PROJECT ON BISLERI

PRESENTED BY
KHUSHBU SINGH
ROLL NO:28

PROFILE OF THE COMPANY

 Bisleri was originally an Italian company created by felic
Bisleri, who first brought the idea of selling bottled water in
india. Bisleri then was introduced in Mumbai in glass bottles in
two varieties bubbly and still in 1965.parle brought over
Bisleri(India) Ltd. In 1969 and started bottling water in glass
bottles under the brand name Bisleri. Later parle switched over
to non returnable bottles and finally advanced to containers. In
1995 ramesh j. chauhan started expanding Bisleri operations. In
2003 bisleri announced it’s venture to Europe after that Ramesh
j. chauhan sold his stake to Wakharikar and sons. But all
operations are under Ramesh j. chauhan.
Since 1995 Mr. Ramesh J. Chauhan has started expanding
Bisleri operations substantially and the turn over has multiplied
more than 20 times over a period of 10 years and the average
growth rate has been around 40% over this period. Presently
they have 8 plants & 11 franchisees all over India. They have
their presence covering the entire span of India. In future
ventures they look to put up four more plants in 06-07. They
command a 60% market share of the organized market.
Overwhelming popularity of 'Bisleri' & the fact that they
pioneered bottled water in India, has made us synonymous to
Mineral water & a household name. when we think of botteled
water we think Bisleri.
In endeavour to maintain strict quality controls each unit
purchases performs & caps only from approved vendors. They
produce our own bottles in-house. They have recently procured
the latest world class state of the art machineries that puts us at
par with International standards. That has not only helped them
improve packaging quality but has also reduced raw material
wastage & doubled production capacity. we can be rest assured
that we are drinking safe & pure water when we consume
Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the
Sweet taste of Purity !
The brand name Bisleri is so popular in India that it is used
as generic name for bottled water.

Management staff of company

BOARD OF DIRECTORS
Mr.Prakash chauhan(chairmen)
Mr.Ramesh chauhan(C.E.O)
AUDITORS

BANKER

LEGAL ADVISOR

LISTING IN STOCK EXCHANGE

MEANING
Listing means other people also have share in the company other
than stake holders.
NECCESSITY
It is neccery because it make company more reliable and known
to people. Also help people to invest in the company.
MARKET SHARE

PRODUCTION DEPARTMENT
PRODUCTION CYCLE
There are mainly three stages in the production cycle:
1. Disinfection: In this stage, water is collected from bore wells
which are then disinfected using chemicals.
2. Filterization: In this stage, water is passed through different
filters to kill the bacteria present in it. Then, the water is passed
on to the next level for filling up.
3. Filling: In this stage, the bottles are ozonated and then the
water is filled in the bottles.
PRODUCTION PROCESS:
1.Quality of management of water
Raw water which is collected from the wells is stored in a
tank which has a capacity to store 1 lakh liters of water. Then
the water is chlorinated to kill the bacteria present in the water
which is passed through 20 micro arcal filters. Then it is passed
through carbon filter which is used for removing activated
carbon and odor and also acts as chlorine remover. Then it is
passed through 10-micron filter. Then it goes through
REVERSE AUSMOSES PLANT, which contains semi-
pomitable membrane which removes dissolved solids and
bacteria of size 0.001 micron. It is passed through 1 micron and
0.5-micron filters. Then the water gets ozonated and passed
through 316 machine. Water is stored in 10000 liter tanks.
2. Blowing of bottles
The bottles in this factory are given the desired shape by
the use of blowing machines. These machines blow at a
temperature of 300 degrees Celsius. The machine used for the
blowing purpose is known as the Aoki machine. This machine
has a blowing capacity of 10 bottles per minute.
3. Filling of bottles
There are three types of filling machines, which are used
for the filling purpose. The different sizes of bottles that are filed
are of 500ml, 1liter, 1.2liters and 2liters respectively. First the
bottle gets ozonized when it is passed through jet machines. In
this the bottle gets integrated and disintegrated, it gets rinsed,
and then the water is filled into the bottles.
4. Filling of Jars:
The different sizes of jars are 5liters, 10liters and 20liters.
The jars are cleaned manually by soap and water. Then it is
cleaned with sodium hypo-chloride and virosin, which are
disinfectors. When jars are passed through washing machine
first it is rinsed with hot water, then disinfected and then it is
ozonated. Then jars are passed on to jar fillers where it gets
filled and the packing of sealed jars into boxes is done manually.
5. Laboratory Testing:
Every hour samples of water that are filled in to the bottles
are taken and various testing is done. First it is checked for odor
if any, presence of alkanity, chlorine and calcium. The water is
also checked in machines like ph meter, TDS (total dissolve
solids) meter, nephlometer, spectrophotometer and measuring of
tubility They also do aerobic  microbial count and pathogen
testing.
Human resource
 Human resources is a term used to described the
individuals who comprise the workforce of an organization
although it is also applied in labor economics to, for example,
business sectors or even whole nations. Human resource is also
the name of the function within an organization charged with the
overall responsibility for implementing strategies and policies
relating to the management of individuals.

Training and development

At the organizational level, a successful human resources
development program prepares the individual to undertake a
higher level of work,”organized learning over a given period of
time, to provide the possibility of performance change”. In this
settings, human resources development is the framework that
focuses on the organizations competencies at the first stage,
training, and then developing the employee, through education,
to satisfy the organizations long-term needs and the individuals’
career goals and employee value to their present and future
employers. human resources development can be defind simply
as developing the most important section of any business, its
human resource, by attainingor upgrading employee skills and
attitudes at all levels to maximize enterprise effectiveness.

Recruitment and selection

 Applicant recruitment and employee selection form a major
part of an organization’s overall resourcing strategies, which
identify and source people needed for the organization to
survive and succeed in the short to medium-term. Recruitment
activities needed to be responsive to the ever-increasingly
competitive market to secure suitably qualified and capable
recruits at all levels. To be effective, these initiatives need to
include how and when to source the best recruits, internally or
externally. Common to the success of either are well-defind
organizational structures with sound job design, robust task and
person specification and versatile selection processes, reward,
employment relations and human resource policies, underpinned
by a commitment for strong employer branding and employee
engagement and on boarding strategies. Our people are key to
our success.

Their skills, knowledge, ideas and enthusiasm drive our

business.
 We have high-quality, diverse work force and
employees who fulfill their potential.
 We have achieved this by giving them development and
advancement opportunities along with competitive
compensation and benefits that appropriately reward
performance.
 We communicate widely with employees to demonstrate
how their efforts
contribute to our success and listen their concerns.
 We also encourage them to align with our vision.
They also help employees implement company policies, meet
high standards of conduct and ensure that their behavior
reflects company values and policies

Marketing
MARKETING MIX
 The tools of marketing mix are combined in such a manner
that they give maximum mileage to the product from the factory
to the consumer’s hand.
 Product
 Price
 Place
 Promotion

PRODUCT
People satisfy their needs and wants with products and services,
a product is anything that can be offered to a market to satisfy a
need or want – The concept of product is not limited to physical
objects anythingcapabel of satisfying a need can be called a
product.
Consumer Buying Behaviour
 What influences consumers to purchase products or
services? The consumer buying process is a complex matter as
many internal and external factors have an impact on the buying
decisions of the consumer.When purchasing a product there
several processes, which consumers go through. These will be
discussed below.
 

1. Problem/Need Recognition
How do you decide you want to buy a particular product or
service? It could be that your DVD player stops working and
you now have to look for a new one, all those DVD films you
purchased you can no longer play! So you have a problem or a
new need. For high value items like a DVD player or a car or
other low frequency purchased products this is the process we
would take. However, for impulse low frequency purchases e.g.
confectionery the process is different.
 

2. Information search
So we have a problem, our DVD player no longer works
and we need to buy a new one. What’s the solution? Yes go out
and purchase a new one, but which brand? Shall we buy the
same brand as the one that blew up? Or stay clear of that?
Consumer often go on some form of information search to help
them through their purchase decision. Sources of information
could be family, friends, neighbours who may have the product
you have in mind, alternatively you may ask the sales people, or
dealers, or read specialist magazines like What DVD? to help
with their purchase decision. You may even actually examine
the product before you decide to purchase it.

3. Evaluation of different purchase options.

So what DVD player do we purchase? Shall it be Sony,
Toshiba or Bush? Consumers allocate attribute factors to certain
products, almost like a point scoring system which they work
out in their mind over which brand to purchase. This means that
consumers know what features from the rivals will benefit them
and they attach different degrees of importance to each attribute.
For example sound maybe better on the Sony product and
picture on the Toshiba , but picture clarity is more important to
you then sound. Consumers usually have some sort of brand
preference with companies as they may have had a good history
with a particular brand or their friends may have had a reliable
history with one, but if the decision falls between the Sony DVD
or Toshiba then which one shall it be? It could be that the a
review the consumer reads on the particular Toshiba product
may have tipped the balance and that they will purchase that
brand.

4. Purchase decision
Through the evaluation process discussed above consumers
will reach their final purchase decision and they reach the final
process of going through the purchase action e.g. The process of
going to the shop to buy the product, which for some consumers
can be as just as rewarding as actually purchasing the product.
Purchase of the product can either be through the store, the web,
or over the phone.