Scribd
Upload
56 views3 pages

Excerpts From M&M - AnnualReport - 2020

Excerpts from M&M_AnnualReport_2020

Uploaded by

Sujay Saxena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
56 views3 pages

Excerpts From M&M - AnnualReport - 2020

Excerpts from M&M_AnnualReport_2020

Uploaded by

Sujay Saxena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

EXCERPTS FROM M&M – ANNUAL REPORT 2019-20

TABLE 1: Size & growth rates of various segments of the Indian auto industry FY 2018 - 2020

INDIA TRACTOR MARKET (2019)


https://auto.economictimes.indiatimes.com/news/automotive/farm-equipment/tractor-sales-growth-pace-hits-three-
year-low-in-fy19/69093089

TRACTOR SALES VOLUME PROGRESSION INDIA:


Financial year Total Sales % Change

FY'17 661,195 15.74

FY'18 796,873 20.52

FY'19 878,476 10.24


Source: Tractor Manufacturers Association (TMA)

BRAND MARKET SHARE – TRACTORS (INDIA)


Market share in FY'18 OEMs Market share in FY'19
(%) (%)

41.6 M&M (with PTL) 40.2

18.6 TAFE (with Eicher Motors) 18.4

10.7 Escorts Ltd 11.8

11.8 Sonalika 12.2

17.3 Others (John Deere, New 17.5


Holland etc)

100 Total 100

“M&M and TAFE have lost 140 bps and 20 bps market share, respectively in FY2019 while
Escorts and Sonalika have gained 110 bps and 40 bps share, respectively over this period.
Smaller overseas players such as Kubota (+35 per cent yoy) and New Holland (+20 per cent
yoy) have grown at a faster pace and have gained some market share. Mahindra has lost
market share across all major markets except Bihar,” report added.

TWO WHEELER MARKET INDIA


Market share of two-wheelers across India in financial year 2021
(Source: https://www.statista.com/statistics/610445/two-wheeler-market-share-by-manufacturer-india/ )

MAHINDRA QUITS MASS-MARKET TWO-WHEELER SEGMENT IN INDIA,


TO FOCUS ON PREMIUM BIKES
(This report appeared in 2017)
(Source: https://www.financialexpress.com/auto/bike-news/mahindra-quits-mass-market-two-wheeler-segment-in-india-to-
focus-on-premium-bikes/841921/ )

 Nine years after Mahindra Two Wheelers acquired business assets


from Kinetic Motor Company Limited, M&M has decided to pull out from the
mass-market two-wheeler segment in India.

 M&M Two Wheelers merged into M&M last year, however, it has not been
able to register a growth in the market ever since its incorporation.

 The company launched some products inherited from Kinetic and some
developed indigenously.

 The Gusto and Rodeo were one of the first offerings from Mahindra in the
scooter segment, however, the products never caught with stern competition
from Honda and TVS.

 The Stallio was their first motorcycle launched in October 2010, but never
garnered much popularity, especially after all of the customer units were
recalled over trouble with the gearbox.
 October 2015, launched its 300cc touring motorcycle Mojo, attracting praise
for its refined engine; quality of fit & finish; and its equipment & features. But,
Mahindra was a little late in introducing this bike and it could never rise above
amidst stiff competition from the likes of KTM, Honda and then Bajaj launched
the Dominar 400.

You might also like