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What Is Email Marketing ??

The document discusses email marketing, including what it is, why it is effective, how to build an email list, setting goals, using subject lines and calls to action effectively, email automation, and concluding that email marketing requires testing to find the most effective strategies.

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GANESH RAJA S
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35 views

What Is Email Marketing ??

The document discusses email marketing, including what it is, why it is effective, how to build an email list, setting goals, using subject lines and calls to action effectively, email automation, and concluding that email marketing requires testing to find the most effective strategies.

Uploaded by

GANESH RAJA S
Copyright
© Public Domain
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Email

Marketing
02
What is email marketing?

Email marketing is one segment of a company’s


overall digital marketing strategy.
Email marketing is the use of email to promote
products or services and to develop a
relationship with a database of existing and
potential customers, that helps us achieve our
marketing goals.
Why email marketing?
03
Email marketing is still the best performing marketing
channel, outperforming others like social media, search
engine optimization, paid search and affiliate
marketing. In fact, according the the DMA, email
marketing’s return on investment (ROI) is up to £32.28
for every £1 spent, from £30.03 the previous year.
The main reason is that email marketing is the only
channel that allows companies to target their audience
with personalized messages, which not only enables
them to promote their products/services, but also to
build and nurture relationships with clients at different
stages of the customer lifecycle.
Build your email marketing contact list
04
Step one when planning your email marketing strategy
is actually having people to send your emails to. There
are many ways to grow your customer base organically:
using your different channels, providing incentives,
relying on word-of-mouth… Overall, emailing is all about
testing different things. One method might work more
quickly for you, or a combination might be best, so it’s a
good idea to try different ones out.
But remember, under GDPR, you need to ensure that
you’re only emailing people that have given you explicit
consent. Make sure you have a clear consent message
and that you’re keeping proof of consent for all your
customers.
Email marketing goals: How to define them
05
As we said at the beginning, email is the best marketing
channel, driving the highest ROI. It’s a great way to
attract new customers and keep existing ones
engaged. But, just like with every other marketing
channel, email is nothing without a clear email
marketing strategy.
So before you jet off thinking you’re all set, you need to
define your goals. Decide what constitutes success for
each campaign and use this as a benchmark in A/B
testing and comparing campaign performance. This
will give you a clear indication of your ROI and whether
you’re doing all that you can to boost it.
06
Mastering the secret weapons of email
marketing

Subject line
From name
Preheader
Call-to-action
07
Email campaigns to get you started

The great thing about email marketing is that you can


gain real-time, in-depth insights into your audience and
use this to hone your marketing strategy. Whether your
first campaign’s metrics successfully meet your goals
or not, it’ll be an excellent learning experience.
Before you get to know your subscribers better and
adapt your email marketing to their interests, you have
to rst check that they’re happy to be contacted by you.
08 Email marketing automation

Email Automation allows you to send the right email to


the right contact, at the right time. Automating this
process will not only save you resources, but it will also
strengthen your relationship with your customers,
increase engagement, build trust and, most importantly,
improve your ROI. Email Automation allows you to set
predefined scenarios that trigger a series of workflows,
like welcome drip campaigns, anniversary messages or
abandoned cart emails.
The Best EmailSuit

Create High- Converting Cash-Pumping Emails In 5


Minutes Without Writing A Single Word Yourself Or
Hiring A Copywriter

<<CLICK HERE>>
Conclusion on Email Marketing
Although creating a winning email marketing strategy can take
some time, in this guide we’ve given you the tools to get you started.
There may be a fair bit of ground to cover before sending that first
email, but we’ve broken the process down into simple steps.
However, email marketing is a learning experience, and even if one
thing works for some businesses, it doesn’t mean it’ll work for
yours.

If you want to get EMAIL Marketing Success for free


<<Click Here>>

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