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Vision Mission

Jollibee's vision is to be the dominant number one branded eat-out company in the Philippines. Their vision statement outlines their desire to boost industry standards and provide satisfying experiences for customers. It also defines their strategic plans for expansion and future goals. Their mission is to serve great tasting food and bring the joy of eating to everyone. They target families, kids, teens and adults. Jollibee aims to be a family-focused brand and comfort place for people through their affordable, quality foods and friendly service.

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Monina Amano
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638 views

Vision Mission

Jollibee's vision is to be the dominant number one branded eat-out company in the Philippines. Their vision statement outlines their desire to boost industry standards and provide satisfying experiences for customers. It also defines their strategic plans for expansion and future goals. Their mission is to serve great tasting food and bring the joy of eating to everyone. They target families, kids, teens and adults. Jollibee aims to be a family-focused brand and comfort place for people through their affordable, quality foods and friendly service.

Uploaded by

Monina Amano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Vision

" To be the Dominant Number One in Branded Eat-Out in the Philippines "

The vision statement of Jollibee, Foods Corporation are focusing about its desires and their
plans to achieve its long term goals. This vision are boosting fast food industry standards, to
have a lots of customers and also provide or give satisfaction to their customers. It also includes
the strategic plan for the future that defines what and where Jollibee wants to be in the future.
Their statement is inspirational, because it showings a desired future state of a company and
what it wants to achieve over time and it is clear for the future goals because of its willingness
to be Dominant Number one and that they looks to the future to seek greater expansion
opportunities.
Even they experience some challenges, the success in them is still there and they continue
to focus on their future goals which are seek to open 450 new restaurants and the Jollibee
plans to bring its famous chickenjoy to more places in major expansion and their future goals or
plan is their preparation for the full recovery from the pandemic.

Mission

" To serve great tasting food, bringing the joy of eating to everyone"

Jollibee target market are the " Traditional Filipino Market ", kids 3-12 years old, teens 13-24
years old, and adults 28-38 years old. They established their image to be for everyone. In
traditional Filipino family, they want to focus on family too because it's an important things to
Filipinos so they want to show the importance of family, showing to eat together with your love
ones, tha'ts why they make the Jollibee the number one family food chain in the Philippines.

Jollibee foods corporation provided speed service and fast delivery service. Each outlet
ensures clean, friendly and efficient service. They offer and serve great tasting, high quality and
affordable food products include hamburger, hotdogs, and fried chicken along with Asian spring
rolls, spaghetti, soups, and ice cream.

They serve up great tasting food with the warm and friendly service, that's why their
product makes it unique. Specially their chickenjoy which is delicately hand-breaded to be
crispylicious on the outside, with a secret marinade making it juicylicious on the inside. It is the
reason why customers buy it over others. Also in the Jollibee mission statement " We bring
great taste and happiness to everyone " which is right. There are lots of people whose hobby to
go a fast food chain everytime they sad or facing dificulties, which is this perfect place is
Jollibee. Because when they eat they relieve their stress or sad. It helps problematic persons to
become happy even for a while and it becomes their comfort place. Aside from this, Jollibee
help to makes the family gathered and to have their bonding by eating together.

Reference :

https://www.jollibee.com.ph/vision-and-mission/#:~:text=To%20serve%20great%20tasting
%20food,joy%20of%20eating%20to%20everyone.

https://www.thrillist.com/amphtml/news/nation/jollibee-expansion-plan-2021-new-locations-
restaurants

https://www.dnb.com/business-directory/company-
profiles.jollibee_foods_corporation.77a51b7dd7b265a8b967871c7dade13d.html#:~:text=Its
%20flagship%20Jollibee%20chain%20features,Red%20Ribbon%20(bakery%20items)

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