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Ibrahim Raza BBA 1 (A) B.C Final Paper

This document contains a final exam for a Business Communication course taken by Muhammad Ibrahim Raza. The exam contains 4 questions testing the student's understanding of key concepts in business communication including the 7Cs, standard parts of a business letter, the differences between a memorandum and business letter, and definitions of facsimiles and teleconferencing.

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Ibrahim Raza
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71 views

Ibrahim Raza BBA 1 (A) B.C Final Paper

This document contains a final exam for a Business Communication course taken by Muhammad Ibrahim Raza. The exam contains 4 questions testing the student's understanding of key concepts in business communication including the 7Cs, standard parts of a business letter, the differences between a memorandum and business letter, and definitions of facsimiles and teleconferencing.

Uploaded by

Ibrahim Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Pir Mehr Ali Shah

Arid Agriculture University, Rawalpindi


Office of the controller of Examinations
Final Exam (Theory) / Fall 2020 (Paper Duration 24 hours)
To be filled by Teacher

Course No.: MGT-404 Course Title: Business Communication-I


Total Marks: 30 Date of Exam: 15 th February,2021
Degree: BBA Semester: 1st Section: 1A, 1B
Marks
Q. No. 1 2 3 4 5 6 7 8 9 10 Obtained/
Total Marks
Marks
Obtained /30
Total Marks in Words: Thirty
Name of the teacher: Ms. Asma Masood
Who taught the course: Signature of teacher / Examiner?

To be filled by Student

Registration No.: 20-Arid-4041 Name: Muhammad Ibrahim Raza

Answer the following questions.

Question No: 1
How would you explain ‘Consideration’ in 7Cs of Business
communication? Support your answer referring to three specific
ways to indicate consideration. /8
Answer

Consideration

Consideration involves "stepping into others' shoes." Effective


communication must consider the audience, i.e., the points of
view of the audience, context, mind-set, level of education, etc.
Make an effort to picture the audience, their desires, thoughts
and issues. Make sure that the audience's self-respect is upheld
and that their feelings are not at risk. Modify the terms in the letter
to meet the needs of the viewer when completing your post.
Communicating with the objective group (Consideration). It is
necessary to relate to the target group and be active in order to
interact well. The message can be directed towards them by
taking the audience into account. There's many, for example,
variables that play a role in this: technical experience,
educational level, age and interests. Consideration here means
asking questions and thinking critically about your readers before
you start writing, so you can ensure the document’s content will
be tailored to their needs. For example, ask yourself: The following
are the features of considerate communication:

3 Ways of Consideration

 Focus on “You” instead of “I” and “we”

 Show audience’s benefit and interest in the receiver.

 Emphasize positive, pleasant facts.

Question No: 2
Business letters play a vital part in effective business
communication. Explain all standard parts of the letter with
example. /8

1. Date.

For any business correspondence, the date is placed at the top of


the list. The date is an important information piece of data when
the correspondence was sent. For correspondence that can be
held for future reference, this is important.

2. Address

A formal name, street address, city, state, and zip code are
included in the address of the reduced the burden the
correspondence. Don't forget to double-check the person's
name's pronunciation. A misspelled name is sloppy, unprofessional
and can have a negative impact on the letter's answer.

3. Salutation
The salutation is the formal way the person is addressed. Dear or
To Whom It May Concern are standard greetings. Some persons
are sensitive to what name is used to address them, so be sure to
take the time to recognize the name most frequently used by the
person. For instance, if the name of the person is Ibrahim, try to
find out if Ibrahim, IbI or IBR goes by him. For example: Dear
Ibrahim,

4. Introduction

A letter's first few sentences are introductory. The topic of the letter
is presented in the introduction section. It is a description that
describes the goal of the letter in a sentence or two. An
introduction can, for instance, be something like:

I am writing today to further explore a vendor relationship with XYZ


Corporation.

5. Body of the Letter

The letter's body is where the majority of the data is exchanged.


Both aspects of what is being communicated are explained in
depth in the body of the message. This will involve the details
being exchanged in depth. The body, for example, might be
something like this:

We understand that XYZ Corporation can provide tools for 10% less
than other competitors. And, that the focus on service after the
sale is amongst the best in the industry.

6. Closing

The letter's closing explains what the letter was about and any
next steps or items of action. This paragraph gives the reader a
head up that the communication is coming to an end. The closing
could, for example, be something like this:

Please call me at your earliest convenience to discuss a vendor


relationship and to explore if we can come to a mutually
beneficial relationship. I look forward to speaking with you soon.

7. Signature
The signature section has a complimentary closing.

Examples are Sincerely, Warmest Regards, Respectfully Yours,


Very Truly Yours, or Cordially Yours.

Question No: 3
What is Memorandum? How would you illustrate the difference
between a memorandum and a business letter? Explain with
examples. /8

Memorandum

A written message that can be used in a business is a


memorandum. The correct pronunciation of the Latin noun
memorandum thus derived is properly memoranda, but the plural
memorandums, referred to memos, may be used if the term is
known to have been an English language word.

Memorandum Business Letter

1.Memo refers to a concise 1.Letter are a type of verbal


note, written for the interoffice communication, that contains a
dissemination of the information compressed message,
in an informal tone. conveyed to the party external
to the business.
2.Concise and Friendly
2.Formal and informative
3. Inside the organization,
divisions, units or superior- 3.Two business houses or
subordinate between the company and
client.
4.The Length of memo is short.
4.Comparatively long.
5.Signature is not required in a
memo. 5.A letter is duly signed by the
sender.
6.Memorandum is sent from
one-to-many other people. 6.A letter is sent from one person
to another person. Not other
7. It is permissible to use people it is personal.
technical language and 7.Simple words are used and
personal pronouns. written in third person.

Question No: 4
Define the following: /6
i) Facsimiles (Faxes)
ii) Teleconferencing

Facsimiles (Faxes)

A facsimile, more generally referred to as a fax, is the transfer


electronically of a text or photograph from one location to
another. The document to be submitted is scanned and sent over
a telephone link or over the internet. Usually, a combination
scanner and transmitter are known as a fax machine. Modern-day
Internet networks have decreased the use of fax machines
substantially. The transmission and reproduction are a facsimile,
usually called an FAX. Documents via telephone and
communication connections. The fax machine is intended for the
scanning of written textual and graphical materials and the
information is then transmitted to similar machines through the
telephone network. Close to their original form, the records are
then replicated. Due to their low cost, reliability, speed, and
speed, fax machines are commonly used. Service clarity.

Teleconferencing

Teleconference means meeting through the medium of


telecommunications. It is a common term for electronics
connecting individuals between two or more places. At least six
forms of teleconferencing are available: audio, audio, screen,
video, commercial television (BTV), and distance education. In
technology, the methods used vary, but similar factors lead to the
common concept of teleconferencing:
 Using a network for telecommunications
 Link individuals at several locations
 Interactive two-way interactions to deliver
 Dynamic for requiring the active participation of users

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