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Application of Text Classification and Clustering of Twitter Data For Business Analytics

This document discusses using text classification and clustering of Twitter data for business analytics. It describes how companies can analyze social media data to understand customer sentiments towards products and services to improve branding and marketing strategies. The conclusion states that evidence-based decision making through sentiment analysis allows companies to strategically position themselves according to customer feedback. Hardware requirements include a Pentium IV 2.4 GHz processor, 40GB hard disk, 512MB RAM and Windows XP/7 operating system. Software requirements are Python and MySQL database.

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shital
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97 views

Application of Text Classification and Clustering of Twitter Data For Business Analytics

This document discusses using text classification and clustering of Twitter data for business analytics. It describes how companies can analyze social media data to understand customer sentiments towards products and services to improve branding and marketing strategies. The conclusion states that evidence-based decision making through sentiment analysis allows companies to strategically position themselves according to customer feedback. Hardware requirements include a Pentium IV 2.4 GHz processor, 40GB hard disk, 512MB RAM and Windows XP/7 operating system. Software requirements are Python and MySQL database.

Uploaded by

shital
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Application of Text Classification and Clustering of Twitter Data

for Business Analytics

Abstract — In the recent years, social networks in business are gaining

unprecedented popularity because of their potential for business growth.

Companies can know more about consumers’ sentiments towards their products

and services, and use it to better understand the market and improve their brand.

Thus, companies regularly reinvent their marketing strategies and campaigns to fit

consumers’ preferences. Social analysis harnesses and utilizes the vast volume of

data in social networks to mine critical data for strategic decision making. It uses

machine learning techniques and tools in determining patterns and trends to gain

actionable insights.

Conclusion

The outcome of evidence-based decision making contributes to the improvement

of a brand. Having a text analysis of customer feedback and reviews allows

effective quality management. With sentiment analysis, companies can now

strategically reposition their businesses according to customers’ sentiments.

SYSTEM REQUIREMENTS:

HARDWARE REQUIREMENTS:

• System : Pentium IV 2.4 GHz.

• Hard Disk : 40 GB.

• Floppy Drive : 1.44 Mb.

• Monitor : 15 VGA Colour.


• Mouse : Logitech.

• Ram : 512 Mb.

SOFTWARE REQUIREMENTS:

• Operating system : - Windows XP/7.

• Coding Language : Python

• Data Base : MYSQL

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