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Data Mining-World Wide Web

Web mining involves extracting useful information and patterns from the World Wide Web using data mining techniques. There are three types of web mining: web content mining extracts data from web page content, web structure mining analyzes the link structure between pages, and web usage mining examines log files to discover user access patterns. Web mining faces challenges due to the complexity, dynamic nature, diversity of users, and scale of web data. It has applications in marketing, data analysis, audience behavior understanding, and advertising campaign evaluation.

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46 views

Data Mining-World Wide Web

Web mining involves extracting useful information and patterns from the World Wide Web using data mining techniques. There are three types of web mining: web content mining extracts data from web page content, web structure mining analyzes the link structure between pages, and web usage mining examines log files to discover user access patterns. Web mining faces challenges due to the complexity, dynamic nature, diversity of users, and scale of web data. It has applications in marketing, data analysis, audience behavior understanding, and advertising campaign evaluation.

Uploaded by

tanu gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Data Mining- World Wide Web

Over the last few years, the World Wide Web has become a significant source of information
and simultaneously a popular platform for business. Web mining can define as the method of
utilizing data mining techniques and algorithms to extract useful information directly from the
web, such as Web documents and services, hyperlinks, Web content, and server logs. The World
Wide Web contains a large amount of data that provides a rich source to data mining. The
objective of Web mining is to look for patterns in Web data by collecting and examining data in
order to gain insights.

What is Web Mining?


Web mining can widely be seen as the application of adapted data mining techniques to the
web, whereas data mining is defined as the application of the algorithm to discover patterns on
mostly structured data embedded into a knowledge discovery process. Web mining has a
distinctive property to provide a set of various data types. The web has multiple aspects that
yield different approaches for the mining process, such as web pages consist of text, web pages
are linked via hyperlinks, and user activity can be monitored via web server logs. These three
features lead to the differentiation between the three areas are web content mining, web
structure mining, web usage mining.

There are three types of data mining:


1. Web Content Mining:

Web content mining can be used to extract useful data, information, knowledge from the web
page content. In web content mining, each web page is considered as an individual document.
The individual can take advantage of the semi-structured nature of web pages, as HTML
provides information that concerns not only the layout but also logical structure. The primary
task of content mining is data extraction, where structured data is extracted from unstructured
websites. The objective is to facilitate data aggregation over various web sites by using the
extracted structured data. Web content mining can be utilized to distinguish topics on the web.
For Example, if any user searches for a specific task on the search engine, then the user will get a
list of suggestions.OOPs Concepts in Java

2. Web Structured Mining:

The web structure mining can be used to find the link structure of hyperlink. It is used to identify
that data either link the web pages or direct link network. In Web Structure Mining, an individual
considers the web as a directed graph, with the web pages being the vertices that are associated
with hyperlinks. The most important application in this regard is the Google search engine,
which estimates the ranking of its outcomes primarily with the PageRank algorithm. It
characterizes a page to be exceptionally relevant when frequently connected by other highly
related pages. Structure and content mining methodologies are usually combined. For example,
web structured mining can be beneficial to organizations to regulate the network between two
commercial sites.

3. Web Usage Mining:

Web usage mining is used to extract useful data, information, knowledge from the weblog
records, and assists in recognizing the user access patterns for web pages. In Mining, the usage
of web resources, the individual is thinking about records of requests of visitors of a website,
that are often collected as web server logs. While the content and structure of the collection of
web pages follow the intentions of the authors of the pages, the individual requests
demonstrate how the consumers see these pages. Web usage mining may disclose relationships
that were not proposed by the creator of the pages.

Some of the methods to identify and analyze the web usage patterns are given below:

I. Session and visitor analysis:

The analysis of preprocessed data can be accomplished in session analysis, which incorporates
the guest records, days, time, sessions, etc. This data can be utilized to analyze the visitor's
behavior.

The document is created after this analysis, which contains the details of repeatedly visited web
pages, common entry, and exit.

II. OLAP (Online Analytical Processing):

OLAP accomplishes a multidimensional analysis of advanced data.

OLAP can be accomplished on various parts of log related data in a specific period.

OLAP tools can be used to infer important business intelligence metrics

Challenges in Web Mining:


The web pretends incredible challenges for resources, and knowledge discovery based on the
following observations:

o The complexity of web pages:

The site pages don't have a unifying structure. They are extremely complicated as compared to
traditional text documents. There are enormous amounts of documents in the digital library of
the web. These libraries are not organized according to a specific order.

o The web is a dynamic data source:

The data on the internet is quickly updated. For example, news, climate, shopping, financial
news, sports, and so on.

o Diversity of client networks:


The client network on the web is quickly expanding. These clients have different interests,
backgrounds, and usage purposes. There are over a hundred million workstations that are
associated with the internet and still increasing tremendously.

o Relevancy of data:

It is considered that a specific person is generally concerned about a small portion of the web,
while the rest of the segment of the web contains the data that is not familiar to the user and
may lead to unwanted results.

o The web is too broad:

The size of the web is tremendous and rapidly increasing. It appears that the web is too huge for
data warehousing and data mining.

Mining the Web's Link Structures to recognize Authoritative Web Pages:


The web comprises of pages as well as hyperlinks indicating from one to another page. When a
creator of a Web page creates a hyperlink showing another Web page, this can be considered as
the creator's authorization of the other page. The unified authorization of a given page by
various creators on the web may indicate the significance of the page and may naturally prompt
the discovery of authoritative web pages. The web linkage data provide rich data about the
relevance, the quality, and structure of the web's content, and thus is a rich source of web
mining.

Application of Web Mining:


Web mining has an extensive application because of various uses of the web. The list of some
applications of web mining is given below.

o Marketing and conversion tool


o Data analysis on website and application accomplishment.
o Audience behavior analysis
o Advertising and campaign accomplishment analysis.
o Testing and analysis of a site.

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