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Introduction To Research Methodology Part 1

This document discusses research methodology. It defines research as a systematic process of collecting and analyzing information to increase understanding of a phenomenon. The objectives of research are to gain new insights, accurately describe characteristics, determine frequencies of occurrences, and test hypotheses. Research is directed at solving problems, relies on empirical evidence, and applies scientific methods such as careful observation and experimentation. A good research study will have a clear purpose, detailed process, thorough planning, high ethics, limitations acknowledged, analysis useful for decision makers, unambiguous findings, and justified conclusions.

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171 views

Introduction To Research Methodology Part 1

This document discusses research methodology. It defines research as a systematic process of collecting and analyzing information to increase understanding of a phenomenon. The objectives of research are to gain new insights, accurately describe characteristics, determine frequencies of occurrences, and test hypotheses. Research is directed at solving problems, relies on empirical evidence, and applies scientific methods such as careful observation and experimentation. A good research study will have a clear purpose, detailed process, thorough planning, high ethics, limitations acknowledged, analysis useful for decision makers, unambiguous findings, and justified conclusions.

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levi
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We take content rights seriously. If you suspect this is your content, claim it here.
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RESEARCH METHODOLOGY

Prepared by,
Dr. Manohar Karade
Meaning

❖Research is an endeavour to discover answers to intellectual and practical


problems through the application of scientific method.

❖“Research is a systematized effort to gain new knowledge”.


-Redman and Mory.

❖Research is the systematic process of collecting and analyzing information


(data) in order to increase our understanding of the phenomenon about
which we are concerned or interested.
1.1What is research?
• Research is the process of finding solutions to a
problem after a thorough study and analysis of
the situational factors
• Research provides the needed information that
guides managers to make informed decisions
to successfully deal with problems
• The information provided could be the result of
a careful analysis of data gathered firsthand or
of data that are already available (in the
company)
Objectives of Research
❖The purpose of research is to discover answers through the application of
scientific procedures.

❖The objectives are:

➢To gain familiarity with a phenomenon or to achieve new insights into it –


Exploratory or Formulative Research.
➢To portray accurately the characteristics of a particular individual, situation
or a group – Descriptive Research.
➢To determine the frequency with which something occurs or with which it is
associated with something else – Diagnostic Research.
➢To test a hypothesis of a causal relationship between variables – Hypothesis-
Testing Research.
Characteristics of Research

❖Research is directed towards the solution of a problem.


❖Research is based upon observable experience or empirical evidence.
❖Research demands accurate observation and description.
❖Research involves gathering new data from primary sources or using existing
data for a new purpose.
❖Research activities are characterized by carefully designed procedures.
❖Research requires expertise i.e., skill necessary to carryout investigation,
search the related literature and to understand and analyze the data gathered.
❖Research is objective and logical – applying every possible test to validate the
data collected and conclusions reached.
❖Research involves the quest for answers to unsolved problems.
❖Research requires courage.
❖Research is characterized by patient and unhurried activity.
❖Research is carefully recorded and reported.
SCIENTIFIC METHOD
 ‘Science’ refers to the body of systematic and organised
knowledge which makes use of scientific method to acquire
knowledge in a particular field of enquiry.

 Scientific method is the systematic collection of data (facts)


and their theoretical treatment through proper observation,
experimentation and interpretation.

 Scientific method attempts to achieve a systematic


interrelation of facts by experimentation, observation, and
logical arguments from accepted postulates and a combination
of these three in varying proportions.
BASIC POSTULATES
IN SCIENTIFIC METHOD

 It relies on empirical evidence.


 It utilizes relevant concepts.
 It is committed to only objective
considerations.
 It presupposes ethical neutrality.
 It results into probabilistic predictions.
 The methodology is made known.
 Aims at formulating scientific theories.
CRITERIA OF A GOOD RESEARCH

 Purpose clearly defined.


 Research process detailed.
 Research design thoroughly planned.
 High ethical standards applied.
 Limitations frankly revealed.
 Adequate analysis for decision maker’s needs.
 Findings presented unambiguously.
 Conclusions justified.
 Researcher’s experience reflected.
QUALITIES OF A GOOD RESEARCH

• Systematic
• Logical
• Empirical
• Replicable
• Creative
• Use of multiple methods
NEED FOR RESEARCH

♪ EXPLORATION
♪ DESCRIBE
♪ DIAGNOSE
♪ HYPOTHESIS
♪ INDUCTIONS AND DEDUCTIONS

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