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Entrepreneurship: Overview of The Business Plan

1. The document provides an overview of the expectations and parts of a business plan for senior high school students taking an entrepreneurship module. 2. It defines a business plan as a formal document that contains business goals, methods to achieve those goals, and timelines. 3. The business plan is broken into five parts - executive summary, management and organization, product/service plan, market plan, and financial plan. Each part is described in detail.

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Marife Culaba
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2K views6 pages

Entrepreneurship: Overview of The Business Plan

1. The document provides an overview of the expectations and parts of a business plan for senior high school students taking an entrepreneurship module. 2. It defines a business plan as a formal document that contains business goals, methods to achieve those goals, and timelines. 3. The business plan is broken into five parts - executive summary, management and organization, product/service plan, market plan, and financial plan. Each part is described in detail.

Uploaded by

Marife Culaba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SENIOR

Entrepreneurship HIGH
SCHOOL

Overview of the Business Plan


EXPECTATIONS
LEARNING OBJECTIVES: At the end of this module, you are expected to:

1. define what a Business Plan is;


2. enumerate the parts of the Business Plan; and 3. create a mini business
plan.

LESSON
1. Have you ever thought of running/starting a business someday?

2. What steps would you follow to start up a business?

3. How would you know if they were doing it right?

WHAT IS A BUSINESS PLAN

A Business Plan is a formal document containing business goals, the methods on how these
goals can be attained, and the time frame within which these goals need to be achieved.

Entrepreneurs who plan to enter any business endeavor must have a business plan on hand to
guide them throughout the process. Different business plans are prepared for different
purposes. There are business plans written before setting up an enterprise which is similar to
a pre-feasibility study and a feasibility study. Many new enterprises need to convince
prospective business investors about the soundness and potential of their business. They need
to convey the capabilities and competencies of their owners and managers. They must also be
able to “sell” the proponent and the business proposition to this audience. These are
situations when a good business plan is needed.

There are business plans that are written during the first few years of the enterprise to guide
the entrepreneur on which strategies would be most beneficial for the enterprise to take. And
there are business plans that are focused on bringing the enterprise to a higher level of
growth, a period where the enterprise has already reached its peak and would want to enter
into another endeavor by recreating and re-establishing itself.

Clearly, a business plan serves many masters. First, it serves the entrepreneur who must set a
navigational course. Second, it serves investors and cautious financiers. And third, it serves
the managers and staff of the organization so that they will know the strategies and program
of the enterprise.
PURPOSE OF A BUSINESS PLAN
The purpose of a business plan is to identify, describe, and analyze a business opportunity
and/ or a business already underway, examining its technical, economic, and financial
feasibility.

Moreover, it should serve as a business card for introducing the business to others: banks,
investors, institutions, public bodies, or any other agent involved, when it is time to seek
cooperation or financial support of any kind. PARTS OF THE BUSINESS PLAN
The business plan must have a specific audience in mind and what important questions do this
audience wants to be answered. To aid the entrepreneur in getting his/her business plan
organized, the following contents may be a good start. They are as follows: the Executive
Summary, Management Organization,
Product Plan, Market Plan, and the Financial Plan
I. Executive Summary
It is a short document or a section of a document produced for business purposes. It
summarizes a longer report or proposal or a group of related reports in such a way that readers
can rapidly become acquainted with a large body of material without having to read it all.
II. Management and Organization
The management and organization plan describes the business structure, the organization
chart, the qualifications of the management, and the responsibilities of all involved in the
business. The company name, logo, address, and the mission -vision statements of the
organization are also included in this section.

1. Company Name, Logo, and Address

2.Ownership

3. Mission and Vision Statement

4. Key Personnel

5. Workforce and Support Personnel

6. Organization Chart

7. Qualification and Responsibilities


III. Product /Service Plan
This is the part of the business plan where you will describe the specific product or
services you’re going to offer. You will fully explain the concept for your business, along
with all aspects of purchasing, manufacturing, packaging, and distribution. It includes the
purpose of the product and its unique features, the materials and the source of supply,
the equipment used, the location of your business, Production process and controls,
Distribution Logistics, the Layout of the store, and also the regulatory and other
compliance issues with regards to production.

1. Purpose of the Product

2. Product Unique Features

3. Materials and Source of Supply

4. Equipment
5. Location Of the Business

6. Production Process and Controls

7. Distribution Logistics

8. Layout of the Store

9. Regulatory and Other Compliance Issues

III. Market Plan


The marketing portion of the business plan addresses how you will get people to buy your
product or service in sufficient quantities to make your business profitable. It consists of
Market Analysis, marketing Sales, and marketing strategies. It also includes the Labeling and
Packaging and also the Pricing policy.

1. Marketing Sales and Strategies

2. Labeling and Packaging

3. Pricing Policy

V. Financial Plan
The Financial section of your business plan determines whether or not your business idea is
viable and will be the focus of any investors who may be attracted to your business idea. The
financial section is composed of three financial statements: the Income statement, the Cash
flow projection, and the Balance sheet.

1. Start-Up Cost Requirement

2. Financial Projections

ACTIVITIES

ACTIVITY 1: ORIGINAL INTERPRETATION Define


what is Business plan using your own words.

ACTIVITY 2: CATEGORIZATION

Categorized the following items among the five (5) parts of the business plan. Choose
your answer inside the box and write only the letter of the correct answer.
Executive Management Product Market Plan Financial Plan
Summary and /Service Plan
Organization

A. It addresses how you will get people to buy your product/service.

B. The part where you are describing the specific product/service you offer.

C. It is where the income statement, the cash flow projection, and the balance sheet.

D. Summarizes a longer report or proposal in the business plan.

E. It describes the business structure

F. Start Up Cost Requirement

G. Production Process and Controls

H. Workforce and Support Personnel

I. Marketing Sales and Strategies


J. The company’s ownership

ACTIVITY 3: MY MINI BUSINESS PLAN

MY MINI BUSINESS PLAN


BUSINESS IDEA:
What product/service do you have in mind?
What makes your product/service different?_____________________________
What Is your edge or advantage over against your competitor? ______________
Why will they buy your product/service? ________________________________
What is your business or company name?
Where does this name came from?
BUSINESS NAME:
.
TARGET MARKET AND DEMOGRAPHICS
Who are your target customers ?
Age?
Gender?
Social Status?( Rich, Middle Class, Average,Poor)
MARKETING:
How are you going to advertise your product/service?
What medium are you going to use in selling your product/service?
PRICING:
How much is your product/service ?
What is your competitors price?
How much will be your cost per item?
PROFIT:
How much will you make on each sale after you subtract your expenses ?
Sale price of item P Cost of item P Profit P

VALUING
As students, I hope that all of you have plans or are making plans
before finally entering into whatever goals you are aiming for to become successful. As
a reflection to the lesson discussed, how do you relate and interpret this quote
“Plan your work and work your plan.” as a successful entrepreneur?

POSTTEST
TRUE OR FALSE
Write TRUE if the statement is correct. Otherwise, write FALSE if the statement is incorrect.

________1. An Executive Summary is a formal document containing business goals, the


methods on how these goals can be attained, and the time frame within which these goals
need to be achieved.

________2. Product/Service Plan is consists of Market Analysis, marketing Sales, and


marketing strategies.
________3. Company Name, Logo, and Address in the Business Plan are under the
Management and Organization.

________4. A Business Plan serves as a guide to the entrepreneur.

_________5.A business plan summarizes a longer report or proposal or a group of related


reports in such a way that readers can rapidly become
acquainted with a large body of material without having
to read it all.

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