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AMZ PPC Case Studies Algofy

This document discusses three case studies of clients that Algofy helped achieve success on Amazon through Pay-Per-Click (PPC) advertising. Case Study #1 discusses helping a new brand launch their Amazon account in a competitive category while keeping advertising costs below 50%. Case Study #2 discusses improving the profitability of an established brand by lowering their advertising cost of sales (ACOS) to under 30%. Case Study #3 discusses reigniting sales growth for a mature brand without sacrificing profitability by expanding their sponsored brand campaigns and improving ACOS.

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Haji Muhammad
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397 views6 pages

AMZ PPC Case Studies Algofy

This document discusses three case studies of clients that Algofy helped achieve success on Amazon through Pay-Per-Click (PPC) advertising. Case Study #1 discusses helping a new brand launch their Amazon account in a competitive category while keeping advertising costs below 50%. Case Study #2 discusses improving the profitability of an established brand by lowering their advertising cost of sales (ACOS) to under 30%. Case Study #3 discusses reigniting sales growth for a mature brand without sacrificing profitability by expanding their sponsored brand campaigns and improving ACOS.

Uploaded by

Haji Muhammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2020

PPC
CASE STUDIES
SEE THE REAL RESULTS WE
HELP OUR CLIENTS ACHIEVE
EACH MONTH

PREPARED BY

www.algofy.io
[email protected]
PAGE 1

2020
INTRODUCTION
While we are proud to call ourselves
Amazon PPC experts, we are also
humble enough to admit that PPC
is just one piece of the puzzle to be
successful on Amazon. 

Before even considering profitable


results through PPC, you first must
have:

A quality, in-demand product

An optimized listing page (SEO


friendly titles/bullets + high quality
images, etc.)

Exceptional customer feedback


(+4 stars) 

If those 3 things are already taken


care of, then great news! You’re one
step away from taking your Amazon
sales to the next level.

Each business requires a custom strategy


tailored to their unique goals. As a result,
we have chosen three clients with
completely different success stories,
related to account launch, improving
profitability, and sales growth. 

Now, let us show you real examples of our


clients’ success – using screen shots taken
straight from the Amazon dashboard…
PAGE 2

CASE STUDY #1:


ACCOUNT LAUNCH
Client's Profile

New-to-Amazon brand within the Health & Wellness category. We partnered


with our client in February 2019 (their first month on Amazon)

Client's Challenge

New products, stiff competition: As a new brand, they were starting from ground
zero within one of the most competitive categories on Amazon - health supplements

Client's Goal

Use PPC to support account launch in a very competitive space, while keeping
Advertising Cost of Sales (ACOS) below 50% 

ACOS is Amazon's profitability metric. Expressed as a percentage, it is calculated


by dividing ad spend by ad sales (lower = more profitable). ACOS is the inverse of
the more familiar ROAS, where a 50% ACOS is equivalent to a 2.0 ROAS.

Our Results

By month 5 we grew ad sales from $0 to nearly $75K in one of the most


competitive markets.

We hit our client’s monthly ACOS goal of under 50%; and now that the brand is
more established, we are trending towards our “second phase” target of 35% ACOS
PAGE 3

CASE STUDY #2:


IMPROVE PROFITABILITY
Client's Profile

Medium-sized brand within the Beauty & Personal Care category - has been
selling on Amazon for 5+ years. We partnered with this client in December 2018

Client's Challenge

Unprofitable PPC: Prior to joining us, our client was generating ~$60,000/month in
ad sales at a 55% ACOS between February to July 2018. This was unsustainable with
their profit goals and they were forced to turn nearly all their campaigns off in August
after consistent poor returns.

Client's Goal

Improve profitability by lowering ACOS to under 30% without sacrificing sales


volume

Our Results

Monthly ACOS immediately dropped below 30% (and has been maintained) after
implementing our own campaign structures.

Within 5 months, ad sales increased from the previous high of $60,000 to over
$90,000 per month. That’s a sales growth of over 50%

Red arrow: Client joined us in December 2018


Orange line: Ad sales grew to over $90k/month, a 50% increase from previous highs
Blue line: ACOS (profitability) improved to below 30% for first time in nearly 2 years
PAGE 4

CASE STUDY #3:


SALES GROWTH
Client's Profile

Established and popular brand within the Sports & Outdoors category. We partnered with
this client in February 2019

Client's Challenge

Hit the wall: Overall sales had plateaued for the previous 6-8 months and felt their previous
agency was overlooking opportunities

Client's Goal

Reignite sales growth of a mature account without sacrificing profitability

Our Results

Shown below is Sponsored Brand campaign performance (AKA headline ads). We saw a relatively
untapped opportunity to drive additional sales/traffic through expanding Sponsored Brand coverage

In 1 month, Sponsored Brand sales increased from $60K to $240K (300% increase)

Over 5 months, we improved the Sponsored Brand monthly ACOS from 30% (Feb.) to
under 15% (July) - doubling profitability

New-To-Brand (NTB) customer sales are now trending at over $100K/month

Red arrow: We partnered with client in February 2019


Orange line: Ad sales from Sponsored Brand campaigns increased by 300% in the first month
Blue line: ACOS (profitability) improved by more than double over the first 5 months
Our Mission
algofy is made up of people who have one thing in common ...
a shared goal to show our clients that they are more than just clients.
We seek to build real and lasting business relationships.

Our success depends on you seeing us as a true partner in the growth


of your business, and we go above and beyond
to prove that point.

Let's Get In Touch!


Interested in a Free Account Audit?
We will perform a thorough review of your account and
point out specific PPC opportunities that will
take your sales to the next level.

To Your Success!
[email protected]

PREPARED BY

www.algofy.io
[email protected]

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