing: Features, Functions, Growth, Advantages/Disadvantages,
And Direct Marketing Strategies. Ethics and social responsibility in IMC campaigns. Evaluating Marketing
Communication Programs.

Suggested Readings:

1. Don Schultz and Heidi Schultz: IMC: The Next Generation, McGraw-Hill.
2. Tom Duncan: Principles of Advertising and IMC, McGraw-Hill.
3. M Dahlen, F Lange and T. Smith: Marketing Communications: A Brand Narrative Approach, John Wiley
4. Belch and Belch: Advertising and Promotions Integrated Marketing Communication Perspectives, Tata Mc
Graw Hill.
5. S. N. Murthy and U.Bhojanna: Advertising An IMC Perspective Excel Books.
6. Clow, Baack: Integrated Advertising, Promotion, and Marketing Communications, Pearson Education.
Paper Code: MBARM-F-4012 CORPORATE VALUATIONS Credit=4

Marks=100
Learning Objectives:
How to perform valuations of various companies in different industries. The students learn
different techniques of valuation and can apply such techniques to real world companies so as
to understand stock selection process in financial markets.
Section – A
Estimating Risk Parameters and Costs of Financing: cost of equity, Beta, Historical Market
Betas, Estimation Choices for Beta Estimation, Historical Beta Estimate for Companies in
Smaller (or Emerging) Markets, Estimating the Historical Beta for Private Firms, Limitations
of Regression Betas. Fundamental Betas: Determinants of Betas- Type of Business, Degree
of Operating Leverage, Degree of Financial Leverage, Bottom Up Betas, Accounting Betas.
Section – B
Cost of Debt: Default Risk and Default Spread of a firm, Cost of Debt for an Emerging
Market firm, Cost of Hybrid Securities: Cost of Preferred Stock, convertible bond, Weights
of Debt and Equity Components, Operating Leases, Book Value versus Market Value Debt
ratios. Earnings based approach: reinvestment rate, modified dividend payout ratio, return on
equity, growth rate in net income, terminal value analysis. Cash flow based approach: return
on invested capital, capex analysis, change in non-cash working capital, operating income
analysis, terminal cash flows.
Section – C
Fundamental Principles of Relative Valuation: Use of Relative Valuation, Standardized
Values and Multiples, Four Basic Steps to Using Multiples. Earnings multiples: Price-
Earnings Ratio, Cross Sectional Distribution of PE ratios, Determinants of the PE ratio,
Estimating the PE ratio for a high growth firm in the two-stage model, Using the PE ratio for
comparisons.
Section – D
Enterprise Value to EBITDA Multiple: determinants of the enterprise value to EBITDA
multiple, Application of EV/EBITDA multiple. Price to Book Value (PB ratio), Determinants
of Price to book value, BCG Matrix of PB ratio and Return on equity. Revenue Multiples:
benefits of revenue multiple, definition, determinants of revenue multiples, Revenue
Multiples and its relationship with Profit Margins.
Suggested Readings:
1. Investment Valuation: Tools and Techniques for Determining the Value of Any Asset,
3rd Edition, Aswath Damodaran, wiley
2. Equity Asset Valuation, 3ed Paperback – 2016by Jerald E. Pinto, Elaine Henry,
Thomas R. Robinson, CFA Institute
3. Valuation: Measuring and Managing the Value of Companies, Tim Koller, Marc
Goedhart.University Edition (Wiley Finance) 14 Aug 2015, McKinsey & Company.
4. Corporate Valuation and Value Creation Paperback – 22 Jun 2011by Prasanna
Chandra.
Paper Code: MBARM-F-4013 MANAGEMENT OF FINANCIAL Credit=4
SERVICES
Marks=100
Learning Objectives:

The objective of the course is to acquaint the students with the various Financial Services and
Techniques to manage them.

Section – A

Financial Services: Introduction of Financial Intermediaries and Financial Services, Organisation of the
Financial Service Industry, Various Financial Intermediaries, Recent Development in Financial Services,
Financial Services in India. Financial Regulation: Need for Regulation of Financial Market, Theoretical and
Economic Perspective of Regulation, International Regulatory Framework, Deregulation of Indian Financial
System, Revolution of Financial Services, Financial System and Securitised Financial System, Financial
Market, Functions of Stock Exchange, Debt Market, Government Securities Market, Regulations for Primary
Market, Regulations for Secondary Market.

Section – B

Depository Services: Introduction to Depository Services, Depository Participants in India, Role of NSDL and
CDSL, Difference Between NSDL and Bank, Services offered by Depository Participants, Products offered by
Depository Participants, Process of Dematerialisation, Difference Between Physical and Electronic Holding of
Securities. Broking: Broking Services and Trading in Equity Broking and Trading in Debt. Mutual Funds:
Concept of Mutual Funds, Types of Mutual Funds, Advantages, Structure of Mutual Funds and tax treatment,
SEBI and Mutual Funds Regulations. Insurance Services: Introduction, Types of Insurance , Life Products,
Non-Life Products.

Section – C

Debt Securitisation and Corporate Advisory Services: Introduction, Securitisation as a funding Mechanism,
Securitisation of Mortgaged and Non- Mortgaged Assets Issue Management; Credit Rating: Meaning of Credit
Rating, Process of Credit Rating, and Factors affecting Rating, Types of Rating, Advantages and Disadvantages
of Credit Rating, Methodology of Credit Rating. Credit Rating Agency Regulation Act 1974, Credit Rating in
India. Venture Capital: Meaning of Venture Capital, Nature, Scope, Regulatory Framework, Investment
Process, Factors Affecting Venture Capitalist, Major Trends, Reasons for Slow Growth, Limitations of Venture
Capital.

Section – D

Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial Banking Sector,
Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and Hire Purchase, Legal and Taxation
Aspects of leasing, Lease Accounting and Reporting. Housing Finance: Introduction to Housing Finance,
Housing Finance Schemes, Procedure of Loan-disbursement, Legal Framework of Housing Finance. Credit
Cards: Types, Settlement Process Mechanism. Factoring: Meaning, Forms, Functions, Legal Aspects and
Evaluation.

Suggested Readings:

1. M.Y. Khan: Indian Financial Services, Tata McGraw Hill.

2. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
3. Lalit K. Bansal: Merchant Banking and Financial Services, Unistar Publications.
4. V. K. Bhalla: Management of Financial Services, Anmol Publications.
5. G.S. Batra and B.S. Bhatia: Management of Financial Services, Deep & Deep Publications
Paper Code: MBARM-H-4014 INDUSTRIAL RELATIONS AND Credit=4
LABOUR WELFARE
Marks=100
Learning Objectives:

The objective of this course is to understand the various components of the employee-management
relations. The course attempts to sensitise students on methods and measures that can be undertaken
to build harmonious industrial relations

Section – A

Industrial Relations: Concept, Nature, Objectives, Evolution of IR in India, Approaches to IR. Trade
Unionism: Concept, Functions of Trade Unions, Approaches, Structure of Trade Unions. Collective
Bargaining: Concept, Objectives, Process of Collective Bargaining, Principles of Collective Bargaining

Section – B

Grievance Handling: Definition, Sources of Grievances, Grievance Redressal Machinery. Industrial Disputes:
Concept, Classification of Industrial Disputes, Causes, Strikes, Types of Strikes, Lockouts, Prevention of Strikes
and Lockouts. Discipline and Disciplinary Action: Concept, Causes of Indiscipline/ Misconduct, Objectives of
Discipline, Types of Indiscipline/ Misconduct, Procedure for Disciplinary Action, Types of Disciplinary
Actions.

Section – C

International Labour Organisation (ILO): Objectives, Structure (International Labour Conference,

Governing Body, International Labour Office), Fundamental Principles, Role of ILO. IR and Technological
Change: Types of Technological Change, Rationalisation and Automation, Positive and Negative Impact of
Technological Change. Psychological Aspects of Labour Management Relations: Group Dynamics, Role of
Formal and Informal Communication, Achieving Effective Communication with the Unions.

Section – D

Labour Welfare: Concept, Scope, Objectives, Classification of Welfare Work, Agencies for Administering
Labour Welfare in India. Human Engineering: Concept, Time Study, Motion Study. Fatigue: Nature, Fatigue
Reduction, Fatigue Tests, Environmental Conditions. Accident Prevention: Introduction, Scope, Causes,
Industrial Safety Programmes.

Suggested Readings:

1. Bray M, Deery.S, Walsh.J, and Waring P, Industrial Relations: A Contemporary Approach, Tata
McGraw Hill.
2. Monappa, A., Industrial Relations, Tata McGraw Hill
3. Dunlop. J.T., Industrial Relations System, Harvard Business Press, Cambridge.
4. Monappa, A., Industrial Relations, Tata McGraw Hill.
5. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
6. Ramaswamy, E.A. & Ramaswami, U., Industry and Labour, Oxford University Press, New Delhi.
7. Sharma, A.M., Social Security & Labour Welfare, Himalaya Publishing House.
Paper Code: MBARM-H- TRAINING AND DEVELOPMENT Credit=4
4015
Marks=100
Learning Objectives:

The objective of the course is to provide the participants with the necessary skills and understanding
of the training and development concepts that will help them in designing and delivering better
training for employees in financial organizations.

Section – A

Introduction to Training and Development: Definition, Objectives, Benefits, Role and Responsibility of
Training, Forces influencing working and learning. Training Needs Assessment: Concept, Process of Training
Needs Assessment, Levels of Training Needs Analysis- Organisational Analysis, Task Analysis, Person
Analysis, Significance of Training Needs Analysis. Learning: Concept, Principles of Learning, Kolb's Learning
Cycle, Conditions for Transfer of Learning.

Section – B

Training Design: Defining objectives of Training, Make vs. Buy Decision, Selecting the Trainer, Preparing
Lesson Plans, Selecting Training Methods and Media, Preparing Training Materials, Scheduling the Training
Programme, Factors influencing Transfer of Training. Training Methods: Classification of Training Methods -
On-the job training, Classroom methods and Self-paced method - Job instruction, Job rotation, Coaching,
Mentoring, Lectures, Conference, Audio Visual (Static and Dynamic Media), Assessment Centres, In-basket
Exercises, Case study, Role-Playing, Discussion Method, Fish Bowl Exercise, Management Games, Simulation,
T-Group Method, Computer based training, E-Learning.

Section – C

Training Evaluation: Need for evaluation, Models for Training Evaluation (with special focus on Kirkpatrick
Model and Phillip's Five Level ROI Framework), Data Collection for Training Evaluation, Types of Training
Costs. Management Development: Management Development Implications, Management Characteristics,
Training for Executive Level Management, Succession Planning. Trainer's Skills and Styles: Training
Delivery Competencies, Dimensions of Trainer Credibility, Rapport Building with Trainees" Trainer' Role,
Trainer's Style, Skills of a Trainer

Section – D

Special Issues in Training and Development: Training Issues Resulting from the External Environment,
Cross- cultural Training, Diversity Training Programmes. Use of Role-Playing, Discussion Method,
Management Games, Simulation, Computer based training

Suggested Readings:

1. Craig, Robert L., Training and Development Handbook, McGraw Hill.

2. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.
3. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
London Institute of Personnel Management.
4. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill.
5. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies,
and Practices, Dorling Kindersley (India) Pvt. Ltd.
Paper Code: MBARM-O- ENTERPRISE RESOURCE PLANNING Credit=4
4016
Marks=100
Learning Objectives:

The subject aims at providing a comprehensive overview of applications of Enterprise Resource

Planning for business managers and analyse the future prospects of ERP implementation in Indian
scenario.

Section – A

Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities, Benefits,
Modern Business Concepts, E-Commerce, Advance Planning and Scheduling, Business Analytics, Service
oriented architecture. Current and future ERP market, Key Players and Market Shares.

Section – B

Issues, Concerns and Purchasing: Disadvantages of ERP Solutions, Users, Developers, Customers of ERP,
Purchasing or Outsourcing, Planning, Purchasing and Selection of ERP, Managing implementation partners,
ERP strategy options and risk mitigation.

Section – C

Implementation of ERP: Implementation plan of ERP, Methods and tools, Business process mapping, Gap
analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and coding, Data
migration and historical record, Prototype testing, User training program, Knowledge management, Disaster
recovery plan, RDBMS, Data communication system, Hardware requirements, Sample system architecture.

Section – D

ERP Implementation in Organizations: Introduction to ERP Project success and failure with case studies. ERP
adoption models – The role of SAAS model and Cloud Computing in ERP adoption, Continuous business
improvement through ERP.

Suggested Readings:

1. A. Pandey: Enterprise Resource Planning, Variety Publishers.

2. Vinod Kumar Garg and R.K. Venkita Krishnan: Enterprise Resource Planning: Concepts and Practice,
Prentice Hall India.
3. Mary Sumner: Enterprise Resource Planning, Pearson Education.
4. A. Leon: Enterprise Resource Planning, Tata McGraw Hill.
5. M.E. Wagner: Concepts in Enterprise Resource Planning, Cengage Learning.
6. S. Sadagopan: ERP – A Management Perspective, Tata McGraw Hill.
7. V.K. Garg and R.K. Venkita Krishnan: ERPWARE and ERP Implementation Framework, Prentice Hall
India.
Paper Code: MBARM-O- PRODUCTIVITY MANAGEMENT Credit=4
4017
Marks=100
Learning Objectives:

Objectives: This course aims at providing the understanding of concepts, techniques and attitude required for
effective management of productivity in organizations.

Section – A

Introduction: The concept of productivity, Needs for productivity culture, Management and productivity,
Factors affecting productivity, Efforts in productivity management, Organizational effectiveness and
productivity. Sources of productivity: Labor, capital, efficiency in use of labor and capital, productivity and
standard of living.

Section – B

Measurement of Productivity: Productivity cycle, Productivity measurement and its need, Total productivity
mode, Limitations of partial measures of productivity, Productivity evaluation in organizations, Productivity and
industrial relations. Productivity and business cycles: Cyclical pattern of labor productivity, market impact on
productivity.

Section – C

Productivity and Planning: Productivity planning and improvement concepts, Strategies for productivity,
International productivity management and experience, Indian experience in productivity. Productivity and
price trends: Factors influencing relative price, relationship of price and output.

Section – D

Productivity and Government Policies: Productivity trends in selected industries: engineering pharmaceutical,
fertilizer, textile and energy sectors, Impact of government policies on productivity. Productivity differences
among countries: International differences in labor productivity, role of central planning errors and business
cycles on productivity. Case studies.

Suggested Readings:

1. D.J. Sumanth: Productivity Engineering and Management, McGraw-Hill.

2. P.R. Brahmananda: Productivity in Indian Economy, Himalya Publications.
3. Chandra: Dynamics of Productivity, South Publisher.
4. Solomon Fabricant: A primer on Productivity, Prentice Hall India.
5. Prokopenko: Productivity Management, Oxford & IBH.
6. Prem Vrat, G.D. Sardano and B.S. Sahay: Productivity Management - A Systems Approach, Narosa
Publishing House.
7. Ratnakar Gedam: Indian Industry – Productivity Management, Anmol Publications.
 SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (MBA)
SECTORAL PROGRAMS FOR THE EXAMINATION OF 2019-20
Note:
1. Examination in each subject will be of 3 hours duration.
2. Maximum Marks for external/written examination is 50 marks and internal
assessment is 50 marks except for seminar and workshop courses.
Instructions to the paper setters:
IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each
unit.
IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each
unit. The students are required to answer five questions in all selecting at least one question
from each unit.
N.B: Use of non-programmable calculators by the students in the Examination Hall is
allowed. The calculators will not be provided by the University.
SCHEME OF EXAMINATION FOR MBA
(BANKING AND INSURANCE MANAGEMENT)

FIRST SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBABI-1001 PRINCIPLES AND PRACTICES OF MANAGEMENT 4 100
MBABI-1002 MANAGERIAL ECONOMICS 4 100
MBABI-1003 ACCOUNTING FOR MANAGEMENT 4 100
MBABI-1004 BUSINESS STATISTICS 4 100
MBABI-1005 ORGANIZATIONAL BEHAVIOUR 4 100
MBABI-1006 LEGAL AND ETHICAL ASPECTS OF BUSINESS 4 100
MBABI-1007 MANAGEMENT INFORMATION SYSTEMS 4 100
TOTAL 28 700
SECOND SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBABI-2001 BUSINESS ENVIRONMENT 4 100
MBABI-2002 FINANCIAL MANAGEMENT 4 100
MBABI-2003 PRINCIPLES OF MARKETING 4 100
MBABI-2004 HUMAN RESOURCE MANAGEMENT 4 100
MBABI-2005 WORKSHOP ON SOFT SKILLS 2 50
MBABI-2006 SEMINAR ON RESEARCH METHODOLOGY 2 50
SECTORAL SUBJECT – 1
MBABI-2007 PRINCIPLES AND PRACTICES OF BANKING 4 100
SECTORAL SUBJECT – 2
MBABI-2008 PRINCIPLES OF INSURANCE 4 100
MBABI-2009 SUMMER TRAINING AND VIVA-VOCE* 4 100
MBABI-2010 COMPREHENSIVE VIVA-VOCE** 4 100
TOTAL 36 900
 *At the end of the examination of 2nd Semester the students will undergo compulsory summer
training for a period of 6-8 weeks. Every student will submit the Summer Training Report
within two weeks from the start of teaching for 3rd Semester.
**Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd
Semester.

Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the
student has to study FOUR papers of the Group selected.

THIRD SEMESTER - BANKING & INSURANCE

SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBABI-3001 PROJECT PLANNING AND ANALYSIS 4 100
SECTORAL SUBJECT – 3
MBABI-3002 INTERNATIONAL BANKING 4 100
SECTORAL SUBJECT – 4
MBABI-3003 MANAGEMENT OF BANKING SERVICE OPERATIONS 4 100
SECTORAL SUBJECT – 5
MBABI-3004 LIFE AND GENERAL INSURANCE 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MARKETING RESEARCH AND CONSUMER
MBABI-M-3005
BEHAVIOUR
MBABI-M-3006 ADVERTISING AND SALES MANAGEMENT 100
4
MBABI-M-3007 INTERNATIONAL MARKETING
MBABI-M-3008 INTERNET MARKETING
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
INVESTMENT ANALYSIS AND PORTFOLIO
MBABI-F-3009
MANAGEMENT
MBABI-F-3010 STRATEGIC COST MANAGEMENT
4 100
MBABI-F-3011 FINANCIAL ENGINEERING
MERGERS, ACQUISITIONS AND CORPORATE
MBABI-F-3012
RESTRUCTURING
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE
MANAGEMENT
MBABI-H-3013 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBABI-H-3014 ORGANIZATIONAL DEVELOPMENT
4 100
MBABI-H-3015 LABOUR LAWS
MBABI-H-3016 PERFORMANCE MANAGEMENT
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBABI-O-3017 SUPPLY CHAIN MANAGEMENT
MBABI-O-3018 ADVANCED PRODUCTION MANAGEMENT
4 100
MBABI-O-3019 BUSINESS PROCESS RE-ENGINEERING
MBABI-O-3020 MANAGEMENT OF TECHNOLOGY AND INNOVATION
TOTAL 32 800

Note:- The student has to opt for ONE Specialization Group and select TWO papers out of
the papers offered.
 FOURTH SEMESTER – BANKING & INSURANCE
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBABI-4001 STRATEGIC MANAGEMENT 4 100
MBABI-4002 SEMINAR ON CORPORATE GOVERNANCE 2 50
WORKSHOP ON DEVELOPING
MBABI-4003 2 50
ENTREPRENEURIAL SKILLS
MBABI-4004 OPERATIONS RESEARCH 4 100

MBABI-4005 RESEARCH PROJECT* 4 100

MBABI-4006 COMPREHENSIVE VIVA-VOCE** 4 100

SECTORAL SUBJECT – 6
MBABI-4007 REGULATORY FRAMEWORK 4 100
SECTORAL SUBJECT – 7
MBABI-4008 MARKETING OF FINANCIAL SERVICES 4 100
SECTORAL SUBJECT – 8
MBABI-4009 RISK MANAGEMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBABI-M-4010 INDUSTRIAL AND RURAL MARKETING 4 100
MBABI-M-4011 INTEGRATED MARKETING COMMUNICATIONS 4 100
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
MBABI-F-4012 CORPORATE VALUATION 4 100
MBABI-F-4013 MANAGEMENT OF FINANCIAL SERVICES 4 100
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN
RESOURCE MANAGEMENT
INDUSTRIAL RELATIONS AND LABOUR
MBABI-H-4014 4 100
WELFARE
MBABI-H-4015 TRAINING AND DEVELOPMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBABI-O-4016 ENTERPRISE RESOURCE PLANNING 4 100
MBABI-O-4017 PRODUCTIVITY MANAGEMENT 4 100
TOTAL 40 1000

*Research Project will start from 3rd Semester. However, marks for this project will be counted
in the 4th Semester only.
**Comprehensive Viva-Voce in the 4th Semester will be based on papers taught in 3rd and 4th
Semesters.
Paper Code: MBABI- PRINCIPLES AND PRACTICES OF Credit=4
1001 MANAGEMENT
Marks=100
Learning Objectives:

The objective of the paper is to acquaint the students with the importance of management in our day to day life,
help student to trace the evolution of Management thought and appreciate the various functions of management.

Section – A

Management: Definition, nature, purpose and scope, Functions of a manager, Ethics and social responsibility of
management, Organizational Environment.

Section – B

Evolution of management thought, Contribution made by Taylor, Gantt, Gilbreth, Fayol, Weber, Elton Mayo,
Chester Bernard, Likert and McGregor, Peter F. Drucker, M.E. Porter.
Schools of Management: Scientific Management, Human Behaviour, Mathematical School, Systems Approach
of Management.

Section – C

Planning: Types of plans, process of planning, Management by Objectives, Nature and purpose of strategies
and policies.
Decision-Making: Importance and steps in Decision Making, Decision making under certainty-programmed
decisions, decision-making under uncertainty, non-programmed decisions, decision tree, group aided decisions,
Brain storming.
Organizing: Concept of organization, process of organizing, bases of departmentation, Authority & Power,
Line & Staff relationships
Delegation-authority, responsibility, accountability, Steps to make delegation effective
Decentralization-purpose and types of decentralization, Span of Management.

Section – D

Coordination: Need, factors which make coordination difficult, techniques to ensure effective coordination.
Control: planning-control relationship, process and techniques of control, Human response to control, Types of
Control- Feed forward control concurrent Control (Real Time Information & Control), and Feedback Control.

Suggested Readings:

1. Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill
2. Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India.
3. Heinz Weihrich & Harold Koontz: Management (A Global Perspective), Tata McGraw Hill.
4. Stephen Robbins & Coulter: Management Prentice Hall India.
5. Richy W.Griffin: Management, AITBS Publishers.
6. Terry & Franklin: Fundamentals of Management, Pearson Education.
7. B.S. Moshal: Principles of Management, Ane Books.
Paper Code: MBABI-1002 MANAGERIAL ECONOMICS Credit=4

Marks=100
Learning Objectives:

To provide students with an understanding of basic economic principles of production & exchange-essential
tools in making business decisions in today’s global economy. This course is designed to mix basic economics
theory with useful knowledge regarding how the actual economy operates. It is an introduction to the
behavioural science of economics which focuses on the aggregate behaviour of households, firms and the
government. Topics covered include gross domestic product, national income, inflation and the business cycle.

Section – A

Introduction to Managerial Economics: Nature, Scope and Importance of Managerial Economics. Basic
Concepts in decision making: Opportunity cost principle, incremental principle, time element in decision
making. Distinction between micro and macroeconomics. Demand Concepts and Analysis: Individual
Demand, Market Demand, Kinds of Demand, Determinants of Demand, Demand Functions, Demand Schedule
and Law of Demand. Elasticity of Demand: Concept, Types, Measurement and importance

Section – B

Theory of Consumer Behavior: Cardinal Utility Approach and Ordinal Utility (Indifference Curves)
Approach. Demand Forecasting: Sources of Data Forecasting-Expert Opinions, Surveys and Market
Experiments, Time Series Analysis-Trend Projection, Barometric Forecasting, Leading Indicators, Composite
and diffusion Indices. Production Function: Concept, types: Cobb Douglas and CES Production Function,
Returns to Factor and Returns to Scale. Cost concepts and Analysis: Concept of Cost, Short run and Lung-run
Cost Curves, Relationships among various costs, Break-even Analysis. Revenue Curves: Concept and Types

Section – C

Perfect Competition: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Long Run.
Monopoly: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Lung Run, Price
Discrimination. Imperfect Competition: Monopolistic Competition – Price output determination in short and
long run, Product variation and selling expenses behaviour, Oligopoly – Characteristics, Price Rigidity,
interdependence, the Cournot Model, Cartels and Collision, Price leadership

Section – D

National Income: Concept of National Income, National Income Accounting Methods: Output, Income &
Expenditure Methods, Consumption Function and Investment Function- Introduction, Consumption
Function, Investment Function, Marginal efficiency of capital and business expectations, Multiplier,
Accelerator, Business Cycle-Introduction, Meaning and Features, Measures to Control Business Cycles,
Business Cycles and Business Decisions, Inflation and Deflation: Inflation - Meaning and Kinds, Measures to
Control Inflation, Deflation

Suggested Readings:
1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education
2. Mark Hirshey: Managerial Economics, Thomson
3. Keat: Economic Tools for Today’s Decision Makers, Pearson Education
4. William Samuelson and Stephen G. Mark, Managerial Economics, John Wiley & Sons.
5. A. Koutsoyiannis: Modern Microeconomics, McMillan.
6. R Dornbusch, S Fischer and R Startz, Macroeconomics, McGraw-Hill.
7. Macroeconomics: Principles, Applications, And Tools by Arthur O’Sullivan, Steven Sheffrin and
Stephen Perez
8. Principles Of Macroeconomics (Mankiw’s Principles Of Economics)by N. Gregory Mankiw.
9. Macroeconomics, 2e by Eroll D'souza , Pearson Education.
10. Macroeconomics by Ahuja H.L. , Paperback – 2016,S.Chand Publications.
Paper Code: MBABI-1003 ACCOUNTING FOR MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The objective of this course is to develop acquaintance with basic techniques of accountancy. This is an
introductory course on accounting that attempts to equip the students with the understanding of some commonly
used accounting techniques and enable them to apply appropriate technique for managerial purpose.

Section – A
Accounting: Accounting and its functions, Accounting as an information system, Basic Accounting Concepts
and Accounting Conventions, Accounting Principles, Generally Accepted Accounting Policies (GAAP),
Accounting Standards (Ind AS and IFRS). Branches of Accounting: Financial Accounting, Cost Accounting,
Management Accounting, Accounting Equation, Accounting Structure, Types of Accounts. Rules regarding
Journal Entries, Recording of Journal Entries, Ledger Posting, Cash book, Trial Balance, Preparation of Final
Accounts, Trading Account, Profit & Loss Account, Balance Sheet, Treatment of Adjustments into trial balance.

Section – B
Meaning of Management Accounting: Nature, Scope, Objectives, Functions of Management Accounting,
Relationship between Financial and Management Accounting, Meaning of Financial Statement, Importance and
Limitations of Financial Statement, Meaning and Objectives of Financial Statement Analysis, Limitation of
Financial Analysis. Tools of financial analysis: Ratio analysis, Common size statements, Trend analysis, Fund
flow and cash flow statement.
Section – C
Cost Accounting: Meaning, scope and classification of costs, Absorption costing, Marginal costing and break
even analysis, Use of cost data in managerial decision making. Cost Control Techniques: Preparation of
budgets and their control, Zero base budgeting, Standard costing and variance analysis, Responsibility
Accounting, Target costing, Kaizen costing, Activity based costing. Responsibility Accounting: Meaning,
Steps involved in Responsibility Accounting, Responsibility Centre, Advantages of Responsibility Accounting.
Section – D
Price Level Accounting: Meaning, Methods or Techniques of Price Level Accounting, Advantages,
Disadvantages, Social Accounting: Concept of Social Cost Benefit Analysis, Meaning of Social Accounting,
Need, Social Accounting Approaches. Human Resource Accounting: Meaning, Need, Methods of Human
Resource Accounting, Objections Against Human Resource Accounting, HRA in India.
Suggested Readings:
1. Charles T. Horngren, Gary L. Sundem, John A. Elliott and Donna Philbrick: Introduction to Financial
Accounting, Prentice Hall India.
2. Hanif Mukherjee: Financial Accounting, Tata McGraw Hill
3. Charles T. Horngren, Jeff Schatzberg, Gary L. Sundem and William O. Ostratton: Introduction to
Management Accounting, Pearson Education.
4. Hilton Ronald: Managerial Accounting, McGraw Hill Professional
5. Charles T. Horngren, Srikant M. Datar and George Foster: Cost Accounting- A Managerial Emphasis,
Prentice Hall India.
6. N.R.Swamy: Financial Accounting-A managerial Perspective, Prentice Hall India.
7. J.R. Williams, S.F. Haka, M.S. Bettner and R.F. Meigs: Financial and Managerial Accounting – The Basis
for Business Decisions, Tata McGraw Hill
Paper Code: MBABI-1004 BUSINESS STATISTICS Credits=4

Marks=100
Learning Objectives:

The objective of the course is to equip the students with techniques for data analysis. Data need to be analyzed,
classified and interpreted to facilitate decision making. The participants are expected to use statistical analysis as
a fundamental method of quantitative reasoning for managerial decision making.

Section – A
Classification of data and construction of Frequency Distribution: Graphic Presentation of Data.
Introduction of Descriptive Statistics: Measures of Central Tendency, Measures of Dispersion- Range,
Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis. Index Numbers:
Definition and Methods of Construction of Index Numbers, Tests of Consistency, Base shifting, Splicing and
Deflation, Problems in Construction, Importance of Index Numbers in Managerial Decision Making.
Section – B

Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of Conditional Probability,
Concept of Random Variable and its Mathematical Expectation. Theoretical Distributions: Binomial, Poisson
and Normal Distribution.

Section – C

Statistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error. Theory of
Estimation: Point and Interval Estimation, Construction of Confidence Limits for Mean. Testing of
Hypothesis: Large Sample Tests, Small Sample Test (t-test: single sample mean and difference of means tests,
F test-Variance Ratio test, Z test-single proportion, difference of proportions, single sample mean and
Difference of Means), χ2 - (chi square) test: Independence of Attributes, Goodness of Fit and Test of
Homogeneity.

Section – D

Correlation Analysis: Rank Method and Karl Pearson’s Coefficient of Correlation and Properties of
Correlation. Regression Analysis: Simple Linear Regression Model, Specification of the Model, Assumptions,
Least Square Estimates of Parameters and their properties, Coefficient of Determination and Interpretation of
Coefficients. Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight
Line and Quadratic Trend, Importance of Time Series Analysis in Managerial Decision Making.

Suggested Readings:

1. J.K. Sharma: Business Statistics, Pearson Publication.

2. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill.
3. Levin & Kapoor: Statistics For Management, Prentice Hall India
4. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New Age International.
5. P.N. Arora & S. Arora: Statistics for Management, Sultan Chand and Sons
6. M.P. Gupta & S.P. Gupta: Business Statistics, Sultan Chand and Sons.
Paper Code: MBABI-1005 ORGANISATIONAL BEHAVIOUR Credit=4

Marks=100

Learning Objectives:

The objective of studying Organisational Behaviour is to investigate the impact that individuals,
groups and structure have on behaviour within organizations. The purpose is to apply such knowledge
towards improving the effectiveness of organizations.

Section – A

Introduction to OB: Contributing Disciplines to OB, OB in context of Globalisation. Values,

Attitudes and Job Satisfaction: Values, Types of Values, Components of Attitude and their Sources,
Cognitive Dissonance Theory, Job Satisfaction. Perception: Factors Influencing Perception,
Perceptual Selectivity, Attribution Theory, Errors in Perception, Rational decision making model,
Linkage between Perception and Individual Decision Making.

Section – B

Personality: The meaning of Personality, Personality Determinants, Personality Traits, The big five
model, Emotional Intelligence. Motivation: Meaning, Early Theories of Motivation, Contemporary
Theories of Motivation. Group Dynamics: Types of Groups, Stages of Group Development, Five
Stage Model, Group Processes, Group Decision Making, Teams vs Groups, Types of Teams, Model
for Team Effectiveness

Section – C

Leadership: Concept, Leadership Theories- Trait Theories, Behavioural Theories and Contingency
Theories, Leadership Styles, Level 5 Leaders. Power and Politics: Definition, Bases of Power,
Strategies of Power Acquisition, Factors influencing Political Behaviour in Organisations. Conflict
Management: Sources of Conflict, Types of Conflict, Process of Conflict, Levels of Conflict-
Individual, Group and Organizational level conflict.

Section – D

Stress Management: Concept, Sources of Stress, Consequences of Stress, Emotion focused/ Problem
focused Coping Strategies. Organisational Culture: Definition, Concept, Characteristics, Levels of
Organisational Culture, Socialisation Process. Organisational Structure: Concept, Elements of
Organisational Structure, Types of Organisational Structures and their Impact on Human Behaviour

Suggested Readings:

1. S.P. Robbins: India Organizational Behavior, Prentice‐Hall.

2. Keith Davis: Human Behaviour at work, Tata McGraw Hill.
3. Hersey Blanchard: Management of Organizational Behaviour, Prentice Hall India
4. K. Ashwatappa: Organizational Behaviour , Himalaya Publishing House.
5. F. Luthans: Organizational Behaviour, McGraw Hill.
Paper Code: MBABI-1006 LEGAL AND ETHICAL ASPECTS OF Credits= 4
BUSINESS
Marks=100
Learning Objectives:

The objective of the paper is to create Legal Awareness, to give exposure to various laws and acts which have
impact on business and industry, to give inputs relating to procedure of starting a new company. The paper also
aims to make the students understand the concept of Ethics and its role in business life for corporate growth.

Section – A

The Indian Contract Act, 1872: Nature and kinds of contracts, Offer and Acceptance, Consideration, Capacity to
Contract, Free Consent, Legality of Object and Consideration, Void Agreements, Contingent Contracts,
Discharge of Contracts, Remedies for Breach of Contract, Quasi Contract, Contracts of Indemnity and
Guarantee, Contract of Bailment and Pledge, Contracts of Agency. The Sale of Goods Act, 1930: General
Principles, Conditions and Warranties, Transfer of property in goods, Transfer of title, Performance of contract
of sale, Rights of unpaid seller, Miscellaneous.

Section – B

Companies Act, 2013: Definition and nature of Company, Kinds of Companies, Formation of Company,
Memorandum of Association, Articles of Association, Prospectus, Share and share capital, Membership in a
Company, Transfer and Transmission of shares, Company meetings, Directors of a Company, Dividends and
Interest, Accounts and Audit, Borrowing Powers, Majority Powers and Minority Rights, Winding up. The
Consumer Protections Act, 1986: Introduction, Consumer Protection Councils, Consumer Disputes Redressal
Agencies.

Section – C

Business Ethics: Definition, Concepts and Rationale underlying Business Ethics, Ethical Theories in relation to
Business, Ethical Dilemmas, Sources and their resolution, Ethical Decision making in business.

Section – D

Changing dimensions of Ethics in relation to liberalization and globalization, Creating and Sustaining an Ethical
Organization, Corporate Ethics and responsibility towards stakeholders, Environmental Protection, Ethics in
Functional Areas of Management.

Suggested Readings:

1. A.C. Fernando : Business Ethics, An Indian Perspective, Pearson Education.

2. S. Rinku and P. Khanna: Ethics and Values in Business Management, Ane Books India
3. B.S. Moshal: Business & Industrial Law, Ane Books
4. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
5. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
6. P.L. Malik: Industrial Law, Eastern Book Company.
7. S.C. Srivastva: Industrial Relations and Labour Laws, Vikas Publishing House.
8. T.L. Beauchamp and N.E. Bowie: Ethical Theory and Business, Prentice Hall India.
9. J.R. Boatright: Ethics and the Conduct of Business, Pearson Education.
Paper Code: MBABI-1007 MANAGEMENT INFORMATION Credits=4
SYSTEMS
Marks=100
Learning Objectives:

Upon completion of this course, students will be able to explain the strategic impact of the use of
business information systems and identify different aspects of the management of the IT business
function.

Section – A

Information systems: Role of IS in Business, Globalization Challenges and Opportunities, E-Business: IT role in
Business enhancement, TPS, E-Commerce, E-Government, IS Organizations and Strategy, Ethical & Social
issues in IS, Cyberbullying,

Section – B

IT Infrastructure & Emerging Technologies: IT Infrastructure components, Contemporary Hardware trends,

Contemporary Software trends, Business Intelligence-Databases and Information Management: Database
approach to data management, Multidimensional data analysis, data mining, databases and web,
Telecommunications, Internet & Wireless Technology: Communications Networks, Internet, Wireless networks
in Business, Securing IS: Malicious softwares, technologies and tools for protecting Information systems.

Section – C

Enterprise applications: Enterprise systems, Supply Chain management systems, New opportunities and
challenges, E-Commerce: concepts in e-commerce, Internet business models, m-commerce, e-commerce
payment systems, Decision Making: Reality mining, Hybrid AI systems, Intelligent agents, decision making and
IS, Systems for decision making.

Section – D

Building IS: System as planned Organizational change, system development, system analysis, system design,
RAD, Managing Projects: importance of projects, selecting projects, managing project risk, Managing Global
Systems: technology issues and opportunities for global value chains, computing platforms and systems
integration, connectivity, software localization.

Suggested Readings:

1. K.C. Laudon, J.P. Laudon & Rajanish Dass, “Management Information Systems – Managing The
Digital Firm”, Pearson.
2. James A O’Brien: Management Information Systems, Tata McGraw Hill.
3. M.M. Goyal: Management Information Systems: Managerial Perspectives, McMillan.
4. R.D. Murdick & J.E. Claggett: Information Systems for Modern Management, Prentice Hall India.
5. G. Davis & M.H. Olson: Management Information Systems – Conceptual Foundation, Structure and
Development, McGraw Hill.
6. E. Turban, J. E. Aronson, T. Liang: Decision Support Systems & Intelligent Systems, Dorling
Kindersley India.
Paper Code:MBABI-2001 BUSINESS ENVIRONMENT Credit=4

Marks=100
Learning Objectives:

The objective of the subject is to provide an insight to the participants about the changes that are taking place in
the economic sector, the effect of these changes on business and the demand placed on managers regarding
national and global business environment. Another aim is to help identify economic trends and business currents
that affect individual firms and the wider industry. Another objective of the course is to provide the student with
a background of various environment factors that have major repercussions on business and sharpen their mind
to watch and update the changes that occur constantly in this sphere.

Section – A

Economic Environment: Economic Environment of Business, Non- economic Environment of Business-

Politico legal environment of business, Critical elements of socio – cultural environment, emerging rural sector
in India and Indian Business, Social responsibility of business, Consumerism in India, Techniques of
Environmental Scanning, Environmental Scanning of some important industries.

Section – B

Economic Planning in India: Objectives, Strategies and Evaluation of current Five Year Plan, Public Sector in
India, Privatization and Disinvestment, New Economic Policy-Liberalization and Structural Adjustment
Programmes, Economic Systems.

Section – C

Economic Policies in India: Monetary Policy as an instrument of growth, Fiscal Policy and Indian business,
Industrial Policy and Industrial Licensing in India, EXIM Policy, The Competition Act 2000, FEMA 2000, RTI
Act 2005

Section – D

International Economic Environment: Globalization - concept and emergence of globalization, Foreign

Direct Investment, Benefits and Problems from MNCs, WTO-its role and functions, implications for India,
Devaluation of Rupee, Contemporary issues in Indian economic environment.

Suggested Readings:

1.Ruddar Datt & K.P.M. Sundaram: Indian Economy, Sultan Chand and Sons.
2. G.Rama Krishna & A.G. Moss V.Suguna: Economic Reforms in India- Retrospect and Prospect, Himalaya
Publishing House.
3. M.R. Das: WTO Opportunities and Challenges for Indian Banking, Himalaya Publishing House.
4. R.V. Badi: Indian Business Environment, Himalaya Publishing House.
5. Francis Cherunilam: Global Economy and Business Environment, Himalaya Publishing House.
6. Misra & Puri: Economic Environment of Business, Himalaya Publishing House.
7. I.J. Ahluwalia: Industrial Growth in India, Oxford University Press.
8. S. Chakravarthy: Development Planning, Oxford University Press.
Paper Code:MBABI-2002 FINANCIAL MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts and theories underlying financial
management and implications of various financial techniques.

Section – A
Introduction to Financial Management: Meaning, Scope, Finance Function, Financial Goals, Agency
Problem, Relationship of Finance with Accounts and Economics. Sources of Finance: Features, Advantages
and Limitations of Equity Shares, Preference Shares, Debentures, Term-Loans, Right Issue, Venture Capital,
Private Equity GDR, ADR, Derivative instruments, Commercial Papers, Certificate of Deposits, Trade credit,
Bank finance, money market instruments Cost of Capital: Meaning, Calculation of Cost of Debt Capital,
Equity Capital, Preference Capital, Retained Earnings, Weighted Average Cost of Capital.
Section – B
Capital Structure: Meaning, Determinants, Assumptions, Net Income Approach, Operating Income Approach,
Traditional Position, Modigliani Millar Approach, EBIT and EPS Analysis, Trading on Equity, Gearing Ratio.
Leverage Analysis: Meaning, Types, Estimation of Financial, Operating and Combined Leverage, Relation of
Financial Leverage with Risk and Return.
Section – C
Management of Working Capital: Meaning of working capital, Need of managing working capital,
Determinants of working capital, Operating Cycle, and Estimation of working capital. Inventory Management:
Meaning, Need to hold Inventory, Objective of Inventory, Inventory Management, Factors affecting inventory
investment, Determination of Economic Order Quantity, Evaluation of Discount Proposal, Determination of
maximum, minimum, average, safety and reordering level of inventory, Models for classification of inventory,
Inventory Control System. Cash Management: Meaning, Facets of Cash Management, Motives for Holding
Cash, Optimal Cash Balance: Baumols model, Miller-Orr model, , Short-Term and Long-Term Cash
Forecasting.
Section – D
Receivable Management: Meaning and objectives of receivable management, Factors affecting receivables,
Credit Policy Variable, Credit Evaluation, Credit Decisions, Control of Account Receivable. Dividend
Decisions: Meaning and Types of Dividend, Issues in Dividend Policy, Traditional Model, Walter Model,
Gordon Model, Miller and Modigliani Model. Corporate Restructuring: Meaning and need of corporate
restructuring, Financial and Operational restructuring, merger and amalgamation: meaning types and motives.
Suggested Readings:
1. James C. Van Horne: Financial Management, Pearson Education.
2. Richard A. Brearley and Stewart C. Myres: Principles of Corporate Finance, McGraw Hill.
3. John J. Hampton: Financial Decision Making-Concepts, Problems and Cases, Prentice Hall India
4. M.Y. Khan and P.K. Jain: Financial Management-Text and Problems, McGraw-Hill.
5. Prasanna Chandra: Financial Management, Tata McGraw-Hill Publishing.
Paper Code:MBABI-2003 PRINCIPLES OF MARKETING Credit=4

Marks=100
Learning Objectives:

The main aim of the paper is to understand the nature, tasks and the environment under which marketing
operates, to study the theory, principles and practical aspects of various marketing functions, and to learn to take
marketing decisions.

Section – A
Introduction to Marketing: Definition, Scope and Importance of Marketing, Key Customer Markets,
Concepts/Philosophies of Marketing, Holistic Marketing Concept, Marketing Tasks, Marketing Mix.
Marketing Environment: Marketing Environment, New Marketing Realities, New Consumer Capabilities,
Demographic Environment, Social-Cultural Environment, Natural Environment, Technological Environment
and Political-Legal Environment, SWOT analysis.
Section – B
Analyzing Markets: Marketing Research Process, Sources of data collection, factors influencing Consumer
behavior, Buying Decision Process, Post-Purchase Behavior, Organizational Buying, Stages in the Buying
Process. Market Segmentation: Levels of Market Segmentation, segmenting consumer markets, Niche
Marketing, segmenting business markets, Michael Porter’s Five Forces Model, Analyzing competitors,
strategies for market leaders, Targeting and Positioning.
Section – C
Product Decisions: Product characteristics, classifications, differentiation, packaging and labeling, Product Life
Cycle. Pricing Strategies: Understanding Pricing, Setting the Price, Initiating and Responding to Price
Changes, Reactions to Competitor’s Price Changes.
Section – D
Marketing Channels: Marketing Channels, Role of Marketing Channels, Identifying Major Channel
Alternatives, Types of Intermediaries, Channel-Management Decisions, Retailing, Wholesaling. Marketing
Communication: The Role of Marketing Communications, Communications Mix-Advertising, Sales
Promotion, Public Relations and Publicity, Events and Experiences, Direct and Interactive Marketing, Personal
Selling.
Suggested Readings:
1. P. Kotler, and K.J. Keller: Marketing Management, A South Asian Perspective, Prentice Hall India.
2. V.S. Ramaswamy, & S. Namakumari: Marketing Management, Planning, Implementation and Control,
Macmillan.
3. Britt and Boyd (ed): Marketing Management and Administrative Action, Tata McGraw Hill.
4. T.K. Panda: Marketing Management: Text and Cases, Excel Books.
5. P. Kotler and Armstrong: Principles of Marketing, Prentice Hall India
6. Douglas, K. Hoffman, et al: Marketing, Best Practices, Thomson South-Western
7. R. Saxena: Marketing Management, Tata McGraw Hill.
 HUMAN RESOURCE MANAGEMENT
Paper Code:MBABI-2004 Credit=4

Marks=100
Learning Objectives:

The objective of the paper is to make the participants aware of the importance of Human Resource
Management. It further aims to impart an in-depth understanding of the various functions of Human Resource
Management whereby the underlying objective of the course is to develop understanding into the tools available
to attract, retain and motivate the human resources in an organization.

Section – A
Introduction to HRM: Meaning, Scope, Importance of HRM, Challenges faced by HRM. Job Analysis and
Job Design: Concept, Methods of Job Analysis, Job description and Job specification, Traditional and Modern
Approaches to Job Design, Flexible Work Arrangements, Competency Mapping. Human Resource Planning:
Definition, Need and Importance, Process of HRP, Demand Forecasting and Supply Forecasting of Workforce.

Section – B
Recruitment: Definition and Concept, Factors Affecting Recruitment, External and Internal Sources of
Recruitment. Selection Process- Steps in Selection Process, Types of Selection Tests and Selection Interviews,
Placement and Induction. Managing Careers: Concept, Career Stages, Career Anchors, Benefits of Career
Planning to the Individual and Organisation, Internal Mobility- Promotions, Demotions and Transfers.
Employee Training and Management Development: Importance, Objectives, Process, Methods of Training
and Development.
Section – C
Performance Management and Performance Appraisal: Concept, Objectives of Performance Management,
Performance Appraisal Process, Traditional and Modern Methods of Appraisal, Pitfalls in Performance
Appraisal, Potential Appraisal. Job Evaluation: Definition, Concept, Methods of Job Evaluation.
Compensation Management: Objectives, Factors Determining Compensation and Pay Rates, Wage and Salary
Administration, Incentive Plans and Fringe Benefits.
Section – D
Industrial Relations: Concept, Objectives, Trade Unions and their Functions, Collective Bargaining- Types
and Process, Grievance Handling- Definition, Sources of Grievance, Grievance Redressal Machinery, Discipline
and Disciplinary Action. Quality of Work-life: Concept, Strategies for Improving QWL.
Suggested Readings:
1. Gary Dessler: Human Resource Management, Pearson Education
2. Edwin B. Flippo: Personnel Management, Tata McGraw Hill.
3. Dale Yoder: Personnel Management & Industrial Relation, Sir Isaac Pitman & Sons.
4. Arun Monappa & Saiyadain: Personnel Management, Tata McGraw Hill
5. K. Aswathappa: Human Resource Management, Tata McGraw Hill
 WORKSHOP ON SOFT SKILLS
Paper Code: MBABI-2005 Credit=2

Marks=50
Learning Objectives:
To encourage the all round development of the participants by focusing on soft skills and to make them aware
about the importance, role and the content of soft skills through instruction, knowledge acquisition and practice.
Section – A
Meaning and importance of communication in business: Process, types of communication: formal and
informal and their characteristics, essentials of effective business communication, Channels of communication,
their effectiveness, limitations, Barriers of communication, approaches to effective Communication.
Presentations, Book Reviews and Summaries

Section – B
Time Management and Goal Setting: Identification of Time Wasters, Prioritisation of Work (ABC Method),
Goal Setting. Listening Skills: Listening to Specific Information, Identifying Main Issues, Seeing Beyond the
Surface. Team Assignment: Effects of Competition on Individual and Group Behaviour, Competitive and
Collaborative Team Behaviour, Team/ Group Dynamics, Team Assignment.
Section – C
Stress Management: Symptoms of Stress, Coping Approaches. Report Writing: Process, Structure and
Layout. Principles of clear writing, often misused words, applications and requests, positive and negative
responses to requests, routine messages, memos, organizing meetings, preparation of agenda and minutes,
business etiquette, telephone etiquette, e-mail etiquette.
Section – D
Interpersonal Skills: Negotiations, social skills, assertive skills, cross-cultural communications.
Leadership Skills: Concepts of leadership, leadership styles, insights from great leaders.
Suggested Readings:
1. Lesikar, Petit & Lesikar’s: Basic Business, Tata McGraw Hill
2. Poe & Fruchling: Basic Communication, AITBS.
3. Taylor: English Conversion Practice, Tata McGraw Hill.
4. Diwan & Aggarwal: Business Communication, Excel Books.
5. Baugh, Frayer & Thomas: How to write first class Business Correspondence, Viva Books.
6. B.L. Courtland and J.V. Thill: Business Communication Today, Pearson Education.
7. H.A. Murphy, W. Hilderlrand and P.J. Thomas: Effective Business Communication, Tata McGraw Hill
Companies.
Paper Code:MBABI-2006 SEMINAR ON RESEARCH Credit=2
METHODOLOGY
Marks=50
Learning Objectives:

The main objective of this course is to help understand the nature, scope, complexities and process of defining a
business, research question. The learning focus is on developing business research skills so as to facilitate
managerial decision making.

Section – A
Introduction: Meaning, Features, Objectives/Motives & types of Research, Defining the Research problem,
Research Process, Significance of Research in Managerial decision making. Research Design: Meaning,
Characteristics and various concepts relating to Research Design and classification of Research Design, General
phases and principles of Research Procedure.

Section – B
Data Collection: Sources of Data-Primary/Secondary Methods of collecting data, direct personal interview,
indirect oral interview, information through local agencies, mailed questionnaire method, schedule sent through
enumerators, questionnaire and its designing and characteristics of a good questionnaire. Sampling Design:
Meaning and need of Sampling and review of Sampling Methods. Measurement and Scaling Techniques.
Formulation of Hypothesis.
Section – C
Data Analysis & Interpretation: Introduction to Multivariate analysis- Multiple and partial correlation,
multiple regression analysis (with two independent variables), specification of regression models and estimation
of parameters, interpretation of results. Analysis of Variance (ANOVA)-One way and Two way ANOVA.
Section – D
Report writing: Style/format, contents and essential steps for report writing, Role of Computer in Research.
Suggested Readings:
1. K.N. Krishnaswamy, Appa Lyer Siva Kumar, M. Mathirajan: Management Research Methodology, Pearson
Education.
2. Ranjit Kumar: Research Methodology, Pearson Education.
3. Donald R. Cooper and Pamela S. Schindler: Business Research Methods, Tata McGraw Hill
4. Michael Riley: Researching & Writing dissertation in Business & Management, Thomson Learning.
5. R. Pannerselvam: Research Methodology, Prentice Hall India.
6. R. Nandagopal: Research Methods in Business, Excel Books.
7. William G.Zikmund : Business Research Methods, Thomson South Western Publication
8. C.R. Kothari: Research Methodology-Methods &Techniques, Vikas Publishers.
Paper Code: MBABI-2007 PRINCIPLES AND PRACTICES OF Credit=4
BANKING
Marks=100
Learning Objectives:

To familiarize students with the basic principles of Banking sector and throw a light on the changing
scenario of banking principles, practices and governance and discuss the perspectives in the current
banking environment.

Section – A

Introduction to Indian Banking System: Financial Market and its segmentation, Financial System overview,
Recent developments in Indian Financial System, Role and Functions of RBI, Introduction to Equity and Debt
markets, Historical aspects of Banking in India. Commercial & Co-operative Banks: Structure of Commercial
Banks, Private Sector Banks, Public Sector Banks, Foreign Banks, Categories & Features of Co-operative
Banks, Introduction to Regional Rural Banks.

Section – B

Banker-Customer Relationship: Debtor-Creditor Relationship, Bank as a Trustee, Anti-Money laundering,

Deposit Products or Services, Payment and Collection of cheques and other negotiable instruments. Banking
Sectors in India: Types of Banking Sectors, Introduction to Retail Banking, Retail Banking Products,
Introduction to Wholesale Banking & International Banking, Wholesale Banking Products, Financial
Intermediaries.

Section – C

Accounts: Types of Customer Accounts, Procedure for opening an account, Risks in account opening and
Closure. Loans and Advances: Principles of lending, Different types of loans, Credit appraisal techniques,
Credit management and credit monitoring. Bank Assurance: Benefits for banks and insurance companies,
Mutual funds, their types, Electronic Banking.

Section – D

Rural Banking: An introduction, Rural Banking System in India, Reserve Bank of India and its policy,
functions of Rural Banks, Financial Inclusion and its current perspective. Microfinance: Trends, Issues
& Challenges, Microfinance Institutions in India, Role of Self-help groups.

Suggested Readings:

1. J.N. Jain & R.K. Jain: Modern Banking and Insurance, Regal Publications
2. A. Ranga Reddy, C. Rangarajan: Rural Banking and Overdues Management, Mittal Publications
3. Madhu Vij: Management of Financial Institutions in India, Anmol Publications.
4. U.C. Patnaik: Rural Banking in India, Anmol Publications.
5. Vasanth Desai: Nature and Problems of Commercial Banking in India, Himalaya Publishing House.
6. V.K. Gupta: Management of Financial Institutions in India, Radha Publications
7. G. Ramesh Babu: Management of Financial Institutions in India, Craft Publishing Company.
8. Vasanth Desai: Indian Banking, Nature and Problems, Himalaya Publications House.
Paper Code:MBABI-2008 PRINCIPLES OF INSURANCE Credit=4

Marks=100
Learning Objectives:

The course has been designed to develop understanding of basic concepts of insurance, to impart knowledge of
life and non-life insurance including reinsurance management to students. It also aims to improve the ability to
evaluate the alternative for the purpose of decision making and to deepen insights into practical applications of
insurance and risk management techniques in a dynamic business environment.

Section – A

Risk Management: Concept of Risk, Perils and Hazards of Risk, types of risk, source of risk, method of
handling risk. Introduction of Insurance: Concept and nature of insurance, Purpose and need of insurance,
working of insurance, insurance as security tools, insurance and economic development, Role of bancassurance
in Indian Scenario. History of Insurance: Segments of insurance – life insurance, non-life insurance, history of
life insurance, history of non-life insurance, Recent trends in Insurance in India.

Section – B

Role of insurance in personal financial planning: Insurance as an investment tool. Essentials of Commercial
Contracts: Offer & Acceptance, Features of offer & acceptance. Consideration: Legal capacity to contract,
Consensus ad idem (Same Mind), Legality of object, features to be discussed in relations with insurance.
Contracts of various kinds: Insurance & service contract, Insurance & gambling, other features of an insurance
contract.

Section – C

Principles of Life Insurance: Utmost good faith (Uberrima Fides), Principle of Insurable interest, Principle of
Indemnity, Subrogation Clause, Contribution Clause, Warranties, Proximate Cause. Life Insurance Products:
Introduction, Traditional insurance products - Term, Endowment, Whole life, Various Life Insurance Policies of
different Insurance Companies. ULIPs: Linked Life Insurance Products, Types, recent trends, ULIP as a tool for
financial planning. Annuity Policy: Introduction, Basis of Annuity Income, Classification of Annuities, Uses of
Annuity, Limitation of Annuity.

Section – D

Principles of General Insurance: Utmost good faith (Uberrima Fides), Principle of Insurable interest,
Principle of Indemnity, Subrogation clause, Contribution Clause, Warranties, Proximate Cause. General
Insurance products: Introduction and Classification of Products. Reinsurance: Characteristics, Types, Growth
of reinsurance in India and Global Players in reinsurance.

Suggested Readings:

1. M N Mishra, S B Mishra: Insurance Principles & Practice, Sultan Chand and Sons .
2. James L Athearn: Risk and Insurance, West Publication Co.
3. Nalini Prava Tripathy and Prabir Pal: Insurance Theory and Practice, Prentice Hall India.
4. PAS Mani: Life Insurance in India, Western Printers and Publication.
5. George E. Rajda: Principles of Risk Management and Insurance, Pearson Education.
Paper Code: MBABI-3001 PROJECT PLANNING AND ANALYSIS Credit=4
Marks=100
Learning Objectives:
The objective of this course is to promote a sound understanding of the theory and practice of project
management. More specifically it introduces students to the purpose, principles, problems and challenges,
concepts, techniques, and practice of project management and its various facets; impart skills in project
planning, execution and control methods; introduce students to project management software and applications.

Section – A

Introduction to Project Management: Meaning and Definition of a Project, Objectives of a Project, Project
Life cycle; Steps in Project Planning; Generation and Screening of Project Ideas- Generation of ideas,
Monitoring the environment, Regulatory framework for Projects, Corporate Appraisal, Preliminary Screening,
Project Rating Index, Porter model for estimation of profit potential of industries.

Section – B

Market and Demand Analysis- Situational analysis and Specification of objectives, Collection of secondary
information, Conduct of market survey, Characterization of the market, Demand forecasting, Market planning;
Technical Analysis- Study of material inputs and utilities, manufacturing process and technology, product
mixes, plant capacity, location and site, machinery and equipment, structures and civil works, project charts and
layouts; Project Costing and Finance: Cost of project, Cost of production, Means of Financing Project,
Working capital requirements and its financing, Profitability Projections, Projected Cash flow statement and
projected Balance Sheet.

Section – C
Project Appraisal: Time Value of Money, Project Appraisal Techniques- Payback Period, Accounting Rate of
Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio, Social Cost Benefit Analysis,
Assessment of various methods. Risk Analysis: Measures of Risk, Sensitivity Analysis, Scenario analysis,
Break-even method, Simulation Analysis, Decision Tree Analysis, and Application of project appraisal
techniques in current environment. Social cost benefit analysis (SCBA)- Rationale for SCBA,UNIDO
approach to SCBA, Little and Mirrlees approach to SCBA.
Section – D
Project Management: Need for Project Management, Project Management Framework, forms of project
organization, project control, human aspects of project management, prerequisites for successful project
implementation; Network techniques for project management: Development of project network, time
estimation, determination of critical path, scheduling when resources are limit, PERT and CPM models, Project
review and administrative aspects- initial review, performance evaluation, abandonment analysis
Suggested Readings:

1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas Publishing.
2. Prasama Chandra: Projects - Planning, Analysis, Selection, Implementation and Review, Tata McGraw
Hill.
3. Esty, B. C., Modern Project Finance: A Case Book, John Wiley and Sons
4. Robert K. Wysocki, Robert, Bick and David B, Crane: Effective Project Management, John Wiley and
Sons.
5. E.C. Benjamin: Modern Project Finance-A case book, John Wiley and Sons.
6. Gatti, S., Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public
Projects, Academic Press.
7. I.M.D. Little and J.A. Mirrlees: Project Appraisal and Planning for Developing Countries, Oxford and IBH
Publishing Co.
8. P.K. Nevitt and F.J. Fabozzi: Project Financing, Euromoney Books.
Paper Code:MBABI-3002 INTERNATIONAL BANKING Credit=4

Marks=100
Learning Objectives:

The objective of this course is to familiarize learners with the importance and techniques used for
effective operations and working of the international banking dynamics.

Section – A

International and multinational banking: Introduction to International Banking, Organizational Features of

International Banking: Resident representatives, bank agencies, foreign branches, foreign subsidiaries and
affiliates, consortium banks. Policy Implications of International Banking. Global trends and developments in
International Banking: financial markets interdependence and securitization, deregulation, technology and
financial innovations. Operations of foreign branches of Indian banks. correspondent banking-Bank accounts–
NOSTRO and VOSTRO accounts, SWIFT, CHIPS, CHAPS, FEDWIRE

Section – B

International Private Banking, Wholesale banking & Retail banking. International inter-bank business,
Profitability of International Banking Operations, Role and function of overseas banking, foreign lending,
international lending policies and practices, the payment mechanism, settlement system followed in US, UK,
and Switzerland and Japan, International financial center’s offshore banking units; International Financial
Institutions: IMF, IBRD, BIS, IFC, ADB, WTO.

Section – C

Investment Banking. The Eurocurrency market, international debt management, Major recommendations of the
various expert group on forex markets, letter of credit mechanism and UCPDC/ URC/ Buyer’s /Sellers credit,
bilateral trade, counter trade, high seas sales.

Section – D

Various facilities to exporters and importers including forfeiting and factoring, NRI accounts – Indian rupee and
foreign currency accounts, risk and credit analysis, management of foreign exchange risk, current banking
practice in the analysis and control of foreign portfolio risk, A modern Portfolio Theory Oriented approach to
assessment of the riskiness of bank’s foreign claims, loans to government and sovereign risk.

Suggested Readings:
1. Baye, M.R.and.Jansen, D.W., Money banking and financial markets, AITBS
2. Bose, R. N., Fundamentals of International Banking, Macmillan India Pvt Ltd.
3. Less, F. A., International banking and finance
4. Rajwade, A.V., Foreign exchange, International Finance, Risk management, Academy of Business
Studies Edtn.
5. Roussakls, E. N. , International banking principles and practice
Paper Code:MBABI-3003 MANAGEMENT OF BANKING SERVICE Credit=4
OPERATIONS
Marks=100
Learning Objectives:

The focus of the course is directed towards the various operations performed in banks and the different ways of
managing risk faced by banks giving knowledge about the use of technology in banking.

Section – A

Introduction to Banking Operations: The Changing Nature of Banking Operations, Trends, Issues and
Challenges. Customer relationship management: CRM, Importance, Need of Customer Relationship
Management, Stages in Development of CRM, Gap analysis, Models of CRM, Aspects of Managing CRM, A
generic model providing a single unified view of CRM, Relevance in banking.

Section – B

Services Design and Delivery Strategies in Banks: Products and Services Offered by Banks, Response of
Banks with Newer Services & Delivery Mechanisms and Delivery Strategies in a Bank. Information
technology in Indian Banks: Key issues and Challenges. Introduction to e-Banking: Origin of e-Banking,
Role of Technology in e-Banking, Significance, latest trends in e-banking, Constraints.

Section – C

Popular products and services in electronic banking: Internet banking, Mobile banking and other sources,
Market assessment for e-banking services, e-banking: a customer’s perspective. Electronic payment systems in
Banks: Various payment systems: ECS (Debit & Credit) EFT, NEFT,RTGS, Communication Network.

Section – D

Security Considerations in e-Banking: The Need for Security, Concerns and Risks in e-Banking, Sources and
Types of Risks, Causes of Risks, Disaster Recovery and Contingency Plan, Strategies for Risk Management,
Effective Management of Risk.

Suggested Readings:

1. Vasant C Joshi and Vinay V. Joshi: Managing Indian Banks: Challenging Ahead, Sage Publications.
2. M.L. Tannon: Tannon’s Banking Law and Practice in India, Lexisnexis Butterworths.
3. R K Mittal, A K Saini and Sanjay Dhingra: Emerging Trends in the Banking Sector, Macmillan.
4. Jyotsna Sethi and Nishwan Bhatia: Elements of Banking, Prentice Hall India.
5. S. Padmalatha and Justin Paul: Management of Banking and Financial Services, Pearson Education.
6. K.P.M. Sundaram and P.N. Varshney: Banking Theory Law and Practice, Sultan Chand and Sons.
7. M.N. Gopinath: Banking Principles and Operations, Snowhite Publications.
Paper Code:MBABI-3004 LIFE AND GENERAL INSURANCE Credit=4

Marks=100
Learning Objectives:

The course aims at providing in-depth knowledge of various aspects of Life & General Insurance
including premium computation, underwriting, computation of benefits and knowledge of claims,
nomination, assignment.

Section – A

Computation of Premium: Introduction, Age Factor, Factors of Calculating the Premium, Loadings, Basic
elements and factors in computation of Life Insurance premiums, Extra Premium. Underwriting Procedure:
Classification of risk, Moral hazard, Financial underwriting, Underwriting practices followed by private and
public insurers in India. Computation of Benefits: Introduction, Grace period, Lapse and non-forfeiture options
- Surrender Value, Guaranteed Surrender Value, Paid Up Value.

Section – B

Insurance Documents: Introduction, Documents, Prospectus, Proposal Form, First Premium Receipt, Policy
Document, Endorsement, Renewal Notice, Bonus Notice. Claims: Introduction, Maturity Claim, Death Claims.
Nomination and Assignment

Section – C

Fire Insurance: Introduction, Features, Coverage, Underwriting procedure, Claim procedure. Health
Insurance: Introduction, Features, Types of health Insurance, Coverage, Underwriting procedure, Claim
procedure.

Section – D

Vehicle Insurance: Introduction, Features, Coverage, Underwriting procedure, Claim procedure. Personal
Accidents Insurance: Introduction, Features, Types of Personal Accidents Insurance, Coverage, Underwriting
procedure, Claim procedure.

Suggested Readings:

1. Dheeraj Razdan: Insurance Principles, Application and Practices, Cyber Tech Publication.
2. Neelam Gulati: Principles of Insurance Management, Excel Books
3. Mark S. Dorfman: Introduction to Risk Management & Insurance, Pearson Education.
4. Rao M Gangadhara Sivaramakrishna Sheela (Eds.): New Deal in Insurance, Excel Books.
5. Dhiraj Razdan: Modern Insurance regulations and its supervision, Cyber Tech Publication.
6. Emmett J. Vaughan & Theresa Vaughan: Fundamentals of Risk and Insurance, Wiley India.
7. P.S. Palande, R.S. Shah and M L Lunawat: Insurance in India - Changing Polices and Emerging
Opportunities, Sag Publications.
8. K. C. Mishra and G. E. Thomas: General Insurance - Principles and Practices, Cengage Learning.
Paper Code: MBABI-M- MARKETING RESEARCH AND Credit=4
3005 CONSUMER BEHAVIOUR
Marks=100
Learning Objectives:
The course is intended to help participants get acquainted with various research concepts,
techniques and procedures and to develop their ability to conduct, evaluate, use and present
research findings. The course will also help students to understand the various factors
affecting consumer behavior and to understand the process of consumer buying.
Section – A
Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer behavior
and marketing strategy, Situational characteristics and consumption behavior, Consumer decision making
process, Post purchase behavior.
Section – B
Factors Influencing Consumer Behavior: Consumer specific factors influencing buying behavior,
psychological processes (motivation, perception, learning and memory) affecting consumer behavior, the buying
motive, high involvement and low involvement buying situations, Consumer behavior in adapting new products,
participants in buying decisions, Group influence- Definition, types of group (primary, secondary, formal
etc.), Family influence, roles, FLC application.
Section – C
Introduction to Marketing Research: Meaning, scope and importance of marketing research, Defining the
market research problem and developing an approach, Research design formulation, Rating Scales Juster,
Likert, Semantic Differential, Thurston, Attitude Scales. Preparing a written research report, organization of
the report, Ethical issues in marketing research.
Section – D
Applications of marketing research; Research design classification, Product research- developing products,
Specifications and attributes, Concept of test marketing. Advertising research, Market and sale analysis
research, Sales forecasting, Demand measurement. Case studies.
Suggested Readings:
1. S.L. Gupta: Marketing Research, Excel Books.
2. G.C. Beri: Marketing Research, McGraw Hill.
3. Nigel Bradley: Marketing Research - Tools and Techniques, Oxford University Press.
4. Alan Bryman, Emma Bell: Business Research Methods, Oxford University Press.
5. Gilbert A Churchill, Jr. Dawn Iacobucci: Marketing Research – Methodological Foundations, Cengage
Learning.
6. P. Narayana Reddy and G.V.R.K. Acharyulu: Marketing Research, Excel Books.
7. A. Parasuraman et.al.: Marketing Research, Biztantra.
8. William Zikmund, Barry J. Babin: Essentials of Marketing Research, Cengage Learning.
 ADVERTISING AND SALES
Paper Code: MBABI-M- Credit=4
3006 MANAGEMENT
Marks=100
Learning Objectives:
The course is designed with an aim to develop an understanding of the decision processes in
advertising from a marketer’s point of view and to understand the concept, methods and
strategies of sales management.
Section – A

Introduction to Advertising: Advertising- an element in Marketing Mix, Role and Importance, Difference
between advertisement and publicity, Advertising as a means of communication, Setting Advertising Objectives,
DAGMAR approach to setting objectives, Media, selection, measurement of effectiveness of Media, Preparing
advertising plan, Developing message, writing copy. Advertising appeals: pre and post-testing. Media decisions,
media strategy and scheduling decisions, Planning and managing advertising campaigns.

Section – B
Integrated Marketing Communications: Different types of advertising, public relations, advertising budget
and relevant decisions, Advertising agencies, their role and importance, management problems of agencies,
client-agency relations. Advertising in India: Problems and Prospects. Role of Integrated Marketing
Communications (IMC), Designing, Objectives Setting and Budgeting for IMC programs, Developing effective
communications.
Section – C
Sales Management: Sales organization, Sales Functions and its relationship with other marketing functions,
External relationship of the Sales Department e.g. with distributors, Government and Public. Functions and
qualities of a Sales Executive. Routing and Scheduling, International Sales Management.
Section – D
Salesmanship: Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods, Sales
budget. Sales force management, Recruitment, Selection, Training, Motivation and Compensation of the field
sales force. Evaluation and control of sales force, Sales Territories, Sales Quotas. Case Studies.
Suggested Readings:
1. Rajeev Batra, John G.Myers, David A. Aaker: Advertising Management, Pearson Education.
2. Raghuvir Singh: Advertising-Planning and Implementation, Prentice Hall India.
3. Richard R Still, Cundiff W Edward and Govoni A P Norman: Sales Management, Decisions, policies and
Cases, Pearson Education.
4. K. K. Havaldar : Sales and Distribution Management, Tata Mc-Graw Hill.
5. G.E. Belch and M.A. Belch: Introduction to Advertising and Promotion, Irwin Publishers.
6. C.H. Sandage, V. Fryberger and K. Rotzoll: Advertising, AITBS.
Paper Code: MBABI-M-3007 INTERNATIONAL MARKETING Credit=4

Marks=100
Learning Objectives:
The objective of this course is to develop a conceptual framework of international marketing
management so as to provide necessary knowledge and tools to develop marketing strategies
for a variety of products and services.
Section – A
Framework of International Marketing: Scope of International Marketing - International Marketing vs
Domestic Marketing - Trade Barriers such as Tariff and Non-Tariff Barriers. Transition from Domestic to
International Business. Pre-export behaviour - Motivation to export. Special difficulties in International
Marketing. Advantages or importance of International Marketing. Balance of Trade and Balance of Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing -
Controllable and Uncontrollable factors in International Marketing. Globalisation and Role of Multinational
Enterprises (MNEs).
Section – B
Product Policy - International Product Life Cycle - Export Pricing. International Marketing Decision:
Marketing Decision - Market Selection Decision - Market Entry Decision - Marketing Mix Decision.
International Marketing Research: Marketing Information System - Market Research - Marketing Research -
Methodology for Marketing Research - International Research Strategy - Desk Research and Field Research -
Market Oriented Information - International Marketing Intelligence -- Competitive Intelligence.
Section – C
International Sales Contract: Major Laws - INCO Terms - Standard clauses of International sales Contract -
Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) - World Trade
Organization (WTO) - GATS – UNCTAD. Trade Blocks: North American Free Trade Agreement (NAFTA) -
Association of South East Asian Nations (ASEAN). World Bank, IMF, International Finance Corporation -
Multinational Investment Guarantee Agency (MIGA).
Section – D
India's Foreign Trade: Recent Tends in India's Foreign Trade - India's Commercial Relations and Trade
Agreements with other countries. Institutional Infrastructure for Export Promotion in India - Export Assistance -
Export Finance - Export Processing Zones (EPZs) - Special Economic Zones (SEZs) -Role of ECGC, EXIM
Bank of India, Commodity Boards, STC, MMTC, etc. Role and Functions of Export Promotion Councils.
Overview of Export - Import Policy of India, Export Regulations: Procedure for export of goods - Quality
control and Pre-shipment Inspection Export and Import Documentation. Export Payment - Different Modes of
Payment and Letters of Credit.
Suggested Readings:
1. R.L. Varshney and B. Bhattacharya - International Marketing Management.
2. Cateora, P. R., Graham, J. L., International Marketing, McGraw Hill.
3. Douglas, S. P., and Craig, C.S., Global Marketing Strategies, McGraw-Hill
4. Onkysist, S., and Shaw, J., International Marketing, Routledge.
5. Subhash C. J., International Marketing, Cengage Learning India Pvt Ltd.
6. Export and Import Policy of Government of India.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry, Government of
India.
8. Economic Survey of India.
Paper Code: MBABI-M-3008 INTERNET MARKETING Credit=4

Marks=100
Learning Objectives:

This course aims to provide an in-depth perspective into Internet Marketing, and help participants to appreciate
internet as an integral part of an organisation's marketing mix. The primary objective of the course is to focus on
how the Internet can serve as an invaluable resource for marketing of products and services.

Section – A

Internet Marketing: Definition and Concepts, Evolution ,Framework, Fundamentals of Internet, 10 C’s of
Internet marketing, E-Business Models, e-Revenue models. Developing Capabilities for competing on the web.
Marketing Perspective in the Internet Age. Internet Marketing Environment. Internet Marketing Information
System.

Section – B

Internet marketing mix. Marketing organization for internet marketing. Marketing control and the impact of
internet on it. E-payment mechanism. Consumer Characteristics & Branding Strategy: Branding and consistency
online/offline branding, Environmental, situational, and personal factors affecting users, Market segments
served, Brand position, Offline versus online customers, Customer satisfaction, loyalty and retention.

Section – C

Interactive Marketing: Online Advertising, Display Advertising, Email Marketing Social and Business
Networking. Product Opinion Sites. Measuring Internet Marketing Effectiveness: Strategic planning for e-
marketing, Strategies for internet Business. Taking Internet Marketing International. Mobile Marketing.

Section – D

The technology behind Internet Marketing, Website publishing, The Website, Website registration and web
hoisting, Website costs, Search Engine working, Web browsers, Search engines, SEO, Generating traffic to
website, Monitoring web activity, E-Marketing Metrics. Ethical and Legal Issues, Protection of cyber consumers
in India and CPA 1986. IT Act, 2000. Marketing and online publishing including digital copyrights, Intellectual
Property Rights.

Suggested Readings:

1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

2. Ravi Kalakota & Andrew B. Whinston, Frontiers of Electronic Commerce, Pearson Press
3. Jeffery F. Rayport & Bernard J. Jaworski- E-Commerce Tata McGraw Hill
4. P.T. Joseph: E-Commerce- A Managerial Perspective- -Prentice Hall India
5. Rajesh Chakraborti, & Vikas Kardile: Asian Manager's Handbook of E-Commerce Tata McGraw Hill
6. Parag Diwan, and S. Sharma Electronic Commerce-a Manager's Guide to E-Business. Vanity Books
7. V.K. Jain and Hemlata; Electronic and Mobile Commerce, Cyber-Tech Publication, New Delhi.
8. Phil Carpenter: e Brands, HBS Press, Boston.
9. Keen, Peter and Mark Mc-Donald: The e Process Edge, Tata Mc-Graw Hill, Delhi
10. Paul Phillips: E-business strategy, Mc Graw Hill, Delhi
Paper Code: MBABI-F-3009 INVESTMENT ANALYSIS AND Credit=4
PORTFOLIO MANAGEMENT
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts relating to analysis of
investment and portfolio management and to provide exposure to derivatives market, its working and
inputs on strategies used in derivatives market.

Section – A

Introduction to Investment Management: Concept and objectives of investment, Difference between

Investment and Speculation, Investment and Gambling, Meaning of Investment Management, Investment
Management Process, Investment Alternatives, Features of Investment Avenues, Types of Management
Strategies, Approaches to Investment. Risk and Return: Concept of Risk, Components of Investment Risk,
Measurement of Risk through Standard Deviation, Regression Equation, Covariance, Concept of Return,
Expected Yield, Actual Yield, Holding Period Yield, Relationship between Risk and Return Efficient Market
Theory: Random walk, Weak form, semi-strong and strong form of market, Empirical tests, Comparison
between random walk.

Section – B

Fundamental and Technical Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis, Sensitivity
of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit Potential of Industries,
Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial Analysis, and Estimation of
Intrinsic Value. Meaning of Technical Analysis, Difference between Technical and Fundamental Analysis,
Assumptions, Tools, Dow Theory, Elliott Wave theory.

Section – C

Portfolio Analysis and Selection: Traditional and Modern Portfolio Theory, Merits of Diversification:
Diversification and Portfolio Risk, Portfolio Return and Risk, Calculation of Portfolio Risk, Markowitz Theory,
Efficient Frontier for two securities, Efficient Frontier for n-securities, Optimal portfolio, Sharpe single index
model, Importance of Beta, Capital Asset Pricing Model, Security Market Line, Distinction between capital
market line and security market line, Zero Beta CAPM, Tax adjusted CAPM, Limitations of CAPM, Arbitrage
Pricing Theory.

Section – D

Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications, Rupee
Averaging Technique. Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative
Valuation Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.

Suggested Readings:

1. Elton et. al:. Modern Portfolio Theory and Investment Analysis, Wiley Publications
2. Reilly Brown, Investment Analysis and Portfolio Management, Cengage Learning
3. Bodie et, al. Investments, Tata Mcgraw hill
4. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.
 STRATEGIC COST MANAGEMENT
Paper Code: MBABI-F-3010 Credit=4

Marks=100
Learning Objectives:

The objective of the course is to acquaint the learners with the various methods of cost
determination and tools and techniques of cost control from strategic perspective

Section – A

Strategic Cost Management: Meaning, Nature and Significance of Strategic Cost Management, Limitations of
Traditional Costing, Difference between Conventional Cost Analysis and Strategic Cost Analysis, Financial,
Operational and Strategic Views of Cost, Contemporary Cost Management Tools. Activity Based Costing and
Management: Treatment of Cost, Steps, Advantages, Disadvantages

Section – B

Value Analysis: Meaning of Value Analysis and value addition, Strategic Application of Value Chain
Analysis, Customer Profitability Analysis. Strategic Positioning Analysis, Critical Success Factors Analysis.
Productivity improvement techniques: Various tools and techniques including Kaizen and Six Sigma.

Section – C

Variance Analysis : Basics of Standard Costs, Material Variances, Labour Variances, Overhead
Variances, Difficulties in Measuring Variances, Evaluation of Control based on Standard Costing,
Numerical Problems. Functional- based planning and control; budgeting – nature, administration and
effectiveness; budgeting cycle; ZBB; performance budgeting; human aspects of budgeting. Responsibility
Accounting, Measuring the performance of investment centre – ROI, RI, EVA, Behavioural aspects of
responsibility accounting, Transfer Pricing.

Section – D

Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired and Generated Assets, Importance,
Methods of Valuation for Goodwill, Brands, Patent. Relevant Indian and International accounting standards,
Current Scenario in India, Numerical Problems. Performance Evaluation : Traditional Framework of
Performance Evaluation, Performance Measurement System, Balanced Scorecard, Implementation,
Strengths and Weaknesses of Balance Scorecard, Behavioral Views, Rewards to performance, Incentive
Compensation. Cost of Quality: Cost of Conformance and Cost of Non-Conformance

Suggested Readings:

1. John K. Shank , Vijay Govindarajan: Strategic Cost Management, Free Press.

2. Callie Berliner: Cost Management for Today ’s Advanced Manufacturing - The CAM-1 Conceptual
Design, Harvard Business School Press.
3. Robert S. Kaplan and Robin Cooper: Cost & Effect, Harvard Business School Press
4. Blocher et. al. Cost Management- A Strategic Emphasis, McGraw -Hill.
5. S C Vaidya and Suveera Gill, Cost Management – A Strategic Approach, 2009
Paper Code:MBABI-F- FINANCIAL ENGINEERING Credit=4
3011
Marks=100
Learning Objectives:
This course aims at developing understanding and analytical skills among participants regarding
applications of Financial Engineering.
Section – A
Meaning of Financial Engineering, Factors Contributing to Growth of Financial Engineering, Financial
Engineering Process and Strategies.
Section – B
Credit Analysis, Risks: sovereign and country risks, industry risks, management factor, financial risk analysis.
Credit ratings: credit spreads, interest coverage ratio and its effect on industries classification, process of credit
ratings.
Section – C
Options: Principles of options, factors affecting option value, option pricing models: single stage and two stage
binomial models, Black Scholes. Strategies: bullish options strategies, bearish options strategies and neutral
strategies, Collar spread. Interest rate options: calls and puts,caps, floors and collar. Swaps, Interest rate
swap: definition, structure of swaps, valuation of swap at outset. Currency swap: definition, valuation of
currency swap.
Section – D
Forwards and Futures: introduction, features, hedging with forward contracts, futures pricing models,
difference between forwards and futures contracts. Hedging with Futures: hedging concepts including long
hedge & short hedge, the basis, risks in hedging. Minimum variance hedge ratio, price sensitivity hedge ratio
and stock index futures hedging, Hedging strategies. Credit Derivatives: Credit default swap and Total return
swap. Application and Case studies.
Suggested Readings:
1. Salih N. Neftci: Principles of Financial Engineering, Academic Press
2. Marshall, Bansal: Advanced Finance Financial Engineering, P.H.I
3. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Oxford University
Press.
4. Don Chance: An introduction to Derivatives and Risk Management Cengage Press, Delhi
5. James A. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons, Delhi
6. Andrew M. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps
and Options John Wiley & Sons, Delhi
7. Ganguin, Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill,
Boston
8. T.S. Beder,C.M Marshall: Financial Engineering: The Evolution ofa Profession John Wiley & Sons,
Delhi
Paper Code: MBABI-F-3012 MERGERS, ACQUISITIONS AND Credit=4
CORPORATE RESTRUCTURING
Marks=100

Learning Objectives:
Liberalized economy has generated many opportunities of combining businesses to create wealth. The
emphasis is to understand about mergers, acquisition and corporate restructuring.
Section – A
Mergers: Meaning of Merger, Reasons for M&A, Classification of Mergers, Types of Merger: Horizontal
Mergers, Vertical Mergers, Conglomerate Mergers, Accretive Merger and Dilutive Merger, Reverse Merger:
Process and Myths about Reverse Merger. Acquisition: Meaning of Acquisition, Types of Acquisition: Asset
Purchase, Stock Purchase, Difference between Mergers and Acquisition, Motives behind M & A, Value Drivers
in M & A, Reasons for failure of M&A, Process ofM & A: Planning phase and implementation Phase. M&A
Analysis: Synergy Value Determination, Determination of Price Paid to Target, Financing of M&A: Debt
Financing, Equity Financing, Cash financing., Determination of combined company's new capital structure, cost
of equity, cost of capital and Share Exchange Ratio Determination.
Section – B
Valuation: Meaning, Factors to be considered for Valuation, Types of values: Going concern Value,
Liquidation Value and Market Value, Methods of Valuation: Asset based Valuation method, Earning based
valuation, Market based valuation, Book value approach, Stock and Debt approach, Direct Comparison
Approach and Discounted Cash flow method of valuation. Cross Border Acquisition: Meaning, Need, Benefits
of Cross Border Acquisition and Difficulties in Cross Border Acquisition. Post Merger Issues: Tools for
Integration, Strategies for Post Merger Success, Post merger growth strategies, Human aspects in mergers and
acquisition, Failures in Post-merger Integration and Successful Post-merger Integration.
Section – C
Corporate Restructuring: Meaning, Conceptual framework, McKinsey 7S Model, Reasons for restructuring,
Barriers to corporate restructuring, Key Elements, Types of corporate restructuring: Financial. Portfolio and
Organisational Restructuring, Hardware and Software Restructuring, Strategic Options in restructuring,
Implications of corporate restructuring for investors, customers, management, employees and others.
Restructuring through Joint Ventures: Meaning, Characteristics, Objective, Rationales, Reasons for failure of
Joint Venture. Restructuring through Buyouts: Leveraged buyouts: Meaning' of Leveraged buyouts, Types,
Criteria for identifying the leveraged buyouts, strategic analysis investment/divestment. Management Buyouts:
Meaning of Management Buyouts, Characteristics, Benefits; General Economic and Financial factors for
Buyouts, Sources of Gains in Buyouts: Tax Benefit, Management Incentives, Wealth Transfer Effect,
Asymmetric Information and Under pricing. Efficiency considerations.
Section – D
Due Diligence: Concept, Need, Transaction requiring Due-diligence, Process, Types: Financial, Legal,
Operational, Intellectual, IT and Human resource Due Diligence, Due diligence and M&A failure. Strategic
Alliance: Types, Reasons, Implications of Strategic Alliance, Strategic Management of Alliances. Divestitures:
Meaning, Types, Reasons for Divestiture, Benefits of Divestiture. Case studies.
Suggested Readings:
1. Aurora, Shetty and Kale, Mergers and Acquisition, Oxford University Press.
2. Weston, Chung and Hoag, Mergers, Restructuring and Corporate Control, PHI Learning
3. Krishnamurti and Vishwanath, Mergers, Acquisition and Corporate Restructuring, Sage
4. Vadapalli, Mergers, acquisition and Business Valuation, Excel Publication.
5. DePamphilis: Mergers, acquisitions and other restructuring activities, Elsevier Limited
Paper Code:MBABI-H- INTERNATIONAL HUMAN RESOURCE Credit=4
3013 MANAGEMENT
Marks=100

Learning Objectives:
The objective of this course is to give students a complete exposure to all aspects of International HRM. The
course emphasizes importance of Human Capital in the organizations of today. It also provides a comprehensive
overview of International Human Resource Management (IHRM) practices being used by IHRM practitioners in
multinational enterprises.
Section – A
Introduction to IHRM drivers of globalization, variables that moderate differences between HRM and
IHRM. IHRM trends and future challenges: Ethics in international business, strategies IHRM.
Sustaining International Business Operations: Approaches to staffing- ethnocentric, polycentric,
geocentric, regiocentric, reasons and types of international assignments, role of expatriates, role of
non expatriates
Section – B
Recruiting and selecting staff for international assignments: issues in staff selection, reasons for
expatriate failure, factors moderating performance, selection criteria. Training and development: Role
of expatriate training, effective pre-departure training programmes, effectiveness of pre departure
training, developing staff through international assignments. Compensation: Objectives of
International compensation, Key components of international compensation programme, Approaches
to international compensation. Re-entry and Career Issues: Repatriation Process, Individual reactions
to re-entry, Multinational responses, Designing repatriation programme.
Section – C
HRM in host country context: standardisation and adaptation of work practices, retaining, developing
and retrenching staff. Culture and IHRM: Concept of Culture, Cross Cultural Studies, Hofstede’s
Model of National Culture. Industrial Relations: Key issues in international Industrial relations, trade
unions and international industrial relations, response of trade unions to multinationals. Performance
Management: Multinational performance management, performance management of international
employees, Performance appraisal of international employees, Appraisal of HCNs.
Section – D
IHRM Trends and future challenges in Infrastructure industry: International business ethics and
HRM, research issues and theoretical developments in international HRM. HRM in cross border
merges and acquisitions: Motives behind mergers and acquisitions, HR Interventions.
IHRM in Select Countries: America, Japan, China, Korea, Africa, Europe, India. *Cases on
IHRM practices.
Suggested Readings:
1. K. Aswathappa, D. Sadhna: International Human Resource Management, Tata Mcgraw-Hill.
2. Monir H. Tayeb: International Human Resource Management, Oxford University Press.
3. Chris Brewster: International Human Resource Management, Orient Longman.
4. Tony Edwards and Chris Rees: International Human Resource Management, Pearson Education.
5. F. Luthans: Organizational Behaviour, Tata McGraw Hill.
6. D.R. Brisloe and R.S. Schuler: International Human Resource Management: Policy and Practice for the
Global Enterprise, Routledge.
Paper Code: MBABI-H-3014 ORGANIZATIONAL DEVELOPMENT Credit=4

Marks=100

Learning Objectives:

The aim of this course is to provide valuable insights in managing change in such a way that
knowledge and skills are transferred to build the organisation’s capability to achieve goals and solve
problems. It provides an insight into the dynamics of Organisational Development and OD
Interventions.

Section – A

Introduction to Organisational Development: Definition, Growth, Relevance of OD. Underlying

Assumptions and Values: Assumptions and Implications about People as Individuals, Assumptions and
Implications about People in Groups, Assumptions and Implications about People in Organisations.
Foundations of OD: Models and Theories of Planned Change, Systems Theory, Participation and
Empowerment, Teams and Teamwork, Parallel Learning Structures, Normative Re-Educative Strategy: Applied
Behavioural Science, Action Research.

Section – B

OD Interventions: Definition, Nature, Major Families of OD Interventions, Classification of OD Interventions.

Team Interventions: Team Building Interventions, Family Group Diagnostic Meeting Family Group Team
Building Meeting, Role Analysis Technique, Role Negotiation Technique, Responsibility Charting, Force Field
Analysis, Gestalt Approach. Inter-group Interventions and Third Party Peacemaking Interventions: Inter-
group Team Building Interventions, Third Party Peacemaking Interventions, Organisation Mirror Intervention,
Partnering.

Section – C

Personal, Interpersonal, Group Process Interventions: Employee Empowerment, Sensitivity Training, Johari
Window, Transactional Analysis, Life and Career Planning Interventions, Stress Management Interventions.
Comprehensive Interventions: Confrontation Meeting, Strategic Management Activities, Survey Feedback,
Renis Likert’s System, Grid OD, Contingency Theory of Lawrence and Lorsch.

Section – D

Structural Interventions: Job Design, Quality Circles, MBO, Work Restructuring, Quality of Work-life. Role
and Style of OD Practitioner: External and Internal Practitioner, Competencies of OD Practitioner, OD
Practitioner styles, Ethical Guidelines and Dilemmas for OD Practitioners.

Suggested Readings:

Wendell L French, Cecil H Bell, Jr.: Organization Development - Behavioral Science Interventions for
Organization Improvement, Pearson Education.
2. Thomas G Cummins, Christopher G. Worley, Organizational Development & Change, Southwestern College
Publishing.
3. W. Warner Burke: Organizational Development - A Process of Learning and Change, Prentice Hall India.
4. Don Harvey, Donald R. Brown: An Experiential Approach to Organizational Development, Prentice Hall
India.
5. D.R. Brown and D. Harvey: An Experiential Approach to OD, Pearson Education.
Paper Code: MBABI-H-3015 LABOUR LAWS Credit=4

Marks=100
Learning Objectives:
The objective of this course is to enhance the understanding of Indian corporate environment relating to
legislative framework. Emphasis would be given to provisions and case laws of various acts, as are applicable to
the sectoral organizations.
Section – A
The Industrial Disputes Act, 1947: Industry, Workman, Industrial Dispute - methods and authorities for the
settlement of industrial disputes, Strikes and Lockouts; Layoff and Retrenchment with latest amendments.
Employees Provident Fund & Miscellaneous Provisions Act, 1952 - objective, coverage, employers’
obligations, benefits, penalties with latest amendments.
Section – B
The Trade Unions Act, 1926: Trade Union, Registration, of Trade Unions, Rights and Liabilities of registered
trade unions. Collective Bargaining: Importance, Levels, Collective agreements, Hurdles to Collective
Bargaining in India with latest amendments. Payment of Wages Act, 1936 - deductions and authorities, critical
appraisal of the Act with latest amendments. Minimum wages act, 1948 - fair wages, living wages, minimum
wages, fixation of minimum rate of wages, critical appraisal of the Act with latest amendments.
Section – C
Factories Act, 1948: Factory, Worker, Manufacturing process, Provisions of health, Safety and Welfare,
Working hours of adults, Special provisions relating to children, Annual leave with wages with latest
amendments. The Workmen's Compensation Act, 1923: Workman, Employer's liability to pay compensation,
Disablement, Amount of compensation, critical appraisal of the Act with latest amendments.
Section – D
Standing Orders Act, 1948: Standing orders, Certification of draft standing orders, Duration and Modification of
certified orders, critical appraisal of the Act with latest amendments. Employee's State Insurance Act, 1948:
Contribution, Principle employer, Immediate employer, Different benefits, critical appraisal of the Act with
latest amendments. The Payment of Gratuity Act, 1972: Objective, Coverage, Employers’ obligations, benefits,
critical appraisal of the Act with latest amendments.
*Case studies on applicability of labour laws in sectoral organizations.

Suggested Readings:
1. Meenu Paul: Labour & Industrial Law, Allahabad Law Agency.
2. S.N. Mishra: Labour & Industrial Law, Central Law Publications.
3. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
4. Venkata Ratnam: Industrial Relations, Oxford University Press.
5. A. Monappa: Industrial Relations, Tata McGraw Hill.
6. S.N. Dhayani: Industrial Relations System, Sultan Chand and Sons
7. K.K. Ahuja: Industrial Relations - Theory and Practice, Deep and Deep Publications.
8. J.T. Dunlop: Industrial Relations System, Harvard Business Press.
9. E.A. Ramaswamy and U. Ramaswamy: Industry and Labour Oxford University Press
Paper Code: MBABI-H-3016 PERFORMANCE MANAGEMENT Credit=4

Marks=100
Learning Objectives:

This course integrates concepts and current day practices to provide insight into Performance Management
systems and models in order to understand and appreciate the intricacies of Reward Management in
organizations.

Section – A

Performance Management: Meaning of Performance, Concept and Definition of Performance Management,

Concerns of Performance Management, Focus of Performance Management, Difference between Performance
Management and Performance Appraisal, Performance Management Systems: Concept, Role of Performance
Management Systems, Characteristics of Ideal Performance Management System, Problems with Poorly
Manages Performance Management Systems, Process of Performance Management.

Section – B

Performance Planning: Setting Objectives, Process of Performance Planning, Contents of a Performance Plan,
Role of Goal Setting Theory in Building Performance Plans, Performance Plan and Role Description.
Monitoring Performance: Concept, Objectives of Performance Monitoring, Methods used for Monitoring
Performance. Mentoring Performance: Objectives, Process of Managee Development, Types of Mentors,
Mentoring Process.

Section – C

Annual Stocktaking: Stocktaking Performance, Principles of Stocktaking Performance, Measurement Issues,

Review Discussions, Purpose of Annual Stocktaking, Contents and Characteristics of Stocktaking Discussions.
Appraising for Recognition and Reward: Appraiser and Appraisee Concerns, Common errors in Appraisal,
Methods of Appraisal, Implementing Appraisal.

Section – D

Reward Management: Definition, Aims of Reward Management, Factors Affecting Pay Levels, Financial/ Non
Financial Rewards, Reward Philosophy, Reward Strategy, Reward Policy, Evaluating Reward Processes,
Developing Reward Processes. Pay Structures: Aim of Pay Structures, Developing Pay Structures, Graded Pay
Structures, Job Family Modeling, Broadbanding.

Suggested Readings:

1. Michael Armstrong and Angela Baron: Performance Management, Jaico Publishing House.
2. Chadha, Prem: Performance Management: It’s about performing, Not just appraising, Macmillan.
3. T.V. Rao: Performance Management and Appraisal Systems, Sage Publication.
4. Michael Armstrong and Helen Murlis: Handbook of Reward Management, Crest Publishing House.
5. S.R. Kandula: Performance Management – Strategies, Interventions, Drivers, Prentice Hall India.
6. D. Goel: Performance Appraisal and Compensation Management – A Modern Approach, Prentice Hall
India.
7. 7. R.I. Henderson: Compensation Management – Rewarding Performance in the Modern Organization,
Reston Publishing.
Paper Code: MBABI-O- SUPPLY CHAIN MANAGEMENT Credit=4
3017
Marks=100
Learning Objectives:

This Module offers practical understanding to learn the scientific methods of Supply Chain Management,
including material and equipment planning, procurement, logistics, inventory management, and financial issues
pertaining to supply chains.

Section – A

Introduction to Supply Chain Management: Definition, Scope & Importance of Supply Chain Management, Key
drivers Of the SCM, Features of Supply Chain Management, Supply Chain Network – 1st Tier , 2nd Tier,
Network decisions in SCM, Suppliers and Customers, Customer Service Dimension (Seven “R” Principles,
Service after sale, Customer delight)

Section – B

Role of Logistics in Supply Chains: Definition of Logistics Management, Scope and role of Transportation,
Traffic & transportation, Relationship between transportation and other business functions, Transport
Economics: Distance – volume-density, Freight Cost, Handling, Liability, Market factors, Third party logistics
(3 PL) & fourth party logistics service provider (4 PL), Logistics equipment, Reverse Logistics, Government
rule & regulations related to Logistics, Purchase Cycle, Make or Buy.

Section – C

Inventory Management: Inventory Control, Planning & Managing Inventories, Warehouse Management
(Receipt, issue, storage and preservation, stock verification, In bound and out bound distribution operations),
Order Management, Competitive advantage through logistics and supply chain management, Supply chain
process integration, performance measurement, Value Chain. Planning demand and supply: Planning &
Sourcing in Supply Chain, Demand forecasting, Type and Time horizon of forecast and category of forecasting,
aggregate planning

Section – D

Financial issues in Supply Chain - Macro and micro view, Asset management, Du Pont Model, Supply Chain
Costing, Decision environment in SCM, Global supply chain perspectives - New business models. Role of IT in
supply chain management. Case studies on SCM.

Suggested Readings:

1. Harald Dyckhoff et al, Ed.: Supply Chain Management and Reverse Logistics, Springer (India).
2. Jayashree Dubey and M.L. Saikumar Ed.: Supply Chain Management, IIPE Hyderabad and New
Century Publication.
3. Sarika Kulkarni, Ashok Sharma: Supply Chain Management-Creating Linkages for Faster
Business Turnaround, McGraw Hill.
4. RP Mohanty: Supply Chain Management-Theories and Practice, Biztantra.
5. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management,Pearson
Education.
6. Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson
Education.
Paper Code: MBABI-O-3018 ADVANCED PRODUCTION Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The paper aims to make the learners understand a systems view of operations and to understand the
conversion of inputs into outputs with various technologies.

Section – A

Operations Management: Concepts and Functions, Trends and Issues. Product Development Process: Concept,
Product Development Process, Tools for Efficient Product Development. Design of Manufacturing Process:
Determinants of Process Characteristics in Operations, Types of Processes and Operation Systems, Product-
Process Matrix. Design of Service Systems.

Section – B

Facility Location: Importance, Factors affecting Location Analysis, Location Planning Methods Facility
Layout: Objectives, Advantages, Types of Layouts. Capacity Planning: Concepts, Factors affective
Capacity, Planning, Capacity Planning Framework. Production Planning & Control (PPC): Concepts,
Objectives, Functions. Work Study: Productivity, Method Study, Work Measurement.

Section – C

Materials Management: Concepts and Objectives. Introduction to modern Productivity techniques: Just in
time, Kanban System, Total quality management & Six Sigma. Purchasing Management: Objectives,
Functions, Methods, Procedure.

Section – D

Stores Management: Types of Stores, Functions, Coding Methods. Inventory Planning and Control :
Concepts , Types of inventory, Inventory Control Systems, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs , Selective Control of Inventory. Maintenance Management: Concepts,
Objectives, Functions, Types of Maintenance.

Suggested Readings:

1. Mahadevan, B. (2017). Operation Management: Theory and Practice, Perason India, Delhi
2. N.G. Nair: Production & Operation Management, Tata McGraw Hill
3. Everett E. Adam & Ronald J. Ebert: Production & Operation Management, Prentice Hall India
4. Ritzman Krajewski: Operations Management, Pearson Education Asia
4. Sarin Buffa: Modern Production and Operations Management, John Wiley .
5. S . N. Chary: Production & Operations Management, Tata McGraw Hill.
6. Gaither: Operations Management, Thomas Learning
Paper Code: MBABI-O- BUSINESS PROCESS RE- Credit=4
3019 ENGINEERING
Marks=100
Learning Objectives:

The objective of this course is to develop abilities to evaluate existing management practices so as to
design and reengineer processes.

Section – A

Definition of reengineering, time for reengineering, why business process start to fail, explanation of change
theory, reengineering mission and scope, reengineering cost, survival and growth strategies, rethinking business
processes.

Section – B

The new world of work, the enabling role of information. technology, perspectives on the customer,
understanding markets, customer research within markets, service and specifications from the customer,
insights from customer analysis.

Section – C

Understanding the influences in the background, perspectives on the background, dynamic nature of the
industry, competitive intelligence: Bringing the background into focus, mapping the way work gets done,
identifying areas for improvement. Planning for change, refined mission and scope, design options and
alternatives, mapping the new process, developing business policies, information channels and communications,
feedback for continuous improvement, implementing system and structural changes.

Section – D

Recent trends and Issues in BPR: downsizing dilemma, maximizing the chances for reengineering success,
resistance to change, the transition process, revitalizing the organization for long term durable change. Case
studies.

Suggested Readings:

1. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition.
2. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business Resolution,
Nicholas Brealey Publishing Limited; London.
3. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing
4. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.
5. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education
Paper Code: MBABI-O-3020 MANAGEMENT OF TECHNOLOGY AND Credit=4
INNOVATION
Marks=100

Learning Objectives:

This course is designed to help participants understand the importance of managing Technology and
innovation, leading to better appreciation of them being a source of competitive advantage.

Section – A

Technology Management: Understanding Technology and its Relationship with Wealth of Nations and Firms
Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports /
Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology Management.

Section – B

Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing
Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and Climate for
Change: Role of Leadership; Managing Transformations

Section – C

Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent
Engineering. Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving,
Managing Lateral Thinking.

Section – D

Technology management: Leveraging technology for growth in organizations. Process innovations in

organizations. Case studies.

Suggested Readings:

1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.
2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier Science,
Permagon
3. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2 nd
Edition, Oxford University Press.
4. Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
5. Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage. Pearson
Education.
6. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc. , USA.
Paper Code: MBABI-4001 STRATEGIC MANAGEMENT Credit=4

Marks=100
Learning Objectives:

Objective: The objective of this course is to create in-depth understanding of various corporate strategies, their
formulation, implementation and process of change in strategies. Further the course will enable participants to
appraise various strategies issues.

Section – A

Introduction: Definition, Concept, Phases of strategic management, Benefits of strategic management,

Challenges to Strategic Management, Elements of Strategic Management, Strategic Decision Making. Vision,
Mission , Objectives and Goals: Definitions, Characteristics of an Effective Vision Statement, Components
and Characteristics of a Mission Statement, Importance of Mission Statement, Characteristics of Good
Objectives, Characteristics of Effective Goals, Types of Goals

Section – B

The External Environmental Analysis: Identifying External Environmental Variables, Segments of the
General Environment, Industry Analysis- Porter’s Five Forces Model, Strategic Groups, Strategic Types, Hyper-
competition. Organisational Analysis: Concept, Core and Distinctive Competencies, VRIO Framework,
Competitive Advantage, Moving from Sustainable to Transient Competitive Advantage, Value Chain Analysis,
Scanning Functional Resources and Capabilities. Strategy Formulation: SWOT analysis, Strategies Factor
Analysis Summary (SFAS), TOWS matrix. Corporate Strategy: Directional Strategies- Growth, Stability,
Retrenchment, Portfolio Analysis- BCG Matrix, GE Matrix, Corporate Parenting.

Section – C

Business Level Strategy: Competitive strategy- Porter’s Competitive Strategies- Differentiation, Cost
Leadership, Focus, Risks and Issues in Competitive Strategies, Industry Structure and Competitive Strategy,
Competitive Tactics Cooperative strategies- Collusion, Strategic Alliance. Functional Strategy: Marketing,
Financial, Operation, Human resource, Research and development, Risk culture, Strategy in Global
Environment, Strategies to Avoid, Strategic Choice. Strategy Implementation: Developing Programmes,
Budgets and Procedures, Achieving Synergy, Stages of Corporate Development, Organisational Life Cycle,
Types of Organisational Structures, Problems Associated with Strategy Implementation, Reengineering and
Strategy Implementation

Section – D

Strategic Evaluation and Control: Stages of Strategic Evaluation and Control, Measuring Performance, Types
of Control, Strategic Information Systems, Problems in Measuring Performance, Measures for Effective
Control. Emerging Strategic Trends: International Issues in Strategy Implementation, Transient Competitive
Strategies, Red Ocean to Blue Ocean, Edge Strategy.

Suggested Readings:

1. Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An Integrated Approach, Cengage
Learning, India.
2. Thompson, Arthur A. and A. J. Strickland, Strategic Management, McGraw Hill, New York.
3. Hitt, Michael A., Ireland, R. D., Hokisson, Robert E. and S. Manikutty, Strategic Management: A
South- Asian Perspective, Cengage Learning, India
4. Porter, M.E., Competitive Strategy, The Free Press, New York,1980.
5. Porter, M.E., The Competitive Advantage, The Free Press, New York, 1985.
Paper Code: MBABI-4002 SEMINAR ON CORPORATE Credit=2
GOVERNANCE
Marks=50
Learning Objectives:

The objective of this course is to acquaint learners with concepts of corporate governance and to
explore business, financial, political and legal issues affecting systems by which corporations are
directed and controlled both in developed and developing countries.

Section – A

Introduction to Corporate Governance: Meaning, Significance of Corporate Governance Conceptual

framework of Corporate Governance. Theories and Principles of Corporate Governance, Emergence of
Corporate Governance in India, Pioneers in Good Governance Practices, Future of Corporate Governance in
India

Section – B

The External Agents and Institutions of Corporate Governance: The purpose of the corporation, for whom
does the corporation exist (shareholders, stakeholders, the community, and the state) and their role in Corporate
Governance. The Internal Agents and Institutions of Corporate Governance: Role of Board of Directors,
Managers, and Shareholders in Ensuring Corporate Governance Corporate Social Responsibility

Section – C

Accountability of managers and stockholders: Defining and enforcing managers’ duties, mechanisms of
stock holders accountability (through voting and proxy contests, derivative and class actions, takeovers, tender
offers, and markets for corporate control)

Section – D

Facilitators, Role Players and Regulators: Role of regulators, government enforcement in Corporate
Governance, legislative (introduction to Indian and foreign initiatives); gatekeepers and access to capital
(auditors, investment bankers, rating agencies, exchanges, the financial press).
Clause 49 of the listing agreement. Corporate Governance provision in the companies acts 2013. Role of SEBI
in Promoting Corporate Governance in India.
Globalisation and Corporate Governance, Emerging Trends in Corporate Governance.

Suggested Readings:
1. Fernando, A.C., Corporate Governance: Principles, Policies and Practices, Pearson Education.
2. U.C. Mathur: Corporate Governance & Business Ethics, Macmillan.
3. C.V. Baxi: Corporate Governance, Excel books.
4. Swami (Dr.) Parthasarathy: Corporate Governance, biz tantra.
5. Donald. H. Chew Jr.: Corporate Governance at the Cross Roads, Tata McGraw Hill.
6. Jill Solomon: Corporate Governance & Accountability, Wiley India.
7. Kesho Prasad: Corporate Governance, Prentice Hall India.
8. Christine A. Mallin: Corporate Governance, Oxford.
9. Subhash Chandra Das: Corporate Governance in India, Prentice Hall India.
Paper Code: MBABI-4003 WORKSHOP ON DEVELOPING Credit=2
ENTREPRENEURIAL SKILLS
Marks=50
Learning Objectives:

The primary objective of this course is to develop potential entrepreneurs, helping them in
understanding how to sense the entrepreneurial opportunity and start up a venture. The course will
sensitize students about the competencies required and institutional framework promoting
entrepreneurial spirit in India.

Section – A

Entrepreneurship: Concept and Definitions, Entrepreneurship and Economic Development, Classification and
Types of Entrepreneurs, Social entrepreneurship. Defining Startups, Startup scenarios in India-opportunities and
challenges. Entrepreneurial Competencies, Traits/Qualities of Entrepreneur, Manager Vs. Entrepreneur. Factor
Affecting Entrepreneurial Growth, Life cycle of entrepreneurship

Section – B

Starting a venture: Identification and Product Selection: Entrepreneurial Opportunity Search and Identification,
Criteria to Select a Product, Conducting Feasibility Studies. Opportunity recognition and entry strategies: New
product, Franchising, Partial Momentum, Sponsorship and Acquisition

Section – C

Business Plan: Building and presenting business plan. Financial Plan: Estimating Financial Projections,
Preparation of projected statements of financial position, income statement and cash flows, Funding and
entrepreneurial finance, Angel investors, Venture capital, Microfinance, Crowd funding. Marketing Plan:
Entrepreneurial Marketing, Conducting market analysis, Building marketing strategies. Human Resource Plan:
Talent acquisition and management

Section – D

Legal Issues for an Entrepreneur. The creation and Protection of Knowledge, Intellectual Property, Copyrights,
Design rights, Trademarks, Patents.
Government initiatives and schemes: Start Up India, Make in India, Skill India.

Suggested Readings:

1. Drucker: Innovation and Entrepreneurship -Routledge

2. Strokes, Wilson and Mador: Entrepreneurship, South Western Cengage Learning.
3. D.H. Holt: Entrepreneurship – New Venture Creation, Prentice Hall India.
4. Hisrich, Peters and Shepherd: Entrepreneurship, Tata Mc Graw Hill Companies.
5. Singhvi and Chandak: Business Environment and Entrepreneurship, Taxman
 OPERATIONS RESEARCH
Paper Code: MBABI-4004 Credit=4

Marks=100
Learning Objectives:
Upon completion of this course, students will be able to: Formulate a real-world problem as a
mathematical programming model and Implement and solve the model in EXCEL.
Section – A

Introduction: Problem solving and Decision Making, Quantitative analysis, Management

Science Techniques, Linear Programming: Simplex Method, Big-M Method, Two Phase
Method, Maximization Problems, Minimization Problems, Duality, Sensitivity Analysis and
Interpretation of Solution, Applications in Marketing, Finance, and Operations Management
Section – B
Advanced Linear Programming Applications: Data Envelopment Analysis, Revenue
Management, Portfolio Models and Asset Allocation, Game Theory, Distribution and
Network Models: Transportation Problem, Assignment Problem, Transshipment Problem,
Shortest-Route Problem, Maximal Flow Problem.
Section – C
Integer Linear Programming: Types of IL Programming Models, Graphical and Computer
Solutions for IL Program, Nonlinear Optimization Models: Unconstrained Problem,
Constrained Problem, Project Scheduling: PERT/CPM, Inventory Models
Section – D
Decision Analysis: Decision Making without Probabilities, Decision Making with
Probabilities, Goal Programming, Forecasting: Components of Time Series, Smoothing
Methods
Suggested Readings:
1. Anderson, Sweeney, Williams, Martin, “An Introduction to Management Science-
Quantitative Approaches to Decision Making”, 13th edition, Cengage Learning.
2. Hiller, F.S. and Lieberman, G.J., Introduction to Operations Research (9th ed.),
McGraw-Hill.
3. Cliff Ragsdale, “Spreadsheet Modeling and Decision Analysis: A Practical
Introduction to Business Analytics”, 8th Edition, Cengage
4. Pradep Prabhakar Pai, “Operations Research- Principles and Practice, Oxford Higher
Education.
Paper Code: MBABI-4007 REGULATORY FRAMEWORK OF Credits=4
BANKING AND INSURANCE
Marks=100
Learning Objectives:

The course has been designed to develop understanding of basic requirements of various legal & regulatory
aspects of Banking & Insurance.

Section – A

RBI Act 1934: Chapters of RBI Act 1934, Schedules of RBI Act 1934, Functions of RBI, Tools for Monetary
Control-CRR, SLR, Bank Rate, REPO rate, Reverse REPO Rate. Banking Regulation Act 1949: Salient
Provisions of the Act.

Section – B

Basel Norms: Basel I, Principles of Capital Adequacy, Drawbacks of Basel I, Basel II, Objective of Basel II,
Three pillars of Basel II, Issues and Challenges of Implementation of Basel II norms in India. SEBI Act 1992:
Introduction to the Act, Functions of the Board.

Section – C

Insurance as a Contract: Offer & Acceptance, Competency of parties, Consideration, Lawful Object, Free
Consent, Introduction to Doctrine of Insurance and their legal implications. Insurance Act 1938: Provisions of
Insurance Act 1938, Tariff Advisory Committee & its role. IRDA Act 1999: Powers, Functions and Duties of
IRDA, Licensing of Insurance Agents. Marketing Techniques for Insurance Products.

Section – D

Remedies for the Policy Holders: Introduction – Protection of Policy holder Right, Ombudsman Scheme and
Applicability of principles of management and organization structure to insurance company. Consumer
Protection Act 1986. Micro-Insurance: Micro-insurance scenario in India, Trends and Challenges.

Suggested Readings:

1. National Insurance Academy: Legal and Regulatory Aspects of Insurance, Cengage Learning.
2. J.N. Jain and R.K. Jain: Modern Banking and Insurance, Deep and Deep Publications.
3. R.K. Mittal, A.K. Sahni and Sanjay Dhingra: Emerging Trends in the Banking Sector, Macmillan.
4. M.N. Mishra and S.B. Mishra: Insurance - Principles and Practice, Sultan Chand and Sons.
5. James L Athearn: Risk and Insurance, West Publications.
6. Arundeep Singh and N.S. Toor: Legal and Regulatory Aspects of Banking, Skylark Publications.
7. John C. Hull: Risk Management and Financial Institutions, Pearson Education.
8. T.M.C. Asser: Legal Aspects of Regulatory Treatment of Banks in Distress, International Monetary Fund.
Paper Code: MBABI-4008 MARKETING OF FINANCIAL SERVICES Credits=4

Marks=100

Learning Objectives:

The objective of the course is to acquaint the students with the various aspects of Marketing of Financial
Services.

Section – A

Concept of marketing in financial services sector: Critical aspects of Marketing of Financial Services,
Marketing Mix, Market Segmentation. Concept of Relationship Marketing: Relationship marketing of
Financial Services, Types of relationships. Consumer Behaviour in Financial Services: Understanding
Consumer Needs, Defining goals and objectives, Purchase process of Services, Components of customer
expectations.

Section – B

Designing the Communication Mix for Financial Services: Various communication challenges, Educational
and Promotional objectives, Advertising and communication – advertising as a communication process, media
for advertisements-Drafting of statutory advertisements for public issue of shares etc. Pricing and Revenue
Management: Objectives of Pricing Strategies, The Pricing Tripod, Total cost of service.

Section – C

Service Environment: Planning a Service Environment, Selection of Environmental design elements, Impact of
Service Environment on Customers. Customer Feedback: Aspects of Customer Feedback, Importance, Impact
on Retention, Building a customer feedback system. Role of Technology in Marketing of Financial Services:
Role of Internet, E-Banking, Using websites for Service Delivery.

Section – D

Ethics in Marketing: Ethical issues in the marketing of financial services, Ethics in relation to the individual
and society as a whole, Unethical behaviour in financial services marketing: fraud, misrepresentation,
misselling, misleading information, discrimination.

Suggested Readings:

1. N. Waite and C. T. Ennew: Financial Services Marketing - An International Guide to Principles and
Practice, Elsevier.
2. P. Kotler and G. Armstrong: Principles of Marketing, Pearson Prentice-Hall of India.
3. S. M. Jha: Services Marketing, Himalaya Publishing House.
4. A. Meidan: Marketing Financial Services, MacMillan.
5. Hooman Estelami: Marketing Financial Services, Dog Ear Publications.
6. Deepak Singh and K.S. Thakur: Marketing of Financial Services, RBSA Publications.
7. V.K. Gupta: Marketing of Financial Services, Mohit Publications.
8. Sangeeta Arora: Marketing of Financial Services, Deep & Deep Publications.
Paper Code: MBABI-4009 RISK MANAGEMENT Credits=4

Marks=100
Learning Objectives:

This course provides an introduction to risk management and the issues involved in identifying, measuring,
computing and managing various risks.

Section – A

Introduction of Risk: Risk vs Return for investors and companies, Risk identification, Systematic and
unsystematic risk, Key risks – interest rate risk, market risk, currency risk, credit risk, liquidity risk, legal and
operational risk. Measurement of Risk. Risk Management and Control: Meaning, objectives, Risk Control.

Section – B

Arbitrage through options and forwards. Currency Options: Meaning, significance, players in currency
option market, short and long currency options, Hedging, valuation.

Section – C

Interest rate markets: Type of rates, Zero rates, Bond pricing, Determining Zero rates, Forward rules, Forward
Rate Agreements (FRA), Treasury bond & Treasury note futures, Interest rate derivatives (Black model).
Regulation: Basel accord 1988, problems with Basel I norms, credit and operational risk capital under Basel II,
Pillar 2, Pillar 3, Revision to Basel II and introduction to Basel III norms.

Section – D

Credit risk: Meaning, non-performing assets. Credit rating, recovery rates, credit default swap, securitization.
Historical default experience, Reducing exposure to Credit Risk, Credit Spread Options, Collateralized Debt
Obligation. Value at Risk (VaR) – Meaning, measures and significance, difference between VaR and expected
shortfall, Credit VaR.

Suggested Readings:

1. John C. Hull: Options Futures & Other Derivatives, Pearson Education.

2. Vohra and Bagri: Options & Futures, Tata McGraw Hill.
3. Dubofsky and Miller: Derivatives - Valuation & Risk Management, Oxford University Press.
4. P.G. Apte: International Financial Management, Tata McGraw Hill
5. A.C. Shapiro: Multinational Financial Management, John Wiley & Sons.
6. S.B. Verma: Risk Management, Deep & Deep Publications
7. John C. Hull: Risk Management and Financial Institutions, Pearson Education
Paper Code: MBABI-M- INDUSTRIAL AND RURAL Credit=4
4010 MARKETING
Marks=100
Learning Objectives:

The course aims at imparting the knowledge about industrial marketing and also to orient participants to the
realities of marketing of products and services in rural India.

Section – A

Introduction to Industrial Marketing: Definition of Industrial & Consumer Product, Basis of Classification,
Difference between Industrial & Consumer Marketing, Concept of Derived Demand, Classification of Industrial
Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Industrial Buying Process,
Buying Situation Analysis, Buying Motivations of Organizational Buyers, Purchaser’s Evaluation of Potential
Suppliers, Environmental Influences on Organizational Buying

Section – B

Marketing Strategies: Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product
Development, Managing Business Marketing Channels, Industrial Pricing Process

Section – C

Introduction to Rural Marketing: Definition, Concept, Scope, Nature, Size and Nature of Indian Rural
Markets Rural Demand, Buying Characteristics, Decision Process, Behavior and Evaluation. Product Strategy:
Significance, concepts and product mix decisions. Pricing Strategy: Objectives, Policies and Strategies.
Promotion Strategies: Advertising, Sales Promotion, Communication in Rural Marketing - Language and
Culture Distribution Strategies for rural Marketing and channels of distribution, Public distribution systems.

Section – D

Intervention of IT in Rural Markets. Rural marketing environment, Segmenting the Rural Market, Targeting
and Positioning. Products and service mix for rural areas. Role of Cooperative Govt. and Financial institutions.
Problems in rural marketing, future of rural marketing. Case Studies

Suggested Readings:

1. Krishana K Hawaldar: Industrial Marketing, Tata McGraw Hill.

2. Francis Cherunilam: Industrial Marketing Text and Cases, Himalaya Publishing House
3. Reeder et al: Industrial Marketing: Analysis, Planning & Control, Prentice Hall India.
4. Hory Shankar Mukerjee: Industrial Marketing, Excel Books.
5. T.P. Gopalswamy: Rural Marketing, Environment problems and strategies, Wheeler Publishing.
6. C.S.G. Krishnamacharulu and Lalitha Ramkrishnan: Rural Marketing, Text and Cases, Pearson Education.
7. B. Dogra and K. Ghuman: Rural Marketing – Concepts and Practice, Tata McGraw Hill.
8. R. Dwyer and J.F. Tanner: Business Marketing, Tata McGraw Hill.
Paper Code: MBABI-M-4011 INTEGRATED MARKETING Credit=4
COMMUNICATIONS
Marks=100

Learning Objectives:

Participants are expected to appreciate importance of integrated marketing communications. Purpose

is to equip participants to develop a basic integrated marketing communications plan for various
products and services.

Section – A

Role of IMC in marketing process, IMC planning model, Marketing and promotion process model.
Communication process, steps involved in developing IMC programme, Effectiveness of marketing
communications. Advertising: Purpose, Role, Functions, Types, Advertising V s Marketing mix, Advertising
appeal in various stages of PLC. Advertising objectives and Budgeting: Goal setting - DAGMAR approach.

Section – B

Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast media,
Support media in advertising. Media strategy: Creativity, Elements of creative strategies and its
implementation, Importance of Headline and body copy.

Section – C

Promotion: Meaning, Importance, tools used, conventional/unconventional, drawbacks, push pull

strategies. Public Relation/ Publicity: Meaning, Objectives, tools of public relations, Public relation strategies,
Goals of publicity. Corporate Advertising - Role, Types, Limitations, PR Vs Publicity. Monitoring, Evaluation
and Control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing.

Section – D

Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of
promotion and pricing in events. Direct marketing: Features, Functions, Growth, Advantages/Disadvantages,
And Direct Marketing Strategies. Ethics and social responsibility in IMC campaigns. Evaluating Marketing
Communication Programs.

Suggested Readings:

1. Don Schultz and Heidi Schultz: IMC: The Next Generation, McGraw-Hill.
2. Tom Duncan: Principles of Advertising and IMC, McGraw-Hill.
3. M Dahlen, F Lange and T. Smith: Marketing Communications: A Brand Narrative Approach, John
Wiley
4. Belch and Belch: Advertising and Promotions Integrated Marketing Communication Perspectives, Tata
Mc Graw Hill.
5. S. N. Murthy and U.Bhojanna: Advertising An IMC Perspective Excel Books.
6. Clow, Baack: Integrated Advertising, Promotion, and Marketing Communications, Pearson Education.
Paper Code: MBABI-F-4012 CORPORATE VALUATIONS Credit=4

Marks=100
Learning Objectives:
How to perform valuations of various companies in different industries. The students learn
different techniques of valuation and can apply such techniques to real world companies so as
to understand stock selection process in financial markets.
Section – A
Estimating Risk Parameters and Costs of Financing: cost of equity, Beta, Historical Market
Betas, Estimation Choices for Beta Estimation, Historical Beta Estimate for Companies in
Smaller (or Emerging) Markets, Estimating the Historical Beta for Private Firms, Limitations
of Regression Betas. Fundamental Betas: Determinants of Betas- Type of Business, Degree
of Operating Leverage, Degree of Financial Leverage, Bottom Up Betas, Accounting Betas.
Section – B
Cost of Debt: Default Risk and Default Spread of a firm, Cost of Debt for an Emerging
Market firm, Cost of Hybrid Securities: Cost of Preferred Stock, convertible bond, Weights
of Debt and Equity Components, Operating Leases, Book Value versus Market Value Debt
ratios. Earnings based approach: reinvestment rate, modified dividend payout ratio, return on
equity, growth rate in net income, terminal value analysis. Cash flow based approach: return
on invested capital, capex analysis, change in non-cash working capital, operating income
analysis, terminal cash flows.
Section – C
Fundamental Principles of Relative Valuation: Use of Relative Valuation, Standardized
Values and Multiples, Four Basic Steps to Using Multiples. Earnings multiples: Price-
Earnings Ratio, Cross Sectional Distribution of PE ratios, Determinants of the PE ratio,
Estimating the PE ratio for a high growth firm in the two-stage model, Using the PE ratio for
comparisons.
Section – D
Enterprise Value to EBITDA Multiple: determinants of the enterprise value to EBITDA
multiple, Application of EV/EBITDA multiple. Price to Book Value (PB ratio), Determinants
of Price to book value, BCG Matrix of PB ratio and Return on equity. Revenue Multiples:
benefits of revenue multiple, definition, determinants of revenue multiples, Revenue
Multiples and its relationship with Profit Margins.
Suggested Readings:
1. Investment Valuation: Tools and Techniques for Determining the Value of Any Asset,
3rd Edition, Aswath Damodaran, wiley
2. Equity Asset Valuation, 3ed Paperback – 2016by Jerald E. Pinto, Elaine Henry,
Thomas R. Robinson, CFA Institute
3. Valuation: Measuring and Managing the Value of Companies, Tim Koller, Marc
Goedhart.University Edition (Wiley Finance) 14 Aug 2015, McKinsey & Company.
4. Corporate Valuation and Value Creation Paperback – 22 Jun 2011by Prasanna
Chandra.
Paper Code: MBABI-F-4013 MANAGEMENT OF FINANCIAL Credit=4
SERVICES
Marks=100
Learning Objectives:

The objective of the course is to acquaint the students with the various Financial Services and
Techniques to manage them.

Section – A

Financial Services: Introduction of Financial Intermediaries and Financial Services, Organisation of the
Financial Service Industry, Various Financial Intermediaries, Recent Development in Financial Services,
Financial Services in India. Financial Regulation: Need for Regulation of Financial Market, Theoretical and
Economic Perspective of Regulation, International Regulatory Framework, Deregulation of Indian Financial
System, Revolution of Financial Services, Financial System and Securitised Financial System, Financial
Market, Functions of Stock Exchange, Debt Market, Government Securities Market, Regulations for Primary
Market, Regulations for Secondary Market.

Section – B

Depository Services: Introduction to Depository Services, Depository Participants in India, Role of NSDL and
CDSL, Difference Between NSDL and Bank, Services offered by Depository Participants, Products offered by
Depository Participants, Process of Dematerialisation, Difference Between Physical and Electronic Holding of
Securities. Broking: Broking Services and Trading in Equity Broking and Trading in Debt. Mutual Funds:
Concept of Mutual Funds, Types of Mutual Funds, Advantages, Structure of Mutual Funds and tax treatment,
SEBI and Mutual Funds Regulations. Insurance Services: Introduction, Types of Insurance , Life Products,
Non-Life Products.

Section – C

Debt Securitisation and Corporate Advisory Services: Introduction, Securitisation as a funding Mechanism,
Securitisation of Mortgaged and Non- Mortgaged Assets Issue Management; Credit Rating: Meaning of Credit
Rating, Process of Credit Rating, and Factors affecting Rating, Types of Rating, Advantages and Disadvantages
of Credit Rating, Methodology of Credit Rating. Credit Rating Agency Regulation Act 1974, Credit Rating in
India. Venture Capital: Meaning of Venture Capital, Nature, Scope, Regulatory Framework, Investment
Process, Factors Affecting Venture Capitalist, Major Trends, Reasons for Slow Growth, Limitations of Venture
Capital.

Section – D

Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial Banking Sector,
Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and Hire Purchase, Legal and Taxation
Aspects of leasing, Lease Accounting and Reporting. Housing Finance: Introduction to Housing Finance,
Housing Finance Schemes, Procedure of Loan-disbursement, Legal Framework of Housing Finance. Credit
Cards: Types, Settlement Process Mechanism. Factoring: Meaning, Forms, Functions, Legal Aspects and
Evaluation.

Suggested Readings:

1. M.Y. Khan: Indian Financial Services, Tata McGraw Hill.

2. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
3. Lalit K. Bansal: Merchant Banking and Financial Services, Unistar Publications.
4. V. K. Bhalla: Management of Financial Services, Anmol Publications.
5. G.S. Batra and B.S. Bhatia: Management of Financial Services, Deep & Deep Publications
Paper Code: MBABI-H-4014 INDUSTRIAL RELATIONS AND Credit=4
LABOUR WELFARE
Marks=100
Learning Objectives:

The objective of this course is to understand the various components of the employee-management
relations. The course attempts to sensitise students on methods and measures that can be undertaken
to build harmonious industrial relations

Section – A

Industrial Relations: Concept, Nature, Objectives, Evolution of IR in India, Approaches to IR. Trade
Unionism: Concept, Functions of Trade Unions, Approaches, Structure of Trade Unions. Collective
Bargaining: Concept, Objectives, Process of Collective Bargaining, Principles of Collective Bargaining

Section – B

Grievance Handling: Definition, Sources of Grievances, Grievance Redressal Machinery. Industrial Disputes:
Concept, Classification of Industrial Disputes, Causes, Strikes, Types of Strikes, Lockouts, Prevention of Strikes
and Lockouts. Discipline and Disciplinary Action: Concept, Causes of Indiscipline/ Misconduct, Objectives of
Discipline, Types of Indiscipline/ Misconduct, Procedure for Disciplinary Action, Types of Disciplinary
Actions.

Section – C

International Labour Organisation (ILO): Objectives, Structure (International Labour Conference,

Governing Body, International Labour Office), Fundamental Principles, Role of ILO. IR and Technological
Change: Types of Technological Change, Rationalisation and Automation, Positive and Negative Impact of
Technological Change. Psychological Aspects of Labour Management Relations: Group Dynamics, Role of
Formal and Informal Communication, Achieving Effective Communication with the Unions.

Section – D

Labour Welfare: Concept, Scope, Objectives, Classification of Welfare Work, Agencies for Administering
Labour Welfare in India. Human Engineering: Concept, Time Study, Motion Study. Fatigue: Nature, Fatigue
Reduction, Fatigue Tests, Environmental Conditions. Accident Prevention: Introduction, Scope, Causes,
Industrial Safety Programmes.

Suggested Readings:

1. Bray M, Deery.S, Walsh.J, and Waring P, Industrial Relations: A Contemporary Approach, Tata
McGraw Hill.
2. Monappa, A., Industrial Relations, Tata McGraw Hill
3. Dunlop. J.T., Industrial Relations System, Harvard Business Press, Cambridge.
4. Monappa, A., Industrial Relations, Tata McGraw Hill.
5. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
6. Ramaswamy, E.A. & Ramaswami, U., Industry and Labour, Oxford University Press, New Delhi.
7. Sharma, A.M., Social Security & Labour Welfare, Himalaya Publishing House.
Paper Code: MBABI-H- TRAINING AND DEVELOPMENT Credit=4
4015
Marks=100
Learning Objectives:

The objective of the course is to provide the participants with the necessary skills and understanding
of the training and development concepts that will help them in designing and delivering better
training for employees in financial organizations.

Section – A

Introduction to Training and Development: Definition, Objectives, Benefits, Role and Responsibility of
Training, Forces influencing working and learning. Training Needs Assessment: Concept, Process of Training
Needs Assessment, Levels of Training Needs Analysis- Organisational Analysis, Task Analysis, Person
Analysis, Significance of Training Needs Analysis. Learning: Concept, Principles of Learning, Kolb's Learning
Cycle, Conditions for Transfer of Learning.

Section – B

Training Design: Defining objectives of Training, Make vs. Buy Decision, Selecting the Trainer, Preparing
Lesson Plans, Selecting Training Methods and Media, Preparing Training Materials, Scheduling the Training
Programme, Factors influencing Transfer of Training. Training Methods: Classification of Training Methods -
On-the job training, Classroom methods and Self-paced method - Job instruction, Job rotation, Coaching,
Mentoring, Lectures, Conference, Audio Visual (Static and Dynamic Media), Assessment Centres, In-basket
Exercises, Case study, Role-Playing, Discussion Method, Fish Bowl Exercise, Management Games, Simulation,
T-Group Method, Computer based training, E-Learning.

Section – C

Training Evaluation: Need for evaluation, Models for Training Evaluation (with special focus on Kirkpatrick
Model and Phillip's Five Level ROI Framework), Data Collection for Training Evaluation, Types of Training
Costs. Management Development: Management Development Implications, Management Characteristics,
Training for Executive Level Management, Succession Planning. Trainer's Skills and Styles: Training
Delivery Competencies, Dimensions of Trainer Credibility, Rapport Building with Trainees" Trainer' Role,
Trainer's Style, Skills of a Trainer

Section – D

Special Issues in Training and Development: Training Issues Resulting from the External Environment,
Cross- cultural Training, Diversity Training Programmes. Use of Role-Playing, Discussion Method,
Management Games, Simulation, Computer based training

Suggested Readings:

1. Craig, Robert L., Training and Development Handbook, McGraw Hill.

2. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.
3. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
London Institute of Personnel Management.
4. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill.
5. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies,
and Practices, Dorling Kindersley (India) Pvt. Ltd.
Paper Code: MBABI-O-4016 ENTERPRISE RESOURCE PLANNING Credit=4

Marks=100
Learning Objectives:

The subject aims at providing a comprehensive overview of applications of Enterprise Resource

Planning for business managers and analyse the future prospects of ERP implementation in Indian
scenario.

Section – A

Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities, Benefits,
Modern Business Concepts, E-Commerce, Advance Planning and Scheduling, Business Analytics, Service
oriented architecture. Current and future ERP market, Key Players and Market Shares.

Section – B

Issues, Concerns and Purchasing: Disadvantages of ERP Solutions, Users, Developers, Customers of ERP,
Purchasing or Outsourcing, Planning, Purchasing and Selection of ERP, Managing implementation partners,
ERP strategy options and risk mitigation.

Section – C

Implementation of ERP: Implementation plan of ERP, Methods and tools, Business process mapping, Gap
analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and coding, Data
migration and historical record, Prototype testing, User training program, Knowledge management, Disaster
recovery plan, RDBMS, Data communication system, Hardware requirements, Sample system architecture.

Section – D

ERP Implementation in Organizations: Introduction to ERP Project success and failure with case studies. ERP
adoption models – The role of SAAS model and Cloud Computing in ERP adoption, Continuous business
improvement through ERP.

Suggested Readings:

1. A. Pandey: Enterprise Resource Planning, Variety Publishers.

2. Vinod Kumar Garg and R.K. Venkita Krishnan: Enterprise Resource Planning: Concepts and Practice,
Prentice Hall India.
3. Mary Sumner: Enterprise Resource Planning, Pearson Education.
4. A. Leon: Enterprise Resource Planning, Tata McGraw Hill.
5. M.E. Wagner: Concepts in Enterprise Resource Planning, Cengage Learning.
6. S. Sadagopan: ERP – A Management Perspective, Tata McGraw Hill.
7. V.K. Garg and R.K. Venkita Krishnan: ERPWARE and ERP Implementation Framework, Prentice Hall
India.
Paper Code: MBABI-O-4017 PRODUCTIVITY MANAGEMENT Credit=4

Marks=100
Learning Objectives:

Objectives: This course aims at providing the understanding of concepts, techniques and attitude required for
effective management of productivity in organizations.

Section – A

Introduction: The concept of productivity, Needs for productivity culture, Management and productivity,
Factors affecting productivity, Efforts in productivity management, Organizational effectiveness and
productivity. Sources of productivity: Labor, capital, efficiency in use of labor and capital, productivity and
standard of living.

Section – B

Measurement of Productivity: Productivity cycle, Productivity measurement and its need, Total productivity
mode, Limitations of partial measures of productivity, Productivity evaluation in organizations, Productivity and
industrial relations. Productivity and business cycles: Cyclical pattern of labor productivity, market impact on
productivity.

Section – C

Productivity and Planning: Productivity planning and improvement concepts, Strategies for productivity,
International productivity management and experience, Indian experience in productivity. Productivity and
price trends: Factors influencing relative price, relationship of price and output.

Section – D

Productivity and Government Policies: Productivity trends in selected industries: engineering pharmaceutical,
fertilizer, textile and energy sectors, Impact of government policies on productivity. Productivity differences
among countries: International differences in labor productivity, role of central planning errors and business
cycles on productivity. Case studies.

Suggested Readings:

1. D.J. Sumanth: Productivity Engineering and Management, McGraw-Hill.

2. P.R. Brahmananda: Productivity in Indian Economy, Himalya Publications.
3. Chandra: Dynamics of Productivity, South Publisher.
4. Solomon Fabricant: A primer on Productivity, Prentice Hall India.
5. Prokopenko: Productivity Management, Oxford & IBH.
6. Prem Vrat, G.D. Sardano and B.S. Sahay: Productivity Management - A Systems Approach, Narosa
Publishing House.
7. Ratnakar Gedam: Indian Industry – Productivity Management, Anmol Publications.
 SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (MBA)
SECTORAL PROGRAMS FOR THE EXAMINATION OF 2019-20
Note:
1. Examination in each subject will be of 3 hours duration.
2. Maximum Marks for external/written examination is 50 marks and internal
assessment is 50 marks except for seminar and workshop courses.
Instructions to the paper setters:
IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each
unit.
IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each
unit. The students are required to answer five questions in all selecting at least one question
from each unit.
N.B: Use of non-programmable calculators by the students in the Examination Hall is
allowed. The calculators will not be provided by the University.
SCHEME OF EXAMINATION FOR MBA
(INFORMATION TECHNOLOGY & TELECOMMUNICATION
MANAGEMENT)

FIRST SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIT-1001 PRINCIPLES AND PRACTICES OF MANAGEMENT 4 100
MBAIT-1002 MANAGERIAL ECONOMICS 4 100
MBAIT-1003 ACCOUNTING FOR MANAGEMENT 4 100
MBAIT-1004 BUSINESS STATISTICS 4 100
MBAIT-1005 ORGANIZATIONAL BEHAVIOUR 4 100
MBAIT-1006 LEGAL AND ETHICAL ASPECTS OF BUSINESS 4 100
MBAIT-1007 MANAGEMENT INFORMATION SYSTEMS 4 100
TOTAL 28 700
SECOND SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIT-2001 BUSINESS ENVIRONMENT 4 100
MBAIT-2002 FINANCIAL MANAGEMENT 4 100
MBAIT-2003 PRINCIPLES OF MARKETING 4 100
MBAIT-2004 HUMAN RESOURCE MANAGEMENT 4 100
MBAIT-2005 WORKSHOP ON SOFT SKILLS 2 50
MBAIT-2006 SEMINAR ON RESEARCH METHODOLOGY 2 50
SECTORAL SUBJECT – 1
MBAIT-2007 DATA COMMUNICATIONS AND CYBER SECURITY 4 100
SECTORAL SUBJECT – 2
MBAIT-2008 BUSINESS INTELLIGENCE WITH DATA MINING 4 100
MBAIT-2009 SUMMER TRAINING AND VIVA-VOCE* 4 100
MBAIT-2010 COMPREHENSIVE VIVA-VOCE** 4 100
TOTAL 36 900
 *At the end of the examination of 2nd Semester the students will undergo compulsory summer
training for a period of 6-8 weeks. Every student will submit the Summer Training Report
within two weeks from the start of teaching for 3rd Semester.
**Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd
Semester.
IT & TELECOMMUNICATION MANAGEMENT

Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the
student has to study FOUR papers of the Group selected.
THIRD SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIT-3001 PROJECT PLANNING AND ANALYSIS 4 100
SECTORAL SUBJECT – 3
MBAIT-3002 CLOUD COMPUTING ESSENTIALS 4 100
SECTORAL SUBJECT – 4
IT AND TELECOMMUNICATIONS REGULATIONS AND
MBAIT-3003 4 100
POLICIES
SECTORAL SUBJECT – 5
MBAIT-3004 BIG DATA TECHNOLOGY 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MARKETING RESEARCH AND CONSUMER
MBAIT-M-3005
BEHAVIOUR
MBAIT-M-3006 ADVERTISING AND SALES MANAGEMENT 100
4
MBAIT-M-3007 INTERNATIONAL MARKETING
MBAIT-M-3008 INTERNET MARKETING
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
INVESTMENT ANALYSIS AND PORTFOLIO
MBAIT-F-3009
MANAGEMENT
MBAIT-F-3010 STRATEGIC COST MANAGEMENT
4 100
MBAIT-F-3011 FINANCIAL ENGINEERING
MERGERS, ACQUISITIONS AND CORPORATE
MBAIT-F-3012
RESTRUCTURING
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE
MANAGEMENT
MBAIT-H-3013 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBAIT-H-3014 ORGANIZATIONAL DEVELOPMENT
4 100
MBAIT-H-3015 LABOUR LAWS
MBAIT-H-3016 PERFORMANCE MANAGEMENT
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAIT-O-3017 SUPPLY CHAIN MANAGEMENT
MBAIT-O-3018 ADVANCED PRODUCTION MANAGEMENT
4 100
MBAIT-O-3019 BUSINESS PROCESS RE-ENGINEERING
MBAIT-O-3020 MANAGEMENT OF TECHNOLOGY AND INNOVATION
TOTAL 32 800
Note:- The student has to opt for ONE Specialization Group and select TWO papers out of
the papers offered.
 FOURTH SEMESTER – IT & TELECOMMUNICATION
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIT-4001 STRATEGIC MANAGEMENT 4 100
MBAIT-4002 SEMINAR ON CORPORATE GOVERNANCE 2 50
WORKSHOP ON DEVELOPING
MBAIT-4003 2 50
ENTREPRENEURIAL SKILLS
MBAIT-4004 OPERATIONS RESEARCH 4 100

MBAIT-4005 RESEARCH PROJECT* 4 100

MBAIT-4006 COMPREHENSIVE VIVA-VOCE** 4 100

SECTORAL SUBJECT – 6
MBAIT-4007 PROGRAMMING FOR DATA ANALYTICS 4 100
SECTORAL SUBJECT – 7
MBAIT-4008 IOT FUNDAMENTALS 4 100
SECTORAL SUBJECT – 8
MBAIT-4009 IT PROJECT MANAGEMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBAIT-M-4010 INDUSTRIAL AND RURAL MARKETING 4 100
MBAIT-M-4011 INTEGRATED MARKETING COMMUNICATIONS 4 100
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
MBAIT-F-4012 CORPORATE VALUATION 4 100
MBAIT-F-4013 MANAGEMENT OF FINANCIAL SERVICES 4 100
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN
RESOURCE MANAGEMENT
INDUSTRIAL RELATIONS AND LABOUR
MBAIT-H-4014 4 100
WELFARE
MBAIT-H-4015 TRAINING AND DEVELOPMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAIT-O-4016 ENTERPRISE RESOURCE PLANNING 4 100
MBAIT-O-4017 PRODUCTIVITY MANAGEMENT 4 100
TOTAL 40 1000

*Research Project will start from 3rd Semester. However, marks for this project will be counted
in the 4th Semester only.
**Comprehensive Viva-Voce in the 4th Semester will be based on papers taught in 3rd and 4th
Semesters.
Paper Code: MBAIT- PRINCIPLES AND PRACTICES OF Credit=4
1001 MANAGEMENT
Marks=100
Learning Objectives:

The objective of the paper is to acquaint the students with the importance of management in our day to day life,
help student to trace the evolution of Management thought and appreciate the various functions of management.

Section – A

Management: Definition, nature, purpose and scope, Functions of a manager, Ethics and social responsibility of
management, Organizational Environment.

Section – B

Evolution of management thought, Contribution made by Taylor, Gantt, Gilbreth, Fayol, Weber, Elton Mayo,
Chester Bernard, Likert and McGregor, Peter F. Drucker, M.E. Porter. Schools of Management: Scientific
Management, Human Behaviour, Mathematical School, Systems Approach of Management.

Section – C

Planning: Types of plans, process of planning, Management by Objectives, Nature and purpose of strategies
and policies. Decision-Making: Importance and steps in Decision Making, Decision making under certainty-
programmed decisions, decision-making under uncertainty, non-programmed decisions, decision tree, group
aided decisions, Brain storming. Organizing: Concept of organization, process of organizing, bases of
departmentation, Authority & Power, Line & Staff relationships. Delegation-authority, responsibility,
accountability, Steps to make delegation effective. Decentralization-purpose and types of decentralization, Span
of Management.

Section – D

Coordination: Need, factors which make coordination difficult, techniques to ensure effective coordination.
Control: planning-control relationship, process and techniques of control, Human response to control, Types of
Control- Feed forward control concurrent Control (Real Time Information & Control), and Feedback Control.

Suggested Readings:

1. Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill
2. Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India.
3. Heinz Weihrich & Harold Koontz: Management (A Global Perspective), Tata McGraw Hill.
4. Stephen Robbins & Coulter: Management Prentice Hall India.
5. Richy W.Griffin: Management, AITBS Publishers.
6. Terry & Franklin: Fundamentals of Management, Pearson Education.
7. B.S. Moshal: Principles of Management, Ane Books.
Paper Code: MBAIT-1002 MANAGERIAL ECONOMICS Credit=4

Marks=100
Learning Objectives:

To provide students with an understanding of basic economic principles of production & exchange-essential
tools in making business decisions in today’s global economy. This course is designed to mix basic economics
theory with useful knowledge regarding how the actual economy operates. It is an introduction to the
behavioural science of economics which focuses on the aggregate behaviour of households, firms and the
government. Topics covered include gross domestic product, national income, inflation and the business cycle.

Section – A

Introduction to Managerial Economics: Nature, Scope and Importance of Managerial Economics. Basic
Concepts in decision making: Opportunity cost principle, incremental principle, time element in decision
making. Distinction between micro and macroeconomics. Demand Concepts and Analysis: Individual
Demand, Market Demand, Kinds of Demand, Determinants of Demand, Demand Functions, Demand Schedule
and Law of Demand. Elasticity of Demand: Concept, Types, Measurement and importance

Section – B
Theory of Consumer Behavior: Cardinal Utility Approach and Ordinal Utility (Indifference Curves)
Approach. Demand Forecasting: Sources of Data Forecasting-Expert Opinions, Surveys and Market
Experiments, Time Series Analysis-Trend Projection, Barometric Forecasting, Leading Indicators, Composite
and diffusion Indices. Production Function: Concept, types: Cobb Douglas and CES Production Function,
Returns to Factor and Returns to Scale. Cost concepts and Analysis: Concept of Cost, Short run and Lung-run
Cost Curves, Relationships among various costs, Break-even Analysis. Revenue Curves: Concept and Types

Section – C

Perfect Competition: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Long Run.
Monopoly: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Lung Run, Price
Discrimination. Imperfect Competition: Monopolistic Competition – Price output determination in short and
long run, Product variation and selling expenses behaviour, Oligopoly – Characteristics, Price Rigidity,
interdependence, the Cournot Model, Cartels and Collision, Price leadership

Section – D

National Income: Concept of National Income, National Income Accounting Methods: Output, Income &
Expenditure Methods, Consumption Function and Investment Function- Introduction, Consumption
Function, Investment Function, Marginal efficiency of capital and business expectations, Multiplier,
Accelerator, Business Cycle-Introduction, Meaning and Features, Measures to Control Business Cycles,
Business Cycles and Business Decisions, Inflation and Deflation: Inflation - Meaning and Kinds, Measures to
Control Inflation, Deflation
Suggested Readings:
1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education
2. Mark Hirshey: Managerial Economics, Thomson
3. Keat: Economic Tools for Today’s Decision Makers, Pearson Education
4. William Samuelson and Stephen G. Mark, Managerial Economics, John Wiley & Sons.
5. A. Koutsoyiannis: Modern Microeconomics, McMillan.
6. R Dornbusch, S Fischer and R Startz, Macroeconomics, McGraw-Hill.
7. Macroeconomics: Principles, Applications, And Tools by Arthur O’Sullivan, Steven Sheffrin and
Stephen Perez
8. Principles Of Macroeconomics (Mankiw’s Principles Of Economics)by N. Gregory Mankiw.
9. Macroeconomics, 2e by Eroll D'souza , Pearson Education.
10. Macroeconomics by Ahuja H.L. , Paperback – 2016,S.Chand Publications.
Paper Code: MBAIT-1003 ACCOUNTING FOR MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The objective of this course is to develop acquaintance with basic techniques of accountancy. This is an
introductory course on accounting that attempts to equip the students with the understanding of some commonly
used accounting techniques and enable them to apply appropriate technique for managerial purpose.

Section – A
Accounting: Accounting and its functions, Accounting as an information system, Basic Accounting Concepts
and Accounting Conventions, Accounting Principles, Generally Accepted Accounting Policies (GAAP),
Accounting Standards (Ind AS and IFRS). Branches of Accounting: Financial Accounting, Cost Accounting,
Management Accounting, Accounting Equation, Accounting Structure, Types of Accounts. Rules regarding
Journal Entries, Recording of Journal Entries, Ledger Posting, Cash book, Trial Balance, Preparation of Final
Accounts, Trading Account, Profit & Loss Account, Balance Sheet, Treatment of Adjustments into trial balance.

Section – B
Meaning of Management Accounting: Nature, Scope, Objectives, Functions of Management Accounting,
Relationship between Financial and Management Accounting, Meaning of Financial Statement, Importance and
Limitations of Financial Statement, Meaning and Objectives of Financial Statement Analysis, Limitation of
Financial Analysis. Tools of financial analysis: Ratio analysis, Common size statements, Trend analysis, Fund
flow and cash flow statement.

Section – C
Cost Accounting: Meaning, scope and classification of costs, Absorption costing, Marginal costing and break
even analysis, Use of cost data in managerial decision making. Cost Control Techniques: Preparation of
budgets and their control, Zero base budgeting, Standard costing and variance analysis, Responsibility
Accounting, Target costing, Kaizen costing, Activity based costing. Responsibility Accounting: Meaning,
Steps involved in Responsibility Accounting, Responsibility Centre, Advantages of Responsibility Accounting.

Section – D
Price Level Accounting: Meaning, Methods or Techniques of Price Level Accounting, Advantages,
Disadvantages, Social Accounting: Concept of Social Cost Benefit Analysis, Meaning of Social Accounting,
Need, Social Accounting Approaches. Human Resource Accounting: Meaning, Need, Methods of Human
Resource Accounting, Objections Against Human Resource Accounting, HRA in India.

Suggested Readings:
1. Charles T. Horngren, Gary L. Sundem, John A. Elliott and Donna Philbrick: Introduction to Financial
Accounting, Prentice Hall India.
2. Hanif Mukherjee: Financial Accounting, Tata McGraw Hill
3. Charles T. Horngren, Jeff Schatzberg, Gary L. Sundem and William O. Ostratton: Introduction to
Management Accounting, Pearson Education.
4. Hilton Ronald: Managerial Accounting, McGraw Hill Professional
5. Charles T. Horngren, Srikant M. Datar and George Foster: Cost Accounting- A Managerial Emphasis,
Prentice Hall India.
6. N.R.Swamy: Financial Accounting-A managerial Perspective, Prentice Hall India.
7. J.R. Williams, S.F. Haka, M.S. Bettner and R.F. Meigs: Financial and Managerial Accounting – The Basis
for Business Decisions, Tata McGraw Hill
Paper Code: MBAIT-1004 BUSINESS STATISTICS Credits=4

Marks=100
Learning Objectives:

The objective of the course is to equip the students with techniques for data analysis. Data need to be analyzed,
classified and interpreted to facilitate decision making. The participants are expected to use statistical analysis as
a fundamental method of quantitative reasoning for managerial decision making.

Section – A
Classification of data and construction of Frequency Distribution: Graphic Presentation of Data.
Introduction of Descriptive Statistics: Measures of Central Tendency, Measures of Dispersion- Range,
Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis. Index Numbers:
Definition and Methods of Construction of Index Numbers, Tests of Consistency, Base shifting, Splicing and
Deflation, Problems in Construction, Importance of Index Numbers in Managerial Decision Making.
Section – B

Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of Conditional Probability,
Concept of Random Variable and its Mathematical Expectation. Theoretical Distributions: Binomial, Poisson
and Normal Distribution.

Section – C

Statistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error. Theory of
Estimation: Point and Interval Estimation, Construction of Confidence Limits for Mean. Testing of
Hypothesis: Large Sample Tests, Small Sample Test (t-test: single sample mean and difference of means tests,
F test-Variance Ratio test, Z test-single proportion, difference of proportions, single sample mean and
Difference of Means), χ2 - (chi square) test: Independence of Attributes, Goodness of Fit and Test of
Homogeneity.

Section – D

Correlation Analysis: Rank Method and Karl Pearson’s Coefficient of Correlation and Properties of
Correlation. Regression Analysis: Simple Linear Regression Model, Specification of the Model, Assumptions,
Least Square Estimates of Parameters and their properties, Coefficient of Determination and Interpretation of
Coefficients. Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight
Line and Quadratic Trend, Importance of Time Series Analysis in Managerial Decision Making.

Suggested Readings:

1. J.K. Sharma: Business Statistics, Pearson Publication.

2. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill.
3. Levin & Kapoor: Statistics For Management, Prentice Hall India
4. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New Age International.
5. P.N. Arora & S. Arora: Statistics for Management, Sultan Chand and Sons
6. M.P. Gupta & S.P. Gupta: Business Statistics, Sultan Chand and Sons.
Paper Code: MBAIT-1005 ORGANISATIONAL BEHAVIOUR Credit=4

Marks=100

Learning Objectives:

The objective of studying Organisational Behaviour is to investigate the impact that individuals,
groups and structure have on behaviour within organizations. The purpose is to apply such knowledge
towards improving the effectiveness of organizations.

Section – A

Introduction to OB: Contributing Disciplines to OB, OB in context of Globalisation. Values,

Attitudes and Job Satisfaction: Values, Types of Values, Components of Attitude and their Sources,
Cognitive Dissonance Theory, Job Satisfaction. Perception: Factors Influencing Perception,
Perceptual Selectivity, Attribution Theory, Errors in Perception, Rational decision making model,
Linkage between Perception and Individual Decision Making.

Section – B

Personality: The meaning of Personality, Personality Determinants, Personality Traits, The big five
model, Emotional Intelligence. Motivation: Meaning, Early Theories of Motivation, Contemporary
Theories of Motivation. Group Dynamics: Types of Groups, Stages of Group Development, Five
Stage Model, Group Processes, Group Decision Making, Teams vs Groups, Types of Teams, Model
for Team Effectiveness

Section – C

Leadership: Concept, Leadership Theories- Trait Theories, Behavioural Theories and Contingency
Theories, Leadership Styles, Level 5 Leaders. Power and Politics: Definition, Bases of Power,
Strategies of Power Acquisition, Factors influencing Political Behaviour in Organisations. Conflict
Management: Sources of Conflict, Types of Conflict, Process of Conflict, Levels of Conflict-
Individual, Group and Organizational level conflict.

Section – D

Stress Management: Concept, Sources of Stress, Consequences of Stress, Emotion focused/ Problem
focused Coping Strategies. Organisational Culture: Definition, Concept, Characteristics, Levels of
Organisational Culture, Socialisation Process. Organisational Structure: Concept, Elements of
Organisational Structure, Types of Organisational Structures and their Impact on Human Behaviour

Suggested Readings:

1. S.P. Robbins: India Organizational Behavior, Prentice‐Hall.

2. Keith Davis: Human Behaviour at work, Tata McGraw Hill.
3. Hersey Blanchard: Management of Organizational Behaviour, Prentice Hall India
4. K. Ashwatappa: Organizational Behaviour , Himalaya Publishing House.
5. F. Luthans: Organizational Behaviour, McGraw Hill.
Paper Code: MBAIT-1006 LEGAL AND ETHICAL ASPECTS OF Credits= 4
BUSINESS
Marks=100
Learning Objectives:

The objective of the paper is to create Legal Awareness, to give exposure to various laws and acts which have
impact on business and industry, to give inputs relating to procedure of starting a new company. The paper also
aims to make the students understand the concept of Ethics and its role in business life for corporate growth.

Section – A

The Indian Contract Act, 1872: Nature and kinds of contracts, Offer and Acceptance, Consideration, Capacity to
Contract, Free Consent, Legality of Object and Consideration, Void Agreements, Contingent Contracts,
Discharge of Contracts, Remedies for Breach of Contract, Quasi Contract, Contracts of Indemnity and
Guarantee, Contract of Bailment and Pledge, Contracts of Agency. The Sale of Goods Act, 1930: General
Principles, Conditions and Warranties, Transfer of property in goods, Transfer of title, Performance of contract
of sale, Rights of unpaid seller, Miscellaneous.

Section – B

Companies Act, 2013: Definition and nature of Company, Kinds of Companies, Formation of Company,
Memorandum of Association, Articles of Association, Prospectus, Share and share capital, Membership in a
Company, Transfer and Transmission of shares, Company meetings, Directors of a Company, Dividends and
Interest, Accounts and Audit, Borrowing Powers, Majority Powers and Minority Rights, Winding up. The
Consumer Protections Act, 1986: Introduction, Consumer Protection Councils, Consumer Disputes Redressal
Agencies.

Section – C

Business Ethics: Definition, Concepts and Rationale underlying Business Ethics, Ethical Theories in relation to
Business, Ethical Dilemmas, Sources and their resolution, Ethical Decision making in business.

Section – D

Changing dimensions of Ethics in relation to liberalization and globalization, Creating and Sustaining an Ethical
Organization, Corporate Ethics and responsibility towards stakeholders, Environmental Protection, Ethics in
Functional Areas of Management.

Suggested Readings:

1. A.C. Fernando : Business Ethics, An Indian Perspective, Pearson Education.

2. S. Rinku and P. Khanna: Ethics and Values in Business Management, Ane Books India
3. B.S. Moshal: Business & Industrial Law, Ane Books
4. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
5. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
6. P.L. Malik: Industrial Law, Eastern Book Company.
7. S.C. Srivastva: Industrial Relations and Labour Laws, Vikas Publishing House.
8. T.L. Beauchamp and N.E. Bowie: Ethical Theory and Business, Prentice Hall India.
9. J.R. Boatright: Ethics and the Conduct of Business, Pearson Education.
Paper Code: MBAIT-1007 MANAGEMENT INFORMATION Credits=4
SYSTEMS
Marks=100
Learning Objectives:

Upon completion of this course, students will be able to explain the strategic impact of the use of
business information systems and identify different aspects of the management of the IT business
function.

Section – A

Information systems: Role of IS in Business, Globalization Challenges and Opportunities, E-Business: IT role in
Business enhancement, TPS, E-Commerce, E-Government, IS Organizations and Strategy, Ethical & Social
issues in IS, Cyberbullying,

Section – B

IT Infrastructure & Emerging Technologies: IT Infrastructure components, Contemporary Hardware trends,

Contemporary Software trends, Business Intelligence-Databases and Information Management: Database
approach to data management, Multidimensional data analysis, data mining, databases and web,
Telecommunications, Internet & Wireless Technology: Communications Networks, Internet, Wireless networks
in Business, Securing IS: Malicious softwares, technologies and tools for protecting Information systems.

Section – C

Enterprise applications: Enterprise systems, Supply Chain management systems, New opportunities and
challenges, E-Commerce: concepts in e-commerce, Internet business models, m-commerce, e-commerce
payment systems, Decision Making: Reality mining, Hybrid AI systems, Intelligent agents, decision making and
IS, Systems for decision making.

Section – D

Building IS: System as planned Organizational change, system development, system analysis, system design,
RAD, Managing Projects: importance of projects, selecting projects, managing project risk, Managing Global
Systems: technology issues and opportunities for global value chains, computing platforms and systems
integration, connectivity, software localization.

Suggested Readings:

1. K.C. Laudon, J.P. Laudon & Rajanish Dass, “Management Information Systems – Managing The
Digital Firm”, Pearson.
2. James A O’Brien: Management Information Systems, Tata McGraw Hill.
3. M.M. Goyal: Management Information Systems: Managerial Perspectives, McMillan.
4. R.D. Murdick & J.E. Claggett: Information Systems for Modern Management, Prentice Hall India.
5. G. Davis & M.H. Olson: Management Information Systems – Conceptual Foundation, Structure and
Development, McGraw Hill.
6. E. Turban, J. E. Aronson, T. Liang: Decision Support Systems & Intelligent Systems, Dorling
Kindersley India.
Paper Code:MBAIT-2001 BUSINESS ENVIRONMENT Credit=4

Marks=100
Learning Objectives:

The objective of the subject is to provide an insight to the participants about the changes that are taking place in
the economic sector, the effect of these changes on business and the demand placed on managers regarding
national and global business environment. Another aim is to help identify economic trends and business currents
that affect individual firms and the wider industry. Another objective of the course is to provide the student with
a background of various environment factors that have major repercussions on business and sharpen their mind
to watch and update the changes that occur constantly in this sphere.

Section – A

Economic Environment: Economic Environment of Business, Non- economic Environment of Business-

Politico legal environment of business, Critical elements of socio – cultural environment, emerging rural sector
in India and Indian Business, Social responsibility of business, Consumerism in India, Techniques of
Environmental Scanning, Environmental Scanning of some important industries.

Section – B

Economic Planning in India: Objectives, Strategies and Evaluation of current Five Year Plan, Public Sector in
India, Privatization and Disinvestment, New Economic Policy-Liberalization and Structural Adjustment
Programmes, Economic Systems.

Section – C

Economic Policies in India: Monetary Policy as an instrument of growth, Fiscal Policy and Indian business,
Industrial Policy and Industrial Licensing in India, EXIM Policy, The Competition Act 2000, FEMA 2000, RTI
Act 2005.

Section – D

International Economic Environment: Globalization - concept and emergence of globalization, Foreign

Direct Investment, Benefits and Problems from MNCs, WTO-its role and functions, implications for India,
Devaluation of Rupee, Contemporary issues in Indian economic environment.

Suggested Readings:

1.Ruddar Datt & K.P.M. Sundaram: Indian Economy, Sultan Chand and Sons.
2. G.Rama Krishna & A.G. Moss V.Suguna: Economic Reforms in India- Retrospect and Prospect, Himalaya
Publishing House.
3. M.R. Das: WTO Opportunities and Challenges for Indian Banking, Himalaya Publishing House.
4. R.V. Badi: Indian Business Environment, Himalaya Publishing House.
5. Francis Cherunilam: Global Economy and Business Environment, Himalaya Publishing House.
6. Misra & Puri: Economic Environment of Business, Himalaya Publishing House.
7. I.J. Ahluwalia: Industrial Growth in India, Oxford University Press.
8. S. Chakravarthy: Development Planning, Oxford University Press.
Paper Code:MBAIT-2002 FINANCIAL MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts and theories underlying financial
management and implications of various financial techniques.

Section – A
Introduction to Financial Management: Meaning, Scope, Finance Function, Financial Goals, Agency
Problem, Relationship of Finance with Accounts and Economics. Sources of Finance: Features, Advantages
and Limitations of Equity Shares, Preference Shares, Debentures, Term-Loans, Right Issue, Venture Capital,
Private Equity GDR, ADR, Derivative instruments, Commercial Papers, Certificate of Deposits, Trade credit,
Bank finance, money market instruments Cost of Capital: Meaning, Calculation of Cost of Debt Capital,
Equity Capital, Preference Capital, Retained Earnings, Weighted Average Cost of Capital.
Section – B
Capital Structure: Meaning, Determinants, Assumptions, Net Income Approach, Operating Income Approach,
Traditional Position, Modigliani Millar Approach, EBIT and EPS Analysis, Trading on Equity, Gearing Ratio.
Leverage Analysis: Meaning, Types, Estimation of Financial, Operating and Combined Leverage, Relation of
Financial Leverage with Risk and Return.
Section – C
Management of Working Capital: Meaning of working capital, Need of managing working capital,
Determinants of working capital, Operating Cycle, and Estimation of working capital. Inventory Management:
Meaning, Need to hold Inventory, Objective of Inventory, Inventory Management, Factors affecting inventory
investment, Determination of Economic Order Quantity, Evaluation of Discount Proposal, Determination of
maximum, minimum, average, safety and reordering level of inventory, Models for classification of inventory,
Inventory Control System. Cash Management: Meaning, Facets of Cash Management, Motives for Holding
Cash, Optimal Cash Balance: Baumols model, Miller-Orr model, , Short-Term and Long-Term Cash
Forecasting.
Section – D
Receivable Management: Meaning and objectives of receivable management, Factors affecting receivables,
Credit Policy Variable, Credit Evaluation, Credit Decisions, Control of Account Receivable. Dividend
Decisions: Meaning and Types of Dividend, Issues in Dividend Policy, Traditional Model, Walter Model,
Gordon Model, Miller and Modigliani Model. Corporate Restructuring: Meaning and need of corporate
restructuring, Financial and Operational restructuring, merger and amalgamation: meaning types and motives.
Suggested Readings:
1. James C. Van Horne: Financial Management, Pearson Education.
2. Richard A. Brearley and Stewart C. Myres: Principles of Corporate Finance, McGraw Hill.
3. John J. Hampton: Financial Decision Making-Concepts, Problems and Cases, Prentice Hall India
4. M.Y. Khan and P.K. Jain: Financial Management-Text and Problems, McGraw-Hill.
5. Prasanna Chandra: Financial Management, Tata McGraw-Hill Publishing.
Paper Code:MBAIT-2003 PRINCIPLES OF MARKETING Credit=4

Marks=100
Learning Objectives:

The main aim of the paper is to understand the nature, tasks and the environment under which marketing
operates, to study the theory, principles and practical aspects of various marketing functions, and to learn to take
marketing decisions.

Section – A
Introduction to Marketing: Definition, Scope and Importance of Marketing, Key Customer Markets,
Concepts/Philosophies of Marketing, Holistic Marketing Concept, Marketing Tasks, Marketing Mix.
Marketing Environment: Marketing Environment, New Marketing Realities, New Consumer Capabilities,
Demographic Environment, Social-Cultural Environment, Natural Environment, Technological Environment
and Political-Legal Environment, SWOT analysis.
Section – B
Analyzing Markets: Marketing Research Process, Sources of data collection, factors influencing Consumer
behavior, Buying Decision Process, Post-Purchase Behavior, Organizational Buying, Stages in the Buying
Process. Market Segmentation: Levels of Market Segmentation, segmenting consumer markets, Niche
Marketing, segmenting business markets, Michael Porter’s Five Forces Model, Analyzing competitors,
strategies for market leaders, Targeting and Positioning.
Section – C
Product Decisions: Product characteristics, classifications, differentiation, packaging and labeling, Product Life
Cycle. Pricing Strategies: Understanding Pricing, Setting the Price, Initiating and Responding to Price
Changes, Reactions to Competitor’s Price Changes.
Section – D
Marketing Channels: Marketing Channels, Role of Marketing Channels, Identifying Major Channel
Alternatives, Types of Intermediaries, Channel-Management Decisions, Retailing, Wholesaling. Marketing
Communication: The Role of Marketing Communications, Communications Mix-Advertising, Sales
Promotion, Public Relations and Publicity, Events and Experiences, Direct and Interactive Marketing, Personal
Selling.
Suggested Readings:
1. P. Kotler, and K.J. Keller: Marketing Management, A South Asian Perspective, Prentice Hall India.
2. V.S. Ramaswamy, & S. Namakumari: Marketing Management, Planning, Implementation and Control,
Macmillan.
3. Britt and Boyd (ed): Marketing Management and Administrative Action, Tata McGraw Hill.
4. T.K. Panda: Marketing Management: Text and Cases, Excel Books.
5. P. Kotler and Armstrong: Principles of Marketing, Prentice Hall India
6. Douglas, K. Hoffman, et al: Marketing, Best Practices, Thomson South-Western
7. R. Saxena: Marketing Management, Tata McGraw Hill.
 HUMAN RESOURCE MANAGEMENT
Paper Code:MBAIT-2004 Credit=4

Marks=100
Learning Objectives:

The objective of the paper is to make the participants aware of the importance of Human Resource
Management. It further aims to impart an in-depth understanding of the various functions of Human Resource
Management whereby the underlying objective of the course is to develop understanding into the tools available
to attract, retain and motivate the human resources in an organization.

Section – A
Introduction to HRM: Meaning, Scope, Importance of HRM, Challenges faced by HRM. Job Analysis and
Job Design: Concept, Methods of Job Analysis, Job description and Job specification, Traditional and Modern
Approaches to Job Design, Flexible Work Arrangements, Competency Mapping. Human Resource Planning:
Definition, Need and Importance, Process of HRP, Demand Forecasting and Supply Forecasting of Workforce.

Section – B
Recruitment: Definition and Concept, Factors Affecting Recruitment, External and Internal Sources of
Recruitment. Selection Process- Steps in Selection Process, Types of Selection Tests and Selection Interviews,
Placement and Induction. Managing Careers: Concept, Career Stages, Career Anchors, Benefits of Career
Planning to the Individual and Organisation, Internal Mobility- Promotions, Demotions and Transfers.
Employee Training and Management Development: Importance, Objectives, Process, Methods of Training
and Development.
Section – C
Performance Management and Performance Appraisal: Concept, Objectives of Performance Management,
Performance Appraisal Process, Traditional and Modern Methods of Appraisal, Pitfalls in Performance
Appraisal, Potential Appraisal. Job Evaluation: Definition, Concept, Methods of Job Evaluation.
Compensation Management: Objectives, Factors Determining Compensation and Pay Rates, Wage and Salary
Administration, Incentive Plans and Fringe Benefits.
Section – D
Industrial Relations: Concept, Objectives, Trade Unions and their Functions, Collective Bargaining- Types
and Process, Grievance Handling- Definition, Sources of Grievance, Grievance Redressal Machinery, Discipline
and Disciplinary Action. Quality of Work-life: Concept, Strategies for Improving QWL.
Suggested Readings:
1. Gary Dessler: Human Resource Management, Pearson Education
2. Edwin B. Flippo: Personnel Management, Tata McGraw Hill.
3. Dale Yoder: Personnel Management & Industrial Relation, Sir Isaac Pitman & Sons.
4. Arun Monappa & Saiyadain: Personnel Management, Tata McGraw Hill
5. K. Aswathappa: Human Resource Management, Tata McGraw Hill
 WORKSHOP ON SOFT SKILLS
Paper Code: MBAIT-2005 Credit=2

Marks=50
Learning Objectives:
To encourage the all round development of the participants by focusing on soft skills and to make them aware
about the importance, role and the content of soft skills through instruction, knowledge acquisition and practice.
Section – A
Meaning and importance of communication in business: Process, types of communication: formal and
informal and their characteristics, essentials of effective business communication, Channels of communication,
their effectiveness, limitations, Barriers of communication, approaches to effective Communication.
Presentations, Book Reviews and Summaries

Section – B
Time Management and Goal Setting: Identification of Time Wasters, Prioritisation of Work (ABC Method),
Goal Setting. Listening Skills: Listening to Specific Information, Identifying Main Issues, Seeing Beyond the
Surface. Team Assignment: Effects of Competition on Individual and Group Behaviour, Competitive and
Collaborative Team Behaviour, Team/ Group Dynamics, Team Assignment.
Section – C
Stress Management: Symptoms of Stress, Coping Approaches. Report Writing: Process, Structure and
Layout. Principles of clear writing, often misused words, applications and requests, positive and negative
responses to requests, routine messages, memos, organizing meetings, preparation of agenda and minutes,
business etiquette, telephone etiquette, e-mail etiquette.
Section – D
Interpersonal Skills: Negotiations, social skills, assertive skills, cross-cultural communications.
Leadership Skills: Concepts of leadership, leadership styles, insights from great leaders.
Suggested Readings:
1. Lesikar, Petit & Lesikar’s: Basic Business, Tata McGraw Hill
2. Poe & Fruchling: Basic Communication, AITBS.
3. Taylor: English Conversion Practice, Tata McGraw Hill.
4. Diwan & Aggarwal: Business Communication, Excel Books.
5. Baugh, Frayer & Thomas: How to write first class Business Correspondence, Viva Books.
6. B.L. Courtland and J.V. Thill: Business Communication Today, Pearson Education.
7. H.A. Murphy, W. Hilderlrand and P.J. Thomas: Effective Business Communication, Tata McGraw Hill
Companies.
Paper Code:MBAIT-2006 SEMINAR ON RESEARCH Credit=2
METHODOLOGY
Marks=50
Learning Objectives:

The main objective of this course is to help understand the nature, scope, complexities and process of defining a
business, research question. The learning focus is on developing business research skills so as to facilitate
managerial decision making.

Section – A
Introduction: Meaning, Features, Objectives/Motives & types of Research, Defining the Research problem,
Research Process, Significance of Research in Managerial decision making. Research Design: Meaning,
Characteristics and various concepts relating to Research Design and classification of Research Design, General
phases and principles of Research Procedure.

Section – B
Data Collection: Sources of Data-Primary/Secondary Methods of collecting data, direct personal interview,
indirect oral interview, information through local agencies, mailed questionnaire method, schedule sent through
enumerators, questionnaire and its designing and characteristics of a good questionnaire. Sampling Design:
Meaning and need of Sampling and review of Sampling Methods. Measurement and Scaling Techniques.
Formulation of Hypothesis.
Section – C
Data Analysis & Interpretation: Introduction to Multivariate analysis- Multiple and partial correlation,
multiple regression analysis (with two independent variables), specification of regression models and estimation
of parameters, interpretation of results. Analysis of Variance (ANOVA)-One way and Two way ANOVA.
Section – D
Report writing: Style/format, contents and essential steps for report writing, Role of Computer in Research.
Suggested Readings:
1. K.N. Krishnaswamy, Appa Lyer Siva Kumar, M. Mathirajan: Management Research Methodology, Pearson
Education.
2. Ranjit Kumar: Research Methodology, Pearson Education.
3. Donald R. Cooper and Pamela S. Schindler: Business Research Methods, Tata McGraw Hill
4. Michael Riley: Researching & Writing dissertation in Business & Management, Thomson Learning.
5. R. Pannerselvam: Research Methodology, Prentice Hall India.
6. R. Nandagopal: Research Methods in Business, Excel Books.
7. William G.Zikmund : Business Research Methods, Thomson South Western Publication
8. C.R. Kothari: Research Methodology-Methods &Techniques, Vikas Publishers.
Paper Code: MBAIT-2007 DATA COMMUNICATIONS AND CYBER Credit=4
SECURITY
Marks=100
Learning Objectives:
The objective of this course is to provide the understanding of fundamental concepts of
telecom networks and cyber security. To help the participants to recognize the current and
emerging technologies which are shaping the present and future of telecom networks.
Section – A

Introduction to Cellular Networks: 2G, 3G, 4G, LTE, Wi-fi, Wi-max, Dense Wavelength
Division Multiplexing, Optical Transport Network, Gigabit Passive Optical Network,
Radio/Backhauling for voice and packet data.

Section – B
Network Function Virtualization (NFV): NVF Framework, Benefits, Market Drivers, NVF
deployment in cloud, Software Defined Networking (SDN): Implementation and protocols,
SDN in the Data Center, SDN in Service Provider Cloud, SDN in Wide-Area Networks,
Enterprise SDN, Transport SDN , LoRa Technologies, Smart City concepts.
Section – C
Cybercrime: classification of cyber crimes, cyber-offenses, CyberStalking, Botnets, Attacks
on Mobile/Cell Phones, Mobile Devices: Security Implications for Organizations.
Section – D
Tools and methods used in identifying cybercrime: Proxy servers and Anonymizers, Phishing
and identity theft, Password cracking, keyloggers and spywares, virus and worms, Trojan
horses and backdoors, stegnography, DoS and DDoS attacks, SQL injection, Buffer overflow,
attacks on wireless networks.
Suggested Readings:
1. Nina Godbole, Sunit Belapure, “Cyber Security: Understanding Cyber Crimes,
Computer Forensics and Legal Perspectives”, Wiley.
2. Charles P. Pfleeger, Shari Lawrence Pfleeger, “Security in Computing”, PHI.
3. Nina Godbole, “Information Systems Security-Security Management, Metrics,
Frameworks and Best Practices”, Wiley.
4. Lillian Goleniewski: Telecommunications Essentials, Pearson Education.
5. B.A. Forouzan: Data Communications and Networking, McGraw Hill.
6. A.S. Tanenbaum: Computer Networks, Pearson Education.
7. William Stallings: Data and Computer Communications, Pearson Education.
Paper Code:MBAIT-2008 BUSINESS INTELLIGENCE WITH DATA Credit=4
MINING
Marks=100
Learning Objectives:
The objective of this course is to develop understanding the importance of business
intelligence and data mining and its usage in industry. To help the participants understand
relationship between data mining, statistics and machine learning.
Section – A

Introduction: Data Mining Process, Data Mining functionalities, Data Mining Systems,
Supervised and Unsupervised Learning, Building a Model, Excel for Data mining problems,
data exploration and dimension reduction.

Section – B
Evaluating Classification and Predictive Performance, Judging Classification Performance,
Evaluating Predictive Performance, Multiple Linear Regression, Explanatory versus
Predictive modelling, Classification Methods, Naïve Rule, Naïve Bayes algorithm, k-Nearest
Neighbors.
Section – C
Classification and Regression Trees, Classification Trees, Measures of Impurity,
Classification Rules from Trees, Regression Trees, Logistic Regression Model, logistic
Regression for Profiling problems, Neural Nets, Fitting A Network To Data.
Section – D
Discriminant Analysis, Fisher’s Linear Classification Functions, Classifying more Than Two
Classes, Association Rules, Selecting Strong Rules, Cluster Analysis, Measuring Distance
between Two Records, Measuring Distance between Two Clusters, Hierarchical Clustering,
Non-hierarchical clustering.
Suggested Readings:
1. Galit Shmueli, Nitin R. Patel and Peter C. Bruce, “ Data Mining for Business
Intelligence,Concepts, Techniques, and Applications”, Wiley
2. J. Han and M. Kamber, "Data Mining: Concepts and Techniques", Morgan Kaufman,
3/E, 2011.
3. Alex Berson, Stephen J. Smith, "Data Warehousing, Data Mining, and OLAP", MGH,
1998.
Paper Code: MBAIT-3001 PROJECT PLANNING AND ANALYSIS Credit=4

Marks=100
Learning Objectives:

The objective of this course is to promote a sound understanding of the theory and practice of project
management. More specifically it introduces students to the purpose, principles, problems and challenges,
concepts, techniques, and practice of project management and its various facets; impart skills in project
planning, execution and control methods; introduce students to project management software and applications.

Section – A

Introduction to Project Management: Meaning and Definition of a Project, Objectives of a Project, Project
Life cycle; Steps in Project Planning; Generation and Screening of Project Ideas- Generation of ideas,
Monitoring the environment, Regulatory framework for Projects, Corporate Appraisal, Preliminary Screening,
Project Rating Index, Porter model for estimation of profit potential of industries.

Section – B

Market and Demand Analysis- Situational analysis and Specification of objectives, Collection of secondary
information, Conduct of market survey, Characterization of the market, Demand forecasting, Market planning;
Technical Analysis- Study of material inputs and utilities, manufacturing process and technology, product
mixes, plant capacity, location and site, machinery and equipment, structures and civil works, project charts and
layouts; Project Costing and Finance: Cost of project, Cost of production, Means of Financing Project,
Working capital requirements and its financing, Profitability Projections, Projected Cash flow statement and
projected Balance Sheet.

Section – C

Project Appraisal: Time Value of Money, Project Appraisal Techniques- Payback Period, Accounting Rate of
Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio, Social Cost Benefit Analysis,
Assessment of various methods. Risk Analysis: Measures of Risk, Sensitivity Analysis, Scenario analysis,
Break-even method, Simulation Analysis, Decision Tree Analysis, and Application of project appraisal
techniques in current environment. Social cost benefit analysis (SCBA)- Rationale for SCBA,UNIDO
approach to SCBA, Little and Mirrlees approach to SCBA.

Section – D

Project Management: Need for Project Management, Project Management Framework, forms of project
organization, project control, human aspects of project management, prerequisites for successful project
implementation; Network techniques for project management: Development of project network, time
estimation, determination of critical path, scheduling when resources are limit, PERT and CPM models, Project
review and administrative aspects- initial review, performance evaluation, abandonment analysis

Suggested Readings:

1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas Publishing.
2. Prasama Chandra: Projects - Planning, Analysis, Selection, Implementation and Review, Tata McGraw
Hill.
3. Esty, B. C., Modern Project Finance: A Case Book, John Wiley and Sons
4. Robert K. Wysocki, Robert, Bick and David B, Crane: Effective Project Management, John Wiley and
Sons.
5. E.C. Benjamin: Modern Project Finance-A case book, John Wiley and Sons.
6. Gatti, S., Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public
Projects, Academic Press.
7. I.M.D. Little and J.A. Mirrlees: Project Appraisal and Planning for Developing Countries, Oxford and IBH
Publishing Co.
8. P.K. Nevitt and F.J. Fabozzi: Project Financing, Euromoney Books.

CLOUD COMPUTING ESSENTIALS

Paper Code:MBAIT-3002 Credit=4

Marks=100
Learning Objectives:
The objective of the course is to introduce the concept of cloud computing, its architecture,
use the service models and deployments, service management and security of cloud.
Section – A

Cloud Computing - Overview, Architecture – Deployment models, virtualization, XML

basics, web services, service oriented architecture
Section – B
Service Level Agreement, Cloud Economics, Managing Data, Introduction to MapReduce,
Open Stack, Opensource Cloud–Openstack Demo, Case Study with a Commercial Cloud-
Microsoft Azure and Google Cloud Platform (GCP).
Section – C
Introduction to SLA, Cloudonomics, Resource Mgmt, Cloud Security, Security Issues in
Collaborative SaaS Cloud, Broker for Cloud Marketplace.
Section – D

Mobile Cloud Computing, Fog Computing, Use Case-Geo-spatial Cloud, Introduction to

DOCKER Container, Green Cloud, Sensor Cloud Computing, IoT Cloud
Suggested Readings:
1. Thomas Erl, Zaigham Mahmood, and Ricardo Puttini, “Cloud Computing Concepts,
Technology & Architecture”, Pearson
2. Barrie Sosinsky: "Cloud Computing Bible", Wiley-India, 2010
3. Rajkumar Buyya, James Broberg, Andrzej M. Goscinski: "Cloud Computing:
Principles and Paradigms", Wiley, 2011
4. Nikos Antonopoulos, Lee Gillam: "Cloud Computing: Principles, Systems and
Applications", Springer, 2012
5. Rajkumar Buyya, Christian Vecchiola, S. Thamarai Selvi, “ Mastering Cloud
Computing”, Mc GrawHill Education.
Paper Code:MBAIT-3003 IT AND TELECOMMUNICATIONS Credit=4
REGULATIONS AND POLICIES
Marks=100
Learning Objectives:

The objective of this course is to give overview of regulatory authorities, the importance of
drafting and implementing new and existing policies, procedures, laws, and regulations in
creating the necessary legal enabling framework to support ICTs. It will help to understand
the major themes and the future of regulation in an age of exponential technological
development.
Section – A

Telecommunication Spectrum Management, Telecommunication Licensing, VAS, Mobile

Number Portability, UCC, Consumer Protection, Complaint Redressal.
Section – B

Intelligent Networks, Green Telecom, Telecom Infrastructure, NGN, IPv6, Emergency

Telecommunications, Net Neutrality
Section – C

Next Generation Public Protection and Disaster Relief (PPDR) communication networks,
Promoting Local Telecom Equipment Manufacturing, Issues related to Digital Radio
Broadcasting in India, Regulatory Principles of Tariff Assessment, Sustainable
Telecommunications
Section – D

The Telecom Regulatory Authority of India (Amendment) Act, 2014, Cable Television
Networks (Second Amendment) Rules, 2012, National Telecom Policy 2012, ITU
Suggested Readings:

1. Stuart Minor Benjamin, Howard A. Shelanski, James B. Speta, Philip J. Weiser,

“Telecommunications Law and Policy” Third Edition 3rd Edition.
2. Jonathan E. Nuechterlein, Philip J. Weiser, “Digital Crossroads:
Telecommunications Law and Policy in the Internet Age”, (MIT Press) second
Edition, Paperback.
3. Colin Blackman and Lara Srivastava, “Telecommunications Regulation
Handbook”, Tenth Anniversary Edition.
4. Hill, Richard, “The New International Telecommunication Regulations and the
Internet: A Commentary and Legislative History”, Springer.
5. Consultation Papers from TRAI, http://www.trai.gov.in
6. The International Journal of ICT Economy, Governance and Society
Paper Code:MBAIT-3004 BIG DATA TECHNOLOGY Credit=4

Marks=100
Learning Objectives:
The objective is to introduce the students with concepts and challenges of big data (3 V’s:
volume, velocity, and variety) and teach them in applications and tools to manage and
analyze the big data.
Section – A
Introduction To Big Data: Introduction, distributed file system, big data and its importance,
drivers for big data, big data analytics, big data applications. algorithms using map reduce,
matrix-vector multiplication by map reduce. Introduction to Hadoop: big data, apache
Hadoop & Hadoop ecosystem, moving data in and out of Hadoop, understanding inputs and
outputs of Map reduce - data serialization.
Section – B
Hadoop Architecture: Hadoop architecture, Hadoop storage: hdfs, common Hadoop shell
commands, anatomy of file write and read, namenode, secondary namenode, and datanode,
hadoop mapreduce paradigm, map and reduce tasks, job, task trackers, cluster setup, ssh &
hadoop configuration, hdfs administering, monitoring & maintenance.
Section – C
Big Data Privacy, Ethics and Security: privacy, reidentification of anonymous people,
regulation of big data privacy, ethics, ownership, ethical guidelines, big data security,
organizational security, security, compliance, Auditing And Protection: Steps to secure big
data, classifying data, protecting big data compliance, intellectual property challenge,
research questions in cloud security, open problems.
Section – D
Hadoop Security Design: Kerberos, default Hadoop model without security, Hadoop kerberos
security implementation & configuration, Hadoop ecosystem security: configuring kerberos
for Hadoop ecosystem components, pig, Hive, oozie, flume, hbase, sqoop.
Suggested Readings:
1. Chris Eaton, Dirk deroos et al., “Understanding Big data”, McGraw Hill, 2012.
2. Vignesh Prajapati, “Big Data Analytics with R and Hadoop”, Packet Publishing 2013.
3. Jy Liebowitz, “Big Data and Business analytics”, CRC press, 2013.
4. Frank Ohlhorst John Wiley & Sons, “Big Data Analytics: Turning Big Data into Big
Money”, John Wiley & Sons, 2013.
5. Top Tips for Securing Big Data Environments: e-book
(http://www.ibmbigdatahub.com/whitepaper/top-tips-securing-big-data-environments-
e-book)
Paper Code: MBAIT-M- MARKETING RESEARCH AND Credit=4
3005 CONSUMER BEHAVIOUR
Marks=100
Learning Objectives:
The course is intended to help participants get acquainted with various research concepts,
techniques and procedures and to develop their ability to conduct, evaluate, use and present
research findings. The course will also help students to understand the various factors
affecting consumer behavior and to understand the process of consumer buying.
Section – A
Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer behavior
and marketing strategy, Situational characteristics and consumption behavior, Consumer decision making
process, Post purchase behavior.
Section – B
Factors Influencing Consumer Behavior: Consumer specific factors influencing buying behavior,
psychological processes (motivation, perception, learning and memory) affecting consumer behavior, the buying
motive, high involvement and low involvement buying situations, Consumer behavior in adapting new products,
participants in buying decisions, Group influence- Definition, types of group (primary, secondary, formal
etc.), Family influence, roles, FLC application.
Section – C
Introduction to Marketing Research: Meaning, scope and importance of marketing research, Defining the
market research problem and developing an approach, Research design formulation, Rating Scales Juster,
Likert, Semantic Differential, Thurston, Attitude Scales. Preparing a written research report, organization of
the report, Ethical issues in marketing research.
Section – D
Applications of marketing research; Research design classification, Product research- developing products,
Specifications and attributes, Concept of test marketing. Advertising research, Market and sale analysis
research, Sales forecasting, Demand measurement. Case studies.
Suggested Readings:
1. S.L. Gupta: Marketing Research, Excel Books.
2. G.C. Beri: Marketing Research, McGraw Hill.
3. Nigel Bradley: Marketing Research - Tools and Techniques, Oxford University Press.
4. Alan Bryman, Emma Bell: Business Research Methods, Oxford University Press.
5. Gilbert A Churchill, Jr. Dawn Iacobucci: Marketing Research – Methodological Foundations, Cengage
Learning.
6. P. Narayana Reddy and G.V.R.K. Acharyulu: Marketing Research, Excel Books.
7. A. Parasuraman et.al.: Marketing Research, Biztantra.
8. William Zikmund, Barry J. Babin: Essentials of Marketing Research, Cengage Learning.
 ADVERTISING AND SALES
Paper Code: MBAIT-M- Credit=4
3006 MANAGEMENT
Marks=100
Learning Objectives:
The course is designed with an aim to develop an understanding of the decision processes in
advertising from a marketer’s point of view and to understand the concept, methods and
strategies of sales management.
Section – A

Introduction to Advertising: Advertising- an element in Marketing Mix, Role and Importance, Difference
between advertisement and publicity, Advertising as a means of communication, Setting Advertising Objectives,
DAGMAR approach to setting objectives, Media, selection, measurement of effectiveness of Media, Preparing
advertising plan, Developing message, writing copy. Advertising appeals: pre and post-testing. Media decisions,
media strategy and scheduling decisions, Planning and managing advertising campaigns.

Section – B
Integrated Marketing Communications: Different types of advertising, public relations, advertising budget
and relevant decisions, Advertising agencies, their role and importance, management problems of agencies,
client-agency relations. Advertising in India: Problems and Prospects. Role of Integrated Marketing
Communications (IMC), Designing, Objectives Setting and Budgeting for IMC programs, Developing effective
communications.
Section – C
Sales Management: Sales organization, Sales Functions and its relationship with other marketing functions,
External relationship of the Sales Department e.g. with distributors, Government and Public. Functions and
qualities of a Sales Executive. Routing and Scheduling, International Sales Management. Salesmanship:
Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods, Sales budget. Sales force
management, Recruitment, Selection, Training, Motivation and Compensation of the field sales force.
Evaluation and control of sales force, Sales Territories, Sales Quotas.
Section – D
Salesmanship: Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods, Sales
budget. Sales force management, Recruitment, Selection, Training, Motivation and Compensation of the field
sales force. Evaluation and control of sales force, Sales Territories, Sales Quotas. Case Studies.
Suggested Readings:
1. Rajeev Batra, John G.Myers, David A. Aaker: Advertising Management, Pearson Education.
2. Raghuvir Singh: Advertising-Planning and Implementation, Prentice Hall India.
3. Richard R Still, Cundiff W Edward and Govoni A P Norman: Sales Management, Decisions, policies and
Cases, Pearson Education.
4. K. K. Havaldar : Sales and Distribution Management, Tata Mc-Graw Hill.
5. G.E. Belch and M.A. Belch: Introduction to Advertising and Promotion, Irwin Publishers.
6. C.H. Sandage, V. Fryberger and K. Rotzoll: Advertising, AITBS.
Paper Code: MBAIT-M-3007 INTERNATIONAL MARKETING Credit=4

Marks=100
Learning Objectives:
The objective of this course is to develop a conceptual framework of international marketing
management so as to provide necessary knowledge and tools to develop marketing strategies
for a variety of products and services.
Section – A
Framework of International Marketing: Scope of International Marketing - International Marketing vs
Domestic Marketing - Trade Barriers such as Tariff and Non-Tariff Barriers. Transition from Domestic to
International Business. Pre-export behaviour - Motivation to export. Special difficulties in International
Marketing. Advantages or importance of International Marketing. Balance of Trade and Balance of Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing -
Controllable and Uncontrollable factors in International Marketing. Globalisation and Role of Multinational
Enterprises (MNEs).
Section – B
Product Policy - International Product Life Cycle - Export Pricing. International Marketing Decision:
Marketing Decision - Market Selection Decision - Market Entry Decision - Marketing Mix Decision.
International Marketing Research: Marketing Information System - Market Research - Marketing Research -
Methodology for Marketing Research - International Research Strategy - Desk Research and Field Research -
Market Oriented Information - International Marketing Intelligence -- Competitive Intelligence.
Section – C
International Sales Contract: Major Laws - INCO Terms - Standard clauses of International sales Contract -
Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) - World Trade
Organization (WTO) - GATS – UNCTAD. Trade Blocks: North American Free Trade Agreement (NAFTA) -
Association of South East Asian Nations (ASEAN). World Bank, IMF, International Finance Corporation -
Multinational Investment Guarantee Agency (MIGA).
Section – D
India's Foreign Trade: Recent Tends in India's Foreign Trade - India's Commercial Relations and Trade
Agreements with other countries. Institutional Infrastructure for Export Promotion in India - Export Assistance -
Export Finance - Export Processing Zones (EPZs) - Special Economic Zones (SEZs) -Role of ECGC, EXIM
Bank of India, Commodity Boards, STC, MMTC, etc. Role and Functions of Export Promotion Councils.
Overview of Export - Import Policy of India, Export Regulations: Procedure for export of goods - Quality
control and Pre-shipment Inspection Export and Import Documentation. Export Payment - Different Modes of
Payment and Letters of Credit.
Suggested Readings:
1. R.L. Varshney and B. Bhattacharya - International Marketing Management.
2. Cateora, P. R., Graham, J. L., International Marketing, McGraw Hill.
3. Douglas, S. P., and Craig, C.S., Global Marketing Strategies, McGraw-Hill
4. Onkysist, S., and Shaw, J., International Marketing, Routledge.
5. Subhash C. J., International Marketing, Cengage Learning India Pvt Ltd.
6. Export and Import Policy of Government of India.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry, Government of
India.
8. Economic Survey of India.
Paper Code: MBAIT-M-3008 INTERNET MARKETING Credit=4

Marks=100
Learning Objectives:

This course aims to provide an in-depth perspective into Internet Marketing, and help participants to appreciate
internet as an integral part of an organisation's marketing mix. The primary objective of the course is to focus on
how the Internet can serve as an invaluable resource for marketing of products and services.

Section – A

Internet Marketing: Definition and Concepts, Evolution ,Framework, Fundamentals of Internet, 10 C’s of
Internet marketing, E-Business Models, e-Revenue models. Developing Capabilities for competing on the web.
Marketing Perspective in the Internet Age. Internet Marketing Environment. Internet Marketing Information
System.

Section – B

Internet marketing mix. Marketing organization for internet marketing. Marketing control and the impact of
internet on it. E-payment mechanism. Consumer Characteristics & Branding Strategy: Branding and consistency
online/offline branding, Environmental, situational, and personal factors affecting users, Market segments
served, Brand position, Offline versus online customers, Customer satisfaction, loyalty and retention.

Section – C

Interactive Marketing: Online Advertising, Display Advertising, Email Marketing Social and Business
Networking. Product Opinion Sites. Measuring Internet Marketing Effectiveness: Strategic planning for e-
marketing, Strategies for internet Business. Taking Internet Marketing International. Mobile Marketing.

Section – D

The technology behind Internet Marketing, Website publishing, The Website, Website registration and web
hoisting, Website costs, Search Engine working, Web browsers, Search engines, SEO, Generating traffic to
website, Monitoring web activity, E-Marketing Metrics. Ethical and Legal Issues, Protection of cyber consumers
in India and CPA 1986. IT Act, 2000. Marketing and online publishing including digital copyrights, Intellectual
Property Rights.

Suggested Readings:

1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

2. Ravi Kalakota & Andrew B. Whinston, Frontiers of Electronic Commerce, Pearson Press
3. Jeffery F. Rayport & Bernard J. Jaworski- E-Commerce Tata McGraw Hill
4. P.T. Joseph: E-Commerce- A Managerial Perspective- -Prentice Hall India
5. Rajesh Chakraborti, & Vikas Kardile: Asian Manager's Handbook of E-Commerce Tata McGraw Hill
6. Parag Diwan, and S. Sharma Electronic Commerce-a Manager's Guide to E-Business. Vanity Books
7. V.K. Jain and Hemlata; Electronic and Mobile Commerce, Cyber-Tech Publication, New Delhi.
8. Phil Carpenter: e Brands, HBS Press, Boston.
9. Keen, Peter and Mark Mc-Donald: The e Process Edge, Tata Mc-Graw Hill, Delhi
10. Paul Phillips: E-business strategy, Mc Graw Hill, Delhi
Paper Code: MBAIT-F-3009 INVESTMENT ANALYSIS AND Credit=4
PORTFOLIO MANAGEMENT
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts relating to analysis of
investment and portfolio management and to provide exposure to derivatives market, its working and
inputs on strategies used in derivatives market.

Section – A

Introduction to Investment Management: Concept and objectives of investment, Difference between

Investment and Speculation, Investment and Gambling, Meaning of Investment Management, Investment
Management Process, Investment Alternatives, Features of Investment Avenues, Types of Management
Strategies, Approaches to Investment. Risk and Return: Concept of Risk, Components of Investment Risk,
Measurement of Risk through Standard Deviation, Regression Equation, Covariance, Concept of Return,
Expected Yield, Actual Yield, Holding Period Yield, Relationship between Risk and Return Efficient Market
Theory: Random walk, Weak form, semi-strong and strong form of market, Empirical tests, Comparison
between random walk.

Section – B

Fundamental and Technical Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis, Sensitivity
of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit Potential of Industries,
Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial Analysis, and Estimation of
Intrinsic Value. Meaning of Technical Analysis, Difference between Technical and Fundamental Analysis,
Assumptions, Tools, Dow Theory, Elliott Wave theory.

Section – C

Portfolio Analysis and Selection: Traditional and Modern Portfolio Theory, Merits of Diversification:
Diversification and Portfolio Risk, Portfolio Return and Risk, Calculation of Portfolio Risk, Markowitz Theory,
Efficient Frontier for two securities, Efficient Frontier for n-securities, Optimal portfolio, Sharpe single index
model, Importance of Beta, Capital Asset Pricing Model, Security Market Line, Distinction between capital
market line and security market line, Zero Beta CAPM, Tax adjusted CAPM, Limitations of CAPM, Arbitrage
Pricing Theory.

Section – D

Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications, Rupee
Averaging Technique. Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative
Valuation Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.

Suggested Readings:

1. Elton et. al:. Modern Portfolio Theory and Investment Analysis, Wiley Publications
2. Reilly Brown, Investment Analysis and Portfolio Management, Cengage Learning
3. Bodie et, al. Investments, Tata Mcgraw hill
4. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.
 STRATEGIC COST MANAGEMENT
Paper Code: MBAIT-F-3010 Credit=4

Marks=100
Learning Objectives:

The objective of the course is to acquaint the learners with the various methods of cost
determination and tools and techniques of cost control from strategic perspective

Section – A

Strategic Cost Management: Meaning, Nature and Significance of Strategic Cost Management, Limitations of
Traditional Costing, Difference between Conventional Cost Analysis and Strategic Cost Analysis, Financial,
Operational and Strategic Views of Cost, Contemporary Cost Management Tools. Activity Based Costing and
Management: Treatment of Cost, Steps, Advantages, Disadvantages

Section – B

Value Analysis: Meaning of Value Analysis and value addition, Strategic Application of Value Chain
Analysis, Customer Profitability Analysis. Strategic Positioning Analysis, Critical Success Factors Analysis.
Productivity improvement techniques: Various tools and techniques including Kaizen and Six Sigma.

Section – C

Variance Analysis : Basics of Standard Costs, Material Variances, Labour Variances, Overhead
Variances, Difficulties in Measuring Variances, Evaluation of Control based on Standard Costing,
Numerical Problems. Functional- based planning and control; budgeting – nature, administration and
effectiveness; budgeting cycle; ZBB; performance budgeting; human aspects of budgeting. Responsibility
Accounting, Measuring the performance of investment centre – ROI, RI, EVA, Behavioural aspects of
responsibility accounting, Transfer Pricing.

Section – D

Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired and Generated Assets, Importance,
Methods of Valuation for Goodwill, Brands, Patent. Relevant Indian and International accounting standards,
Current Scenario in India, Numerical Problems. Performance Evaluation : Traditional Framework of
Performance Evaluation, Performance Measurement System, Balanced Scorecard, Implementation,
Strengths and Weaknesses of Balance Scorecard, Behavioral Views, Rewards to performance, Incentive
Compensation. Cost of Quality: Cost of Conformance and Cost of Non-Conformance

Suggested Readings:

1. John K. Shank , Vijay Govindarajan: Strategic Cost Management, Free Press.

2. Callie Berliner: Cost Management for Today ’s Advanced Manufacturing - The CAM-1 Conceptual
Design, Harvard Business School Press.
3. Robert S. Kaplan and Robin Cooper: Cost & Effect, Harvard Business School Press
4. Blocher et. al. Cost Management- A Strategic Emphasis, McGraw -Hill.
5. S C Vaidya and Suveera Gill, Cost Management – A Strategic Approach, 2009
Paper Code:MBAIT-F-3011 FINANCIAL ENGINEERING Credit=4

Marks=100
Learning Objectives:
This course aims at developing understanding and analytical skills among participants regarding
applications of Financial Engineering.
Section – A
Meaning of Financial Engineering, Factors Contributing to Growth of Financial Engineering, Financial
Engineering Process and Strategies.
Section – B
Credit Analysis, Risks: sovereign and country risks, industry risks, management factor, financial risk analysis.
Credit ratings: credit spreads, interest coverage ratio and its effect on industries classification, process of credit
ratings.
Section – C
Options: Principles of options, factors affecting option value, option pricing models: single stage and two stage
binomial models, Black Scholes. Strategies: bullish options strategies, bearish options strategies and neutral
strategies, Collar spread. Interest rate options: calls and puts,caps, floors and collar. Swaps, Interest rate
swap: definition, structure of swaps, valuation of swap at outset. Currency swap: definition, valuation of
currency swap.
Section – D
Forwards and Futures: introduction, features, hedging with forward contracts, futures pricing models,
difference between forwards and futures contracts. Hedging with Futures: hedging concepts including long
hedge & short hedge, the basis, risks in hedging. Minimum variance hedge ratio, price sensitivity hedge ratio
and stock index futures hedging, Hedging strategies. Credit Derivatives: Credit default swap and Total return
swap. Application and Case studies.
Suggested Readings:
1. Salih N. Neftci: Principles of Financial Engineering, Academic Press
2. Marshall, Bansal: Advanced Finance Financial Engineering, P.H.I
3. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Oxford University
Press.
4. Don Chance: An introduction to Derivatives and Risk Management Cengage Press, Delhi
5. James A. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons, Delhi
6. Andrew M. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps
and Options John Wiley & Sons, Delhi
7. Ganguin, Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill,
Boston
8. T.S. Beder,C.M Marshall: Financial Engineering: The Evolution ofa Profession John Wiley & Sons,
Delhi
Paper Code: MBAIT-F-3012 MERGERS, ACQUISITIONS AND Credit=4
CORPORATE RESTRUCTURING
Marks=100

Learning Objectives:
Liberalized economy has generated many opportunities of combining businesses to create wealth. The
emphasis is to understand about mergers, acquisition and corporate restructuring.
Section – A
Mergers: Meaning of Merger, Reasons for M&A, Classification of Mergers, Types of Merger: Horizontal
Mergers, Vertical Mergers, Conglomerate Mergers, Accretive Merger and Dilutive Merger, Reverse Merger:
Process and Myths about Reverse Merger. Acquisition: Meaning of Acquisition, Types of Acquisition: Asset
Purchase, Stock Purchase, Difference between Mergers and Acquisition, Motives behind M & A, Value Drivers
in M & A, Reasons for failure of M&A, Process ofM & A: Planning phase and implementation Phase. M&A
Analysis: Synergy Value Determination, Determination of Price Paid to Target, Financing of M&A: Debt
Financing, Equity Financing, Cash financing., Determination of combined company's new capital structure, cost
of equity, cost of capital and Share Exchange Ratio Determination.
Section – B
Valuation: Meaning, Factors to be considered for Valuation, Types of values: Going concern Value,
Liquidation Value and Market Value, Methods of Valuation: Asset based Valuation method, Earning based
valuation, Market based valuation, Book value approach, Stock and Debt approach, Direct Comparison
Approach and Discounted Cash flow method of valuation. Cross Border Acquisition: Meaning, Need, Benefits
of Cross Border Acquisition and Difficulties in Cross Border Acquisition. Post Merger Issues: Tools for
Integration, Strategies for Post Merger Success, Post merger growth strategies, Human aspects in mergers and
acquisition, Failures in Post-merger Integration and Successful Post-merger Integration.
Section – C
Corporate Restructuring: Meaning, Conceptual framework, McKinsey 7S Model, Reasons for restructuring,
Barriers to corporate restructuring, Key Elements, Types of corporate restructuring: Financial. Portfolio and
Organisational Restructuring, Hardware and Software Restructuring, Strategic Options in restructuring,
Implications of corporate restructuring for investors, customers, management, employees and others.
Restructuring through Joint Ventures: Meaning, Characteristics, Objective, Rationales, Reasons for failure of
Joint Venture. Restructuring through Buyouts: Leveraged buyouts: Meaning' of Leveraged buyouts, Types,
Criteria for identifying the leveraged buyouts, strategic analysis investment/divestment. Management Buyouts:
Meaning of Management Buyouts, Characteristics, Benefits; General Economic and Financial factors for
Buyouts, Sources of Gains in Buyouts: Tax Benefit, Management Incentives, Wealth Transfer Effect,
Asymmetric Information and Under pricing. Efficiency considerations.
Section – D
Due Diligence: Concept, Need, Transaction requiring Due-diligence, Process, Types: Financial, Legal,
Operational, Intellectual, IT and Human resource Due Diligence, Due diligence and M&A failure. Strategic
Alliance: Types, Reasons, Implications of Strategic Alliance, Strategic Management of Alliances. Divestitures:
Meaning, Types, Reasons for Divestiture, Benefits of Divestiture. Case studies.
Suggested Readings:
1. Aurora, Shetty and Kale, Mergers and Acquisition, Oxford University Press.
2. Weston, Chung and Hoag, Mergers, Restructuring and Corporate Control, PHI Learning
3. Krishnamurti and Vishwanath, Mergers, Acquisition and Corporate Restructuring, Sage
4. Vadapalli, Mergers, acquisition and Business Valuation, Excel Publication.
5. DePamphilis: Mergers, acquisitions and other restructuring activities, Elsevier Limited
Paper Code:MBAIT-H- INTERNATIONAL HUMAN RESOURCE Credit=4
3013 MANAGEMENT
Marks=100

Learning Objectives:
The objective of this course is to give students a complete exposure to all aspects of International HRM. The
course emphasizes importance of Human Capital in the organizations of today. It also provides a comprehensive
overview of International Human Resource Management (IHRM) practices being used by IHRM practitioners in
multinational enterprises.
Section – A
Introduction to IHRM drivers of globalization, variables that moderate differences between HRM and
IHRM. IHRM trends and future challenges: Ethics in international business, strategies IHRM.
Sustaining International Business Operations: Approaches to staffing- ethnocentric, polycentric,
geocentric, regiocentric, reasons and types of international assignments, role of expatriates, role of
non expatriates
Section – B
Recruiting and selecting staff for international assignments: issues in staff selection, reasons for
expatriate failure, factors moderating performance, selection criteria. Training and development: Role
of expatriate training, effective pre-departure training programmes, effectiveness of pre departure
training, developing staff through international assignments. Compensation: Objectives of
International compensation, Key components of international compensation programme, Approaches
to international compensation. Re-entry and Career Issues: Repatriation Process, Individual reactions
to re-entry, Multinational responses, Designing repatriation programme.
Section – C
HRM in host country context: standardisation and adaptation of work practices, retaining, developing
and retrenching staff. Culture and IHRM: Concept of Culture, Cross Cultural Studies, Hofstede’s
Model of National Culture. Industrial Relations: Key issues in international Industrial relations, trade
unions and international industrial relations, response of trade unions to multinationals. Performance
Management: Multinational performance management, performance management of international
employees, Performance appraisal of international employees, Appraisal of HCNs.
Section – D
IHRM Trends and future challenges in Infrastructure industry: International business ethics and
HRM, research issues and theoretical developments in international HRM. HRM in cross border
merges and acquisitions: Motives behind mergers and acquisitions, HR Interventions.
IHRM in Select Countries: America, Japan, China, Korea, Africa, Europe, India. *Cases on
IHRM practices.
Suggested Readings:
1. K. Aswathappa, D. Sadhna: International Human Resource Management, Tata Mcgraw-Hill.
2. Monir H. Tayeb: International Human Resource Management, Oxford University Press.
3. Chris Brewster: International Human Resource Management, Orient Longman.
4. Tony Edwards and Chris Rees: International Human Resource Management, Pearson Education.
5. F. Luthans: Organizational Behaviour, Tata McGraw Hill.
6. D.R. Brisloe and R.S. Schuler: International Human Resource Management: Policy and Practice for the
Global Enterprise, Routledge.
Paper Code: MBAIT-H-3014 ORGANIZATIONAL DEVELOPMENT Credit=4

Marks=100

Learning Objectives:

The aim of this course is to provide valuable insights in managing change in such a way that
knowledge and skills are transferred to build the organisation’s capability to achieve goals and solve
problems. It provides an insight into the dynamics of Organisational Development and OD
Interventions.

Section – A

Introduction to Organisational Development: Definition, Growth, Relevance of OD. Underlying

Assumptions and Values: Assumptions and Implications about People as Individuals, Assumptions and
Implications about People in Groups, Assumptions and Implications about People in Organisations.
Foundations of OD: Models and Theories of Planned Change, Systems Theory, Participation and
Empowerment, Teams and Teamwork, Parallel Learning Structures, Normative Re-Educative Strategy: Applied
Behavioural Science, Action Research.

Section – B

OD Interventions: Definition, Nature, Major Families of OD Interventions, Classification of OD Interventions.

Team Interventions: Team Building Interventions, Family Group Diagnostic Meeting Family Group Team
Building Meeting, Role Analysis Technique, Role Negotiation Technique, Responsibility Charting, Force Field
Analysis, Gestalt Approach. Inter-group Interventions and Third Party Peacemaking Interventions: Inter-
group Team Building Interventions, Third Party Peacemaking Interventions, Organisation Mirror Intervention,
Partnering.

Section – C

Personal, Interpersonal, Group Process Interventions: Employee Empowerment, Sensitivity Training, Johari
Window, Transactional Analysis, Life and Career Planning Interventions, Stress Management Interventions.
Comprehensive Interventions: Confrontation Meeting, Strategic Management Activities, Survey Feedback,
Renis Likert’s System, Grid OD, Contingency Theory of Lawrence and Lorsch.

Section – D

Structural Interventions: Job Design, Quality Circles, MBO, Work Restructuring, Quality of Work-life. Role
and Style of OD Practitioner: External and Internal Practitioner, Competencies of OD Practitioner, OD
Practitioner styles, Ethical Guidelines and Dilemmas for OD Practitioners.

Suggested Readings:

Wendell L French, Cecil H Bell, Jr.: Organization Development - Behavioral Science Interventions for
Organization Improvement, Pearson Education.
2. Thomas G Cummins, Christopher G. Worley, Organizational Development & Change, Southwestern College
Publishing.
3. W. Warner Burke: Organizational Development - A Process of Learning and Change, Prentice Hall India.
4. Don Harvey, Donald R. Brown: An Experiential Approach to Organizational Development, Prentice Hall
India.
5. D.R. Brown and D. Harvey: An Experiential Approach to OD, Pearson Education.
Paper Code: MBAIT-H-3015 LABOUR LAWS Credit=4

Marks=100
Learning Objectives:
The objective of this course is to enhance the understanding of Indian corporate environment relating to
legislative framework. Emphasis would be given to provisions and case laws of various acts, as are applicable to
the sectoral organizations.
Section – A
The Industrial Disputes Act, 1947: Industry, Workman, Industrial Dispute - methods and authorities for the
settlement of industrial disputes, Strikes and Lockouts; Layoff and Retrenchment with latest amendments.
Employees Provident Fund & Miscellaneous Provisions Act, 1952 - objective, coverage, employers’
obligations, benefits, penalties with latest amendments.
Section – B
The Trade Unions Act, 1926: Trade Union, Registration, of Trade Unions, Rights and Liabilities of registered
trade unions. Collective Bargaining: Importance, Levels, Collective agreements, Hurdles to Collective
Bargaining in India with latest amendments. Payment of Wages Act, 1936 - deductions and authorities, critical
appraisal of the Act with latest amendments. Minimum wages act, 1948 - fair wages, living wages, minimum
wages, fixation of minimum rate of wages, critical appraisal of the Act with latest amendments.
Section – C
Factories Act, 1948: Factory, Worker, Manufacturing process, Provisions of health, Safety and Welfare,
Working hours of adults, Special provisions relating to children, Annual leave with wages with latest
amendments. The Workmen's Compensation Act, 1923: Workman, Employer's liability to pay compensation,
Disablement, Amount of compensation, critical appraisal of the Act with latest amendments.

Section – D
Standing Orders Act, 1948: Standing orders, Certification of draft standing orders, Duration and Modification of
certified orders, critical appraisal of the Act with latest amendments. Employee's State Insurance Act, 1948:
Contribution, Principle employer, Immediate employer, Different benefits, critical appraisal of the Act with
latest amendments. The Payment of Gratuity Act, 1972: Objective, Coverage, Employers’ obligations, benefits,
critical appraisal of the Act with latest amendments.
*Case studies on applicability of labour laws in sectoral organizations.

Suggested Readings:
1. Meenu Paul: Labour & Industrial Law, Allahabad Law Agency.
2. S.N. Mishra: Labour & Industrial Law, Central Law Publications.
3. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
4. Venkata Ratnam: Industrial Relations, Oxford University Press.
5. A. Monappa: Industrial Relations, Tata McGraw Hill.
6. S.N. Dhayani: Industrial Relations System, Sultan Chand and Sons
7. K.K. Ahuja: Industrial Relations - Theory and Practice, Deep and Deep Publications.
8. J.T. Dunlop: Industrial Relations System, Harvard Business Press.
9. E.A. Ramaswamy and U. Ramaswamy: Industry and Labour Oxford University Press
Paper Code: MBAIT-H-3016 PERFORMANCE MANAGEMENT Credit=4

Marks=100
Learning Objectives:

This course integrates concepts and current day practices to provide insight into Performance Management
systems and models in order to understand and appreciate the intricacies of Reward Management in
organizations.

Section – A

Performance Management: Meaning of Performance, Concept and Definition of Performance Management,

Concerns of Performance Management, Focus of Performance Management, Difference between Performance
Management and Performance Appraisal, Performance Management Systems: Concept, Role of Performance
Management Systems, Characteristics of Ideal Performance Management System, Problems with Poorly
Manages Performance Management Systems, Process of Performance Management.

Section – B

Performance Planning: Setting Objectives, Process of Performance Planning, Contents of a Performance Plan,
Role of Goal Setting Theory in Building Performance Plans, Performance Plan and Role Description.
Monitoring Performance: Concept, Objectives of Performance Monitoring, Methods used for Monitoring
Performance. Mentoring Performance: Objectives, Process of Managee Development, Types of Mentors,
Mentoring Process.

Section – C

Annual Stocktaking: Stocktaking Performance, Principles of Stocktaking Performance, Measurement Issues,

Review Discussions, Purpose of Annual Stocktaking, Contents and Characteristics of Stocktaking Discussions.
Appraising for Recognition and Reward: Appraiser and Appraisee Concerns, Common errors in Appraisal,
Methods of Appraisal, Implementing Appraisal.

Section – D

Reward Management: Definition, Aims of Reward Management, Factors Affecting Pay Levels, Financial/ Non
Financial Rewards, Reward Philosophy, Reward Strategy, Reward Policy, Evaluating Reward Processes,
Developing Reward Processes. Pay Structures: Aim of Pay Structures, Developing Pay Structures, Graded Pay
Structures, Job Family Modeling, Broadbanding.

Suggested Readings:

1. Michael Armstrong and Angela Baron: Performance Management, Jaico Publishing House.
2. Chadha, Prem: Performance Management: It’s about performing, Not just appraising, Macmillan.
3. T.V. Rao: Performance Management and Appraisal Systems, Sage Publication.
4. Michael Armstrong and Helen Murlis: Handbook of Reward Management, Crest Publishing House.
5. S.R. Kandula: Performance Management – Strategies, Interventions, Drivers, Prentice Hall India.
6. D. Goel: Performance Appraisal and Compensation Management – A Modern Approach, Prentice Hall
India.
7. 7. R.I. Henderson: Compensation Management – Rewarding Performance in the Modern Organization,
Reston Publishing.
Paper Code: MBAIT-O- SUPPLY CHAIN MANAGEMENT Credit=4
3017
Marks=100
Learning Objectives:

This Module offers practical understanding to learn the scientific methods of Supply Chain Management,
including material and equipment planning, procurement, logistics, inventory management, and financial issues
pertaining to supply chains.

Section – A

Introduction to Supply Chain Management: Definition, Scope & Importance of Supply Chain Management, Key
drivers Of the SCM, Features of Supply Chain Management, Supply Chain Network – 1st Tier , 2nd Tier,
Network decisions in SCM, Suppliers and Customers, Customer Service Dimension (Seven “R” Principles,
Service after sale, Customer delight)

Section – B

Role of Logistics in Supply Chains: Definition of Logistics Management, Scope and role of Transportation,
Traffic & transportation, Relationship between transportation and other business functions, Transport
Economics: Distance – volume-density, Freight Cost, Handling, Liability, Market factors, Third party logistics
(3 PL) & fourth party logistics service provider (4 PL), Logistics equipment, Reverse Logistics, Government
rule & regulations related to Logistics, Purchase Cycle, Make or Buy.

Section – C

Inventory Management: Inventory Control, Planning & Managing Inventories, Warehouse Management
(Receipt, issue, storage and preservation, stock verification, In bound and out bound distribution operations),
Order Management, Competitive advantage through logistics and supply chain management, Supply chain
process integration, performance measurement, Value Chain. Planning demand and supply: Planning &
Sourcing in Supply Chain, Demand forecasting, Type and Time horizon of forecast and category of forecasting,
aggregate planning

Section – D

Financial issues in Supply Chain - Macro and micro view, Asset management, Du Pont Model, Supply Chain
Costing, Decision environment in SCM, Global supply chain perspectives - New business models. Role of IT in
supply chain management. Case studies on SCM.

Suggested Readings:

1. Harald Dyckhoff et al, Ed.: Supply Chain Management and Reverse Logistics, Springer (India).
2. Jayashree Dubey and M.L. Saikumar Ed.: Supply Chain Management, IIPE Hyderabad and New
Century Publication.
3. Sarika Kulkarni, Ashok Sharma: Supply Chain Management-Creating Linkages for Faster
Business Turnaround, McGraw Hill.
4. RP Mohanty: Supply Chain Management-Theories and Practice, Biztantra.
5. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management,Pearson
Education.
6. Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson
Education.
Paper Code: MBAIT-O-3018 ADVANCED PRODUCTION Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The paper aims to make the learners understand a systems view of operations and to understand the
conversion of inputs into outputs with various technologies.

Section – A

Operations Management: Concepts and Functions, Trends and Issues. Product Development Process: Concept,
Product Development Process, Tools for Efficient Product Development. Design of Manufacturing Process:
Determinants of Process Characteristics in Operations, Types of Processes and Operation Systems, Product-
Process Matrix. Design of Service Systems.

Section – B

Facility Location: Importance, Factors affecting Location Analysis, Location Planning Methods Facility
Layout: Objectives, Advantages, Types of Layouts. Capacity Planning: Concepts, Factors affective
Capacity, Planning, Capacity Planning Framework. Production Planning & Control (PPC): Concepts,
Objectives, Functions. Work Study: Productivity, Method Study, Work Measurement.

Section – C

Materials Management: Concepts and Objectives. Introduction to modern Productivity techniques: Just in
time, Kanban System, Total quality management & Six Sigma. Purchasing Management: Objectives,
Functions, Methods, Procedure.

Section – D

Stores Management: Types of Stores, Functions, Coding Methods. Inventory Planning and Control :
Concepts , Types of inventory, Inventory Control Systems, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs , Selective Control of Inventory. Maintenance Management: Concepts,
Objectives, Functions, Types of Maintenance.

Suggested Readings:

1. Mahadevan, B. (2017). Operation Management: Theory and Practice, Perason India, Delhi
2. N.G. Nair: Production & Operation Management, Tata McGraw Hill
3. Everett E. Adam & Ronald J. Ebert: Production & Operation Management, Prentice Hall India
4. Ritzman Krajewski: Operations Management, Pearson Education Asia
4. Sarin Buffa: Modern Production and Operations Management, John Wiley .
5. S . N. Chary: Production & Operations Management, Tata McGraw Hill.
6. Gaither: Operations Management, Thomas Learning
Paper Code: MBAIT-O- BUSINESS PROCESS RE- Credit=4
3019 ENGINEERING
Marks=100
Learning Objectives:

The objective of this course is to develop abilities to evaluate existing management practices so as to
design and reengineer processes.

Section – A

Definition of reengineering, time for reengineering, why business process start to fail, explanation of change
theory, reengineering mission and scope, reengineering cost, survival and growth strategies, rethinking business
processes.

Section – B

The new world of work, the enabling role of information. technology, perspectives on the customer,
understanding markets, customer research within markets, service and specifications from the customer,
insights from customer analysis.

Section – C

Understanding the influences in the background, perspectives on the background, dynamic nature of the
industry, competitive intelligence: Bringing the background into focus, mapping the way work gets done,
identifying areas for improvement. Planning for change, refined mission and scope, design options and
alternatives, mapping the new process, developing business policies, information channels and communications,
feedback for continuous improvement, implementing system and structural changes.

Section – D

Recent trends and Issues in BPR: downsizing dilemma, maximizing the chances for reengineering success,
resistance to change, the transition process, revitalizing the organization for long term durable change. Case
studies.

Suggested Readings:

1. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition.
2. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business Resolution,
Nicholas Brealey Publishing Limited; London.
3. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing
4. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.
5. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education
Paper Code: MBAIT-O-3020 MANAGEMENT OF TECHNOLOGY AND Credit=4
INNOVATION
Marks=100

Learning Objectives:

This course is designed to help participants understand the importance of managing Technology and
innovation, leading to better appreciation of them being a source of competitive advantage.

Section – A

Technology Management: Understanding Technology and its Relationship with Wealth of Nations and Firms
Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports /
Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology Management.

Section – B

Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing
Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and Climate for
Change: Role of Leadership; Managing Transformations

Section – C

Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent
Engineering. Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving,
Managing Lateral Thinking.

Section – D

Technology management: Leveraging technology for growth in organizations. Process innovations in

organizations. Case studies.

Suggested Readings:

1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.
2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier Science,
Permagon
3. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2 nd
Edition, Oxford University Press.
4. Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
5. Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage. Pearson
Education.
6. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc. , USA.
Paper Code: MBAIT-4001 STRATEGIC MANAGEMENT Credit=4

Marks=100

Learning Objectives:

Objective: The objective of this course is to create in-depth understanding of various corporate strategies, their
formulation, implementation and process of change in strategies. Further the course will enable participants to
appraise various strategies issues.

Section – A

Introduction: Definition, Concept, Phases of strategic management, Benefits of strategic management,

Challenges to Strategic Management, Elements of Strategic Management, Strategic Decision Making. Vision,
Mission , Objectives and Goals: Definitions, Characteristics of an Effective Vision Statement, Components
and Characteristics of a Mission Statement, Importance of Mission Statement, Characteristics of Good
Objectives, Characteristics of Effective Goals, Types of Goals

Section – B

The External Environmental Analysis: Identifying External Environmental Variables, Segments of the
General Environment, Industry Analysis- Porter’s Five Forces Model, Strategic Groups, Strategic Types, Hyper-
competition. Organisational Analysis: Concept, Core and Distinctive Competencies, VRIO Framework,
Competitive Advantage, Moving from Sustainable to Transient Competitive Advantage, Value Chain Analysis,
Scanning Functional Resources and Capabilities. Strategy Formulation: SWOT analysis, Strategies Factor
Analysis Summary (SFAS), TOWS matrix. Corporate Strategy: Directional Strategies- Growth, Stability,
Retrenchment, Portfolio Analysis- BCG Matrix, GE Matrix, Corporate Parenting.

Section – C

Business Level Strategy: Competitive strategy- Porter’s Competitive Strategies- Differentiation, Cost
Leadership, Focus, Risks and Issues in Competitive Strategies, Industry Structure and Competitive Strategy,
Competitive Tactics Cooperative strategies- Collusion, Strategic Alliance. Functional Strategy: Marketing,
Financial, Operation, Human resource, Research and development, Risk culture, Strategy in Global
Environment, Strategies to Avoid, Strategic Choice. Strategy Implementation: Developing Programmes,
Budgets and Procedures, Achieving Synergy, Stages of Corporate Development, Organisational Life Cycle,
Types of Organisational Structures, Problems Associated with Strategy Implementation, Reengineering and
Strategy Implementation

Section – D

Strategic Evaluation and Control: Stages of Strategic Evaluation and Control, Measuring Performance, Types
of Control, Strategic Information Systems, Problems in Measuring Performance, Measures for Effective
Control. Emerging Strategic Trends: International Issues in Strategy Implementation, Transient Competitive
Strategies, Red Ocean to Blue Ocean, Edge Strategy.

Suggested Readings:

1. Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An Integrated Approach, Cengage Learning,
India.
2. Thompson, Arthur A. and A. J. Strickland, Strategic Management, McGraw Hill, New York.
3. Hitt, Michael A., Ireland, R. D., Hokisson, Robert E. and S. Manikutty, Strategic Management: A South-
Asian Perspective, Cengage Learning, India
4. Porter, M.E., Competitive Strategy, The Free Press, New York,1980.
5. Porter, M.E., The Competitive Advantage, The Free Press, New York, 1985.
Paper Code: MBAIT-4002 SEMINAR ON CORPORATE Credit=2
GOVERNANCE
Marks=50
Learning Objectives:

The objective of this course is to acquaint learners with concepts of corporate governance and to explore
business, financial, political and legal issues affecting systems by which corporations are directed and controlled
both in developed and developing countries.

Section – A

Introduction to Corporate Governance: Meaning, Significance of Corporate Governance Conceptual

framework of Corporate Governance. Theories and Principles of Corporate Governance, Emergence of
Corporate Governance in India, Pioneers in Good Governance Practices, Future of Corporate Governance in
India

Section – B

The External Agents and Institutions of Corporate Governance: The purpose of the corporation, for whom
does the corporation exist (shareholders, stakeholders, the community, and the state) and their role in Corporate
Governance. The Internal Agents and Institutions of Corporate Governance: Role of Board of Directors,
Managers, and Shareholders in Ensuring Corporate Governance Corporate Social Responsibility

Section – C

Accountability of managers and stockholders: Defining and enforcing managers’ duties, mechanisms of
stock holders accountability (through voting and proxy contests, derivative and class actions, takeovers, tender
offers, and markets for corporate control)

Section – D

Facilitators, Role Players and Regulators: Role of regulators, government enforcement in Corporate
Governance, legislative (introduction to Indian and foreign initiatives); gatekeepers and access to capital
(auditors, investment bankers, rating agencies, exchanges, the financial press). Clause 49 of the listing
agreement. Corporate Governance provision in the companies acts 2013. Role of SEBI in Promoting Corporate
Governance in India. Globalisation and Corporate Governance, Emerging Trends in Corporate Governance.

Suggested Readings:
1. Fernando, A.C., Corporate Governance: Principles, Policies and Practices, Pearson Education.

2. U.C. Mathur: Corporate Governance & Business Ethics, Macmillan.

3. C.V. Baxi: Corporate Governance, Excel books.

4. Swami (Dr.) Parthasarathy: Corporate Governance, biz tantra.

5. Donald. H. Chew Jr.: Corporate Governance at the Cross Roads, Tata McGraw Hill.

6. Jill Solomon: Corporate Governance & Accountability, Wiley India.

7. Kesho Prasad: Corporate Governance, Prentice Hall India.

8. Christine A. Mallin: Corporate Governance, Oxford.

9. Subhash Chandra Das: Corporate Governance in India, Prentice Hall India.

Paper Code: MBAIT-4003 WORKSHOP ON DEVELOPING Credit=2
ENTREPRENEURIAL SKILLS
Marks=50
Learning Objectives:

The primary objective of this course is to develop potential entrepreneurs, helping them in
understanding how to sense the entrepreneurial opportunity and start up a venture. The course will
sensitize students about the competencies required and institutional framework promoting
entrepreneurial spirit in India.

Section – A

Entrepreneurship: Concept and Definitions, Entrepreneurship and Economic Development, Classification and
Types of Entrepreneurs, Social entrepreneurship. Defining Startups, Startup scenarios in India-opportunities and
challenges. Entrepreneurial Competencies, Traits/Qualities of Entrepreneur, Manager Vs. Entrepreneur. Factor
Affecting Entrepreneurial Growth, Life cycle of entrepreneurship

Section – B

Starting a venture: Identification and Product Selection: Entrepreneurial Opportunity Search and Identification,
Criteria to Select a Product, Conducting Feasibility Studies. Opportunity recognition and entry strategies: New
product, Franchising, Partial Momentum, Sponsorship and Acquisition

Section – C

Business Plan: Building and presenting business plan. Financial Plan: Estimating Financial Projections,
Preparation of projected statements of financial position, income statement and cash flows, Funding and
entrepreneurial finance, Angel investors, Venture capital, Microfinance, Crowd funding. Marketing Plan:
Entrepreneurial Marketing, Conducting market analysis, Building marketing strategies. Human Resource Plan:
Talent acquisition and management

Section – D

Legal Issues for an Entrepreneur. The creation and Protection of Knowledge, Intellectual Property, Copyrights,
Design rights, Trademarks, Patents.
Government initiatives and schemes: Start Up India, Make in India, Skill India.

Suggested Readings:

1. Drucker: Innovation and Entrepreneurship -Routledge

2. Strokes, Wilson and Mador: Entrepreneurship, South Western Cengage Learning.
3. D.H. Holt: Entrepreneurship – New Venture Creation, Prentice Hall India.
4. Hisrich, Peters and Shepherd: Entrepreneurship, Tata Mc Graw Hill Companies.
5. Singhvi and Chandak: Business Environment and Entrepreneurship, Taxman
 OPERATIONS RESEARCH
Paper Code: MBAIT-4004 Credit=4

Marks=100
Learning Objectives:
Upon completion of this course, students will be able to: Formulate a real-world problem as a
mathematical programming model and Implement and solve the model in EXCEL.
Section – A

Introduction: Problem solving and Decision Making, Quantitative analysis, Management

Science Techniques, Linear Programming: Simplex Method, Big-M Method, Two Phase
Method, Maximization Problems, Minimization Problems, Duality, Sensitivity Analysis and
Interpretation of Solution, Applications in Marketing, Finance, and Operations Management
Section – B
Advanced Linear Programming Applications: Data Envelopment Analysis, Revenue
Management, Portfolio Models and Asset Allocation, Game Theory, Distribution and
Network Models: Transportation Problem, Assignment Problem, Transshipment Problem,
Shortest-Route Problem, Maximal Flow Problem.
Section – C
Integer Linear Programming: Types of IL Programming Models, Graphical and Computer
Solutions for IL Program, Nonlinear Optimization Models: Unconstrained Problem,
Constrained Problem, Project Scheduling: PERT/CPM, Inventory Models
Section – D
Decision Analysis: Decision Making without Probabilities, Decision Making with
Probabilities, Goal Programming, Forecasting: Components of Time Series, Smoothing
Methods
Suggested Readings:
1. Anderson, Sweeney, Williams, Martin, “An Introduction to Management Science-
Quantitative Approaches to Decision Making”, 13th edition, Cengage Learning.
2. Hiller, F.S. and Lieberman, G.J., Introduction to Operations Research (9th ed.),
McGraw-Hill.
3. Cliff Ragsdale, “Spreadsheet Modeling and Decision Analysis: A Practical
Introduction to Business Analytics”, 8th Edition, Cengage
4. Pradep Prabhakar Pai, “Operations Research- Principles and Practice, Oxford Higher
Education.
Paper Code: MBAIT-4007 PROGRAMMING FOR DATA Credits=4
ANALYTICS
Marks=100

Learning Objectives:

The objective of this course is to give basic idea of Python and its use as a data analysis tool. The students will
learn about loading data from a variety of common formats, manipulating data efficiently with Pandas and basic
web scraping.

Section – A

Python Concepts, Data Structures, Classes: Interpreter, Program Execution, Statements, Expressions, Flow
Controls, Functions, Numeric Types, Sequences, Strings, Tuples, Lists and Class Definition, Constructors,
Inheritance, Overloading, Text & Binary Files, Reading and Writing. Data Wrangling: Combining and Merging
Datasets, Reshaping and Pivoting, Data Transformation, String Manipulation, Regular Expressions.

Section – B

Data Aggregation, Group Operations, Time series: Group by Mechanics, Data Aggregation, Group wise
Operations and Transformations, Pivot Tables and Cross Tabulations, Date and Time Date Type tools, Time
Series Basics, Data Ranges, Frequencies and Shifting.

Section – C

Web Scraping: Data Acquisition by Scraping web applications, submitting a form, Fetching web pages,
Downloading web pages through form submission, CSS Selectors. Visualization in Python: Matplotlib package,
Plotting Graphs, Controlling Graph, Adding Text, More Graph Types, Getting and setting values, Patches.

Section – D

Exploratory analysis in Python using Pandas: Introduction to series and dataframes, Analytics
Vidhya datase, Loan Prediction Problem, Data Munging in Python using Pandas, Building a Predictive Model in
Python: Logistic Regression, Decision Tree, Random Forest

Suggested Readings:

1. Mark Lutz, “Programming Python”, O'Reilly Media, 4th edition, 2010.

2. Mark Lutz, “Learning Python”, O'Reilly Media, 5th Edition, 2013.
3. Tim Hall and J-P Stacey, “Python 3 for Absolute Beginners”, Apress, 1st edition, 2009.
4. Magnus Lie Hetland, “Beginning Python: From Novice to Professional”, Apress, Second Edition, 2005.
5. Shai Vaingast, “Beginning Python Visualization Crafting Visual Transformation Scripts”, Apress, 2nd
edition, 2014.
6. Wes Mc Kinney, “Python for Data Analysis”, O'Reilly Media, 2012.
7. White, “Hadoop: The Definitive Guide”, Third Edition ,O’Reilly, 2012.
Paper Code: MBAIT-4008 IOT FUNDAMENTALS Credits=4

Marks=100

Learning Objectives:

The objective of this course is to impart knowledge about concepts of IoT and the various building blocks,
applications and ecosystems associated with the IoT. To understand the architecture and standards as well as
connectivity protocols in IoT.

Section – A

Introduction to IoT: Genesis of IoT, IoT and Digitization, IoT Impact, Convergence of IT and OT, IoT
Challenges, IoT Network Architecture and Design: Drivers Behind New Network Architectures, Comparing IoT
Architectures, A Simplified IoT Architecture, The Core IoT Functional Stack, IoT Data Management and
Compute Stack

Section – B

Smart Objects: The “Things” in IoT: Sensors, Actuators, and Smart Objects, Sensor Networks, Connecting
Smart Objects: Communications Criteria, IoT Access Technologies, IEEE 802.15.4, IEEE 802.15.4g and
802.15.4e, IEEE 1901.2a, IEEE 802.11ah, LoRaWAN, NB-IoT and Other LTE Variations

Section – C

IP as the IoT Network Layer: The Business Case for IP, Need for Optimization, Optimizing IP for IoT, Profiles
and Compliances, Application Protocols for IoT: The Transport Layer, IoT Application Transport Methods

Section – D

Data and Analytics for IoT: An Introduction to Data Analytics for IoT, Machine Learning, Big Data Analytics
Tools and Technology, Edge Streaming Analytics, Network Analytics, Securing IoT: A Brief History of OT
Security, Common Challenges in OT Security, How IT and OT Security Practices and Systems Vary, Formal
Risk Analysis Structures: OCTAVE and FAIR, The Phased Application of Security in an Operational
Environment

Suggested Readings:

1. David Hanes, Gonzalo Salgueiro, Patrick Grossetete Robert Barton, Jerome Henry, “IoT
Fundamentals: Networking Technologies, Protocols, and Use Cases for the Internet of Things”, Cisco
Press.
2. Erik Brynjolfsson and Andrew McAfee, “The Second Machine Age: Work, Progress, and Prosperity
in a Time of Brilliant Technologies”
3. Nitesh Dhanjani, “Abusing the Internet of Things: Blackouts, Freakouts, and Stakeouts”
4. Daniel Kellmereit and Daniel Obodovski, “The Silent Intelligence”
Paper Code: MBAIT-4009 IT PROJECT MANAGEMENT Credits=4

Marks=100
Learning Objectives:

The objective of this course is to demonstrate professional level competencies in the areas of project
management and project management leadership. To conduct project planning activities that accurately forecast
project costs, timelines, and quality.

Section – A

Fundamentals of Project Management: Project Management and SDLC, The Project Planning Document, Roles,
Project Management Office, Project Management Methodologies, Project Management Process Maturity Model,
Project Management Skill Sets: Role of the Project Manager, Interpersonal Skills, Business Skill Sets, Technical
Competencies, Managing the Project Team: Team Dynamics, Team Building, Motivational Techniques

Section – B

Project Tracking and Control: The Inevitability of Change, Project Metrics, Other Metrics, Process
Improvement, Project Critical Success Factors: Critical Success Factors, Project Scope Management and System
Requirements: Managing Ideas, Defining Business and Project Goals, Project Scope, Constraints, Additional
RFP Information, General Requirements, Technical Requirements

Section – C

Project Scheduling: The Task Network, Project Scheduling, Project Management Charts, Leveling and Resource
Allocation, Project Estimation: Importance, WBS—The Basis for Project Estimates, The Process of Human
Resource Estimation, Effort estimation, Other Estimation Techniques, Estimating Nonhuman Resources,
Budgeting, Financial Analysis

Section – D

Project Risk: Risk Management, RMMM Strategy, Quantitative Risk Analysis, Risk Checklists, Procurement
Management: Outsourcing, Procurement Planning, Project Termination: The Project Audit, Lessons Learned,
Change Control, Configuration Control or Enhanced Change Control, Software Quality: Importance, Definition,
Quality models, product and process matrices, QMS, Process Capability models, techniques for enhancing
Software Quality

Suggested Readings:

1. Jessica Keyes, “Leading IT Projects – The IT Manager’s Guide”, CRC Press.

2. Bob Hughes et al: Project Management for IT-Related Projects, The British Computer Society
3. Robert T. Futrell, Donal F. Shafer, Linda I. Shafer: Quality Project Management, South Western
Pearson.
4. Eric Verzuh: The fast forward MBA in Project Management, Wiley Publisher.
5. Dennic Lock: Project Management (Ninth Edition), Gower Publishing Ltd.
Paper Code: MBAIT-M- INDUSTRIAL AND RURAL Credit=4
4010 MARKETING
Marks=100
Learning Objectives:

The course aims at imparting the knowledge about industrial marketing and also to orient participants to the
realities of marketing of products and services in rural India.

Section – A

Introduction to Industrial Marketing: Definition of Industrial & Consumer Product, Basis of Classification,
Difference between Industrial & Consumer Marketing, Concept of Derived Demand, Classification of Industrial
Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Industrial Buying Process,
Buying Situation Analysis, Buying Motivations of Organizational Buyers, Purchaser’s Evaluation of Potential
Suppliers, Environmental Influences on Organizational Buying

Section – B

Marketing Strategies: Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product
Development, Managing Business Marketing Channels, Industrial Pricing Process

Section – C

Introduction to Rural Marketing: Definition, Concept, Scope, Nature, Size and Nature of Indian Rural
Markets Rural Demand, Buying Characteristics, Decision Process, Behavior and Evaluation. Product Strategy:
Significance, concepts and product mix decisions. Pricing Strategy: Objectives, Policies and Strategies.
Promotion Strategies: Advertising, Sales Promotion, Communication in Rural Marketing - Language and
Culture Distribution Strategies for rural Marketing and channels of distribution, Public distribution systems.

Section – D

Intervention of IT in Rural Markets. Rural marketing environment, Segmenting the Rural Market, Targeting
and Positioning. Products and service mix for rural areas. Role of Cooperative Govt. and Financial institutions.
Problems in rural marketing, future of rural marketing. Case Studies

Suggested Readings:

1. Krishana K Hawaldar: Industrial Marketing, Tata McGraw Hill.

2. Francis Cherunilam: Industrial Marketing Text and Cases, Himalaya Publishing House
3. Reeder et al: Industrial Marketing: Analysis, Planning & Control, Prentice Hall India.
4. Hory Shankar Mukerjee: Industrial Marketing, Excel Books.
5. T.P. Gopalswamy: Rural Marketing, Environment problems and strategies, Wheeler Publishing.
6. C.S.G. Krishnamacharulu and Lalitha Ramkrishnan: Rural Marketing, Text and Cases, Pearson Education.
7. B. Dogra and K. Ghuman: Rural Marketing – Concepts and Practice, Tata McGraw Hill.
8. R. Dwyer and J.F. Tanner: Business Marketing, Tata McGraw Hill.
Paper Code: MBAIT-M-4011 INTEGRATED MARKETING Credit=4
COMMUNICATIONS
Marks=100

Learning Objectives:

Participants are expected to appreciate importance of integrated marketing communications. Purpose

is to equip participants to develop a basic integrated marketing communications plan for various
products and services.

Section – A

Role of IMC in marketing process, IMC planning model, Marketing and promotion process model.
Communication process, steps involved in developing IMC programme, Effectiveness of marketing
communications. Advertising: Purpose, Role, Functions, Types, Advertising V s Marketing mix, Advertising
appeal in various stages of PLC. Advertising objectives and Budgeting: Goal setting - DAGMAR approach.

Section – B

Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast media,
Support media in advertising. Media strategy: Creativity, Elements of creative strategies and its
implementation, Importance of Headline and body copy.

Section – C

Promotion: Meaning, Importance, tools used, conventional/unconventional, drawbacks, push pull

strategies. Public Relation/ Publicity: Meaning, Objectives, tools of public relations, Public relation strategies,
Goals of publicity. Corporate Advertising - Role, Types, Limitations, PR Vs Publicity. Monitoring, Evaluation
and Control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing.

Section – D

Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of
promotion and pricing in events. Direct marketing: Features, Functions, Growth, Advantages/Disadvantages,
And Direct Marketing Strategies. Ethics and social responsibility in IMC campaigns. Evaluating Marketing
Communication Programs.

Suggested Readings:

1. Don Schultz and Heidi Schultz: IMC: The Next Generation, McGraw-Hill.
2. Tom Duncan: Principles of Advertising and IMC, McGraw-Hill.
3. M Dahlen, F Lange and T. Smith: Marketing Communications: A Brand Narrative Approach, John
Wiley
4. Belch and Belch: Advertising and Promotions Integrated Marketing Communication Perspectives, Tata
Mc Graw Hill.
5. S. N. Murthy and U.Bhojanna: Advertising An IMC Perspective Excel Books.
6. Clow, Baack: Integrated Advertising, Promotion, and Marketing Communications, Pearson Education.
Paper Code: MBAIT-F-4012 CORPORATE VALUATIONS Credit=4

Marks=100
Learning Objectives:
How to perform valuations of various companies in different industries. The students learn
different techniques of valuation and can apply such techniques to real world companies so as
to understand stock selection process in financial markets.
Section – A
Estimating Risk Parameters and Costs of Financing: cost of equity, Beta, Historical Market
Betas, Estimation Choices for Beta Estimation, Historical Beta Estimate for Companies in
Smaller (or Emerging) Markets, Estimating the Historical Beta for Private Firms, Limitations
of Regression Betas. Fundamental Betas: Determinants of Betas- Type of Business, Degree
of Operating Leverage, Degree of Financial Leverage, Bottom Up Betas, Accounting Betas.
Section – B
Cost of Debt: Default Risk and Default Spread of a firm, Cost of Debt for an Emerging
Market firm, Cost of Hybrid Securities: Cost of Preferred Stock, convertible bond, Weights
of Debt and Equity Components, Operating Leases, Book Value versus Market Value Debt
ratios. Earnings based approach: reinvestment rate, modified dividend payout ratio, return on
equity, growth rate in net income, terminal value analysis. Cash flow based approach: return
on invested capital, capex analysis, change in non-cash working capital, operating income
analysis, terminal cash flows.
Section – C
Fundamental Principles of Relative Valuation: Use of Relative Valuation, Standardized
Values and Multiples, Four Basic Steps to Using Multiples. Earnings multiples: Price-
Earnings Ratio, Cross Sectional Distribution of PE ratios, Determinants of the PE ratio,
Estimating the PE ratio for a high growth firm in the two-stage model, Using the PE ratio for
comparisons.
Section – D
Enterprise Value to EBITDA Multiple: determinants of the enterprise value to EBITDA
multiple, Application of EV/EBITDA multiple. Price to Book Value (PB ratio), Determinants
of Price to book value, BCG Matrix of PB ratio and Return on equity. Revenue Multiples:
benefits of revenue multiple, definition, determinants of revenue multiples, Revenue
Multiples and its relationship with Profit Margins.
Suggested Readings:
1. Investment Valuation: Tools and Techniques for Determining the Value of Any Asset,
3rd Edition, Aswath Damodaran, wiley
2. Equity Asset Valuation, 3ed Paperback – 2016by Jerald E. Pinto, Elaine Henry,
Thomas R. Robinson, CFA Institute
3. Valuation: Measuring and Managing the Value of Companies, Tim Koller, Marc
Goedhart.University Edition (Wiley Finance) 14 Aug 2015, McKinsey & Company.
4. Corporate Valuation and Value Creation Paperback – 22 Jun 2011by Prasanna
Chandra.
Paper Code: MBAIT-F-4013 MANAGEMENT OF FINANCIAL Credit=4
SERVICES
Marks=100
Learning Objectives:

The objective of the course is to acquaint the students with the various Financial Services and
Techniques to manage them.

Section – A

Financial Services: Introduction of Financial Intermediaries and Financial Services, Organisation of the
Financial Service Industry, Various Financial Intermediaries, Recent Development in Financial Services,
Financial Services in India. Financial Regulation: Need for Regulation of Financial Market, Theoretical and
Economic Perspective of Regulation, International Regulatory Framework, Deregulation of Indian Financial
System, Revolution of Financial Services, Financial System and Securitised Financial System, Financial
Market, Functions of Stock Exchange, Debt Market, Government Securities Market, Regulations for Primary
Market, Regulations for Secondary Market.

Section – B

Depository Services: Introduction to Depository Services, Depository Participants in India, Role of NSDL and
CDSL, Difference Between NSDL and Bank, Services offered by Depository Participants, Products offered by
Depository Participants, Process of Dematerialisation, Difference Between Physical and Electronic Holding of
Securities. Broking: Broking Services and Trading in Equity Broking and Trading in Debt. Mutual Funds:
Concept of Mutual Funds, Types of Mutual Funds, Advantages, Structure of Mutual Funds and tax treatment,
SEBI and Mutual Funds Regulations. Insurance Services: Introduction, Types of Insurance , Life Products,
Non-Life Products.

Section – C

Debt Securitisation and Corporate Advisory Services: Introduction, Securitisation as a funding Mechanism,
Securitisation of Mortgaged and Non- Mortgaged Assets Issue Management; Credit Rating: Meaning of Credit
Rating, Process of Credit Rating, and Factors affecting Rating, Types of Rating, Advantages and Disadvantages
of Credit Rating, Methodology of Credit Rating. Credit Rating Agency Regulation Act 1974, Credit Rating in
India. Venture Capital: Meaning of Venture Capital, Nature, Scope, Regulatory Framework, Investment
Process, Factors Affecting Venture Capitalist, Major Trends, Reasons for Slow Growth, Limitations of Venture
Capital.

Section – D

Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial Banking Sector,
Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and Hire Purchase, Legal and Taxation
Aspects of leasing, Lease Accounting and Reporting. Housing Finance: Introduction to Housing Finance,
Housing Finance Schemes, Procedure of Loan-disbursement, Legal Framework of Housing Finance. Credit
Cards: Types, Settlement Process Mechanism. Factoring: Meaning, Forms, Functions, Legal Aspects and
Evaluation.

Suggested Readings:

1. M.Y. Khan: Indian Financial Services, Tata McGraw Hill.

2. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
3. Lalit K. Bansal: Merchant Banking and Financial Services, Unistar Publications.
4. V. K. Bhalla: Management of Financial Services, Anmol Publications.
5. G.S. Batra and B.S. Bhatia: Management of Financial Services, Deep & Deep Publications
Paper Code: MBAIT-H-4014 INDUSTRIAL RELATIONS AND Credit=4
LABOUR WELFARE
Marks=100
Learning Objectives:

The objective of this course is to understand the various components of the employee-management
relations. The course attempts to sensitise students on methods and measures that can be undertaken
to build harmonious industrial relations

Section – A

Industrial Relations: Concept, Nature, Objectives, Evolution of IR in India, Approaches to IR. Trade
Unionism: Concept, Functions of Trade Unions, Approaches, Structure of Trade Unions. Collective
Bargaining: Concept, Objectives, Process of Collective Bargaining, Principles of Collective Bargaining

Section – B

Grievance Handling: Definition, Sources of Grievances, Grievance Redressal Machinery. Industrial Disputes:
Concept, Classification of Industrial Disputes, Causes, Strikes, Types of Strikes, Lockouts, Prevention of Strikes
and Lockouts. Discipline and Disciplinary Action: Concept, Causes of Indiscipline/ Misconduct, Objectives of
Discipline, Types of Indiscipline/ Misconduct, Procedure for Disciplinary Action, Types of Disciplinary
Actions.

Section – C

International Labour Organisation (ILO): Objectives, Structure (International Labour Conference,

Governing Body, International Labour Office), Fundamental Principles, Role of ILO. IR and Technological
Change: Types of Technological Change, Rationalisation and Automation, Positive and Negative Impact of
Technological Change. Psychological Aspects of Labour Management Relations: Group Dynamics, Role of
Formal and Informal Communication, Achieving Effective Communication with the Unions.

Section – D

Labour Welfare: Concept, Scope, Objectives, Classification of Welfare Work, Agencies for Administering
Labour Welfare in India. Human Engineering: Concept, Time Study, Motion Study. Fatigue: Nature, Fatigue
Reduction, Fatigue Tests, Environmental Conditions. Accident Prevention: Introduction, Scope, Causes,
Industrial Safety Programmes.

Suggested Readings:

1. Bray M, Deery.S, Walsh.J, and Waring P, Industrial Relations: A Contemporary Approach, Tata
McGraw Hill.
2. Monappa, A., Industrial Relations, Tata McGraw Hill
3. Dunlop. J.T., Industrial Relations System, Harvard Business Press, Cambridge.
4. Monappa, A., Industrial Relations, Tata McGraw Hill.
5. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
6. Ramaswamy, E.A. & Ramaswami, U., Industry and Labour, Oxford University Press, New Delhi.
7. Sharma, A.M., Social Security & Labour Welfare, Himalaya Publishing House.
Paper Code: MBAIT-H- TRAINING AND DEVELOPMENT Credit=4
4015
Marks=100
Learning Objectives:

The objective of the course is to provide the participants with the necessary skills and understanding
of the training and development concepts that will help them in designing and delivering better
training for employees in financial organizations.

Section – A

Introduction to Training and Development: Definition, Objectives, Benefits, Role and Responsibility of
Training, Forces influencing working and learning. Training Needs Assessment: Concept, Process of Training
Needs Assessment, Levels of Training Needs Analysis- Organisational Analysis, Task Analysis, Person
Analysis, Significance of Training Needs Analysis. Learning: Concept, Principles of Learning, Kolb's Learning
Cycle, Conditions for Transfer of Learning.

Section – B

Training Design: Defining objectives of Training, Make vs. Buy Decision, Selecting the Trainer, Preparing
Lesson Plans, Selecting Training Methods and Media, Preparing Training Materials, Scheduling the Training
Programme, Factors influencing Transfer of Training. Training Methods: Classification of Training Methods -
On-the job training, Classroom methods and Self-paced method - Job instruction, Job rotation, Coaching,
Mentoring, Lectures, Conference, Audio Visual (Static and Dynamic Media), Assessment Centres, In-basket
Exercises, Case study, Role-Playing, Discussion Method, Fish Bowl Exercise, Management Games, Simulation,
T-Group Method, Computer based training, E-Learning.

Section – C

Training Evaluation: Need for evaluation, Models for Training Evaluation (with special focus on Kirkpatrick
Model and Phillip's Five Level ROI Framework), Data Collection for Training Evaluation, Types of Training
Costs. Management Development: Management Development Implications, Management Characteristics,
Training for Executive Level Management, Succession Planning. Trainer's Skills and Styles: Training
Delivery Competencies, Dimensions of Trainer Credibility, Rapport Building with Trainees" Trainer' Role,
Trainer's Style, Skills of a Trainer

Section – D

Special Issues in Training and Development: Training Issues Resulting from the External Environment,
Cross- cultural Training, Diversity Training Programmes. Use of Role-Playing, Discussion Method,
Management Games, Simulation, Computer based training

Suggested Readings:

1. Craig, Robert L., Training and Development Handbook, McGraw Hill.

2. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.
3. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
London Institute of Personnel Management.
4. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill.
5. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies,
and Practices, Dorling Kindersley (India) Pvt. Ltd.
Paper Code: MBAIT-O-4016 ENTERPRISE RESOURCE PLANNING Credit=4

Marks=100
Learning Objectives:

The subject aims at providing a comprehensive overview of applications of Enterprise Resource

Planning for business managers and analyse the future prospects of ERP implementation in Indian
scenario.

Section – A

Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities, Benefits,
Modern Business Concepts, E-Commerce, Advance Planning and Scheduling, Business Analytics, Service
oriented architecture. Current and future ERP market, Key Players and Market Shares.

Section – B

Issues, Concerns and Purchasing: Disadvantages of ERP Solutions, Users, Developers, Customers of ERP,
Purchasing or Outsourcing, Planning, Purchasing and Selection of ERP, Managing implementation partners,
ERP strategy options and risk mitigation.

Section – C

Implementation of ERP: Implementation plan of ERP, Methods and tools, Business process mapping, Gap
analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and coding, Data
migration and historical record, Prototype testing, User training program, Knowledge management, Disaster
recovery plan, RDBMS, Data communication system, Hardware requirements, Sample system architecture.

Section – D

ERP Implementation in Organizations: Introduction to ERP Project success and failure with case studies. ERP
adoption models – The role of SAAS model and Cloud Computing in ERP adoption, Continuous business
improvement through ERP.

Suggested Readings:

1. A. Pandey: Enterprise Resource Planning, Variety Publishers.

2. Vinod Kumar Garg and R.K. Venkita Krishnan: Enterprise Resource Planning: Concepts and Practice,
Prentice Hall India.
3. Mary Sumner: Enterprise Resource Planning, Pearson Education.
4. A. Leon: Enterprise Resource Planning, Tata McGraw Hill.
5. M.E. Wagner: Concepts in Enterprise Resource Planning, Cengage Learning.
6. S. Sadagopan: ERP – A Management Perspective, Tata McGraw Hill.
7. V.K. Garg and R.K. Venkita Krishnan: ERPWARE and ERP Implementation Framework, Prentice Hall
India.
Paper Code: MBAIT-O-4017 PRODUCTIVITY MANAGEMENT Credit=4

Marks=100
Learning Objectives:

Objectives: This course aims at providing the understanding of concepts, techniques and attitude required for
effective management of productivity in organizations.

Section – A

Introduction: The concept of productivity, Needs for productivity culture, Management and productivity,
Factors affecting productivity, Efforts in productivity management, Organizational effectiveness and
productivity. Sources of productivity: Labor, capital, efficiency in use of labor and capital, productivity and
standard of living.

Section – B

Measurement of Productivity: Productivity cycle, Productivity measurement and its need, Total productivity
mode, Limitations of partial measures of productivity, Productivity evaluation in organizations, Productivity and
industrial relations. Productivity and business cycles: Cyclical pattern of labor productivity, market impact on
productivity.

Section – C

Productivity and Planning: Productivity planning and improvement concepts, Strategies for productivity,
International productivity management and experience, Indian experience in productivity. Productivity and
price trends: Factors influencing relative price, relationship of price and output.

Section – D

Productivity and Government Policies: Productivity trends in selected industries: engineering pharmaceutical,
fertilizer, textile and energy sectors, Impact of government policies on productivity. Productivity differences
among countries: International differences in labor productivity, role of central planning errors and business
cycles on productivity. Case studies.

Suggested Readings:

1. D.J. Sumanth: Productivity Engineering and Management, McGraw-Hill.

2. P.R. Brahmananda: Productivity in Indian Economy, Himalya Publications.
3. Chandra: Dynamics of Productivity, South Publisher.
4. Solomon Fabricant: A primer on Productivity, Prentice Hall India.
5. Prokopenko: Productivity Management, Oxford & IBH.
6. Prem Vrat, G.D. Sardano and B.S. Sahay: Productivity Management - A Systems Approach, Narosa
Publishing House.
7. Ratnakar Gedam: Indian Industry – Productivity Management, Anmol Publications.
 SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (MBA)
SECTORAL PROGRAMS FOR THE EXAMINATION OF 2019-20
Note:
1. Examination in each subject will be of 3 hours duration.
2. Maximum Marks for external/written examination is 50 marks and internal
assessment is 50 marks except for seminar and workshop courses.
Instructions to the paper setters:
IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each
unit.
IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each
unit. The students are required to answer five questions in all selecting at least one question
from each unit.
N.B: Use of non-programmable calculators by the students in the Examination Hall is
allowed. The calculators will not be provided by the University.
SCHEME OF EXAMINATION FOR MBA
(INFRASTRUCTURAL MANAGEMENT)

FIRST SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIM-1001 PRINCIPLES AND PRACTICES OF MANAGEMENT 4 100
MBAIM-1002 MANAGERIAL ECONOMICS 4 100
MBAIM-1003 ACCOUNTING FOR MANAGEMENT 4 100
MBAIM-1004 BUSINESS STATISTICS 4 100
MBAIM-1005 ORGANIZATIONAL BEHAVIOUR 4 100
MBAIM-1006 LEGAL AND ETHICAL ASPECTS OF BUSINESS 4 100
MBAIM-1007 MANAGEMENT INFORMATION SYSTEMS 4 100
TOTAL 28 700
SECOND SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIM-2001 BUSINESS ENVIRONMENT 4 100
MBAIM-2002 FINANCIAL MANAGEMENT 4 100
MBAIM-2003 PRINCIPLES OF MARKETING 4 100
MBAIM-2004 HUMAN RESOURCE MANAGEMENT 4 100
MBAIM-2005 WORKSHOP ON SOFT SKILLS 2 50
MBAIM-2006 SEMINAR ON RESEARCH METHODOLOGY 2 50
SECTORAL SUBJECT – 1
INTRODUCTION TO INFRASTRUCTURAL
MBAIM-2007 4 100
MANAGEMENT
SECTORAL SUBJECT – 2
REGULATORY FRAMEWORK OF
MBAIM-2008 4 100
INFRASTRUCTURAL MANAGEMENT
MBAIM-2009 SUMMER TRAINING AND VIVA-VOCE* 4 100
MBAIM-2010 COMPREHENSIVE VIVA-VOCE** 4 100
TOTAL 36 900
*At the end of the examination of 2nd Semester the students will undergo compulsory summer
training for a period of 6-8 weeks. Every student will submit the Summer Training Report
within two weeks from the start of teaching for 3rd Semester.
**Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd
Semester.

Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the
student has to study FOUR papers of the Group selected.
 THIRD SEMESTER - INFRASTRUCTURAL MANAGEMENT
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIM-3001 PROJECT PLANNING AND ANALYSIS 4 100
SECTORAL SUBJECT – 3
INFRASTRUCTURAL PROJECT DELIVERY,
MBAIM-3002 MANAGING CONTRACTS AND 4 100
NEGOTIATIONS
SECTORAL SUBJECT – 4
MBAIM-3003 FINANCING OF INFRASTRUCTURAL PROJECTS 4 100
SECTORAL SUBJECT – 5
PUBLIC PRIVATE PARTICIPATION IN
MBAIM-3004 4 100
INFRASTRUCTURAL PROJECTS
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MARKETING RESEARCH AND CONSUMER
MBAIM-M-3005
BEHAVIOUR
MBAIM-M-3006 ADVERTISING AND SALES MANAGEMENT 100
4
MBAIM-M-3007 INTERNATIONAL MARKETING
MBAIM-M-3008 INTERNET MARKETING
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
INVESTMENT ANALYSIS AND PORTFOLIO
MBAIM-F-3009
MANAGEMENT
MBAIM-F-3010 STRATEGIC COST MANAGEMENT
4 100
MBAIM-F-3011 FINANCIAL ENGINEERING
MERGERS, ACQUISITIONS AND CORPORATE
MBAIM-F-3012
RESTRUCTURING
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE
MANAGEMENT
MBAIM-H-3013 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBAIM-H-3014 ORGANIZATIONAL DEVELOPMENT
4 100
MBAIM-H-3015 LABOUR LAWS
MBAIM-H-3016 PERFORMANCE MANAGEMENT
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAIM-O-3017 SUPPLY CHAIN MANAGEMENT
MBAIM-O-3018 ADVANCED PRODUCTION MANAGEMENT
4 100
MBAIM-O-3019 BUSINESS PROCESS RE-ENGINEERING
MBAIM-O-3020 MANAGEMENT OF TECHNOLOGY AND INNOVATION
TOTAL 32 800

Note:- The student has to opt for ONE Specialization Group and select TWO papers out of
the papers offered.
 FOURTH SEMESTER – INFRASTRUCTURAL MANAGEMENT
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAIM-4001 STRATEGIC MANAGEMENT 4 100
MBAIM-4002 SEMINAR ON CORPORATE GOVERNANCE 2 50
WORKSHOP ON DEVELOPING
MBAIM-4003 2 50
ENTREPRENEURIAL SKILLS
MBAIM-4004 OPERATIONS RESEARCH 4 100

MBAIM-4005 RESEARCH PROJECT* 4 100

MBAIM-4006 COMPREHENSIVE VIVA-VOCE** 4 100

SECTORAL SUBJECT – 6
ENVIRONMENTAL IMPACT ASSESSMENT
MBAIM-4007 4 100
AND SUSTAINABLE DEVELOPMENT
SECTORAL SUBJECT – 7
EMERGING ISSUES IN INFRASTRUCTURE
MBAIM-4008 4 100
SECTOR
SECTORAL SUBJECT – 8
URBAN, RURAL AND SOCIAL INFRASTRUCTURE
MBAIM-4009 4 100
SECTORS
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBAIM-M-4010 INDUSTRIAL AND RURAL MARKETING 4 100
MBAIM-M-4011 INTEGRATED MARKETING COMMUNICATIONS 4 100
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
MBAIM-F-4012 CORPORATE VALUATION 4 100
MBAIM-F-4013 MANAGEMENT OF FINANCIAL SERVICES 4 100
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN
RESOURCE MANAGEMENT
INDUSTRIAL RELATIONS AND LABOUR
MBAIM-H-4014 4 100
WELFARE
MBAIM-H-4015 TRAINING AND DEVELOPMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAIM-O-4016 ENTERPRISE RESOURCE PLANNING 4 100
MBAIM-O-4017 PRODUCTIVITY MANAGEMENT 4 100
TOTAL 40 1000

*Research Project will start from 3rd Semester. However, marks for this project will be counted
in the 4th Semester only.
**Comprehensive Viva-Voce in the 4th Semester will be based on papers taught in 3rd and 4th
Semesters.
Paper Code: MBAIM-1001 PRINCIPLES AND PRACTICES OF Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The objective of the paper is to acquaint the students with the importance of management in our day to day life,
help student to trace the evolution of Management thought and appreciate the various functions of management.

Section – A

Management: Definition, nature, purpose and scope, Functions of a manager, Ethics and social responsibility of
management, Organizational Environment.

Section – B

Evolution of management thought, Contribution made by Taylor, Gantt, Gilbreth, Fayol, Weber, Elton Mayo,
Chester Bernard, Likert and McGregor, Peter F. Drucker, M.E. Porter.
Schools of Management: Scientific Management, Human Behaviour, Mathematical School, Systems Approach
of Management.

Section – C

Planning: Types of plans, process of planning, Management by Objectives, Nature and purpose of strategies
and policies.
Decision-Making: Importance and steps in Decision Making, Decision making under certainty-programmed
decisions, decision-making under uncertainty, non-programmed decisions, decision tree, group aided decisions,
Brain storming.
Organizing: Concept of organization, process of organizing, bases of departmentation, Authority & Power,
Line & Staff relationships
Delegation-authority, responsibility, accountability, Steps to make delegation effective
Decentralization-purpose and types of decentralization, Span of Management.

Section – D

Coordination: Need, factors which make coordination difficult, techniques to ensure effective coordination.
Control: planning-control relationship, process and techniques of control, Human response to control, Types of
Control- Feed forward control concurrent Control (Real Time Information & Control), and Feedback Control.

Suggested Readings:

1. Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill
2. Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India.
3. Heinz Weihrich & Harold Koontz: Management (A Global Perspective), Tata McGraw Hill.
4. Stephen Robbins & Coulter: Management Prentice Hall India.
5. Richy W.Griffin: Management, AITBS Publishers.
6. Terry & Franklin: Fundamentals of Management, Pearson Education.
7. B.S. Moshal: Principles of Management, Ane Books.
Paper Code: MBAIM- MANAGERIAL ECONOMICS Credit=4
1002
Marks=100
Learning Objectives:

To provide students with an understanding of basic economic principles of production & exchange-essential
tools in making business decisions in today’s global economy. This course is designed to mix basic economics
theory with useful knowledge regarding how the actual economy operates. It is an introduction to the
behavioural science of economics which focuses on the aggregate behaviour of households, firms and the
government. Topics covered include gross domestic product, national income, inflation and the business cycle.

Section – A

Introduction to Managerial Economics: Nature, Scope and Importance of Managerial Economics. Basic
Concepts in decision making: Opportunity cost principle, incremental principle, time element in decision
making. Distinction between micro and macroeconomics. Demand Concepts and Analysis: Individual
Demand, Market Demand, Kinds of Demand, Determinants of Demand, Demand Functions, Demand Schedule
and Law of Demand. Elasticity of Demand: Concept, Types, Measurement and importance

Section – B

Theory of Consumer Behavior: Cardinal Utility Approach and Ordinal Utility (Indifference Curves)
Approach. Demand Forecasting: Sources of Data Forecasting-Expert Opinions, Surveys and Market
Experiments, Time Series Analysis-Trend Projection, Barometric Forecasting, Leading Indicators, Composite
and diffusion Indices. Production Function: Concept, types: Cobb Douglas and CES Production Function,
Returns to Factor and Returns to Scale. Cost concepts and Analysis: Concept of Cost, Short run and Lung-run
Cost Curves, Relationships among various costs, Break-even Analysis. Revenue Curves: Concept and Types

Section – C

Perfect Competition: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Long Run.
Monopoly: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Lung Run, Price
Discrimination. Imperfect Competition: Monopolistic Competition – Price output determination in short and
long run, Product variation and selling expenses behaviour, Oligopoly – Characteristics, Price Rigidity,
interdependence, the Cournot Model, Cartels and Collision, Price leadership

Section – D

National Income: Concept of National Income, National Income Accounting Methods: Output, Income &
Expenditure Methods, Consumption Function and Investment Function- Introduction, Consumption
Function, Investment Function, Marginal efficiency of capital and business expectations, Multiplier,
Accelerator, Business Cycle-Introduction, Meaning and Features, Measures to Control Business Cycles,
Business Cycles and Business Decisions, Inflation and Deflation: Inflation - Meaning and Kinds, Measures to
Control Inflation, Deflation

Suggested Readings:
1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education
2. Mark Hirshey: Managerial Economics, Thomson
3. Keat: Economic Tools for Today’s Decision Makers, Pearson Education
4. William Samuelson and Stephen G. Mark, Managerial Economics, John Wiley & Sons.
5. A. Koutsoyiannis: Modern Microeconomics, McMillan.
6. R Dornbusch, S Fischer and R Startz, Macroeconomics, McGraw-Hill.
7. Macroeconomics: Principles, Applications, And Tools by Arthur O’Sullivan, Steven Sheffrin and
Stephen Perez
8. Principles Of Macroeconomics (Mankiw’s Principles Of Economics)by N. Gregory Mankiw.
9. Macroeconomics, 2e by Eroll D'souza , Pearson Education.

10. Macroeconomics by Ahuja H.L. , Paperback – 2016,S.Chand Publications.

Paper Code: MBAIM-1003 ACCOUNTING FOR MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The objective of this course is to develop acquaintance with basic techniques of accountancy. This is an
introductory course on accounting that attempts to equip the students with the understanding of some commonly
used accounting techniques and enable them to apply appropriate technique for managerial purpose.

Section – A
Accounting: Accounting and its functions, Accounting as an information system, Basic Accounting Concepts
and Accounting Conventions, Accounting Principles, Generally Accepted Accounting Policies (GAAP),
Accounting Standards (Ind AS and IFRS). Branches of Accounting: Financial Accounting, Cost Accounting,
Management Accounting, Accounting Equation, Accounting Structure, Types of Accounts. Rules regarding
Journal Entries, Recording of Journal Entries, Ledger Posting, Cash book, Trial Balance, Preparation of Final
Accounts, Trading Account, Profit & Loss Account, Balance Sheet, Treatment of Adjustments into trial balance.

Section – B
Meaning of Management Accounting: Nature, Scope, Objectives, Functions of Management Accounting,
Relationship between Financial and Management Accounting, Meaning of Financial Statement, Importance and
Limitations of Financial Statement, Meaning and Objectives of Financial Statement Analysis, Limitation of
Financial Analysis. Tools of financial analysis: Ratio analysis, Common size statements, Trend analysis, Fund
flow and cash flow statement.

Section – C
Cost Accounting: Meaning, scope and classification of costs, Absorption costing, Marginal costing and break
even analysis, Use of cost data in managerial decision making. Cost Control Techniques: Preparation of
budgets and their control, Zero base budgeting, Standard costing and variance analysis, Responsibility
Accounting, Target costing, Kaizen costing, Activity based costing. Responsibility Accounting: Meaning,
Steps involved in Responsibility Accounting, Responsibility Centre, Advantages of Responsibility Accounting.

Section – D
Price Level Accounting: Meaning, Methods or Techniques of Price Level Accounting, Advantages,
Disadvantages, Social Accounting: Concept of Social Cost Benefit Analysis, Meaning of Social Accounting,
Need, Social Accounting Approaches. Human Resource Accounting: Meaning, Need, Methods of Human
Resource Accounting, Objections Against Human Resource Accounting, HRA in India.

Suggested Readings:
1. Charles T. Horngren, Gary L. Sundem, John A. Elliott and Donna Philbrick: Introduction to Financial
Accounting, Prentice Hall India.
2. Hanif Mukherjee: Financial Accounting, Tata McGraw Hill
3. Charles T. Horngren, Jeff Schatzberg, Gary L. Sundem and William O. Ostratton: Introduction to
Management Accounting, Pearson Education.
4. Hilton Ronald: Managerial Accounting, McGraw Hill Professional
5. Charles T. Horngren, Srikant M. Datar and George Foster: Cost Accounting- A Managerial Emphasis,
Prentice Hall India.
6. N.R.Swamy: Financial Accounting-A managerial Perspective, Prentice Hall India.
7. J.R. Williams, S.F. Haka, M.S. Bettner and R.F. Meigs: Financial and Managerial Accounting – The Basis
for Business Decisions, Tata McGraw Hill
Paper Code: MBAIM-1004 BUSINESS STATISTICS Credits=4

Marks=100
Learning Objectives:

The objective of the course is to equip the students with techniques for data analysis. Data need to be analyzed,
classified and interpreted to facilitate decision making. The participants are expected to use statistical analysis as
a fundamental method of quantitative reasoning for managerial decision making.

Section – A
Classification of data and construction of Frequency Distribution: Graphic Presentation of Data.
Introduction of Descriptive Statistics: Measures of Central Tendency, Measures of Dispersion- Range,
Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis. Index Numbers:
Definition and Methods of Construction of Index Numbers, Tests of Consistency, Base shifting, Splicing and
Deflation, Problems in Construction, Importance of Index Numbers in Managerial Decision Making.
Section – B

Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of Conditional Probability,
Concept of Random Variable and its Mathematical Expectation. Theoretical Distributions: Binomial, Poisson
and Normal Distribution.

Section – C

Statistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error. Theory of
Estimation: Point and Interval Estimation, Construction of Confidence Limits for Mean. Testing of
Hypothesis: Large Sample Tests, Small Sample Test (t-test: single sample mean and difference of means tests,
F test-Variance Ratio test, Z test-single proportion, difference of proportions, single sample mean and
Difference of Means), χ2 - (chi square) test: Independence of Attributes, Goodness of Fit and Test of
Homogeneity.

Section – D

Correlation Analysis: Rank Method and Karl Pearson’s Coefficient of Correlation and Properties of
Correlation. Regression Analysis: Simple Linear Regression Model, Specification of the Model, Assumptions,
Least Square Estimates of Parameters and their properties, Coefficient of Determination and Interpretation of
Coefficients. Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight
Line and Quadratic Trend, Importance of Time Series Analysis in Managerial Decision Making.

Suggested Readings:

1. J.K. Sharma: Business Statistics, Pearson Publication.

2. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill.
3. Levin & Kapoor: Statistics For Management, Prentice Hall India
4. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New Age International.
5. P.N. Arora & S. Arora: Statistics for Management, Sultan Chand and Sons
6. M.P. Gupta & S.P. Gupta: Business Statistics, Sultan Chand and Sons.
Paper Code: MBAIM-1005 ORGANISATIONAL BEHAVIOUR Credit=4

Marks=100

Learning Objectives:

The objective of studying Organisational Behaviour is to investigate the impact that individuals,
groups and structure have on behaviour within organizations. The purpose is to apply such knowledge
towards improving the effectiveness of organizations.

Section – A

Introduction to OB: Contributing Disciplines to OB, OB in context of Globalisation. Values,

Attitudes and Job Satisfaction: Values, Types of Values, Components of Attitude and their Sources,
Cognitive Dissonance Theory, Job Satisfaction. Perception: Factors Influencing Perception,
Perceptual Selectivity, Attribution Theory, Errors in Perception, Rational decision making model,
Linkage between Perception and Individual Decision Making.

Section – B

Personality: The meaning of Personality, Personality Determinants, Personality Traits, The big five
model, Emotional Intelligence. Motivation: Meaning, Early Theories of Motivation, Contemporary
Theories of Motivation. Group Dynamics: Types of Groups, Stages of Group Development, Five
Stage Model, Group Processes, Group Decision Making, Teams vs Groups, Types of Teams, Model
for Team Effectiveness

Section – C

Leadership: Concept, Leadership Theories- Trait Theories, Behavioural Theories and Contingency
Theories, Leadership Styles, Level 5 Leaders. Power and Politics: Definition, Bases of Power,
Strategies of Power Acquisition, Factors influencing Political Behaviour in Organisations. Conflict
Management: Sources of Conflict, Types of Conflict, Process of Conflict, Levels of Conflict-
Individual, Group and Organizational level conflict.

Section – D

Stress Management: Concept, Sources of Stress, Consequences of Stress, Emotion focused/ Problem
focused Coping Strategies. Organisational Culture: Definition, Concept, Characteristics, Levels of
Organisational Culture, Socialisation Process. Organisational Structure: Concept, Elements of
Organisational Structure, Types of Organisational Structures and their Impact on Human Behaviour

Suggested Readings:

1. S.P. Robbins: India Organizational Behavior, Prentice‐Hall.

2. Keith Davis: Human Behaviour at work, Tata McGraw Hill.
3. Hersey Blanchard: Management of Organizational Behaviour, Prentice Hall India
4. K. Ashwatappa: Organizational Behaviour , Himalaya Publishing House.
5. F. Luthans: Organizational Behaviour, McGraw Hill.
Paper Code: MBAIM-1006 LEGAL AND ETHICAL ASPECTS OF Credits= 4
BUSINESS
Marks=100
Learning Objectives:

The objective of the paper is to create Legal Awareness, to give exposure to various laws and acts which have
impact on business and industry, to give inputs relating to procedure of starting a new company. The paper also
aims to make the students understand the concept of Ethics and its role in business life for corporate growth.

Section – A

The Indian Contract Act, 1872: Nature and kinds of contracts, Offer and Acceptance, Consideration, Capacity to
Contract, Free Consent, Legality of Object and Consideration, Void Agreements, Contingent Contracts,
Discharge of Contracts, Remedies for Breach of Contract, Quasi Contract, Contracts of Indemnity and
Guarantee, Contract of Bailment and Pledge, Contracts of Agency. The Sale of Goods Act, 1930: General
Principles, Conditions and Warranties, Transfer of property in goods, Transfer of title, Performance of contract
of sale, Rights of unpaid seller, Miscellaneous.

Section – B

Companies Act, 2013: Definition and nature of Company, Kinds of Companies, Formation of Company,
Memorandum of Association, Articles of Association, Prospectus, Share and share capital, Membership in a
Company, Transfer and Transmission of shares, Company meetings, Directors of a Company, Dividends and
Interest, Accounts and Audit, Borrowing Powers, Majority Powers and Minority Rights, Winding up. The
Consumer Protections Act, 1986: Introduction, Consumer Protection Councils, Consumer Disputes Redressal
Agencies.

Section – C

Business Ethics: Definition, Concepts and Rationale underlying Business Ethics, Ethical Theories in relation to
Business, Ethical Dilemmas, Sources and their resolution, Ethical Decision making in business.

Section – D

Changing dimensions of Ethics in relation to liberalization and globalization, Creating and Sustaining an Ethical
Organization, Corporate Ethics and responsibility towards stakeholders, Environmental Protection, Ethics in
Functional Areas of Management.

Suggested Readings:

1. A.C. Fernando : Business Ethics, An Indian Perspective, Pearson Education.

2. S. Rinku and P. Khanna: Ethics and Values in Business Management, Ane Books India
3. B.S. Moshal: Business & Industrial Law, Ane Books
4. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
5. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
6. P.L. Malik: Industrial Law, Eastern Book Company.
7. S.C. Srivastva: Industrial Relations and Labour Laws, Vikas Publishing House.
8. T.L. Beauchamp and N.E. Bowie: Ethical Theory and Business, Prentice Hall India.
9. J.R. Boatright: Ethics and the Conduct of Business, Pearson Education.
Paper Code: MBAIM-1007 MANAGEMENT INFORMATION Credits=4
SYSTEMS
Marks=100
Learning Objectives:

Upon completion of this course, students will be able to explain the strategic impact of the use of
business information systems and identify different aspects of the management of the IT business
function.

Section – A

Information systems: Role of IS in Business, Globalization Challenges and Opportunities, E-Business: IT role in
Business enhancement, TPS, E-Commerce, E-Government, IS Organizations and Strategy, Ethical & Social
issues in IS, Cyberbullying,

Section – B

IT Infrastructure & Emerging Technologies: IT Infrastructure components, Contemporary Hardware trends,

Contemporary Software trends, Business Intelligence-Databases and Information Management: Database
approach to data management, Multidimensional data analysis, data mining, databases and web,
Telecommunications, Internet & Wireless Technology: Communications Networks, Internet, Wireless networks
in Business, Securing IS: Malicious softwares, technologies and tools for protecting Information systems.

Section – C

Enterprise applications: Enterprise systems, Supply Chain management systems, New opportunities and
challenges, E-Commerce: concepts in e-commerce, Internet business models, m-commerce, e-commerce
payment systems, Decision Making: Reality mining, Hybrid AI systems, Intelligent agents, decision making and
IS, Systems for decision making.

Section – D

Building IS: System as planned Organizational change, system development, system analysis, system design,
RAD, Managing Projects: importance of projects, selecting projects, managing project risk, Managing Global
Systems: technology issues and opportunities for global value chains, computing platforms and systems
integration, connectivity, software localization.

Suggested Readings:

1. K.C. Laudon, J.P. Laudon & Rajanish Dass, “Management Information Systems – Managing The
Digital Firm”, Pearson.
2. James A O’Brien: Management Information Systems, Tata McGraw Hill.
3. M.M. Goyal: Management Information Systems: Managerial Perspectives, McMillan.
4. R.D. Murdick & J.E. Claggett: Information Systems for Modern Management, Prentice Hall India.
5. G. Davis & M.H. Olson: Management Information Systems – Conceptual Foundation, Structure and
Development, McGraw Hill.
6. E. Turban, J. E. Aronson, T. Liang: Decision Support Systems & Intelligent Systems, Dorling
Kindersley India.
Paper Code:MBAIM-2001 BUSINESS ENVIRONMENT Credit=4

Marks=100
Learning Objectives:

The objective of the subject is to provide an insight to the participants about the changes that are taking place in
the economic sector, the effect of these changes on business and the demand placed on managers regarding
national and global business environment. Another aim is to help identify economic trends and business currents
that affect individual firms and the wider industry. Another objective of the course is to provide the student with
a background of various environment factors that have major repercussions on business and sharpen their mind
to watch and update the changes that occur constantly in this sphere.

Section – A

Economic Environment: Economic Environment of Business, Non- economic Environment of Business-

Politico legal environment of business, Critical elements of socio – cultural environment, emerging rural sector
in India and Indian Business, Social responsibility of business, Consumerism in India, Techniques of
Environmental Scanning, Environmental Scanning of some important industries.

Section – B

Economic Planning in India: Objectives, Strategies and Evaluation of current Five Year Plan, Public Sector in
India, Privatization and Disinvestment, New Economic Policy-Liberalization and Structural Adjustment
Programmes, Economic Systems.

Section – C

Economic Policies in India: Monetary Policy as an instrument of growth, Fiscal Policy and Indian business,
Industrial Policy and Industrial Licensing in India, EXIM Policy, The Competition Act 2000, FEMA 2000, RTI
Act 2005.

Section – D

International Economic Environment: Globalization - concept and emergence of globalization, Foreign

Direct Investment, Benefits and Problems from MNCs, WTO-its role and functions, implications for India,
Devaluation of Rupee, Contemporary issues in Indian economic environment.

Suggested Readings:

1.Ruddar Datt & K.P.M. Sundaram: Indian Economy, Sultan Chand and Sons.
2. G.Rama Krishna & A.G. Moss V.Suguna: Economic Reforms in India- Retrospect and Prospect, Himalaya
Publishing House.
3. M.R. Das: WTO Opportunities and Challenges for Indian Banking, Himalaya Publishing House.
4. R.V. Badi: Indian Business Environment, Himalaya Publishing House.
5. Francis Cherunilam: Global Economy and Business Environment, Himalaya Publishing House.
6. Misra & Puri: Economic Environment of Business, Himalaya Publishing House.
7. I.J. Ahluwalia: Industrial Growth in India, Oxford University Press.
8. S. Chakravarthy: Development Planning, Oxford University Press.
Paper Code:MBAIM-2002 FINANCIAL MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts and theories underlying financial
management and implications of various financial techniques.

Section – A

Introduction to Financial Management: Meaning, Scope, Finance Function, Financial Goals, Agency
Problem, Relationship of Finance with Accounts and Economics. Sources of Finance: Features, Advantages
and Limitations of Equity Shares, Preference Shares, Debentures, Term-Loans, Right Issue, Venture Capital,
Private Equity GDR, ADR, Derivative instruments, Commercial Papers, Certificate of Deposits, Trade credit,
Bank finance, money market instruments Cost of Capital: Meaning, Calculation of Cost of Debt Capital,
Equity Capital, Preference Capital, Retained Earnings, Weighted Average Cost of Capital.

Section – B

Capital Structure: Meaning, Determinants, Assumptions, Net Income Approach, Operating Income Approach,
Traditional Position, Modigliani Millar Approach, EBIT and EPS Analysis, Trading on Equity, Gearing Ratio.
Leverage Analysis: Meaning, Types, Estimation of Financial, Operating and Combined Leverage, Relation of
Financial Leverage with Risk and Return.

Section – C

Management of Working Capital: Meaning of working capital, Need of managing working capital,
Determinants of working capital, Operating Cycle, and Estimation of working capital. Inventory Management:
Meaning, Need to hold Inventory, Objective of Inventory, Inventory Management, Factors affecting inventory
investment, Determination of Economic Order Quantity, Evaluation of Discount Proposal, Determination of
maximum, minimum, average, safety and reordering level of inventory, Models for classification of inventory,
Inventory Control System. Cash Management: Meaning, Facets of Cash Management, Motives for Holding
Cash, Optimal Cash Balance: Baumols model, Miller-Orr model, , Short-Term and Long-Term Cash
Forecasting.

Section – D

Receivable Management: Meaning and objectives of receivable management, Factors affecting receivables,
Credit Policy Variable, Credit Evaluation, Credit Decisions, Control of Account Receivable. Dividend
Decisions: Meaning and Types of Dividend, Issues in Dividend Policy, Traditional Model, Walter Model,
Gordon Model, Miller and Modigliani Model. Corporate Restructuring: Meaning and need of corporate
restructuring, Financial and Operational restructuring, merger and amalgamation: meaning types and motives.

Suggested Readings:

1. James C. Van Horne: Financial Management, Pearson Education.

2. Richard A. Brearley and Stewart C. Myres: Principles of Corporate Finance, McGraw Hill.
3. John J. Hampton: Financial Decision Making-Concepts, Problems and Cases, Prentice Hall India
4. M.Y. Khan and P.K. Jain: Financial Management-Text and Problems, McGraw-Hill.
5. Prasanna Chandra: Financial Management, Tata McGraw-Hill Publishing.
Paper Code:MBAIM-2003 PRINCIPLES OF MARKETING Credit=4

Marks=100
Learning Objectives:

The main aim of the paper is to understand the nature, tasks and the environment under which marketing
operates, to study the theory, principles and practical aspects of various marketing functions, and to learn to take
marketing decisions.

Section – A

Introduction to Marketing: Definition, Scope and Importance of Marketing, Key Customer Markets,
Concepts/Philosophies of Marketing, Holistic Marketing Concept, Marketing Tasks, Marketing Mix.
Marketing Environment: Marketing Environment, New Marketing Realities, New Consumer Capabilities,
Demographic Environment, Social-Cultural Environment, Natural Environment, Technological Environment
and Political-Legal Environment, SWOT analysis.

Section – B

Analyzing Markets: Marketing Research Process, Sources of data collection, factors influencing Consumer
behavior, Buying Decision Process, Post-Purchase Behavior, Organizational Buying, Stages in the Buying
Process. Market Segmentation: Levels of Market Segmentation, segmenting consumer markets, Niche
Marketing, segmenting business markets, Michael Porter’s Five Forces Model, Analyzing competitors,
strategies for market leaders, Targeting and Positioning.

Section – C

Product Decisions: Product characteristics, classifications, differentiation, packaging and labeling, Product Life
Cycle. Pricing Strategies: Understanding Pricing, Setting the Price, Initiating and Responding to Price
Changes, Reactions to Competitor’s Price Changes.

Section – D

Marketing Channels: Marketing Channels, Role of Marketing Channels, Identifying Major Channel
Alternatives, Types of Intermediaries, Channel-Management Decisions, Retailing, Wholesaling. Marketing
Communication: The Role of Marketing Communications, Communications Mix-Advertising, Sales
Promotion, Public Relations and Publicity, Events and Experiences, Direct and Interactive Marketing, Personal
Selling.

Suggested Readings:

1. P. Kotler, and K.J. Keller: Marketing Management, A South Asian Perspective, Prentice Hall India.
2. V.S. Ramaswamy, & S. Namakumari: Marketing Management, Planning, Implementation and Control,
Macmillan.
3. Britt and Boyd (ed): Marketing Management and Administrative Action, Tata McGraw Hill.
4. T.K. Panda: Marketing Management: Text and Cases, Excel Books.
5. P. Kotler and Armstrong: Principles of Marketing, Prentice Hall India
6. Douglas, K. Hoffman, et al: Marketing, Best Practices, Thomson South-Western
7. R. Saxena: Marketing Management, Tata McGraw Hill.
Paper Code:MBAIM-2004 HUMAN RESOURCE MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The objective of the paper is to make the participants aware of the importance of Human Resource
Management. It further aims to impart an in-depth understanding of the various functions of Human Resource
Management whereby the underlying objective of the course is to develop understanding into the tools available
to attract, retain and motivate the human resources in an organization.

Section – A

Introduction to HRM: Meaning, Scope, Importance of HRM, Challenges faced by HRM. Job Analysis and
Job Design: Concept, Methods of Job Analysis, Job description and Job specification, Traditional and Modern
Approaches to Job Design, Flexible Work Arrangements, Competency Mapping. Human Resource Planning:
Definition, Need and Importance, Process of HRP, Demand Forecasting and Supply Forecasting of Workforce.

Section – B

Recruitment: Definition and Concept, Factors Affecting Recruitment, External and Internal Sources of
Recruitment. Selection Process- Steps in Selection Process, Types of Selection Tests and Selection Interviews,
Placement and Induction. Managing Careers: Concept, Career Stages, Career Anchors, Benefits of Career
Planning to the Individual and Organisation, Internal Mobility- Promotions, Demotions and Transfers.
Employee Training and Management Development: Importance, Objectives, Process, Methods of Training
and Development.

Section – C

Performance Management and Performance Appraisal: Concept, Objectives of Performance Management,

Performance Appraisal Process, Traditional and Modern Methods of Appraisal, Pitfalls in Performance
Appraisal, Potential Appraisal. Job Evaluation: Definition, Concept, Methods of Job Evaluation.
Compensation Management: Objectives, Factors Determining Compensation and Pay Rates, Wage and Salary
Administration, Incentive Plans and Fringe Benefits.

Section – D

Industrial Relations: Concept, Objectives, Trade Unions and their Functions, Collective Bargaining- Types
and Process, Grievance Handling- Definition, Sources of Grievance, Grievance Redressal Machinery, Discipline
and Disciplinary Action. Quality of Work-life: Concept, Strategies for Improving QWL.

Suggested Readings:

1. Gary Dessler: Human Resource Management, Pearson Education

2. Edwin B. Flippo: Personnel Management, Tata McGraw Hill.
3. Dale Yoder: Personnel Management & Industrial Relation, Sir Isaac Pitman & Sons.
4. Arun Monappa & Saiyadain: Personnel Management, Tata McGraw Hill
5. K. Aswathappa: Human Resource Management, Tata McGraw Hill
Paper Code: MBAIM- WORKSHOP ON SOFT SKILLS Credit=2
2005
Marks=50
Learning Objectives:

To encourage the all round development of the participants by focusing on soft skills and to make them aware
about the importance, role and the content of soft skills through instruction, knowledge acquisition and practice.

Section – A

Meaning and importance of communication in business: Process, types of communication: formal and
informal and their characteristics, essentials of effective business communication, Channels of communication,
their effectiveness, limitations, Barriers of communication, approaches to effective Communication.
Presentations, Book Reviews and Summaries

Section – B

Time Management and Goal Setting: Identification of Time Wasters, Prioritisation of Work (ABC Method),
Goal Setting. Listening Skills: Listening to Specific Information, Identifying Main Issues, Seeing Beyond the
Surface. Team Assignment: Effects of Competition on Individual and Group Behaviour, Competitive and
Collaborative Team Behaviour, Team/ Group Dynamics, Team Assignment.

Section – C

Stress Management: Symptoms of Stress, Coping Approaches. Report Writing: Process, Structure and
Layout. Principles of clear writing, often misused words, applications and requests, positive and negative
responses to requests, routine messages, memos, organizing meetings, preparation of agenda and minutes,
business etiquette, telephone etiquette, e-mail etiquette.

Section – D

Interpersonal Skills: Negotiations, social skills, assertive skills, cross-cultural communications.

Leadership Skills: Concepts of leadership, leadership styles, insights from great leaders.

Suggested Readings:

1. Lesikar, Petit & Lesikar’s: Basic Business, Tata McGraw Hill

2. Poe & Fruchling: Basic Communication, AITBS.
3. Taylor: English Conversion Practice, Tata McGraw Hill.
4. Diwan & Aggarwal: Business Communication, Excel Books.
5. Baugh, Frayer & Thomas: How to write first class Business Correspondence, Viva Books.
6. B.L. Courtland and J.V. Thill: Business Communication Today, Pearson Education.
7. H.A. Murphy, W. Hilderlrand and P.J. Thomas: Effective Business Communication, Tata McGraw Hill
Companies.
Paper Code:MBAIM-2006 SEMINAR ON RESEARCH Credit=2
METHODOLOGY
Marks=50
Learning Objectives:

The main objective of this course is to help understand the nature, scope, complexities and process of defining a
business, research question. The learning focus is on developing business research skills so as to facilitate
managerial decision making.

Section – A

Introduction: Meaning, Features, Objectives/Motives & types of Research, Defining the Research problem,
Research Process, Significance of Research in Managerial decision making. Research Design: Meaning,
Characteristics and various concepts relating to Research Design and classification of Research Design, General
phases and principles of Research Procedure.

Section – B

Data Collection: Sources of Data-Primary/Secondary Methods of collecting data, direct personal interview,
indirect oral interview, information through local agencies, mailed questionnaire method, schedule sent through
enumerators, questionnaire and its designing and characteristics of a good questionnaire. Sampling Design:
Meaning and need of Sampling and review of Sampling Methods. Measurement and Scaling Techniques.
Formulation of Hypothesis.

Section – C

Data Analysis & Interpretation: Introduction to Multivariate analysis- Multiple and partial correlation,
multiple regression analysis (with two independent variables), specification of regression models and estimation
of parameters, interpretation of results. Analysis of Variance (ANOVA)-One way and Two way ANOVA.

Section – D

Report writing: Style/format, contents and essential steps for report writing, Role of Computer in Research.

Suggested Readings:

1. K.N. Krishnaswamy, Appa Lyer Siva Kumar, M. Mathirajan: Management Research Methodology, Pearson
Education.
2. Ranjit Kumar: Research Methodology, Pearson Education.
3. Donald R. Cooper and Pamela S. Schindler: Business Research Methods, Tata McGraw Hill
4. Michael Riley: Researching & Writing dissertation in Business & Management, Thomson Learning.
5. R. Pannerselvam: Research Methodology, Prentice Hall India.
6. R. Nandagopal: Research Methods in Business, Excel Books.
7. William G.Zikmund : Business Research Methods, Thomson South Western Publication
8. C.R. Kothari: Research Methodology-Methods &Techniques, Vikas Publishers.
Paper Code: MBAIM- INTRODUCTION TO Credit=4
2007 INFRASTRUCTURAL MANAGEMENT
Marks=100
Learning Objectives:

Infrastructure is a thrust area in India today. The objective of the course is to introduce the
infrastructure sector highlighting its importance to Indian economy and its role in providing growth
impetus; to introduce various sub-sectors of infrastructure sector highlighting their market size,
Government Initiatives and future road map

Section – A

Introduction: Definition by various committees , nature, importance and scope of infrastructure sector,
Market Size, Investments, Government Initiatives and Future Road Map.
Role of Infrastructure to Indian Economy: Relationship of Infrastructure and GDP: Multiplier effects of
infrastructure development on economic development of the nation, Allocation to Infrastructure Sector in recent
Union Budget of Government of India. Infrastructure and Constructed Environment: SWOT Analysis and
Porter Five Force Analysis of infrastructure Sector

Section – B

Eight Core Infrastructure Industries: Coal, Crude Oil, Natural Gas, Refinery Products, Fertilizers, Steel,
Cement and Electricity, Growth Drivers for Infrastructure in India: Infrastructure Demand, Government
Initiatives, Public Private Partnerships, Foreign Investments, Housing Development
Opportunities in Infrastructure: Urban Indian Real Estate, Investments need to Fill Infrastructure Gap

Section – C

Transportation Sector Components- Roads and Highways, Mass Transit Systems, Railways, Metro
Aviation Industry: Market Size, Investments, Government Initiatives and Future Road Map. Ports: Market Size,
Investments, Government Initiatives and Future Road Map. Power Sector: Market Size, Investments,
Government Initiatives and Future Road Map. Components-Thermal, hydropower, nuclear power, Renewable
energy. Oil and Natural Gas Industry: Market Size, Investments, Government Initiatives and Future Road Map.

Section – D

Telecommunication Industry: Market Size, Investments, Government Initiatives and Future Road Map. Urban &
Rural Infrastructure Sector: Sector Structure and Size, Specific features. Foreign Direct Investment Regulations
for investment in Building, Infrastructure and Energy Sectors: Governing law, FDI Routes, Investment Vehicles
for Foreign Investors, sector-wise regulation for FDI

Suggested Readings:

1. Joshi, Piyush. (2003). Law Relating to Infrastructure Projects. Nagpur, Lexis-Nexis

2. India Infrastructure Report , Oxford University Press
3. India Brand Equity Foundation available at https://www.ibef.org/
4. KPMG (2013). How to do Business in the Indian Infrastructure Industry available at
http://www.legemcity.com/pdf/2.pdf
Paper Code:MBAIM-2008 REGULATORY FRAMEWORK OF Credit=4
INFRASTRUCTURAL MANAGEMENT
Marks=100
Learning Objectives:

Infrastructure sector, unlike other Sectors wherein market forces alone are enough for development, need much
regulatory clarity and frameworks for both private and public investments. Projects in the sector typically
involve many partners with the state playing a crucial role. As such appropriate contractual arrangements, credit
enhancement and other forms of financial support from the state, and non-distortionary subsidies became crucial
to the growth of infrastructure. The objective of the course is to provide insights into legal and regulatory
framework in different subsectors of Infrastructure.

Section – A

Transportation Sector: Highways- National, State, Expressways and Toll roads; Government policy to
develop the highways and other roads, NHAI; Mass Transit Systems, Airports, AAI and Railways. Investment
policies and regulatory issues in the development of the transport infrastructure.

Section – B

Energy Sector: Oil and Gas Exploration, Conventional and Non Conventional Resources of Energy; Recent
Government Initiatives and Policies in Allowing Private Sector Participation in Exploration and Refining of Oil
and Gas; Deregulation of Oil Retail Markets; Initiatives and Policies in Energy Sector. Regulatory Framework
for Exploration & Production (E&P) Activities of Oil and Gas Industry.

Section – C

Telecommunication Sector: TRAI, Government telecommunication policies, launching of 2G and 3G services

and connected issues with respect to allocation of Spectrum etc. Telecom dispute settlement

Section – D

Urban and Rural Infrastructure: Initiatives-Jawaharlal Nehru National Urban Renewal Mission (JNNURM)
Swarna Jayanti Shahri Rozgar Yojana (SJSRY); Interest Subsidy Scheme for Housing the Urban Poor (ISSHU);
National Rural Employment Guarantee Act (NREGA), Swarnjayanti Gram Swarozgar Yojana (SGSY), Indira
Awaas Yojana (IAY), National Social Assistance Programme (NSAP), Integrated Watershed Management
Programme (IWMP), National Land Records Modernization Programme (NLRMP). Policies and Regulatory
issues concerning with urban and rural infrastructure in India.

Suggested Readings:

1. Dazhu: Improving Solid Waste Management in India, World Bank Publications, 2008
2. Dhandapani Alagiri: Transport Sector in India – Recent Development, ICFAI
3. R. Ramanathan: Indian Transport towards the new millennium – performance, analysis and policy,
Concept Publishing
4. Planning Commission: India Vision 2020. Government of India.
5. Masayasu Ishiguro and Takamasa Akiyama: Energy Demand in Five Major Asian Developing
Countries –
6. Structure and Prospectus, World Bank Publications.
7. International Energy Agency: World Energy Outlook 2007 – China and India Insights, OECD
Publishing
8. Katar Singh: Rural Development – Principles, Policies and Management, Sage Publication.
Paper Code: MBAIM- PROJECT PLANNING AND ANALYSIS Credit=4
3001
Marks=100
Learning Objectives:

The objective of this course is to promote a sound understanding of the theory and practice of project
management. More specifically it introduces students to the purpose, principles, problems and challenges,
concepts, techniques, and practice of project management and its various facets; impart skills in project
planning, execution and control methods; introduce students to project management software and applications.

Section – A

Introduction to Project Management: Meaning and Definition of a Project, Objectives of a Project, Project
Life cycle; Steps in Project Planning; Generation and Screening of Project Ideas- Generation of ideas,
Monitoring the environment, Regulatory framework for Projects, Corporate Appraisal, Preliminary Screening,
Project Rating Index, Porter model for estimation of profit potential of industries.

Section – B

Market and Demand Analysis- Situational analysis and Specification of objectives, Collection of secondary
information, Conduct of market survey, Characterization of the market, Demand forecasting, Market planning;
Technical Analysis- Study of material inputs and utilities, manufacturing process and technology, product
mixes, plant capacity, location and site, machinery and equipment, structures and civil works, project charts and
layouts; Project Costing and Finance: Cost of project, Cost of production, Means of Financing Project,
Working capital requirements and its financing, Profitability Projections, Projected Cash flow statement and
projected Balance Sheet.

Section – C

Project Appraisal: Time Value of Money, Project Appraisal Techniques- Payback Period, Accounting Rate of
Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio, Social Cost Benefit Analysis,
Assessment of various methods. Risk Analysis: Measures of Risk, Sensitivity Analysis, Scenario analysis,
Break-even method, Simulation Analysis, Decision Tree Analysis, and Application of project appraisal
techniques in current environment. Social cost benefit analysis (SCBA)- Rationale for SCBA,UNIDO
approach to SCBA, Little and Mirrlees approach to SCBA.

Section – D

Project Management: Need for Project Management, Project Management Framework, forms of project
organization, project control, human aspects of project management, prerequisites for successful project
implementation; Network techniques for project management: Development of project network, time
estimation, determination of critical path, scheduling when resources are limit, PERT and CPM models, Project
review and administrative aspects- initial review, performance evaluation, abandonment analysis

Suggested Readings:

1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas Publishing.
2. Prasama Chandra: Projects - Planning, Analysis, Selection, Implementation and Review, Tata McGraw
Hill.
3. Esty, B. C., Modern Project Finance: A Case Book, John Wiley and Sons
4. Robert K. Wysocki, Robert, Bick and David B, Crane: Effective Project Management, John Wiley and
Sons.
5. E.C. Benjamin: Modern Project Finance-A case book, John Wiley and Sons.
6. Gatti, S., Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public
Projects, Academic Press.
7. I.M.D. Little and J.A. Mirrlees: Project Appraisal and Planning for Developing Countries, Oxford and IBH
Publishing Co.
8. P.K. Nevitt and F.J. Fabozzi: Project Financing, Euromoney Books.

INFRASTRUCTURE PROJECT
Paper Code:MBAIM-3002 Credit=4
DELIVERY,
MANAGING CONTRACTS AND Marks=100
NEGOTIATIONS
Learning Objectives:

To introduce various project delivery methods used in the infrastructure projects highlighting the
usefulness and risks associated with different delivery methods. Course also seeks to impart
knowledge about the contracting process and the associated risks and how to undertake a mutually
beneficial negotiation.

Section – A

Project Delivery Methods: Contracting Methods employed in Infrastructure Projects, Construction Management;
Build-Operate-Transfer; Design-Build-Operate-Transfer; Turnkey etc. Critical Analysis of project delivery
methods w.r.t. infrastructure projects.

Section – B

Project Contracts: Project Agreement - Off take contract, Concession Agreement, Term of Project
Agreement, Force Majeure, Termination of Project Agreement, Ancillary Contracts, Operation and
Maintenance Contracts, Government Support Agreements, Insurance. Contemporary issues involved in project
contracts.

Section – C

Risks: Revenue Risks- Off take Contracts, Operating Risks - General Project Operation, General Operating Cost
Overrun, Maintenance, Degradation, Completion Risks - Site Acquisition, Cost Overrun, Completion Delay,
Third Party Risks, Hedging Contracts for managing risks

Section – D

Negotiations: Basic Negotiation tools would be discussed such as types of negotiations, Preparation Barriers to
Agreement, Negotiation Skills, Principles of Game Theory such as Nash Equilibrium etc.

Suggested Readings:

Satyanarayana N. Kalidindi: Project Procurement for Infrastructure Construction, Alpha Science

International, Ltd.
2. Edward Yescombe and E.R. Yescombe: Principles of Project Finance, Academic Press.
3. Roger Fisher and William Ury: Getting to Yes – Negotiating An Agreement without Giving In, Random
House.
4. James P. Clements and Jack Gido: Effective Project Management, South Western Cengage.
5. Milton D. rosenau and Gregory Githens Rosenau: Successful Project Management, Wiley India
6. Trish Melton: Real Project Planning – Developing and Project Delivery Strategy, Butterworth-Heinemann.
7. Keith Robert Molenaar and Gerald Yakowenko: Alternative Project Delivery, Procurement and
Contracting Methods for Highways, ASCE Publications.
8. Constructions Specifications Institute: The CSI Project Delivery Practice Guide, John Wiley and
Sons.

Paper Code:MBAIM-3003 FINANCING OF INFRASTRUCTURAL Credit=4

PROJECTS
Marks=100
Learning Objectives:

Infrastructure Projects typically involve many partners with the state playing a crucial role. The objective of this
course is to make learners aware about appropriate contractual arrangements, credit enhancement and other
forms of financial support from the state, and non-distortionary subsidies etc. It is pertinent to know about the
various sources of finance available to cater to the needs of infrastructure and crucial role of project finance in
infrastructure development.

Section – A

Introduction: Investments in Infrastructure, Greenfield Vs. Brown field Investments. Infrastructure as an

Asset: Large Upfront Investments, Strong and Stable cash flows, Long life, Irreversible investment. Sources of
Funds for Infrastructure Projects: Domestic Commercial Banks, NBFCs, Insurance and Pension Funds,
External Commercial Borrowings, Real Estate Investment Trusts and Infrastructure Investment Trusts,
Specialized Infrastructure Financing Institutions- IDFC, IL& FS, IIFCL, Takeout and Modified Takeout Finance
Scheme, Bond Markets, Securitization, Toll Operate Transfer, Multilateral Agencies

Section – B

Introduction to Project Finance: Traditional On-Balance -sheet Financing/ Corporate Finance, Corporate
Finance to Project Finance: Development and features of project finance, project finance Vs. corporate finance.
Structuring the Project: Key Project Parties, Key Contractual Parties, Key Transaction Documents and
Contracts, Key Project Documents, Financing Documents, Capturing Cash-Flows, Security Documents

Section – C

Valuing the Project and Project Cash-Flows: Operating Cash-Flows, Cost of Capital, Free Cash Flow and
Capital Cash Flows Methods of Valuing Projects, Credit Ratios, Accounting Ratios, Optimal Capital Structure
of a Project. Due Diligence: Collecting Information, Discussion with Promoters, Selection of Expert/ Engineers

Section – D

Revenue from Infrastructure Projects : Flow of Revenue, Rate Setting, Rate Regulation, Rate of
Return (RoR)/Cost of Service Analysis. Credit Risk Management in Project Finance: Major Drivers of
Credit Risk Management, Calculation of Credit Risk, Risk Assessment of Infrastructure Loans by Banks, Risk
Based Pricing. Focus on Sectors: Application of Project Finance
Suggested Readings:

1. Srivastava, Vikas & Rajaraman, V. (2017). Project and Infrastructure Finance. Oxford University Press,
New Delhi.
2. Finnerty, John D.(2014). Project Financing – Asset Based Financial Engineering, John Wiley and Sons, New
Delhi.
3. Joshi, Piyush. (2003). Law Relating to Infrastructure Projects. Nagpur, Lexis-Nexis
4. Edward Yescombe and E. R. Yescombe. Principles of Project Finance, Academic Press
5. Willie Tan. Principles of Project and Infrastructure Finance, Taylor & Francis Group
6. Tony Merna and Cyrus Njiru. Financing Infrastructure Projects, Thomas Telford Publishers.
http://www.legemcity.com/pdf/2.pdf

Paper Code:MBAIM-3004 PUBLIC PRIVATE PARTICIPATION IN Credit=4

INFRASTRUCTURAL PROJECTS
Marks=100
Learning Objectives:

With the increasing role of the private sector, the need for appropriate forms of public private
partnerships and especially private finance initiatives cannot be overemphasized. With the advent of
Privatization since the last two decades, Public Private Partnerships (PPP) have been a popular way of
financing infrastructure projects. The objective of this course is to familiarize students with the
various issues in Public Private Partnerships that they are likely to face once they join the industry.

Section – A

Public Private Partnership: Definition, The Rationale for Public Private Partnerships, PPP vs. Privatization,
Advantages and Potential Disadvantages of PPP, PPP Types and Ecosystem. Public Private Partnerships: an
Indian Perspective, Opportunities for PPP across the value chain. Determinants of PPP along Various
dimensions: Economic Environment, Legal and Institutional Environment, Political Environment, Market
Conditions, PPP Experience
Roles of Government in success of PPP Projects

Section – B

PPP Risk Matrix, Legal frameworks and Incentives for private sector participation in infrastructure
development. Building Capacities for PPP: PPP Policy & Institutional Framework at Central Government
Level, PPP Policy & Institutional Framework of selected States - Gujarat, Andhra Pradesh and Haryana
Essential for a robust PPP framework

Section – C

Public Private Partnerships – Procurement Process, Lifecycle of PPP projects. Concession – Design and Award
of PPP. Monitoring and Evaluation Methods in a Public Private Partnership

Section – D

PPP vis-à -vis Social Infrastructure: PPP in Education Sector, PPP in Healthcare Services. PPP Funding -
Viability Gap Funding Scheme of Government of India. Project Finance and its application in Public Private
Partnership, Risk allocation frameworks of major infrastructure projects procured through various PPP modes.
Suggested Readings:

1. Srivastava, Vikas & Rajaraman, V. (2017). Project and Infrastructure Finance. Oxford University Press,
New Delhi
2. Finnerty, John D.(2014). Project Financing – Asset Based Financial Engineering, John Wiley and Sons, New
Delhi.
3. Joshi, Piyush. (2003). Law Relating to Infrastructure Projects. Nagpur, Lexis-Nexis
4. Jeffrey Delmon : Private Sector Investment In Infrastructure: Project Finance, PPP Projects And Risk,
World Bank Publications.
5. Michel Bellier and Yue Maggie Zhou : Private Participation In Infrastructure In China: Issues And
Recommendations For The Road, Water, And Power Sectors, World Bank Publications.

Paper Code: MBAIM-M-3005 MARKETING RESEARCH AND Credit=4

CONSUMER BEHAVIOUR
Marks=100
Learning Objectives:
The course is intended to help participants get acquainted with various research concepts,
techniques and procedures and to develop their ability to conduct, evaluate, use and present
research findings. The course will also help students to understand the various factors
affecting consumer behavior and to understand the process of consumer buying.
Section – A
Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer behavior
and marketing strategy, Situational characteristics and consumption behavior, Consumer decision making
process, Post purchase behavior.
Section – B
Factors Influencing Consumer Behavior: Consumer specific factors influencing buying behavior,
psychological processes (motivation, perception, learning and memory) affecting consumer behavior, the buying
motive, high involvement and low involvement buying situations, Consumer behavior in adapting new products,
participants in buying decisions, Group influence- Definition, types of group (primary, secondary, formal
etc.), Family influence, roles, FLC application.
Section – C
Introduction to Marketing Research: Meaning, scope and importance of marketing research, Defining the
market research problem and developing an approach, Research design formulation, Rating Scales Juster,
Likert, Semantic Differential, Thurston, Attitude Scales. Preparing a written research report, organization of
the report, Ethical issues in marketing research.
Section – D
Applications of marketing research; Research design classification, Product research- developing products,
Specifications and attributes, Concept of test marketing. Advertising research, Market and sale analysis
research, Sales forecasting, Demand measurement. Case studies.
Suggested Readings:
1. S.L. Gupta: Marketing Research, Excel Books.
2. G.C. Beri: Marketing Research, McGraw Hill.
3. Nigel Bradley: Marketing Research - Tools and Techniques, Oxford University Press.
4. Alan Bryman, Emma Bell: Business Research Methods, Oxford University Press.
5. Gilbert A Churchill, Jr. Dawn Iacobucci: Marketing Research – Methodological Foundations, Cengage
Learning.
6. P. Narayana Reddy and G.V.R.K. Acharyulu: Marketing Research, Excel Books.
7. A. Parasuraman et.al.: Marketing Research, Biztantra.
8. William Zikmund, Barry J. Babin: Essentials of Marketing Research, Cengage Learning.
 ADVERTISING AND SALES
Paper Code: MBAIM-M-3006 Credit=4
MANAGEMENT
Marks=100
Learning Objectives:
The course is designed with an aim to develop an understanding of the decision processes in
advertising from a marketer’s point of view and to understand the concept, methods and
strategies of sales management.
Section – A

Introduction to Advertising: Advertising- an element in Marketing Mix, Role and Importance, Difference
between advertisement and publicity, Advertising as a means of communication, Setting Advertising Objectives,
DAGMAR approach to setting objectives, Media, selection, measurement of effectiveness of Media, Preparing
advertising plan, Developing message, writing copy. Advertising appeals: pre and post-testing. Media decisions,
media strategy and scheduling decisions, Planning and managing advertising campaigns.

Section – B
Integrated Marketing Communications: Different types of advertising, public relations, advertising budget
and relevant decisions, Advertising agencies, their role and importance, management problems of agencies,
client-agency relations. Advertising in India: Problems and Prospects. Role of Integrated Marketing
Communications (IMC), Designing, Objectives Setting and Budgeting for IMC programs, Developing effective
communications.
Section – C
Sales Management: Sales organization, Sales Functions and its relationship with other marketing functions,
External relationship of the Sales Department e.g. with distributors, Government and Public. Functions and
qualities of a Sales Executive. Routing and Scheduling, International Sales Management.
Section – D
Salesmanship: Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods, Sales
budget. Sales force management, Recruitment, Selection, Training, Motivation and Compensation of the field
sales force. Evaluation and control of sales force, Sales Territories, Sales Quotas. Case Studies.
Suggested Readings:
1. Rajeev Batra, John G.Myers, David A. Aaker: Advertising Management, Pearson Education.
2. Raghuvir Singh: Advertising-Planning and Implementation, Prentice Hall India.
3. Richard R Still, Cundiff W Edward and Govoni A P Norman: Sales Management, Decisions, policies and
Cases, Pearson Education.
4. K. K. Havaldar : Sales and Distribution Management, Tata Mc-Graw Hill.
5. G.E. Belch and M.A. Belch: Introduction to Advertising and Promotion, Irwin Publishers.
6. C.H. Sandage, V. Fryberger and K. Rotzoll: Advertising, AITBS.
Paper Code: MBAIM-M-3007 INTERNATIONAL MARKETING Credit=4

Marks=100
Learning Objectives:
The objective of this course is to develop a conceptual framework of international marketing
management so as to provide necessary knowledge and tools to develop marketing strategies
for a variety of products and services.
Section – A
Framework of International Marketing: Scope of International Marketing - International Marketing vs
Domestic Marketing - Trade Barriers such as Tariff and Non-Tariff Barriers. Transition from Domestic to
International Business. Pre-export behaviour - Motivation to export. Special difficulties in International
Marketing. Advantages or importance of International Marketing. Balance of Trade and Balance of Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing -
Controllable and Uncontrollable factors in International Marketing. Globalisation and Role of Multinational
Enterprises (MNEs).
Section – B
Product Policy - International Product Life Cycle - Export Pricing. International Marketing Decision:
Marketing Decision - Market Selection Decision - Market Entry Decision - Marketing Mix Decision.
International Marketing Research: Marketing Information System - Market Research - Marketing Research -
Methodology for Marketing Research - International Research Strategy - Desk Research and Field Research -
Market Oriented Information - International Marketing Intelligence -- Competitive Intelligence.
Section – C
International Sales Contract: Major Laws - INCO Terms - Standard clauses of International sales Contract -
Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) - World Trade
Organization (WTO) - GATS – UNCTAD. Trade Blocks: North American Free Trade Agreement (NAFTA) -
Association of South East Asian Nations (ASEAN). World Bank, IMF, International Finance Corporation -
Multinational Investment Guarantee Agency (MIGA).
Section – D
India's Foreign Trade: Recent Tends in India's Foreign Trade - India's Commercial Relations and Trade
Agreements with other countries. Institutional Infrastructure for Export Promotion in India - Export Assistance -
Export Finance - Export Processing Zones (EPZs) - Special Economic Zones (SEZs) -Role of ECGC, EXIM
Bank of India, Commodity Boards, STC, MMTC, etc. Role and Functions of Export Promotion Councils.
Overview of Export - Import Policy of India, Export Regulations: Procedure for export of goods - Quality
control and Pre-shipment Inspection Export and Import Documentation. Export Payment - Different Modes of
Payment and Letters of Credit.
Suggested Readings:
1. R.L. Varshney and B. Bhattacharya - International Marketing Management.
2. Cateora, P. R., Graham, J. L., International Marketing, McGraw Hill.
3. Douglas, S. P., and Craig, C.S., Global Marketing Strategies, McGraw-Hill
4. Onkysist, S., and Shaw, J., International Marketing, Routledge.
5. Subhash C. J., International Marketing, Cengage Learning India Pvt Ltd.
6. Export and Import Policy of Government of India.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry, Government of
India.
8. Economic Survey of India.
Paper Code: MBAIM-M-3008 INTERNET MARKETING Credit=4

Marks=100
Learning Objectives:

This course aims to provide an in-depth perspective into Internet Marketing, and help participants to appreciate
internet as an integral part of an organisation's marketing mix. The primary objective of the course is to focus on
how the Internet can serve as an invaluable resource for marketing of products and services.

Section – A

Internet Marketing: Definition and Concepts, Evolution ,Framework, Fundamentals of Internet, 10 C’s of
Internet marketing, E-Business Models, e-Revenue models. Developing Capabilities for competing on the web.
Marketing Perspective in the Internet Age. Internet Marketing Environment. Internet Marketing Information
System.

Section – B

Internet marketing mix. Marketing organization for internet marketing. Marketing control and the impact of
internet on it. E-payment mechanism. Consumer Characteristics & Branding Strategy: Branding and consistency
online/offline branding, Environmental, situational, and personal factors affecting users, Market segments
served, Brand position, Offline versus online customers, Customer satisfaction, loyalty and retention.

Section – C

Interactive Marketing: Online Advertising, Display Advertising, Email Marketing Social and Business
Networking. Product Opinion Sites. Measuring Internet Marketing Effectiveness: Strategic planning for e-
marketing, Strategies for internet Business. Taking Internet Marketing International. Mobile Marketing.

Section – D

The technology behind Internet Marketing, Website publishing, The Website, Website registration and web
hoisting, Website costs, Search Engine working, Web browsers, Search engines, SEO, Generating traffic to
website, Monitoring web activity, E-Marketing Metrics. Ethical and Legal Issues, Protection of cyber consumers
in India and CPA 1986. IT Act, 2000. Marketing and online publishing including digital copyrights, Intellectual
Property Rights.

Suggested Readings:

1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

2. Ravi Kalakota & Andrew B. Whinston, Frontiers of Electronic Commerce, Pearson Press
3. Jeffery F. Rayport & Bernard J. Jaworski- E-Commerce Tata McGraw Hill
4. P.T. Joseph: E-Commerce- A Managerial Perspective- -Prentice Hall India
5. Rajesh Chakraborti, & Vikas Kardile: Asian Manager's Handbook of E-Commerce Tata McGraw Hill
6. Parag Diwan, and S. Sharma Electronic Commerce-a Manager's Guide to E-Business. Vanity Books
7. V.K. Jain and Hemlata; Electronic and Mobile Commerce, Cyber-Tech Publication, New Delhi.
8. Phil Carpenter: e Brands, HBS Press, Boston.
9. Keen, Peter and Mark Mc-Donald: The e Process Edge, Tata Mc-Graw Hill, Delhi
10. Paul Phillips: E-business strategy, Mc Graw Hill, Delhi
Paper Code: MBAIM-F-3009 INVESTMENT ANALYSIS AND Credit=4
PORTFOLIO MANAGEMENT
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts relating to analysis of
investment and portfolio management and to provide exposure to derivatives market, its working and
inputs on strategies used in derivatives market.

Section – A

Introduction to Investment Management: Concept and objectives of investment, Difference between

Investment and Speculation, Investment and Gambling, Meaning of Investment Management, Investment
Management Process, Investment Alternatives, Features of Investment Avenues, Types of Management
Strategies, Approaches to Investment. Risk and Return: Concept of Risk, Components of Investment Risk,
Measurement of Risk through Standard Deviation, Regression Equation, Covariance, Concept of Return,
Expected Yield, Actual Yield, Holding Period Yield, Relationship between Risk and Return Efficient Market
Theory: Random walk, Weak form, semi-strong and strong form of market, Empirical tests, Comparison
between random walk.

Section – B

Fundamental and Technical Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis, Sensitivity
of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit Potential of Industries,
Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial Analysis, and Estimation of
Intrinsic Value. Meaning of Technical Analysis, Difference between Technical and Fundamental Analysis,
Assumptions, Tools, Dow Theory, Elliott Wave theory.

Section – C

Portfolio Analysis and Selection: Traditional and Modern Portfolio Theory, Merits of Diversification:
Diversification and Portfolio Risk, Portfolio Return and Risk, Calculation of Portfolio Risk, Markowitz Theory,
Efficient Frontier for two securities, Efficient Frontier for n-securities, Optimal portfolio, Sharpe single index
model, Importance of Beta, Capital Asset Pricing Model, Security Market Line, Distinction between capital
market line and security market line, Zero Beta CAPM, Tax adjusted CAPM, Limitations of CAPM, Arbitrage
Pricing Theory.

Section – D

Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications, Rupee
Averaging Technique. Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative
Valuation Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.

Suggested Readings:

1. Elton et. al:. Modern Portfolio Theory and Investment Analysis, Wiley Publications
2. Reilly Brown, Investment Analysis and Portfolio Management, Cengage Learning
3. Bodie et, al. Investments, Tata Mcgraw hill
4. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.
 STRATEGIC COST MANAGEMENT
Paper Code: MBAIM-F-3010 Credit=4

Marks=100
Learning Objectives:

The objective of the course is to acquaint the learners with the various methods of cost
determination and tools and techniques of cost control from strategic perspective

Section – A

Strategic Cost Management: Meaning, Nature and Significance of Strategic Cost Management, Limitations of
Traditional Costing, Difference between Conventional Cost Analysis and Strategic Cost Analysis, Financial,
Operational and Strategic Views of Cost, Contemporary Cost Management Tools. Activity Based Costing and
Management: Treatment of Cost, Steps, Advantages, Disadvantages

Section – B

Value Analysis: Meaning of Value Analysis and value addition, Strategic Application of Value Chain
Analysis, Customer Profitability Analysis. Strategic Positioning Analysis, Critical Success Factors Analysis.
Productivity improvement techniques: Various tools and techniques including Kaizen and Six Sigma.

Section – C

Variance Analysis : Basics of Standard Costs, Material Variances, Labour Variances, Overhead
Variances, Difficulties in Measuring Variances, Evaluation of Control based on Standard Costing,
Numerical Problems. Functional- based planning and control; budgeting – nature, administration and
effectiveness; budgeting cycle; ZBB; performance budgeting; human aspects of budgeting. Responsibility
Accounting, Measuring the performance of investment centre – ROI, RI, EVA, Behavioural aspects of
responsibility accounting, Transfer Pricing.

Section – D

Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired and Generated Assets, Importance,
Methods of Valuation for Goodwill, Brands, Patent. Relevant Indian and International accounting standards,
Current Scenario in India, Numerical Problems. Performance Evaluation : Traditional Framework of
Performance Evaluation, Performance Measurement System, Balanced Scorecard, Implementation,
Strengths and Weaknesses of Balance Scorecard, Behavioral Views, Rewards to performance, Incentive
Compensation. Cost of Quality: Cost of Conformance and Cost of Non-Conformance

Suggested Readings:

1. John K. Shank , Vijay Govindarajan: Strategic Cost Management, Free Press.

2. Callie Berliner: Cost Management for Today ’s Advanced Manufacturing - The CAM-1 Conceptual
Design, Harvard Business School Press.
3. Robert S. Kaplan and Robin Cooper: Cost & Effect, Harvard Business School Press
4. Blocher et. al. Cost Management- A Strategic Emphasis, McGraw -Hill.
5. S C Vaidya and Suveera Gill, Cost Management – A Strategic Approach, 2009
Paper Code:MBAIM-3011 FINANCIAL ENGINEERING Credit=4

Marks=100
Learning Objectives:
This course aims at developing understanding and analytical skills among participants regarding
applications of Financial Engineering.
Section – A
Meaning of Financial Engineering, Factors Contributing to Growth of Financial Engineering, Financial
Engineering Process and Strategies.
Section – B
Credit Analysis, Risks: sovereign and country risks, industry risks, management factor, financial risk analysis.
Credit ratings: credit spreads, interest coverage ratio and its effect on industries classification, process of credit
ratings.
Section – C
Options: Principles of options, factors affecting option value, option pricing models: single stage and two stage
binomial models, Black Scholes. Strategies: bullish options strategies, bearish options strategies and neutral
strategies, Collar spread. Interest rate options: calls and puts,caps, floors and collar. Swaps, Interest rate
swap: definition, structure of swaps, valuation of swap at outset. Currency swap: definition, valuation of
currency swap.
Section – D
Forwards and Futures: introduction, features, hedging with forward contracts, futures pricing models,
difference between forwards and futures contracts. Hedging with Futures: hedging concepts including long
hedge & short hedge, the basis, risks in hedging. Minimum variance hedge ratio, price sensitivity hedge ratio
and stock index futures hedging, Hedging strategies. Credit Derivatives: Credit default swap and Total return
swap. Application and Case studies.
Suggested Readings:
1. Salih N. Neftci: Principles of Financial Engineering, Academic Press
2. Marshall, Bansal: Advanced Finance Financial Engineering, P.H.I
3. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Oxford University
Press.
4. Don Chance: An introduction to Derivatives and Risk Management Cengage Press, Delhi
5. James A. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons, Delhi
6. Andrew M. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps
and Options John Wiley & Sons, Delhi
7. Ganguin, Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill,
Boston
8. T.S. Beder,C.M Marshall: Financial Engineering: The Evolution ofa Profession John Wiley & Sons,
Delhi
Paper Code: MBAIM-F-3012 MERGERS, ACQUISITIONS AND Credit=4
CORPORATE RESTRUCTURING
Marks=100

Learning Objectives:
Liberalized economy has generated many opportunities of combining businesses to create wealth. The
emphasis is to understand about mergers, acquisition and corporate restructuring.
Section – A
Mergers: Meaning of Merger, Reasons for M&A, Classification of Mergers, Types of Merger: Horizontal
Mergers, Vertical Mergers, Conglomerate Mergers, Accretive Merger and Dilutive Merger, Reverse Merger:
Process and Myths about Reverse Merger. Acquisition: Meaning of Acquisition, Types of Acquisition: Asset
Purchase, Stock Purchase, Difference between Mergers and Acquisition, Motives behind M & A, Value Drivers
in M & A, Reasons for failure of M&A, Process ofM & A: Planning phase and implementation Phase. M&A
Analysis: Synergy Value Determination, Determination of Price Paid to Target, Financing of M&A: Debt
Financing, Equity Financing, Cash financing., Determination of combined company's new capital structure, cost
of equity, cost of capital and Share Exchange Ratio Determination.
Section – B
Valuation: Meaning, Factors to be considered for Valuation, Types of values: Going concern Value,
Liquidation Value and Market Value, Methods of Valuation: Asset based Valuation method, Earning based
valuation, Market based valuation, Book value approach, Stock and Debt approach, Direct Comparison
Approach and Discounted Cash flow method of valuation. Cross Border Acquisition: Meaning, Need, Benefits
of Cross Border Acquisition and Difficulties in Cross Border Acquisition. Post Merger Issues: Tools for
Integration, Strategies for Post Merger Success, Post merger growth strategies, Human aspects in mergers and
acquisition, Failures in Post-merger Integration and Successful Post-merger Integration.
Section – C
Corporate Restructuring: Meaning, Conceptual framework, McKinsey 7S Model, Reasons for restructuring,
Barriers to corporate restructuring, Key Elements, Types of corporate restructuring: Financial. Portfolio and
Organisational Restructuring, Hardware and Software Restructuring, Strategic Options in restructuring,
Implications of corporate restructuring for investors, customers, management, employees and others.
Restructuring through Joint Ventures: Meaning, Characteristics, Objective, Rationales, Reasons for failure of
Joint Venture. Restructuring through Buyouts: Leveraged buyouts: Meaning' of Leveraged buyouts, Types,
Criteria for identifying the leveraged buyouts, strategic analysis investment/divestment. Management Buyouts:
Meaning of Management Buyouts, Characteristics, Benefits; General Economic and Financial factors for
Buyouts, Sources of Gains in Buyouts: Tax Benefit, Management Incentives, Wealth Transfer Effect,
Asymmetric Information and Under pricing. Efficiency considerations.
Section – D
Due Diligence: Concept, Need, Transaction requiring Due-diligence, Process, Types: Financial, Legal,
Operational, Intellectual, IT and Human resource Due Diligence, Due diligence and M&A failure. Strategic
Alliance: Types, Reasons, Implications of Strategic Alliance, Strategic Management of Alliances. Divestitures:
Meaning, Types, Reasons for Divestiture, Benefits of Divestiture. Case studies.
Suggested Readings:
1. Aurora, Shetty and Kale, Mergers and Acquisition, Oxford University Press.
2. Weston, Chung and Hoag, Mergers, Restructuring and Corporate Control, PHI Learning
3. Krishnamurti and Vishwanath, Mergers, Acquisition and Corporate Restructuring, Sage
4. Vadapalli, Mergers, acquisition and Business Valuation, Excel Publication.
5. DePamphilis: Mergers, acquisitions and other restructuring activities, Elsevier Limited
Paper Code:MBAIM-H-3013 INTERNATIONAL HUMAN Credit=4
RESOURCE MANAGEMENT
Marks=100

Learning Objectives:
The objective of this course is to give students a complete exposure to all aspects of International HRM. The
course emphasizes importance of Human Capital in the organizations of today. It also provides a comprehensive
overview of International Human Resource Management (IHRM) practices being used by IHRM practitioners in
multinational enterprises.
Section – A
Introduction to IHRM drivers of globalization, variables that moderate differences between HRM and
IHRM. IHRM trends and future challenges: Ethics in international business, strategies IHRM.
Sustaining International Business Operations: Approaches to staffing- ethnocentric, polycentric,
geocentric, regiocentric, reasons and types of international assignments, role of expatriates, role of
non expatriates
Section – B
Recruiting and selecting staff for international assignments: issues in staff selection, reasons for
expatriate failure, factors moderating performance, selection criteria. Training and development: Role
of expatriate training, effective pre-departure training programmes, effectiveness of pre departure
training, developing staff through international assignments. Compensation: Objectives of
International compensation, Key components of international compensation programme, Approaches
to international compensation. Re-entry and Career Issues: Repatriation Process, Individual reactions
to re-entry, Multinational responses, Designing repatriation programme.
Section – C
HRM in host country context: standardisation and adaptation of work practices, retaining, developing
and retrenching staff. Culture and IHRM: Concept of Culture, Cross Cultural Studies, Hofstede’s
Model of National Culture. Industrial Relations: Key issues in international Industrial relations, trade
unions and international industrial relations, response of trade unions to multinationals. Performance
Management: Multinational performance management, performance management of international
employees, Performance appraisal of international employees, Appraisal of HCNs.
Section – D
IHRM Trends and future challenges in Infrastructure industry: International business ethics and
HRM, research issues and theoretical developments in international HRM. HRM in cross border
merges and acquisitions: Motives behind mergers and acquisitions, HR Interventions.
IHRM in Select Countries: America, Japan, China, Korea, Africa, Europe, India. *Cases on
IHRM practices.
Suggested Readings:
1. K. Aswathappa, D. Sadhna: International Human Resource Management, Tata Mcgraw-Hill.
2. Monir H. Tayeb: International Human Resource Management, Oxford University Press.
3. Chris Brewster: International Human Resource Management, Orient Longman.
4. Tony Edwards and Chris Rees: International Human Resource Management, Pearson Education.
5. F. Luthans: Organizational Behaviour, Tata McGraw Hill.
6. D.R. Brisloe and R.S. Schuler: International Human Resource Management: Policy and Practice for the
Global Enterprise, Routledge.
Paper Code: MBAIM-H-3014 ORGANIZATIONAL DEVELOPMENT Credit=4

Marks=100

Learning Objectives:

The aim of this course is to provide valuable insights in managing change in such a way that
knowledge and skills are transferred to build the organisation’s capability to achieve goals and solve
problems. It provides an insight into the dynamics of Organisational Development and OD
Interventions.

Section – A

Introduction to Organisational Development: Definition, Growth, Relevance of OD. Underlying

Assumptions and Values: Assumptions and Implications about People as Individuals, Assumptions and
Implications about People in Groups, Assumptions and Implications about People in Organisations.
Foundations of OD: Models and Theories of Planned Change, Systems Theory, Participation and
Empowerment, Teams and Teamwork, Parallel Learning Structures, Normative Re-Educative Strategy: Applied
Behavioural Science, Action Research.

Section – B

OD Interventions: Definition, Nature, Major Families of OD Interventions, Classification of OD Interventions.

Team Interventions: Team Building Interventions, Family Group Diagnostic Meeting Family Group Team
Building Meeting, Role Analysis Technique, Role Negotiation Technique, Responsibility Charting, Force Field
Analysis, Gestalt Approach. Inter-group Interventions and Third Party Peacemaking Interventions: Inter-
group Team Building Interventions, Third Party Peacemaking Interventions, Organisation Mirror Intervention,
Partnering.

Section – C

Personal, Interpersonal, Group Process Interventions: Employee Empowerment, Sensitivity Training, Johari
Window, Transactional Analysis, Life and Career Planning Interventions, Stress Management Interventions.
Comprehensive Interventions: Confrontation Meeting, Strategic Management Activities, Survey Feedback,
Renis Likert’s System, Grid OD, Contingency Theory of Lawrence and Lorsch.

Section – D

Structural Interventions: Job Design, Quality Circles, MBO, Work Restructuring, Quality of Work-life. Role
and Style of OD Practitioner: External and Internal Practitioner, Competencies of OD Practitioner, OD
Practitioner styles, Ethical Guidelines and Dilemmas for OD Practitioners.

Suggested Readings:

Wendell L French, Cecil H Bell, Jr.: Organization Development - Behavioral Science Interventions for
Organization Improvement, Pearson Education.
2. Thomas G Cummins, Christopher G. Worley, Organizational Development & Change, Southwestern College
Publishing.
3. W. Warner Burke: Organizational Development - A Process of Learning and Change, Prentice Hall India.
4. Don Harvey, Donald R. Brown: An Experiential Approach to Organizational Development, Prentice Hall
India.
5. D.R. Brown and D. Harvey: An Experiential Approach to OD, Pearson Education.
Paper Code: MBAIM-H-3015 LABOUR LAWS Credit=4

Marks=100
Learning Objectives:
The objective of this course is to enhance the understanding of Indian corporate environment relating to
legislative framework. Emphasis would be given to provisions and case laws of various acts, as are applicable to
the sectoral organizations.
Section – A
The Industrial Disputes Act, 1947: Industry, Workman, Industrial Dispute - methods and authorities for the
settlement of industrial disputes, Strikes and Lockouts; Layoff and Retrenchment with latest amendments.
Employees Provident Fund & Miscellaneous Provisions Act, 1952 - objective, coverage, employers’
obligations, benefits, penalties with latest amendments.
Section – B
The Trade Unions Act, 1926: Trade Union, Registration, of Trade Unions, Rights and Liabilities of registered
trade unions. Collective Bargaining: Importance, Levels, Collective agreements, Hurdles to Collective
Bargaining in India with latest amendments. Payment of Wages Act, 1936 - deductions and authorities, critical
appraisal of the Act with latest amendments. Minimum wages act, 1948 - fair wages, living wages, minimum
wages, fixation of minimum rate of wages, critical appraisal of the Act with latest amendments.
Section – C
Factories Act, 1948: Factory, Worker, Manufacturing process, Provisions of health, Safety and Welfare,
Working hours of adults, Special provisions relating to children, Annual leave with wages with latest
amendments. The Workmen's Compensation Act, 1923: Workman, Employer's liability to pay compensation,
Disablement, Amount of compensation, critical appraisal of the Act with latest amendments.

Section – D
Standing Orders Act, 1948: Standing orders, Certification of draft standing orders, Duration and Modification of
certified orders, critical appraisal of the Act with latest amendments. Employee's State Insurance Act, 1948:
Contribution, Principle employer, Immediate employer, Different benefits, critical appraisal of the Act with
latest amendments. The Payment of Gratuity Act, 1972: Objective, Coverage, Employers’ obligations, benefits,
critical appraisal of the Act with latest amendments.
*Case studies on applicability of labour laws in sectoral organizations.

Suggested Readings:
1. Meenu Paul: Labour & Industrial Law, Allahabad Law Agency.

2. S.N. Mishra: Labour & Industrial Law, Central Law Publications.

3. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.

4. Venkata Ratnam: Industrial Relations, Oxford University Press.

5. A. Monappa: Industrial Relations, Tata McGraw Hill.

6. S.N. Dhayani: Industrial Relations System, Sultan Chand and Sons

7. K.K. Ahuja: Industrial Relations - Theory and Practice, Deep and Deep Publications.

8. J.T. Dunlop: Industrial Relations System, Harvard Business Press.

9. E.A. Ramaswamy and U. Ramaswamy: Industry and Labour Oxford University Press
Paper Code: MBAIM-H-3016 PERFORMANCE MANAGEMENT Credit=4

Marks=100
Learning Objectives:

This course integrates concepts and current day practices to provide insight into Performance Management
systems and models in order to understand and appreciate the intricacies of Reward Management in
organizations.

Section – A

Performance Management: Meaning of Performance, Concept and Definition of Performance Management,

Concerns of Performance Management, Focus of Performance Management, Difference between Performance
Management and Performance Appraisal, Performance Management Systems: Concept, Role of Performance
Management Systems, Characteristics of Ideal Performance Management System, Problems with Poorly
Manages Performance Management Systems, Process of Performance Management.

Section – B

Performance Planning: Setting Objectives, Process of Performance Planning, Contents of a Performance Plan,
Role of Goal Setting Theory in Building Performance Plans, Performance Plan and Role Description.
Monitoring Performance: Concept, Objectives of Performance Monitoring, Methods used for Monitoring
Performance. Mentoring Performance: Objectives, Process of Managee Development, Types of Mentors,
Mentoring Process.

Section – C

Annual Stocktaking: Stocktaking Performance, Principles of Stocktaking Performance, Measurement Issues,

Review Discussions, Purpose of Annual Stocktaking, Contents and Characteristics of Stocktaking Discussions.
Appraising for Recognition and Reward: Appraiser and Appraisee Concerns, Common errors in Appraisal,
Methods of Appraisal, Implementing Appraisal.

Section – D

Reward Management: Definition, Aims of Reward Management, Factors Affecting Pay Levels, Financial/ Non
Financial Rewards, Reward Philosophy, Reward Strategy, Reward Policy, Evaluating Reward Processes,
Developing Reward Processes. Pay Structures: Aim of Pay Structures, Developing Pay Structures, Graded Pay
Structures, Job Family Modeling, Broadbanding.

Suggested Readings:

1. Michael Armstrong and Angela Baron: Performance Management, Jaico Publishing House.
2. Chadha, Prem: Performance Management: It’s about performing, Not just appraising, Macmillan.
3. T.V. Rao: Performance Management and Appraisal Systems, Sage Publication.
4. Michael Armstrong and Helen Murlis: Handbook of Reward Management, Crest Publishing House.
5. S.R. Kandula: Performance Management – Strategies, Interventions, Drivers, Prentice Hall India.
6. D. Goel: Performance Appraisal and Compensation Management – A Modern Approach, Prentice Hall
India.
7. 7. R.I. Henderson: Compensation Management – Rewarding Performance in the Modern Organization,
Reston Publishing.
Paper Code: MBAIM-O- SUPPLY CHAIN MANAGEMENT Credit=4
3017
Marks=100
Learning Objectives:

This Module offers practical understanding to learn the scientific methods of Supply Chain Management,
including material and equipment planning, procurement, logistics, inventory management, and financial issues
pertaining to supply chains.

Section – A

Introduction to Supply Chain Management: Definition, Scope & Importance of Supply Chain Management, Key
drivers Of the SCM, Features of Supply Chain Management, Supply Chain Network – 1st Tier , 2nd Tier,
Network decisions in SCM, Suppliers and Customers, Customer Service Dimension (Seven “R” Principles,
Service after sale, Customer delight)

Section – B

Role of Logistics in Supply Chains: Definition of Logistics Management, Scope and role of Transportation,
Traffic & transportation, Relationship between transportation and other business functions, Transport
Economics: Distance – volume-density, Freight Cost, Handling, Liability, Market factors, Third party logistics
(3 PL) & fourth party logistics service provider (4 PL), Logistics equipment, Reverse Logistics, Government
rule & regulations related to Logistics, Purchase Cycle, Make or Buy.

Section – C

Inventory Management: Inventory Control, Planning & Managing Inventories, Warehouse Management
(Receipt, issue, storage and preservation, stock verification, In bound and out bound distribution operations),
Order Management, Competitive advantage through logistics and supply chain management, Supply chain
process integration, performance measurement, Value Chain. Planning demand and supply: Planning &
Sourcing in Supply Chain, Demand forecasting, Type and Time horizon of forecast and category of forecasting,
aggregate planning

Section – D

Financial issues in Supply Chain - Macro and micro view, Asset management, Du Pont Model, Supply Chain
Costing, Decision environment in SCM, Global supply chain perspectives - New business models. Role of IT in
supply chain management. Case studies on SCM.

Suggested Readings:

1. Harald Dyckhoff et al, Ed.: Supply Chain Management and Reverse Logistics, Springer (India).
2. Jayashree Dubey and M.L. Saikumar Ed.: Supply Chain Management, IIPE Hyderabad and New
Century Publication.
3. Sarika Kulkarni, Ashok Sharma: Supply Chain Management-Creating Linkages for Faster
Business Turnaround, McGraw Hill.
4. RP Mohanty: Supply Chain Management-Theories and Practice, Biztantra.
5. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management,Pearson
Education.
6. Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson
Education.
Paper Code: MBAIM-O-3018 ADVANCED PRODUCTION Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The paper aims to make the learners understand a systems view of operations and to understand the
conversion of inputs into outputs with various technologies.

Section – A

Operations Management: Concepts and Functions, Trends and Issues. Product Development Process: Concept,
Product Development Process, Tools for Efficient Product Development. Design of Manufacturing Process:
Determinants of Process Characteristics in Operations, Types of Processes and Operation Systems, Product-
Process Matrix. Design of Service Systems.

Section – B

Facility Location: Importance, Factors affecting Location Analysis, Location Planning Methods Facility
Layout: Objectives, Advantages, Types of Layouts. Capacity Planning: Concepts, Factors affective
Capacity, Planning, Capacity Planning Framework. Production Planning & Control (PPC): Concepts,
Objectives, Functions. Work Study: Productivity, Method Study, Work Measurement.

Section – C

Materials Management: Concepts and Objectives. Introduction to modern Productivity techniques: Just in
time, Kanban System, Total quality management & Six Sigma. Purchasing Management: Objectives,
Functions, Methods, Procedure.

Section – D

Stores Management: Types of Stores, Functions, Coding Methods. Inventory Planning and Control :
Concepts , Types of inventory, Inventory Control Systems, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs , Selective Control of Inventory. Maintenance Management: Concepts,
Objectives, Functions, Types of Maintenance.

Suggested Readings:

1. Mahadevan, B. (2017). Operation Management: Theory and Practice, Perason India, Delhi
2. N.G. Nair: Production & Operation Management, Tata McGraw Hill
3. Everett E. Adam & Ronald J. Ebert: Production & Operation Management, Prentice Hall India
4. Ritzman Krajewski: Operations Management, Pearson Education Asia
4. Sarin Buffa: Modern Production and Operations Management, John Wiley .
5. S . N. Chary: Production & Operations Management, Tata McGraw Hill.
6. Gaither: Operations Management, Thomas Learning
Paper Code: MBAIM-O- BUSINESS PROCESS RE- Credit=4
3019 ENGINEERING
Marks=100
Learning Objectives:

The objective of this course is to develop abilities to evaluate existing management practices so as to
design and reengineer processes.

Section – A

Definition of reengineering, time for reengineering, why business process start to fail, explanation of change
theory, reengineering mission and scope, reengineering cost, survival and growth strategies, rethinking business
processes.

Section – B

The new world of work, the enabling role of information. technology, perspectives on the customer,
understanding markets, customer research within markets, service and specifications from the customer,
insights from customer analysis.

Section – C

Understanding the influences in the background, perspectives on the background, dynamic nature of the
industry, competitive intelligence: Bringing the background into focus, mapping the way work gets done,
identifying areas for improvement. Planning for change, refined mission and scope, design options and
alternatives, mapping the new process, developing business policies, information channels and communications,
feedback for continuous improvement, implementing system and structural changes.

Section – D

Recent trends and Issues in BPR: downsizing dilemma, maximizing the chances for reengineering success,
resistance to change, the transition process, revitalizing the organization for long term durable change. Case
studies.

Suggested Readings:

1. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition.
2. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business Resolution,
Nicholas Brealey Publishing Limited; London.
3. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing
4. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.
5. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education
Paper Code: MBAIM-O-3020 MANAGEMENT OF TECHNOLOGY AND Credit=4
INNOVATION
Marks=100

Learning Objectives:

This course is designed to help participants understand the importance of managing Technology and
innovation, leading to better appreciation of them being a source of competitive advantage.

Section – A

Technology Management: Understanding Technology and its Relationship with Wealth of Nations and Firms
Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports /
Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology Management.

Section – B

Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing
Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and Climate for
Change: Role of Leadership; Managing Transformations

Section – C

Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent
Engineering. Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving,
Managing Lateral Thinking.

Section – D

Technology management: Leveraging technology for growth in organizations. Process innovations in

organizations. Case studies.

Suggested Readings:

1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.
2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier Science,
Permagon
3. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2 nd
Edition, Oxford University Press.
4. Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
5. Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage. Pearson
Education.
6. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc. , USA.
Paper Code: MBAIM- STRATEGIC MANAGEMENT Credit=4
4001
Marks=100
Learning Objectives:

Objective: The objective of this course is to create in-depth understanding of various corporate strategies, their
formulation, implementation and process of change in strategies. Further the course will enable participants to
appraise various strategies issues.

Section – A

Introduction: Definition, Concept, Phases of strategic management, Benefits of strategic management,

Challenges to Strategic Management, Elements of Strategic Management, Strategic Decision Making. Vision,
Mission , Objectives and Goals: Definitions, Characteristics of an Effective Vision Statement, Components
and Characteristics of a Mission Statement, Importance of Mission Statement, Characteristics of Good
Objectives, Characteristics of Effective Goals, Types of Goals

Section – B

The External Environmental Analysis: Identifying External Environmental Variables, Segments of the
General Environment, Industry Analysis- Porter’s Five Forces Model, Strategic Groups, Strategic Types, Hyper-
competition. Organisational Analysis: Concept, Core and Distinctive Competencies, VRIO Framework,
Competitive Advantage, Moving from Sustainable to Transient Competitive Advantage, Value Chain Analysis,
Scanning Functional Resources and Capabilities. Strategy Formulation: SWOT analysis, Strategies Factor
Analysis Summary (SFAS), TOWS matrix. Corporate Strategy: Directional Strategies- Growth, Stability,
Retrenchment, Portfolio Analysis- BCG Matrix, GE Matrix, Corporate Parenting.

Section – C

Business Level Strategy: Competitive strategy- Porter’s Competitive Strategies- Differentiation, Cost
Leadership, Focus, Risks and Issues in Competitive Strategies, Industry Structure and Competitive Strategy,
Competitive Tactics Cooperative strategies- Collusion, Strategic Alliance. Functional Strategy: Marketing,
Financial, Operation, Human resource, Research and development, Risk culture, Strategy in Global
Environment, Strategies to Avoid, Strategic Choice. Strategy Implementation: Developing Programmes,
Budgets and Procedures, Achieving Synergy, Stages of Corporate Development, Organisational Life Cycle,
Types of Organisational Structures, Problems Associated with Strategy Implementation, Reengineering and
Strategy Implementation

Section – D

Strategic Evaluation and Control: Stages of Strategic Evaluation and Control, Measuring Performance, Types
of Control, Strategic Information Systems, Problems in Measuring Performance, Measures for Effective
Control. Emerging Strategic Trends: International Issues in Strategy Implementation, Transient Competitive
Strategies, Red Ocean to Blue Ocean, Edge Strategy.

Suggested Readings:

1. Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An Integrated Approach, Cengage Learning,
India.
2. Thompson, Arthur A. and A. J. Strickland, Strategic Management, McGraw Hill, New York.
3. Hitt, Michael A., Ireland, R. D., Hokisson, Robert E. and S. Manikutty, Strategic Management: A South-
Asian Perspective, Cengage Learning, India
4. Porter, M.E., Competitive Strategy, The Free Press, New York,1980.
5. Porter, M.E., The Competitive Advantage, The Free Press, New York, 1985.
Paper Code: MBAIM-4002 SEMINAR ON CORPORATE Credit=2
GOVERNANCE
Marks=50
Learning Objectives:

The objective of this course is to acquaint learners with concepts of corporate governance and to explore
business, financial, political and legal issues affecting systems by which corporations are directed and controlled
both in developed and developing countries.

Section – A

Introduction to Corporate Governance: Meaning, Significance of Corporate Governance Conceptual

framework of Corporate Governance. Theories and Principles of Corporate Governance, Emergence of
Corporate Governance in India, Pioneers in Good Governance Practices, Future of Corporate Governance in
India

Section – B

The External Agents and Institutions of Corporate Governance: The purpose of the corporation, for whom
does the corporation exist (shareholders, stakeholders, the community, and the state) and their role in Corporate
Governance. The Internal Agents and Institutions of Corporate Governance: Role of Board of Directors,
Managers, and Shareholders in Ensuring Corporate Governance Corporate Social Responsibility

Section – C

Accountability of managers and stockholders: Defining and enforcing managers’ duties, mechanisms of
stock holders accountability (through voting and proxy contests, derivative and class actions, takeovers, tender
offers, and markets for corporate control)

Section – D

Facilitators, Role Players and Regulators: Role of regulators, government enforcement in Corporate
Governance, legislative (introduction to Indian and foreign initiatives); gatekeepers and access to capital
(auditors, investment bankers, rating agencies, exchanges, the financial press). Clause 49 of the listing
agreement. Corporate Governance provision in the companies acts 2013. Role of SEBI in Promoting Corporate
Governance in India. Globalisation and Corporate Governance, Emerging Trends in Corporate Governance.

Suggested Readings:
1. Fernando, A.C., Corporate Governance: Principles, Policies and Practices, Pearson Education.

2. U.C. Mathur: Corporate Governance & Business Ethics, Macmillan.

3. C.V. Baxi: Corporate Governance, Excel books.

4. Swami (Dr.) Parthasarathy: Corporate Governance, biz tantra.

5. Donald. H. Chew Jr.: Corporate Governance at the Cross Roads, Tata McGraw Hill.

6. Jill Solomon: Corporate Governance & Accountability, Wiley India.

7. Kesho Prasad: Corporate Governance, Prentice Hall India.

8. Christine A. Mallin: Corporate Governance, Oxford.

9. Subhash Chandra Das: Corporate Governance in India, Prentice Hall India.

Paper Code: MBAIM-4003 WORKSHOP ON DEVELOPING Credit=2
ENTREPRENEURIAL SKILLS
Marks=50
Learning Objectives:

The primary objective of this course is to develop potential entrepreneurs, helping them in
understanding how to sense the entrepreneurial opportunity and start up a venture. The course will
sensitize students about the competencies required and institutional framework promoting
entrepreneurial spirit in India.

Section – A

Entrepreneurship: Concept and Definitions, Entrepreneurship and Economic Development, Classification and
Types of Entrepreneurs, Social entrepreneurship. Defining Startups, Startup scenarios in India-opportunities and
challenges. Entrepreneurial Competencies, Traits/Qualities of Entrepreneur, Manager Vs. Entrepreneur. Factor
Affecting Entrepreneurial Growth, Life cycle of entrepreneurship

Section – B

Starting a venture: Identification and Product Selection: Entrepreneurial Opportunity Search and Identification,
Criteria to Select a Product, Conducting Feasibility Studies. Opportunity recognition and entry strategies: New
product, Franchising, Partial Momentum, Sponsorship and Acquisition

Section – C

Business Plan: Building and presenting business plan. Financial Plan: Estimating Financial Projections,
Preparation of projected statements of financial position, income statement and cash flows, Funding and
entrepreneurial finance, Angel investors, Venture capital, Microfinance, Crowd funding. Marketing Plan:
Entrepreneurial Marketing, Conducting market analysis, Building marketing strategies. Human Resource Plan:
Talent acquisition and management

Section – D

Legal Issues for an Entrepreneur. The creation and Protection of Knowledge, Intellectual Property, Copyrights,
Design rights, Trademarks, Patents.
Government initiatives and schemes: Start Up India, Make in India, Skill India.

Suggested Readings:

1. Drucker: Innovation and Entrepreneurship -Routledge

2. Strokes, Wilson and Mador: Entrepreneurship, South Western Cengage Learning.
3. D.H. Holt: Entrepreneurship – New Venture Creation, Prentice Hall India.
4. Hisrich, Peters and Shepherd: Entrepreneurship, Tata Mc Graw Hill Companies.
5. Singhvi and Chandak: Business Environment and Entrepreneurship, Taxman
Paper Code: MBAIM- OPERATIONS RESEARCH Credit=4
4004
Marks=100
Learning Objectives:

Upon completion of this course, students will be able to: Formulate a real-world problem as a
mathematical programming model and Implement and solve the model in EXCEL.

Section – A

Introduction: Problem solving and Decision Making, Quantitative analysis, Management Science Techniques,
Linear Programming: Simplex Method, Big-M Method, Two Phase Method, Maximization Problems,
Minimization Problems, Duality, Sensitivity Analysis and Interpretation of Solution, Applications in Marketing,
Finance, and Operations Management.

Section – B

Advanced Linear Programming Applications: Data Envelopment Analysis, Revenue Management, Portfolio
Models and Asset Allocation, Game Theory, Distribution and Network Models: Transportation Problem,
Assignment Problem, Transshipment Problem, Shortest-Route Problem, Maximal Flow Problem.

Section – C

Integer Linear Programming: Types of IL Programming Models, Graphical and Computer Solutions for IL
Program, Nonlinear Optimization Models: Unconstrained Problem, Constrained Problem, Project Scheduling:
PERT/CPM, Inventory Models

Section – D

Decision Analysis: Decision Making without Probabilities, Decision Making with Probabilities, Goal
Programming, Forecasting: Components of Time Series, Smoothing Methods

Suggested Readings:

1. Anderson, Sweeney, Williams, Martin, “An Introduction to Management Science- Quantitative

Approaches to Decision Making”, 13th edition, Cengage Learning.
2. Hiller, F.S. and Lieberman, G.J., Introduction to Operations Research (9th ed.), McGraw-Hill.
3. Cliff Ragsdale, “Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Business
Analytics”, 8th Edition, Cengage
4. Pradep Prabhakar Pai, “Operations Research- Principles and Practice, Oxford Higher
Education.
Paper Code: MBAIM- ENVIRONMENTAL IMPACT Credits=4
4007 ASSESSMENT AND SUSTAINABLE
DEVELOPMENT Marks=100

Learning Objectives:

The purpose of the course is to support the goals of environmental protection, sustainable development, and
economic decisions at the earliest stages, assess plans to mitigate any adverse impacts. It aims at involvement of
the public and Government agencies in the review of the proposed activities.

Section – A

Sustainable Infrastructure Development: UNIDO definition, Sustainable development in the light of Climate
change. Introduction: General Legislations (Forest, Wildlife, Water, Air), ADR in Environmental Law,
Arbitration, Environmental Mediation, Conciliation in Environmental Dispute, Avoidance and Resolution,
Moderation, Facilitation and Fact-finding. Environmental Assessment as a Project Management Tool: Benefits,
Cost, Timing, Duration, and Acceptable Level of Environmental Impact. Monitoring Environmental Impact,
Assessment, Stakeholders, Preparing an Environmental Assessment Report.

Section – B

EIA and SEA: SEA/EIA Systems – Legal and Institutional Arrangements, trends and status, factors and
capabilities, implementation, Public involvement and consultation, EIA report. Impact management and
monitoring, Public involvement and consultation - Stakeholder involvement, EIA/SEA report preparation,
Implementation and Evaluation, Associated Costs.

Section – C

Legal and institutional changes: National Legislative and Institutional regimes, Current status of EIA.
Legislation in developing countries, Biodiversity Impact Assessment (BIA). Environment clearances for
construction of Hydro, Thermal and Nuclear Power Plants. Tools and Techniques for monitoring and prediction,
Managerial Input and assessment in Infrastructure Projects for risk.

Section – D

Social Impact Assessment (SIA) : Scope of Social Impact Assessment (SIA) - SIA and Community,
Marginalized/Vulnerable Groups, Indigenous People, Resettlement & Rehabilitation and Development. Social,
Health, Fiscal and Economic Impact Assessment; Incorporating Risk and Uncertainty in EIA Projects.

Suggested Readings:

1. Jos Arts and Angus Morrison-Saunders: Assessing Impact - Handbook of EIA and SEA follow-up, CPL
Press.
2. John Brady, (Ed.): Environmental Management in Organizations - The IEMA Handbook, James & James
Earthscan.
3. Y Anjaneyulu: Environmental Impact Assessment Methodologies, BS Publications.
4. Environmental impact assessment for developing countries in Asia, Vol I & II. ADB Publication
5. N. Lee and C. Kirkpatrick (Eds).: Integrated Appraisal and Sustainable Development in a Developing World.
Cheltenham Edward Elgar.
6. Health and Environmental Impact Assessment- an integrated approach, British Medical Association
Earthscan.
Paper Code: MBAIM- EMERGING ISSUES IN Credits=4
4008 INFRASTRUCTURE SECTOR
Marks=100
Learning Objectives:

The objective of the course is to provide knowledge about newer developments in infrastructure related
policies and strategies so as to help learners keep abreast with emerging aspects of infrastructure management.

Section – A

Remote Infrastructure Monitoring and Management (RIMM): Introduction, Need of RIMM, Various types of
services catered under RIMM. Unbundling of electricity into competitive activities: Objectives, Need and
Benefits. Role of Supply Chain Management in Infrastructure Sector specially in Construction Projects, Oil and
Gas Sector, Airports etc.

Section – B

Emerging Trends in Infrastructure Development: Sustainable Societies: Meaning & Definition, Sustainable
Society Index, 21st Century Sustainable Society. Smart Cities: Meaning & Definition, Objectives, Smart
Solutions, Features of Smart Cities: Sustainable and environment-friendly public transport solutions and solid
waste management, Initiatives of Government of India: Smart City Mission.

Section – C

Allied Issues in Infrastructure Development: Carbon Foot Print (Roads & Highways, Railways, Power
Plants, Port and AirPort, etc), Energy Efficient Green buildings. Renewable Sources of Energy: Government
Initiatives and Vision. Land Acquisition Policy: Indian Perspective.

Section – D

Global trends in infrastructure development: Evaluation of Infrastructure, Governance of Infrastructure

Projects. Role of IT in infrastructure projects, Digital India Mission. Recent flagship urban Missions in India:
Pradhan Mantri Awas Yojana (Urban), Atal Mission for Rejuvenation and Urban Transformation (AMRUT),
and Swachh Bharat Mission (Urban)

Suggested Readings:

1. Joshi, Piyush. (2003). Law Relating to Infrastructure Projects. Nagpur, Lexis-Nexis

2. India Infrastructure Report , Oxford University Press
3. Rohan Samarajiva and Ayesha Zainud din (eds): ICT Infrastructure in Emerging Asia: Policy and
Regulatory Roadblocks, Sage Publications.
4. . Sameer Kochhar, et al (eds. ): Infrastructure & Governance, Academic Foundation .
5. India Brand Equity Foundation available at https://www.ibef.org/
6. KPMG (2013). How to do Business in the Indian Infrastructure Industry available at
http://www.legemcity.com/pdf/2.pdf
Paper Code: MBAIM-4009 URBAN, RURAL AND SOCIAL Credits=4
INFRASTRUCTURE SECTORS
Marks=100
Learning Objectives:

This course has been designed to wide participants with in - depth understanding of the developments in
the domain of urban, rural and social infrastructure and financing issues related to these sector.

Section – A

Urban and Rural Infrastructure: Meaning of Local Self Government, Role and Function of Local Self
Government, 74th Amendment, Urban Local Bodies, Structure of Municipal Governance of a Metropolis/
Smaller Cities and Towns. Types of Municipalities, Power and responsibility of Municipalities, Challenges of
Municipal Bodies. Investment Needs in Urban India and Financing, Role of Urban India in Indian Economy,
Urban challenges and opportunities in India. IDSMT: Introduction, Objectives, Components, Financing Pattern
and Issues in Implementation

Section – B

JNNURM: Objectives and Implementation. National Urban Renewal Mission to Improve Civic Amenities in
Mega Cities. Social Infrastructure: Sector Outlook and Issues in Rural & Urban India, Components: Health Care
Services, Education and other Social Services. Problems and Reforms in Education sector including Policy
Framework, Right to Education, Private and global participation in higher education. Challenges of Health Care
Services in India and suggestion to improve healthcare delivery.

Section – C

Water Management and Waste Water Treatment: Safe and clean Water Supply as Life-Line of
Infrastructure, Access to Piped Water, Water Rights, Depletion of Groundwater, Water Quality.
Sanitation, Access to Sewerage, Environmental Sustainability of the WSS Service. Municipal Solid Waste and
Bio Medical Waste Disposal schemes ,Access to piped gas supply to urban conglomerate.

Section – D

Transport Infrastructure Management: Intelligent Traffic Management, Feasibility of Mass Rapid

Transportation projects (Sky Bus, Metro Rail, and Mono Rail). Development of Special Programs for
Consumer Associations and NGOs, Advocating Service to the Poor, Expansion, Role and Scope of
Professional Associations.

Suggested Readings:

1. K. Narindar Jetli and Vishal Sethi: Infrastructure Development in India - Post-liberalisation Initiatives and
Challenges, New Century Publications.
2. Philip R. Berke: Urban Land Use Planning, University of Illinois Press.
3. Dazhu: Improving Solid Waste Management in India, World Bank Publications.
4. Neil S. Grigg and Grigg S. Grigg: Water, Wastewater and Stormwater Infrastructure Management, CRC
Press.
5. Katar Singh: Rural Development – Principles, Policies and Management, Sage Publications
6. Vishwambhar Nath and Surinder K. Aggarwal: Urbanization, Urban Development and Metropolitan Cities
in India, Concept Publishing.
7. Penelope J. Brook, Timothy Irwin: Infrastructure for Poor People – Public Policy for Private Provision,
World Bank Publications.
Paper Code: MBAIM-M-4010 INDUSTRIAL AND RURAL Credit=4
MARKETING
Marks=100
Learning Objectives:

The course aims at imparting the knowledge about industrial marketing and also to orient participants to the
realities of marketing of products and services in rural India.

Section – A

Introduction to Industrial Marketing: Definition of Industrial & Consumer Product, Basis of Classification,
Difference between Industrial & Consumer Marketing, Concept of Derived Demand, Classification of Industrial
Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Industrial Buying Process,
Buying Situation Analysis, Buying Motivations of Organizational Buyers, Purchaser’s Evaluation of Potential
Suppliers, Environmental Influences on Organizational Buying

Section – B

Marketing Strategies: Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product
Development, Managing Business Marketing Channels, Industrial Pricing Process

Section – C

Introduction to Rural Marketing: Definition, Concept, Scope, Nature, Size and Nature of Indian Rural
Markets Rural Demand, Buying Characteristics, Decision Process, Behavior and Evaluation. Product Strategy:
Significance, concepts and product mix decisions. Pricing Strategy: Objectives, Policies and Strategies.
Promotion Strategies: Advertising, Sales Promotion, Communication in Rural Marketing - Language and
Culture Distribution Strategies for rural Marketing and channels of distribution, Public distribution systems.

Section – D

Intervention of IT in Rural Markets. Rural marketing environment, Segmenting the Rural Market, Targeting
and Positioning. Products and service mix for rural areas. Role of Cooperative Govt. and Financial institutions.
Problems in rural marketing, future of rural marketing. Case Studies

Suggested Readings:

1. Krishana K Hawaldar: Industrial Marketing, Tata McGraw Hill.

2. Francis Cherunilam: Industrial Marketing Text and Cases, Himalaya Publishing House
3. Reeder et al: Industrial Marketing: Analysis, Planning & Control, Prentice Hall India.
4. Hory Shankar Mukerjee: Industrial Marketing, Excel Books.
5. T.P. Gopalswamy: Rural Marketing, Environment problems and strategies, Wheeler Publishing.
6. C.S.G. Krishnamacharulu and Lalitha Ramkrishnan: Rural Marketing, Text and Cases, Pearson Education.
7. B. Dogra and K. Ghuman: Rural Marketing – Concepts and Practice, Tata McGraw Hill.
8. R. Dwyer and J.F. Tanner: Business Marketing, Tata McGraw Hill.
Paper Code: MBAIM-M-4011 INTEGRATED MARKETING Credit=4
COMMUNICATIONS
Marks=100

Learning Objectives:

Participants are expected to appreciate importance of integrated marketing communications. Purpose

is to equip participants to develop a basic integrated marketing communications plan for various
products and services.

Section – A

Role of IMC in marketing process, IMC planning model, Marketing and promotion process model.
Communication process, steps involved in developing IMC programme, Effectiveness of marketing
communications. Advertising: Purpose, Role, Functions, Types, Advertising V s Marketing mix, Advertising
appeal in various stages of PLC. Advertising objectives and Budgeting: Goal setting - DAGMAR approach.

Section – B

Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast media,
Support media in advertising. Media strategy: Creativity, Elements of creative strategies and its
implementation, Importance of Headline and body copy.

Section – C

Promotion: Meaning, Importance, tools used, conventional/unconventional, drawbacks, push pull

strategies. Public Relation/ Publicity: Meaning, Objectives, tools of public relations, Public relation strategies,
Goals of publicity. Corporate Advertising - Role, Types, Limitations, PR Vs Publicity. Monitoring, Evaluation
and Control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing.

Section – D

Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of
promotion and pricing in events. Direct marketing: Features, Functions, Growth, Advantages/Disadvantages,
And Direct Marketing Strategies. Ethics and social responsibility in IMC campaigns. Evaluating Marketing
Communication Programs.

Suggested Readings:

1. Don Schultz and Heidi Schultz: IMC: The Next Generation, McGraw-Hill.
2. Tom Duncan: Principles of Advertising and IMC, McGraw-Hill.
3. M Dahlen, F Lange and T. Smith: Marketing Communications: A Brand Narrative Approach, John
Wiley
4. Belch and Belch: Advertising and Promotions Integrated Marketing Communication Perspectives, Tata
Mc Graw Hill.
5. S. N. Murthy and U.Bhojanna: Advertising An IMC Perspective Excel Books.
6. Clow, Baack: Integrated Advertising, Promotion, and Marketing Communications, Pearson Education.
Paper Code: MBAIM-F-4012 CORPORATE VALUATIONS Credit=4

Marks=100
Learning Objectives:
How to perform valuations of various companies in different industries. The students learn
different techniques of valuation and can apply such techniques to real world companies so as
to understand stock selection process in financial markets.
Section – A
Estimating Risk Parameters and Costs of Financing: cost of equity, Beta, Historical Market
Betas, Estimation Choices for Beta Estimation, Historical Beta Estimate for Companies in
Smaller (or Emerging) Markets, Estimating the Historical Beta for Private Firms, Limitations
of Regression Betas. Fundamental Betas: Determinants of Betas- Type of Business, Degree
of Operating Leverage, Degree of Financial Leverage, Bottom Up Betas, Accounting Betas.
Section – B
Cost of Debt: Default Risk and Default Spread of a firm, Cost of Debt for an Emerging
Market firm, Cost of Hybrid Securities: Cost of Preferred Stock, convertible bond, Weights
of Debt and Equity Components, Operating Leases, Book Value versus Market Value Debt
ratios. Earnings based approach: reinvestment rate, modified dividend payout ratio, return on
equity, growth rate in net income, terminal value analysis. Cash flow based approach: return
on invested capital, capex analysis, change in non-cash working capital, operating income
analysis, terminal cash flows.
Section – C
Fundamental Principles of Relative Valuation: Use of Relative Valuation, Standardized
Values and Multiples, Four Basic Steps to Using Multiples. Earnings multiples: Price-
Earnings Ratio, Cross Sectional Distribution of PE ratios, Determinants of the PE ratio,
Estimating the PE ratio for a high growth firm in the two-stage model, Using the PE ratio for
comparisons.
Section – D
Enterprise Value to EBITDA Multiple: determinants of the enterprise value to EBITDA
multiple, Application of EV/EBITDA multiple. Price to Book Value (PB ratio), Determinants
of Price to book value, BCG Matrix of PB ratio and Return on equity. Revenue Multiples:
benefits of revenue multiple, definition, determinants of revenue multiples, Revenue
Multiples and its relationship with Profit Margins.
Suggested Readings:
1. Investment Valuation: Tools and Techniques for Determining the Value of Any Asset,
3rd Edition, Aswath Damodaran, wiley
2. Equity Asset Valuation, 3ed Paperback – 2016by Jerald E. Pinto, Elaine Henry,
Thomas R. Robinson, CFA Institute
3. Valuation: Measuring and Managing the Value of Companies, Tim Koller, Marc
Goedhart.University Edition (Wiley Finance) 14 Aug 2015, McKinsey & Company.
4. Corporate Valuation and Value Creation Paperback – 22 Jun 2011by Prasanna
Chandra.
Paper Code: MBAIM-F-4013 MANAGEMENT OF FINANCIAL Credit=4
SERVICES
Marks=100
Learning Objectives:

The objective of the course is to acquaint the students with the various Financial Services and
Techniques to manage them.

Section – A

Financial Services: Introduction of Financial Intermediaries and Financial Services, Organisation of the
Financial Service Industry, Various Financial Intermediaries, Recent Development in Financial Services,
Financial Services in India. Financial Regulation: Need for Regulation of Financial Market, Theoretical and
Economic Perspective of Regulation, International Regulatory Framework, Deregulation of Indian Financial
System, Revolution of Financial Services, Financial System and Securitised Financial System, Financial
Market, Functions of Stock Exchange, Debt Market, Government Securities Market, Regulations for Primary
Market, Regulations for Secondary Market.

Section – B

Depository Services: Introduction to Depository Services, Depository Participants in India, Role of NSDL and
CDSL, Difference Between NSDL and Bank, Services offered by Depository Participants, Products offered by
Depository Participants, Process of Dematerialisation, Difference Between Physical and Electronic Holding of
Securities. Broking: Broking Services and Trading in Equity Broking and Trading in Debt. Mutual Funds:
Concept of Mutual Funds, Types of Mutual Funds, Advantages, Structure of Mutual Funds and tax treatment,
SEBI and Mutual Funds Regulations. Insurance Services: Introduction, Types of Insurance , Life Products,
Non-Life Products.

Section – C

Debt Securitisation and Corporate Advisory Services: Introduction, Securitisation as a funding Mechanism,
Securitisation of Mortgaged and Non- Mortgaged Assets Issue Management; Credit Rating: Meaning of Credit
Rating, Process of Credit Rating, and Factors affecting Rating, Types of Rating, Advantages and Disadvantages
of Credit Rating, Methodology of Credit Rating. Credit Rating Agency Regulation Act 1974, Credit Rating in
India. Venture Capital: Meaning of Venture Capital, Nature, Scope, Regulatory Framework, Investment
Process, Factors Affecting Venture Capitalist, Major Trends, Reasons for Slow Growth, Limitations of Venture
Capital.

Section – D

Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial Banking Sector,
Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and Hire Purchase, Legal and Taxation
Aspects of leasing, Lease Accounting and Reporting. Housing Finance: Introduction to Housing Finance,
Housing Finance Schemes, Procedure of Loan-disbursement, Legal Framework of Housing Finance. Credit
Cards: Types, Settlement Process Mechanism. Factoring: Meaning, Forms, Functions, Legal Aspects and
Evaluation.

Suggested Readings:

1. M.Y. Khan: Indian Financial Services, Tata McGraw Hill.

2. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
3. Lalit K. Bansal: Merchant Banking and Financial Services, Unistar Publications.
4. V. K. Bhalla: Management of Financial Services, Anmol Publications.
5. G.S. Batra and B.S. Bhatia: Management of Financial Services, Deep & Deep Publications
Paper Code: MBAIM-H-4014 INDUSTRIAL RELATIONS AND Credit=4
LABOUR WELFARE
Marks=100
Learning Objectives:

The objective of this course is to understand the various components of the employee-management
relations. The course attempts to sensitise students on methods and measures that can be undertaken
to build harmonious industrial relations

Section – A

Industrial Relations: Concept, Nature, Objectives, Evolution of IR in India, Approaches to IR. Trade
Unionism: Concept, Functions of Trade Unions, Approaches, Structure of Trade Unions. Collective
Bargaining: Concept, Objectives, Process of Collective Bargaining, Principles of Collective Bargaining

Section – B

Grievance Handling: Definition, Sources of Grievances, Grievance Redressal Machinery. Industrial Disputes:
Concept, Classification of Industrial Disputes, Causes, Strikes, Types of Strikes, Lockouts, Prevention of Strikes
and Lockouts. Discipline and Disciplinary Action: Concept, Causes of Indiscipline/ Misconduct, Objectives of
Discipline, Types of Indiscipline/ Misconduct, Procedure for Disciplinary Action, Types of Disciplinary
Actions.

Section – C

International Labour Organisation (ILO): Objectives, Structure (International Labour Conference,

Governing Body, International Labour Office), Fundamental Principles, Role of ILO. IR and Technological
Change: Types of Technological Change, Rationalisation and Automation, Positive and Negative Impact of
Technological Change. Psychological Aspects of Labour Management Relations: Group Dynamics, Role of
Formal and Informal Communication, Achieving Effective Communication with the Unions.

Section – D

Labour Welfare: Concept, Scope, Objectives, Classification of Welfare Work, Agencies for Administering
Labour Welfare in India. Human Engineering: Concept, Time Study, Motion Study. Fatigue: Nature, Fatigue
Reduction, Fatigue Tests, Environmental Conditions. Accident Prevention: Introduction, Scope, Causes,
Industrial Safety Programmes.

Suggested Readings:

1. Bray M, Deery.S, Walsh.J, and Waring P, Industrial Relations: A Contemporary Approach, Tata
McGraw Hill.
2. Monappa, A., Industrial Relations, Tata McGraw Hill
3. Dunlop. J.T., Industrial Relations System, Harvard Business Press, Cambridge.
4. Monappa, A., Industrial Relations, Tata McGraw Hill.
5. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
6. Ramaswamy, E.A. & Ramaswami, U., Industry and Labour, Oxford University Press, New Delhi.
7. Sharma, A.M., Social Security & Labour Welfare, Himalaya Publishing House.
Paper Code: MBAIM-H- TRAINING AND DEVELOPMENT Credit=4
4015
Marks=100
Learning Objectives:

The objective of the course is to provide the participants with the necessary skills and understanding
of the training and development concepts that will help them in designing and delivering better
training for employees in financial organizations.

Section – A

Introduction to Training and Development: Definition, Objectives, Benefits, Role and Responsibility of
Training, Forces influencing working and learning. Training Needs Assessment: Concept, Process of Training
Needs Assessment, Levels of Training Needs Analysis- Organisational Analysis, Task Analysis, Person
Analysis, Significance of Training Needs Analysis. Learning: Concept, Principles of Learning, Kolb's Learning
Cycle, Conditions for Transfer of Learning.

Section – B

Training Design: Defining objectives of Training, Make vs. Buy Decision, Selecting the Trainer, Preparing
Lesson Plans, Selecting Training Methods and Media, Preparing Training Materials, Scheduling the Training
Programme, Factors influencing Transfer of Training. Training Methods: Classification of Training Methods -
On-the job training, Classroom methods and Self-paced method - Job instruction, Job rotation, Coaching,
Mentoring, Lectures, Conference, Audio Visual (Static and Dynamic Media), Assessment Centres, In-basket
Exercises, Case study, Role-Playing, Discussion Method, Fish Bowl Exercise, Management Games, Simulation,
T-Group Method, Computer based training, E-Learning.

Section – C

Training Evaluation: Need for evaluation, Models for Training Evaluation (with special focus on Kirkpatrick
Model and Phillip's Five Level ROI Framework), Data Collection for Training Evaluation, Types of Training
Costs. Management Development: Management Development Implications, Management Characteristics,
Training for Executive Level Management, Succession Planning. Trainer's Skills and Styles: Training
Delivery Competencies, Dimensions of Trainer Credibility, Rapport Building with Trainees" Trainer' Role,
Trainer's Style, Skills of a Trainer

Section – D

Special Issues in Training and Development: Training Issues Resulting from the External Environment,
Cross- cultural Training, Diversity Training Programmes. Use of Role-Playing, Discussion Method,
Management Games, Simulation, Computer based training

Suggested Readings:

1. Craig, Robert L., Training and Development Handbook, McGraw Hill.

2. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.
3. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
London Institute of Personnel Management.
4. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill.
5. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies,
and Practices, Dorling Kindersley (India) Pvt. Ltd.
Paper Code: MBAIM-O- ENTERPRISE RESOURCE PLANNING Credit=4
4016
Marks=100
Learning Objectives:

The subject aims at providing a comprehensive overview of applications of Enterprise Resource

Planning for business managers and analyse the future prospects of ERP implementation in Indian
scenario.

Section – A

Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities, Benefits,
Modern Business Concepts, E-Commerce, Advance Planning and Scheduling, Business Analytics, Service
oriented architecture. Current and future ERP market, Key Players and Market Shares.

Section – B

Issues, Concerns and Purchasing: Disadvantages of ERP Solutions, Users, Developers, Customers of ERP,
Purchasing or Outsourcing, Planning, Purchasing and Selection of ERP, Managing implementation partners,
ERP strategy options and risk mitigation.

Section – C

Implementation of ERP: Implementation plan of ERP, Methods and tools, Business process mapping, Gap
analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and coding, Data
migration and historical record, Prototype testing, User training program, Knowledge management, Disaster
recovery plan, RDBMS, Data communication system, Hardware requirements, Sample system architecture.

Section – D

ERP Implementation in Organizations: Introduction to ERP Project success and failure with case studies. ERP
adoption models – The role of SAAS model and Cloud Computing in ERP adoption, Continuous business
improvement through ERP.

Suggested Readings:

1. A. Pandey: Enterprise Resource Planning, Variety Publishers.

2. Vinod Kumar Garg and R.K. Venkita Krishnan: Enterprise Resource
Planning: Concepts and Practice, Prentice Hall India.
3. Mary Sumner: Enterprise Resource Planning, Pearson Education.
4. A. Leon: Enterprise Resource Planning, Tata McGraw Hill.
5. M.E. Wagner: Concepts in Enterprise Resource Planning, Cengage
Learning.
6. S. Sadagopan: ERP – A Management Perspective, Tata McGraw Hill.
7. V.K. Garg and R.K. Venkita Krishnan: ERPWARE and ERP
Implementation Framework, Prentice Hall India.
Paper Code: MBAIM-O-4017 PRODUCTIVITY MANAGEMENT Credit=4

Marks=100
Learning Objectives:

Objectives: This course aims at providing the understanding of concepts, techniques and attitude required for
effective management of productivity in organizations.

Section – A

Introduction: The concept of productivity, Needs for productivity culture, Management and productivity,
Factors affecting productivity, Efforts in productivity management, Organizational effectiveness and
productivity. Sources of productivity: Labor, capital, efficiency in use of labor and capital, productivity and
standard of living.

Section – B

Measurement of Productivity: Productivity cycle, Productivity measurement and its need, Total productivity
mode, Limitations of partial measures of productivity, Productivity evaluation in organizations, Productivity and
industrial relations. Productivity and business cycles: Cyclical pattern of labor productivity, market impact on
productivity.

Section – C

Productivity and Planning: Productivity planning and improvement concepts, Strategies for productivity,
International productivity management and experience, Indian experience in productivity. Productivity and
price trends: Factors influencing relative price, relationship of price and output.

Section – D

Productivity and Government Policies: Productivity trends in selected industries: engineering pharmaceutical,
fertilizer, textile and energy sectors, Impact of government policies on productivity. Productivity differences
among countries: International differences in labor productivity, role of central planning errors and business
cycles on productivity. Case studies.

Suggested Readings:

1. D.J. Sumanth: Productivity Engineering and Management, McGraw-Hill.

2. P.R. Brahmananda: Productivity in Indian Economy, Himalya Publications.
3. Chandra: Dynamics of Productivity, South Publisher.
4. Solomon Fabricant: A primer on Productivity, Prentice Hall India.
5. Prokopenko: Productivity Management, Oxford & IBH.
6. Prem Vrat, G.D. Sardano and B.S. Sahay: Productivity Management - A Systems Approach, Narosa
Publishing House.
7. Ratnakar Gedam: Indian Industry – Productivity Management, Anmol Publications.
 SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (MBA)
SECTORAL PROGRAMS FOR THE EXAMINATION OF 2019-20
Note:
1. Examination in each subject will be of 3 hours duration.
2. Maximum Marks for external/written examination is 50 marks and internal
assessment is 50 marks except for seminar and workshop courses.
Instructions to the paper setters:
IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each
unit.
IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each
unit. The students are required to answer five questions in all selecting at least one question
from each unit.
N.B: Use of non-programmable calculators by the students in the Examination Hall is
allowed. The calculators will not be provided by the University.
SCHEME OF EXAMINATION FOR MBA
(PHARMACEUTICAL MANAGEMENT)

FIRST SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAPM-1001 PRINCIPLES AND PRACTICES OF MANAGEMENT 4 100
MBAPM-1002 MANAGERIAL ECONOMICS 4 100
MBAPM-1003 ACCOUNTING FOR MANAGEMENT 4 100
MBAPM-1004 BUSINESS STATISTICS 4 100
MBAPM-1005 ORGANIZATIONAL BEHAVIOUR 4 100
MBAPM-1006 LEGAL AND ETHICAL ASPECTS OF BUSINESS 4 100
MBAPM-1007 MANAGEMENT INFORMATION SYSTEMS 4 100
TOTAL 28 700
SECOND SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAPM-2001 BUSINESS ENVIRONMENT 4 100
MBAPM-2002 FINANCIAL MANAGEMENT 4 100
MBAPM-2003 PRINCIPLES OF MARKETING 4 100
MBAPM-2004 HUMAN RESOURCE MANAGEMENT 4 100
MBAPM-2005 WORKSHOP ON SOFT SKILLS 2 50
MBAPM-2006 SEMINAR ON RESEARCH METHODOLOGY 2 50
SECTORAL SUBJECT – 1
INDUSTRIAL PHARMACY AND PHARMACEUTICAL
MBAPM-2007 4 100
TECHNOLOGY
SECTORAL SUBJECT – 2
QUALITY ASSURANCE AND INVENTORY
MBAPM-2008 4 100
MANAGEMENT
MBAPM-2009 SUMMER TRAINING AND VIVA-VOCE* 4 100
MBAPM-2010 COMPREHENSIVE VIVA-VOCE** 4 100
TOTAL 36 900
 *At the end of the examination of 2nd Semester the students will undergo compulsory summer
training for a period of 6-8 weeks. Every student will submit the Summer Training Report
within two weeks from the start of teaching for 3rd Semester.
**Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd
Semester.

Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the
student has to study FOUR papers of the Group selected.

THIRD SEMESTER - PHARMACEUTICAL MANAGEMENT

SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAPM-3001 PROJECT PLANNING AND ANALYSIS 4 100
SECTORAL SUBJECT – 3
MBAPM-3002 MEDICAL PHARMACOLOGY 4 100
SECTORAL SUBJECT – 4
MBAPM-3003 PHARMACEUTICAL MARKETING 4 100
SECTORAL SUBJECT – 5
MBAPM-3004 BRAND MANAGEMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MARKETING RESEARCH AND CONSUMER
MBAPM-M-3005
BEHAVIOUR
MBAPM-M-3006 ADVERTISING AND SALES MANAGEMENT 100
4
MBAPM-M-3007 INTERNATIONAL MARKETING
MBAPM-M-3008 INTERNET MARKETING
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
INVESTMENT ANALYSIS AND PORTFOLIO
MBAPM-F-3009
MANAGEMENT
MBAPM-F-3010 STRATEGIC COST MANAGEMENT
4 100
MBAPM-F-3011 FINANCIAL ENGINEERING
MERGERS, ACQUISITIONS AND CORPORATE
MBAPM-F-3012
RESTRUCTURING
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE
MANAGEMENT
MBAPM-H-3013 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBAPM-H-3014 ORGANIZATIONAL DEVELOPMENT
4 100
MBAPM-H-3015 LABOUR LAWS
MBAPM-H-3016 PERFORMANCE MANAGEMENT
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAPM-O-3017 SUPPLY CHAIN MANAGEMENT
MBAPM-O-3018 ADVANCED PRODUCTION MANAGEMENT
4 100
MBAPM-O-3019 BUSINESS PROCESS RE-ENGINEERING
MBAPM-O-3020 MANAGEMENT OF TECHNOLOGY AND INNOVATION
TOTAL 32 800
 Note:- The student has to opt for ONE Specialization Group and select TWO papers out of
the papers offered.

FOURTH SEMESTER – PHARMACEUTICAL MANAGEMENT

SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAPM-4001 STRATEGIC MANAGEMENT 4 100
MBAPM-4002 SEMINAR ON CORPORATE GOVERNANCE 2 50
WORKSHOP ON DEVELOPING
MBAPM-4003 2 50
ENTREPRENEURIAL SKILLS
MBAPM-4004 OPERATIONS RESEARCH 4 100

MBAPM-4005 RESEARCH PROJECT* 4 100

MBAPM-4006 COMPREHENSIVE VIVA-VOCE** 4 100

SECTORAL SUBJECT – 6
CONTEMPORARY ISSUES IN PHARMACEUTICAL
MBAPM-4007 4 100
MANAGEMENT
SECTORAL SUBJECT – 7
MBAPM-4008 ADVANCED SUPPLY CHAIN MANAGEMENT 4 100
SECTORAL SUBJECT – 8
MBAPM-4009 PATENTS AND DRA 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBAPM-M-4010 INDUSTRIAL AND RURAL MARKETING 4 100
MBAPM-M-4011 INTEGRATED MARKETING COMMUNICATIONS 4 100
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
MBAPM-F-4012 CORPORATE VALUATION 4 100
MBAPM-F-4013 MANAGEMENT OF FINANCIAL SERVICES 4 100
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN
RESOURCE MANAGEMENT
INDUSTRIAL RELATIONS AND LABOUR
MBAPM-H-4014 4 100
WELFARE
MBAPM-H-4015 TRAINING AND DEVELOPMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAPM-O-4016 ENTERPRISE RESOURCE PLANNING 4 100
MBAPM-O-4017 PRODUCTIVITY MANAGEMENT 4 100
TOTAL 40 1000

*Research Project will start from 3rd Semester. However, marks for this project will be counted
in the 4th Semester only.
**Comprehensive Viva-Voce in the 4th Semester will be based on papers taught in 3rd and 4th
Semesters.
Paper Code: MBAPM-1001 PRINCIPLES AND PRACTICES OF Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The objective of the paper is to acquaint the students with the importance of management in our day to day life,
help student to trace the evolution of Management thought and appreciate the various functions of management.

Section – A

Management: Definition, nature, purpose and scope, Functions of a manager, Ethics and social responsibility of
management, Organizational Environment.

Section – B

Evolution of management thought, Contribution made by Taylor, Gantt, Gilbreth, Fayol, Weber, Elton Mayo,
Chester Bernard, Likert and McGregor, Peter F. Drucker, M.E. Porter.
Schools of Management: Scientific Management, Human Behaviour, Mathematical School, Systems Approach
of Management.

Section – C

Planning: Types of plans, process of planning, Management by Objectives, Nature and purpose of strategies
and policies.
Decision-Making: Importance and steps in Decision Making, Decision making under certainty-programmed
decisions, decision-making under uncertainty, non-programmed decisions, decision tree, group aided decisions,
Brain storming.
Organizing: Concept of organization, process of organizing, bases of departmentation, Authority & Power,
Line & Staff relationships
Delegation-authority, responsibility, accountability, Steps to make delegation effective
Decentralization-purpose and types of decentralization, Span of Management.

Section – D

Coordination: Need, factors which make coordination difficult, techniques to ensure effective coordination.
Control: planning-control relationship, process and techniques of control, Human response to control, Types of
Control- Feed forward control concurrent Control (Real Time Information & Control), and Feedback Control.

Suggested Readings:

1. Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill
2. Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India.
3. Heinz Weihrich & Harold Koontz: Management (A Global Perspective), Tata McGraw Hill.
4. Stephen Robbins & Coulter: Management Prentice Hall India.
5. Richy W.Griffin: Management, AITBS Publishers.
6. Terry & Franklin: Fundamentals of Management, Pearson Education.
7. B.S. Moshal: Principles of Management, Ane Books.
Paper Code: MBAPM-1002 MANAGERIAL ECONOMICS Credit=4
Marks=100
Learning Objectives:
To provide students with an understanding of basic economic principles of production & exchange-essential
tools in making business decisions in today’s global economy. This course is designed to mix basic economics
theory with useful knowledge regarding how the actual economy operates. It is an introduction to the
behavioural science of economics which focuses on the aggregate behaviour of households, firms and the
government. Topics covered include gross domestic product, national income, inflation and the business cycle.

Section – A
Introduction to Managerial Economics: Nature, Scope and Importance of Managerial Economics. Basic
Concepts in decision making: Opportunity cost principle, incremental principle, time element in decision
making. Distinction between micro and macroeconomics. Demand Concepts and Analysis: Individual
Demand, Market Demand, Kinds of Demand, Determinants of Demand, Demand Functions, Demand Schedule
and Law of Demand. Elasticity of Demand: Concept, Types, Measurement and importance

Section – B

Theory of Consumer Behavior: Cardinal Utility Approach and Ordinal Utility (Indifference Curves)
Approach. Demand Forecasting: Sources of Data Forecasting-Expert Opinions, Surveys and Market
Experiments, Time Series Analysis-Trend Projection, Barometric Forecasting, Leading Indicators, Composite
and diffusion Indices. Production Function: Concept, types: Cobb Douglas and CES Production Function,
Returns to Factor and Returns to Scale. Cost concepts and Analysis: Concept of Cost, Short run and Lung-run
Cost Curves, Relationships among various costs, Break-even Analysis. Revenue Curves: Concept and Types

Section – C

Perfect Competition: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Long Run.
Monopoly: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Lung Run, Price
Discrimination. Imperfect Competition: Monopolistic Competition – Price output determination in short and
long run, Product variation and selling expenses behaviour, Oligopoly – Characteristics, Price Rigidity,
interdependence, the Cournot Model, Cartels and Collision, Price leadership

Section – D

National Income: Concept of National Income, National Income Accounting Methods: Output, Income &
Expenditure Methods, Consumption Function and Investment Function- Introduction, Consumption
Function, Investment Function, Marginal efficiency of capital and business expectations, Multiplier,
Accelerator, Business Cycle-Introduction, Meaning and Features, Measures to Control Business Cycles,
Business Cycles and Business Decisions, Inflation and Deflation: Inflation - Meaning and Kinds, Measures to
Control Inflation, Deflation

Suggested Readings:
1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education
2. Mark Hirshey: Managerial Economics, Thomson
3. Keat: Economic Tools for Today’s Decision Makers, Pearson Education
4. William Samuelson and Stephen G. Mark, Managerial Economics, John Wiley & Sons.
5. A. Koutsoyiannis: Modern Microeconomics, McMillan.
6. R Dornbusch, S Fischer and R Startz, Macroeconomics, McGraw-Hill.
7. Macroeconomics: Principles, Applications, And Tools by Arthur O’Sullivan, Steven Sheffrin and
Stephen Perez
8. Principles Of Macroeconomics (Mankiw’s Principles Of Economics)by N. Gregory Mankiw.
9. Macroeconomics, 2e by Eroll D'souza , Pearson Education.
10. Macroeconomics by Ahuja H.L. , Paperback – 2016,S.Chand Publications.
Paper Code: MBAPM-1003 ACCOUNTING FOR MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The objective of this course is to develop acquaintance with basic techniques of accountancy. This is an
introductory course on accounting that attempts to equip the students with the understanding of some commonly
used accounting techniques and enable them to apply appropriate technique for managerial purpose.

Section – A
Accounting: Accounting and its functions, Accounting as an information system, Basic Accounting Concepts
and Accounting Conventions, Accounting Principles, Generally Accepted Accounting Policies (GAAP),
Accounting Standards (Ind AS and IFRS). Branches of Accounting: Financial Accounting, Cost Accounting,
Management Accounting, Accounting Equation, Accounting Structure, Types of Accounts. Rules regarding
Journal Entries, Recording of Journal Entries, Ledger Posting, Cash book, Trial Balance, Preparation of Final
Accounts, Trading Account, Profit & Loss Account, Balance Sheet, Treatment of Adjustments into trial balance.

Section – B
Meaning of Management Accounting: Nature, Scope, Objectives, Functions of Management Accounting,
Relationship between Financial and Management Accounting, Meaning of Financial Statement, Importance and
Limitations of Financial Statement, Meaning and Objectives of Financial Statement Analysis, Limitation of
Financial Analysis. Tools of financial analysis: Ratio analysis, Common size statements, Trend analysis, Fund
flow and cash flow statement.

Section – C
Cost Accounting: Meaning, scope and classification of costs, Absorption costing, Marginal costing and break
even analysis, Use of cost data in managerial decision making. Cost Control Techniques: Preparation of
budgets and their control, Zero base budgeting, Standard costing and variance analysis, Responsibility
Accounting, Target costing, Kaizen costing, Activity based costing. Responsibility Accounting: Meaning,
Steps involved in Responsibility Accounting, Responsibility Centre, Advantages of Responsibility Accounting.

Section – D
Price Level Accounting: Meaning, Methods or Techniques of Price Level Accounting, Advantages,
Disadvantages, Social Accounting: Concept of Social Cost Benefit Analysis, Meaning of Social Accounting,
Need, Social Accounting Approaches. Human Resource Accounting: Meaning, Need, Methods of Human
Resource Accounting, Objections Against Human Resource Accounting, HRA in India.

Suggested Readings:
1. Charles T. Horngren, Gary L. Sundem, John A. Elliott and Donna Philbrick: Introduction to Financial
Accounting, Prentice Hall India.
2. Hanif Mukherjee: Financial Accounting, Tata McGraw Hill
3. Charles T. Horngren, Jeff Schatzberg, Gary L. Sundem and William O. Ostratton: Introduction to
Management Accounting, Pearson Education.
4. Hilton Ronald: Managerial Accounting, McGraw Hill Professional
5. Charles T. Horngren, Srikant M. Datar and George Foster: Cost Accounting- A Managerial Emphasis,
Prentice Hall India.
6. N.R.Swamy: Financial Accounting-A managerial Perspective, Prentice Hall India.
7. J.R. Williams, S.F. Haka, M.S. Bettner and R.F. Meigs: Financial and Managerial Accounting – The Basis
for Business Decisions, Tata McGraw Hill
Paper Code: MBAPM-1004 BUSINESS STATISTICS Credits=4

Marks=100
Learning Objectives:

The objective of the course is to equip the students with techniques for data analysis. Data need to be analyzed,
classified and interpreted to facilitate decision making. The participants are expected to use statistical analysis as
a fundamental method of quantitative reasoning for managerial decision making.

Section – A
Classification of data and construction of Frequency Distribution: Graphic Presentation of Data.
Introduction of Descriptive Statistics: Measures of Central Tendency, Measures of Dispersion- Range,
Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis. Index Numbers:
Definition and Methods of Construction of Index Numbers, Tests of Consistency, Base shifting, Splicing and
Deflation, Problems in Construction, Importance of Index Numbers in Managerial Decision Making.
Section – B

Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of Conditional Probability,
Concept of Random Variable and its Mathematical Expectation. Theoretical Distributions: Binomial, Poisson
and Normal Distribution.

Section – C

Statistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error. Theory of
Estimation: Point and Interval Estimation, Construction of Confidence Limits for Mean. Testing of
Hypothesis: Large Sample Tests, Small Sample Test (t-test: single sample mean and difference of means tests,
F test-Variance Ratio test, Z test-single proportion, difference of proportions, single sample mean and
Difference of Means), χ2 - (chi square) test: Independence of Attributes, Goodness of Fit and Test of
Homogeneity.

Section – D

Correlation Analysis: Rank Method and Karl Pearson’s Coefficient of Correlation and Properties of
Correlation. Regression Analysis: Simple Linear Regression Model, Specification of the Model, Assumptions,
Least Square Estimates of Parameters and their properties, Coefficient of Determination and Interpretation of
Coefficients. Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight
Line and Quadratic Trend, Importance of Time Series Analysis in Managerial Decision Making.

Suggested Readings:

1. J.K. Sharma: Business Statistics, Pearson Publication.

2. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill.
3. Levin & Kapoor: Statistics For Management, Prentice Hall India
4. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New Age International.
5. P.N. Arora & S. Arora: Statistics for Management, Sultan Chand and Sons
6. M.P. Gupta & S.P. Gupta: Business Statistics, Sultan Chand and Sons.
Paper Code: MBAPM-1005 ORGANISATIONAL BEHAVIOUR Credit=4

Marks=100

Learning Objectives:

The objective of studying Organisational Behaviour is to investigate the impact that individuals,
groups and structure have on behaviour within organizations. The purpose is to apply such knowledge
towards improving the effectiveness of organizations.

Section – A

Introduction to OB: Contributing Disciplines to OB, OB in context of Globalisation. Values,

Attitudes and Job Satisfaction: Values, Types of Values, Components of Attitude and their Sources,
Cognitive Dissonance Theory, Job Satisfaction. Perception: Factors Influencing Perception,
Perceptual Selectivity, Attribution Theory, Errors in Perception, Rational decision making model,
Linkage between Perception and Individual Decision Making.

Section – B

Personality: The meaning of Personality, Personality Determinants, Personality Traits, The big five
model, Emotional Intelligence. Motivation: Meaning, Early Theories of Motivation, Contemporary
Theories of Motivation. Group Dynamics: Types of Groups, Stages of Group Development, Five
Stage Model, Group Processes, Group Decision Making, Teams vs Groups, Types of Teams, Model
for Team Effectiveness

Section – C

Leadership: Concept, Leadership Theories- Trait Theories, Behavioural Theories and Contingency
Theories, Leadership Styles, Level 5 Leaders. Power and Politics: Definition, Bases of Power,
Strategies of Power Acquisition, Factors influencing Political Behaviour in Organisations. Conflict
Management: Sources of Conflict, Types of Conflict, Process of Conflict, Levels of Conflict-
Individual, Group and Organizational level conflict.

Section – D

Stress Management: Concept, Sources of Stress, Consequences of Stress, Emotion focused/ Problem
focused Coping Strategies. Organisational Culture: Definition, Concept, Characteristics, Levels of
Organisational Culture, Socialisation Process. Organisational Structure: Concept, Elements of
Organisational Structure, Types of Organisational Structures and their Impact on Human Behaviour

Suggested Readings:

1. S.P. Robbins: India Organizational Behavior, Prentice‐Hall.

2. Keith Davis: Human Behaviour at work, Tata McGraw Hill.
3. Hersey Blanchard: Management of Organizational Behaviour, Prentice Hall India
4. K. Ashwatappa: Organizational Behaviour , Himalaya Publishing House.
5. F. Luthans: Organizational Behaviour, McGraw Hill.
Paper Code: MBAPM-1006 LEGAL AND ETHICAL ASPECTS OF Credits= 4
BUSINESS
Marks=100
Learning Objectives:

The objective of the paper is to create Legal Awareness, to give exposure to various laws and acts which have
impact on business and industry, to give inputs relating to procedure of starting a new company. The paper also
aims to make the students understand the concept of Ethics and its role in business life for corporate growth.

Section – A

The Indian Contract Act, 1872: Nature and kinds of contracts, Offer and Acceptance, Consideration, Capacity to
Contract, Free Consent, Legality of Object and Consideration, Void Agreements, Contingent Contracts,
Discharge of Contracts, Remedies for Breach of Contract, Quasi Contract, Contracts of Indemnity and
Guarantee, Contract of Bailment and Pledge, Contracts of Agency. The Sale of Goods Act, 1930: General
Principles, Conditions and Warranties, Transfer of property in goods, Transfer of title, Performance of contract
of sale, Rights of unpaid seller, Miscellaneous.

Section – B

Companies Act, 2013: Definition and nature of Company, Kinds of Companies, Formation of Company,
Memorandum of Association, Articles of Association, Prospectus, Share and share capital, Membership in a
Company, Transfer and Transmission of shares, Company meetings, Directors of a Company, Dividends and
Interest, Accounts and Audit, Borrowing Powers, Majority Powers and Minority Rights, Winding up. The
Consumer Protections Act, 1986: Introduction, Consumer Protection Councils, Consumer Disputes Redressal
Agencies.

Section – C

Business Ethics: Definition, Concepts and Rationale underlying Business Ethics, Ethical Theories in relation to
Business, Ethical Dilemmas, Sources and their resolution, Ethical Decision making in business.

Section – D

Changing dimensions of Ethics in relation to liberalization and globalization, Creating and Sustaining an Ethical
Organization, Corporate Ethics and responsibility towards stakeholders, Environmental Protection, Ethics in
Functional Areas of Management.

Suggested Readings:

1. A.C. Fernando : Business Ethics, An Indian Perspective, Pearson Education.

2. S. Rinku and P. Khanna: Ethics and Values in Business Management, Ane Books India
3. B.S. Moshal: Business & Industrial Law, Ane Books
4. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
5. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
6. P.L. Malik: Industrial Law, Eastern Book Company.
7. S.C. Srivastva: Industrial Relations and Labour Laws, Vikas Publishing House.
8. T.L. Beauchamp and N.E. Bowie: Ethical Theory and Business, Prentice Hall India.
9. J.R. Boatright: Ethics and the Conduct of Business, Pearson Education.
Paper Code: MBAPM- MANAGEMENT INFORMATION Credits=4
1007 SYSTEMS
Marks=100
Learning Objectives:

Upon completion of this course, students will be able to explain the strategic impact of the use of
business information systems and identify different aspects of the management of the IT business
function.

Section – A

Information systems: Role of IS in Business, Globalization Challenges and Opportunities, E-Business: IT role in
Business enhancement, TPS, E-Commerce, E-Government, IS Organizations and Strategy, Ethical & Social
issues in IS, Cyberbullying,

Section – B

IT Infrastructure & Emerging Technologies: IT Infrastructure components, Contemporary Hardware trends,

Contemporary Software trends, Business Intelligence-Databases and Information Management: Database
approach to data management, Multidimensional data analysis, data mining, databases and web,
Telecommunications, Internet & Wireless Technology: Communications Networks, Internet, Wireless networks
in Business, Securing IS: Malicious softwares, technologies and tools for protecting Information systems.

Section – C

Enterprise applications: Enterprise systems, Supply Chain management systems, New opportunities and
challenges, E-Commerce: concepts in e-commerce, Internet business models, m-commerce, e-commerce
payment systems, Decision Making: Reality mining, Hybrid AI systems, Intelligent agents, decision making and
IS, Systems for decision making.

Section – D

Building IS: System as planned Organizational change, system development, system analysis, system design,
RAD, Managing Projects: importance of projects, selecting projects, managing project risk, Managing Global
Systems: technology issues and opportunities for global value chains, computing platforms and systems
integration, connectivity, software localization.

Suggested Readings:

1. K.C. Laudon, J.P. Laudon & Rajanish Dass, “Management Information Systems – Managing The
Digital Firm”, Pearson.
2. James A O’Brien: Management Information Systems, Tata McGraw Hill.
3. M.M. Goyal: Management Information Systems: Managerial Perspectives, McMillan.
4. R.D. Murdick & J.E. Claggett: Information Systems for Modern Management, Prentice Hall India.
5. G. Davis & M.H. Olson: Management Information Systems – Conceptual Foundation, Structure and
Development, McGraw Hill.
6. E. Turban, J. E. Aronson, T. Liang: Decision Support Systems & Intelligent Systems, Dorling
Kindersley India.
Paper Code:MBAPM- BUSINESS ENVIRONMENT Credit=4
2001
Marks=100
Learning Objectives:

The objective of the subject is to provide an insight to the participants about the changes that are taking place in
the economic sector, the effect of these changes on business and the demand placed on managers regarding
national and global business environment. Another aim is to help identify economic trends and business currents
that affect individual firms and the wider industry. Another objective of the course is to provide the student with
a background of various environment factors that have major repercussions on business and sharpen their mind
to watch and update the changes that occur constantly in this sphere.

Section – A

Economic Environment: Economic Environment of Business, Non- economic Environment of Business-

Politico legal environment of business, Critical elements of socio – cultural environment, emerging rural sector
in India and Indian Business, Social responsibility of business, Consumerism in India, Techniques of
Environmental Scanning, Environmental Scanning of some important industries.

Section – B

Economic Planning in India: Objectives, Strategies and Evaluation of current Five Year Plan, Public Sector in
India, Privatization and Disinvestment, New Economic Policy-Liberalization and Structural Adjustment
Programmes, Economic Systems.

Section – C

Economic Policies in India: Monetary Policy as an instrument of growth, Fiscal Policy and Indian business,
Industrial Policy and Industrial Licensing in India, EXIM Policy, The Competition Act 2000, FEMA 2000, RTI
Act 2005.

Section – D

International Economic Environment: Globalization - concept and emergence of globalization, Foreign

Direct Investment, Benefits and Problems from MNCs, WTO-its role and functions, implications for India,
Devaluation of Rupee, Contemporary issues in Indian economic environment.

Suggested Readings:

1.Ruddar Datt & K.P.M. Sundaram: Indian Economy, Sultan Chand and Sons.
2. G.Rama Krishna & A.G. Moss V.Suguna: Economic Reforms in India- Retrospect and Prospect, Himalaya
Publishing House.
3. M.R. Das: WTO Opportunities and Challenges for Indian Banking, Himalaya Publishing House.
4. R.V. Badi: Indian Business Environment, Himalaya Publishing House.
5. Francis Cherunilam: Global Economy and Business Environment, Himalaya Publishing House.
6. Misra & Puri: Economic Environment of Business, Himalaya Publishing House.
7. I.J. Ahluwalia: Industrial Growth in India, Oxford University Press.
8. S. Chakravarthy: Development Planning, Oxford University Press.
Paper Code:MBAPM- FINANCIAL MANAGEMENT Credit=4
2002
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts and theories underlying financial
management and implications of various financial techniques.

Section – A
Introduction to Financial Management: Meaning, Scope, Finance Function, Financial Goals, Agency
Problem, Relationship of Finance with Accounts and Economics. Sources of Finance: Features, Advantages
and Limitations of Equity Shares, Preference Shares, Debentures, Term-Loans, Right Issue, Venture Capital,
Private Equity GDR, ADR, Derivative instruments, Commercial Papers, Certificate of Deposits, Trade credit,
Bank finance, money market instruments Cost of Capital: Meaning, Calculation of Cost of Debt Capital,
Equity Capital, Preference Capital, Retained Earnings, Weighted Average Cost of Capital.
Section – B
Capital Structure: Meaning, Determinants, Assumptions, Net Income Approach, Operating Income Approach,
Traditional Position, Modigliani Millar Approach, EBIT and EPS Analysis, Trading on Equity, Gearing Ratio.
Leverage Analysis: Meaning, Types, Estimation of Financial, Operating and Combined Leverage, Relation of
Financial Leverage with Risk and Return.
Section – C
Management of Working Capital: Meaning of working capital, Need of managing working capital,
Determinants of working capital, Operating Cycle, and Estimation of working capital. Inventory Management:
Meaning, Need to hold Inventory, Objective of Inventory, Inventory Management, Factors affecting inventory
investment, Determination of Economic Order Quantity, Evaluation of Discount Proposal, Determination of
maximum, minimum, average, safety and reordering level of inventory, Models for classification of inventory,
Inventory Control System. Cash Management: Meaning, Facets of Cash Management, Motives for Holding
Cash, Optimal Cash Balance: Baumols model, Miller-Orr model, , Short-Term and Long-Term Cash
Forecasting.
Section – D
Receivable Management: Meaning and objectives of receivable management, Factors affecting receivables,
Credit Policy Variable, Credit Evaluation, Credit Decisions, Control of Account Receivable. Dividend
Decisions: Meaning and Types of Dividend, Issues in Dividend Policy, Traditional Model, Walter Model,
Gordon Model, Miller and Modigliani Model. Corporate Restructuring: Meaning and need of corporate
restructuring, Financial and Operational restructuring, merger and amalgamation: meaning types and motives.
Suggested Readings:
1. James C. Van Horne: Financial Management, Pearson Education.
2. Richard A. Brearley and Stewart C. Myres: Principles of Corporate Finance, McGraw Hill.
3. John J. Hampton: Financial Decision Making-Concepts, Problems and Cases, Prentice Hall India
4. M.Y. Khan and P.K. Jain: Financial Management-Text and Problems, McGraw-Hill.
5. Prasanna Chandra: Financial Management, Tata McGraw-Hill Publishing.
Paper Code:MBAPM- PRINCIPLES OF MARKETING Credit=4
2003
Marks=100
Learning Objectives:

The main aim of the paper is to understand the nature, tasks and the environment under which marketing
operates, to study the theory, principles and practical aspects of various marketing functions, and to learn to take
marketing decisions.

Section – A
Introduction to Marketing: Definition, Scope and Importance of Marketing, Key Customer Markets,
Concepts/Philosophies of Marketing, Holistic Marketing Concept, Marketing Tasks, Marketing Mix.
Marketing Environment: Marketing Environment, New Marketing Realities, New Consumer Capabilities,
Demographic Environment, Social-Cultural Environment, Natural Environment, Technological Environment
and Political-Legal Environment, SWOT analysis.
Section – B
Analyzing Markets: Marketing Research Process, Sources of data collection, factors influencing Consumer
behavior, Buying Decision Process, Post-Purchase Behavior, Organizational Buying, Stages in the Buying
Process. Market Segmentation: Levels of Market Segmentation, segmenting consumer markets, Niche
Marketing, segmenting business markets, Michael Porter’s Five Forces Model, Analyzing competitors,
strategies for market leaders, Targeting and Positioning.
Section – C
Product Decisions: Product characteristics, classifications, differentiation, packaging and labeling, Product Life
Cycle. Pricing Strategies: Understanding Pricing, Setting the Price, Initiating and Responding to Price
Changes, Reactions to Competitor’s Price Changes.
Section – D
Marketing Channels: Marketing Channels, Role of Marketing Channels, Identifying Major Channel
Alternatives, Types of Intermediaries, Channel-Management Decisions, Retailing, Wholesaling. Marketing
Communication: The Role of Marketing Communications, Communications Mix-Advertising, Sales
Promotion, Public Relations and Publicity, Events and Experiences, Direct and Interactive Marketing, Personal
Selling.
Suggested Readings:
1. P. Kotler, and K.J. Keller: Marketing Management, A South Asian Perspective, Prentice Hall India.
2. V.S. Ramaswamy, & S. Namakumari: Marketing Management, Planning, Implementation and Control,
Macmillan.
3. Britt and Boyd (ed): Marketing Management and Administrative Action, Tata McGraw Hill.
4. T.K. Panda: Marketing Management: Text and Cases, Excel Books.
5. P. Kotler and Armstrong: Principles of Marketing, Prentice Hall India
6. Douglas, K. Hoffman, et al: Marketing, Best Practices, Thomson South-Western
7. R. Saxena: Marketing Management, Tata McGraw Hill.
 HUMAN RESOURCE MANAGEMENT
Paper Code:MBAPM- Credit=4
2004
Marks=100
Learning Objectives:

The objective of the paper is to make the participants aware of the importance of Human Resource
Management. It further aims to impart an in-depth understanding of the various functions of Human Resource
Management whereby the underlying objective of the course is to develop understanding into the tools available
to attract, retain and motivate the human resources in an organization.

Section – A
Introduction to HRM: Meaning, Scope, Importance of HRM, Challenges faced by HRM. Job Analysis and
Job Design: Concept, Methods of Job Analysis, Job description and Job specification, Traditional and Modern
Approaches to Job Design, Flexible Work Arrangements, Competency Mapping. Human Resource Planning:
Definition, Need and Importance, Process of HRP, Demand Forecasting and Supply Forecasting of Workforce.

Section – B
Recruitment: Definition and Concept, Factors Affecting Recruitment, External and Internal Sources of
Recruitment. Selection Process- Steps in Selection Process, Types of Selection Tests and Selection Interviews,
Placement and Induction. Managing Careers: Concept, Career Stages, Career Anchors, Benefits of Career
Planning to the Individual and Organisation, Internal Mobility- Promotions, Demotions and Transfers.
Employee Training and Management Development: Importance, Objectives, Process, Methods of Training
and Development.
Section – C
Performance Management and Performance Appraisal: Concept, Objectives of Performance Management,
Performance Appraisal Process, Traditional and Modern Methods of Appraisal, Pitfalls in Performance
Appraisal, Potential Appraisal. Job Evaluation: Definition, Concept, Methods of Job Evaluation.
Compensation Management: Objectives, Factors Determining Compensation and Pay Rates, Wage and Salary
Administration, Incentive Plans and Fringe Benefits.
Section – D
Industrial Relations: Concept, Objectives, Trade Unions and their Functions, Collective Bargaining- Types
and Process, Grievance Handling- Definition, Sources of Grievance, Grievance Redressal Machinery, Discipline
and Disciplinary Action. Quality of Work-life: Concept, Strategies for Improving QWL.
Suggested Readings:
1. Gary Dessler: Human Resource Management, Pearson Education
2. Edwin B. Flippo: Personnel Management, Tata McGraw Hill.
3. Dale Yoder: Personnel Management & Industrial Relation, Sir Isaac Pitman & Sons.
4. Arun Monappa & Saiyadain: Personnel Management, Tata McGraw Hill
5. K. Aswathappa: Human Resource Management, Tata McGraw Hill
 WORKSHOP ON SOFT SKILLS
Paper Code: MBAPM-2005 Credit=2

Marks=50
Learning Objectives:
To encourage the all round development of the participants by focusing on soft skills and to make them aware
about the importance, role and the content of soft skills through instruction, knowledge acquisition and practice.
Section – A
Meaning and importance of communication in business: Process, types of communication: formal and
informal and their characteristics, essentials of effective business communication, Channels of communication,
their effectiveness, limitations, Barriers of communication, approaches to effective Communication.
Presentations, Book Reviews and Summaries

Section – B
Time Management and Goal Setting: Identification of Time Wasters, Prioritisation of Work (ABC Method),
Goal Setting. Listening Skills: Listening to Specific Information, Identifying Main Issues, Seeing Beyond the
Surface. Team Assignment: Effects of Competition on Individual and Group Behaviour, Competitive and
Collaborative Team Behaviour, Team/ Group Dynamics, Team Assignment.
Section – C
Stress Management: Symptoms of Stress, Coping Approaches. Report Writing: Process, Structure and
Layout. Principles of clear writing, often misused words, applications and requests, positive and negative
responses to requests, routine messages, memos, organizing meetings, preparation of agenda and minutes,
business etiquette, telephone etiquette, e-mail etiquette.
Section – D
Interpersonal Skills: Negotiations, social skills, assertive skills, cross-cultural communications.
Leadership Skills: Concepts of leadership, leadership styles, insights from great leaders.
Suggested Readings:
1. Lesikar, Petit & Lesikar’s: Basic Business, Tata McGraw Hill
2. Poe & Fruchling: Basic Communication, AITBS.
3. Taylor: English Conversion Practice, Tata McGraw Hill.
4. Diwan & Aggarwal: Business Communication, Excel Books.
5. Baugh, Frayer & Thomas: How to write first class Business Correspondence, Viva Books.
6. B.L. Courtland and J.V. Thill: Business Communication Today, Pearson Education.
7. H.A. Murphy, W. Hilderlrand and P.J. Thomas: Effective Business Communication, Tata McGraw Hill
Companies.
Paper Code:MBAPM- SEMINAR ON RESEARCH Credit=2
2006 METHODOLOGY
Marks=50
Learning Objectives:

The main objective of this course is to help understand the nature, scope, complexities and process of defining a
business, research question. The learning focus is on developing business research skills so as to facilitate
managerial decision making.

Section – A
Introduction: Meaning, Features, Objectives/Motives & types of Research, Defining the Research problem,
Research Process, Significance of Research in Managerial decision making. Research Design: Meaning,
Characteristics and various concepts relating to Research Design and classification of Research Design, General
phases and principles of Research Procedure.

Section – B
Data Collection: Sources of Data-Primary/Secondary Methods of collecting data, direct personal interview,
indirect oral interview, information through local agencies, mailed questionnaire method, schedule sent through
enumerators, questionnaire and its designing and characteristics of a good questionnaire. Sampling Design:
Meaning and need of Sampling and review of Sampling Methods. Measurement and Scaling Techniques.
Formulation of Hypothesis.
Section – C
Data Analysis & Interpretation: Introduction to Multivariate analysis- Multiple and partial correlation,
multiple regression analysis (with two independent variables), specification of regression models and estimation
of parameters, interpretation of results. Analysis of Variance (ANOVA)-One way and Two way ANOVA.
Section – D
Report writing: Style/format, contents and essential steps for report writing, Role of Computer in Research.
Suggested Readings:
1. K.N. Krishnaswamy, Appa Lyer Siva Kumar, M. Mathirajan: Management Research Methodology,
Pearson Education.
2. Ranjit Kumar: Research Methodology, Pearson Education.
3. Donald R. Cooper and Pamela S. Schindler: Business Research Methods, Tata McGraw Hill
4. Michael Riley: Researching & Writing dissertation in Business & Management, Thomson Learning.
5. R. Pannerselvam: Research Methodology, Prentice Hall India.
6. R. Nandagopal: Research Methods in Business, Excel Books.
7. William G.Zikmund : Business Research Methods, Thomson South Western Publication
8. C.R. Kothari: Research Methodology-Methods &Techniques, Vikas Publishers.
Paper Code: MBAPM-2007 INDUSTRIAL PHARMACY AND Credit=4
PHARMACEUTICAL TECHNOLOGY
Marks=100
Learning Objectives:

The prime objective of this course is to provide an in-depth knowledge of the technical as well as
managerial aspect of industrial pharmacy.

Section – A

Orientation to Pharmacy and Pharmaceutical Manufacturing: Scope and Evolution of Pharmacy,

Pharmacists in Industry, Government and Public Health, Clinical Drug Literature and Research;
Preformulation; Preparation of Parentals, Intravenous admixtures, ophthalmic and medicated topical, oral solid
dosage forms. New drug development, stability analysis.

Section – B

Drug Delivery and Industrial Pharmacy: Introduction to Novel Drug Delivery Systems; Modified Drug
Delivery Systems: oral, transdermal, parentral, implants; Targeted Drug Delivery Systems; Methods of
enhancing bioavailability of Drug, Process Validation, Incremental Innovations, Bio-Similars and Bio-
Pharmaceuticals.

Section – C

Pharmacy Practice and Patient Care: Technology and Automation, Patient Communication and Compliance,
Drug Education, Framework for ensuring medication use safety; Pharmaco-epidemiology, development of
Pharmacy Care plan, Hospital Pharmacy Practice.

Section – D

Social, Behavioral, Economic and Administrative Aspects in Industrial Pharmacy: Laws governing
Pharmacy, Pharmaco-economics, Industrial hazards, Safety, Pollution Control and Effluent treatment in
Pharmaceutical industries; Prevention measures against corrosion and waste minimization.

Suggested Readings:

1. Shobha Rani Hiremath: Textbook of Industrial Pharmacy-Drug Delivery Systems and Cosmetic and
Herbal Drug Technology, Orient Longman.
2. D.K. Mittal: Drugs and Pharmaceutical Industry, Anmol Publications.
3. Ashish Chandra & Harpal Singh: Pharmaceutical Industrial Management, New Indian Books.
4. Ashish Chandra and Harpal Singh: Pharmaceutical Industrial Management, Shree Publishers
5. L. Lachman & H.A. Liebermann: The Theory and Practice of Industrial Pharmacy, Varghese
Publishing House.
Paper Code:MBAPM- QUALITY ASSURANCE AND Credit=4
2008 INVENTORY MANAGEMENT
Marks=100
Learning Objectives:

This course has been designed to provide participants with an in-depth understanding of various issues relating
to quality control and management of various drugs in Pharmaceutical sector.

Section – A

Quality Assurance Systems: Basic concept of quality control & quality assurance, functions, sources of
variation, quality assurance for raw materials, APIs, packing materials & finished products (specifications,
receipt, testing, sampling and certificate of analysis), production (change control, aseptic process control,
temperature, pressure & humidity control tests, tests for air flow pattern, microbiological monitoring); buildings
& facilities (design and construction features, lighting, air handling systems, maintenance); equipments
(construction, cleaning and maintenance, calibration & handling).

Section – B

In-process quality control: Importance, inspection, IPQC tests for tablets (weight variation, hardness,
thickness, friability, disintegration tests and content uniformity), suspensions and emulsions (appearance and
feel, volume check, viscosity, particle size distribution, electrical conductivity and content uniformity) and
parenterals (pH, volume check, clarity, content uniformity, integrity of seals and particulate matter). Problems
encountered and trouble shooting for quality conformance.

Section – C

Good Laboratory Practices: Scope, organization, personnel - desirable qualities of analyst, responsibilities of
key personnel in the QC lab. Validation of analysis methods. Facilities, equipments, testing facilities operation –
systems and procedures in QC lab, analytical worksheet, test methods, evaluation of test results.

Section – D

Drug Store, Management and Inventory Control: Meaning of Stores Management, Importance, Types of
Stores; Functions; Coding Methods, Organization of drug store, types of materials stocked, storage condition.
Inventory Management: Concepts; Classification; Objectives; Factors Affecting, Inventory Control Policy;
Inventory Costs; Basic EOQ Model; Re-order Level; ABC Analysis

Suggested Readings:

1. Jean F. Huxsoll: Quality Assurance for Biopharmaceuticals, Wiley Interscience.

2. Peter D. Mauch: Quality Management Theory and Application, CRC Press
3. P.D.Sethi: Quality assurance of Drugs in Pharmaceuticals, Vandana Publisher.
4. A. Petric: Medical Statistics at a Glance, Blackwell.
5. P.D. Sethi: How to Practice GLP, Vandana Publications.
6. Nair: Production & Operation Management, Tata McGraw Hill
Paper Code: MBAPM-3001 PROJECT PLANNING AND ANALYSIS Credit=4

Marks=100
Learning Objectives:

The objective of this course is to promote a sound understanding of the theory and practice of project
management. More specifically it introduces students to the purpose, principles, problems and challenges,
concepts, techniques, and practice of project management and its various facets; impart skills in project
planning, execution and control methods; introduce students to project management software and applications.

Section – A

Introduction to Project Management: Meaning and Definition of a Project, Objectives of a Project, Project
Life cycle; Steps in Project Planning; Generation and Screening of Project Ideas- Generation of ideas,
Monitoring the environment, Regulatory framework for Projects, Corporate Appraisal, Preliminary Screening,
Project Rating Index, Porter model for estimation of profit potential of industries.

Section – B

Market and Demand Analysis- Situational analysis and Specification of objectives, Collection of secondary
information, Conduct of market survey, Characterization of the market, Demand forecasting, Market planning;
Technical Analysis- Study of material inputs and utilities, manufacturing process and technology, product
mixes, plant capacity, location and site, machinery and equipment, structures and civil works, project charts and
layouts; Project Costing and Finance: Cost of project, Cost of production, Means of Financing Project,
Working capital requirements and its financing, Profitability Projections, Projected Cash flow statement and
projected Balance Sheet.

Section – C

Project Appraisal: Time Value of Money, Project Appraisal Techniques- Payback Period, Accounting Rate of
Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio, Social Cost Benefit Analysis,
Assessment of various methods. Risk Analysis: Measures of Risk, Sensitivity Analysis, Scenario analysis,
Break-even method, Simulation Analysis, Decision Tree Analysis, and Application of project appraisal
techniques in current environment. Social cost benefit analysis (SCBA)- Rationale for SCBA,UNIDO
approach to SCBA, Little and Mirrlees approach to SCBA.

Section – D

Project Management: Need for Project Management, Project Management Framework, forms of project
organization, project control, human aspects of project management, prerequisites for successful project
implementation; Network techniques for project management: Development of project network, time
estimation, determination of critical path, scheduling when resources are limit, PERT and CPM models, Project
review and administrative aspects- initial review, performance evaluation, abandonment analysis

Suggested Readings:
1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas Publishing.
2. Prasama Chandra: Projects - Planning, Analysis, Selection, Implementation and Review, Tata McGraw
Hill.
3. Esty, B. C., Modern Project Finance: A Case Book, John Wiley and Sons
4. Robert K. Wysocki, Robert, Bick and David B, Crane: Effective Project Management, John Wiley and
Sons.
5. E.C. Benjamin: Modern Project Finance-A case book, John Wiley and Sons.
6. Gatti, S., Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public
Projects, Academic Press.
7. I.M.D. Little and J.A. Mirrlees: Project Appraisal and Planning for Developing Countries, Oxford and IBH
Publishing Co.
8. P.K. Nevitt and F.J. Fabozzi: Project Financing, Euromoney Books.
Paper Code:MBAPM- MEDICAL PHARMACOLOGY Credit=4
3002
Marks=100
Learning Objectives:

The objective of the course is to make students familiar with main

molecules (drugs) available in the market for various ailments and to introduce them to the brands of those
drugs. The course is aimed at highlighting current scenario of the global brands in Pharmaceutical industry
giving an insight to existing scenario.

Section – A

Introduction and General Pharmacology: Introduction to the basics, pharmaco-dynamics, pharmaco-kinetics.

Principles of immunology, Adverse Drug Reactions and Clinical Toxicology, Pharmaco-genomics, Pharmaco-
kinetics/Pharmaco-dynamics in Drug Development. Autonomic Nervous System: Principles of
Neurotransmission, adrenergic pharmacology, cholinergic pharmacology.

Section – B

Analgesics: Anti-Inflammatory Drugs, Analgesics. Respiratory and Gastro Intestinal System Drugs:
Laxatives, Antacids & Acid controlling drugs, Bronchodilators, Expectorants & Mucolytics. Cardiovascular
System: Anti-hypertensives & Diuretics, anti-lipemic Drugs, angina & shock. CNS: Drugs for Mental
Depression, Drugs for Psychophrenia/Schizophrenia, Epilepsy etc. Endocrines: Anti-diabetic agents,
corticosteroid.

Section – C

Anti-infectives and Anti-neoplastic Drugs: General Characteristics, Unique uses and Problems; Antiseptics
and Disinfectants, Systematic Antimicrobials, Antimycobacterials, Antifungals and Antivirals; Antineoplastic
Drugs, Development, Research and Combinations; Paraciticides, Immunzing agents.

Section – D

Best Selling Drugs-Globally & in India: An overview of current scenario, Market size, future growth; Quality
assurance and control, Biotechnology and Drugs, Pharmaceutical necessities.

Suggested Readings:

1. K.D. Tripathi: Essentials of Medical Pharmacology, Jaypee Brothers.

2. Mamichair Ebadi: Clinical Pharmacology, CRC Press.
3. Gilbert S. Banker and Christopher T. Rhodes: Modern Pharmaceutics, Marcel Dekker .
4. Rick Ng: Drugs From Discovery to Approval, Wiley-Blackwell.
5. Michael J. Neal: Medical Pharmacology-at a Glance, Blackwell Publishing
6. Remington: The Science and Practice of Pharmacy, Wolters Kluwer.
7. H.H. Siddiqui: Essentials of Medical Pharmacology, Globalmedik.
Paper Code:MBAPM- PHARMACEUTICAL MARKETING Credit=4
3003
Marks=100
Learning Objectives:

The paper aims to make the participants understand marketing concepts in relation to pharmaceutical Industry
and to completely understand Pharmaceutical marketing and its versatile treatment.

Section – A

Introduction: The marketing concept, alternatives to marketing orientation, selling orientation; The
specifications for pharmaceutical marketing, tasks of marketing. Strategic Marketing in Pharmaceuticals:
Overall company strategy, Marketing strategy at portfolio level, Boston consulting group approach, Composite
portfolio approach, translating the portfolio strategy to the product level.

Section – B

Market Segmentation in Pharmaceutical Marketing: Identifying market segments, advantages & drawbacks
of market segmentation, segmentation bases, target market selection. Positioning in Pharmaceutical Industry:
Differential advantage, Types of positioning, measuring product positioning, perceptual mapping, alternative
positioning strategy. Competitive Analysis: Competitive structure of the pharmaceutical industry, product
market level, process of competitive analysis, market performance evaluation. The Marketing Plan: What, why
& how of marketing plan, benefits of planning, planning process, organization structure.

Section – C

The External Analysis: Establishing a customer focus, analysis of the industry/market, undertaking the
analysis with guidelines, understanding PESTEL, interpretation. Internal Analysis: Search for competitive
advantage, product positioning analysis. SWOT Analysis: Meaning and steps for SWOT analysis.

Section – D

Product Strategy: Definitions, objectives, tactics, generating the strategic options, product development
strategy, market development strategy. Communications & its role in strategy implementation: Promotional
mix, decision making process, message structure, communication process, integrating the other elements in the
marketing mix with promotion. Marketing Research: Marketing research process, Types of research, data
collection channels. Implementation of Marketing Strategy: Marketing mix, communication & product life
cycle.

Suggested Readings:

1. Mickey Smith, Engene Mick Kolassa: Pharmaceutical Marketing: Principle, Environment and
Practice, Informa Health Care.
2. Mickey C. Smith (ed.).: Pharmaceutical Marketing in 21st Century,Routledge.
3. Micky C. Smith: Pharmaceutical Marketing: Strategy & Cases, Informa Health Care.
4. C. Subha Rao: Pharmaceutical Marketing in India, Excel Books.
5. Micky C. Smith: Principles of Pharmaceutical Marketing, CBS Publishers.
6. Subha Raw Chaganti: Pharmaceutical Marketing in India- Concepts Strategy Cases, Pharma. Book
Syndicate.
7. Praveen Kumar Gupta: Pharmaceutical Marketing, Pragati Prakashan.
Paper Code:MBAPM- BRAND MANAGEMENT Credit=4
3004
Marks=100
Learning Objectives:

The objective of this course is to enrich the participants on essential elements of brand management
including brand identity, brand image, brand awareness, brand equity and brand extension and to
ignite the interest in the area of Brand Management.

Section – A

Introduction to Brands: Introduction, Defining Brand, Development of Branding, From Products to Brands,
Elements of Brand Management: Introduction, Brand Positioning, Brand Equity, Brand awareness, Brand
Identity, Brand Personality, Brand Communication, Brand Image, The Strategic Brand Management Process

Section – B

Brand Identity: Introduction, Defining Brand identity, Models of Brand Identity, Elements of Brand Identity.
Brand Image: Customer’s Perception of Brand Identity: Introduction, Defining Brand Image, Kapferer’s Model
of Brand Image, Roles of Metaphors in Delivering Brand Image, Decoding Brand Image (ZMET) Brand
Personality - Carrier of Brand Identity: Introduction, Defining Brand Personality, Scales of Brand Personality,
Use of Brand Personality

Section – C

Brand Communication: Introduction, Tools for Brand Communication, Brand Awareness. Brand
Positioning: Introduction, Defining Brand Positioning, Need of Positioning, Brand Positioning in Consumer’s
Mind, Rules for Successful Brand Positioning, Brand Repositioning. Brand Equity: Introduction, Defining
Brand Equity, Measuring Brand Equity, Building Brand Equity.

Section – D

Pharmaceutical Branding Strategies; Building Pharmaceutical Brands; Communicating Pharmaceutical Brands;

Future Pharmaceutical Branding Models.

Suggested Readings:

1. Kirti Dutta: Brand Management, oxford publishers

2. U.C. Mathur: Product and Brand Management, Excel Books.
3. Debashish Pati: Branding Concepts and Process, Macmillan India.
4. Jean-Noel Kapfere: The new Strategic Brand Management, London and Philadelphia Publishers.
5. Harsh V. Verma: Brand Management-Text and cases, Excel Books 6
Paper Code: MBAPM-M-3005 MARKETING RESEARCH AND Credit=4
CONSUMER BEHAVIOUR
Marks=100
Learning Objectives:
The course is intended to help participants get acquainted with various research concepts,
techniques and procedures and to develop their ability to conduct, evaluate, use and present
research findings. The course will also help students to understand the various factors
affecting consumer behavior and to understand the process of consumer buying.
Section – A
Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer behavior
and marketing strategy, Situational characteristics and consumption behavior, Consumer decision making
process, Post purchase behavior.
Section – B
Factors Influencing Consumer Behavior: Consumer specific factors influencing buying behavior,
psychological processes (motivation, perception, learning and memory) affecting consumer behavior, the buying
motive, high involvement and low involvement buying situations, Consumer behavior in adapting new products,
participants in buying decisions, Group influence- Definition, types of group (primary, secondary, formal
etc.), Family influence, roles, FLC application.
Section – C
Introduction to Marketing Research: Meaning, scope and importance of marketing research, Defining the
market research problem and developing an approach, Research design formulation, Rating Scales Juster,
Likert, Semantic Differential, Thurston, Attitude Scales. Preparing a written research report, organization of
the report, Ethical issues in marketing research.
Section – D
Applications of marketing research; Research design classification, Product research- developing products,
Specifications and attributes, Concept of test marketing. Advertising research, Market and sale analysis
research, Sales forecasting, Demand measurement. Case studies.
Suggested Readings:
1. S.L. Gupta: Marketing Research, Excel Books.
2. G.C. Beri: Marketing Research, McGraw Hill.
3. Nigel Bradley: Marketing Research - Tools and Techniques, Oxford University Press.
4. Alan Bryman, Emma Bell: Business Research Methods, Oxford University Press.
5. Gilbert A Churchill, Jr. Dawn Iacobucci: Marketing Research – Methodological Foundations, Cengage
Learning.
6. P. Narayana Reddy and G.V.R.K. Acharyulu: Marketing Research, Excel Books.
7. A. Parasuraman et.al.: Marketing Research, Biztantra.
8. William Zikmund, Barry J. Babin: Essentials of Marketing Research, Cengage Learning.
 ADVERTISING AND SALES
Paper Code: MBAPM-M- Credit=4
3006 MANAGEMENT
Marks=100
Learning Objectives:
The course is designed with an aim to develop an understanding of the decision processes in
advertising from a marketer’s point of view and to understand the concept, methods and
strategies of sales management.
Section – A

Introduction to Advertising: Advertising- an element in Marketing Mix, Role and Importance, Difference
between advertisement and publicity, Advertising as a means of communication, Setting Advertising Objectives,
DAGMAR approach to setting objectives, Media, selection, measurement of effectiveness of Media, Preparing
advertising plan, Developing message, writing copy. Advertising appeals: pre and post-testing. Media decisions,
media strategy and scheduling decisions, Planning and managing advertising campaigns.

Section – B
Integrated Marketing Communications: Different types of advertising, public relations, advertising budget
and relevant decisions, Advertising agencies, their role and importance, management problems of agencies,
client-agency relations. Advertising in India: Problems and Prospects. Role of Integrated Marketing
Communications (IMC), Designing, Objectives Setting and Budgeting for IMC programs, Developing effective
communications.
Section – C
Sales Management: Sales organization, Sales Functions and its relationship with other marketing functions,
External relationship of the Sales Department e.g. with distributors, Government and Public. Functions and
qualities of a Sales Executive. Routing and Scheduling, International Sales Management.
Section – D
Salesmanship: Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods, Sales
budget. Sales force management, Recruitment, Selection, Training, Motivation and Compensation of the field
sales force. Evaluation and control of sales force, Sales Territories, Sales Quotas. Case Studies.
Suggested Readings:
1. Rajeev Batra, John G.Myers, David A. Aaker: Advertising Management, Pearson Education.
2. Raghuvir Singh: Advertising-Planning and Implementation, Prentice Hall India.
3. Richard R Still, Cundiff W Edward and Govoni A P Norman: Sales Management, Decisions, policies and
Cases, Pearson Education.
4. K. K. Havaldar : Sales and Distribution Management, Tata Mc-Graw Hill.
5. G.E. Belch and M.A. Belch: Introduction to Advertising and Promotion, Irwin Publishers.
6. C.H. Sandage, V. Fryberger and K. Rotzoll: Advertising, AITBS.
Paper Code: MBAPM-M-3007 INTERNATIONAL MARKETING Credit=4

Marks=100
Learning Objectives:
The objective of this course is to develop a conceptual framework of international marketing
management so as to provide necessary knowledge and tools to develop marketing strategies
for a variety of products and services.
Section – A
Framework of International Marketing: Scope of International Marketing - International Marketing vs
Domestic Marketing - Trade Barriers such as Tariff and Non-Tariff Barriers. Transition from Domestic to
International Business. Pre-export behaviour - Motivation to export. Special difficulties in International
Marketing. Advantages or importance of International Marketing. Balance of Trade and Balance of Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing -
Controllable and Uncontrollable factors in International Marketing. Globalisation and Role of Multinational
Enterprises (MNEs).
Section – B
Product Policy - International Product Life Cycle - Export Pricing. International Marketing Decision:
Marketing Decision - Market Selection Decision - Market Entry Decision - Marketing Mix Decision.
International Marketing Research: Marketing Information System - Market Research - Marketing Research -
Methodology for Marketing Research - International Research Strategy - Desk Research and Field Research -
Market Oriented Information - International Marketing Intelligence -- Competitive Intelligence.
Section – C
International Sales Contract: Major Laws - INCO Terms - Standard clauses of International sales Contract -
Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) - World Trade
Organization (WTO) - GATS – UNCTAD. Trade Blocks: North American Free Trade Agreement (NAFTA) -
Association of South East Asian Nations (ASEAN). World Bank, IMF, International Finance Corporation -
Multinational Investment Guarantee Agency (MIGA).
Section – D
India's Foreign Trade: Recent Tends in India's Foreign Trade - India's Commercial Relations and Trade
Agreements with other countries. Institutional Infrastructure for Export Promotion in India - Export Assistance -
Export Finance - Export Processing Zones (EPZs) - Special Economic Zones (SEZs) -Role of ECGC, EXIM
Bank of India, Commodity Boards, STC, MMTC, etc. Role and Functions of Export Promotion Councils.
Overview of Export - Import Policy of India, Export Regulations: Procedure for export of goods - Quality
control and Pre-shipment Inspection Export and Import Documentation. Export Payment - Different Modes of
Payment and Letters of Credit.
Suggested Readings:
1. R.L. Varshney and B. Bhattacharya - International Marketing Management.
2. Cateora, P. R., Graham, J. L., International Marketing, McGraw Hill.
3. Douglas, S. P., and Craig, C.S., Global Marketing Strategies, McGraw-Hill
4. Onkysist, S., and Shaw, J., International Marketing, Routledge.
5. Subhash C. J., International Marketing, Cengage Learning India Pvt Ltd.
6. Export and Import Policy of Government of India.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry, Government of
India.
8. Economic Survey of India.
Paper Code: MBAPM-M- INTERNET MARKETING Credit=4
3008
Marks=100
Learning Objectives:

This course aims to provide an in-depth perspective into Internet Marketing, and help participants to appreciate
internet as an integral part of an organisation's marketing mix. The primary objective of the course is to focus on
how the Internet can serve as an invaluable resource for marketing of products and services.

Section – A

Internet Marketing: Definition and Concepts, Evolution ,Framework, Fundamentals of Internet, 10 C’s of
Internet marketing, E-Business Models, e-Revenue models. Developing Capabilities for competing on the web.
Marketing Perspective in the Internet Age. Internet Marketing Environment. Internet Marketing Information
System.

Section – B

Internet marketing mix. Marketing organization for internet marketing. Marketing control and the impact of
internet on it. E-payment mechanism. Consumer Characteristics & Branding Strategy: Branding and consistency
online/offline branding, Environmental, situational, and personal factors affecting users, Market segments
served, Brand position, Offline versus online customers, Customer satisfaction, loyalty and retention.

Section – C

Interactive Marketing: Online Advertising, Display Advertising, Email Marketing Social and Business
Networking. Product Opinion Sites. Measuring Internet Marketing Effectiveness: Strategic planning for e-
marketing, Strategies for internet Business. Taking Internet Marketing International. Mobile Marketing.

Section – D

The technology behind Internet Marketing, Website publishing, The Website, Website registration and web
hoisting, Website costs, Search Engine working, Web browsers, Search engines, SEO, Generating traffic to
website, Monitoring web activity, E-Marketing Metrics. Ethical and Legal Issues, Protection of cyber consumers
in India and CPA 1986. IT Act, 2000. Marketing and online publishing including digital copyrights, Intellectual
Property Rights.

Suggested Readings:

1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

2. Ravi Kalakota & Andrew B. Whinston, Frontiers of Electronic Commerce, Pearson Press
3. Jeffery F. Rayport & Bernard J. Jaworski- E-Commerce Tata McGraw Hill
4. P.T. Joseph: E-Commerce- A Managerial Perspective- -Prentice Hall India
5. Rajesh Chakraborti, & Vikas Kardile: Asian Manager's Handbook of E-Commerce Tata McGraw Hill
6. Parag Diwan, and S. Sharma Electronic Commerce-a Manager's Guide to E-Business. Vanity Books
7. V.K. Jain and Hemlata; Electronic and Mobile Commerce, Cyber-Tech Publication, New Delhi.
8. Phil Carpenter: e Brands, HBS Press, Boston.
9. Keen, Peter and Mark Mc-Donald: The e Process Edge, Tata Mc-Graw Hill, Delhi
10. Paul Phillips: E-business strategy, Mc Graw Hill, Delhi
Paper Code: MBAPM-F-3009 INVESTMENT ANALYSIS AND Credit=4
PORTFOLIO MANAGEMENT
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts relating to analysis of
investment and portfolio management and to provide exposure to derivatives market, its working and
inputs on strategies used in derivatives market.

Section – A

Introduction to Investment Management: Concept and objectives of investment, Difference between

Investment and Speculation, Investment and Gambling, Meaning of Investment Management, Investment
Management Process, Investment Alternatives, Features of Investment Avenues, Types of Management
Strategies, Approaches to Investment. Risk and Return: Concept of Risk, Components of Investment Risk,
Measurement of Risk through Standard Deviation, Regression Equation, Covariance, Concept of Return,
Expected Yield, Actual Yield, Holding Period Yield, Relationship between Risk and Return Efficient Market
Theory: Random walk, Weak form, semi-strong and strong form of market, Empirical tests, Comparison
between random walk.

Section – B

Fundamental and Technical Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis, Sensitivity
of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit Potential of Industries,
Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial Analysis, and Estimation of
Intrinsic Value. Meaning of Technical Analysis, Difference between Technical and Fundamental Analysis,
Assumptions, Tools, Dow Theory, Elliott Wave theory.

Section – C

Portfolio Analysis and Selection: Traditional and Modern Portfolio Theory, Merits of Diversification:
Diversification and Portfolio Risk, Portfolio Return and Risk, Calculation of Portfolio Risk, Markowitz Theory,
Efficient Frontier for two securities, Efficient Frontier for n-securities, Optimal portfolio, Sharpe single index
model, Importance of Beta, Capital Asset Pricing Model, Security Market Line, Distinction between capital
market line and security market line, Zero Beta CAPM, Tax adjusted CAPM, Limitations of CAPM, Arbitrage
Pricing Theory.

Section – D

Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications, Rupee
Averaging Technique. Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative
Valuation Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.

Suggested Readings:

1. Elton et. al:. Modern Portfolio Theory and Investment Analysis, Wiley Publications
2. Reilly Brown, Investment Analysis and Portfolio Management, Cengage Learning
3. Bodie et, al. Investments, Tata Mcgraw hill
4. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.
 STRATEGIC COST MANAGEMENT
Paper Code: MBAPM-F-3010 Credit=4

Marks=100
Learning Objectives:

The objective of the course is to acquaint the learners with the various methods of cost
determination and tools and techniques of cost control from strategic perspective

Section – A

Strategic Cost Management: Meaning, Nature and Significance of Strategic Cost Management, Limitations of
Traditional Costing, Difference between Conventional Cost Analysis and Strategic Cost Analysis, Financial,
Operational and Strategic Views of Cost, Contemporary Cost Management Tools. Activity Based Costing and
Management: Treatment of Cost, Steps, Advantages, Disadvantages

Section – B

Value Analysis: Meaning of Value Analysis and value addition, Strategic Application of Value Chain
Analysis, Customer Profitability Analysis. Strategic Positioning Analysis, Critical Success Factors Analysis.
Productivity improvement techniques: Various tools and techniques including Kaizen and Six Sigma.

Section – C

Variance Analysis : Basics of Standard Costs, Material Variances, Labour Variances, Overhead
Variances, Difficulties in Measuring Variances, Evaluation of Control based on Standard Costing,
Numerical Problems. Functional- based planning and control; budgeting – nature, administration and
effectiveness; budgeting cycle; ZBB; performance budgeting; human aspects of budgeting. Responsibility
Accounting, Measuring the performance of investment centre – ROI, RI, EVA, Behavioural aspects of
responsibility accounting, Transfer Pricing.

Section – D

Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired and Generated Assets, Importance,
Methods of Valuation for Goodwill, Brands, Patent. Relevant Indian and International accounting standards,
Current Scenario in India, Numerical Problems. Performance Evaluation : Traditional Framework of
Performance Evaluation, Performance Measurement System, Balanced Scorecard, Implementation,
Strengths and Weaknesses of Balance Scorecard, Behavioral Views, Rewards to performance, Incentive
Compensation. Cost of Quality: Cost of Conformance and Cost of Non-Conformance

Suggested Readings:

1. John K. Shank , Vijay Govindarajan: Strategic Cost Management, Free Press.

2. Callie Berliner: Cost Management for Today ’s Advanced Manufacturing - The CAM-1 Conceptual
Design, Harvard Business School Press.
3. Robert S. Kaplan and Robin Cooper: Cost & Effect, Harvard Business School Press
4. Blocher et. al. Cost Management- A Strategic Emphasis, McGraw -Hill.
5. S C Vaidya and Suveera Gill, Cost Management – A Strategic Approach, 2009
Paper Code:MBAPM-F- FINANCIAL ENGINEERING Credit=4
3011
Marks=100
Learning Objectives:
This course aims at developing understanding and analytical skills among participants regarding
applications of Financial Engineering.
Section – A
Meaning of Financial Engineering, Factors Contributing to Growth of Financial Engineering, Financial
Engineering Process and Strategies.
Section – B
Credit Analysis, Risks: sovereign and country risks, industry risks, management factor, financial risk analysis.
Credit ratings: credit spreads, interest coverage ratio and its effect on industries classification, process of credit
ratings.
Section – C
Options: Principles of options, factors affecting option value, option pricing models: single stage and two stage
binomial models, Black Scholes. Strategies: bullish options strategies, bearish options strategies and neutral
strategies, Collar spread. Interest rate options: calls and puts,caps, floors and collar. Swaps, Interest rate
swap: definition, structure of swaps, valuation of swap at outset. Currency swap: definition, valuation of
currency swap.
Section – D
Forwards and Futures: introduction, features, hedging with forward contracts, futures pricing models,
difference between forwards and futures contracts. Hedging with Futures: hedging concepts including long
hedge & short hedge, the basis, risks in hedging. Minimum variance hedge ratio, price sensitivity hedge ratio
and stock index futures hedging, Hedging strategies. Credit Derivatives: Credit default swap and Total return
swap. Application and Case studies.
Suggested Readings:
1. Salih N. Neftci: Principles of Financial Engineering, Academic Press
2. Marshall, Bansal: Advanced Finance Financial Engineering, P.H.I
3. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Oxford University
Press.
4. Don Chance: An introduction to Derivatives and Risk Management Cengage Press, Delhi
5. James A. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons, Delhi
6. Andrew M. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps
and Options John Wiley & Sons, Delhi
7. Ganguin, Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill,
Boston
8. T.S. Beder,C.M Marshall: Financial Engineering: The Evolution ofa Profession John Wiley & Sons,
Delhi
Paper Code: MBAPM-F-3012 MERGERS, ACQUISITIONS AND Credit=4
CORPORATE RESTRUCTURING
Marks=100

Learning Objectives:
Liberalized economy has generated many opportunities of combining businesses to create wealth. The
emphasis is to understand about mergers, acquisition and corporate restructuring.
Section – A
Mergers: Meaning of Merger, Reasons for M&A, Classification of Mergers, Types of Merger: Horizontal
Mergers, Vertical Mergers, Conglomerate Mergers, Accretive Merger and Dilutive Merger, Reverse Merger:
Process and Myths about Reverse Merger. Acquisition: Meaning of Acquisition, Types of Acquisition: Asset
Purchase, Stock Purchase, Difference between Mergers and Acquisition, Motives behind M & A, Value Drivers
in M & A, Reasons for failure of M&A, Process ofM & A: Planning phase and implementation Phase. M&A
Analysis: Synergy Value Determination, Determination of Price Paid to Target, Financing of M&A: Debt
Financing, Equity Financing, Cash financing., Determination of combined company's new capital structure, cost
of equity, cost of capital and Share Exchange Ratio Determination.
Section – B
Valuation: Meaning, Factors to be considered for Valuation, Types of values: Going concern Value,
Liquidation Value and Market Value, Methods of Valuation: Asset based Valuation method, Earning based
valuation, Market based valuation, Book value approach, Stock and Debt approach, Direct Comparison
Approach and Discounted Cash flow method of valuation. Cross Border Acquisition: Meaning, Need, Benefits
of Cross Border Acquisition and Difficulties in Cross Border Acquisition. Post Merger Issues: Tools for
Integration, Strategies for Post Merger Success, Post merger growth strategies, Human aspects in mergers and
acquisition, Failures in Post-merger Integration and Successful Post-merger Integration.
Section – C
Corporate Restructuring: Meaning, Conceptual framework, McKinsey 7S Model, Reasons for restructuring,
Barriers to corporate restructuring, Key Elements, Types of corporate restructuring: Financial. Portfolio and
Organisational Restructuring, Hardware and Software Restructuring, Strategic Options in restructuring,
Implications of corporate restructuring for investors, customers, management, employees and others.
Restructuring through Joint Ventures: Meaning, Characteristics, Objective, Rationales, Reasons for failure of
Joint Venture. Restructuring through Buyouts: Leveraged buyouts: Meaning' of Leveraged buyouts, Types,
Criteria for identifying the leveraged buyouts, strategic analysis investment/divestment. Management Buyouts:
Meaning of Management Buyouts, Characteristics, Benefits; General Economic and Financial factors for
Buyouts, Sources of Gains in Buyouts: Tax Benefit, Management Incentives, Wealth Transfer Effect,
Asymmetric Information and Under pricing. Efficiency considerations.
Section – D
Due Diligence: Concept, Need, Transaction requiring Due-diligence, Process, Types: Financial, Legal,
Operational, Intellectual, IT and Human resource Due Diligence, Due diligence and M&A failure. Strategic
Alliance: Types, Reasons, Implications of Strategic Alliance, Strategic Management of Alliances. Divestitures:
Meaning, Types, Reasons for Divestiture, Benefits of Divestiture. Case studies.
Suggested Readings:
1. Aurora, Shetty and Kale, Mergers and Acquisition, Oxford University Press.
2. Weston, Chung and Hoag, Mergers, Restructuring and Corporate Control, PHI Learning
3. Krishnamurti and Vishwanath, Mergers, Acquisition and Corporate Restructuring, Sage
4. Vadapalli, Mergers, acquisition and Business Valuation, Excel Publication.
5. DePamphilis: Mergers, acquisitions and other restructuring activities, Elsevier Limited
Paper Code:MBAPM-H- INTERNATIONAL HUMAN RESOURCE Credit=4
3013 MANAGEMENT
Marks=100

Learning Objectives:
The objective of this course is to give students a complete exposure to all aspects of International HRM. The
course emphasizes importance of Human Capital in the organizations of today. It also provides a comprehensive
overview of International Human Resource Management (IHRM) practices being used by IHRM practitioners in
multinational enterprises.
Section – A
Introduction to IHRM drivers of globalization, variables that moderate differences between HRM and
IHRM. IHRM trends and future challenges: Ethics in international business, strategies IHRM.
Sustaining International Business Operations: Approaches to staffing- ethnocentric, polycentric,
geocentric, regiocentric, reasons and types of international assignments, role of expatriates, role of
non expatriates
Section – B
Recruiting and selecting staff for international assignments: issues in staff selection, reasons for
expatriate failure, factors moderating performance, selection criteria. Training and development: Role
of expatriate training, effective pre-departure training programmes, effectiveness of pre departure
training, developing staff through international assignments. Compensation: Objectives of
International compensation, Key components of international compensation programme, Approaches
to international compensation. Re-entry and Career Issues: Repatriation Process, Individual reactions
to re-entry, Multinational responses, Designing repatriation programme.
Section – C
HRM in host country context: standardisation and adaptation of work practices, retaining, developing
and retrenching staff. Culture and IHRM: Concept of Culture, Cross Cultural Studies, Hofstede’s
Model of National Culture. Industrial Relations: Key issues in international Industrial relations, trade
unions and international industrial relations, response of trade unions to multinationals. Performance
Management: Multinational performance management, performance management of international
employees, Performance appraisal of international employees, Appraisal of HCNs.
Section – D
IHRM Trends and future challenges in Infrastructure industry: International business ethics and
HRM, research issues and theoretical developments in international HRM. HRM in cross border
merges and acquisitions: Motives behind mergers and acquisitions, HR Interventions.
IHRM in Select Countries: America, Japan, China, Korea, Africa, Europe, India. *Cases on
IHRM practices.
Suggested Readings:
1. K. Aswathappa, D. Sadhna: International Human Resource Management, Tata Mcgraw-Hill.
2. Monir H. Tayeb: International Human Resource Management, Oxford University Press.
3. Chris Brewster: International Human Resource Management, Orient Longman.
4. Tony Edwards and Chris Rees: International Human Resource Management, Pearson Education.
5. F. Luthans: Organizational Behaviour, Tata McGraw Hill.
6. D.R. Brisloe and R.S. Schuler: International Human Resource Management: Policy and Practice for the
Global Enterprise, Routledge.
Paper Code: MBAPM-H-3014 ORGANIZATIONAL DEVELOPMENT Credit=4

Marks=100

Learning Objectives:

The aim of this course is to provide valuable insights in managing change in such a way that
knowledge and skills are transferred to build the organisation’s capability to achieve goals and solve
problems. It provides an insight into the dynamics of Organisational Development and OD
Interventions.

Section – A

Introduction to Organisational Development: Definition, Growth, Relevance of OD. Underlying

Assumptions and Values: Assumptions and Implications about People as Individuals, Assumptions and
Implications about People in Groups, Assumptions and Implications about People in Organisations.
Foundations of OD: Models and Theories of Planned Change, Systems Theory, Participation and
Empowerment, Teams and Teamwork, Parallel Learning Structures, Normative Re-Educative Strategy: Applied
Behavioural Science, Action Research.

Section – B

OD Interventions: Definition, Nature, Major Families of OD Interventions, Classification of OD Interventions.

Team Interventions: Team Building Interventions, Family Group Diagnostic Meeting Family Group Team
Building Meeting, Role Analysis Technique, Role Negotiation Technique, Responsibility Charting, Force Field
Analysis, Gestalt Approach. Inter-group Interventions and Third Party Peacemaking Interventions: Inter-
group Team Building Interventions, Third Party Peacemaking Interventions, Organisation Mirror Intervention,
Partnering.

Section – C

Personal, Interpersonal, Group Process Interventions: Employee Empowerment, Sensitivity Training, Johari
Window, Transactional Analysis, Life and Career Planning Interventions, Stress Management Interventions.
Comprehensive Interventions: Confrontation Meeting, Strategic Management Activities, Survey Feedback,
Renis Likert’s System, Grid OD, Contingency Theory of Lawrence and Lorsch.

Section – D

Structural Interventions: Job Design, Quality Circles, MBO, Work Restructuring, Quality of Work-life. Role
and Style of OD Practitioner: External and Internal Practitioner, Competencies of OD Practitioner, OD
Practitioner styles, Ethical Guidelines and Dilemmas for OD Practitioners.

Suggested Readings:

Wendell L French, Cecil H Bell, Jr.: Organization Development - Behavioral Science Interventions for
Organization Improvement, Pearson Education.
2. Thomas G Cummins, Christopher G. Worley, Organizational Development & Change, Southwestern College
Publishing.
3. W. Warner Burke: Organizational Development - A Process of Learning and Change, Prentice Hall India.
4. Don Harvey, Donald R. Brown: An Experiential Approach to Organizational Development, Prentice Hall
India.
5. D.R. Brown and D. Harvey: An Experiential Approach to OD, Pearson Education.
Paper Code: MBAPM-H-3015 LABOUR LAWS Credit=4

Marks=100
Learning Objectives:
The objective of this course is to enhance the understanding of Indian corporate environment relating to
legislative framework. Emphasis would be given to provisions and case laws of various acts, as are applicable to
the sectoral organizations.
Section – A
The Industrial Disputes Act, 1947: Industry, Workman, Industrial Dispute - methods and authorities for the
settlement of industrial disputes, Strikes and Lockouts; Layoff and Retrenchment with latest amendments.
Employees Provident Fund & Miscellaneous Provisions Act, 1952 - objective, coverage, employers’
obligations, benefits, penalties with latest amendments.
Section – B
The Trade Unions Act, 1926: Trade Union, Registration, of Trade Unions, Rights and Liabilities of registered
trade unions. Collective Bargaining: Importance, Levels, Collective agreements, Hurdles to Collective
Bargaining in India with latest amendments. Payment of Wages Act, 1936 - deductions and authorities, critical
appraisal of the Act with latest amendments. Minimum wages act, 1948 - fair wages, living wages, minimum
wages, fixation of minimum rate of wages, critical appraisal of the Act with latest amendments.
Section – C
Factories Act, 1948: Factory, Worker, Manufacturing process, Provisions of health, Safety and Welfare,
Working hours of adults, Special provisions relating to children, Annual leave with wages with latest
amendments. The Workmen's Compensation Act, 1923: Workman, Employer's liability to pay compensation,
Disablement, Amount of compensation, critical appraisal of the Act with latest amendments.

Section – D
Standing Orders Act, 1948: Standing orders, Certification of draft standing orders, Duration and Modification of
certified orders, critical appraisal of the Act with latest amendments. Employee's State Insurance Act, 1948:
Contribution, Principle employer, Immediate employer, Different benefits, critical appraisal of the Act with
latest amendments. The Payment of Gratuity Act, 1972: Objective, Coverage, Employers’ obligations, benefits,
critical appraisal of the Act with latest amendments.
*Case studies on applicability of labour laws in sectoral organizations.

Suggested Readings:
1. Meenu Paul: Labour & Industrial Law, Allahabad Law Agency.
2. S.N. Mishra: Labour & Industrial Law, Central Law Publications.
3. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
4. Venkata Ratnam: Industrial Relations, Oxford University Press.
5. A. Monappa: Industrial Relations, Tata McGraw Hill.
6. S.N. Dhayani: Industrial Relations System, Sultan Chand and Sons
7. K.K. Ahuja: Industrial Relations - Theory and Practice, Deep and Deep Publications.
8. J.T. Dunlop: Industrial Relations System, Harvard Business Press.
9. E.A. Ramaswamy and U. Ramaswamy: Industry and Labour Oxford University Press
Paper Code: MBAPM-H-3016 PERFORMANCE MANAGEMENT Credit=4

Marks=100
Learning Objectives:

This course integrates concepts and current day practices to provide insight into Performance Management
systems and models in order to understand and appreciate the intricacies of Reward Management in
organizations.

Section – A

Performance Management: Meaning of Performance, Concept and Definition of Performance Management,

Concerns of Performance Management, Focus of Performance Management, Difference between Performance
Management and Performance Appraisal, Performance Management Systems: Concept, Role of Performance
Management Systems, Characteristics of Ideal Performance Management System, Problems with Poorly
Manages Performance Management Systems, Process of Performance Management.

Section – B

Performance Planning: Setting Objectives, Process of Performance Planning, Contents of a Performance Plan,
Role of Goal Setting Theory in Building Performance Plans, Performance Plan and Role Description.
Monitoring Performance: Concept, Objectives of Performance Monitoring, Methods used for Monitoring
Performance. Mentoring Performance: Objectives, Process of Managee Development, Types of Mentors,
Mentoring Process.

Section – C

Annual Stocktaking: Stocktaking Performance, Principles of Stocktaking Performance, Measurement Issues,

Review Discussions, Purpose of Annual Stocktaking, Contents and Characteristics of Stocktaking Discussions.
Appraising for Recognition and Reward: Appraiser and Appraisee Concerns, Common errors in Appraisal,
Methods of Appraisal, Implementing Appraisal.

Section – D

Reward Management: Definition, Aims of Reward Management, Factors Affecting Pay Levels, Financial/ Non
Financial Rewards, Reward Philosophy, Reward Strategy, Reward Policy, Evaluating Reward Processes,
Developing Reward Processes. Pay Structures: Aim of Pay Structures, Developing Pay Structures, Graded Pay
Structures, Job Family Modeling, Broadbanding.

Suggested Readings:

1. Michael Armstrong and Angela Baron: Performance Management, Jaico Publishing House.
2. Chadha, Prem: Performance Management: It’s about performing, Not just appraising, Macmillan.
3. T.V. Rao: Performance Management and Appraisal Systems, Sage Publication.
4. Michael Armstrong and Helen Murlis: Handbook of Reward Management, Crest Publishing House.
5. S.R. Kandula: Performance Management – Strategies, Interventions, Drivers, Prentice Hall India.
6. D. Goel: Performance Appraisal and Compensation Management – A Modern Approach, Prentice Hall
India.
7. 7. R.I. Henderson: Compensation Management – Rewarding Performance in the Modern Organization,
Reston Publishing.
Paper Code: MBAPM-O-3017 SUPPLY CHAIN MANAGEMENT Credit=4

Marks=100
Learning Objectives:

This Module offers practical understanding to learn the scientific methods of Supply Chain Management,
including material and equipment planning, procurement, logistics, inventory management, and financial issues
pertaining to supply chains.

Section – A

Introduction to Supply Chain Management: Definition, Scope & Importance of Supply Chain Management, Key
drivers Of the SCM, Features of Supply Chain Management, Supply Chain Network – 1st Tier , 2nd Tier,
Network decisions in SCM, Suppliers and Customers, Customer Service Dimension (Seven “R” Principles,
Service after sale, Customer delight)

Section – B

Role of Logistics in Supply Chains: Definition of Logistics Management, Scope and role of Transportation,
Traffic & transportation, Relationship between transportation and other business functions, Transport
Economics: Distance – volume-density, Freight Cost, Handling, Liability, Market factors, Third party logistics
(3 PL) & fourth party logistics service provider (4 PL), Logistics equipment, Reverse Logistics, Government
rule & regulations related to Logistics, Purchase Cycle, Make or Buy.

Section – C

Inventory Management: Inventory Control, Planning & Managing Inventories, Warehouse Management
(Receipt, issue, storage and preservation, stock verification, In bound and out bound distribution operations),
Order Management, Competitive advantage through logistics and supply chain management, Supply chain
process integration, performance measurement, Value Chain. Planning demand and supply: Planning &
Sourcing in Supply Chain, Demand forecasting, Type and Time horizon of forecast and category of forecasting,
aggregate planning

Section – D

Financial issues in Supply Chain - Macro and micro view, Asset management, Du Pont Model, Supply Chain
Costing, Decision environment in SCM, Global supply chain perspectives - New business models. Role of IT in
supply chain management. Case studies on SCM.

Suggested Readings:

1. Harald Dyckhoff et al, Ed.: Supply Chain Management and Reverse Logistics, Springer (India).
2. Jayashree Dubey and M.L. Saikumar Ed.: Supply Chain Management, IIPE Hyderabad and New
Century Publication.
3. Sarika Kulkarni, Ashok Sharma: Supply Chain Management-Creating Linkages for Faster
Business Turnaround, McGraw Hill.
4. RP Mohanty: Supply Chain Management-Theories and Practice, Biztantra.
5. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management,Pearson
Education.
6. Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson
Education.
Paper Code: MBAPM-O-3018 ADVANCED PRODUCTION Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The paper aims to make the learners understand a systems view of operations and to understand the
conversion of inputs into outputs with various technologies.

Section – A

Operations Management: Concepts and Functions, Trends and Issues. Product Development Process: Concept,
Product Development Process, Tools for Efficient Product Development. Design of Manufacturing Process:
Determinants of Process Characteristics in Operations, Types of Processes and Operation Systems, Product-
Process Matrix. Design of Service Systems.

Section – B

Facility Location: Importance, Factors affecting Location Analysis, Location Planning Methods Facility
Layout: Objectives, Advantages, Types of Layouts. Capacity Planning: Concepts, Factors affective
Capacity, Planning, Capacity Planning Framework. Production Planning & Control (PPC): Concepts,
Objectives, Functions. Work Study: Productivity, Method Study, Work Measurement.

Section – C

Materials Management: Concepts and Objectives. Introduction to modern Productivity techniques: Just in
time, Kanban System, Total quality management & Six Sigma. Purchasing Management: Objectives,
Functions, Methods, Procedure.

Section – D

Stores Management: Types of Stores, Functions, Coding Methods. Inventory Planning and Control :
Concepts , Types of inventory, Inventory Control Systems, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs , Selective Control of Inventory. Maintenance Management: Concepts,
Objectives, Functions, Types of Maintenance.

Suggested Readings:

1. Mahadevan, B. (2017). Operation Management: Theory and Practice, Perason India, Delhi
2. N.G. Nair: Production & Operation Management, Tata McGraw Hill
3. Everett E. Adam & Ronald J. Ebert: Production & Operation Management, Prentice Hall India
4. Ritzman Krajewski: Operations Management, Pearson Education Asia
4. Sarin Buffa: Modern Production and Operations Management, John Wiley .
5. S . N. Chary: Production & Operations Management, Tata McGraw Hill.
6. Gaither: Operations Management, Thomas Learning
Paper Code: MBAPM-O-3019 BUSINESS PROCESS RE- Credit=4
ENGINEERING
Marks=100
Learning Objectives:

The objective of this course is to develop abilities to evaluate existing management practices so as to
design and reengineer processes.

Section – A

Definition of reengineering, time for reengineering, why business process start to fail, explanation of change
theory, reengineering mission and scope, reengineering cost, survival and growth strategies, rethinking business
processes.

Section – B

The new world of work, the enabling role of information. technology, perspectives on the customer,
understanding markets, customer research within markets, service and specifications from the customer,
insights from customer analysis.

Section – C

Understanding the influences in the background, perspectives on the background, dynamic nature of the
industry, competitive intelligence: Bringing the background into focus, mapping the way work gets done,
identifying areas for improvement. Planning for change, refined mission and scope, design options and
alternatives, mapping the new process, developing business policies, information channels and communications,
feedback for continuous improvement, implementing system and structural changes.

Section – D

Recent trends and Issues in BPR: downsizing dilemma, maximizing the chances for reengineering success,
resistance to change, the transition process, revitalizing the organization for long term durable change. Case
studies.

Suggested Readings:

1. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition.
2. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business Resolution,
Nicholas Brealey Publishing Limited; London.
3. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing
4. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.
5. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education
Paper Code: MBAPM-O-3020 MANAGEMENT OF TECHNOLOGY AND Credit=4
INNOVATION
Marks=100

Learning Objectives:

This course is designed to help participants understand the importance of managing Technology and
innovation, leading to better appreciation of them being a source of competitive advantage.

Section – A

Technology Management: Understanding Technology and its Relationship with Wealth of Nations and Firms
Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports /
Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology Management.

Section – B

Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing
Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and Climate for
Change: Role of Leadership; Managing Transformations

Section – C

Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent
Engineering. Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving,
Managing Lateral Thinking.

Section – D

Technology management: Leveraging technology for growth in organizations. Process innovations in

organizations. Case studies.

Suggested Readings:

1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.
2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier Science,
Permagon
3. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2 nd
Edition, Oxford University Press.
4. Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
5. Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage. Pearson
Education.
6. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc. , USA.
Paper Code: MBAPM-4001 STRATEGIC MANAGEMENT Credit=4

Marks=100

Learning Objectives:

Objective: The objective of this course is to create in-depth understanding of various corporate strategies, their
formulation, implementation and process of change in strategies. Further the course will enable participants to
appraise various strategies issues.

Section – A

Introduction: Definition, Concept, Phases of strategic management, Benefits of strategic management,

Challenges to Strategic Management, Elements of Strategic Management, Strategic Decision Making. Vision,
Mission , Objectives and Goals: Definitions, Characteristics of an Effective Vision Statement, Components
and Characteristics of a Mission Statement, Importance of Mission Statement, Characteristics of Good
Objectives, Characteristics of Effective Goals, Types of Goals

Section – B

The External Environmental Analysis: Identifying External Environmental Variables, Segments of the
General Environment, Industry Analysis- Porter’s Five Forces Model, Strategic Groups, Strategic Types, Hyper-
competition. Organisational Analysis: Concept, Core and Distinctive Competencies, VRIO Framework,
Competitive Advantage, Moving from Sustainable to Transient Competitive Advantage, Value Chain Analysis,
Scanning Functional Resources and Capabilities. Strategy Formulation: SWOT analysis, Strategies Factor
Analysis Summary (SFAS), TOWS matrix. Corporate Strategy: Directional Strategies- Growth, Stability,
Retrenchment, Portfolio Analysis- BCG Matrix, GE Matrix, Corporate Parenting.

Section – C

Business Level Strategy: Competitive strategy- Porter’s Competitive Strategies- Differentiation, Cost
Leadership, Focus, Risks and Issues in Competitive Strategies, Industry Structure and Competitive Strategy,
Competitive Tactics Cooperative strategies- Collusion, Strategic Alliance. Functional Strategy: Marketing,
Financial, Operation, Human resource, Research and development, Risk culture, Strategy in Global
Environment, Strategies to Avoid, Strategic Choice. Strategy Implementation: Developing Programmes,
Budgets and Procedures, Achieving Synergy, Stages of Corporate Development, Organisational Life Cycle,
Types of Organisational Structures, Problems Associated with Strategy Implementation, Reengineering and
Strategy Implementation

Section – D

Strategic Evaluation and Control: Stages of Strategic Evaluation and Control, Measuring Performance, Types
of Control, Strategic Information Systems, Problems in Measuring Performance, Measures for Effective
Control. Emerging Strategic Trends: International Issues in Strategy Implementation, Transient Competitive
Strategies, Red Ocean to Blue Ocean, Edge Strategy.

Suggested Readings:

1. Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An Integrated Approach, Cengage Learning,
India.
2. Thompson, Arthur A. and A. J. Strickland, Strategic Management, McGraw Hill, New York.
3. Hitt, Michael A., Ireland, R. D., Hokisson, Robert E. and S. Manikutty, Strategic Management: A South-
Asian Perspective, Cengage Learning, India
4. Porter, M.E., Competitive Strategy, The Free Press, New York,1980.
5. Porter, M.E., The Competitive Advantage, The Free Press, New York, 1985.
Paper Code: MBAPM-4002 SEMINAR ON CORPORATE Credit=2
GOVERNANCE
Marks=50
Learning Objectives:

The objective of this course is to acquaint learners with concepts of corporate governance and to explore
business, financial, political and legal issues affecting systems by which corporations are directed and controlled
both in developed and developing countries.

Section – A

Introduction to Corporate Governance: Meaning, Significance of Corporate Governance Conceptual

framework of Corporate Governance. Theories and Principles of Corporate Governance, Emergence of
Corporate Governance in India, Pioneers in Good Governance Practices, Future of Corporate Governance in
India

Section – B

The External Agents and Institutions of Corporate Governance: The purpose of the corporation, for whom
does the corporation exist (shareholders, stakeholders, the community, and the state) and their role in Corporate
Governance. The Internal Agents and Institutions of Corporate Governance: Role of Board of Directors,
Managers, and Shareholders in Ensuring Corporate Governance Corporate Social Responsibility

Section – C

Accountability of managers and stockholders: Defining and enforcing managers’ duties, mechanisms of
stock holders accountability (through voting and proxy contests, derivative and class actions, takeovers, tender
offers, and markets for corporate control)

Section – D

Facilitators, Role Players and Regulators: Role of regulators, government enforcement in Corporate
Governance, legislative (introduction to Indian and foreign initiatives); gatekeepers and access to capital
(auditors, investment bankers, rating agencies, exchanges, the financial press). Clause 49 of the listing
agreement. Corporate Governance provision in the companies acts 2013. Role of SEBI in Promoting Corporate
Governance in India. Globalisation and Corporate Governance, Emerging Trends in Corporate Governance.

Suggested Readings:
1. Fernando, A.C., Corporate Governance: Principles, Policies and Practices, Pearson Education.

2. U.C. Mathur: Corporate Governance & Business Ethics, Macmillan.

3. C.V. Baxi: Corporate Governance, Excel books.

4. Swami (Dr.) Parthasarathy: Corporate Governance, biz tantra.

5. Donald. H. Chew Jr.: Corporate Governance at the Cross Roads, Tata McGraw Hill.

6. Jill Solomon: Corporate Governance & Accountability, Wiley India.

7. Kesho Prasad: Corporate Governance, Prentice Hall India.

8. Christine A. Mallin: Corporate Governance, Oxford.

9. Subhash Chandra Das: Corporate Governance in India, Prentice Hall India.

Paper Code: MBAPM-4003 WORKSHOP ON DEVELOPING Credit=2
ENTREPRENEURIAL SKILLS
Marks=50
Learning Objectives:

The primary objective of this course is to develop potential entrepreneurs, helping them in
understanding how to sense the entrepreneurial opportunity and start up a venture. The course will
sensitize students about the competencies required and institutional framework promoting
entrepreneurial spirit in India.

Section – A

Entrepreneurship: Concept and Definitions, Entrepreneurship and Economic Development, Classification and
Types of Entrepreneurs, Social entrepreneurship. Defining Startups, Startup scenarios in India-opportunities and
challenges. Entrepreneurial Competencies, Traits/Qualities of Entrepreneur, Manager Vs. Entrepreneur. Factor
Affecting Entrepreneurial Growth, Life cycle of entrepreneurship

Section – B

Starting a venture: Identification and Product Selection: Entrepreneurial Opportunity Search and Identification,
Criteria to Select a Product, Conducting Feasibility Studies. Opportunity recognition and entry strategies: New
product, Franchising, Partial Momentum, Sponsorship and Acquisition

Section – C

Business Plan: Building and presenting business plan. Financial Plan: Estimating Financial Projections,
Preparation of projected statements of financial position, income statement and cash flows, Funding and
entrepreneurial finance, Angel investors, Venture capital, Microfinance, Crowd funding. Marketing Plan:
Entrepreneurial Marketing, Conducting market analysis, Building marketing strategies. Human Resource Plan:
Talent acquisition and management

Section – D

Legal Issues for an Entrepreneur. The creation and Protection of Knowledge, Intellectual Property, Copyrights,
Design rights, Trademarks, Patents.
Government initiatives and schemes: Start Up India, Make in India, Skill India.

Suggested Readings:

1. Drucker: Innovation and Entrepreneurship -Routledge

2. Strokes, Wilson and Mador: Entrepreneurship, South Western Cengage Learning.
3. D.H. Holt: Entrepreneurship – New Venture Creation, Prentice Hall India.
4. Hisrich, Peters and Shepherd: Entrepreneurship, Tata Mc Graw Hill Companies.
5. Singhvi and Chandak: Business Environment and Entrepreneurship, Taxman
 OPERATIONS RESEARCH
Paper Code: MBAPM-4004 Credit=4

Marks=100
Learning Objectives:
Upon completion of this course, students will be able to: Formulate a real-world problem as a
mathematical programming model and Implement and solve the model in EXCEL.
Section – A

Introduction: Problem solving and Decision Making, Quantitative analysis, Management

Science Techniques, Linear Programming: Simplex Method, Big-M Method, Two Phase
Method, Maximization Problems, Minimization Problems, Duality, Sensitivity Analysis and
Interpretation of Solution, Applications in Marketing, Finance, and Operations Management
Section – B
Advanced Linear Programming Applications: Data Envelopment Analysis, Revenue
Management, Portfolio Models and Asset Allocation, Game Theory, Distribution and
Network Models: Transportation Problem, Assignment Problem, Transshipment Problem,
Shortest-Route Problem, Maximal Flow Problem.
Section – C
Integer Linear Programming: Types of IL Programming Models, Graphical and Computer
Solutions for IL Program, Nonlinear Optimization Models: Unconstrained Problem,
Constrained Problem, Project Scheduling: PERT/CPM, Inventory Models
Section – D
Decision Analysis: Decision Making without Probabilities, Decision Making with
Probabilities, Goal Programming, Forecasting: Components of Time Series, Smoothing
Methods
Suggested Readings:
1. Anderson, Sweeney, Williams, Martin, “An Introduction to Management Science-
Quantitative Approaches to Decision Making”, 13th edition, Cengage Learning.
2. Hiller, F.S. and Lieberman, G.J., Introduction to Operations Research (9th ed.),
McGraw-Hill.
3. Cliff Ragsdale, “Spreadsheet Modeling and Decision Analysis: A Practical
Introduction to Business Analytics”, 8th Edition, Cengage
4. Pradep Prabhakar Pai, “Operations Research- Principles and Practice, Oxford Higher
Education.
Paper Code: MBAPM-4007 CONTEMPORARY ISSUES IN Credits=4
PHARMACEUTICAL MANAGEMENT
Marks=100
Learning Objectives:

To make the participants aware about the upcoming developments of pharmaceutical industry.

Section – A

CRAMS: Contract Research and manufacturing in the global pharmaceutical industry – global pharmaceutical,
current scenario in CM & R. Outsourcing, its benefits, trends in outsourcing, outsourcing to India, China as a
threat. Outsourcing in pharmaceutical for improving focus, Advantage India: emerging trends, India’s edge,
Pharmaceutical industry scenario after WTO accord.

Section – B

Contract Manufacturing and Research Country Experiences: CMR in US, Europe, China, India; Clinical
Trials in India, Major players in India for CRAMS. Current Status of Pharmaceutical Industry: National,
International on CMRs.

Section – C

Research and Development: Understanding research and development, role of research in national
development and economic progress, trends in R&D Spending and Output of New Drugs, the challenges
required for managing R&D, practical scenario of current R&D, interface between R&D, manufacturing and
marketing, national perspectives on R&D collaborations with industry

Section – D

Pharmaceutical product distribution and promotion: Pharmaceutical product channel design, issues in
pharmaceutical product promotion, DTC, e-marketing in pharmaceutical sector.

Suggested Readings:

1. Contract Research Manufacturing and services, Bharat Book Bureau.

2. Industry Insight-CRAMS In India, Cygnus Business Consulting & Research.
3. Harry Alcide Smith: Principles and Methods of Pharmacy Management, Lea and Febiger
4. A.N. Sarkar: Enhancing Global Competitiveness, I.K. International.
5. S. Jayakrishna: E-trends in Pharma Marketing, IUP.
6. T.P. Rajmanohar and E. Naveen Kumar: CRAMS in Pharma. and Biotech., IUP.
Paper Code: MBAPM-4008 ADVANCED SUPPLY CHAIN Credits=4
MANAGEMENT
Marks=100
Learning Objectives:

This course is intended to provide insights into the strategic role of Supply Chain Management in
Pharmaceutical industry.

Section – A

Introduction to SCM: Material Handling & Wastage Control; Packing & Packaging; Vendor Managed
Inventories, Just in Time (JIT); Sourcing decision in Supply Chain- selection of source, technical up-gradation
of vendor. Vendor performance evaluation, vendor rationalization; Strategic sourcing; Supplier Relationship
Management (SRM)

Section – B

Logistics and SCM: Network design in SCM; Competitive advantage through logistics and supply chain
design; Responsive Supply Chain & Bullwhip effect in SCM. Process view of SCM; Pull/ Push view of SCM;
Collaborative supply chain, Value Chain, Value System and Supply Chain.

Section – C

Reporting Tools and Export-Import Procedures: Financial & supply chain management fundamental tools;
Audit and control of distribution; Import and Export Procedures; Approach to supply chain assessment and
excellence

Section – D

Co-ordination in the Supply Chain; Information Technology & the Supply chain; e-business & the supply
chain; Sustaining Competitive advantage – Supply Chain process integration, performance measurement; Key
operational aspects in Supply Chain; Global Supply Chain perspective.

Suggested Readings:

1. Ronald H. Ballou, Samir K. Srivastava: Business Logistics - Supply Chain Management, Pearson
Education.
2. RP Mohanty: Supply Chain Management - Theories and Practice, Biztantra Innovation in
Management.
3. Sarika Kulkarni and Ashok Sharma: Supply Chain Management - Creating Linkages for Faster
Business Turnaround, Tata McGraw Hill.
4. Harald Dyckhoff et al (Ed.): Supply Chain Management and Reverse Logistics, Springer (India).
5. John. T. Mentres: Fundamental of Supply Chain Management, Twelve Drivers of Competitive
Advantage, Response Books Sage Publication.
Paper Code: MBAPM-4009 PATENTS AND DRA Credits=4

Marks=100
Learning Objectives:

The course is specifically designed to make participants appreciate various issues in global intellectual property
regime. It aims at equipping participants for appropriate role in formulation and development of product
strategy.

Section – A

Indian Drug Regulation: Basic terminology relating to drugs, drug regulations, pharmaceutical legislations – a
background, the pharmacy act, Drug and cosmetics Acts and Rules – import, manufacture, sales, labeling &
packaging of drugs, provisions applicable to cosmetics. Drug & Magic Remedies Act, Sales Promotion
Employees Act, 1976.

Section – B

Indian Drugs Price Control Order 1970: NPPA (National Pharmaceutical Pricing Authority), its functions,
Government monitoring of prices of non-scheduled medicines, National Pharmaceutical Policy. Drug
Regulatory Framework – A Global View: History, main regulatory authorities, USFDA, TGA, MHRA/
EMEA, ICH guidelines, role of WHO in drug regulation.

Section – C

WTO & TRIPs: Evolution of WTO, its functions, WTO agreements with special reference to TRIPs/ TRIMs
provisions. Introduction to IPR & Patents: Introduction to Intellectual Property Rights: Different form of
IPR- Patents, Copyright and related rights, Trademarks, Geographical indications, Industrial designs.

Section – D

Patents System: Definition, Product vs. Process Patents, Indian Patent Act 1970 and its recent amendments,
different types of patents and patent specifications, criteria for securing a patent, inventions for which patents
can be secured, filing and processing of applications for patents, Infringement of patents

Suggested Readings:

1. Delmar Deborah E. Bouchoux: Intellectual Property Rights, Cengage Learning.

2. Drugs and Cosmetics Acts and Rules.
3. A.H. Patel: Industrial Microbiology, Macmillian India.
4. R. A. Nash and A.H. Wachter: Pharmaceutical Process Validation, Marcel Dekker.
5. Albert I. Wertheimer and Mickey C. Smith: International Drug Regulatory Mechanisms, Informa
Healthcare.
6. Sandy Weinberg: Guidebook for Drug Regulatory Submissions, John Wiley & Sons.
7. Feroz Ali Khader: The Law of Patents with a Special Focus on Pharmaceuticals in India, Lexis Lexis
Butterworths.
Paper Code: MBAPM-M- INDUSTRIAL AND RURAL Credit=4
4010 MARKETING
Marks=100
Learning Objectives:

The course aims at imparting the knowledge about industrial marketing and also to orient participants to the
realities of marketing of products and services in rural India.

Section – A

Introduction to Industrial Marketing: Definition of Industrial & Consumer Product, Basis of Classification,
Difference between Industrial & Consumer Marketing, Concept of Derived Demand, Classification of Industrial
Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Industrial Buying Process,
Buying Situation Analysis, Buying Motivations of Organizational Buyers, Purchaser’s Evaluation of Potential
Suppliers, Environmental Influences on Organizational Buying

Section – B

Marketing Strategies: Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product
Development, Managing Business Marketing Channels, Industrial Pricing Process

Section – C

Introduction to Rural Marketing: Definition, Concept, Scope, Nature, Size and Nature of Indian Rural
Markets Rural Demand, Buying Characteristics, Decision Process, Behavior and Evaluation. Product Strategy:
Significance, concepts and product mix decisions. Pricing Strategy: Objectives, Policies and Strategies.
Promotion Strategies: Advertising, Sales Promotion, Communication in Rural Marketing - Language and
Culture Distribution Strategies for rural Marketing and channels of distribution, Public distribution systems.

Section – D

Intervention of IT in Rural Markets. Rural marketing environment, Segmenting the Rural Market, Targeting
and Positioning. Products and service mix for rural areas. Role of Cooperative Govt. and Financial institutions.
Problems in rural marketing, future of rural marketing. Case Studies

Suggested Readings:

1. Krishana K Hawaldar: Industrial Marketing, Tata McGraw Hill.

2. Francis Cherunilam: Industrial Marketing Text and Cases, Himalaya Publishing House
3. Reeder et al: Industrial Marketing: Analysis, Planning & Control, Prentice Hall India.
4. Hory Shankar Mukerjee: Industrial Marketing, Excel Books.
5. T.P. Gopalswamy: Rural Marketing, Environment problems and strategies, Wheeler Publishing.
6. C.S.G. Krishnamacharulu and Lalitha Ramkrishnan: Rural Marketing, Text and Cases, Pearson Education.
7. B. Dogra and K. Ghuman: Rural Marketing – Concepts and Practice, Tata McGraw Hill.
8. R. Dwyer and J.F. Tanner: Business Marketing, Tata McGraw Hill.
Paper Code: MBAPM-M-4011 INTEGRATED MARKETING Credit=4
COMMUNICATIONS
Marks=100

Learning Objectives:

Participants are expected to appreciate importance of integrated marketing communications. Purpose

is to equip participants to develop a basic integrated marketing communications plan for various
products and services.

Section – A

Role of IMC in marketing process, IMC planning model, Marketing and promotion process model.
Communication process, steps involved in developing IMC programme, Effectiveness of marketing
communications. Advertising: Purpose, Role, Functions, Types, Advertising V s Marketing mix, Advertising
appeal in various stages of PLC. Advertising objectives and Budgeting: Goal setting - DAGMAR approach.

Section – B

Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast media,
Support media in advertising. Media strategy: Creativity, Elements of creative strategies and its
implementation, Importance of Headline and body copy.

Section – C

Promotion: Meaning, Importance, tools used, conventional/unconventional, drawbacks, push pull

strategies. Public Relation/ Publicity: Meaning, Objectives, tools of public relations, Public relation strategies,
Goals of publicity. Corporate Advertising - Role, Types, Limitations, PR Vs Publicity. Monitoring, Evaluation
and Control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing.

Section – D

Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of
promotion and pricing in events. Direct marketing: Features, Functions, Growth, Advantages/Disadvantages,
And Direct Marketing Strategies. Ethics and social responsibility in IMC campaigns. Evaluating Marketing
Communication Programs.

Suggested Readings:

1. Don Schultz and Heidi Schultz: IMC: The Next Generation, McGraw-Hill.
2. Tom Duncan: Principles of Advertising and IMC, McGraw-Hill.
3. M Dahlen, F Lange and T. Smith: Marketing Communications: A Brand Narrative Approach, John
Wiley
4. Belch and Belch: Advertising and Promotions Integrated Marketing Communication Perspectives, Tata
Mc Graw Hill.
5. S. N. Murthy and U.Bhojanna: Advertising An IMC Perspective Excel Books.
6. Clow, Baack: Integrated Advertising, Promotion, and Marketing Communications, Pearson Education.
Paper Code: MBAPM-F-4012 CORPORATE VALUATIONS Credit=4

Marks=100
Learning Objectives:
How to perform valuations of various companies in different industries. The students learn
different techniques of valuation and can apply such techniques to real world companies so as
to understand stock selection process in financial markets.
Section – A
Estimating Risk Parameters and Costs of Financing: cost of equity, Beta, Historical Market
Betas, Estimation Choices for Beta Estimation, Historical Beta Estimate for Companies in
Smaller (or Emerging) Markets, Estimating the Historical Beta for Private Firms, Limitations
of Regression Betas. Fundamental Betas: Determinants of Betas- Type of Business, Degree
of Operating Leverage, Degree of Financial Leverage, Bottom Up Betas, Accounting Betas.
Section – B
Cost of Debt: Default Risk and Default Spread of a firm, Cost of Debt for an Emerging
Market firm, Cost of Hybrid Securities: Cost of Preferred Stock, convertible bond, Weights
of Debt and Equity Components, Operating Leases, Book Value versus Market Value Debt
ratios. Earnings based approach: reinvestment rate, modified dividend payout ratio, return on
equity, growth rate in net income, terminal value analysis. Cash flow based approach: return
on invested capital, capex analysis, change in non-cash working capital, operating income
analysis, terminal cash flows.
Section – C
Fundamental Principles of Relative Valuation: Use of Relative Valuation, Standardized
Values and Multiples, Four Basic Steps to Using Multiples. Earnings multiples: Price-
Earnings Ratio, Cross Sectional Distribution of PE ratios, Determinants of the PE ratio,
Estimating the PE ratio for a high growth firm in the two-stage model, Using the PE ratio for
comparisons.
Section – D
Enterprise Value to EBITDA Multiple: determinants of the enterprise value to EBITDA
multiple, Application of EV/EBITDA multiple. Price to Book Value (PB ratio), Determinants
of Price to book value, BCG Matrix of PB ratio and Return on equity. Revenue Multiples:
benefits of revenue multiple, definition, determinants of revenue multiples, Revenue
Multiples and its relationship with Profit Margins.
Suggested Readings:
1. Investment Valuation: Tools and Techniques for Determining the Value of Any Asset,
3rd Edition, Aswath Damodaran, wiley
2. Equity Asset Valuation, 3ed Paperback – 2016by Jerald E. Pinto, Elaine Henry,
Thomas R. Robinson, CFA Institute
3. Valuation: Measuring and Managing the Value of Companies, Tim Koller, Marc
Goedhart.University Edition (Wiley Finance) 14 Aug 2015, McKinsey & Company.
4. Corporate Valuation and Value Creation Paperback – 22 Jun 2011by Prasanna
Chandra.
Paper Code: MBAPM-F-4013 MANAGEMENT OF FINANCIAL Credit=4
SERVICES
Marks=100
Learning Objectives:

The objective of the course is to acquaint the students with the various Financial Services and
Techniques to manage them.

Section – A

Financial Services: Introduction of Financial Intermediaries and Financial Services, Organisation of the
Financial Service Industry, Various Financial Intermediaries, Recent Development in Financial Services,
Financial Services in India. Financial Regulation: Need for Regulation of Financial Market, Theoretical and
Economic Perspective of Regulation, International Regulatory Framework, Deregulation of Indian Financial
System, Revolution of Financial Services, Financial System and Securitised Financial System, Financial
Market, Functions of Stock Exchange, Debt Market, Government Securities Market, Regulations for Primary
Market, Regulations for Secondary Market.

Section – B

Depository Services: Introduction to Depository Services, Depository Participants in India, Role of NSDL and
CDSL, Difference Between NSDL and Bank, Services offered by Depository Participants, Products offered by
Depository Participants, Process of Dematerialisation, Difference Between Physical and Electronic Holding of
Securities. Broking: Broking Services and Trading in Equity Broking and Trading in Debt. Mutual Funds:
Concept of Mutual Funds, Types of Mutual Funds, Advantages, Structure of Mutual Funds and tax treatment,
SEBI and Mutual Funds Regulations. Insurance Services: Introduction, Types of Insurance , Life Products,
Non-Life Products.

Section – C

Debt Securitisation and Corporate Advisory Services: Introduction, Securitisation as a funding Mechanism,
Securitisation of Mortgaged and Non- Mortgaged Assets Issue Management; Credit Rating: Meaning of Credit
Rating, Process of Credit Rating, and Factors affecting Rating, Types of Rating, Advantages and Disadvantages
of Credit Rating, Methodology of Credit Rating. Credit Rating Agency Regulation Act 1974, Credit Rating in
India. Venture Capital: Meaning of Venture Capital, Nature, Scope, Regulatory Framework, Investment
Process, Factors Affecting Venture Capitalist, Major Trends, Reasons for Slow Growth, Limitations of Venture
Capital.

Section – D

Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial Banking Sector,
Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and Hire Purchase, Legal and Taxation
Aspects of leasing, Lease Accounting and Reporting. Housing Finance: Introduction to Housing Finance,
Housing Finance Schemes, Procedure of Loan-disbursement, Legal Framework of Housing Finance. Credit
Cards: Types, Settlement Process Mechanism. Factoring: Meaning, Forms, Functions, Legal Aspects and
Evaluation.

Suggested Readings:

1. M.Y. Khan: Indian Financial Services, Tata McGraw Hill.

2. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
3. Lalit K. Bansal: Merchant Banking and Financial Services, Unistar Publications.
4. V. K. Bhalla: Management of Financial Services, Anmol Publications.
5. G.S. Batra and B.S. Bhatia: Management of Financial Services, Deep & Deep Publications
Paper Code: MBAPM-H-4014 INDUSTRIAL RELATIONS AND Credit=4
LABOUR WELFARE
Marks=100
Learning Objectives:

The objective of this course is to understand the various components of the employee-management
relations. The course attempts to sensitise students on methods and measures that can be undertaken
to build harmonious industrial relations

Section – A

Industrial Relations: Concept, Nature, Objectives, Evolution of IR in India, Approaches to IR. Trade
Unionism: Concept, Functions of Trade Unions, Approaches, Structure of Trade Unions. Collective
Bargaining: Concept, Objectives, Process of Collective Bargaining, Principles of Collective Bargaining

Section – B

Grievance Handling: Definition, Sources of Grievances, Grievance Redressal Machinery. Industrial Disputes:
Concept, Classification of Industrial Disputes, Causes, Strikes, Types of Strikes, Lockouts, Prevention of Strikes
and Lockouts. Discipline and Disciplinary Action: Concept, Causes of Indiscipline/ Misconduct, Objectives of
Discipline, Types of Indiscipline/ Misconduct, Procedure for Disciplinary Action, Types of Disciplinary
Actions.

Section – C

International Labour Organisation (ILO): Objectives, Structure (International Labour Conference,

Governing Body, International Labour Office), Fundamental Principles, Role of ILO. IR and Technological
Change: Types of Technological Change, Rationalisation and Automation, Positive and Negative Impact of
Technological Change. Psychological Aspects of Labour Management Relations: Group Dynamics, Role of
Formal and Informal Communication, Achieving Effective Communication with the Unions.

Section – D

Labour Welfare: Concept, Scope, Objectives, Classification of Welfare Work, Agencies for Administering
Labour Welfare in India. Human Engineering: Concept, Time Study, Motion Study. Fatigue: Nature, Fatigue
Reduction, Fatigue Tests, Environmental Conditions. Accident Prevention: Introduction, Scope, Causes,
Industrial Safety Programmes.

Suggested Readings:

1. Bray M, Deery.S, Walsh.J, and Waring P, Industrial Relations: A Contemporary Approach, Tata
McGraw Hill.
2. Monappa, A., Industrial Relations, Tata McGraw Hill
3. Dunlop. J.T., Industrial Relations System, Harvard Business Press, Cambridge.
4. Monappa, A., Industrial Relations, Tata McGraw Hill.
5. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
6. Ramaswamy, E.A. & Ramaswami, U., Industry and Labour, Oxford University Press, New Delhi.
7. Sharma, A.M., Social Security & Labour Welfare, Himalaya Publishing House.
Paper Code: MBAPM-H-4015 TRAINING AND DEVELOPMENT Credit=4

Marks=100
Learning Objectives:

The objective of the course is to provide the participants with the necessary skills and understanding
of the training and development concepts that will help them in designing and delivering better
training for employees in financial organizations.

Section – A

Introduction to Training and Development: Definition, Objectives, Benefits, Role and Responsibility of
Training, Forces influencing working and learning. Training Needs Assessment: Concept, Process of Training
Needs Assessment, Levels of Training Needs Analysis- Organisational Analysis, Task Analysis, Person
Analysis, Significance of Training Needs Analysis. Learning: Concept, Principles of Learning, Kolb's Learning
Cycle, Conditions for Transfer of Learning.

Section – B

Training Design: Defining objectives of Training, Make vs. Buy Decision, Selecting the Trainer, Preparing
Lesson Plans, Selecting Training Methods and Media, Preparing Training Materials, Scheduling the Training
Programme, Factors influencing Transfer of Training. Training Methods: Classification of Training Methods -
On-the job training, Classroom methods and Self-paced method - Job instruction, Job rotation, Coaching,
Mentoring, Lectures, Conference, Audio Visual (Static and Dynamic Media), Assessment Centres, In-basket
Exercises, Case study, Role-Playing, Discussion Method, Fish Bowl Exercise, Management Games, Simulation,
T-Group Method, Computer based training, E-Learning.

Section – C

Training Evaluation: Need for evaluation, Models for Training Evaluation (with special focus on Kirkpatrick
Model and Phillip's Five Level ROI Framework), Data Collection for Training Evaluation, Types of Training
Costs. Management Development: Management Development Implications, Management Characteristics,
Training for Executive Level Management, Succession Planning. Trainer's Skills and Styles: Training
Delivery Competencies, Dimensions of Trainer Credibility, Rapport Building with Trainees" Trainer' Role,
Trainer's Style, Skills of a Trainer

Section – D

Special Issues in Training and Development: Training Issues Resulting from the External Environment,
Cross- cultural Training, Diversity Training Programmes. Use of Role-Playing, Discussion Method,
Management Games, Simulation, Computer based training

Suggested Readings:

1. Craig, Robert L., Training and Development Handbook, McGraw Hill.

2. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.
3. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
London Institute of Personnel Management.
4. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill.
5. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies,
and Practices, Dorling Kindersley (India) Pvt. Ltd.
Paper Code: MBAPM-O-4016 ENTERPRISE RESOURCE PLANNING Credit=4

Marks=100
Learning Objectives:

The subject aims at providing a comprehensive overview of applications of Enterprise Resource

Planning for business managers and analyse the future prospects of ERP implementation in Indian
scenario.

Section – A

Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities, Benefits,
Modern Business Concepts, E-Commerce, Advance Planning and Scheduling, Business Analytics, Service
oriented architecture. Current and future ERP market, Key Players and Market Shares.

Section – B

Issues, Concerns and Purchasing: Disadvantages of ERP Solutions, Users, Developers, Customers of ERP,
Purchasing or Outsourcing, Planning, Purchasing and Selection of ERP, Managing implementation partners,
ERP strategy options and risk mitigation.

Section – C

Implementation of ERP: Implementation plan of ERP, Methods and tools, Business process mapping, Gap
analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and coding, Data
migration and historical record, Prototype testing, User training program, Knowledge management, Disaster
recovery plan, RDBMS, Data communication system, Hardware requirements, Sample system architecture.

Section – D

ERP Implementation in Organizations: Introduction to ERP Project success and failure with case studies. ERP
adoption models – The role of SAAS model and Cloud Computing in ERP adoption, Continuous business
improvement through ERP.

Suggested Readings:

1. A. Pandey: Enterprise Resource Planning, Variety Publishers.

2. Vinod Kumar Garg and R.K. Venkita Krishnan: Enterprise Resource
Planning: Concepts and Practice, Prentice Hall India.
3. Mary Sumner: Enterprise Resource Planning, Pearson Education.
4. A. Leon: Enterprise Resource Planning, Tata McGraw Hill.
5. M.E. Wagner: Concepts in Enterprise Resource Planning, Cengage
Learning.
6. S. Sadagopan: ERP – A Management Perspective, Tata McGraw Hill.
7. V.K. Garg and R.K. Venkita Krishnan: ERPWARE and ERP
Implementation Framework, Prentice Hall India.
Paper Code: MBAPM-O-4017 PRODUCTIVITY MANAGEMENT Credit=4

Marks=100
Learning Objectives:

Objectives: This course aims at providing the understanding of concepts, techniques and attitude required for
effective management of productivity in organizations.

Section – A

Introduction: The concept of productivity, Needs for productivity culture, Management and productivity,
Factors affecting productivity, Efforts in productivity management, Organizational effectiveness and
productivity. Sources of productivity: Labor, capital, efficiency in use of labor and capital, productivity and
standard of living.

Section – B

Measurement of Productivity: Productivity cycle, Productivity measurement and its need, Total productivity
mode, Limitations of partial measures of productivity, Productivity evaluation in organizations, Productivity and
industrial relations. Productivity and business cycles: Cyclical pattern of labor productivity, market impact on
productivity.

Section – C

Productivity and Planning: Productivity planning and improvement concepts, Strategies for productivity,
International productivity management and experience, Indian experience in productivity. Productivity and
price trends: Factors influencing relative price, relationship of price and output.

Section – D

Productivity and Government Policies: Productivity trends in selected industries: engineering pharmaceutical,
fertilizer, textile and energy sectors, Impact of government policies on productivity. Productivity differences
among countries: International differences in labor productivity, role of central planning errors and business
cycles on productivity. Case studies.

Suggested Readings:

1. D.J. Sumanth: Productivity Engineering and Management, McGraw-Hill.

2. P.R. Brahmananda: Productivity in Indian Economy, Himalya Publications.
3. Chandra: Dynamics of Productivity, South Publisher.
4. Solomon Fabricant: A primer on Productivity, Prentice Hall India.
5. Prokopenko: Productivity Management, Oxford & IBH.
6. Prem Vrat, G.D. Sardano and B.S. Sahay: Productivity Management - A Systems Approach, Narosa
Publishing House.
7. Ratnakar Gedam: Indian Industry – Productivity Management, Anmol Publications.
 SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION (MBA)
SECTORAL PROGRAMS FOR THE EXAMINATION OF 2019-20
Note:
1. Examination in each subject will be of 3 hours duration.
2. Maximum Marks for external/written examination is 50 marks and internal
assessment is 50 marks except for seminar and workshop courses.
Instructions to the paper setters:
IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each
unit.
IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each
unit. The students are required to answer five questions in all selecting at least one question
from each unit.
N.B: Use of non-programmable calculators by the students in the Examination Hall is
allowed. The calculators will not be provided by the University.
SCHEME OF EXAMINATION FOR MBA
(HOSPITAL MANAGEMENT)

FIRST SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAHM-1001 PRINCIPLES AND PRACTICES OF MANAGEMENT 4 100
MBAHM-1002 MANAGERIAL ECONOMICS 4 100
MBAHM-1003 ACCOUNTING FOR MANAGEMENT 4 100
MBAHM-1004 BUSINESS STATISTICS 4 100
MBAHM-1005 ORGANIZATIONAL BEHAVIOUR 4 100
MBAHM-1006 LEGAL AND ETHICAL ASPECTS OF BUSINESS 4 100
MBAHM-1007 MANAGEMENT INFORMATION SYSTEMS 4 100
TOTAL 28 700
SECOND SEMESTER
SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAHM-2001 BUSINESS ENVIRONMENT 4 100
MBAHM-2002 FINANCIAL MANAGEMENT 4 100
MBAHM-2003 PRINCIPLES OF MARKETING 4 100
MBAHM-2004 HUMAN RESOURCE MANAGEMENT 4 100
MBAHM-2005 WORKSHOP ON SOFT SKILLS 2 50
MBAHM-2006 SEMINAR ON RESEARCH METHODOLOGY 2 50
SECTORAL SUBJECT – 1
INTRODUCTION TO EPIDEMIOLOGY AND BIO-
MBAHM-2007 4 100
STATISTICS
SECTORAL SUBJECT – 2
COMMUNITY HEALTH AND MANAGEMENT OF
MBAHM-2008 4 100
NATIONAL HEALTH PROGRAMMES
MBAHM-2009 SUMMER TRAINING AND VIVA-VOCE* 4 100
MBAHM-2010 COMPREHENSIVE VIVA-VOCE** 4 100
TOTAL 36 900
 *At the end of the examination of 2nd Semester the students will undergo compulsory summer
training for a period of 6-8 weeks. Every student will submit the Summer Training Report
within two weeks from the start of teaching for 3rd Semester.
**Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd
Semester.
Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the
student has to study FOUR papers of the Group selected.

THIRD SEMESTER - HOSPITAL MANAGEMENT

SUBJECT
PAPER TITLE CREDITS MARKS
CODE
MBAHM-3001 PROJECT PLANNING AND ANALYSIS 4 100
SECTORAL SUBJECT – 3
MBAHM-3002 HOSPITAL PLANNING AND ORGANISATION 4 100
SECTORAL SUBJECT – 4
MANAGEMENT OF CLINICAL AND SUPER SPECIALTY
MBAHM-3003 4 100
SERVICES
SECTORAL SUBJECT – 5
MANAGEMENT OF SUPPORT SERVICES IN
MBAHM-3004 4 100
HOSPITALS
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MARKETING RESEARCH AND CONSUMER
MBAHM-M-3005
BEHAVIOUR
MBAHM-M-3006 ADVERTISING AND SALES MANAGEMENT 100
4
MBAHM-M-3007 INTERNATIONAL MARKETING
MBAHM-M-3008 INTERNET MARKETING
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
INVESTMENT ANALYSIS AND PORTFOLIO
MBAHM-F-3009
MANAGEMENT
MBAHM-F-3010 STRATEGIC COST MANAGEMENT
4 100
MBAHM-F-3011 FINANCIAL ENGINEERING
MERGERS, ACQUISITIONS AND CORPORATE
MBAHM-F-3012
RESTRUCTURING
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE
MANAGEMENT
MBAHM-H-3013 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBAHM-H-3014 ORGANIZATIONAL DEVELOPMENT
4 100
MBAHM-H-3015 LABOUR LAWS
MBAHM-H-3016 PERFORMANCE MANAGEMENT
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAHM-O-3017 SUPPLY CHAIN MANAGEMENT
MBAHM-O-3018 ADVANCED PRODUCTION MANAGEMENT
4 100
MBAHM-O-3019 BUSINESS PROCESS RE-ENGINEERING
MBAHM-O-3020 MANAGEMENT OF TECHNOLOGY AND INNOVATION
TOTAL 32 800
Note:- The student has to opt for ONE Specialization Group and select TWO papers out of
the papers offered.
 FOURTH SEMESTER – HOSPITAL MANAGEMENT
SUBJECT CODE PAPER TITLE CREDITS MARKS
MBAHM-4001 STRATEGIC MANAGEMENT 4 100
MBAHM-4002 SEMINAR ON CORPORATE GOVERNANCE 2 50
WORKSHOP ON DEVELOPING
MBAHM-4003 2 50
ENTREPRENEURIAL SKILLS
MBAHM-4004 OPERATIONS RESEARCH 4 100

MBAHM-4005 RESEARCH PROJECT* 4 100

MBAHM-4006 COMPREHENSIVE VIVA-VOCE** 4 100

SECTORAL SUBJECT – 6
HEALTH AND HOSPITAL INFORMATION
MBAHM-4007 4 100
MANAGEMENT
SECTORAL SUBJECT – 7
MBAHM-4008 HEALTH INSURANCE 4 100
SECTORAL SUBJECT – 8
MBAHM-4009 LEGAL ASPECTS OF HOSPITAL MANAGEMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBAHM-M-4010 INDUSTRIAL AND RURAL MARKETING 4 100
MBAHM-M-4011 INTEGRATED MARKETING COMMUNICATIONS 4 100
FUNCTIONAL SPECIALIZATION GROUP – B: FINANCE
MBAHM-F-4012 INTERNATIONAL FINANCIAL MANAGEMENT 4 100
MBAHM-F-4013 MANAGEMENT OF FINANCIAL SERVICES 4 100
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN
RESOURCE MANAGEMENT
INDUSTRIAL RELATIONS AND LABOUR
MBAHM-H-4014 4 100
WELFARE
MBAHM-H-4015 TRAINING AND DEVELOPMENT 4 100
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS
MANAGEMENT
MBAHM-O-4016 ENTERPRISE RESOURCE PLANNING 4 100
MBAHM-O-4017 PRODUCTIVITY MANAGEMENT 4 100
TOTAL 40 1000

*Research Project will start from 3rd Semester. However, marks for this project will be counted
in the 4th Semester only.
**Comprehensive Viva-Voce in the 4th Semester will be based on papers taught in 3rd and 4th
Semesters.
Paper Code: MBAHM- PRINCIPLES AND PRACTICES OF Credit=4
1001 MANAGEMENT
Marks=100
Learning Objectives:

The objective of the paper is to acquaint the students with the importance of management in our day to day life,
help student to trace the evolution of Management thought and appreciate the various functions of management.

Section – A

Management: Definition, nature, purpose and scope, Functions of a manager, Ethics and social responsibility of
management, Organizational Environment.

Section – B

Evolution of management thought, Contribution made by Taylor, Gantt, Gilbreth, Fayol, Weber, Elton Mayo,
Chester Bernard, Likert and McGregor, Peter F. Drucker, M.E. Porter.
Schools of Management: Scientific Management, Human Behaviour, Mathematical School, Systems Approach
of Management.

Section – C

Planning: Types of plans, process of planning, Management by Objectives, Nature and purpose of strategies
and policies.
Decision-Making: Importance and steps in Decision Making, Decision making under certainty-programmed
decisions, decision-making under uncertainty, non-programmed decisions, decision tree, group aided decisions,
Brain storming.
Organizing: Concept of organization, process of organizing, bases of departmentation, Authority & Power,
Line & Staff relationships
Delegation-authority, responsibility, accountability, Steps to make delegation effective
Decentralization-purpose and types of decentralization, Span of Management.

Section – D

Coordination: Need, factors which make coordination difficult, techniques to ensure effective coordination.
Control: planning-control relationship, process and techniques of control, Human response to control, Types of
Control- Feed forward control concurrent Control (Real Time Information & Control), and Feedback Control.

Suggested Readings:

1. Harold Koontz & Heinz Weihrich: Essentials of Management, Tata McGraw Hill
2. Stoner, Freeman, Gilbert Jr.: Management Prentice Hall India.
3. Heinz Weihrich & Harold Koontz: Management (A Global Perspective), Tata McGraw Hill.
4. Stephen Robbins & Coulter: Management Prentice Hall India.
5. Richy W.Griffin: Management, AITBS Publishers.
6. Terry & Franklin: Fundamentals of Management, Pearson Education.
7. B.S. Moshal: Principles of Management, Ane Books.
Paper Code: MBAHM-1002 MANAGERIAL ECONOMICS Credit=4
Marks=100
Learning Objectives:
To provide students with an understanding of basic economic principles of production & exchange-essential
tools in making business decisions in today’s global economy. This course is designed to mix basic economics
theory with useful knowledge regarding how the actual economy operates. It is an introduction to the
behavioural science of economics which focuses on the aggregate behaviour of households, firms and the
government. Topics covered include gross domestic product, national income, inflation and the business cycle.
Section – A
Introduction to Managerial Economics: Nature, Scope and Importance of Managerial Economics. Basic
Concepts in decision making: Opportunity cost principle, incremental principle, time element in decision
making. Distinction between micro and macroeconomics. Demand Concepts and Analysis: Individual
Demand, Market Demand, Kinds of Demand, Determinants of Demand, Demand Functions, Demand Schedule
and Law of Demand. Elasticity of Demand: Concept, Types, Measurement and importance

Section – B
Theory of Consumer Behavior: Cardinal Utility Approach and Ordinal Utility (Indifference Curves)
Approach. Demand Forecasting: Sources of Data Forecasting-Expert Opinions, Surveys and Market
Experiments, Time Series Analysis-Trend Projection, Barometric Forecasting, Leading Indicators, Composite
and diffusion Indices. Production Function: Concept, types: Cobb Douglas and CES Production Function,
Returns to Factor and Returns to Scale. Cost concepts and Analysis: Concept of Cost, Short run and Lung-run
Cost Curves, Relationships among various costs, Break-even Analysis. Revenue Curves: Concept and Types
Section – C
Perfect Competition: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Long Run.
Monopoly: Characteristics, Equilibrium Price, Profit Maximizing output in Short Run and Lung Run, Price
Discrimination. Imperfect Competition: Monopolistic Competition – Price output determination in short and
long run, Product variation and selling expenses behaviour, Oligopoly – Characteristics, Price Rigidity,
interdependence, the Cournot Model, Cartels and Collision, Price leadership
Section – D
National Income: Concept of National Income, National Income Accounting Methods: Output, Income &
Expenditure Methods, Consumption Function and Investment Function- Introduction, Consumption
Function, Investment Function, Marginal efficiency of capital and business expectations, Multiplier,
Accelerator, Business Cycle-Introduction, Meaning and Features, Measures to Control Business Cycles,
Business Cycles and Business Decisions, Inflation and Deflation: Inflation - Meaning and Kinds, Measures to
Control Inflation, Deflation
Suggested Readings:
1. Craig Peterson, Lewis and Jain: Managerial Economics, Pearson Education
2. Mark Hirshey: Managerial Economics, Thomson
3. Keat: Economic Tools for Today’s Decision Makers, Pearson Education
4. William Samuelson and Stephen G. Mark, Managerial Economics, John Wiley & Sons.
5. A. Koutsoyiannis: Modern Microeconomics, McMillan.
6. R Dornbusch, S Fischer and R Startz, Macroeconomics, McGraw-Hill.
7. Macroeconomics: Principles, Applications, And Tools by Arthur O’Sullivan, Steven Sheffrin and
Stephen Perez
8. Principles Of Macroeconomics (Mankiw’s Principles Of Economics)by N. Gregory Mankiw.
9. Macroeconomics, 2e by Eroll D'souza , Pearson Education.

10. Macroeconomics by Ahuja H.L. , Paperback – 2016,S.Chand Publications.

Paper Code: MBAHM-1003 ACCOUNTING FOR MANAGEMENT Credit=4

Marks=100
Learning Objectives:

The objective of this course is to develop acquaintance with basic techniques of accountancy. This is an
introductory course on accounting that attempts to equip the students with the understanding of some commonly
used accounting techniques and enable them to apply appropriate technique for managerial purpose.

Section – A
Accounting: Accounting and its functions, Accounting as an information system, Basic Accounting Concepts
and Accounting Conventions, Accounting Principles, Generally Accepted Accounting Policies (GAAP),
Accounting Standards (Ind AS and IFRS). Branches of Accounting: Financial Accounting, Cost Accounting,
Management Accounting, Accounting Equation, Accounting Structure, Types of Accounts. Rules regarding
Journal Entries, Recording of Journal Entries, Ledger Posting, Cash book, Trial Balance, Preparation of Final
Accounts, Trading Account, Profit & Loss Account, Balance Sheet, Treatment of Adjustments into trial balance.

Section – B
Meaning of Management Accounting: Nature, Scope, Objectives, Functions of Management Accounting,
Relationship between Financial and Management Accounting, Meaning of Financial Statement, Importance and
Limitations of Financial Statement, Meaning and Objectives of Financial Statement Analysis, Limitation of
Financial Analysis. Tools of financial analysis: Ratio analysis, Common size statements, Trend analysis, Fund
flow and cash flow statement.

Section – C
Cost Accounting: Meaning, scope and classification of costs, Absorption costing, Marginal costing and break
even analysis, Use of cost data in managerial decision making. Cost Control Techniques: Preparation of
budgets and their control, Zero base budgeting, Standard costing and variance analysis, Responsibility
Accounting, Target costing, Kaizen costing, Activity based costing. Responsibility Accounting: Meaning,
Steps involved in Responsibility Accounting, Responsibility Centre, Advantages of Responsibility Accounting.

Section – D
Price Level Accounting: Meaning, Methods or Techniques of Price Level Accounting, Advantages,
Disadvantages, Social Accounting: Concept of Social Cost Benefit Analysis, Meaning of Social Accounting,
Need, Social Accounting Approaches. Human Resource Accounting: Meaning, Need, Methods of Human
Resource Accounting, Objections Against Human Resource Accounting, HRA in India.

Suggested Readings:
1. Charles T. Horngren, Gary L. Sundem, John A. Elliott and Donna Philbrick: Introduction to Financial
Accounting, Prentice Hall India.
2. Hanif Mukherjee: Financial Accounting, Tata McGraw Hill
3. Charles T. Horngren, Jeff Schatzberg, Gary L. Sundem and William O. Ostratton: Introduction to
Management Accounting, Pearson Education.
4. Hilton Ronald: Managerial Accounting, McGraw Hill Professional
5. Charles T. Horngren, Srikant M. Datar and George Foster: Cost Accounting- A Managerial Emphasis,
Prentice Hall India.
6. N.R.Swamy: Financial Accounting-A managerial Perspective, Prentice Hall India.
7. J.R. Williams, S.F. Haka, M.S. Bettner and R.F. Meigs: Financial and Managerial Accounting – The Basis
for Business Decisions, Tata McGraw Hill
Paper Code: MBAHM-1004 BUSINESS STATISTICS Credits=4

Marks=100
Learning Objectives:

The objective of the course is to equip the students with techniques for data analysis. Data need to be analyzed,
classified and interpreted to facilitate decision making. The participants are expected to use statistical analysis as
a fundamental method of quantitative reasoning for managerial decision making.

Section – A
Classification of data and construction of Frequency Distribution: Graphic Presentation of Data.
Introduction of Descriptive Statistics: Measures of Central Tendency, Measures of Dispersion- Range,
Quartile Deviation, Mean Deviation, and Standard Deviation, Skewness & Kurtosis. Index Numbers:
Definition and Methods of Construction of Index Numbers, Tests of Consistency, Base shifting, Splicing and
Deflation, Problems in Construction, Importance of Index Numbers in Managerial Decision Making.
Section – B

Theory of Probability: Basic concepts, Additive and Multiplicative Rule, Idea of Conditional Probability,
Concept of Random Variable and its Mathematical Expectation. Theoretical Distributions: Binomial, Poisson
and Normal Distribution.

Section – C

Statistical Inference: Concept of Sampling Distribution, Parameter & Statistics, Standard Error. Theory of
Estimation: Point and Interval Estimation, Construction of Confidence Limits for Mean. Testing of
Hypothesis: Large Sample Tests, Small Sample Test (t-test: single sample mean and difference of means tests,
F test-Variance Ratio test, Z test-single proportion, difference of proportions, single sample mean and
Difference of Means), χ2 - (chi square) test: Independence of Attributes, Goodness of Fit and Test of
Homogeneity.

Section – D

Correlation Analysis: Rank Method and Karl Pearson’s Coefficient of Correlation and Properties of
Correlation. Regression Analysis: Simple Linear Regression Model, Specification of the Model, Assumptions,
Least Square Estimates of Parameters and their properties, Coefficient of Determination and Interpretation of
Coefficients. Time Series Analysis: Components, Measurement of Trend by Least Squares Method, Straight
Line and Quadratic Trend, Importance of Time Series Analysis in Managerial Decision Making.

Suggested Readings:

1. J.K. Sharma: Business Statistics, Pearson Publication.

2. Amir D Aczel & Sounderpandian: Complete Business Statistics, Tata McGraw Hill.
3. Levin & Kapoor: Statistics For Management, Prentice Hall India
4. U.K. Srivastava, Shenoy & Sharma: Quantitative Techniques for Management, New Age International.
5. P.N. Arora & S. Arora: Statistics for Management, Sultan Chand and Sons
6. M.P. Gupta & S.P. Gupta: Business Statistics, Sultan Chand and Sons.
Paper Code: MBAHM-1005 ORGANISATIONAL BEHAVIOUR Credit=4

Marks=100

Learning Objectives:

The objective of studying Organisational Behaviour is to investigate the impact that individuals,
groups and structure have on behaviour within organizations. The purpose is to apply such knowledge
towards improving the effectiveness of organizations.

Section – A

Introduction to OB: Contributing Disciplines to OB, OB in context of Globalisation. Values,

Attitudes and Job Satisfaction: Values, Types of Values, Components of Attitude and their Sources,
Cognitive Dissonance Theory, Job Satisfaction. Perception: Factors Influencing Perception,
Perceptual Selectivity, Attribution Theory, Errors in Perception, Rational decision making model,
Linkage between Perception and Individual Decision Making.

Section – B

Personality: The meaning of Personality, Personality Determinants, Personality Traits, The big five
model, Emotional Intelligence. Motivation: Meaning, Early Theories of Motivation, Contemporary
Theories of Motivation. Group Dynamics: Types of Groups, Stages of Group Development, Five
Stage Model, Group Processes, Group Decision Making, Teams vs Groups, Types of Teams, Model
for Team Effectiveness

Section – C

Leadership: Concept, Leadership Theories- Trait Theories, Behavioural Theories and Contingency
Theories, Leadership Styles, Level 5 Leaders. Power and Politics: Definition, Bases of Power,
Strategies of Power Acquisition, Factors influencing Political Behaviour in Organisations. Conflict
Management: Sources of Conflict, Types of Conflict, Process of Conflict, Levels of Conflict-
Individual, Group and Organizational level conflict.

Section – D

Stress Management: Concept, Sources of Stress, Consequences of Stress, Emotion focused/ Problem
focused Coping Strategies. Organisational Culture: Definition, Concept, Characteristics, Levels of
Organisational Culture, Socialisation Process. Organisational Structure: Concept, Elements of
Organisational Structure, Types of Organisational Structures and their Impact on Human Behaviour

Suggested Readings:

1. S.P. Robbins: India Organizational Behavior, Prentice‐Hall.

2. Keith Davis: Human Behaviour at work, Tata McGraw Hill.
3. Hersey Blanchard: Management of Organizational Behaviour, Prentice Hall India
4. K. Ashwatappa: Organizational Behaviour , Himalaya Publishing House.
5. F. Luthans: Organizational Behaviour, McGraw Hill.
Paper Code: MBAHM- LEGAL AND ETHICAL ASPECTS OF Credits= 4
1006 BUSINESS
Marks=100
Learning Objectives:

The objective of the paper is to create Legal Awareness, to give exposure to various laws and acts which have
impact on business and industry, to give inputs relating to procedure of starting a new company. The paper also
aims to make the students understand the concept of Ethics and its role in business life for corporate growth.

Section – A

The Indian Contract Act, 1872: Nature and kinds of contracts, Offer and Acceptance, Consideration, Capacity to
Contract, Free Consent, Legality of Object and Consideration, Void Agreements, Contingent Contracts,
Discharge of Contracts, Remedies for Breach of Contract, Quasi Contract, Contracts of Indemnity and
Guarantee, Contract of Bailment and Pledge, Contracts of Agency. The Sale of Goods Act, 1930: General
Principles, Conditions and Warranties, Transfer of property in goods, Transfer of title, Performance of contract
of sale, Rights of unpaid seller, Miscellaneous.

Section – B

Companies Act, 2013: Definition and nature of Company, Kinds of Companies, Formation of Company,
Memorandum of Association, Articles of Association, Prospectus, Share and share capital, Membership in a
Company, Transfer and Transmission of shares, Company meetings, Directors of a Company, Dividends and
Interest, Accounts and Audit, Borrowing Powers, Majority Powers and Minority Rights, Winding up. The
Consumer Protections Act, 1986: Introduction, Consumer Protection Councils, Consumer Disputes Redressal
Agencies.

Section – C

Business Ethics: Definition, Concepts and Rationale underlying Business Ethics, Ethical Theories in relation to
Business, Ethical Dilemmas, Sources and their resolution, Ethical Decision making in business.

Section – D

Changing dimensions of Ethics in relation to liberalization and globalization, Creating and Sustaining an Ethical
Organization, Corporate Ethics and responsibility towards stakeholders, Environmental Protection, Ethics in
Functional Areas of Management.

Suggested Readings:

1. A.C. Fernando : Business Ethics, An Indian Perspective, Pearson Education.

2. S. Rinku and P. Khanna: Ethics and Values in Business Management, Ane Books India
3. B.S. Moshal: Business & Industrial Law, Ane Books
4. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
5. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
6. P.L. Malik: Industrial Law, Eastern Book Company.
7. S.C. Srivastva: Industrial Relations and Labour Laws, Vikas Publishing House.
8. T.L. Beauchamp and N.E. Bowie: Ethical Theory and Business, Prentice Hall India.
9. J.R. Boatright: Ethics and the Conduct of Business, Pearson Education.
Paper Code: MBAHM-1007 MANAGEMENT INFORMATION Credits=4
SYSTEMS
Marks=100
Learning Objectives:

Upon completion of this course, students will be able to explain the strategic impact of the use of
business information systems and identify different aspects of the management of the IT business
function.

Section – A

Information systems: Role of IS in Business, Globalization Challenges and Opportunities, E-Business: IT role in
Business enhancement, TPS, E-Commerce, E-Government, IS Organizations and Strategy, Ethical & Social
issues in IS, Cyberbullying,

Section – B

IT Infrastructure & Emerging Technologies: IT Infrastructure components, Contemporary Hardware trends,

Contemporary Software trends, Business Intelligence-Databases and Information Management: Database
approach to data management, Multidimensional data analysis, data mining, databases and web,
Telecommunications, Internet & Wireless Technology: Communications Networks, Internet, Wireless networks
in Business, Securing IS: Malicious softwares, technologies and tools for protecting Information systems.

Section – C

Enterprise applications: Enterprise systems, Supply Chain management systems, New opportunities and
challenges, E-Commerce: concepts in e-commerce, Internet business models, m-commerce, e-commerce
payment systems, Decision Making: Reality mining, Hybrid AI systems, Intelligent agents, decision making and
IS, Systems for decision making.

Section – D

Building IS: System as planned Organizational change, system development, system analysis, system design,
RAD, Managing Projects: importance of projects, selecting projects, managing project risk, Managing Global
Systems: technology issues and opportunities for global value chains, computing platforms and systems
integration, connectivity, software localization.

Suggested Readings:

1. K.C. Laudon, J.P. Laudon & Rajanish Dass, “Management Information Systems – Managing The
Digital Firm”, Pearson.
2. James A O’Brien: Management Information Systems, Tata McGraw Hill.
3. M.M. Goyal: Management Information Systems: Managerial Perspectives, McMillan.
4. R.D. Murdick & J.E. Claggett: Information Systems for Modern Management, Prentice Hall India.
5. G. Davis & M.H. Olson: Management Information Systems – Conceptual Foundation, Structure and
Development, McGraw Hill.
6. E. Turban, J. E. Aronson, T. Liang: Decision Support Systems & Intelligent Systems, Dorling
Kindersley India.
Paper Code:MBAHM- BUSINESS ENVIRONMENT Credit=4
2001
Marks=100
Learning Objectives:

The objective of the subject is to provide an insight to the participants about the changes that are taking place in
the economic sector, the effect of these changes on business and the demand placed on managers regarding
national and global business environment. Another aim is to help identify economic trends and business currents
that affect individual firms and the wider industry. Another objective of the course is to provide the student with
a background of various environment factors that have major repercussions on business and sharpen their mind
to watch and update the changes that occur constantly in this sphere.

Section – A

Economic Environment: Economic Environment of Business, Non- economic Environment of Business-

Politico legal environment of business, Critical elements of socio – cultural environment, emerging rural sector
in India and Indian Business, Social responsibility of business, Consumerism in India, Techniques of
Environmental Scanning, Environmental Scanning of some important industries.

Section – B

Economic Planning in India: Objectives, Strategies and Evaluation of current Five Year Plan, Public Sector in
India, Privatization and Disinvestment, New Economic Policy-Liberalization and Structural Adjustment
Programmes, Economic Systems.

Section – C

Economic Policies in India: Monetary Policy as an instrument of growth, Fiscal Policy and Indian business,
Industrial Policy and Industrial Licensing in India, EXIM Policy, The Competition Act 2000, FEMA 2000, RTI
Act 2005.

Section – D

International Economic Environment: Globalization - concept and emergence of globalization, Foreign

Direct Investment, Benefits and Problems from MNCs, WTO-its role and functions, implications for India,
Devaluation of Rupee, Contemporary issues in Indian economic environment.

Suggested Readings:

1.Ruddar Datt & K.P.M. Sundaram: Indian Economy, Sultan Chand and Sons.
2. G.Rama Krishna & A.G. Moss V.Suguna: Economic Reforms in India- Retrospect and Prospect, Himalaya
Publishing House.
3. M.R. Das: WTO Opportunities and Challenges for Indian Banking, Himalaya Publishing House.
4. R.V. Badi: Indian Business Environment, Himalaya Publishing House.
5. Francis Cherunilam: Global Economy and Business Environment, Himalaya Publishing House.
6. Misra & Puri: Economic Environment of Business, Himalaya Publishing House.
7. I.J. Ahluwalia: Industrial Growth in India, Oxford University Press.
8. S. Chakravarthy: Development Planning, Oxford University Press.
Paper Code:MBAHM- FINANCIAL MANAGEMENT Credit=4
2002
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts and theories underlying financial
management and implications of various financial techniques.

Section – A
Introduction to Financial Management: Meaning, Scope, Finance Function, Financial Goals, Agency
Problem, Relationship of Finance with Accounts and Economics. Sources of Finance: Features, Advantages
and Limitations of Equity Shares, Preference Shares, Debentures, Term-Loans, Right Issue, Venture Capital,
Private Equity GDR, ADR, Derivative instruments, Commercial Papers, Certificate of Deposits, Trade credit,
Bank finance, money market instruments Cost of Capital: Meaning, Calculation of Cost of Debt Capital,
Equity Capital, Preference Capital, Retained Earnings, Weighted Average Cost of Capital.
Section – B
Capital Structure: Meaning, Determinants, Assumptions, Net Income Approach, Operating Income Approach,
Traditional Position, Modigliani Millar Approach, EBIT and EPS Analysis, Trading on Equity, Gearing Ratio.
Leverage Analysis: Meaning, Types, Estimation of Financial, Operating and Combined Leverage, Relation of
Financial Leverage with Risk and Return.
Section – C
Management of Working Capital: Meaning of working capital, Need of managing working capital,
Determinants of working capital, Operating Cycle, and Estimation of working capital. Inventory Management:
Meaning, Need to hold Inventory, Objective of Inventory, Inventory Management, Factors affecting inventory
investment, Determination of Economic Order Quantity, Evaluation of Discount Proposal, Determination of
maximum, minimum, average, safety and reordering level of inventory, Models for classification of inventory,
Inventory Control System. Cash Management: Meaning, Facets of Cash Management, Motives for Holding
Cash, Optimal Cash Balance: Baumols model, Miller-Orr model, , Short-Term and Long-Term Cash
Forecasting.
Section – D
Receivable Management: Meaning and objectives of receivable management, Factors affecting receivables,
Credit Policy Variable, Credit Evaluation, Credit Decisions, Control of Account Receivable. Dividend
Decisions: Meaning and Types of Dividend, Issues in Dividend Policy, Traditional Model, Walter Model,
Gordon Model, Miller and Modigliani Model. Corporate Restructuring: Meaning and need of corporate
restructuring, Financial and Operational restructuring, merger and amalgamation: meaning types and motives.
Suggested Readings:
1. James C. Van Horne: Financial Management, Pearson Education.
2. Richard A. Brearley and Stewart C. Myres: Principles of Corporate Finance, McGraw Hill.
3. John J. Hampton: Financial Decision Making-Concepts, Problems and Cases, Prentice Hall India
4. M.Y. Khan and P.K. Jain: Financial Management-Text and Problems, McGraw-Hill.
5. Prasanna Chandra: Financial Management, Tata McGraw-Hill Publishing.
Paper Code:MBAHM- PRINCIPLES OF MARKETING Credit=4
2003
Marks=100
Learning Objectives:

The main aim of the paper is to understand the nature, tasks and the environment under which marketing
operates, to study the theory, principles and practical aspects of various marketing functions, and to learn to take
marketing decisions.

Section – A
Introduction to Marketing: Definition, Scope and Importance of Marketing, Key Customer Markets,
Concepts/Philosophies of Marketing, Holistic Marketing Concept, Marketing Tasks, Marketing Mix.
Marketing Environment: Marketing Environment, New Marketing Realities, New Consumer Capabilities,
Demographic Environment, Social-Cultural Environment, Natural Environment, Technological Environment
and Political-Legal Environment, SWOT analysis.
Section – B
Analyzing Markets: Marketing Research Process, Sources of data collection, factors influencing Consumer
behavior, Buying Decision Process, Post-Purchase Behavior, Organizational Buying, Stages in the Buying
Process. Market Segmentation: Levels of Market Segmentation, segmenting consumer markets, Niche
Marketing, segmenting business markets, Michael Porter’s Five Forces Model, Analyzing competitors,
strategies for market leaders, Targeting and Positioning.
Section – C
Product Decisions: Product characteristics, classifications, differentiation, packaging and labeling, Product Life
Cycle. Pricing Strategies: Understanding Pricing, Setting the Price, Initiating and Responding to Price
Changes, Reactions to Competitor’s Price Changes.
Section – D
Marketing Channels: Marketing Channels, Role of Marketing Channels, Identifying Major Channel
Alternatives, Types of Intermediaries, Channel-Management Decisions, Retailing, Wholesaling. Marketing
Communication: The Role of Marketing Communications, Communications Mix-Advertising, Sales
Promotion, Public Relations and Publicity, Events and Experiences, Direct and Interactive Marketing, Personal
Selling.
Suggested Readings:
1. P. Kotler, and K.J. Keller: Marketing Management, A South Asian Perspective, Prentice Hall India.
2. V.S. Ramaswamy, & S. Namakumari: Marketing Management, Planning, Implementation and Control,
Macmillan.
3. Britt and Boyd (ed): Marketing Management and Administrative Action, Tata McGraw Hill.
4. T.K. Panda: Marketing Management: Text and Cases, Excel Books.
5. P. Kotler and Armstrong: Principles of Marketing, Prentice Hall India
6. Douglas, K. Hoffman, et al: Marketing, Best Practices, Thomson South-Western
7. R. Saxena: Marketing Management, Tata McGraw Hill.
 HUMAN RESOURCE MANAGEMENT
Paper Code:MBAHM- Credit=4
2004
Marks=100
Learning Objectives:

The objective of the paper is to make the participants aware of the importance of Human Resource
Management. It further aims to impart an in-depth understanding of the various functions of Human Resource
Management whereby the underlying objective of the course is to develop understanding into the tools available
to attract, retain and motivate the human resources in an organization.

Section – A
Introduction to HRM: Meaning, Scope, Importance of HRM, Challenges faced by HRM. Job Analysis and
Job Design: Concept, Methods of Job Analysis, Job description and Job specification, Traditional and Modern
Approaches to Job Design, Flexible Work Arrangements, Competency Mapping. Human Resource Planning:
Definition, Need and Importance, Process of HRP, Demand Forecasting and Supply Forecasting of Workforce.

Section – B
Recruitment: Definition and Concept, Factors Affecting Recruitment, External and Internal Sources of
Recruitment. Selection Process- Steps in Selection Process, Types of Selection Tests and Selection Interviews,
Placement and Induction. Managing Careers: Concept, Career Stages, Career Anchors, Benefits of Career
Planning to the Individual and Organisation, Internal Mobility- Promotions, Demotions and Transfers.
Employee Training and Management Development: Importance, Objectives, Process, Methods of Training
and Development.
Section – C
Performance Management and Performance Appraisal: Concept, Objectives of Performance Management,
Performance Appraisal Process, Traditional and Modern Methods of Appraisal, Pitfalls in Performance
Appraisal, Potential Appraisal. Job Evaluation: Definition, Concept, Methods of Job Evaluation.
Compensation Management: Objectives, Factors Determining Compensation and Pay Rates, Wage and Salary
Administration, Incentive Plans and Fringe Benefits.
Section – D
Industrial Relations: Concept, Objectives, Trade Unions and their Functions, Collective Bargaining- Types
and Process, Grievance Handling- Definition, Sources of Grievance, Grievance Redressal Machinery, Discipline
and Disciplinary Action. Quality of Work-life: Concept, Strategies for Improving QWL.
Suggested Readings:
1. Gary Dessler: Human Resource Management, Pearson Education
2. Edwin B. Flippo: Personnel Management, Tata McGraw Hill.
3. Dale Yoder: Personnel Management & Industrial Relation, Sir Isaac Pitman & Sons.
4. Arun Monappa & Saiyadain: Personnel Management, Tata McGraw Hill
5. K. Aswathappa: Human Resource Management, Tata McGraw Hill
 WORKSHOP ON SOFT SKILLS
Paper Code: MBAHM- Credit=2
2005
Marks=50
Learning Objectives:
To encourage the all round development of the participants by focusing on soft skills and to make them aware
about the importance, role and the content of soft skills through instruction, knowledge acquisition and practice.
Section – A
Meaning and importance of communication in business: Process, types of communication: formal and
informal and their characteristics, essentials of effective business communication, Channels of communication,
their effectiveness, limitations, Barriers of communication, approaches to effective Communication.
Presentations, Book Reviews and Summaries

Section – B
Time Management and Goal Setting: Identification of Time Wasters, Prioritisation of Work (ABC Method),
Goal Setting. Listening Skills: Listening to Specific Information, Identifying Main Issues, Seeing Beyond the
Surface. Team Assignment: Effects of Competition on Individual and Group Behaviour, Competitive and
Collaborative Team Behaviour, Team/ Group Dynamics, Team Assignment.
Section – C
Stress Management: Symptoms of Stress, Coping Approaches. Report Writing: Process, Structure and
Layout. Principles of clear writing, often misused words, applications and requests, positive and negative
responses to requests, routine messages, memos, organizing meetings, preparation of agenda and minutes,
business etiquette, telephone etiquette, e-mail etiquette.
Section – D
Interpersonal Skills: Negotiations, social skills, assertive skills, cross-cultural communications.
Leadership Skills: Concepts of leadership, leadership styles, insights from great leaders.
Suggested Readings:
1. Lesikar, Petit & Lesikar’s: Basic Business, Tata McGraw Hill
2. Poe & Fruchling: Basic Communication, AITBS.
3. Taylor: English Conversion Practice, Tata McGraw Hill.
4. Diwan & Aggarwal: Business Communication, Excel Books.
5. Baugh, Frayer & Thomas: How to write first class Business Correspondence, Viva Books.
6. B.L. Courtland and J.V. Thill: Business Communication Today, Pearson Education.
7. H.A. Murphy, W. Hilderlrand and P.J. Thomas: Effective Business Communication, Tata McGraw Hill
Companies.
Paper Code:MBAHM- SEMINAR ON RESEARCH Credit=2
2006 METHODOLOGY
Marks=50
Learning Objectives:

The main objective of this course is to help understand the nature, scope, complexities and process of defining a
business, research question. The learning focus is on developing business research skills so as to facilitate
managerial decision making.

Section – A
Introduction: Meaning, Features, Objectives/Motives & types of Research, Defining the Research problem,
Research Process, Significance of Research in Managerial decision making. Research Design: Meaning,
Characteristics and various concepts relating to Research Design and classification of Research Design, General
phases and principles of Research Procedure.

Section – B
Data Collection: Sources of Data-Primary/Secondary Methods of collecting data, direct personal interview,
indirect oral interview, information through local agencies, mailed questionnaire method, schedule sent through
enumerators, questionnaire and its designing and characteristics of a good questionnaire. Sampling Design:
Meaning and need of Sampling and review of Sampling Methods. Measurement and Scaling Techniques.
Formulation of Hypothesis.
Section – C
Data Analysis & Interpretation: Introduction to Multivariate analysis- Multiple and partial correlation,
multiple regression analysis (with two independent variables), specification of regression models and estimation
of parameters, interpretation of results. Analysis of Variance (ANOVA)-One way and Two way ANOVA.
Section – D
Report writing: Style/format, contents and essential steps for report writing, Role of Computer in Research.
Suggested Readings:
1. K.N. Krishnaswamy, Appa Lyer Siva Kumar, M. Mathirajan: Management Research Methodology, Pearson
Education.
2. Ranjit Kumar: Research Methodology, Pearson Education.
3. Donald R. Cooper and Pamela S. Schindler: Business Research Methods, Tata McGraw Hill
4. Michael Riley: Researching & Writing dissertation in Business & Management, Thomson Learning.
5. R. Pannerselvam: Research Methodology, Prentice Hall India.
6. R. Nandagopal: Research Methods in Business, Excel Books.
7. William G.Zikmund : Business Research Methods, Thomson South Western Publication
8. C.R. Kothari: Research Methodology-Methods &Techniques, Vikas Publishers.
Paper Code: MBAHM- INTRODUCTION TO EPIDEMIOLOGY AND BIO- Credit=4
2007 STATISTICS
Marks=100
Learning Objectives:
The aim of the course is to impart skills and competencies in evaluation of screening process,
statistical/epidemiology methods and epidemiologic studies. In addition, the students would learn the
distribution and determinants of disease in the community and the role of healthcare organizations in its
prevention.
Section – A

General Epidemiology and Epidemiological methods: Definitions, concept and evolution of epidemiological
concept, Aims of epidemiology, measurement of morbidity and mortality, methods of epidemiology, uses of
epidemiology data, association and causation screening, immunity, investigation of an epidemic

Section – B
Environmental Sanitation and Health aspects: Definition of environment; Water: water borne diseases, water
pollution methods of purification, water quality, Air-pollution indicator and precaution, radiation: hazards and
prevention, lighting, noise, housing standards. Disposal of wastes and Hospital waste management. Nutrition
and Health: Classification and sources of various nutrients, requirements, assessment, nutritional diseases;
Genetics and Health: Basic principles, genetic predisposition, prevention and social measure, Disaster
Management
Section – C
Biostatistics: Definition, scope and uses of biostatistics and medical research collection, Tools and techniques
for data collection in healthcare, Interview techniques, classification and presentation of statistical data, sources
and user of statistics, sampling, numerical summaries (proportions, means, SD, Median and percentile),
Graphical summaries
Section – D
Health statistics and health information system in India: Methods of registration – fallacies/ difficulties, samples
registration schemes, Types of surveys, Selection of problems and hypothesis formulation for disease control,
common rates and ratios, normal curve and Poisson distribution, Hypothesis testing, test of significance, normal
test, ‘t’ test and chi-square test.
Suggested Readings:
1. 1.K.Park : Park’s Textbook of Preventive and Social Medicine, Bhanot Publishers
2. Marcello Pagano: Principles of Biostatistics, Duxbury Press.
3. P.N.Arora and P.K.Malhan Biostatistics, Himalaya Publishers.
4. Barker, D.J.P and G. Rose: Epidemiology in Medical Practice, Churchill Livingstone.
5. E. G Knox.: Epidemiology in Health Care Planning, Oxford University Press.
6. J.S. Mausner and S. Kramer, Mausner and Bahn: Epidemiology-An introductory text, Saunders.
7. 7. Duncan Clark and B. Mac Mohan: Preventive and Community Medicine, Little, Brown and
Company.
Paper Code:MBAHM- COMMUNITY HEALTH AND Credit=4
2008 MANAGEMENT OF NATIONAL HEALTH
PROGRAMMES Marks=100

Learning Objectives:
After completion of community health and management of National health programs module, students will be
able to recognize and identify the elements in designing the strategies for health care delivery for community, to
understand the role of hospitals as a supportive and referral services to the national health goals.
Section – A

Concepts in Health and Disease – Evolution of medicine, public health and community health; Definition of
health: the determinants and relative concept; Agent – Host – Environmental factors in health and disease,
Cause and effect relationships; indices used in measurement of health, levels of prevention and role of
healthcare organizations in preventive strategies.

Section – B
Health care delivery system in India: Introduction, Demography and Family Planning; Maternal and child
health; Urban health; Occupational health; Mental health; Community geriatrics; Essential Medicines and
Counterfeit Medicines; Medical Sociology
Section – C
National Health Programs: Objectives, strategy, achievements, critical analysis of National Health Programs:
National program for prevention and control of cancer, diabetes, cardiovascular disease and stroke, National
AIDS Control program and NACO, National leprosy eradication program, Universal immunization program,
National vector borne disease control program, RNTCP, RCH, National Program for control of blindness,
National mental health program, National Tobacco control program; National Health Policy, National
Population Policy, National Health Mission
Section – D
Health Education: Definition, approach in health education, methods, barrier to effective communication,
principles of health education; International Health Regulations and International classification of diseases,
International Health agencies and organizations: WHO, UNICEF, UNOP, World Bank, UNFPA, CARE, IHO,
Notifiable diseases.
Suggested Readings:
1. K.Park: Park’s Textbook of Preventive and social Medicine, M/s Banarsidas Bhanot
Publishers
2. Ann Lindstrand, Hans Rosling: An Introductory Textbook, Global Health
3. A.B. Christie: Infectious Diseases-Epidemiology and Clinical Practice, Churchill
Livingstone.
4. Rameshwari Pandya: Health, Family Planning and Nutrition in India, New Century
Publications.
5. S.L. Goel: Health Care Policies and Programmes, Deep and Deep Publications.
Paper Code: MBAHM-3001 PROJECT PLANNING AND ANALYSIS Credit=4

Marks=100
Learning Objectives:

The objective of this course is to promote a sound understanding of the theory and practice of project
management. More specifically it introduces students to the purpose, principles, problems and challenges,
concepts, techniques, and practice of project management and its various facets; impart skills in project
planning, execution and control methods; introduce students to project management software and applications.

Section – A

Introduction to Project Management: Meaning and Definition of a Project, Objectives of a Project, Project
Life cycle; Steps in Project Planning; Generation and Screening of Project Ideas- Generation of ideas,
Monitoring the environment, Regulatory framework for Projects, Corporate Appraisal, Preliminary Screening,
Project Rating Index, Porter model for estimation of profit potential of industries.

Section – B

Market and Demand Analysis- Situational analysis and Specification of objectives, Collection of secondary
information, Conduct of market survey, Characterization of the market, Demand forecasting, Market planning;
Technical Analysis- Study of material inputs and utilities, manufacturing process and technology, product
mixes, plant capacity, location and site, machinery and equipment, structures and civil works, project charts and
layouts; Project Costing and Finance: Cost of project, Cost of production, Means of Financing Project,
Working capital requirements and its financing, Profitability Projections, Projected Cash flow statement and
projected Balance Sheet.

Section – C

Project Appraisal: Time Value of Money, Project Appraisal Techniques- Payback Period, Accounting Rate of
Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio, Social Cost Benefit Analysis,
Assessment of various methods. Risk Analysis: Measures of Risk, Sensitivity Analysis, Scenario analysis,
Break-even method, Simulation Analysis, Decision Tree Analysis, and Application of project appraisal
techniques in current environment. Social cost benefit analysis (SCBA)- Rationale for SCBA,UNIDO
approach to SCBA, Little and Mirrlees approach to SCBA.

Section – D

Project Management: Need for Project Management, Project Management Framework, forms of project
organization, project control, human aspects of project management, prerequisites for successful project
implementation; Network techniques for project management: Development of project network, time
estimation, determination of critical path, scheduling when resources are limit, PERT and CPM models, Project
review and administrative aspects- initial review, performance evaluation, abandonment analysis

Suggested Readings:
1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas Publishing.
2. Prasama Chandra: Projects - Planning, Analysis, Selection, Implementation and Review, Tata McGraw
Hill.
3. Esty, B. C., Modern Project Finance: A Case Book, John Wiley and Sons
4. Robert K. Wysocki, Robert, Bick and David B, Crane: Effective Project Management, John Wiley and
Sons.
5. E.C. Benjamin: Modern Project Finance-A case book, John Wiley and Sons.
6. Gatti, S., Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public
Projects, Academic Press.
7. I.M.D. Little and J.A. Mirrlees: Project Appraisal and Planning for Developing Countries, Oxford and IBH
Publishing Co.
8. P.K. Nevitt and F.J. Fabozzi: Project Financing, Euromoney Books.
Paper Code:MBAHM- HOSPITAL PLANNING AND Credit=4
ORGANIZATION
3002
Marks=100
Learning Objectives:
The course aims at enabling the participants to understand all details of planning before the physical structure of
a hospital comes up. They are expected to understand and develop the organization structure that needs to be in
place before operational readiness of a hospital.
Section – A
Introduction to Hospital Planning: Definition of a hospital (including difference of hospital from other business
organizations, classification of hospitals, Overview of various types of specialty – clinical and supportive
services required in a hospital depending on its size); Changing systems of Health services.
Planning a new hospital- Principles guiding planning, Steps of planning (including feasibility report, detailed
project report and market survey), Financial planning/ equipment planning, Operational/ functional/ master
plans, Permanent hospital organization

Section – B
Designing: The Design team- constituents, how to choose it and functions of all members, Design development
(drawings- small scale, working), (documents-specifications/ tender), (site plan/ bed distribution), Principles/
general features of planning, Preparing for operational readiness, Commissioning, Inauguration, Various
processes of architecture.
Section – C
Organization: Definition, Four aspects of an organizational design, Purpose of an organization, Constituent
elements of an organizational structure, Various designs of organization structure or Organizational charts, Dual
line of authority, The Organization triad, Delegation of authority or span of management, Roles and
responsibilities of a hospital CEO
Section – D
Disaster Management: Basics of Disaster Management and Mass Casualties, Phases of a Disaster, the concept of
Triage in a Disaster, Disaster Preparedness- pre-hospital and hospital plan, Disaster alertness in hospital.
Disaster Management Planning, organization and implementation.
Hospital Hazards: General patient and staff safety in hospitals; Fire safety; Hospital hygiene; Control of
Hospital Acquired Infections
Suggested Readings:
1. B.M. Sakharkar: Principles of Hospital Administration & Planning, Jay Pee Publications.
2. G.D. Kunders: Hospitals - Facilities Planning and Management, Tata McGraw Hill.
3. Thomas L. Scraty, Kevin P. Kerrus and Luis G. Vargas: Analytical Planning-The Organization of
Systems
4. Chandorkar : Hospital Administration and Planning, Paras Medical Publishers.
5. Syed Amen Tabish: Hospital and Nursing Homes Planning, Organization and Management, Jay
Pee Publishers
Paper Code:MBAHM- MANAGEMENT OF CLINICAL AND Credit=4
3003 SUPER SPECIALTY SERVICES IN
HOSPITALS Marks=100

Learning Objectives:

This course is aimed at developing awareness among participants regarding concept of location, layout and the
infrastructure and staff requirements of clinical service areas. They are expected to develop general procedures
and policies for management of clinical and super specialty services through field visits.

Section – A

Hospital Management of Clinical Services (Medical + Ancillary): Detailed Management, Layout, Design of -
OPD Services, Emergency Services, Clinical Laboratories, Radiological Services, Operation Theatres,
Transplantation unit

Section – B
Overview of Management Layout & Design of: Radiation Therapy department, Nuclear Medicine, Labour and
Delivery Suite, Physical Therapy, Pulmonary Medicine, Catheterization Lab, Burn unit, Oncology Department ,
Equipment Planning, utilization survey of super-specialty service equipment
Section – C
Nursing Services: Detailed Layout, Design & Management of: General Nursing Unit including general wards
and private rooms, Intensive Care Units; Decision making in nursing profession: Nurse-Patient relationship,
health education to patients; Paediatric Nursing Unit, Obstetric Nursing Unit, Psychiatric Nursing Unit, Isolation
Rooms, ICU/CCU, New born Nursery.
Section – D

Emerging areas in Hospital Services: Alternative and Complimentary medicine, Palliative medicine, promotive
Healthcare, home health care; Rehabilitation and De-addiction – Role of hospitals, duties and responsibilities of
clinical and paraclinical staff.

Suggested Readings:
1. B.M. Sakhankar: Principles of Hospital Administration & Planning, Jay Pee Publications.
2. G.D. Kunders: Hospitals-Facilities Planning and Management, Tata McGraw Hill.
3. Jaydeep Das Gupta: Hospital Administration and Management – A Comprehensive Guide, Jay
Pee Publications.
4. Shakti Kumar Gupta, Sunil Kant, R Chandreshakhar: Modern Trends in Planning and Designing
of Hospitals-Principles & Practice, Jay Pee Publications.
5. A.V. Ramasastri Srinivasan: Managing a Modern Hospital, Response Books.
6. Shakti Gupta, Sunil Kant: Hospital and Healthcare Administration, Jaypee Publications.
7. J. Christopher Farmer: Hospital Emergency Management Guidebook, JCI Resource.
 MANAGEMENT OF SUPPORT SERVICES
Paper Code:MBAHM- Credit=4
3004 IN HOSPITALS
Marks=100
Learning Objectives:
The participants are expected to appreciate need and functions of support departments as well
as the physical facilities required
Section – A
Administrative Services: Executive Suite, Professional Service Unit, Financial Management
Unit, Nursing Service Administration Unit, Human Resource Management, Public Relation
Department, Marketing Department
Section – B
Other Supportive Services: Admitting department, Medical Records Department (MRD),
Central Sterilization & Supply Department (CSSD), Pharmacy, Materials Management, Food
Services Department
Section – C
Public Areas/Staff Facilities and miscellaneous Services: Entrance/lobby, Waiting area,
Gift shop/Book Shop/Florist, Coffee Shop cum Snacks Bar, Meditation/Quiet room, Staff
facilities; Management of Hospital Parking and Traffic Control. Laundry & Linen Services,
Housekeeping, Volunteer Department; Telemedicine services.
Section – D
Utility Services: Engineering Department, Maintenance Department, Clinical (Biomedical
Engineering), Electrical System, Air Conditioning System, Water supply and sanitary system,
Centralized Medical gas system, Communication system. Environment Control, Solid Waste
Management, Transportation and Ambulance services. .
Suggested Readings:
1. B.M. Sakhankar: Principles of Hospital Administration & Planning, Jay Pee
Publications
2. G.D. Kunders: Hospitals-Facilities Planning and Management, Tata McGraw Hill
3. Jaydeep Das Gupta: Hospital Administration and Management - A Comprehensive
Guide, Jay Pee Publications
4. Shakti Kumar Gupta, Sunil Kant and R Chandreshakhar: Modern Trends in Planning
and Designing of Hospitals-Principles & Practices, Jay Pee Publications.
5. Dr. S.L. Goel and Dr. R. Kumar: Hospital Administration& Management Theory &
Practice, Deep & Deep Publications.
Paper Code: MBAHM-M- MARKETING RESEARCH AND Credit=4
3005 CONSUMER BEHAVIOUR
Marks=100
Learning Objectives:
The course is intended to help participants get acquainted with various research concepts,
techniques and procedures and to develop their ability to conduct, evaluate, use and present
research findings. The course will also help students to understand the various factors
affecting consumer behavior and to understand the process of consumer buying.
Section – A
Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer behavior
and marketing strategy, Situational characteristics and consumption behavior, Consumer decision making
process, Post purchase behavior.
Section – B
Factors Influencing Consumer Behavior: Consumer specific factors influencing buying behavior,
psychological processes (motivation, perception, learning and memory) affecting consumer behavior, the buying
motive, high involvement and low involvement buying situations, Consumer behavior in adapting new products,
participants in buying decisions, Group influence- Definition, types of group (primary, secondary, formal
etc.), Family influence, roles, FLC application.
Section – C
Introduction to Marketing Research: Meaning, scope and importance of marketing research, Defining the
market research problem and developing an approach, Research design formulation, Rating Scales Juster,
Likert, Semantic Differential, Thurston, Attitude Scales. Preparing a written research report, organization of
the report, Ethical issues in marketing research.
Section – D
Applications of marketing research; Research design classification, Product research- developing products,
Specifications and attributes, Concept of test marketing. Advertising research, Market and sale analysis
research, Sales forecasting, Demand measurement. Case studies.
Suggested Readings:
1. S.L. Gupta: Marketing Research, Excel Books.
2. G.C. Beri: Marketing Research, McGraw Hill.
3. Nigel Bradley: Marketing Research - Tools and Techniques, Oxford University Press.
4. Alan Bryman, Emma Bell: Business Research Methods, Oxford University Press.
5. Gilbert A Churchill, Jr. Dawn Iacobucci: Marketing Research – Methodological Foundations, Cengage
Learning.
6. P. Narayana Reddy and G.V.R.K. Acharyulu: Marketing Research, Excel Books.
7. A. Parasuraman et.al.: Marketing Research, Biztantra.
8. William Zikmund, Barry J. Babin: Essentials of Marketing Research, Cengage Learning.
 ADVERTISING AND SALES
Paper Code: MBAHM-M-3006 Credit=4
MANAGEMENT
Marks=100
Learning Objectives:
The course is designed with an aim to develop an understanding of the decision processes in
advertising from a marketer’s point of view and to understand the concept, methods and
strategies of sales management.
Section – A

Introduction to Advertising: Advertising- an element in Marketing Mix, Role and Importance, Difference
between advertisement and publicity, Advertising as a means of communication, Setting Advertising Objectives,
DAGMAR approach to setting objectives, Media, selection, measurement of effectiveness of Media, Preparing
advertising plan, Developing message, writing copy. Advertising appeals: pre and post-testing. Media decisions,
media strategy and scheduling decisions, Planning and managing advertising campaigns.

Section – B
Integrated Marketing Communications: Different types of advertising, public relations, advertising budget
and relevant decisions, Advertising agencies, their role and importance, management problems of agencies,
client-agency relations. Advertising in India: Problems and Prospects. Role of Integrated Marketing
Communications (IMC), Designing, Objectives Setting and Budgeting for IMC programs, Developing effective
communications.
Section – C
Sales Management: Sales organization, Sales Functions and its relationship with other marketing functions,
External relationship of the Sales Department e.g. with distributors, Government and Public. Functions and
qualities of a Sales Executive. Routing and Scheduling, International Sales Management.
Section – D
Salesmanship: Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods, Sales
budget. Sales force management, Recruitment, Selection, Training, Motivation and Compensation of the field
sales force. Evaluation and control of sales force, Sales Territories, Sales Quotas. Case Studies.
Suggested Readings:
1. Rajeev Batra, John G.Myers, David A. Aaker: Advertising Management, Pearson Education.
2. Raghuvir Singh: Advertising-Planning and Implementation, Prentice Hall India.
3. Richard R Still, Cundiff W Edward and Govoni A P Norman: Sales Management, Decisions, policies and
Cases, Pearson Education.
4. K. K. Havaldar : Sales and Distribution Management, Tata Mc-Graw Hill.
5. G.E. Belch and M.A. Belch: Introduction to Advertising and Promotion, Irwin Publishers.
6. C.H. Sandage, V. Fryberger and K. Rotzoll: Advertising, AITBS.
Paper Code: MBAHM-M-3007 INTERNATIONAL MARKETING Credit=4

Marks=100
Learning Objectives:
The objective of this course is to develop a conceptual framework of international marketing
management so as to provide necessary knowledge and tools to develop marketing strategies
for a variety of products and services.
Section – A
Framework of International Marketing: Scope of International Marketing - International Marketing vs
Domestic Marketing - Trade Barriers such as Tariff and Non-Tariff Barriers. Transition from Domestic to
International Business. Pre-export behaviour - Motivation to export. Special difficulties in International
Marketing. Advantages or importance of International Marketing. Balance of Trade and Balance of Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing -
Controllable and Uncontrollable factors in International Marketing. Globalisation and Role of Multinational
Enterprises (MNEs).
Section – B
Product Policy - International Product Life Cycle - Export Pricing. International Marketing Decision:
Marketing Decision - Market Selection Decision - Market Entry Decision - Marketing Mix Decision.
International Marketing Research: Marketing Information System - Market Research - Marketing Research -
Methodology for Marketing Research - International Research Strategy - Desk Research and Field Research -
Market Oriented Information - International Marketing Intelligence -- Competitive Intelligence.
Section – C
International Sales Contract: Major Laws - INCO Terms - Standard clauses of International sales Contract -
Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) - World Trade
Organization (WTO) - GATS – UNCTAD. Trade Blocks: North American Free Trade Agreement (NAFTA) -
Association of South East Asian Nations (ASEAN). World Bank, IMF, International Finance Corporation -
Multinational Investment Guarantee Agency (MIGA).
Section – D
India's Foreign Trade: Recent Tends in India's Foreign Trade - India's Commercial Relations and Trade
Agreements with other countries. Institutional Infrastructure for Export Promotion in India - Export Assistance -
Export Finance - Export Processing Zones (EPZs) - Special Economic Zones (SEZs) -Role of ECGC, EXIM
Bank of India, Commodity Boards, STC, MMTC, etc. Role and Functions of Export Promotion Councils.
Overview of Export - Import Policy of India, Export Regulations: Procedure for export of goods - Quality
control and Pre-shipment Inspection Export and Import Documentation. Export Payment - Different Modes of
Payment and Letters of Credit.
Suggested Readings:
1. R.L. Varshney and B. Bhattacharya - International Marketing Management.
2. Cateora, P. R., Graham, J. L., International Marketing, McGraw Hill.
3. Douglas, S. P., and Craig, C.S., Global Marketing Strategies, McGraw-Hill
4. Onkysist, S., and Shaw, J., International Marketing, Routledge.
5. Subhash C. J., International Marketing, Cengage Learning India Pvt Ltd.
6. Export and Import Policy of Government of India.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry, Government of
India.
8. Economic Survey of India.
Paper Code: MBAHM-M- INTERNET MARKETING Credit=4
3008
Marks=100
Learning Objectives:

This course aims to provide an in-depth perspective into Internet Marketing, and help participants to appreciate
internet as an integral part of an organisation's marketing mix. The primary objective of the course is to focus on
how the Internet can serve as an invaluable resource for marketing of products and services.

Section – A

Internet Marketing: Definition and Concepts, Evolution ,Framework, Fundamentals of Internet, 10 C’s of
Internet marketing, E-Business Models, e-Revenue models. Developing Capabilities for competing on the web.
Marketing Perspective in the Internet Age. Internet Marketing Environment. Internet Marketing Information
System.

Section – B

Internet marketing mix. Marketing organization for internet marketing. Marketing control and the impact of
internet on it. E-payment mechanism. Consumer Characteristics & Branding Strategy: Branding and consistency
online/offline branding, Environmental, situational, and personal factors affecting users, Market segments
served, Brand position, Offline versus online customers, Customer satisfaction, loyalty and retention.

Section – C

Interactive Marketing: Online Advertising, Display Advertising, Email Marketing Social and Business
Networking. Product Opinion Sites. Measuring Internet Marketing Effectiveness: Strategic planning for e-
marketing, Strategies for internet Business. Taking Internet Marketing International. Mobile Marketing.

Section – D

The technology behind Internet Marketing, Website publishing, The Website, Website registration and web
hoisting, Website costs, Search Engine working, Web browsers, Search engines, SEO, Generating traffic to
website, Monitoring web activity, E-Marketing Metrics. Ethical and Legal Issues, Protection of cyber consumers
in India and CPA 1986. IT Act, 2000. Marketing and online publishing including digital copyrights, Intellectual
Property Rights.

Suggested Readings:

1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

2. Ravi Kalakota & Andrew B. Whinston, Frontiers of Electronic Commerce, Pearson Press
3. Jeffery F. Rayport & Bernard J. Jaworski- E-Commerce Tata McGraw Hill
4. P.T. Joseph: E-Commerce- A Managerial Perspective- -Prentice Hall India
5. Rajesh Chakraborti, & Vikas Kardile: Asian Manager's Handbook of E-Commerce Tata McGraw Hill
6. Parag Diwan, and S. Sharma Electronic Commerce-a Manager's Guide to E-Business. Vanity Books
7. V.K. Jain and Hemlata; Electronic and Mobile Commerce, Cyber-Tech Publication, New Delhi.
8. Phil Carpenter: e Brands, HBS Press, Boston.
9. Keen, Peter and Mark Mc-Donald: The e Process Edge, Tata Mc-Graw Hill, Delhi
10. Paul Phillips: E-business strategy, Mc Graw Hill, Delhi
Paper Code: MBAHM-F-3009 INVESTMENT ANALYSIS AND Credit=4
PORTFOLIO MANAGEMENT
Marks=100
Learning Objectives:

The course has been designed to develop understanding of different concepts relating to analysis of
investment and portfolio management and to provide exposure to derivatives market, its working and
inputs on strategies used in derivatives market.

Section – A

Introduction to Investment Management: Concept and objectives of investment, Difference between

Investment and Speculation, Investment and Gambling, Meaning of Investment Management, Investment
Management Process, Investment Alternatives, Features of Investment Avenues, Types of Management
Strategies, Approaches to Investment. Risk and Return: Concept of Risk, Components of Investment Risk,
Measurement of Risk through Standard Deviation, Regression Equation, Covariance, Concept of Return,
Expected Yield, Actual Yield, Holding Period Yield, Relationship between Risk and Return Efficient Market
Theory: Random walk, Weak form, semi-strong and strong form of market, Empirical tests, Comparison
between random walk.

Section – B

Fundamental and Technical Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis, Sensitivity
of Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit Potential of Industries,
Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial Analysis, and Estimation of
Intrinsic Value. Meaning of Technical Analysis, Difference between Technical and Fundamental Analysis,
Assumptions, Tools, Dow Theory, Elliott Wave theory.

Section – C

Portfolio Analysis and Selection: Traditional and Modern Portfolio Theory, Merits of Diversification:
Diversification and Portfolio Risk, Portfolio Return and Risk, Calculation of Portfolio Risk, Markowitz Theory,
Efficient Frontier for two securities, Efficient Frontier for n-securities, Optimal portfolio, Sharpe single index
model, Importance of Beta, Capital Asset Pricing Model, Security Market Line, Distinction between capital
market line and security market line, Zero Beta CAPM, Tax adjusted CAPM, Limitations of CAPM, Arbitrage
Pricing Theory.

Section – D

Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications, Rupee
Averaging Technique. Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative
Valuation Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.

Suggested Readings:

1. Elton et. al:. Modern Portfolio Theory and Investment Analysis, Wiley Publications
2. Reilly Brown, Investment Analysis and Portfolio Management, Cengage Learning
3. Bodie et, al. Investments, Tata Mcgraw hill
4. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill.
 STRATEGIC COST MANAGEMENT
Paper Code: MBAHM-F-3010 Credit=4

Marks=100
Learning Objectives:

The objective of the course is to acquaint the learners with the various methods of cost
determination and tools and techniques of cost control from strategic perspective

Section – A

Strategic Cost Management: Meaning, Nature and Significance of Strategic Cost Management, Limitations of
Traditional Costing, Difference between Conventional Cost Analysis and Strategic Cost Analysis, Financial,
Operational and Strategic Views of Cost, Contemporary Cost Management Tools. Activity Based Costing and
Management: Treatment of Cost, Steps, Advantages, Disadvantages

Section – B

Value Analysis: Meaning of Value Analysis and value addition, Strategic Application of Value Chain
Analysis, Customer Profitability Analysis. Strategic Positioning Analysis, Critical Success Factors Analysis.
Productivity improvement techniques: Various tools and techniques including Kaizen and Six Sigma.

Section – C

Variance Analysis : Basics of Standard Costs, Material Variances, Labour Variances, Overhead
Variances, Difficulties in Measuring Variances, Evaluation of Control based on Standard Costing,
Numerical Problems. Functional- based planning and control; budgeting – nature, administration and
effectiveness; budgeting cycle; ZBB; performance budgeting; human aspects of budgeting. Responsibility
Accounting, Measuring the performance of investment centre – ROI, RI, EVA, Behavioural aspects of
responsibility accounting, Transfer Pricing.

Section – D

Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired and Generated Assets, Importance,
Methods of Valuation for Goodwill, Brands, Patent. Relevant Indian and International accounting standards,
Current Scenario in India, Numerical Problems. Performance Evaluation : Traditional Framework of
Performance Evaluation, Performance Measurement System, Balanced Scorecard, Implementation,
Strengths and Weaknesses of Balance Scorecard, Behavioral Views, Rewards to performance, Incentive
Compensation. Cost of Quality: Cost of Conformance and Cost of Non-Conformance

Suggested Readings:

1. John K. Shank , Vijay Govindarajan: Strategic Cost Management, Free Press.

2. Callie Berliner: Cost Management for Today ’s Advanced Manufacturing - The CAM-1 Conceptual
Design, Harvard Business School Press.
3. Robert S. Kaplan and Robin Cooper: Cost & Effect, Harvard Business School Press
4. Blocher et. al. Cost Management- A Strategic Emphasis, McGraw -Hill.
5. S C Vaidya and Suveera Gill, Cost Management – A Strategic Approach, 2009
Paper Code:MBAHM-F- FINANCIAL ENGINEERING Credit=4
3011
Marks=100
Learning Objectives:
This course aims at developing understanding and analytical skills among participants regarding
applications of Financial Engineering.
Section – A
Meaning of Financial Engineering, Factors Contributing to Growth of Financial Engineering, Financial
Engineering Process and Strategies.
Section – B
Credit Analysis, Risks: sovereign and country risks, industry risks, management factor, financial risk analysis.
Credit ratings: credit spreads, interest coverage ratio and its effect on industries classification, process of credit
ratings.
Section – C
Options: Principles of options, factors affecting option value, option pricing models: single stage and two stage
binomial models, Black Scholes. Strategies: bullish options strategies, bearish options strategies and neutral
strategies, Collar spread. Interest rate options: calls and puts,caps, floors and collar. Swaps, Interest rate
swap: definition, structure of swaps, valuation of swap at outset. Currency swap: definition, valuation of
currency swap.
Section – D
Forwards and Futures: introduction, features, hedging with forward contracts, futures pricing models,
difference between forwards and futures contracts. Hedging with Futures: hedging concepts including long
hedge & short hedge, the basis, risks in hedging. Minimum variance hedge ratio, price sensitivity hedge ratio
and stock index futures hedging, Hedging strategies. Credit Derivatives: Credit default swap and Total return
swap. Application and Case studies.
Suggested Readings:
1. Salih N. Neftci: Principles of Financial Engineering, Academic Press
2. Marshall, Bansal: Advanced Finance Financial Engineering, P.H.I
3. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Oxford University
Press.
4. Don Chance: An introduction to Derivatives and Risk Management Cengage Press, Delhi
5. James A. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons, Delhi
6. Andrew M. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps
and Options John Wiley & Sons, Delhi
7. Ganguin, Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill,
Boston
8. T.S. Beder,C.M Marshall: Financial Engineering: The Evolution ofa Profession John Wiley & Sons,
Delhi
Paper Code: MBAHM-F-3012 MERGERS, ACQUISITIONS AND Credit=4
CORPORATE RESTRUCTURING
Marks=100

Learning Objectives:
Liberalized economy has generated many opportunities of combining businesses to create wealth. The
emphasis is to understand about mergers, acquisition and corporate restructuring.
Section – A
Mergers: Meaning of Merger, Reasons for M&A, Classification of Mergers, Types of Merger: Horizontal
Mergers, Vertical Mergers, Conglomerate Mergers, Accretive Merger and Dilutive Merger, Reverse Merger:
Process and Myths about Reverse Merger. Acquisition: Meaning of Acquisition, Types of Acquisition: Asset
Purchase, Stock Purchase, Difference between Mergers and Acquisition, Motives behind M & A, Value Drivers
in M & A, Reasons for failure of M&A, Process ofM & A: Planning phase and implementation Phase. M&A
Analysis: Synergy Value Determination, Determination of Price Paid to Target, Financing of M&A: Debt
Financing, Equity Financing, Cash financing., Determination of combined company's new capital structure, cost
of equity, cost of capital and Share Exchange Ratio Determination.
Section – B
Valuation: Meaning, Factors to be considered for Valuation, Types of values: Going concern Value,
Liquidation Value and Market Value, Methods of Valuation: Asset based Valuation method, Earning based
valuation, Market based valuation, Book value approach, Stock and Debt approach, Direct Comparison
Approach and Discounted Cash flow method of valuation. Cross Border Acquisition: Meaning, Need, Benefits
of Cross Border Acquisition and Difficulties in Cross Border Acquisition. Post Merger Issues: Tools for
Integration, Strategies for Post Merger Success, Post merger growth strategies, Human aspects in mergers and
acquisition, Failures in Post-merger Integration and Successful Post-merger Integration.
Section – C
Corporate Restructuring: Meaning, Conceptual framework, McKinsey 7S Model, Reasons for restructuring,
Barriers to corporate restructuring, Key Elements, Types of corporate restructuring: Financial. Portfolio and
Organisational Restructuring, Hardware and Software Restructuring, Strategic Options in restructuring,
Implications of corporate restructuring for investors, customers, management, employees and others.
Restructuring through Joint Ventures: Meaning, Characteristics, Objective, Rationales, Reasons for failure of
Joint Venture. Restructuring through Buyouts: Leveraged buyouts: Meaning' of Leveraged buyouts, Types,
Criteria for identifying the leveraged buyouts, strategic analysis investment/divestment. Management Buyouts:
Meaning of Management Buyouts, Characteristics, Benefits; General Economic and Financial factors for
Buyouts, Sources of Gains in Buyouts: Tax Benefit, Management Incentives, Wealth Transfer Effect,
Asymmetric Information and Under pricing. Efficiency considerations.
Section – D
Due Diligence: Concept, Need, Transaction requiring Due-diligence, Process, Types: Financial, Legal,
Operational, Intellectual, IT and Human resource Due Diligence, Due diligence and M&A failure. Strategic
Alliance: Types, Reasons, Implications of Strategic Alliance, Strategic Management of Alliances. Divestitures:
Meaning, Types, Reasons for Divestiture, Benefits of Divestiture. Case studies.
Suggested Readings:
1. Aurora, Shetty and Kale, Mergers and Acquisition, Oxford University Press.
2. Weston, Chung and Hoag, Mergers, Restructuring and Corporate Control, PHI Learning
3. Krishnamurti and Vishwanath, Mergers, Acquisition and Corporate Restructuring, Sage
4. Vadapalli, Mergers, acquisition and Business Valuation, Excel Publication.
5. DePamphilis: Mergers, acquisitions and other restructuring activities, Elsevier Limited
Paper Code:MBAHM-H-3013 INTERNATIONAL HUMAN Credit=4
RESOURCE MANAGEMENT
Marks=100

Learning Objectives:
The objective of this course is to give students a complete exposure to all aspects of International HRM. The
course emphasizes importance of Human Capital in the organizations of today. It also provides a comprehensive
overview of International Human Resource Management (IHRM) practices being used by IHRM practitioners in
multinational enterprises.
Section – A
Introduction to IHRM drivers of globalization, variables that moderate differences between HRM and
IHRM. IHRM trends and future challenges: Ethics in international business, strategies IHRM.
Sustaining International Business Operations: Approaches to staffing- ethnocentric, polycentric,
geocentric, regiocentric, reasons and types of international assignments, role of expatriates, role of
non expatriates
Section – B
Recruiting and selecting staff for international assignments: issues in staff selection, reasons for
expatriate failure, factors moderating performance, selection criteria. Training and development: Role
of expatriate training, effective pre-departure training programmes, effectiveness of pre departure
training, developing staff through international assignments. Compensation: Objectives of
International compensation, Key components of international compensation programme, Approaches
to international compensation. Re-entry and Career Issues: Repatriation Process, Individual reactions
to re-entry, Multinational responses, Designing repatriation programme.
Section – C
HRM in host country context: standardisation and adaptation of work practices, retaining, developing
and retrenching staff. Culture and IHRM: Concept of Culture, Cross Cultural Studies, Hofstede’s
Model of National Culture. Industrial Relations: Key issues in international Industrial relations, trade
unions and international industrial relations, response of trade unions to multinationals. Performance
Management: Multinational performance management, performance management of international
employees, Performance appraisal of international employees, Appraisal of HCNs.
Section – D
IHRM Trends and future challenges in Infrastructure industry: International business ethics and
HRM, research issues and theoretical developments in international HRM. HRM in cross border
merges and acquisitions: Motives behind mergers and acquisitions, HR Interventions.
IHRM in Select Countries: America, Japan, China, Korea, Africa, Europe, India. *Cases on
IHRM practices.
Suggested Readings:
1. K. Aswathappa, D. Sadhna: International Human Resource Management, Tata Mcgraw-Hill.
2. Monir H. Tayeb: International Human Resource Management, Oxford University Press.
3. Chris Brewster: International Human Resource Management, Orient Longman.
4. Tony Edwards and Chris Rees: International Human Resource Management, Pearson Education.
5. F. Luthans: Organizational Behaviour, Tata McGraw Hill.
6. D.R. Brisloe and R.S. Schuler: International Human Resource Management: Policy and Practice for the
Global Enterprise, Routledge.
Paper Code: MBAHM-H-3014 ORGANIZATIONAL DEVELOPMENT Credit=4

Marks=100

Learning Objectives:

The aim of this course is to provide valuable insights in managing change in such a way that
knowledge and skills are transferred to build the organisation’s capability to achieve goals and solve
problems. It provides an insight into the dynamics of Organisational Development and OD
Interventions.

Section – A

Introduction to Organisational Development: Definition, Growth, Relevance of OD. Underlying

Assumptions and Values: Assumptions and Implications about People as Individuals, Assumptions and
Implications about People in Groups, Assumptions and Implications about People in Organisations.
Foundations of OD: Models and Theories of Planned Change, Systems Theory, Participation and
Empowerment, Teams and Teamwork, Parallel Learning Structures, Normative Re-Educative Strategy: Applied
Behavioural Science, Action Research.

Section – B

OD Interventions: Definition, Nature, Major Families of OD Interventions, Classification of OD Interventions.

Team Interventions: Team Building Interventions, Family Group Diagnostic Meeting Family Group Team
Building Meeting, Role Analysis Technique, Role Negotiation Technique, Responsibility Charting, Force Field
Analysis, Gestalt Approach. Inter-group Interventions and Third Party Peacemaking Interventions: Inter-
group Team Building Interventions, Third Party Peacemaking Interventions, Organisation Mirror Intervention,
Partnering.

Section – C

Personal, Interpersonal, Group Process Interventions: Employee Empowerment, Sensitivity Training, Johari
Window, Transactional Analysis, Life and Career Planning Interventions, Stress Management Interventions.
Comprehensive Interventions: Confrontation Meeting, Strategic Management Activities, Survey Feedback,
Renis Likert’s System, Grid OD, Contingency Theory of Lawrence and Lorsch.

Section – D

Structural Interventions: Job Design, Quality Circles, MBO, Work Restructuring, Quality of Work-life. Role
and Style of OD Practitioner: External and Internal Practitioner, Competencies of OD Practitioner, OD
Practitioner styles, Ethical Guidelines and Dilemmas for OD Practitioners.

Suggested Readings:

Wendell L French, Cecil H Bell, Jr.: Organization Development - Behavioral Science Interventions for
Organization Improvement, Pearson Education.
2. Thomas G Cummins, Christopher G. Worley, Organizational Development & Change, Southwestern College
Publishing.
3. W. Warner Burke: Organizational Development - A Process of Learning and Change, Prentice Hall India.
4. Don Harvey, Donald R. Brown: An Experiential Approach to Organizational Development, Prentice Hall
India.
5. D.R. Brown and D. Harvey: An Experiential Approach to OD, Pearson Education.
Paper Code: MBAHM-H-3015 LABOUR LAWS Credit=4

Marks=100
Learning Objectives:
The objective of this course is to enhance the understanding of Indian corporate environment relating to
legislative framework. Emphasis would be given to provisions and case laws of various acts, as are applicable to
the sectoral organizations.
Section – A
The Industrial Disputes Act, 1947: Industry, Workman, Industrial Dispute - methods and authorities for the
settlement of industrial disputes, Strikes and Lockouts; Layoff and Retrenchment with latest amendments.
Employees Provident Fund & Miscellaneous Provisions Act, 1952 - objective, coverage, employers’
obligations, benefits, penalties with latest amendments.
Section – B
The Trade Unions Act, 1926: Trade Union, Registration, of Trade Unions, Rights and Liabilities of registered
trade unions. Collective Bargaining: Importance, Levels, Collective agreements, Hurdles to Collective
Bargaining in India with latest amendments. Payment of Wages Act, 1936 - deductions and authorities, critical
appraisal of the Act with latest amendments. Minimum wages act, 1948 - fair wages, living wages, minimum
wages, fixation of minimum rate of wages, critical appraisal of the Act with latest amendments.
Section – C
Factories Act, 1948: Factory, Worker, Manufacturing process, Provisions of health, Safety and Welfare,
Working hours of adults, Special provisions relating to children, Annual leave with wages with latest
amendments. The Workmen's Compensation Act, 1923: Workman, Employer's liability to pay compensation,
Disablement, Amount of compensation, critical appraisal of the Act with latest amendments.
Section – D
Standing Orders Act, 1948: Standing orders, Certification of draft standing orders, Duration and Modification of
certified orders, critical appraisal of the Act with latest amendments. Employee's State Insurance Act, 1948:
Contribution, Principle employer, Immediate employer, Different benefits, critical appraisal of the Act with
latest amendments. The Payment of Gratuity Act, 1972: Objective, Coverage, Employers’ obligations, benefits,
critical appraisal of the Act with latest amendments.
*Case studies on applicability of labour laws in sectoral organizations.

Suggested Readings:
1. Meenu Paul: Labour & Industrial Law, Allahabad Law Agency.
2. S.N. Mishra: Labour & Industrial Law, Central Law Publications.
3. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
4. Venkata Ratnam: Industrial Relations, Oxford University Press.
5. A. Monappa: Industrial Relations, Tata McGraw Hill.
6. S.N. Dhayani: Industrial Relations System, Sultan Chand and Sons
7. K.K. Ahuja: Industrial Relations - Theory and Practice, Deep and Deep Publications.
8. J.T. Dunlop: Industrial Relations System, Harvard Business Press.
9. E.A. Ramaswamy and U. Ramaswamy: Industry and Labour Oxford University Press
Paper Code: MBAHM-H- PERFORMANCE MANAGEMENT Credit=4
3016
Marks=100
Learning Objectives:

This course integrates concepts and current day practices to provide insight into Performance Management
systems and models in order to understand and appreciate the intricacies of Reward Management in
organizations.

Section – A

Performance Management: Meaning of Performance, Concept and Definition of Performance Management,

Concerns of Performance Management, Focus of Performance Management, Difference between Performance
Management and Performance Appraisal, Performance Management Systems: Concept, Role of Performance
Management Systems, Characteristics of Ideal Performance Management System, Problems with Poorly
Manages Performance Management Systems, Process of Performance Management.

Section – B

Performance Planning: Setting Objectives, Process of Performance Planning, Contents of a Performance Plan,
Role of Goal Setting Theory in Building Performance Plans, Performance Plan and Role Description.
Monitoring Performance: Concept, Objectives of Performance Monitoring, Methods used for Monitoring
Performance. Mentoring Performance: Objectives, Process of Managee Development, Types of Mentors,
Mentoring Process.

Section – C

Annual Stocktaking: Stocktaking Performance, Principles of Stocktaking Performance, Measurement Issues,

Review Discussions, Purpose of Annual Stocktaking, Contents and Characteristics of Stocktaking Discussions.
Appraising for Recognition and Reward: Appraiser and Appraisee Concerns, Common errors in Appraisal,
Methods of Appraisal, Implementing Appraisal.

Section – D

Reward Management: Definition, Aims of Reward Management, Factors Affecting Pay Levels, Financial/ Non
Financial Rewards, Reward Philosophy, Reward Strategy, Reward Policy, Evaluating Reward Processes,
Developing Reward Processes. Pay Structures: Aim of Pay Structures, Developing Pay Structures, Graded Pay
Structures, Job Family Modeling, Broadbanding.

Suggested Readings:

1. Michael Armstrong and Angela Baron: Performance Management, Jaico Publishing House.
2. Chadha, Prem: Performance Management: It’s about performing, Not just appraising, Macmillan.
3. T.V. Rao: Performance Management and Appraisal Systems, Sage Publication.
4. Michael Armstrong and Helen Murlis: Handbook of Reward Management, Crest Publishing House.
5. S.R. Kandula: Performance Management – Strategies, Interventions, Drivers, Prentice Hall India.
6. D. Goel: Performance Appraisal and Compensation Management – A Modern Approach, Prentice Hall
India.
7. 7. R.I. Henderson: Compensation Management – Rewarding Performance in the Modern Organization,
Reston Publishing.
Paper Code: MBAHM-O-3017 SUPPLY CHAIN MANAGEMENT Credit=4

Marks=100
Learning Objectives:

This Module offers practical understanding to learn the scientific methods of Supply Chain Management,
including material and equipment planning, procurement, logistics, inventory management, and financial issues
pertaining to supply chains.

Section – A

Introduction to Supply Chain Management: Definition, Scope & Importance of Supply Chain Management, Key
drivers Of the SCM, Features of Supply Chain Management, Supply Chain Network – 1st Tier , 2nd Tier,
Network decisions in SCM, Suppliers and Customers, Customer Service Dimension (Seven “R” Principles,
Service after sale, Customer delight)

Section – B

Role of Logistics in Supply Chains: Definition of Logistics Management, Scope and role of Transportation,
Traffic & transportation, Relationship between transportation and other business functions, Transport
Economics: Distance – volume-density, Freight Cost, Handling, Liability, Market factors, Third party logistics
(3 PL) & fourth party logistics service provider (4 PL), Logistics equipment, Reverse Logistics, Government
rule & regulations related to Logistics, Purchase Cycle, Make or Buy.

Section – C

Inventory Management: Inventory Control, Planning & Managing Inventories, Warehouse Management
(Receipt, issue, storage and preservation, stock verification, In bound and out bound distribution operations),
Order Management, Competitive advantage through logistics and supply chain management, Supply chain
process integration, performance measurement, Value Chain. Planning demand and supply: Planning &
Sourcing in Supply Chain, Demand forecasting, Type and Time horizon of forecast and category of forecasting,
aggregate planning

Section – D

Financial issues in Supply Chain - Macro and micro view, Asset management, Du Pont Model, Supply Chain
Costing, Decision environment in SCM, Global supply chain perspectives - New business models. Role of IT in
supply chain management. Case studies on SCM.

Suggested Readings:

1. Harald Dyckhoff et al, Ed.: Supply Chain Management and Reverse Logistics, Springer (India).
2. Jayashree Dubey and M.L. Saikumar Ed.: Supply Chain Management, IIPE Hyderabad and New
Century Publication.
3. Sarika Kulkarni, Ashok Sharma: Supply Chain Management-Creating Linkages for Faster
Business Turnaround, McGraw Hill.
4. RP Mohanty: Supply Chain Management-Theories and Practice, Biztantra.
5. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management,Pearson
Education.
6. Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson
Education.
Paper Code: MBAHM-O-3018 ADVANCED PRODUCTION Credit=4
MANAGEMENT
Marks=100
Learning Objectives:

The paper aims to make the learners understand a systems view of operations and to understand the
conversion of inputs into outputs with various technologies.

Section – A

Operations Management: Concepts and Functions, Trends and Issues. Product Development Process: Concept,
Product Development Process, Tools for Efficient Product Development. Design of Manufacturing Process:
Determinants of Process Characteristics in Operations, Types of Processes and Operation Systems, Product-
Process Matrix. Design of Service Systems.

Section – B

Facility Location: Importance, Factors affecting Location Analysis, Location Planning Methods Facility
Layout: Objectives, Advantages, Types of Layouts. Capacity Planning: Concepts, Factors affective
Capacity, Planning, Capacity Planning Framework. Production Planning & Control (PPC): Concepts,
Objectives, Functions. Work Study: Productivity, Method Study, Work Measurement.

Section – C

Materials Management: Concepts and Objectives. Introduction to modern Productivity techniques: Just in
time, Kanban System, Total quality management & Six Sigma. Purchasing Management: Objectives,
Functions, Methods, Procedure.

Section – D

Stores Management: Types of Stores, Functions, Coding Methods. Inventory Planning and Control :
Concepts , Types of inventory, Inventory Control Systems, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs , Selective Control of Inventory. Maintenance Management: Concepts,
Objectives, Functions, Types of Maintenance.

Suggested Readings:

1. Mahadevan, B. (2017). Operation Management: Theory and Practice, Perason India, Delhi
2. N.G. Nair: Production & Operation Management, Tata McGraw Hill
3. Everett E. Adam & Ronald J. Ebert: Production & Operation Management, Prentice Hall India
4. Ritzman Krajewski: Operations Management, Pearson Education Asia
4. Sarin Buffa: Modern Production and Operations Management, John Wiley .
5. S . N. Chary: Production & Operations Management, Tata McGraw Hill.
6. Gaither: Operations Management, Thomas Learning
Paper Code: MBAHM-O- BUSINESS PROCESS RE- Credit=4
3019 ENGINEERING
Marks=100
Learning Objectives:

The objective of this course is to develop abilities to evaluate existing management practices so as to
design and reengineer processes.

Section – A

Definition of reengineering, time for reengineering, why business process start to fail, explanation of change
theory, reengineering mission and scope, reengineering cost, survival and growth strategies, rethinking business
processes.

Section – B

The new world of work, the enabling role of information. technology, perspectives on the customer,
understanding markets, customer research within markets, service and specifications from the customer,
insights from customer analysis.

Section – C

Understanding the influences in the background, perspectives on the background, dynamic nature of the
industry, competitive intelligence: Bringing the background into focus, mapping the way work gets done,
identifying areas for improvement. Planning for change, refined mission and scope, design options and
alternatives, mapping the new process, developing business policies, information channels and communications,
feedback for continuous improvement, implementing system and structural changes.

Section – D

Recent trends and Issues in BPR: downsizing dilemma, maximizing the chances for reengineering success,
resistance to change, the transition process, revitalizing the organization for long term durable change. Case
studies.

Suggested Readings:

6. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition.
7. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business Resolution,
Nicholas Brealey Publishing Limited; London.
8. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing
9. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.
10. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education
Paper Code: MBAHM-O-3020 MANAGEMENT OF TECHNOLOGY AND Credit=4
INNOVATION
Marks=100

Learning Objectives:

This course is designed to help participants understand the importance of managing Technology and
innovation, leading to better appreciation of them being a source of competitive advantage.

Section – A

Technology Management: Understanding Technology and its Relationship with Wealth of Nations and Firms
Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports /
Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology Management.

Section – B

Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing
Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and Climate for
Change: Role of Leadership; Managing Transformations

Section – C

Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent
Engineering. Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving,
Managing Lateral Thinking.

Section – D

Technology management: Leveraging technology for growth in organizations. Process innovations in

organizations. Case studies.

Suggested Readings:

1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.
2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier Science,
Permagon
3. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2 nd
Edition, Oxford University Press.
4. Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
5. Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage. Pearson
Education.
6. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc. , USA.
Paper Code: MBAHM-4001 STRATEGIC MANAGEMENT Credit=4

Marks=100

Learning Objectives:

Objective: The objective of this course is to create in-depth understanding of various corporate strategies, their
formulation, implementation and process of change in strategies. Further the course will enable participants to
appraise various strategies issues.

Section – A

Introduction: Definition, Concept, Phases of strategic management, Benefits of strategic management,

Challenges to Strategic Management, Elements of Strategic Management, Strategic Decision Making. Vision,
Mission , Objectives and Goals: Definitions, Characteristics of an Effective Vision Statement, Components
and Characteristics of a Mission Statement, Importance of Mission Statement, Characteristics of Good
Objectives, Characteristics of Effective Goals, Types of Goals

Section – B

The External Environmental Analysis: Identifying External Environmental Variables, Segments of the
General Environment, Industry Analysis- Porter’s Five Forces Model, Strategic Groups, Strategic Types, Hyper-
competition. Organisational Analysis: Concept, Core and Distinctive Competencies, VRIO Framework,
Competitive Advantage, Moving from Sustainable to Transient Competitive Advantage, Value Chain Analysis,
Scanning Functional Resources and Capabilities. Strategy Formulation: SWOT analysis, Strategies Factor
Analysis Summary (SFAS), TOWS matrix. Corporate Strategy: Directional Strategies- Growth, Stability,
Retrenchment, Portfolio Analysis- BCG Matrix, GE Matrix, Corporate Parenting.

Section – C

Business Level Strategy: Competitive strategy- Porter’s Competitive Strategies- Differentiation, Cost
Leadership, Focus, Risks and Issues in Competitive Strategies, Industry Structure and Competitive Strategy,
Competitive Tactics Cooperative strategies- Collusion, Strategic Alliance. Functional Strategy: Marketing,
Financial, Operation, Human resource, Research and development, Risk culture, Strategy in Global
Environment, Strategies to Avoid, Strategic Choice. Strategy Implementation: Developing Programmes,
Budgets and Procedures, Achieving Synergy, Stages of Corporate Development, Organisational Life Cycle,
Types of Organisational Structures, Problems Associated with Strategy Implementation, Reengineering and
Strategy Implementation

Section – D

Strategic Evaluation and Control: Stages of Strategic Evaluation and Control, Measuring Performance, Types
of Control, Strategic Information Systems, Problems in Measuring Performance, Measures for Effective
Control. Emerging Strategic Trends: International Issues in Strategy Implementation, Transient Competitive
Strategies, Red Ocean to Blue Ocean, Edge Strategy.

Suggested Readings:

1. Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An Integrated Approach, Cengage Learning,
India.
2. Thompson, Arthur A. and A. J. Strickland, Strategic Management, McGraw Hill, New York.
3. Hitt, Michael A., Ireland, R. D., Hokisson, Robert E. and S. Manikutty, Strategic Management: A South-
Asian Perspective, Cengage Learning, India
4. Porter, M.E., Competitive Strategy, The Free Press, New York,1980.
5. Porter, M.E., The Competitive Advantage, The Free Press, New York, 1985.
Paper Code: MBAHM- SEMINAR ON CORPORATE Credit=2
4002 GOVERNANCE
Marks=50
Learning Objectives:

The objective of this course is to acquaint learners with concepts of corporate governance and to explore
business, financial, political and legal issues affecting systems by which corporations are directed and controlled
both in developed and developing countries.

Section – A

Introduction to Corporate Governance: Meaning, Significance of Corporate Governance Conceptual

framework of Corporate Governance. Theories and Principles of Corporate Governance, Emergence of
Corporate Governance in India, Pioneers in Good Governance Practices, Future of Corporate Governance in
India

Section – B

The External Agents and Institutions of Corporate Governance: The purpose of the corporation, for whom
does the corporation exist (shareholders, stakeholders, the community, and the state) and their role in Corporate
Governance. The Internal Agents and Institutions of Corporate Governance: Role of Board of Directors,
Managers, and Shareholders in Ensuring Corporate Governance Corporate Social Responsibility

Section – C

Accountability of managers and stockholders: Defining and enforcing managers’ duties, mechanisms of
stock holders accountability (through voting and proxy contests, derivative and class actions, takeovers, tender
offers, and markets for corporate control)

Section – D

Facilitators, Role Players and Regulators: Role of regulators, government enforcement in Corporate
Governance, legislative (introduction to Indian and foreign initiatives); gatekeepers and access to capital
(auditors, investment bankers, rating agencies, exchanges, the financial press). Clause 49 of the listing
agreement. Corporate Governance provision in the companies acts 2013. Role of SEBI in Promoting Corporate
Governance in India. Globalisation and Corporate Governance, Emerging Trends in Corporate Governance.

Suggested Readings:
1. Fernando, A.C., Corporate Governance: Principles, Policies and Practices, Pearson Education.

2. U.C. Mathur: Corporate Governance & Business Ethics, Macmillan.

3. C.V. Baxi: Corporate Governance, Excel books.

4. Swami (Dr.) Parthasarathy: Corporate Governance, biz tantra.

5. Donald. H. Chew Jr.: Corporate Governance at the Cross Roads, Tata McGraw Hill.

6. Jill Solomon: Corporate Governance & Accountability, Wiley India.

7. Kesho Prasad: Corporate Governance, Prentice Hall India.

8. Christine A. Mallin: Corporate Governance, Oxford.

9. Subhash Chandra Das: Corporate Governance in India, Prentice Hall India.

Paper Code: MBAHM-4003 WORKSHOP ON DEVELOPING Credit=2
ENTREPRENEURIAL SKILLS
Marks=50
Learning Objectives:

The primary objective of this course is to develop potential entrepreneurs, helping them in
understanding how to sense the entrepreneurial opportunity and start up a venture. The course will
sensitize students about the competencies required and institutional framework promoting
entrepreneurial spirit in India.

Section – A

Entrepreneurship: Concept and Definitions, Entrepreneurship and Economic Development, Classification and
Types of Entrepreneurs, Social entrepreneurship. Defining Startups, Startup scenarios in India-opportunities and
challenges. Entrepreneurial Competencies, Traits/Qualities of Entrepreneur, Manager Vs. Entrepreneur. Factor
Affecting Entrepreneurial Growth, Life cycle of entrepreneurship

Section – B

Starting a venture: Identification and Product Selection: Entrepreneurial Opportunity Search and Identification,
Criteria to Select a Product, Conducting Feasibility Studies. Opportunity recognition and entry strategies: New
product, Franchising, Partial Momentum, Sponsorship and Acquisition

Section – C

Business Plan: Building and presenting business plan. Financial Plan: Estimating Financial Projections,
Preparation of projected statements of financial position, income statement and cash flows, Funding and
entrepreneurial finance, Angel investors, Venture capital, Microfinance, Crowd funding. Marketing Plan:
Entrepreneurial Marketing, Conducting market analysis, Building marketing strategies. Human Resource Plan:
Talent acquisition and management

Section – D

Legal Issues for an Entrepreneur. The creation and Protection of Knowledge, Intellectual Property, Copyrights,
Design rights, Trademarks, Patents.
Government initiatives and schemes: Start Up India, Make in India, Skill India.

Suggested Readings:

1. Drucker: Innovation and Entrepreneurship -Routledge

2. Strokes, Wilson and Mador: Entrepreneurship, South Western Cengage Learning.
3. D.H. Holt: Entrepreneurship – New Venture Creation, Prentice Hall India.
4. Hisrich, Peters and Shepherd: Entrepreneurship, Tata Mc Graw Hill Companies.
5. Singhvi and Chandak: Business Environment and Entrepreneurship, Taxman
 OPERATIONS RESEARCH
Paper Code: MBAHM-4004 Credit=4

Marks=100
Learning Objectives:
Upon completion of this course, students will be able to: Formulate a real-world problem as a
mathematical programming model and Implement and solve the model in EXCEL.
Section – A

Introduction: Problem solving and Decision Making, Quantitative analysis, Management

Science Techniques, Linear Programming: Simplex Method, Big-M Method, Two Phase
Method, Maximization Problems, Minimization Problems, Duality, Sensitivity Analysis and
Interpretation of Solution, Applications in Marketing, Finance, and Operations Management
Section – B
Advanced Linear Programming Applications: Data Envelopment Analysis, Revenue
Management, Portfolio Models and Asset Allocation, Game Theory, Distribution and
Network Models: Transportation Problem, Assignment Problem, Transshipment Problem,
Shortest-Route Problem, Maximal Flow Problem.
Section – C
Integer Linear Programming: Types of IL Programming Models, Graphical and Computer
Solutions for IL Program, Nonlinear Optimization Models: Unconstrained Problem,
Constrained Problem, Project Scheduling: PERT/CPM, Inventory Models
Section – D
Decision Analysis: Decision Making without Probabilities, Decision Making with
Probabilities, Goal Programming, Forecasting: Components of Time Series, Smoothing
Methods
Suggested Readings:
1. Anderson, Sweeney, Williams, Martin, “An Introduction to Management Science-
Quantitative Approaches to Decision Making”, 13th edition, Cengage Learning.
2. Hiller, F.S. and Lieberman, G.J., Introduction to Operations Research (9th ed.),
McGraw-Hill.
3. Cliff Ragsdale, “Spreadsheet Modeling and Decision Analysis: A Practical
Introduction to Business Analytics”, 8th Edition, Cengage
4. Pradep Prabhakar Pai, “Operations Research- Principles and Practice, Oxford Higher
Education.
 HEALTH AND HOSPITAL
Paper Code: MBAHM- Credits=4
4007 INFORMATION MANAGEMENT
Marks=100
Learning Objectives:

To familiarize the participants with the various issues related to hospital and health management information
system so as to equip them to meet the changing needs of the health service sector.

Section – A

The Information Explosion: Importance of information, Impact on Healthcare, The future of healthcare
technology, healthcare record keeping, Bio-informatics. Hospital Information system: Role of database in HIS;
Need of Networking in HIS; Overview of Networking; topologies and its configuration; Structuring medical
records to carry out functions like admissions, discharges, treatment history etc. Computerization in pharmacy &
billing; Automated clinical laboratory systems & radiology information system

Section – B
The right information: The process of decision making, Literature databases, Searching the literature, Example
of unit-based literature, Standards of information seeking, Future consideration. Electronic Health Record:
Functions of the health record, Changing functions of the patients record, Advantages and Disadvantages of the
paper record, Optically scanned and electronic record, Automating the paper record. Advantages and
Disadvantages of the EHR, Bedside or point-or-care systems, Human factors and the EHR, Roadblocks and
challenges to EHR implementation, The future of EHR.
Section – C
Securing the Information: Privacy and confidentiality and Law, ownership of data, Security - Computer crime,
Role of healthcare professionals. Information Systems Cycle: The Information Systems cycle, Analysis, Design
phase, Development, Implementation, reasons of project failure. Electronic Communications: History, Hardware
and software for connecting, Methods of accessing information, Communication Technologies, Decision
support system
Section – D

Tele-health: Terms related to Tele-health, Types of Technology, Clinical and Administrative initiatives,
Advantages and Barriers of tele-health, Security in Tele-health, Future trends. The future of Informatics:
Globalization of Information Technology, Electronic communication, Knowledge management, Genomics,
Advances in public health, Speech recognition, Wireless computing, Informatics, Barriers to Information
Technology Implementation

Suggested Readings:
1. James O’Brien: Management Information system, Tata McGraw Hill
2. Peter Norton: Introduction to Computer, Tata McGraw Hill
3. Harold E. Smalley: Hospital Management Engineering – A guide to the improvement of hospital
management system, Prentice Hall India.
4. Michelle A. Green, Mary Jo Bowie: Essentials of Health Information Management - Principles and
Practices, Thomson Delmar Learning.
5. Shakti Kumar Gupta, Sunil Kant, R Chandreshakhar: Modern Trends in Planning and Designing of
Hospitals-Principles & Practice, Jay Pee Publications.
Paper Code: MBAHM-4008 HEALTH INSURANCE Credits=4

Marks=100

Learning Objectives:

To familiarize the participants with concept of health insurance, its scope and applicability
Section – A
Principles of Insurance, Types of Insurances, Evolution of insurance in India, Health
Insurance for Individual & Group: Standard/Individual, Floater, Group Health insurance.
Critical illness, Cancer Insurance, Cradle care insurance, Road safety Insurance. Coverage’s,
Exclusions, limitations, terms & conditions.
Section – B
Special problems in Health Insurance, Rashtriya Swasthya Bima Yojna, Mediclaim Scheme,
Health Insurance Premium, Penetration and Problem in Coverage ,
Universal health insurance , Third Party Administrator
Section – C
Insurances for Hospital/ Medical establishments: Uni-Heart care insurance, Trauma care
group insurance, Coverages, Exclusions, limitations, terms & conditions.
Liability Insurance: Meaning of Liability, special features of liability insurance, Professional
Indemnity insurance for Doctors, Liability insurance for hospitals, Coverages, Exclusions,
limitations, terms & conditions
Section – D

Contemporary issues in Health Insurance: Foreign investment in Indian Insurance Sector,

Insurance sector and supervisory approaches, Changing market structure and emerging
opportunities, reforms and emerging economic environment for Insurance
Suggested Readings:

1. William S. Stenens: Health Insurance - Current Issues and Background, Nova Publishers.
2. M.N. Mishra and S.B. Mishra: Insurance - Principles and Practice, Sultan Chand and Sons.
3. T. Mahundran: Health Insurance Sector in India, Abhijit Publications.
4. Tom Sorell (ed.): Health Care, Ethics and Insurance, Routledge publications.
5. Emmett J. Vaughan & Theresa Vaughan: Fundamentals of Risk and Insurance, Wiley India
Paper Code: MBAHM-4009 LEGAL ASPECTS OF HOSPITAL Credits=4
MANAGEMENT
Marks=100

Learning Objectives:

The course has been designed to enable the students to have knowledge regarding legal aspects of Health Care
Management and to understand the implications of legal provisions.

Section – A

Legal aspects in health care: Introduction, Health as a fundamental right; Hospital services and law - Medical
ethics including Hippocratic oath, declaration of Geneva and international code of medical ethics and violation
of these ethics; informed consent; rights and responsibilities of patients; confidentiality issues with respect to
contractual obligations towards the patients, electronic medical records and Health Insurance Portability and
Accountability Act (HIPPA); Liability and accountability towards patients and third parties and employees,
vicarious liability.

Section – B

Medical negligence: Definition, The Bolam test, Civil and criminal negligence, Relevant sections of Indian
Penal code, Defence against medical negligence; The Consumer Protection Act – it’s scope, various levels of
consumer courts ( District forum, State Commission, National Consumer Dispute Redressal Forum) and
procedure followed in each; Professional Indemnity; Legal Implications in Medical Emergencies; Euthanasia-
its types and the international & national Perspective ; the concept of Living Will.

Section – C

Health Care and Laws: Laws related to healthcare - Human Organs Transplantation Act, Inquest and its
proceedings, The Drugs and Magic Remedies Act, Registration of Birth and Death Act, PNDT act (1994) and
MTP Act (1971).

Section – D

Regulatory framework of hospitals: The Indian Medical Council act; Regulatory requirements to set up a
Blood Bank; Legal aspects of Assisted Reproductive techniques

Suggested Readings:

1. Vijay Mallik: Laws Relating to Drugs and Cosmetics, Eastern Book Co.
2. George D Pozgar: Legal Aspects of Health Care Administration, Aspen publications.
3. Journal of Legal Medicine, Taylor & Francis Group.
4. Laurinda Beebe Harman, Boston: Ethical Challenges in the Management of Health Information, Jones
and Bartlett Publishers.
5. B.S. Moshal: Business & Industrial Law, Ane Books
6. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
7. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
Paper Code: MBAHM-M- INDUSTRIAL AND RURAL Credit=4
4010 MARKETING
Marks=100
Learning Objectives:

The course aims at imparting the knowledge about industrial marketing and also to orient participants to the
realities of marketing of products and services in rural India.

Section – A

Introduction to Industrial Marketing: Definition of Industrial & Consumer Product, Basis of Classification,
Difference between Industrial & Consumer Marketing, Concept of Derived Demand, Classification of Industrial
Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Industrial Buying Process,
Buying Situation Analysis, Buying Motivations of Organizational Buyers, Purchaser’s Evaluation of Potential
Suppliers, Environmental Influences on Organizational Buying

Section – B

Marketing Strategies: Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product
Development, Managing Business Marketing Channels, Industrial Pricing Process

Section – C

Introduction to Rural Marketing: Definition, Concept, Scope, Nature, Size and Nature of Indian Rural
Markets Rural Demand, Buying Characteristics, Decision Process, Behavior and Evaluation. Product Strategy:
Significance, concepts and product mix decisions. Pricing Strategy: Objectives, Policies and Strategies.
Promotion Strategies: Advertising, Sales Promotion, Communication in Rural Marketing - Language and
Culture Distribution Strategies for rural Marketing and channels of distribution, Public distribution systems.

Section – D

Intervention of IT in Rural Markets. Rural marketing environment, Segmenting the Rural Market, Targeting
and Positioning. Products and service mix for rural areas. Role of Cooperative Govt. and Financial institutions.
Problems in rural marketing, future of rural marketing. Case Studies

Suggested Readings:

1. Krishana K Hawaldar: Industrial Marketing, Tata McGraw Hill.

2. Francis Cherunilam: Industrial Marketing Text and Cases, Himalaya Publishing House
3. Reeder et al: Industrial Marketing: Analysis, Planning & Control, Prentice Hall India.
4. Hory Shankar Mukerjee: Industrial Marketing, Excel Books.
5. T.P. Gopalswamy: Rural Marketing, Environment problems and strategies, Wheeler Publishing.
6. C.S.G. Krishnamacharulu and Lalitha Ramkrishnan: Rural Marketing, Text and Cases, Pearson Education.
7. B. Dogra and K. Ghuman: Rural Marketing – Concepts and Practice, Tata McGraw Hill.
8. R. Dwyer and J.F. Tanner: Business Marketing, Tata McGraw Hill.
Paper Code: MBAHM-M-4011 INTEGRATED MARKETING Credit=4
COMMUNICATIONS
Marks=100

Learning Objectives:

Participants are expected to appreciate importance of integrated marketing communications. Purpose

is to equip participants to develop a basic integrated marketing communications plan for various
products and services.

Section – A

Role of IMC in marketing process, IMC planning model, Marketing and promotion process model.
Communication process, steps involved in developing IMC programme, Effectiveness of marketing
communications. Advertising: Purpose, Role, Functions, Types, Advertising V s Marketing mix, Advertising
appeal in various stages of PLC. Advertising objectives and Budgeting: Goal setting - DAGMAR approach.

Section – B

Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast media,
Support media in advertising. Media strategy: Creativity, Elements of creative strategies and its
implementation, Importance of Headline and body copy.

Section – C

Promotion: Meaning, Importance, tools used, conventional/unconventional, drawbacks, push pull

strategies. Public Relation/ Publicity: Meaning, Objectives, tools of public relations, Public relation strategies,
Goals of publicity. Corporate Advertising - Role, Types, Limitations, PR Vs Publicity. Monitoring, Evaluation
and Control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing.

Section – D

Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of
promotion and pricing in events. Direct marketing: Features, Functions, Growth, Advantages/Disadvantages,
And Direct Marketing Strategies. Ethics and social responsibility in IMC campaigns. Evaluating Marketing
Communication Programs.

Suggested Readings:

1. Don Schultz and Heidi Schultz: IMC: The Next Generation, McGraw-Hill.
2. Tom Duncan: Principles of Advertising and IMC, McGraw-Hill.
3. M Dahlen, F Lange and T. Smith: Marketing Communications: A Brand Narrative Approach, John
Wiley
4. Belch and Belch: Advertising and Promotions Integrated Marketing Communication Perspectives, Tata
Mc Graw Hill.
5. S. N. Murthy and U.Bhojanna: Advertising An IMC Perspective Excel Books.
6. Clow, Baack: Integrated Advertising, Promotion, and Marketing Communications, Pearson Education.
Paper Code: MBAHM-F-4012 CORPORATE VALUATIONS Credit=4

Marks=100
Learning Objectives:
How to perform valuations of various companies in different industries. The students learn
different techniques of valuation and can apply such techniques to real world companies so as
to understand stock selection process in financial markets.
Section – A
Estimating Risk Parameters and Costs of Financing: cost of equity, Beta, Historical Market
Betas, Estimation Choices for Beta Estimation, Historical Beta Estimate for Companies in
Smaller (or Emerging) Markets, Estimating the Historical Beta for Private Firms, Limitations
of Regression Betas. Fundamental Betas: Determinants of Betas- Type of Business, Degree
of Operating Leverage, Degree of Financial Leverage, Bottom Up Betas, Accounting Betas.
Section – B
Cost of Debt: Default Risk and Default Spread of a firm, Cost of Debt for an Emerging
Market firm, Cost of Hybrid Securities: Cost of Preferred Stock, convertible bond, Weights
of Debt and Equity Components, Operating Leases, Book Value versus Market Value Debt
ratios. Earnings based approach: reinvestment rate, modified dividend payout ratio, return on
equity, growth rate in net income, terminal value analysis. Cash flow based approach: return
on invested capital, capex analysis, change in non-cash working capital, operating income
analysis, terminal cash flows.
Section – C
Fundamental Principles of Relative Valuation: Use of Relative Valuation, Standardized
Values and Multiples, Four Basic Steps to Using Multiples. Earnings multiples: Price-
Earnings Ratio, Cross Sectional Distribution of PE ratios, Determinants of the PE ratio,
Estimating the PE ratio for a high growth firm in the two-stage model, Using the PE ratio for
comparisons.
Section – D
Enterprise Value to EBITDA Multiple: determinants of the enterprise value to EBITDA
multiple, Application of EV/EBITDA multiple. Price to Book Value (PB ratio), Determinants
of Price to book value, BCG Matrix of PB ratio and Return on equity. Revenue Multiples:
benefits of revenue multiple, definition, determinants of revenue multiples, Revenue
Multiples and its relationship with Profit Margins.
Suggested Readings:
1. Investment Valuation: Tools and Techniques for Determining the Value of Any Asset,
3rd Edition, Aswath Damodaran, wiley
2. Equity Asset Valuation, 3ed Paperback – 2016by Jerald E. Pinto, Elaine Henry,
Thomas R. Robinson, CFA Institute
3. Valuation: Measuring and Managing the Value of Companies, Tim Koller, Marc
Goedhart.University Edition (Wiley Finance) 14 Aug 2015, McKinsey & Company.
4. Corporate Valuation and Value Creation Paperback – 22 Jun 2011by Prasanna
Chandra.
Paper Code: MBAHM-F-4013 MANAGEMENT OF FINANCIAL Credit=4
SERVICES
Marks=100
Learning Objectives:

The objective of the course is to acquaint the students with the various Financial Services and
Techniques to manage them.

Section – A

Financial Services: Introduction of Financial Intermediaries and Financial Services, Organisation of the
Financial Service Industry, Various Financial Intermediaries, Recent Development in Financial Services,
Financial Services in India. Financial Regulation: Need for Regulation of Financial Market, Theoretical and
Economic Perspective of Regulation, International Regulatory Framework, Deregulation of Indian Financial
System, Revolution of Financial Services, Financial System and Securitised Financial System, Financial
Market, Functions of Stock Exchange, Debt Market, Government Securities Market, Regulations for Primary
Market, Regulations for Secondary Market.

Section – B

Depository Services: Introduction to Depository Services, Depository Participants in India, Role of NSDL and
CDSL, Difference Between NSDL and Bank, Services offered by Depository Participants, Products offered by
Depository Participants, Process of Dematerialisation, Difference Between Physical and Electronic Holding of
Securities. Broking: Broking Services and Trading in Equity Broking and Trading in Debt. Mutual Funds:
Concept of Mutual Funds, Types of Mutual Funds, Advantages, Structure of Mutual Funds and tax treatment,
SEBI and Mutual Funds Regulations. Insurance Services: Introduction, Types of Insurance , Life Products,
Non-Life Products.

Section – C

Debt Securitisation and Corporate Advisory Services: Introduction, Securitisation as a funding Mechanism,
Securitisation of Mortgaged and Non- Mortgaged Assets Issue Management; Credit Rating: Meaning of Credit
Rating, Process of Credit Rating, and Factors affecting Rating, Types of Rating, Advantages and Disadvantages
of Credit Rating, Methodology of Credit Rating. Credit Rating Agency Regulation Act 1974, Credit Rating in
India. Venture Capital: Meaning of Venture Capital, Nature, Scope, Regulatory Framework, Investment
Process, Factors Affecting Venture Capitalist, Major Trends, Reasons for Slow Growth, Limitations of Venture
Capital.

Section – D

Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial Banking Sector,
Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and Hire Purchase, Legal and Taxation
Aspects of leasing, Lease Accounting and Reporting. Housing Finance: Introduction to Housing Finance,
Housing Finance Schemes, Procedure of Loan-disbursement, Legal Framework of Housing Finance. Credit
Cards: Types, Settlement Process Mechanism. Factoring: Meaning, Forms, Functions, Legal Aspects and
Evaluation.

Suggested Readings:

1. M.Y. Khan: Indian Financial Services, Tata McGraw Hill.

2. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
3. Lalit K. Bansal: Merchant Banking and Financial Services, Unistar Publications.
4. V. K. Bhalla: Management of Financial Services, Anmol Publications.
5. G.S. Batra and B.S. Bhatia: Management of Financial Services, Deep & Deep Publications
Paper Code: MBAHM-H-4014 INDUSTRIAL RELATIONS AND Credit=4
LABOUR WELFARE
Marks=100
Learning Objectives:

The objective of this course is to understand the various components of the employee-management
relations. The course attempts to sensitise students on methods and measures that can be undertaken
to build harmonious industrial relations

Section – A

Industrial Relations: Concept, Nature, Objectives, Evolution of IR in India, Approaches to IR. Trade
Unionism: Concept, Functions of Trade Unions, Approaches, Structure of Trade Unions. Collective
Bargaining: Concept, Objectives, Process of Collective Bargaining, Principles of Collective Bargaining

Section – B

Grievance Handling: Definition, Sources of Grievances, Grievance Redressal Machinery. Industrial Disputes:
Concept, Classification of Industrial Disputes, Causes, Strikes, Types of Strikes, Lockouts, Prevention of Strikes
and Lockouts. Discipline and Disciplinary Action: Concept, Causes of Indiscipline/ Misconduct, Objectives of
Discipline, Types of Indiscipline/ Misconduct, Procedure for Disciplinary Action, Types of Disciplinary
Actions.

Section – C

International Labour Organisation (ILO): Objectives, Structure (International Labour Conference,

Governing Body, International Labour Office), Fundamental Principles, Role of ILO. IR and Technological
Change: Types of Technological Change, Rationalisation and Automation, Positive and Negative Impact of
Technological Change. Psychological Aspects of Labour Management Relations: Group Dynamics, Role of
Formal and Informal Communication, Achieving Effective Communication with the Unions.

Section – D

Labour Welfare: Concept, Scope, Objectives, Classification of Welfare Work, Agencies for Administering
Labour Welfare in India. Human Engineering: Concept, Time Study, Motion Study. Fatigue: Nature, Fatigue
Reduction, Fatigue Tests, Environmental Conditions. Accident Prevention: Introduction, Scope, Causes,
Industrial Safety Programmes.

Suggested Readings:

1. Bray M, Deery.S, Walsh.J, and Waring P, Industrial Relations: A Contemporary Approach, Tata
McGraw Hill.
2. Monappa, A., Industrial Relations, Tata McGraw Hill
3. Dunlop. J.T., Industrial Relations System, Harvard Business Press, Cambridge.
4. Monappa, A., Industrial Relations, Tata McGraw Hill.
5. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing House.
6. Ramaswamy, E.A. & Ramaswami, U., Industry and Labour, Oxford University Press, New Delhi.
7. Sharma, A.M., Social Security & Labour Welfare, Himalaya Publishing House.
Paper Code: MBAHM-H- TRAINING AND DEVELOPMENT Credit=4
4015
Marks=100
Learning Objectives:

The objective of the course is to provide the participants with the necessary skills and understanding
of the training and development concepts that will help them in designing and delivering better
training for employees in financial organizations.

Section – A

Introduction to Training and Development: Definition, Objectives, Benefits, Role and Responsibility of
Training, Forces influencing working and learning. Training Needs Assessment: Concept, Process of Training
Needs Assessment, Levels of Training Needs Analysis- Organisational Analysis, Task Analysis, Person
Analysis, Significance of Training Needs Analysis. Learning: Concept, Principles of Learning, Kolb's Learning
Cycle, Conditions for Transfer of Learning.

Section – B

Training Design: Defining objectives of Training, Make vs. Buy Decision, Selecting the Trainer, Preparing
Lesson Plans, Selecting Training Methods and Media, Preparing Training Materials, Scheduling the Training
Programme, Factors influencing Transfer of Training. Training Methods: Classification of Training Methods -
On-the job training, Classroom methods and Self-paced method - Job instruction, Job rotation, Coaching,
Mentoring, Lectures, Conference, Audio Visual (Static and Dynamic Media), Assessment Centres, In-basket
Exercises, Case study, Role-Playing, Discussion Method, Fish Bowl Exercise, Management Games, Simulation,
T-Group Method, Computer based training, E-Learning.

Section – C

Training Evaluation: Need for evaluation, Models for Training Evaluation (with special focus on Kirkpatrick
Model and Phillip's Five Level ROI Framework), Data Collection for Training Evaluation, Types of Training
Costs. Management Development: Management Development Implications, Management Characteristics,
Training for Executive Level Management, Succession Planning. Trainer's Skills and Styles: Training
Delivery Competencies, Dimensions of Trainer Credibility, Rapport Building with Trainees" Trainer' Role,
Trainer's Style, Skills of a Trainer

Section – D

Special Issues in Training and Development: Training Issues Resulting from the External Environment,
Cross- cultural Training, Diversity Training Programmes. Use of Role-Playing, Discussion Method,
Management Games, Simulation, Computer based training

Suggested Readings:

1. Craig, Robert L., Training and Development Handbook, McGraw Hill.

2. Garner, James, Training Interventions in Job Skill Development, Addison-Wesley.
3. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and Development,
London Institute of Personnel Management.
4. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata McGraw
Hill.
5. Blanchard, P. Nick, James W. Thacker and V. Anand Ram, Effective Training: Systems, Strategies,
and Practices, Dorling Kindersley (India) Pvt. Ltd.
Paper Code: MBAHM-O- ENTERPRISE RESOURCE PLANNING Credit=4
4016
Marks=100
Learning Objectives:

The subject aims at providing a comprehensive overview of applications of Enterprise Resource

Planning for business managers and analyse the future prospects of ERP implementation in Indian
scenario.

Section – A

Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities, Benefits,
Modern Business Concepts, E-Commerce, Advance Planning and Scheduling, Business Analytics, Service
oriented architecture. Current and future ERP market, Key Players and Market Shares.

Section – B

Issues, Concerns and Purchasing: Disadvantages of ERP Solutions, Users, Developers, Customers of ERP,
Purchasing or Outsourcing, Planning, Purchasing and Selection of ERP, Managing implementation partners,
ERP strategy options and risk mitigation.

Section – C

Implementation of ERP: Implementation plan of ERP, Methods and tools, Business process mapping, Gap
analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and coding, Data
migration and historical record, Prototype testing, User training program, Knowledge management, Disaster
recovery plan, RDBMS, Data communication system, Hardware requirements, Sample system architecture.

Section – D

ERP Implementation in Organizations: Introduction to ERP Project success and failure with case studies. ERP
adoption models – The role of SAAS model and Cloud Computing in ERP adoption, Continuous business
improvement through ERP.

Suggested Readings:

1. A. Pandey: Enterprise Resource Planning, Variety Publishers.

2. Vinod Kumar Garg and R.K. Venkita Krishnan: Enterprise Resource
Planning: Concepts and Practice, Prentice Hall India.
3. Mary Sumner: Enterprise Resource Planning, Pearson Education.
4. A. Leon: Enterprise Resource Planning, Tata McGraw Hill.
5. M.E. Wagner: Concepts in Enterprise Resource Planning, Cengage
Learning.
6. S. Sadagopan: ERP – A Management Perspective, Tata McGraw Hill.
7. V.K. Garg and R.K. Venkita Krishnan: ERPWARE and ERP
Implementation Framework, Prentice Hall India.
Paper Code: MBAHM-O- PRODUCTIVITY MANAGEMENT Credit=4
4017
Marks=100
Learning Objectives:

Objectives: This course aims at providing the understanding of concepts, techniques and attitude required for
effective management of productivity in organizations.

Section – A

Introduction: The concept of productivity, Needs for productivity culture, Management and productivity,
Factors affecting productivity, Efforts in productivity management, Organizational effectiveness and
productivity. Sources of productivity: Labor, capital, efficiency in use of labor and capital, productivity and
standard of living.

Section – B

Measurement of Productivity: Productivity cycle, Productivity measurement and its need, Total productivity
mode, Limitations of partial measures of productivity, Productivity evaluation in organizations, Productivity and
industrial relations. Productivity and business cycles: Cyclical pattern of labor productivity, market impact on
productivity.

Section – C

Productivity and Planning: Productivity planning and improvement concepts, Strategies for productivity,
International productivity management and experience, Indian experience in productivity. Productivity and
price trends: Factors influencing relative price, relationship of price and output.

Section – D

Productivity and Government Policies: Productivity trends in selected industries: engineering pharmaceutical,
fertilizer, textile and energy sectors, Impact of government policies on productivity. Productivity differences
among countries: International differences in labor productivity, role of central planning errors and business
cycles on productivity. Case studies.

Suggested Readings:

1. D.J. Sumanth: Productivity Engineering and Management, McGraw-Hill.

2. P.R. Brahmananda: Productivity in Indian Economy, Himalya Publications.
3. Chandra: Dynamics of Productivity, South Publisher.
4. Solomon Fabricant: A primer on Productivity, Prentice Hall India.
5. Prokopenko: Productivity Management, Oxford & IBH.
6. Prem Vrat, G.D. Sardano and B.S. Sahay: Productivity Management - A Systems Approach, Narosa
Publishing House.
7. Ratnakar Gedam: Indian Industry – Productivity Management, Anmol Publications.

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