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Research Methodology: Primary Data

This document discusses research methodology and defines primary and secondary data. It explains that primary data is collected first-hand by the researcher specifically for the project through methods like observation, interviews, questionnaires, and schedules. Secondary data refers to already existing data that has been analyzed, and can come from sources like annual reports, brochures, newspapers, journals, and the internet. Both primary and secondary data are used in preparing project reports.

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Priyanka Chauhan
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95 views

Research Methodology: Primary Data

This document discusses research methodology and defines primary and secondary data. It explains that primary data is collected first-hand by the researcher specifically for the project through methods like observation, interviews, questionnaires, and schedules. Secondary data refers to already existing data that has been analyzed, and can come from sources like annual reports, brochures, newspapers, journals, and the internet. Both primary and secondary data are used in preparing project reports.

Uploaded by

Priyanka Chauhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Research Methodology

Research in common pursuance refers to a search for knowledgein a scientific and


systematic way for pursuant information on a specified topic. Once the objective is
identified that next step is to collect the data which is relevance to the problem
identified and analyse the collected data in order to find out the hidden reasons for
the problem. There are two types of data namely.1. Primary Data2.Secondary
Data

PRIMARY DATA

Primary data is to be collected by the concerned project researcher with relevance to


his problem. So the primary data isoriginal in nature and is collected first hand.

Collection of primary data

There are several methods of collecting primary data particularly in surveys and
descriptive researches. Important ones are as follows:

1. Observation Method

2. Interview Method

3. Questionnaire

4. Schedules and

5. Other methods which include


1) OBSERVATION METHOD:

It is the most commonly used methods especially in studies relating to behavioural


sciences. This method implies the collection of information by way of investigators
own observation, without interviewing the respondents. The information obtained
relates to what is currently happening and is not complicated by either the past
behaviour or future intentions or attitudes of respondents.

2) INTERVIEW METHOD

The interview method of collecting data involves presentation of oral, verbal stimuli
and reply in terms of oral-verbal responses.

This method can be used through personal interview and, if possible, through
telephone interview.

3) Personal Interview

The method of collecting information through personal interview is usually carried out
in a structured way. As such we call this interview as structured interviews. Such
interviews involve the use of a set of predetermined questions and of highly
standardized techniques of recording.

Thus, the interviewer in a structured interview follows a rigid procedure laid down,
asking questions in a given format and the order prescribed. As against it, the
unstructured interviews are characterized by flexibility of approach to questioning.
Unstructured interviews do not follow a system of pre-determined questions and
standardized techniques of recording information.

Secondary data

It is the data already existing, which has gone through some standard analysis.
Under the secondary data, the company’s annual reports, brouchers, pamphlets,
newspapers, journals and internet were taken into consideration.

Primary & Secondary Data Is Used While Preparing this Project Report

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