Collaborative Writing For Desktop Publishing
Collaborative Writing For Desktop Publishing
Collaborative Writing for Desktop Publishing is among the most difficult contest in press
conferences.
The said contest involves two phases:
the first phase is writing the articles and taking pictures necessary for the articles
the second phase is lay outing the articles including all other parts of a newspaper page.
Regularly, a group of seven writers, photojournalist, cartoonist and computer lay out artists composed
one group. Normally, they are given two to three hours to accomplish the two phases and come up with a four-
page newsletter that is A4 coupon bond in size.
How to write articles of different types- news, opinion. Science, feature and sports was discussed during the
Grade 7 and 8 Journalism class. In Grade 9 and Grade 10, your skill in lay outing a page will be polished and
enhanced.
To get the most out of these discussions, you need to focus your attention and believe that this skill can
be yours with diligence, patience and perseverance. Another inspiration for you to take advantage of this
learning is that this skill is in demand since everything is done with the use of computer. If you are really good,
this can be your source of livelihood in the future or a part-time job during summer vacation. So, learn and learn
well.
I. Layouting a Page
A. What is a layout?
Consists of the arrangement of illustrations, texts, and graphics on a page which is to be printed
Includes the selection of font styles and colors
Also known as “makeup”
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
The headlines should complement each other and pictures should not distract the eyes too
much
Look at the sample page on the left. Is there unity and harmony among the pictures?
Are there pictures that distract the eyes too much? Are there pictures that distract the eyes too much?
Balance
Deals with the feeling of equality or
gravitational equilibrium in weight
Occult/Asymmetric Balance – visual units are
not identical but are placed in positions that
somehow produce a “hidden” balance Inside
pages should be laid out as facing page units
How is balance achieved in the sample layout of a
page on the right?
Emphasis
Involves the differentiation between the more
important and the less important
News articles must be displayed according to
importance through its position, style,
and size of the headline
In the sample layout on the left, which is the most
important story? How is it emphasized? Which is the most
important picture? Why do you say so? Where is the least
important story placed?
Contrast
Refers to the blending of units as one
Every headline or photograph on a page contrast with adjoining
materials
Contrasting adjacent headlines will help emphasize the importance of
each other
1. Tombstoning- This is the arrangement of the headline Martial Law idineklara 4 patay sa sunog sa QC
Xxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx
2 Xxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx
EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
4 patay sa sunog sa QC
Martial Law idineklara
This is used for news subhead: This style is used when topic This reversed subhead helps or-
bold type, centered and a bit changes that consist of short ganized catalog-style stories
larger than text assorted bits and pieces into labeled sections
Use Initial caps- Initial caps are classy way to begin features, columns or specially-packaged news
stories. They are also decorative alternative to subheads for breaking up a long column of texts
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COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Use dingbats- dingbats are ridiculous-sounding term used to describe an endless assortment of
typographic characters like these
Some dingbats are too silly to use in a sober-minded newspaper. Some are just right to relieve
long legs of text.
Others like bullets and squares can help
Had left it in one instant. It was dull, cold,
itemize lists within texts. Remember, however:
livid. The body was also.
Use bullets or squares for three or more
related items.
Fewer than that, it looks odd. There was a great deal of blood. Wh
Keep bullet items short and punchy. Like this.
Don’t overdo it. Use bullets only for emphasis.
4. An assemble one- stories of the same number of columns placed on top of one another.
Arrange stories in such a way that stories of the same
Number of columns do not come on top of one another Tip to avoid an assemble one type of lay out
Good: Senate approves 2019 budget Not Good: SENATE APPROVES 2019 BUDGET
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Ex. All set for Ms. Universe Pageant kicker is in smaller font
size
E. Use of Cuts
Pictures or cuts add appeal to the
newspaper pages through the following:
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COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Can you tell which part of this front page is the nameplate?
How will you describe the nameplate?
What information are included in the nameplate?
Samples of Nameplate
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Work to Do:
Cut out or photo copy different nameplates of different newspapers and magazines. Paste them in
coupon bonds.
Nameplates are designed using the photoshop app. Download this app in your PC or laptop and
familiarize yourself with this app. If you are already familiar with this app, get practice exercises from
your school paper adviser
In the nameplate of this newspaper, which shows its identity, an object that is always there in every
issue of their paper?
Let us take a look at some of the nameplate of our school paper, THE RAINBOW TIMES.
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Rainbow
T Rainbow
TIMES
Official School Organ of EMA EMITS College Philippines
THE EARS
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
THE UMBRELLA
Is the space above the name plate. The index of the inside pages can be found there
most of the time like this.
Work to Do:
Go to the library and examine some newspapers available in there. Note other things that are found in
the umbrella.
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
III
NM
N
DD
EE
XX
I
N
D
E
X
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Banner headline is the headline of the most important story in the front page. It is written in
the largest font among the headlines in the front page. The story under it is the banner story. The
banner story occupies the most number of columns in the front page. It is the most important story.
On Writing Good Headlines What What Are Headlines For?
Keep headlines conversational. Write
them the way people speak. Headlines They summarize story content
should not read like a telegram They help prioritize stories since
Write in present tense, active voice. bigger stories get bigger headlines
Senate approves 2019 budget
They entice readers into reading
X Senate approved budget the story
They anchor story design to help
X Budget approved by senate
organize the page
Avoid bad splits
Sox catch X Sox catch
up with Yankees
Yankees in playoffs
Headline Styles
Kickers lead into AN EARLY TREAT
headlines by using
Duterte okays unconditional cash transfer
word or phrase to Xxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxx
label topic or catch Xxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxx xxxxxxxxx
your eye. They are Xxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxx xxxxxxxxx
usually much Xxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxx xxxxxxxxx
smaller than the Xxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxx xxxxxxxxx
main head set in a Xxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxx xxxxxxxxx
Xxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxx xxxxxxxxx
contrasting style or
Xxxxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxx xxxxxxxxx
weight
Slammers This
two-part head uses Hula hoops: a hot new hit for millennials
a boldface word or XXXXX XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXX
phrase to lead into XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXX
XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXX
a contrasting main
headline.
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Tripods This
head comes in
three parts: a bold HULA HOOPS: Making a hot comeback like never before
word or phrase
(often all caps) xxxxxx xxxxxxxxxxxx xxxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxxxxx
and two lines of xxxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxxxxx
deck squaring off
along xxxxxxxxxxxxx xxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxxxxx
Side xxxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxxxxx
Text
Disadvantages:
Long vertical text can get tiring to read
Headlines are harder to write when they are these narrow
Page full of long, skinny text look dull
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Backward L shape
/\/\/\/\/\/\
This is a risky shape to do because readers may think the text start in the second
column which is higher.
Bad
Jumping text
Avoid forcing readers to jump blindly across art sandwiched between two
text columns. text columns
Bad
When your texts move like a snake like this, it means your
art art and cuts are badly placed as well. Readers will be so
Confused as to what to read next.
Ugly
Work to Do
Go to the Library and photocopy , then cut out different text shape arrangement in newspaper
pages.
If
A
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Story
Turns Out
EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Trim the text For news stories, it is alright to cut the end paragraphs since
it is written in an inverted pyramid style. Hence, cutting the end will just cut
off not-so-important details. For other types of articles, care must be exercised
in trimming texts.
Trim a Photo you can resize the photo so you can crop it more tightly.
Drop a line from the headline Shorten the headline by restating it.
Or, use shorter words.
Trim an Adjacent Story If you think that story can no longer be shortened, try
trimming stories below or above it to make all elements fit into the page.
If Add more text Add more details to the story if you can.
A Enlarge a Photo Resize a photo to make it larger.
Story
Add a Lift Out Quote Find a meaningful remark that will attract the readers.
Turns Out
too Add a filler story These are one or two -inch-deep story whose length is enough to
Short in some white space in a page
Let us see how well you have learned some concepts in lay outing so far. Below is a lay out that uses
two photos. There are several things wrong with it. Can you identify what are wrong in this lay out?
/\/\/\/\/\/\/\/\/\/\/\/\/\/\
/\/\/\/\/\/\/\/\/\/\/ Headline
Cut
Cut
There are several things wrong in each of these lay out. Can you identify them?
/\/\/\/\/\/\/\/\/\/\/\/\/\/\ /\/\/\/\/\/\/\/\/\/\/\/\//\/\/
\
/\/\/\/\
/
/\/\/\/\/\/\/\\/\/\//\/\/\/\ /\/\/\/\/\/\/
\/\
/\/\/\/\/\/\
/\/\/\/\/\/\//\/\/\/
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COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
Let us take a look at another dummy of a page. Can you tell what is not good in their lay out?
1. 2.
3.
Cut or pictures - textbox with arrow indicating the flow of the text
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COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
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Let us See an Example: In this dummy, you want to lay out a 6- inch story with 2 column photo. It
can look like this in your dummy sheet:
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COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
More Practice
You cannot be an expert in page design by merely reading this and other books discussing this
matter. You need to practice the principles you have learned.
1. What will your two best options when you are tasked to lay-out a 5-inch story without photo.
Your newspaper is a five-column paper.
a. When it is located at the top of a page
b. When it is located at the bottom of the page
2. You are tasked to lay out a 9-inch story with one mug shot that is 3 inches deep in one column.
What are your three best options for dummying this story?
3. You are tasked to lay out an inside page in a 5-column format. The available space for news is 6
inches deep and the full page across (the five columns). You need to dummy two stories: one 15
inches long, the other 10 inches. Neither has art. You can trim one inch out of either story, if
necessary-but no more. How many design options can you make for this?
4. Here is Page 1 of a typical tabloid. It uses a five-column format. The left hand column is reserved
for news briefs. Design the remaining space in this page with the following three elements:
a. A 10-inch lead story with a good horizontal
The Gazette photo
Briefs b. An 8-inch story with a horizontal photo
c. A 4-inch special news feature story.
5. Here is an inside page of a tabloid. On the right side, there is a column reserved for news briefs.. Draw a
dummy to show how you will design this page with the following elements:
a. A lead story- about 15 inches long but cuttable. Accompanying the story is a strong, deep vertical
photo
b. A secondary story- about 12 inches long but cuttable. A mug shot accompanies the story.
c. A short, bright feature story about 4 inches long.
Level Up!
After you have learned the different concepts of lay outing, it is time to level up. It is time to put your
learning using technology. There are several applications that can be used to lay out the pages of your
newspaper. Most common application used is the Pagemaker, Publisher and the In-design Application.
But, competitions in press conferences demand that the In-design App be used in lay outing the school
paper. So, let us learn a few basics in using this app.
→ publishing software used to create media such as magazines, books, and other publications
→ it is used to design all pages for yearbook and newspaper
→ each document with two facing pages is a spread
→ hundreds of spreads make up a yearbook/newspaper
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COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
palette
toolbar
Spread
grids:
grey boxes are 2 pica x 2 pica
white lines are 0p6
margins:
anything outside will
not be printed
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EMA EMITS COLLEGE PHILIPPINES
COLLABORATIVE WRITING FOR DESKTOP PUBLISHING
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