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3 PILIHAN STRATEGIS RS:

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BERSAING, BERJEJARING,

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ATAU KELUAR?

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dr. Ediansyah, MARS, MM

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Disampaikan dalam webinar Hospitalpreneur Talk

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ik
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• Perubahan Perilaku Pasien Perubahan Lingkungan AGILITY

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• Perubahan Regulasi Bisnis SENSE & RESPON

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• Percepatan Digitalisasi
(Teknologi)

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Se

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2. Group Hospital (IPO)
• Siloam, Mitra keluarga, Hermina,
• KEUNGGULAN
Omni, Mayapada
Lingkungan BERSAING
• TRANSFORMASI

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Bisnis Kompetitif

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3. Semakin berkembangnya Start DIGITAL

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up Kesehatan

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• Menghubungkan pasien dengan
dokter, apotek dan lab

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tia
Se

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 CHART

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4
1. Jumlah peserta 223 juta
menciptakan kekuatan pembeli
tunggal (monopsoni power) Tuntutan TRANSFORMASI
2. Fokus

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Konsumen DIGITAL

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• Digitalisasi ( Platform JKN

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Mobile)
• Cost & Quality

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Se

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 5. Rumah Sakit

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RS Kelas A = 60 (2%)

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RS Kelas B = 430 (15%)

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RS Kelas C = 1.524 (54%)

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RS Kelas D = 816 (29%)

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tia
Se

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 STRATEGY DEVELOPMENT PROCESS
ENVIRONMENTAL SCAN INTERNAL AUDIT

Political Labor skills

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Societal tren Equipment and technologies

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Technology SWOT Leadership

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Environment Managerial talent

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Legal Financial resources

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Opportunities and thread Strengths and weaknesses

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tia BUSINESS STRATEGY
Se

FUNCTIONAL STRATEGY

Operations Finance Marketing Human resources Information technology

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Screening

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Perawatan Isolasi Imunisasi

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COVID-19

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COVID-19 (PCR & Swab Antigen) COVID-19

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(ICU dan Tindakan)

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Se

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FRAMEWORK
SENSE & RESPON

Organization

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Agility

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Hospital
Environment Performance

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Turbulance

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• Revenue Growth
•

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Regulation • Profitability
• Customer Behavior Digital • Cash flow
•
•
Competition
Technology tia Transformation • Reputation
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• IT Infrastuctur
• Human Resources
• Finance

(Ediansyah,2021) 9
 STRATEGI

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Sumber Daya KEUNGGULAN

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SUMBER DAYA VRIN BERSAING

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BERKOMPETISI = KEUNGGULAN BERSAING
tia Key Competitive Advantage
Se
1. Access to government funding
V = Valuable 2. Effective cost controls
3. Minimazing empty beds
R = Rare
4. Economies of scope
I = hard to Immitate 5. Skilled workforce
N = non Substitute 6. Integration of Health &
Technology 10
 Strategy

Unique
A Different Set of
And Competitive
Activities

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Valuable Position Advantage

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Strategic

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Position

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KEUNGGULAN BERSAING

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M
tia
Se

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2. BERJEJARING

Environment Strategic Alliance Hospital

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Turbulance / Networking Performance

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• Regulation Value Creation • Revenue Growth

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• Customer Behavior • Information Technology • Profitability

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• Competition • Finansial Management • Cash flow

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• Technology • Accreditation • Reputation

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• Human Resources Management
• Nursing care
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• Claim Management
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• Supply Chain Management

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KONSEP
RS

RS RS

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ik
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M
a
RS RS

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M
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RS RS

RS
RS bisa fokus pada pelayanan pasien
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3. Keluar (EXIT)
Distress firm : Negative current operating profitability and little opportunity to recover

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ik
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Bankruptcy

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a
• Level of Cash

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• Leverage
Voluntary Liquidation

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• Secure debt
• Firm size tia
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Merger & Acquisition

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 a
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TERIMA KASIH

M
y a
ul
M
dr. Ediansyah, MARS, MM
tia
AHLI BISNIS DAN MANAJEMEN RUMAH SAKIT SETIA MULYA MEDIKA
Se
[email protected]