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Research On Kano Model Based On Online Comment Data Mining

This document summarizes a research study that combines data mining techniques and the Kano model to analyze online product reviews and determine customer requirements. It extracts comment information from online products to understand real customer demands but notes this does not reflect differences in requirements. The study uses data mining to identify product feature themes and sentiment analysis to determine Kano model parameters. It then obtains weighted customer demands. The feasibility of this approach is demonstrated through an analysis of mobile phone reviews.

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shital
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70 views

Research On Kano Model Based On Online Comment Data Mining

This document summarizes a research study that combines data mining techniques and the Kano model to analyze online product reviews and determine customer requirements. It extracts comment information from online products to understand real customer demands but notes this does not reflect differences in requirements. The study uses data mining to identify product feature themes and sentiment analysis to determine Kano model parameters. It then obtains weighted customer demands. The feasibility of this approach is demonstrated through an analysis of mobile phone reviews.

Uploaded by

shital
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Research on Kano Model Based on Online Comment

Data Mining

Abstract - The opinion mining and the sentiment analysis of the network

comment are the key points of the text analysis. By excavating the comment

information of the online products, the real demand of the customers can be

obtained, however it does not reflect the differences among the requirements. In

this paper, we come up with the ideal to combine the data mining technology with

the Kano model, first we discover the feature theme of the product by establishing

the comment mining model, and analysis the sentiment of the comment through

machine learning to acquire the parameters of Kano model such as the initial

importance. Finally obtain the real demand of multiple customers as well as the

weight of demand. Although we take research on mobile phone products on the net

market to proved its feasibility and effectiveness.

Conclusion

This article takes the online product reviews as the object, through the combination

of data mining technology and Kano model, realizes the classification of customer

requests and weight calculation, realizes the quantification and objectivity of Kano

model. It can be effectively integrated with QFD, avoiding the drawbacks of

traditional integration methods.

SYSTEM REQUIREMENTS:

HARDWARE REQUIREMENTS:

• System : Pentium IV 2.4 GHz.

• Hard Disk : 40 GB.

• Floppy Drive : 1.44 Mb.


• Monitor : 15 VGA Colour.

• Mouse : Logitech.

• Ram : 512 Mb.

SOFTWARE REQUIREMENTS:

• Operating system : - Windows XP/7.

• Coding Language : Python

• Data Base : MYSQL

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