Softpro

India

E-commerce
& Digital
Marketing
MCQ
By Rohit Kumar

www.polyprep.co.in
1) World Wide Web (WWW) was introduced in the year ……………………

(a) 1994
(b) 1996
(c) 1992
(d) 1990

Answer - (a)

2) ……………….is an early form of E-commerce

(a) SCM
(b) EDI
(c) Both of these
(d) None of these

Answer - (b)

3) ………………..is concerned with the buying and selling information, products and services
over computer communication networks

(a) Commerce
(b) E-Commerce
(c) E-Business
(d) None of these

Answer - (b)

4) ………………..is a set of standards developed in the 1960s to exchange business information

and to do electronic transactions

(a) EDI
(b) Protocols
(c) TCP/IP
(d) None of these

Answer - (a)

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5) Which among the following product is suitable for E-Commerce ?

(a) Books
(b) Vegetables
(c) All of these
(d) None of these

Answer - (a)

6) ……………allows a business application on the computer of one organization to

communicate directly with the business application on the computer of another company.

(a) EDI
(b) Protocols
(c) Standards
(d) Business applications

Answer - (a)

7) Electronic Exchange of business documents in a standard format is known as ………………

(a) E-commerce
(b) E-Business
(c) EDI
(d) None of these

Answer - (c)

8) ………………. is essentially a business process that connects manufacturers, retailers,

customers and suppliers in the form of a chain to develop and deliver products.

(a) E-commerce
(b) EDI
(c) Networking
(d) SCM

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Answer - (d)

9) Which of the following is not a party of SCM ?

(a) Suppliers
(b) Manufacturers
(c) Distributors
(d) Customers

Answer - (c)

10) ………………is a commercial process that includes production, distribution, sales or

delivery of goods and services through electronic means

(a) E-commerce
(b) SCM
(c) EDI
(d) None of these

Answer - (a)

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 E Commerce – 2
1. Among the alternate models of B2B e-commerce,……is the best means to obtain a
competitive advantage in the Market place.

(a) Process based

(b) strategic relationship based
(c) transaction based
(d) any of these

Answer - (b)

2 ……………..focus on producing a highly integrated value proposition through a managed

process.

(a) hubs
(b) community
(c) contents
(d) none of these

Answer - (a)

3 …………………is basically a concept of online marketing and distributing of products and

services over the internet

(a) B2G
(b) B2E
(c) B2C
(d) B2B

Answer - (c)

4 ……………………..e-commerce consists of the sale of products or services from a business to

the general public

(a) B2G
(b) B2E
(c) B2B
(d) B2C

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Answer - (d)

5. Which of the following is not suitable for a B2C transaction ?

(a) clothes
(b) flowers
(c) airline reservation
(d) none

Answer - (d)

6 ……………..e-commerce transaction has the advantage of eliminating middlemen.

(a) B2G
(b) B2C
(c) B2B
(d) B2E

Answer - (b)

7………………….e-commerce involves customers gathering information, purchasing and

receiving products over an electronic network

(a) B2G
(b) B2E
(c) B2B
(d) B2C

Answer - (d)

8. Which among the following is not an user of B2C e-commerce ?

(a) manufacturers
(b) distributors
(c) Publishers
(d) none

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Answer - (d)

9 ………………….e-commerce involves the electronic facilitation of transaction between

customers through some third party.

(a) C2C
(b) B2E
(c) B2B
(d) B2G

Answer - (a)

10. Which among the following is an example of C2C ?

(a) e-Bay
(b) Amazon.com
(c) Rentalic.com
(d) all of these

Answer - (d)

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E Commerce – 3
1 …………………is a class of advertising methods which are considered unethical and may even
be illegal

(a) Advertorials
(b) pop-up ads
(c) Spam e-mail
(d) malware

Answer - (d)

2 ……………….is the most common way for purchasing an online advertising

(a) CPM
(b) CPC
(c) Any of these
(d) none of these

Answer - (c)

3 ………………are animated full screen ads placed at the entry of a site before a user reaches
the intended content.

(a) pop-up ads

(b) Intromercials
(c) Spam e-mail
(d) malware

Answer - (b)

4 ………………….are interactive online ads that require the user to respond intermittently in
order to wade through the message before reaching the intended content.

(a) Ultramercials
(b) pop-up ads
(c) Spam e-mail
(d) malware

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Answer - (a)

5 ……………facilitates transactions between buyer and sellers by providing comprehensive

information and ancillary services, without being involved in the actual exchange of goods
and services between the parties.

(a) Metamediary
(b) Intermediary
(c) middlemen
(d) all of these

Answer - (a)

6 ………………is any transaction, involving the transfer or rights to use goods and services,
which is initiated and or completed by using mobile access to computer mediated networks
with the help of an electronic device.

(a) Mobile Commerce

(b) e-commerce
(c) both of these
(d) none of these

Answer - (a)

7 …………….provide security and privacy for the use of the web page content

(a) HTTP
(b) html
(c) FTP
(d) none of these

Answer - (a)

8 …………………….website is one that changes or customizes itself frequently and

automatically based on certain criteria

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(a) Dynamic website
(b) Static Website
(c) phish site
(d) none of these

Answer - (a)

9 ………………site is created to fraudulently acquire sensitive information such as pass words

and credit card details, by masquerading as a trustworthy person or business.

(a) Dynamic website

(b) Static Website
(c) phish site
(d) none of these

Answer - (c)

10 ……………….in the e-commerce may be a holder of a payment card such as credit card or
debit card from an issuer

(a) customer
(b) issuer
(c) Merchant
(d) Acquirer

Answer - (a)

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E Commerce – 4
1. Companies use………………………networks to automate employee related corporate
processes.

(a) B2G
(b) B2E
(c) B2B
(d) P2P

Answer - (b)

2. Which among the following is not a B2E application

(a) Online Insurance policy management

(b) Online supply requests
(c) Special employee offers
(d) Locate application and tax forms

Answer - (d)

3 ……………………..streamlines the flow of information and self service capabilities through

automation

(a) SCC
(b) CRM
(c) CRP
(d) SCM

Answer - (a)

4 ………………is a global web in which millions of users are communicating with each other
with the help of computers.

(a) Internet
(b) WWW
(c) both of these
(d) None of these

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Answer - (a)

5 …………………is an application layer protocol for distributed, collaborative, hypermedia

information systems.

(a) html
(b) HTTP
(c) Bothe of these
(d) None of these

Answer - (a)

6. English physicist Tim Berner’s Lee was famous for the establishment of …………………..in
1990.

(a) internet
(b) WWW
(c) Intranet
(d) none of these

Answer - (b)

7 ………refers to a kind of e-commerce which refers to a company selling or buying from

other company

(a) B2G
(b) B2E
(c) B2B
(d) P2P

Answer - (c)

8. Which of the following is not an example for B2B e-commerce ?

(a) Sending and receiving orders

(b) Invoice and shopping

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(c) all of these
(d) none of these

Answer - (d)

9. A company that manufacturers bicycles may use the internet to purchase tyres from their
suppliers. This is an example of-----------transaction.

(a) B2G
(b) B2E
(c) B2B
(d) P2P

Answer - (c)

10 …………..sites act as an intermediary between someone wanting a product or service and

potential providers

(a) brokering sites

(b) Information sites
(c) industry portals
(d) none of these

Answer - (a)

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 E Commerce – 5
1. A ………………is an electronic file that uniquely identifies individuals and websites on the
internet and enables secure confidential communications

(a) Digital signature

(b) Digital certificates
(c) SSL
(d) none of these

Answer - (b)

2. The information Technology Act [IT ACT] came into effect on

(a) 16th November 2000

(b) 15th December 2000
(c) 17th October 2000
(d) none of these

Answer - (c)

3. Information sent over the Internet commonly uses the set of rules called……………………

(a) TCP/IP
(b) FTP
(c) HTTP
(d) gopher

Answer - (a)

4 ……………………….is a person who breaks in or trespasses a computer system

(a) Hacker
(b) Snooper
(c) operator
(d) spoofer

Answer - (a)

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5. E-mail which contain useless material is termed as……………

(a) Spam
(b) useless mail
(c) trunk mail
(d) Junk mail

Answer - (d)

6. India has enacted the first IT Act in the year……………………

(a) 2001
(b) 2002
(c) 2009
(d) 2000

Answer - (d)

7. Which of the following crimes were not covered under IT (Amendment) Act, 2008 ?

(a) Cyber terrorism

(b) Child pornography
(c) Video voyeurism
(d) None of these

Answer - (d)

8. Trade mark, copyright, patent law etc comes under the purview of……………………

(a) Data protection

(b) Telecommunication laws
(c) Intellectual property laws
(d) None

Answer - (c)

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9 ……………….is a programme designed o replicate and spread generally with the victim being
oblivious to its existence

(a) hacker
(b) software
(c) Computer virus
(d) none of these

Answer - (c)

10. Which one of the following is not a principle of e-commerce ?

(a) privacy
(b) integrity
(c) authentication
(d) none of these

Answer - (d)

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E Commerce - 6
1. A……………portal is a specialized entry point to a specific market place or industry niche.

(a) Vertical portal

(b) horizontal portal
(c) both of these
(d) none of these

Answer - (a)

2 ………………..are general interest portals covering a wide range of topics and features

(a) Vertical portal

(b) horizontal portal
(c) both of these
(d) none of these

Answer - (b)

3. Which among the following is an example for vertical portal ?

(a) i-village
(b) Yahoo
(c) Google
(d) Net scape

Answer - (a)

4. A portal that helps to establish relations and to conduct transactions between various
organizations is termed as………………

(a) B2B portals

(b) C2C portals
(c) both of these
(d) none of these

Answer - (a)

5. A …………………….is a software that scours the internet collecting data about every website
and every webpage within it

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(a) spiders
(b) Search Engines
(c) robots
(d) none of these

Answer - (b)

6. Search Engines databases are selected and built by computer robot programs
called………………

(a) spiders
(b) Search Engines
(c) robots
(d) none of these

Answer - (a)

7. Which among the following is not an example for Search engine ?

(a) Google
(b) MSN
(c) Alta vista
(d) none of these

Answer - (d)

8. Web pages are prepared using their language as…………………

(a) html
(b) FTP
(c) HTTP
(d) None of these

Answer - (a)

9. A web page is transferred to users computer through ……………………..

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(a) html
(b) FTP
(c) HTTP
(d) None of these

Answer - (c)

10. The user reaches this page when they specify the address of a website

(a) Home page

(b) Web page
(c) Summary page
(d) None of these

Answer - (a)

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E Commerce – 7
1 ……………..is a card with a microchip that can be used instead of cash and coins for
everything from vending machines to public transportation.

(a) Debit Card

(b) credit card
(c) Electronic purse
(d) any of these

Answer - (c)

2 ………………is basically a secure gate between our organization data and internet.

(a) Network firewall

(b) Antivirus
(c) both of these
(d) none of these

Answer - (a)

3 ……………………encrypts payment card transaction data and verifies that both parties in the
transaction are genuine.

(a) SSL
(b) SET
(c) both of these
(d) none of these

Answer - (b)

4 ………………is automated methods of recognizing a person based on a physiological or

behavioral characteristic.

(a) Biometrics
(b) PIN
(c) both of these
(d) none of these

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Answer - (a)

5. In Biometrics,…………………………ID system is designed to prevent more than one person

from using a single identity

(a) Positive ID system

(b) Negative ID system
(c) both of these
(d) none of these

Answer - (a)

6. In Biometrics,…………………………ID system is designed to prevent one person from using

more than one identity

(a) Positive ID system

(b) Negative ID system
(c) both of these
(d) none of these

Answer - (b)

7 …………………..are program developed by some dishonest people to destroy the computer

system and the valuable information in it.

(a) Network firewall

(b) computer virus
(c) both of these
(d) none of these

Answer - (b)

8. Which among the following is not an example for computer virus ?

(a) Chernobyl
(b) Melissa

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(c) I Love You
(d) None of these

Answer - (d)

9 ……………………are special type of software meant for limiting the risks of being hit by
computer viruses

(a) Network firewall

(b) Antivirus
(c) both of these
(d) none of these

Answer - (b)

10. A……………….is a person who gains unauthorized access to a computer network for profit,
criminal mischief or personal pleasure.

(a) Hacker
(b) spoofer
(c) operator
(d) none of these

Answer - (a)

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E Commerce – 8
1. The purpose of ………………page is to provide links to other pages

(a) Home page

(b) Web page
(c) Summary page
(d) None of these

Answer - (a)

2 ……………is an example for a software that visits suggested pages and return the
appropriate information to be indexed by the search Engine

(a) Robot
(b) Spiders
(c) Ants
(d) All

Answer - (d)

3 ……………………..ads appears as rectangular graphics near the top of the page

(a) Banner ads

(b) floating ads
(c) interstitials
(d) Unicast ads

Answer - (a)

4 ………………….ads take up the entire screen and are more powerful than banner ads.

(a) Banner ads

(b) floating ads
(c) interstitials
(d) Unicast ads

Answer - (b)

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5 ………………………….is a form of advertisement on the web that appears between web pages
that the user requests.

(a) Banner ads

(b) floating ads
(c) interstitials
(d) Unicast ads

Answer - (c)

6 ……………………is basically a TV commercial that runs in the browser window.

(a) Banner ads

(b) floating ads
(c) interstitials
(d) Unicast ads

Answer - (d)

7. Advertisements take the form of a website copy are called…………………

(a) Advertorials
(b) pop-up ads
(c) Spam e-mail
(d) none of these

Answer - (a)

8 ………………..is the most unwanted of online advertising methods.

(a) Advertorials
(b) pop-up ads
(c) Spam e-mail
(d) none of these

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Answer - (b)

9 …………………..is an unsolicited e-mail sent to every e-mail address that a business can find

(a) Advertorials
(b) pop-up ads
(c) Spam e-mail
(d) none of these

Answer - (c)

10 …………………..is the buying and selling of goods and services through wireless handled
devices such as cellular phone and Personal Digital Assistants

(a) Mobile Commerce

(b) e-commerce
(c) both of these
(d) none of these

Answer - (a)

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E Commerce – 9
1.……………….is the exchange of goods or items or commodities and services or applications
used for money and deals the money matters

(a) E-commerce
(b) Commerce
(c) Both of these
(d) none

Answer - (b)

2. …………….is an approach to deliver information differentiated business values called

services by combining the system and process generally called resources

(a) E-business
(b) E-commerce
(c) any of these
(d) none

Answer - (a)

3. ……………….always operate on intranet

(a) E--commerce
(b) E-Business
(c) EDI
(d) None of these

Answer - (b)

4. Which among the following is not an example for E-commerce

(a) Amazon.com
(b) Baazar.com
(c) E-trade.com
(d) None of these

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Answer - (c)

5. ……………….and ………………… were the enabling technologies that laid the ground work for
E-commerce

(a) SET and SCL

(b) SCM and ERP
(c) EDI and EFT
(d) None of these

Answer - (c)

6. ………………were the first to establish prominent E-commerce Brands

(a) Baazar.com
(b) E-bay and Amazon
(c) E-trade.com
(d) none of these

Answer - (b)

7. …………….is a systems approach to Managing the entire flow of information, materials, and
services from raw material suppliers through factories and warehouses to the end
customer.

(a) CRM
(b) SRM
(c) EDI
(d) SCM

Answer - (d)

8. …………….is a form of supply chain where a series of assembly operations are carried out
to obtain the final product

(a) Converging supply chain

(b) Diverging supply chain

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(c) Any of these
(d) None

Answer - (a)

9.…………………is a form of supply chain where a wide variety of finished goods are produced
with limited number of raw material or components.

(a) Converging structure

(b) Diverging structure
(c) Any of these
(d) None

Answer - (b)

10……………………is the exchange of services, information or product from one business to a

government agency

(a) B2G
(b) B2E
(c) B2B
(d) P2P

Answer - (c)

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E Commerce - 10
1 ……………….acts like a gate keeper that examines each users identification before allowing
them to enter to the organization’s internal networks.

(a) Network firewall

(b) Antivirus
(c) both of these
(d) none of these

Answer - (a)

2 …………..Prevents unauthorized communication into and out of the network, allowing the
organization to enforce a security policy on traffic between its network and the internet.

(a) Network firewall

(b) Antivirus
(c) both of these
(d) none of these

Answer - (a)

3. SET means ………………

(a) Standard Electronic Technology

(b) Standard Electronic Transfer
(c) Secure Electronic Transaction
(d) None of these

Answer - (c)

4. The verification of credit card is done by using…………….. with a communications link to

the merchants acquiring bank

(a) Credit card payment terminal

(b) Point of Sale
(c) All of these
(d) none of these

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Answer - (c)

5. Creating illegitimate sites that appear to be published by established organizations by

unscrupulous artists is termed as…………………

(a) Spoofing
(b) Snooping
(c) Sniffing
(d) None of these

Answer - (a)

6. Gain entry into the user’s system and scan your file system for personal information is
known as……………….

(a) Spoofing
(b) Snooping
(c) Sniffing
(d) None of these

Answer - (b)

7 ………………attacks are difficult and are only successful if the attacker knows something
about the shopper

(a) Spoofing
(b) Snooping
(c) Sniffing
(d) Guessing passwords

Answer - (d)

8 …………………is the process of making information unintelligible to the unauthorized user.

(a) Spoofing
(b) Snooping
(c) Sniffing

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(d) Cryptography

Answer - (d)

9 ………………….is the reverse process of encryption, to make the information readable once
again

(a) Spoofing
(b) Decryption
(c) Sniffing
(d) Cryptography

Answer - (b)

10. A………………….provides a way to associate the message with the sender and is the
equivalent of an ordinary signature.

(a) cyber signature

(b) Digital signature
(c) SSL
(d) none of these

Answer - (b)

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E Commerce – 11
1. Peer to Peer [P2P] is also used to describe ………………………

(a) C2C
(b) B2E
(c) B2B
(d) B2C

Answer - (a)

2 …………………….is an online auctioning site that facilitates the trade of privately owned
items between individuals.

(a) e-Bay
(b) Amazon.com
(c) Rentalic.com
(d) all of these

Answer - (a)

3. Monster.com is an example of ……………………..website

(a) C2C
(b) B2E
(c) B2B
(d) B2C

Answer - (a)

4 ………………….is an internet network that allows users with the same network in software to
connect to each other’s hard disks and exchange files

(a) B2C
(b) B2E
(c) B2B
(d) P2P

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Answer - (d)

5. This is a protocol which allows files to be transferred from one computer to another
computer

(a) TCP/IP
(b) FTP
(c) HTTP
(d) none of these

Answer - (b)

6. A ……………….is a document, typically written in plain text interspersed with formatting

instructions of html

(a) Web page

(b) home page
(c) domain
(d) none of these

Answer - (a)

7 ………………….is the first page of a web site.

(a) Web page

(b) home page
(c) domain
(d) none of these

Answer - (b)

8 ……………..allows the person to type ion just the main word or words and the site will come
in

(a) Web page

(b) home page
(c) domain

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(d) none of these

Answer - (c)

9. ”Google” is one of the most popular………………..

(a) Portal
(b) Browser
(c) Search Engine
(d) none of these

Answer - (c)

10. A ………………….. presents information from diverse sources in a unified way in a web site.

(a) Web portal

(b) Link page
(c) Both of these
(d) none of these

Answer - (c)

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E Commerce – 12
1 ……………….is a financial institution that establishes an account with a merchant and
processes payment card authorization and payments

(a) customer
(b) issuer
(c) Merchant
(d) Acquirer

Answer - (d)

2. In …………………..type of payment system customer is allowed to spend only up to the

amount that have pre deposited into account.

(a) Prepaid
(b) Post paid
(c) both of these
(d) none of these

Answer - (a)

3 ………………type of payment system is highly useful to those customers who would like to
control overspending,

(a) Prepaid
(b) Post paid
(c) both of these
(d) none of these

Answer - (a)

4 ……………………….credit card gives all the advantages of a normal credit card without
worrying about the interest charges

(a) Prepaid
(b) Post paid
(c) both of these
(d) none of these

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Answer - (a)

5 ……………………facility helps the customer to pay only a small amount of the total
outstanding and revolve the rest of the payment to the next month.

(a) Cash advance

(b) Revolver
(c) Tele draft
(d) None of these

Answer - (b)

6 …………………..is the system of purchasing cash credits in relatively small amounts, storing
the credits in our computer, and then spending them, when making electronic purchases
over the internet.

(a) E-cash
(b) Digicash
(c) Cyber cash
(d) any of these

Answer - (d)

7 ………………….is a financial instrument which can be used more than once to borrow money
or buy products and services on credit.

(a) Credit card

(b) E-Cheques
(c) E-cash
(d) none of these

Answer - (a)

8. To accept a credit card for payment, we have to open a …………………account with our bank

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(a) Savings Bank
(b) Current account
(c) Merchant account
(d) any of these

Answer - (c)

9. A……………………..is a device that includes an embedded integrated circuit Chip [ICC] that
can be either a secure micro controller or equivalent intelligence with internal memory or a
memory chip alone.

(a) smart Cards

(b) E-Cheques
(c) E-cash
(d) none of these

Answer - (a)

10 ………………..is a kind of payment card that transfers fund directly from the consumer’s
bank account to the merchants account

(a) Debit Card

(b) Electronic purse
(c) credit card
(d) any of these

Answer - (a)

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Digital Marketing

1. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above

Ans : D

Explanation: Digital marketing is often referred to as online marketing, internet marketing

or web marketing.

2. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above

Ans : D

Explanation: All of the above is a type of digital marketing activity.

3. Which of the following is not a traditional forms of digital marketing?

A. radio
B. TV
C. billboard
D. All of the above

Ans : D

Explanation: All of the above is not a traditional forms of digital marketing.

4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic
devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online

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 D. Digital marketing is often referred to as online marketing, internet marketing or web
marketing.

Ans : C

Explanation: Digital marketing can be done both online and offline.

5. How many main pillars of digital marketing?

A. 2
B. 4
C. 3
D. 5

Ans : A

Explanation: The 2 main pillars of digital marketing are online marketing and offline
marketing.

6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-
way dialogue) and can be described as a situation or mechanism through which marketers
and a customer (e.g. stakeholders) interact usually in real-time is known as:

A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing

Ans : C

Explanation: Marketing that moves away from a transaction-based effort to a conversation

(i.e. two-way dialogue) and can be described as a situation or mechanism through which
marketers and a customer (e.g. stakeholders) interact usually in real-time is known
as:Interactive marketing.

7. In the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. This was known as:

A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.

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Ans : C

Explanation: The first 10 years of the web was characterized by what we call Web 1.0,
wherein the web was heavily used as a static publishing and/or retailing (transactional)
channel.

8. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B

Ans : D

Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging,
podcasting, video streams, wireless text messaging, and instant messaging.

9. A website`s front - or home page should include_____________

A. A lengthy description of the organization

B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above

Ans : D

Explanation: A website`s front - or home page should include none of the above options.

10. This is the process of marketing accomplished or facilitated through the application of
electronic devices, appliances, tools, techniques, technologies and or systems:

A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing

Ans : C

Explanation: This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies and or
systems:Electronic marketing

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This section focuses on "SEO" in Digital Marketing.
1. SEO stands for_____________.

A. Search Engine Optimization

B. Search Engine Optimum
C. Search Electronic Optimization
D. None of the above

Ans : A

Explanation: SEO stands for Search Engine Optimization

2. If a website's search engine saturation with respect to a particular search engine is 20%,
what does it mean?

A. 20% of the webpages of the website have been indexed by the search engine
B. Only 20% of the pages of the website will be indexed by the search engine
C. 20% of the websites pages will never be indexed
D. None of the above

Ans : A

Explanation: It means 20% of the webpages of the website have been indexed by the search
engine.

3. Which of the following items search engines don't want?

A. keyword stuffing
B. buying links
C. poor user experience
D. All of the above

Ans : D

Explanation: The items that the search engines don't want are: keyword stuffing, buying
links, and poor user experience (too many ads and high bounce rates).

4. For SEO site content should have?

A. meta descriptions
B. title tags
C. Both A and B
D. None of the above

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Ans : C

Explanation: Content on the site should have title tags and meta descriptions.

5. Which of the following factors have an impact on the Google PageRank?

A. The text used to describe the inbound link to a page of a web site
B. The total number of inbound links to a page of a web site
C. The subject matter of the site providing the inbound link to a page of a web site
D. The number of outbound links on the page that contains the inbound link to a page of
a web site

Ans : B

Explanation: The total number of inbound links to a page of a web site factors have an
impact on the Google PageRank.

6. Which of the following free tools/websites could help you identify which city in the world
has the largest search for the keyword : "six sigma"?

A. Alexa
B. Google Trends
C. Google Traker
D. WordTracker

Ans : D

Explanation: WordTracker free tools/websites could help you identify which city in the
world has the largest search for the keyword : "SEO".

7. Which of the following statements is correct with regard to natural links?

A. They are two way links

B. They are from authority websites
C. They are voluntary in nature
D. They are from .edu or .gov extension websites

Ans : C

Explanation: They are voluntary in nature is correct with regard to natural links.

8. Pages that are linked from other search engine is known as _________.

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 A. crawled pages
B. indexed pages
C. unindexed pages
D. root pages

Ans : B

Explanation: Pages that are linked from other search engine is known as indexed pages.

9. What is full form of FFA pages?

A. Free for Alternative links

B. Free for All Search Engine
C. Free for All links
D. Free for Alexa

Ans : C

Explanation: FFA is the abbreviation for Free for All links which are basically webpages that
allows anyone to submit his/her websites URL in their website for absolutely free of cost.

10. Which of the following search engines offers a popular list of the top 50 most searched
keywords?

A. Google
B. Yahoo
C. Bing
D. Lycos

Ans : D

Explanation: Lycos search engines offers a popular list of the top 50 most searched
keywords.
11. How much time period is required to get a Google page ranking?

A. 2 week
B. 1 week
C. 2 months
D. More than 3 months

Ans : D

Explanation: More than 3 months time period is required to get a Google page ranking.

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12. A Hallway Page is used to:

A. Attract visitors straight onto the Hallway Page from the search engines
B. Organizes the Doorway Pages
C. Guides people navigate to different Doorway Pages
D. Enables search engine bots to index the Doorway Pages

Ans : D

Explanation: A Hallway Page is used to Enables search engine bots to index the Doorway
Pages.

13. Which statement from the below options are true when it comes to RSS?

A. It is an XML form
B. This is Realtime streamlined syndication
C. Displaying static information
D. It is a Linux technology

Ans : A

Explanation: It is an XML form statement from the below options are true when it comes to
RSS.

14. What is the term for Optimization strategies that are in an unknown area of
reputability?

A. Blue hat techniques

B. Orange hat techniques
C. Grey hat techniques
D. Shady hat techniques

Ans : C

Explanation: Grey hat techniques is the term for Optimization strategies that are in an
unknown area of reputability.

15. If a website’s search engines get saturated with respect to a particular search engine by
20%, what is it exactly?

A. 20% of the web pages of the website have been indexed by the search engine
B. 20% of the website’s pages will never be indexed
C. Only 20% of the pages of the website will be indexed by the search engine

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 D. The website ranks in the first 20% of all websites indexed by the search engine for its
most important search terms

Ans : A

Explanation: f a website’s search engines get saturated with respect to a particular search
engine by 20%, it is 20% of the web pages of the website have been indexed by the search
engine.

16. The number of characters recommended for Title Tag?

A. 100
B. 70
C. 150
D. 50

Ans : B

Explanation: The number of characters recommended for Title Tag is 70.

17. Which of the following tactics can harm your search rankings?

A. Adding navigation links to your pages template

B. Using text that is the same color as your pages background
C. Linking to your site from other websites
D. None of the above

Ans : B

Explanation: Using text that is the same color as your pages background can harm your
search rankings.

18. What do the acronyms PA, DA, and PR stand for?

A. Personal authority, domain authority, parked rename

B. Page authority, domain age, page rank
C. Page authority, domain authority, page rank
D. None of the above

Ans : C

Explanation: Acronyms PA, DA, and PR stand for: Page authority, domain authority, page
rank.

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19. What does the term ""fat head"" refer to?

A. A really mean marketer

B. Search phrases over two words in length
C. Search phrases equal to or under two words in length
D. All of the above

Ans : C

Explanation: Fat head refer to : Search phrases equal to or under two words in length.

20. Which form of redirect/meta tag will transfer the most authority to the directed page?

A. Canonical
B. 301
C. 302
D. 303

Ans : B

Explanation: 301 form of redirect/meta tag will transfer the most authority to the directed
page.

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This section focuses on "Social Media Marketing"
1. Social networks are organized primarily around __________.

A. brands
B. people
C. discussions
D. interests

Ans : B

Explanation: Social networks are organized primarily around people.

2. Which social network is considered the most popular for social media marketing?

A. Twitter
B. Facebook
C. Linkdin
D. Whats App

Ans : B

Explanation: Facebook is the biggest social media site around, with more than two billion
people using it every month.

3. What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
C. Page rank
D. Edge rank

Ans : D

Explanation: Edge rank is the name for Facebook`s ranking algorithm.

4. Which of the following is an important aspect of creating blogs and posting content?

A. Using a witty user name

B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above

Ans : D

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Explanation: All of the above option is an important aspect of creating blogs and posting
content.

5. What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals

B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above

Ans : B

Explanation: micro-blogging means blogs with limited individual posts, limited by character
count typically.

6. What is "social media optimization"?

A. Creating content which easily creates publicity via social networks

B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks

Ans : A

Explanation: social media optimization means creating content which easily creates publicity
via social networks.

7. What would the marketing budget section of a marketing plan detail?

A. The cost to write the plan

B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above

Ans : C

Explanation: The marketing budget section of a marketing plan detail is the overall
marketing budget for a year.

8. What is the name of Facebook's analytic package?

A. Princeps
B. Viewership

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 C. Discover
D. Insights

Ans : D

Explanation: Insights is the name of Facebook`s analytic package.

9. How does creating a social network marketing plan differ from a traditional marketing
plan?

A. The brand image should be completely different for social marketing

B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
D. None of the above

Ans : B

Explanation: Creating a social network marketing plan differ from a traditional marketing
plan because the staff requirements and skill sets for social marketing are different.

10. Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?

B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above

Ans : C

Explanation: There are two functions of social media for business : Are you participating in
the conversation and sharing? and Are you listening and monitoring what is being said
about you?

11. What feature does LinkedIn offer for pay accounts?

A. Ability to post pictures

B. Increased abilities to connect directly and send messages to people
C. Ability to post in Groups and create a Group
D. Ability to block users

Ans : B

Explanation: LinkedIn offer for pay accounts to Increased abilities to connect directly and
send messages to people.

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12. Why is it important to post to a blog regularly?

A. It reduces the cost per blog post

B. It gives the social media marketing specialist something to do
C. It allows more chances for the company to put down the competition
D. Keep readers engaged and also gives search engines content to index

Ans : D

Explanation: Keep readers engaged and also gives search engines content to index is
important to post to a blog regularly.

13. How can a company use the same material for both traditional and social network
marketing?

A. Posting a luring comment on Twitter to the company site

B. Selling ad space on the company website
C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
D. Creating a magazine print ad with the company website

Ans : C

Explanation: Company use the same material for both traditional and social network
marketing for Utilizing a television ad campaign online as well on their site and sites such as
YouTube

14. How is site traffic useful in evaluating marketing?

A. Overall site traffic can be followed and a general idea of marketing's impact on it can
be determined
B. There is no correlation site traffic and marketing
C. Ads can send receivers to a specific landing page, which can be tracked
D. Product sales from the company website can be attributed directly to the marketing
campaign

Ans : C

Explanation: Site traffic useful in evaluating marketing for Ads can send receivers to a
specific landing page, which can be tracked

15. How does a blog directly impact sales of a company?

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 A. It is typically used as the way to disperse company coupons
B. It can be used to talk negatively about the competition
C. It tells customers what products to buy
D. Typically a blog does not directly create sales

Ans : A

Explanation: A blog directly impact sales of a company : It is typically used as the way to
disperse company coupons

16. What traditional marketing technique is YouTube closest to?

A. Print advertising
B. Radio advertising
C. Mail Advertising
D. Television advertising

Ans : D

Explanation: Television advertising is traditional marketing technique is YouTube closest.

17. What is another term for "social media"?

A. Advertising Socialization
B. Consumer Generated Media
C. Media Optimization
D. Consumer Media Advertising

Ans : B

Explanation: Consumer Generated Media is another term for "social media"

18. What is meant by "Marketing Creative"?

A. The employees in the marketing department

B. The methods used to distribute marketing material
C. The branding image of the company
D. The content for marketing and its creative aspect

Ans : D

Explanation: Marketing Creative: The content for marketing and its creative aspect

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19. What is one measure a company can use to validate the usefulness of its video posts on
YouTube?

A. The number of followers

B. The number of videos the company has up
C. The amount of views of the video
D. The sales volume of the company

Ans : C

Explanation: The amount of views of the video is one measure a company can use to
validate the usefulness of its video posts on YouTube.

20. How can a company convert posts on Twitter to sales?

A. Write demanding points about the competition

B. Write posts about personal information of the CEO
C. Creating posts which drive followers to their site
D. Marketing advertisements which are not serious

Ans : C

Explanation: A company convert posts on Twitter to sales by Creating posts which drive
followers to their site

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This section focuses on "Content Marketing"
1. In Content marketing the content should be?

A. valuable
B. relevant
C. consistent
D. All of the above

Ans : D

Explanation: Content marketing is a strategic marketing approach focused on creating and

distributing valuable, relevant, and consistent content to attract and retain a clearly defined
audience.

2. Content marketing aims ________.

A. drive profitable customer action

B. distract defined audience
C. lose defined audience
D. None of the above

Ans : A

Explanation: content marketing ultimately aims to drive profitable customer action.

3. Approximately how many businesses content marketing is used?

A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%

Ans : D

Explanation: content marketing is a practice now being used by 86%(app.) of businesses

today.

4. Which of the following is not a goal of of Content Marketing?

A. Engagement
B. Sales
C. Customer novice
D. Up-selling

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Ans : C

Explanation: Customer novice is not a goal of of Content Marketing.

5. Which of the following comes under content pyramid?

A. blog post
B. social update
C. tweets
D. All of the above

Ans : D

Explanation: All of the above options comes under content marketing.

6. Which of the following iis not a benefit of content marketing?

A. Increased sale
B. Better customers who have more loyalty
C. less engagement
D. Cost saving

Ans : C

Explanation: less engagement is not a benefits of content marketing.

7. The word "blog" is a shortened version of __________.

A. webblog
B. weblog
C. welog
D. vlog

Ans : B

Explanation: The word "blog" is a shortened version of "weblog," which is a mashup of the
words "web" and "log."

8. What is the full form of CMS?

A. Content Maintaince System

B. Content Management Site

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 C. Content Management System
D. Content Marketing System

Ans : C

Explanation: Content Management System (CMS) : The system a company uses to manage
the content of a website

9. A period where content collapses in on itself as audiences max out on their abilities to
consume it is known as ________.

A. Content Cliff
B. Copywriting
C. Cornerstone Content
D. Crowdsourcing

Ans : A

Explanation: Content Cliff : a period where content collapses in on itself as audiences max
out on their abilities to consume it.

10. The act of collecting, organizing, and sharing content is known as ________.

A. Crowdsourcing
B. Curation
C. Cornerstone Content
D. Digital Commerce

Ans : B

Explanation: Curation : The act of collecting, organizing, and sharing content

11. Content marketing is NOT?

A. A strategic marketing approach.

B. Just another name for social media marketing.
C. Focused on creating and distributing valuable, relevant, and consistent content.
D. Able to attract and retain a clearly defined audience.

Ans : B

Explanation: Although content marketers use social media to distribute content, they also
use websites, email newsletters, in-person events, and print.

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12. To make the business case for Content Marketing, you must present:

A. Your objectives and KPIs.

B. Your challenges and impact.
C. Industry best practices.
D. All of the above

Ans : D

Explanation: You need to build your business case on quantifiable business results your
executives will value. You must also be ready to compare the value of Content Marketing
with other marketing initiatives.

13. Which of the following is true?

A. You can leverage paid advertising to put your best content in front of the right target
audience.
B. Before creating more social media platforms, B2C content marketers should make sure
that they're using Facebook, YouTube, and Twitter as effectively as possible.
C. To make your social media content an effective B2C marketing tactic, you should
understand the unique characteristics of each social platform you consider working with.
D. All of the above

Ans : D

Explanation: All of the above statement are true.

14. Which of the following is NOT a best practice for producing content?

A. To produce remarkable content frequently, create hero "content for tent-pole events."
B. To produce valuable content consistently, create a series of scheduled hub" content."
C. To produce more content that your competitors, create lots of articles that are short,
unsubstantial, or otherwise lacking in helpful specifics.
D. To produce relevant content consistently, create help" content to answer queries."

Ans : C

Explanation: Producing thin content with little or no added value MAY have worked before
Google's first Panda update in February 2011, but producing low-quality content or shallow
pages doesn't work today.

15. Which of the following is NOT a best practice for developing focused, value-added
relationships with your influencers?

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 A. Pay established social media voices to promote your content for you.
B. Loosen the reins on influencers when you work together.
C. Create projects for specific initiatives, events, and product launches.
D. Monitor your influencers for real-time opportunities.

Ans : A

Explanation: Pay established social media voices to promote your content for you is NOT a
best practice for developing focused, value-added relationships with your influencers.

16. Which of the following is false?

A. Knowing your customer's intent helps you create content for the moments that
matter.
B. You must be ready to compare the value of Content Marketing with other marketing
initiatives.
C. Both A and B are true
D. Both A and B are false

Ans : C

Explanation: Both A and B are true.

17. Which group is the MOST likely to resist becoming part of a dedicated Content
Marketing group?

A. Email Marketing
B. Public Relations
C. Social Media Marketing
D. Video Marketing

Ans : B

Explanation: Public relations is the most likely to resist becoming part of a dedicated
Content Marketing group - claiming that PR is focused on media relations.

18. Which of the following are crucial tenets of measurement-focused marketing?

A. Focus on the right metrics.

B. Value your best customers.
C. Attribute value across the journey.
D. All of the above

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Ans : D

Explanation: Collectively, these points show how better measurement can improve
campaign effectiveness, help you get the credit you deserve for your programs and, most
importantly, ensure a better return on investment for all of your marketing.

19. If you use a social media analytics tool like True Social Metrics, what can you use it for
to get a better understanding of what content is effective - and what isn't?

A. Measure the real active engagement of users with your social media pages
B. Compare your results against that of your competitors and learn their best practices.
C. Analyze which topics and types of content are the most effective at engaging your
influencers.
D. All of the above

Ans : D

Explanation: You can also connect True Social Metrics to your Google Analytics account to
compare the performance and economic value of all your social media accounts as well as
find the most effective social networks for your business.

20. To create a Google-friendly site, which of the following is a step towards giving visitors
the information they're looking for?

A. Create a helpful, information-rich site.

B. Think about the words users would type to find your pages and include those words on
your site.
C. If your pages contain useful information, the content will attract many visitors and
entice webmasters to link to your site.
D. All of the above

Ans : D

Explanation: Another new ranking signal helps users find pages that are relevant and
mobile-friendly.

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This section focuses on "Email Marketing"
1. Which of the following comes under email marketing?

A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above

Ans : D

Explanation: All of the above options comes under email marketing.

2. Which of the following is not an advantage of email newsletters?

A. Email newsletters spread your brand awareness

B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content

Ans : B

Explanation: leverage the temporary content is not an advantage of email marketing.

3. Which of the following is most important metric to track email marketing?

A. CTR
B. Open rate
C. Click rate
D. All of the above

Ans : D

Explanation: All of the above options important metric to track email marketing.

4. what technique is used by legitimate marketers to customize offerings for specific

customers?

A. personalization
B. spamming
C. spoofing
D. None of the above

Ans : A

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Explanation: personalization is used by legitimate marketers to customize offerings for
specific customers.

5. select the features of a lead nurturing platform?

A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above

Ans : D

Explanation: All of the above is the features of a lead nurturing platform.

6. This is a term for the number of times that user click on links in a message or on a website
: it is much higher for legitimate marketing emails that for spam.

A. personalization
B. spamming
C. CTR
D. spoofing

Ans : C

Explanation: CTR is correct answer.

7. Identify the factor that enables tracking of good and bad reputation?

A. IP address
B. User engagement
C. Fequency
D. All of the above

Ans : A

Explanation: IP address is correct answer.

8. How important is the authentication process in email marketing?

A. Not Important
B. Can be skipped
C. Very Important
D. depend on individual

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Ans : C

Explanation: Email authentication is used as a way to verify that an email is from you or your
business. Email authentication is an important process in improving your deliverability score
and can also help to prevent spoofing and phishing scams.

9. In which type of email campaige, advertisment are sent to target group of customer?

A. Direct email marketing

B. Indirect email marketing
C. Spamming
D. spoofing

Ans : A

Explanation: Direct email marketing is correct answer.

10. Which of the following is correct size of email template before executing a campaign?

A. 15KB
B. 18KB
C. 20KB
D. 15MB

Ans : B

Explanation: 18KB is correct size of email template before executing a campaign.

11. In a marketing meeting, you suggested that the company should put more emphasis on
email marketing. What is the most compelling data statistic you should cite?

A. It is a cheap marketing tool.

B. It generates more ROI than other marketing channels.
C. People like emails.
D. Email can be integrated into social media.

Ans : B

Explanation: Email is the most effective marketing channel, and it is experiencing growth
over multiple years.

12. In developing your next email campaign, you have to make a case to develop a
responsive email. What is the key factor of responsive design to persuade your team?

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 A. People open emails on smartphones more than any other device.
B. Responsive design means designing for iPhones.
C. People open emails multiple times on a variety of devices. So, the email needs to
render properly regardless.
D. Responsive design means mobile-first thinking.

Ans : C

Explanation: Responsive design enables recipients to have similar experiences with the
same email on a variety of devices.

13. Using white space around an object will:

A. Waste space that could be used for marketing

B. Decrease readability
C. Enhance the object and draw attention to it
D. Make a border

Ans : C

Explanation: Use of white space emphasizes the content and makes the content
comprehensive.

14. How important is consistency in branding and subject lines?

A. The email becomes an extension of the brand and the format becomes recognizable.
B. Everything needs to be the same.
C. It isn't important.
D. Subject lines can be ignored.

Ans : A

Explanation: Developing a consistent brand communication style extends to the subject line
and offer.

15. A member of your team proposes to cap the subject line at 30 characters to increase
open rate and click rate. What points would you emphasize as the primary factors of open
rate and click rate?

A. Word length and frequency

B. Specific recipients and personalized message
C. List size and offer
D. Targeted industry and the day of the week

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Ans : B

Explanation: The data shows that personalization and relevance are the key factors in
subject lines and in successful email marketing campaigns.

16. Emails containing videos have higher open rates and click through rates.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A

Explanation: Emails containing videos have 19% higher open rates and 65% higher click-
through rates.

17. Open rates are more influenced by _____.

A. Industry
B. Word choice
C. Personalization
D. The day email is sent

Ans : C

Explanation: Personalization is the key factor in email design and development. Details such
as products, words, and industry along with the personalization increase the effectiveness.

18. What are the goals that marketers should strive for in email marketing?

A. Spend less time on email marketing.

B. Increase open rates and click rates.
C. Increase spam rates.
D. Decrease deliverability rates.

Ans : B

Explanation: Increasing open rates and click rates are the goals for marketers to constantly
evaluate and improve.

19. What is a best practice for sending an email communication from a brand?

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 A. Including only the employee name.
B. Including employee's first name.
C. Sending from multiple employee accounts.
D. Identifying the brand name.

Ans : D

Explanation: Identifying the brand name is a best practice. You can also include an
employee's name but always with the brand name.

20. What are the goals that marketers should strive for in email marketing?

A. Spend less time on email marketing.

B. Increase spam rates.
C. Decrease deliverability rates
D. Increase open rates and click rates.

Ans : D

Explanation: Increasing open rates and click rates are the goals for marketers to constantly
evaluate and improve.

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This section focuses on "Mobile Marketing" in Digital Marketing
1. Which of the following is the form of mobile marketing?

A. text
B. voice call
C. graphic
D. All of the above

Ans : D

Explanation: Mobile marketing is similar to advertising delivered over other electronic

channels such as text, graphic and voice messages.

2. Which of the following is most common delivery channel for mobile marketing?

A. text
B. voice call
C. graphic
D. Search engine marketing

Ans : A

Explanation: SMS messaging (text messaging) is currently the most common delivery
channel for mobile marketing.

3. what is the full form of LBS in mobile marketing?

A. Lead-based Service
B. List-based Service
C. Location-based Service
D. None of the above

Ans : C

Explanation: LBS Stand for Location-based Service.

4. what is the key aspects of sending effective push notifications?

A. Send highly personalized messages

B. Send with high frequency
C. Both A and B
D. None of the above

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Ans : A

Explanation: Send highly personalized messages is the key aspects of sending effective push
notifications.

5. what are 2 data-backed push messaging best practices?

A. Do not use promotional language

B. Send push notification during week (avoid weekends)
C. Schedule push message for afternoon
D. None of the above

Ans : B

Explanation: Send push notification during week are 2 data-backed push messaging best
practices.

6. Which of the following marketing based on very small, specific geographical locations (like
neighborhoods or even specific streets)?

A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above

Ans : A

Explanation: Hyperlocal based on very small, specific geographical locations (like

neighborhoods or even specific streets).

7. What is true about 2D barcodes?

A. barcodes cannot scan vertically

B. barcodes cannot scan horizontally
C. A mobile user can scan barcodes in the environment to access associated information.
D. Both B and C

Ans : C

Explanation: A mobile user can scan barcodes in the environment to access associated
information is true statement.

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8. How many % of mobile web users abandon pages if they don't load within 10 seconds?

A. 0.6
B. 0.65
C. 0.7
D. 0.75

Ans : B

Explanation: 65% of mobile web users abandon pages if they don't load within 10 seconds.

9. How many % of adults primarily use their smartphones to access content/information?

A. 0.85
B. 0.9
C. 0.95
D. 0.97

Ans : C

Explanation: 95% of adults primarily use their smartphones to access content/information.

10. How many maximum character are allowed in sms marketing?

A. 150 character
B. 160 character
C. 170 character
D. 180 character

Ans : B

Explanation: Keep the text under 160 characters.

11. What is Impression Share?

A. The percentage of times your ad was displayed divided by all possible impressions for
that search term.
B. The percentage of times your ad was displayed when it was eligible to be displayed.
C. The percentage of times your ad was displayed higher than your primary competitor.
D. The percentage of impressions you lost due to a low ad rank.

Ans : C

Explanation: Impression share : The percentage of times your ad was displayed higher than
your primary competitor.

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12. Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we
NOT see?

A. People spend more time with apps if they own a large screen mobile device
B. Overall time in app has increased over the last year
C. Smartphone users spend more time with apps than tablet users
D. Users who find your app organically and users who come from ads perform the same
once in-app

Ans : C

Explanation: Smartphone users spend more time with apps than tablet users.

13. In the Freemium model typically what percentage of users pay?

A. Almost all users - over 90%

B. Most Users - over 60%
C. Few Users - less than 20%
D. Users do not pay

Ans : C

Explanation: In the Freemium model typically Few Users - less than 20% percentage of users
pay.

14. Which of the following is NOT a type of mobile ad extension?

A. App extension
B. Call extension
C. Sitelink extension
D. Download extension

Ans : D

Explanation: Download extension is NOT a type of mobile ad extension.

15. More free users leads to ?

A. At More Ad Revenue
B. Less Ad Revenue
C. No change in Ad Revenue
D. None of the above

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Ans : A

Explanation: More free users leads to At More Ad Revenue .

16. Smart link to your app should auto-redirect based on which of the following
parameters?

A. Device type & OS

B. Screen size
C. OEM Brand
D. All of the above

Ans : A

Explanation: Smart link to your app should auto-redirect based on Device type & OS
parameters.

17. What type of devices may not have Google play installed?

A. Amazon Fire tablets

B. Very low cost devices
C. Devices sold in China
D. All of the above

Ans : D

Explanation: All of the above devices may not have Google play installed.

18. What metric should be used by an app developer to measure the maximization of Ad
Revenue on his app?

A. eCOM
B. eCPA
C. eCPI
D. None of the above

Ans : B

Explanation: eCPA metric should be used by an app developer to measure the maximization
of Ad Revenue on his app.

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19. What are Native Ads?

A. Ads that do not mention that they are ads

B. Ads that are built with Java
C. Ads that look & feel like the app
D. All of the above

Ans : C

Explanation: Native Ads : Ads that look & feel like the app.

20. Which of the following can help monetize a free app?

A. Ad Revenue
B. In-App Purchase
C. Both A and B
D. None of the above

Ans : C

Explanation: Ad Revenue and In-App Purchase can help monetize a free app.

21. At stage of user browsing app store page of your app what is the objective?

A. Maximize usage
B. Maximize conversion
C. Maximize interest
D. All of the above

Ans : B

Explanation: At stage of user browsing app store page of your app Maximize conversion is
the objective.

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This section focuses on "Pay Per Click" in Digital Marketing
1. What is full form of PPC pages?

A. Per Pay Click

B. Pay Per Click
C. Prize per click
D. Both A and B

Ans : B

Explanation: Pay Per Click, commonly known as PPC, refers to a model of internet
marketing.

2. The formula of Pay-per-click is?

A. Advertising cost ($) + Ads clicked (#)

B. Ads clicked (#) / Advertising cost ($)
C. Advertising cost ($) / Ads clicked (#)
D. Ads clicked (#) * Advertising cost ($)

Ans : C

Explanation: Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)

3. What are the following factors behind Successful PPC Advertising?

A. Keyword Relevance
B. Landing Page Quality
C. Quality Score
D. All of the above

Ans : D

Explanation: All of the above options are the factors behind Successful PPC Advertising.

4. PPC advertising offers a unique opportunity to __________.

A. Generate Leads at High Costs

B. Grow Your Customer Base
C. Generate Leads at Low Costs
D. Both B and C

Ans : D

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Explanation: PPC advertising offers a unique opportunity to Grow Your Customer Base and
Generate Leads at Low Costs.

5. The most effective AdWords ad headlines ______.

A. include the company name or website domain name

B. do not contain the most important keywords
C. directly relate to the keywords being searched
D. are written in all capital letters

Ans : C

Explanation: The most effective AdWords ad headlines directly relate to the keywords being
searched.

6. To indicate a keyword as an exact match, which of the following should be used?

A. Quotations
B. Brackets
C. Parenthesis
D. Semicolon

Ans : B

Explanation: To indicate a keyword as an exact match, Brackets should be used.

7. Single-word or general keywords are ______

A. too broad and can lead to clicks from people who don't know what you're offering
B. excellent for your return on investment
C. useful in generating highly targeted traffic for your site
D. good for preventing irrelevant traffic

Ans : A

Explanation: Single-word or general keywords are too broad and can lead to clicks from
people who don't know what you're offering.

8. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad
groups per campaign.

A. 1,1
B. 10,25

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 C. 25100
D. No Limit, No Limit

Ans : C

Explanation: An AdWords Standard Edition account can house up to 25 campaigns and 100
ad groups per campaign.

9. What formula does Google use to determine the actual CPC when an advertisers ad is
clicked on?

A. Clicks / Impressions
B. QS * Max CPC (bid)
C. Position * QS
D. Impressions * Clicks

Ans : B

Explanation: QS * Max CPC (bid) formula Google use to determine the actual CPC when an
advertisers ad is clicked on.

10. Google determines an ad`s rank based on:

A. your website`s performance in Google`s natural search results.

B. your CPC bid
C. your keyword`s quality score on Google and its CPC.
D. the length of time you have been an AdWords advertiser.

Ans : C

Explanation: Google determines an ad`s rank based on : your keyword`s quality score on
Google and its CPC.
11. What are the steps in the buying funnel?

A. Interest, consideration, buy, retention

B. Awareness, shopping, learning, buying
C. Awareness and interest, consideration, buy, retention
D. Awareness, learn, buying, shopping

Ans : C

Explanation: The first step in the buying funnel focuses on potential customers first learning
about a product (awareness) and wanting to learn more (interest). The next step focuses on
them considering what product/service to buy (consideration), following which they
purchase. The last step focuses on customer retention/lifetime customer value.

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12. What is the difference between semantic and syntactic match types?

A. Semantic match type focuses on the actual words; and syntactic match type focuses on
the meaning of the words.
B. Syntactic match type focuses on the actual words; and semantic focuses on the
meaning of the words.
C. Syntactic match type is an old match type that you can no longer create.
D. Each match type can show up for words in any order as long as all your keywords are in
the search term

Ans : B

Explanation: Semantic match types focuses on the meaning of the search term to match
with your keywords and syntactic focuses on the words themselves regardless of the
meaning.

13. If you are building a brand new PPC account; and you want to start with your top
converting terms, where is a good place to research where to find these terms?

A. Your analytics account

B. Your search console account
C. Your merchant center account
D. Your local business account

Ans : A

Explanation: Your analytics account should have a breakdown of your top search queries,
especially if you've also added Google Search Console to your analytics account. This is good
research to utilize to see how people are finding you and your previous conversion rates on
these types of words.

14. What is the advantage of using multi-ad group testing?

A. Can find insights across multiple ad groups

B. Can find the best ad for each keyword
C. Can find the best ad for a single targeting type
D. Can test high traffic ad groups

Ans : A

Explanation: Multi-ad group testing aggregates data across ad groups and lets you find the
best headlines or descriptions and insights across the ad groups in a test.

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15. Which ad extension allows you to send traffic to different pages on your website?

A. Structured snippet
B. Call
C. Sitelink
D. Callout

Ans : C

Explanation: Sitelink allows you to create a short line of text that links to a specific page on
your website about that text.

16. What is an affinity audience?

A. Users who are similar to your remarketing list

B. Users who are in-market to buy a product
C. Users who show a long term interest in a topic
D. Users who are similar to your customer match list

Ans : C

Explanation: Affinity audiences are comprised of users who have shown a long term interest
in a topic, such as shutterbugs who are interested in cameras and taking pictures. These
users may or may not be currently in the market for a new product.

17. Where do you create a remarketing list?

A. In Google Ads
B. In Google Analytics
C. In Google Remarketing Console
D. In Google Ads or Google Analytics

Ans : D

Explanation: You can create a remarketing list in Google Ads or Google Analytics. If you
create remarketing lists in Google Analytics, you must connect Google analytics to Google
Ads to use your list in your Google Ads targeting.

18. What is an advantage of using bid rules?

A. Full automation of your bidding

B. Automation of your manual bid process

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 C. Automatic application of phone call data to your bidding
D. Receive bid assistance based upon the likelihood of a conversion

Ans : B

Explanation: When you use bid rules, you can change bids based upon various conditions
such as your keyword is below your target CPA or above your target ROAS. This lets you
automate your manual bids with conditional rules.

19. When you need to create thousands of ad groups, what is the best tool to use?

A. Bulk interface creator

B. Report editor
C. Keyword Planner
D. Google Ads Editor

Ans : D

Explanation: The Google Ads Editor allows you to import bulk data from a spreadsheet into
the editor and then post it to your account. This is the easiest way to create many ad groups
at once.

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This section focuses on "Conversion Rate Optimization" in Digital Marketing.
1. What is the full form of CRO?

A. Cost Rate Optimization

B. Conversion Rate Optimization
C. Click Rate Optimization
D. None of the above

Ans : B

Explanation: CRO stands for Conversion Rate Optimization.

2. What is true about CRO?

A. CRO is the process of optimizing the site to increase the likelihood that visitors
B. Conversion Rate is a key metric in e-commerce
C. The higher the conversion rate, the better.
D. All of the above

Ans : D

Explanation: All the above statement are true.

3. What is formula of CRO?

A. Leads Generated / Website Traffic x 100

B. Leads Generated * Website Traffic / 100
C. Leads Generated + Website Traffic x 100
D. Leads Generated + Website Traffic / 100

Ans : A

Explanation: Leads Generated / Website Traffic x 100 = Conversion Rate %

4. Which of the following true statement about CRO?

A. Decreased ROI
B. Improve user base
C. Increased acquisition cost
D. All of the above

Ans : B

Explanation: Improve user base true statement about CRO.

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5. Which of the following is most common areas where companies evaluate CRO?

A. A/B testing
B. Customer Journey Analysis
C. Segmentation
D. All of the above

Ans : D

Explanation: companies evaluate CRO through all the above options.

6. What is the most used testing method for improving conversions?

A. A/B testing
B. Multivariate
C. Multi-armed bandit
D. None of the above

Ans : A

Explanation: For 2 years running, A/B testing has been the most used method.

7. When does conversion rate optimization give diminishing returns?

A. Once your conversion rate is 30%

B. In 5 years
C. Once you don't see a dramatic increase in results
D. Never

Ans : D

Explanation: conversion rate optimization give diminishing returns never.

8. For every $92 spent acquiring customers, How much money is spent converting them?

A. 1
B. 2
C. 15
D. 55

Ans : A

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Explanation: $1 spent acquiring customers

9. What does HiPPO stand for?

A. Highest Pay Per Optimization

B. Highest Investment Per Platform
C. Higher Increased Payout Per Optimization
D. Highest Paid Person's Opinion

Ans : D

Explanation: HiPPO stand for Highest Paid Person's Opinion.

10. In 2011 alone, Google ran roughly ______ A/B tests.

A. 5000
B. 6000
C. 7000
D. 8000

Ans : C

Explanation: In 2011 alone, Google ran roughly 7,000 A/B tests.

11. Which of these most accurately defines the process of Conversion Optimization?

A. Making many big changes rapidly and seeing which change has the fastest results
B. Making small incremental changes over time and seeing which change has the best
results
C. Making several small changes to your website and seeing the result
D. Frequently changing the layout of your website and seeing if sales improve

Ans : B

Explanation: Conversion Optimization is about making small incremental changes and

assessing the result of each change.

12. Which are the two central pillars of business success for Conversion Optimization to
succeed?

A. Customer Focus and Continuous Improvement

B. Continuous Improvement and Marketing
C. Marketing and Customer Focus
D. User Experience and Sales

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Ans : A

Explanation: Customer focus and continuous improvement are the two central pillars of
business success in Conversion Optimization.

13. Which of the following is crucial to finding out if your design actually works?

A. Rough design
B. Storyboarding
C. Hyperlinking
D. Usability testing

Ans : D

Explanation: Usability testing is crucial to finding out if your design actually works.

14. What is the area that is often overlooked in conversion-rate optimization?

A. Internet performance
B. Hyperlinks
C. Mobile devices
D. Website performance

Ans : D

Explanation: An area that is often overlooked in conversion-rate optimization is website

performance.

15. Which of the following shows you the parts of the page that are getting the most
attention from your visitors?

A. Hot Map
B. Feng-GUI
C. Heat Map
D. None of the above

Ans : C

Explanation: Heat maps or attention maps show you the parts of the page that are getting
the most attention from your visitors.

16. Why should you always try to use short, clear sentences on your web pages?

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 A. Readers do not trust longer sentences
B. Readers cannot read long sentences
C. Readers have a short attention span
D. Longer sentences can be confusing to readers

Ans : C

Explanation: The short attention span of readers is the reason why short sentences work
best on your web pages.

17. How can you exceed your customer's expectations?

A. By changing the appearance of the product regularly

B. By providing something unique in the way you offer the service, either in the nature of
the service or the energy with which you offer it
C. By providing huge discounts on your products or services
D. By placing reviews prominently on your website

Ans : B

Explanation: You can exceed your customer's expectations by providing something unique in
the way you offer the service, either in the nature of the service or the energy with which
you offer it.

18. Which of the following factors have an impact on the effectiveness of your blog?

A. Images and photos

B. Language you use to blog
C. Popularity of your blog
D. Timing and the type of content you post

Ans : D

Explanation: The timing and the type of content you post have an impact on the
effectiveness of your blog.

19. Which is the best way to maintain your personalized email list?

A. Focusing on segmentation
B. Having a large email list, even though it is unresponsive
C. Adding email addresses often
D. Having the old email list intact

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Ans : A

Explanation: Focusing on segmentation and choosing your segments carefully is one of the
ways to maintain responsive email lists.

20. All conversion optimization must start with which of the following factors?

A. Analytics
B. Review
C. Scripting
D. None of the above

Ans : A

Explanation: All conversion optimization must start with analytics.

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This section focuses on "Web Analytics" in Digital Marketing
1. In order to identify the users, web analytics tools need to report on?

A. user sessions
B. Unique users
C. Page Views
D. All of the above

Ans : A

Explanation: In order to identify the users, web analytics tools need to report on user
sessions (also referred to as visits).

2. Which of the following method used to identify user sessions?

A. IP address
B. authenticated user
C. user agent
D. All of the above

Ans : D

Explanation: There are different techniques to identify users such as IP addresses, user
agent and IP address combination, cookies, and authenticated user.

3. The most common user identification technique is via?

A. Sessions
B. Cookies
C. Segmentation
D. page views

Ans : B

Explanation: Nowadays, the most common user identification technique is via cookies which
are small packets of data that are usually deposited on the users computer hard disk when
the person visits a website.

4. The focus of web analytics is to understand the?

A. users of a site
B. User behavior
C. User activities
D. All of the above

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Ans : D

Explanation: The focus of web analytics is to understand the users of a site, their behavior,
and activities.

5. The immediate purpose of analyzing digital analytics data is to:

A. Make better decisions about your business

B. Generate more revenue from your website
C. Define the ideal customers for your business
D. Drive more traffic to your website

Ans : A

Explanation: Although all answers are good, (a) is the best option because it encompasses
all others.

6. Which of the following statements is incorrect?

A. You should leverage the 5W (+1H) technique to plan and design a dashboard.
B. Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective
dashboards.
C. You should provide usability-related (heuristics) recommendations without actual data
in your dashboards.
D. Designing an effective dashboard (or report) is similar to developing a website.

Ans : C

Explanation: You should never provide usability-related (heuristics) recommendations

without actual data in your dashboards.

7. What are the three areas of expertise of a Center of Excellence?

A. Instrumentation / Analysis / Recommendations

B. Business Outcomes and Actions / Enabling Capabilities / Analysis
C. Instrumentation / Enabling Capabilities / Analysis
D. None of the above

Ans : B

Explanation: The three areas of expertise of a Center of Excellence are Business Outcomes
and Actions/ Enabling Capabilities/ Analysis.

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8. You want to understand if users use their mobile phone to access your site. Which of the
following approach is preferable?

A. Ask "Are you using a mobile phone to access our site?" Yes/No
B. Ask "Which type of device are you using to access our site?" with choices: Desktop
computer/Mobile Phone/Tablet
C. Look at the report Audience/Mobile/Overview
D. This cannot be known because people use multiple devices to browse the Web

Ans : C

Explanation: You could ask the questions in a survey, but the answer is readily available in
the Google Analytics reports (and all other web analytics platforms)

9. Publishing ads through Facebook would fall under which media type?

A. Owned media, because of your Facebook Page

B. Social media channel
C. Paid media
D. Depends on the campaign parameters you add to your landing page link

Ans : C

Explanation: Don't confuse owned and paid media. Leveraging Twitter, Facebook, and
LinkedIn ad networks falls under the paid category, while posting on your own Facebook
page would be owned media. Interacting on someone else's Facebook page or account
would fall under the earned media category.

10. Google Analytics can only recognize returning users on websites, not on mobile apps.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : B

Explanation: The statement is false

11. If I want to have an estimate of the number of people who visited my website, which
metric should I use?

A. Sessions
B. Unique visitors

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 C. Users
D. Hits

Ans : B

Explanation: The term Visitor" is a bit misleading as it really represents the number of
"devices & browsers" that are assigned a unique random persistent cookie identifier.
However

12. Above all, the advantage of competitive intelligence is that it allows you to:

A. Measure your website data compared to your competitors

B. Measure your website data in a vacuum
C. See how much revenue your competitors are generating
D. See how fast your company is growing

Ans : A

Explanation: There are limits to the competing data you can get - although paid services
offer a tremendous amount of insight. Don't forget there are also publicly available
information such as annual reports.

13. What would be a good way to segment your data?

A. Segment your primary geographic market

B. Segment based on Acquisition / Behavior / Conversion dimensions
C. Segment based on Recency, Frequency, and Monetary Value
D. All of the above

Ans : D

Explanation: All of the given options are good ways to segment your data.

14. Which of these marketing efforts would NOT be an effective use of campaign trackers?

A. Display advertising campaigns

B. Email marketing campaigns
C. Social media campaigns
D. Television advertising campaigns

Ans : D

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Explanation: For traditional media it is ill-advised to use a long URL with a bunch of
parameters. Instead, rely on memorable terms such as your brand, slogan, campaign theme,
and organic search, or if possible, use an easy-to-remember shortlink.

15. Which of the following reports would identify the entry pages that are contributing the
most to your e-commerce revenues?

A. All Pages
B. All Traffic
C. Landing Pages
D. E-commerce overview

Ans : C

Explanation: In Google Analytics, the report Behavior/Site Content/Landing Pages, especially

when looking at the E-commerce tab, will reveal a wealth of useful information.

16. Which of the following explains the best use for website testing and experimentation?

A. It gives customers a voice to decide what goes on your website

B. It enables the company CEO to justify his decisions for what goes on the website
C. It allows the web oversight committee to influence the background color
D. It enables multiple versions of the website to exist simultaneously

Ans : A

Explanation: Managers often say they are customer centric"; however

17. Which of the following is a disadvantage of A/B testing?

A. It is limited to groups that have lots of resources to get started

B. It is limited to simple changes
C. It requires lots of prep time to get started
D. It requires much more traffic to get results than multivariate testing

Ans : B

Explanation: Testing multiple variations, let alone multiple factors, can significantly increase
the duration and complexity of the test, often leading to non-statistically valid results.

18. Last-click attribution is defined as:

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 A. The last date on which a new customer clicked to your website
B. The channel that received the most amount of clicks in the sales cycle
C. The last point in the sales cycle before the customer purchase
D. The channel that sent the user to your website immediately before the sale

Ans : C

Explanation: There's a subtle but important difference between a and d. In case of a

19. What is the biggest difference between CPA and CLV analysis

A. CPA is more appropriate for short term, tactical optimization

B. CLV is truly customer-centric
C. CLV encompasses online and offline customer touchpoints and uses back-office data
D. All of the above

Ans : D

Explanation: Here, what is important is to recognize when to use various analysis techniques
to inform different business decisions, at scale.

20. Which metrics would accurately indicate the success of the latest Facebook post?

A. Likes and click-through

B. Impressions and click-through
C. Reach and engagement
D. Sessions and pageviews

Ans : C

Explanation: In Facebook terminology, reach" is the number of people who had the
opportunity to view your post

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This section focuses on "Online Marketing" in Digital Marketing
1. How many approaches of marketing?

A. 2
B. 3
C. 4
D. 5

Ans : A

Explanation: There are two approaches of marketing : Traditional marketing and Online
marketing

2. Online marketing is also termed as?

A. Internet marketing
B. Web marketing
C. Both A and B
D. OAM

Ans : C

Explanation: Online marketing is also termed as Internet marketing, Web marketing, or

simply, OLM.

3. Blogs are web pages created by an individual or a group of individuals.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A

Explanation: True, Blogs are web pages created by an individual or a group of individuals.
They are updated on a regular basis. You can write blogs for business promotion.

4. It is process of elevating website ranking in the unpaid results of search engine.

A. Web Indexing
B. Search Engine Optimization
C. Tracking
D. Paid Search Advertising

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Ans : B

Explanation: Search Engine Optimization : It is process of elevating website ranking in the

unpaid results of search engine.

5. It is a hyperlink on a third-party web page that points to a web page on your website.

A. KPI link
B. Inbound Link
C. Outbound Link
D. IFTTT Link

Ans : B

Explanation: Inbound Link : It is a hyperlink on a third-party web page that points to a web
page on your website.

6. Google sends crawlers also called?

A. spiders
B. bots
C. Both A and B
D. None of the above

Ans : C

Explanation: The search engine such as Google sends crawlers (also called spiders or bots) to
harvest the content on your website. Crawlers are nothing but programs which
systematically browse the Internet for the purpose of web indexing.

7. Which of the following are Advantages of Online Advertising?

A. No time or demographic constraints on delivering the online advertise

B. Online advertising is promotional as well as informational
C. It brings speedy outcomes
D. All of the above

Ans : D

Explanation: All of the above are Advantages of Online Advertising.

8. SERP stands for?

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 A. System Engine Result Page
B. Search Earning Result Page
C. Search Engine Result Page
D. Search Estimate Result Page

Ans : C

Explanation: SEM involves the promotion of websites by increasing their visibility in Search
Engine Result Page (SERP).

9. Which lead to loss in sale?

A. Hate Sites
B. Negative Reviews
C. Negative Media Coverage
D. All of the above

Ans : D

Explanation: All of the above lead to loss in sale.

10. Which of the following used to improve Online Reputation?

A. Improve tagging and SEO

B. Strive to build links from strong and reliable sources
C. Publish original posts with valuable information
D. All of the above

Ans : D

Explanation: All of the above used to improve Online Reputation.

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This section focuses on "YouTube Marketing" in Digital Marketing
1. Youtube launched in?

A. 2004
B. 2005
C. 2006
D. 2007

Ans : B

Explanation: Launched in May 2005, YouTube allows billions of people to discover, watch,
and share originally-created videos.

2. The first ____ lines are essential in channel description box.

A. 2
B. 3
C. 4
D. 5

Ans : D

Explanation: The first 5 lines are essential for two reasons. They are : The first two lines of
the description box are displayed next to your video in search and when posted on social
media. The first 5 lines of the description are included beneath your video but above the
read more tab.

3. The recommended size of setup channel background is?

A. 2500×1440 pixels
B. 2560×1240 pixels
C. 2560×1440 pixels
D. 2240×1260 pixels

Ans : C

Explanation: The recommended size is 2560×1440 pixels and can be no larger than 4 MB.

4. Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in
YouTube players and previews.

A. TRUE
B. FALSE

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 C. Can be true or false
D. Can not say

Ans : A

Explanation: True, Create video thumbnails and try to use a 16:9 aspect ratio as it is the
most used in YouTube players and previews.

5. The most important aspects of your video YouTube considers in ranking are ?

A. Title
B. Keywords in description
C. Tags
D. All of the above

Ans : D

Explanation: The most important aspects of your video YouTube considers in ranking are (in
no particular order) are : Title, Keywords in description and Tags.

6. Which of the following summarizes watch time, views, and earnings (if applicable) for the
selected content?

A. Engagement metrics
B. Performance metrics
C. Demographics
D. Discovery

Ans : B

Explanation: Performance metrics : Summarizes watch time, views, and earnings (if
applicable) for the selected content.

7. Discovery : Summarizes the metrics for top playback locations and top traffic sources by
watch time.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A

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Explanation: True, Discovery : Summarizes the metrics for top playback locations and top
traffic sources by watch time.

8. Keywords are used in the?

A. title
B. description
C. tags
D. All of the above

Ans : D

Explanation: Keywords are used in the title, in the description, and in tags. Crawlers ranking
your video cannot actually view or listen to your video, so they are depending on the
keywords in the title, description, and tags to explain what our video is about.

9. YouTube can use _________________ to automatically create captions for your videos

A. voice recognition technology

B. word recognition technology
C. speech recognition technology
D. text recognition technology

Ans : C

Explanation: YouTube can use speech recognition technology to automatically create

captions for your videos. If automatic captions are available, they will automatically be
published on the video.

10. In how many ways, you can manage negative comments?

A. 2
B. 3
C. 4
D. 5

Ans : B

Explanation: There are three ways to deal with this :

1. Remove, report, or hide comments
2. Ignore the comment
3. Reply.

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This section focuses on "A/B Testing" in Digital Marketing.
1. A/B Testing also known as?

A. Compare testing
B. Split testing
C. Web testing
D. Version testing

Ans : B

Explanation: A/B Testing (also known as Split testing) defines a way to compare two versions
of an application or a web page that enables you to determine which one performs better.

2. A/B Testing results are usually given in?

A. mathematical
B. statistical terms
C. Both A and B
D. None of the above

Ans : C

Explanation: A/B Testing results are usually given in fancy mathematical and statistical
terms, but the meaning behind the numbers are actually quite simple.

3. How many significant methods through which you can check conversion rates using A/B
Testing?

A. 2
B. 3
C. 4
D. 5

Ans : A

Explanation: There are two significant methods through which you can check conversion
rates using A/B Testing : Sampling of Data and Confidence Intervals

4. ROI stands for?

A. return on income
B. risk on investment
C. result on investment
D. return on investment

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Ans : D

Explanation: The ROI (return on investment) on A/B Testing is huge, as a few minor changes
on a website can result in a significant increase of the conversion rate.

5. The number of samples depend on the number of tests performed.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A

Explanation: The number of samples depend on the number of tests performed. The count
of conversion rate is called a sample and the process of collecting these samples is called as
sampling.

6. Always perform A/B Testing if there is probability to beat the original variation by?

A. 0.05
B. less than 5%
C. greater than 5%
D. greater than equal to 5%

Ans : C

Explanation: Always perform A/B Testing if there is probability to beat the original variation
by greater than 5%.

7. Which of the following are A/B Testing tools?

A. Visual Website optimizer

B. Google Content Experiments
C. Optimizely
D. All of the above

Ans : D

Explanation: Some of the most commonly available tools are : Visual Website optimizer
(VWO), Google Content Experiments and Optimizely

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8. Where you can use A/B Tests on things other than web pages?

A. Email
B. Mobile App
C. PPC
D. All of the above

Ans : D

Explanation: These tests can be applicable on several other places like Email, Mobile Apps,
PPC and CTAs as well.

9. You can _________ the number of bounce rate by adding more images at the bottom.

A. increase
B. reduce
C. does not depends on image
D. Can not say

Ans : B

Explanation: You can reduce the number of bounce rate by adding more images at the
bottom. You can add links of social sites to further increase the conversion rate.

10. A/B Testing also enables you to gain maximum from your existing traffic on a webpage.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

Ans : A

Explanation: True, A/B Testing also enables you to gain maximum from your existing traffic
on a webpage.

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