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Sun King Case Study For New Market in WA

1. Burkina Faso is ranked the top market for Sun King products, with 19% of the population having access to electricity and 60% in urban areas. 2. Mali has the second largest potential market, with 51% access nationally but only 55% in urban areas and 15% in rural regions. 3. Niger has the third largest addressable population of 24.2 million people, but electricity access ranges widely from 32% nationally to as low as 15% in rural areas.

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Julius Attipoe
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128 views7 pages

Sun King Case Study For New Market in WA

1. Burkina Faso is ranked the top market for Sun King products, with 19% of the population having access to electricity and 60% in urban areas. 2. Mali has the second largest potential market, with 51% access nationally but only 55% in urban areas and 15% in rural regions. 3. Niger has the third largest addressable population of 24.2 million people, but electricity access ranges widely from 32% nationally to as low as 15% in rural areas.

Uploaded by

Julius Attipoe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Market Rank Top market for Sun King Products Access to light rate Urban access to light rate

1 Burkina Faso 19% 60%


2 Mali 51% 55%
3 Niger 32% 40-70%
4 Senegal 64% 90%
5 Sierra Leone 26% 46%
Rural access to light rate Population in Millions
3% 21M
15% 20.5M
15% 24.2M
42% 16.7M
24% 7.9M
Secondary Research for SunKimg Market Expansion

Top market for Sun King Products Burkina Faso


Access to light 19%
Urban access to light 60%
Rural access to light 3%
Population 21M
Urban Population 29.40%
Rural Population 70.60%
Per Capita $792
Low inflation
Growing of insecurity particularly in the North along Mali and Niger borders.
Macro-economic Risk sustainability indicators deterioration due to domestic debt
SEPA Grant by ADB
Grants PASE grant by World Bank
North along Mali and Niger borders.
e to domestic debt
Mobile Penetration 97%

Mobile Money Operators Number ofMarket share


Orange 9403367 43,70%
Onatel 9086709 42,24%
Telecel 2946469 13,70%
Price comparison

Company Product Price Company Product Price Company


Kit solaire 299€ Kit Pico 1 Lamp 4 bulbs 60,000 Cfa
Kit solaire 469€ Kit TV 24 220,000 Cfa
Lamp solao 69€ Kit TV 32
Lamp solair 39.00€ OOLU kit Fan 44,000 Cfa
Lagazel Lamp solair 49€

Soltys
Product Price Company Product Price
Kalo Lamp 20-33 € Pico plus
Sobox 10w 299€ Pro20
Kit solaire 65€ Pro300
Kit Solaire 105€ Pro400
Kit solaire 155€ BoOM
Kit Solaire 195€ Home 60 170000 CFA
Home 120 205600 CFA
Home 400 +1369000 CFA
Sun King Home 400 +2420000 CFA

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