Unit 1: Introduction to Product Design and Development

1-The following is the preliminary stage of Production planning

(A) Capacity planning
(B) Material requirements planning
(C) Scheduling
(D) Product development and design
(Ans: D)

2-The following is the source(s) for developing new or improved product

(A) Research and Development department of the enterprise
(B) Consumer suggestions and Complaints
(C) Other competitive products in the market
(D) All of the above
(Ans: D)

3-Product cost can be reduced by considering the following aspect(s) at the design stage
(A) Minimum number of operations
(B) Unnecessary tight tolerance should not be provided
(C) Design should consist of standard parts
(D) All of the above
(Ans: D)

4-The ultimate objective of the product is

(A) To provide a new look
(B) Utilizing existing manpower
(C) To monopolize the market
(D) All of the above
(Ans: C)

5-Based on their field of application, manufactured goods can be classified as

(A) Primary, Secondary and Tertiary
(B) Consumer, Capital and Defense
(C) Essential, Market and Standard
(D) Primary, Luxury and Consumer
(Ans: B)

6-The following aspect of product is concerned with the ease and efficiency of the product performance
(A) Functional aspect
(B) Operational aspect
(C) Durability aspect
(D) Aesthetic aspect
(Ans: A)

7- _____ is the development of original products, product improvements, product modifications, and new brands
through the firm’s own R&D efforts.
A. Idea generation
B. Concept testing
 C. Test marketing
D. New product development
( Ans: D)

7-The “simplicity to operate and easy to understand” of product is concerned with its following aspect
(A) Functional aspect
(B) Operational aspect
(C) Durability aspect
(D) Aesthetic aspect
(Ans: A)

8-______ helps in establishing the interchangeability of products

(A) Standardization
(B) Simplification
(C) Diversification
(D) Specialization
(Ans: A)

9-In which of the following type the manufacturing cost may go up

(A) Standardization
(B) Simplification
(C) Diversification
(D) All of the above
(Ans: C)

10-Product ______ is the ultimate objective of variety reduction

(A) Simplification
(B) Standardization
(C) Specialization
(D) All of the above
(Ans: C)

11-The following eases the process of stock control

(A) Standardization
(B) Simplification
(C) Both ‘A’ and ‘B’
(D) None of the above
(Ans: C)

12-The following is the Durability aspect(s) of a product

(A) Efficiency of the product
(B) Easy to understand
(C) Ease with which a product can be maintained
(D) All of the above

(Ans: C)
13. Why does software engineering design shares many design principles?

a) Common design goal of creating high quality design

b) For expansion of product lifetime

c) All of the mentioned

d) None of the mentioned

Answer: c

14. Why are the design principles considered unique?

a) They are characteristic of well constructed b) They are robust

c) All of the mentioned

d) None of the mentioned

Answer: a
15 ________ is a new-product development approach in which one company department works to complete its stage
of the process before passing the new product along to the next department and stage.

Team-based product development

Micromarketing

Product life-cycle analysis

Sequential product development ANS

16 A detailed version of a new idea stated in meaningful customer terms is called a ________.

product image

product idea

product movement

product concept ANS

17 A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has
reason to hope that competitors will leave the industry.

search for replacements

drop the product

harvest the product

maintain the product without change ANS

18 After concept testing, a firm would engage in which stage in developing and marketing a new product?

business analysis

marketing strategy development ANS

idea screening

product development

19 An attractive idea must be developed into a ________.

product concept ANS

test market

product image

product strategy

20 During which stage of new-product development is management most likely to estimate minimum and maximum
sales to assess the range of risk in launching a new product?

business analysis ANS

concept testing

test marketing

product development
21 Executives, manufacturing employees, and salespeople are all examples of ________.

new-product committee members

internal sources for new-product ideas ANS

research and development team members

external sources for new-product ideas

22 GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting
several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic
number to adopt.

idea screening ANS

concept development

product concept

idea dissemination

23 In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they
perform safely and effectively or that consumers will find value in them.

concept development and testing

business analysis

marketing mix

product development ANS

24 In the ________ stage, the firm faces a trade-off between high market share and high current profit.

introduction

maturity

decline

growth ANS

25 In the concept testing stage of new-product development, a product concept in ________ form is presented to
groups of target consumers.

prototype

physical or symbolic ANS

market-tested

final

26 In which stage of the PLC will promotional expenditures be high in an attempt to react to increasing competition?

introduction

decline

product development

growth ANS
27 Increasing profits will most likely occur at which stage of the PLC?

product development

decline

introduction

growth ANS

28 Most products in the marketplace are in the ________ stage of the product life cycle.

introduction

maturity ANS

development

decline

29 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and
________.

shifts in the economy

new market pioneers

shifts in consumer tastes and preferences ANS

marketing mix modifications

30 Schmidt Steel Corporation lacks the confidence, capital, and capacity to launch its new steel product into full
national or international distribution. Even though test market results look promising, what will be management's
next step?

secure a loan to provide confidence, capital, and capacity

seek the help of a nationally known consultant

develop a planned market rollout over time ANS

retest the product in additional markets

31 The advantages of standardizing an international product include all of the following except ________.

lower product design costs

the adaptation of products to different markets ANS

the development of a consistent image

decreased manufacturing costs

lower marketing costs

32 The creation of a successful new product depends on a company's understanding of its ________ and its ability to
deliver ________ to customers.

product life cycle, legal responsibilities, and social responsibilities; innovations

competitors, distributors, and employees; new styles

customers, brands, products; product images

customers, competitors, and markets; superior value ANS

33 The major purpose of test marketing is to provide management with the information needed to make a final
decision about ________.

whether to launch the new product ANS

how long to compete in the market

how to develop a market strategy

how to compete in the market

34 The PLC concept can be applied by marketers as a useful framework for describing how ________.

to develop marketing strategies

product ideas are developed

products and markets work ANS

to forecast product performance

35 The search for new-product ideas should be ________ rather than haphazard.

strategically planned

systematic ANS

seldom

segmented
36 The second part of the marketing strategy statement outlines the product's planned price, distribution, and
________ for the first year.

positioning

advertising

marketing budget ANS

promotion

37 The team-based new-product development approach is faster because departments work closely together through
_______.

cross-functional teams ANS

the help of a consultant

departmentalization

team efforts

38 Under what circumstances might it be wise for a company to do little or no test marketing?

When management is not sure of the product.

When the product has no substitutes and is new in its category.

When the costs of developing and introducing the product are low. ANS

When a new product requires a major investment.

39 What are the two ways that a company can obtain new products?

market mix modification and research and development

internal development and merger

 line extension and brand management

new-product development and acquisition ANS

40 Which of the following cannot be described by the PLC concept?

product form

brand

product image ANS

product class

41 Which of the following costs is most likely associated with the commercialization stage of new-product
development?

identifying target markets

building or renting a manufacturing facility ANS

developing a prototype of the product

paying groups of target consumers for product feedback

42 Which of the following is not a potential cause of the failure of a new product?

higher than anticipated costs of product development

ineffective advertising

a poorly designed product

an underestimated market size ANS

43 Which of the following is a disadvantage of a team-based approach to new-product development?

It takes longer to get the right products to market.

The development effort is not as effective because of team members' lack of expertise.

The process does not work with the shorter life cycles of many of today's products.

Organizational confusion and tension can be a part of the process. ANS

44 Which of the following is necessary for successful new-product development?

a team-based, innovation-management approach

an innovation management system and sequential product development

a market pioneer mindset and a holistic approach

a customer-centered, team-based, systematic approach ANS

a holistic and sequential product development approach

45 Which of the following is perhaps the most important external source of new-product ideas?

competitors

customers ANS

engineers

trade magazines, shows, and seminars

46 Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
 growth

introduction

decline

maturity ANS

47 our firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of
the following are common external sources except ________.

customers

competitors

the firm's executives ANS

trade shows and magazines

48 To develop superior products company must understand

(1) Consumer
(2) Market
(3) Competitors
(4) All of these

ANSWER: (4)

49 . In marketing ________________________introduces new product so radically that it changes the way people
live.

(1) Marketing strategy

(2) Quality function deployment
(3) Discontinuous innovation
(4) Differentiation strategy

ANSWER: (3)

50. By installing _____________________________ the search for new product ideas will be always systematic
rather than haphazard.

(1) Idea generation

(2) Idea management system
(3) Idea screening
(4) Innovating ideas

ANSWER: (2)

51 What are the characteristics for validation of requirements ?

a) Correctness

b) Proper Requirement prioritization

c) All of the mentioned

d) None of the mentioned

Answer: c
 Multiple choice questions
UNIT 2 Product Development –Technical and Business Concerns
Class : BE Subject :PDD Sem II

1. Tools for gathering customer needs is

a) Interviews
b) Questionnaires
c) Be the customer
d) All of the above.

ANSWER: D

2. Direct needs are

a) Basic needs of customers
b) Hidden needs of customers
c) Needs that don’t change with time
d) Needs specific to the customer

ANSWER: A

3. Which one is the type of customer needs?

a) Direct Needs
b) Latent Needs
c) Special Needs
d) All Of the above

ANSWER: D

4. Which one is not the type of customer need model?

a) Kano Model
b) Kolbe’s Model of learning
c) Blackbox Model
d) Zachory Wong’s Model.

ANSWER:D
 5. segmentation is based on age, sex, education, occupation, annual income status of a
family.
a) Geographic
b) Demographic
c) Behavioral
d) Psychographic

ANSWER: B

6. segmentation is based on parameters like price, sensitivity, usage rate, brand, loyalty.
a) Geographic
b) Demographic
c) Behavioral
d) Psychographic

ANSWER: C

7. segmentation is based on parameters like opinions, lifestyle, attitude, interests.

a) Geographic
b) Demographic
c) Behavioral
d) Psychographic

ANSWER: D

8. customers visit the store regularly.

a) External
b) Internal
c) Discount
d) Impulse

ANSWER: C

9. customers have no specific desire in mind when they visit the store.
a) Wandering
b) Loyal
c) Internal
d) Discount

ANSWER: A
 10. customers are not having any specific intention to buy a product as per their need but
they purchase as per what appears good at the same time.
a) Discount
b) Loyal
c) Impulse
d) Need based

ANSWER: C

11. customers buy a product with a definite need in mind.

a) Impulse
b) Need based
c) Discount
d) Loyal

ANSWER: B

12. First phase of S-Curve Product performance is

a) Low
b) High
c) Medium
d) None of the above.

ANSWER: A

13. In which physical law of process dominates--

a) First
b) Second
c) Third
d) None of the above

ANSWER:C

14. Long term type of forecast includes time of

a) 10-20 years
b) 2-10 years
c) 1 year or less than 1 year
d) None of the above

ANSWER: A
 15. Short term type of forecast includes time of
a) 10-20 years
b) 2-10 years
c) 1 year or less than 1 year
d) None of the above

ANSWER: C

16. Medium term type of forecast includes time of

a) 10-20 years
b) 2-10 years
c) 1 year or less than 1 year
d) None of the above

ANSWER: B

17. Interest on loan is an example of

a) Variable cost
b) Fixed Cost
c) Total Cost
d) Average total cost

ANSWER: A

18. Land property tax is an example of

a) Variable cost
b) Fixed Cost
c) Total Cost
d) Average total cost

ANSWER: B

19. In order to install an idea management system, whereby all ideas are directed to a central point,
a company can do any or all of the following:
a) Appoint a respected senior person to be the firm's idea manager.
b) Create a cross-functional idea management committee comprising of people form R&D, finance,
engineering and operations to meet and evaluate new product ideas.
c) Reward employees through formal recognition programs.
d) All of the above are legitimate ways to systematically collect ideas.

ANSWER: D
 20. The purpose of is to generate a large number of ideas
a) idea screening
b) idea generation
c) concept development and testing
d) marketing strategy development

ANSWER: B

21. The first idea reducing stage is , which helps spot good ideas and drop poor ones as soon
as possible.

a) idea generation
b) idea screening
c) concept development and testing
d) marketing strategy development

ANSWER: B

22. A is a detailed version of the idea stated in meaningful consumer terms

a. product idea

b. product concept

c. product image

d. test market

ANSWER: B

23. A is the way consumers perceive an actual or potential product

a. product idea

b. product concept

c. product image

d. test market

ANSWER: C
 24. An attractive idea must be developed into a .

a. product idea

b. product concept

c. product image

d. test market

ANSWER: B

25. All of the following are accurate descriptions of activities performed in the idea screening stage
of new product development, except which one?

a. Idea screening helps spot good ideas and drop poor ones as soon as possible.

b. Companies want to go ahead only with the product ideas that will turn into profitable products.

c. Many companies require their executives to write up new product ideas on a standard form that
can be reviewed by a new-product committee.

d. Setting up a toll-free number or Web site for anyone who wants to send a new idea to the idea
manager.
ANSWER: D

26. calls for testing new-product concepts with groups of target consumers.
a. Concept development

b. Concept testing

c. Idea generation

d. Idea screening
ANSWER: B
27. entails testing new-product concepts with a target group of consumers to find out if the
concepts have strong consumer appeal.
a. Concept development

b. Concept testing

c. Idea generation

d. Idea screening

ANSWER: B

28. Product concepts are presented to consumers during concept testing in any of the following
ways, except which one?
a. A word or picture description is presented to consumers.

b. A concrete and physical presentation of the concept will increase the reliability of the concept test.

c. Some companies are using virtual reality to test product concepts.

d. Companies are reluctant to use the Web to test product concepts.

ANSWER: D

29. Designing an initial marketing strategy for a new product based on the is called marketing
strategy development.
a. new product idea

b. product concept

c. test market results

d. product prototype

ANSWER: B
30. The marketing strategy statement in new product development consists of three parts: ,
, and .
a. idea generation; idea screening; concept development
b. idea generation; concept development; concept testing
c. idea generation; idea screening; idea management
d. target market description; planned product positioning; sales, market share, and profit
goals for the first few years.

ANSWER: D

31. involves a review of the sales, costs, and profit projections for a new product to find out
whether they satisfy the company's objectives.
a. Idea generation

b. Idea screening

c. Business analysis

d. Concept development and testing

ANSWER: C

32. If a product concept passes the , it moves into .

a. business analysis test; product development

b. concept development stage; product development

c. concept testing stage; product development

d. idea generation stage; product development

ANSWER: A
 33. Once management has decided on a product concept and marketing strategy, it can next evaluate
the of the proposal.

a. product idea portion

b. product development part

c. business attractiveness

d. commercial viability

ANSWER: C

34. All of the following statements are accurate descriptions of the simultaneous product
development approach to new product development, except which one?

a. The simultaneous product development approach is also known as collaborative product

development.

b. Company departments work closely together through cross-functional teams.

c. Companies assemble a team of people from various departments that stay with the new product
from start to finish.

d Companies often pass the new product from department to department in each stage of the
process.

ANSWER: D
35. All of the following are accurate descriptions of new-product development approaches used by
companies in the commercialization phase of the process, except which one

a. New-product development teams in the simultaneous approach tend to stay with the new product
from start to finish.

b. In the simultaneous approach, top management gives the product development team general
strategic direction but no clear-cut product idea or work plan.

c. In order to get their new products to market more quickly, many companies are adopting a faster
approach called sequential product development.

d. The simultaneous team-based approach can be riskier and more costly than the slower,
more orderly sequential approach.

ANSWER: C

36. A mission statement is called as ------

a) Forecasting b) vision statement
c) sells target d) unique tag line.

Ans: b

37. The mission can serve as the ----------------- --.

a) communication supports b) production capacity
c) Quality d) target area

(Ans: a)

38. Technical questioning is task of ---------------------- --.

a) selling the product b) improving the product.
c) gathering additional information. d) increasing the product parameters.

(Ans: c)

39. Techonological forecasting is a prediction of the future characteristics of useful ------ --.
a) Quality of product b) quantity of product.
c) production schedule. d) technique.

(Ans: d)
 Unit 3: Product Development from Concept to Product Function

1. Detailed stated version of shortlisted new ideas in meaningful consumer terms is best
classified as

A. product concept
B. production phase
C. production screening
D. raw-material screening

ANS A

2. Way consumers feel or perceive towards an actual product or potential market offering is
called

A. sales concept
B. product idea
C. product image
D. customer management

Ans C

3. Fourth step in process of new product development is

A. developing marketing strategy

B. developing production schedule
C. developing introductory test
D. developing new candidate's pool

ANS A

4. Most successful products are those which are

A. differentiated
B. solve customer problems
C. offering customer value proposition
D. all of above

Ans D
5. Number of competitors in decline stage of product life cycle are

A. few
B. continuously growing
C. stable but begins declining
D. declining in number

Ans D

6. Idea generation' stage in new product development process does not include

A. internal idea sources

B. external idea sources
C. crowdsourcing
D. on-boarding

Ans D

7. Third step in new product development is

A. product screening
B. business screening
C. systematic screening
D. concept development and testing

Ans D

8. Employees of company can also contribute in idea generation and this source can be best
classified as

A. internal idea sources

B. external idea sources
C. off shoring ideas
D. outdated ideas

Ans A
 9. Second step in new product development is

A. idea generation
B. product development
C. idea screening
D. business screening

Ans C

10. Type of product development which is systematic, holistic and not compartmentalized is
said to be

A. customer centered product development

B. team based product development
C. systematic product development
D. concentration based development

Ans C

11. For developing new products, company must know its

A. markets
B. consumers
C. competitors
D. all of above

Ans D

12. Finding and developing alternative concepts is part of

A. concept development
B. product development
C. customer retention
D. supply chain management

Ans A
 13. New product development stage in which concept is tested whether idea has strong
appeal is called

A. concept development
B. concept testing
C. material testing
D. market screening

Ans B

14. Pugh matrix is used for

A. Identify most feasible product

B. Identify customer voice

C. Compare conceptual scoring of concepts

D. All of the above

Ans D

15.Management of new product development strategy includes

A. customer centered development

B. team based development
C. systematic product development
D. all of above

Ans D

16. Testing of new product concepts in group of targeted segment of market is called

A. concept development
B. concept testing
C. material testing
D. market screening

Ans BAA
17. What does conceptual modelling represents ?

a) Responsibility

b) Attributes

c) Important relationships between them

d) All of the mentioned

Answer: d

18. What are the sequence of steps for conceptual process ?

a) Add Classes

b) Add Attributes

c) Add Association

d) All of the mentioned

Answer: d

19. Which of the following fall under constructive design principles?

a) Modularity principles

b) Implementary principles

c) Aesthetic principles

d) All of the mentioned

Answer: d
20 . Which of the following is an Engineering Design characteristic?

a)Trans-disciplinary

b) Iterative

c)Neither a nor b

d)Both a and b ANS

21.What is the personal characteristic of an Engineering Designer?

a)Ability to identify problems

b)Supervisory skills

c)Both a and b ANS

d)Only a

22.Which of the following is an Engineering design model?

a)Pahl and Beitz ANS

b)Friedman and Stig

c)Resnick and Hathway

d)Hall and Carrieck model

23 What is the 3rdstage of Pugh model?

A.Market

B.Detail Design

C.Concept Design ANS

D.Sell
24.Which of the following are internal Engineering Design Interfaces?

a)Computation and purchasing

b)Manufacturing and commissioning

c)Computation and drawing office ANS

d)Manufacturing and development

25) Main characteristics of Engineering Design are:

A)Trans disciplinary

B)Highly Complex

C)Iterative

D)All ANS

26) An Engineering Designer must be capable of dealing with:

A)The production of practical design solutions

B) The production of design requirement of a particular component, system,assembly or

installation

C)Negotiations with vendors on aspects of bought out components

D)All ANS

27) The aim of the engineering design process is to support the designerby providing a
_________

A)Framework

B)Methodology
C)Either ANS

D)None

Q4) Engineering design is a ___________ process

A)sequential

B)iterative ANS

C)both

D)either of (A) or (B)

28 ) The factor which doesn’t determine the quality of the product is:

a) Consistency of components of products

b) Products should meet the requirements

c) All components should be new and free from defects

d)Weight of product should be less ANS

29) Colour shape form and texture come under, which criteria?

(a) Acceptance standards

(b) Operational requirements

(c)Performance requirements ANS

(d) Manufacture requirements

 30) Method of verification of products speed, consumption and reliability is called

a) Inspection
b) Quality
(c) Patents
(d) Testing ANS

31 Which of the following is not a manufacturing requirement?

A)Materials

B)Assembly

C)Delivery date

D)Standards ANS

32__________ technique, basic principle used is association of ideas:

A)Morphological analysis

B)Brainstorming ANS

C)Inversion

D)Analog

33 The opportunity for making changes or suggesting improvements to the concepts is ________
before detail design

A)low

B)high ANS

C)medium

D)average
34 Which of the following does not apply to the datum method?

A)+ or – assigned relative to first datum.

B)Criteria are taken on the vertical axis

.C)Concepts are taken on the horizontal axis.

D)+ or – assigned relative to each other ANS

35 During criteria ranking and weighing procedure which of thefollowing doesn’t happen.

A)Criteria are reordered according to descending order ofweight.

B)Criteria are reordered according to ascending order of weight. ANS

C)Criteria re reordered in no particular order.

D)Total number of 1s is 0.5(n^2-n)

36 Which of the following is not a principle of concept selection?

A)Divergence ANS

B)Convergence

C)Intuition

D)Visibility
37 Computer aided decision making is not one of the following:

A)It is a spread sheet program

B)It helps in accelerating selection procedure

C)Changes can be made easily

D)It is a word program ANS

38 Embodiment is the bridge between concept stage and _______

A. Specification stage

B. Detail design ANS

C. Manufacture

D. None of the above

39 The input to embodiment is the conceptual design sketchesdeveloped earlier and __________

A. PDS ANS

B. Form design

C. Scheme drawings

D. None of the above

40 When attention is attracted by any visual feature such that all

Other feature tend to lose significance. This effect is called _________

A. Brightness ratio

B. Acuity
C. Figure on ground ANS

D. Illumination

41 Confident recognition of visual statement is important in which of the following design

activity.

A. Ergonomics

B. Simulation

C. Aesthetics ANS

D. Optimization

42 The ability to perceive details is called ____________

A. Brightness ratio

B. Illumination ratio

C. Aesthetics

D. Acuity ANS

43 __________ is concerned with ways of designing machines, operationsand work

environments:-

A. Aesthetics

B. Ergonomics ANS

C. Scaling

D. None of the above

44 Embodiment process runs in parallel with __________

A. Modelling
B. Value engineering ANS

C. Industrial engineering aspects

D. None of the above

45 The _________ is the bridge between the conceptual stage of the design and detail design

A)Concept selection

B)Embodiment ANS

C)Modelling

D)None

46 The ____________ is biased towards ensuring useful products satisfyand appeal to their
users

A)Engineer design

B)Industrial design ANS

C)Ergonomic

D)Aesthetic

47 The general equation for safety is ANS

A) Load carrying capability / applied load

B) Applied load / load carrying capability

C) 6L / 6r

D) None of the above

48 One of the more widely used technique in simulation is

A)Structural analysis

B)Modelling analysis

C)Finite element analysis ANS

D)None of these

49 Design responsibilities includes

(A) Detail drawings

(B) Assembly drawings

(C) Arrangement drawings

(D) Concept sketch ANS

50 The products offered by several brands similar to each other with same functionally and
attributes

a) Parity products ANS

b) Desirable products

c) Salutary products

d) Deficient products
 Product Design and Development
UNIT 4
MCQ’s ON REVERSE ENGINEERING
In reverse engineering process, what refers to the sophistication of the
1.
design information that can be extracted from the source?
a) interactivity
b) completeness
c
c) abstraction level
d) direction level
2. In reverse engineering, what refers to the level of detail that is provided at
an abstraction level?
a) interactivity
b) completeness
b
c) abstraction level
d) directionality
3. The core of reverse engineering is an activity called
a) restructure code
b) directionality
c
c) extract abstractions
d) interactivity
4. Forward engineering is also known as
a) extract abstractions
b) renovation
d
c) reclamation
d) both renovation and reclamation
5. Which of the following is not an objective of reverse engineering?
a) to reduce maintenance effort
b) to cope with complexity d
c) to avoid side effects
 d) to assist migration to a CASE environment
6. _ is the process of taking something (a device, an electrical component, a
software program, etc.) apart and analyzing its workings in detail.
a) mechanical Engineering
b) reverse engineering
b
c) chemical engineering
d) structural engineering
7. The steps in the reverse-engineering process are:

a) Observation, Disassemble, Analyze, Test, Prediction, Documentation

b) Prediction, Disassemble, Observation, Analyze, Documentation, Test
c
c) Prediction, Observation, Disassemble, Analyze, Test, Documentation
d) Documentation, Observation, Prediction, Disassemble, Analyze, Test,
8. Which of the following questions should be asked in the prediction step?
a) Any surprises?
b) What is the purpose of this product?
b
c) How many moving parts?
d) How does it meet design objectives (overall)?
9. Which event in history was an example of reverse engineering
a) Chinese Copied America’s Best Bomber During WWII
b) Soviets Copied America’s Best Bomber During WWII
b
c) None of the Above
d) Kong Copied America’s Best Bomber During WWII
10. In the observation stage of reverse engineering you should ask all the
following questions EXCEPT which?
a) What is this?
b) How does it meet design objectives (overall)?
a
c) Why is it designed the way it is?
d) How do you think it works?
11. In documentation one should.
a) Construct Schematic diagrams a
 b) Do a backflip because of the excitement!
c) Evaluate
d) Brainstorm
12. Engineers have to be able to the design problem to solve
and decide whether or not to address it.
a) Evaluate
b) Identify
b
c) Understand
d) Express
13. systems because they have faulty or poorly matched parts, are
used in ways that exceed what was intended by the design, or were poorly
designed to begin with.
a) fail
b) fumble
a
c) improve
d) grow

14. Define a system by identifying its , their relationship to other

systems, and the intended input and output of the system.
a) Criteria
b) solution
c
c) subsystems
d) problems
15. The following type of layout is preferred to manufacture a standard
product in large quantity
a) Product layout
b) Process layout
a
c) Fixed position layout
d) Combination layout
16. The following type of layout is preferred for low volume production of non
standard products
a) Product layout b
 b) Process layout
c) Fixed position layout
d) Combination layout
17. 1-The following is the preliminary stage of Production planning
a) Capacity planning
b) Material requirements planning
d
c) Scheduling
d) Product development and design
18. The following is the source(s) for developing new or improved product

a) Research and Development department of the enterprise

b) Consumer suggestions and Complaints
d
c) Other competitive products in the market
d) All of the above
19. Product cost can be reduced by considering the following aspect(s) at the
design stage
a) Minimum number of operations
b) Unnecessary tight tolerance should not be provided
d
c) Design should consist of standard parts
d) All of the above
20. The ultimate objective of the product is
a) To provide a new look
b) Utilizing existing manpower
c
c) To monopolize the market
d) All of the above

21. Based on their field of application, manufactured goods can be classified

as
a) Primary, Secondary and Tertiary
b) Consumer, Capital and Defense
b
c) Essential, Market and Standard
d) Primary, Luxury and Consumer
22. The following aspect of product is concerned with the ease and efficiency
of the product performance
a) Functional aspect
b) Operational aspect
a
c) Durability aspect
d) Aesthetic aspect
23. The “simplicity to operate and easy to understand” of product is
concerned with its following aspect
a) Functional aspect
b) Operational aspect
a
c) Durability aspect
d) Aesthetic aspect
24. helps in establishing the interchangeability of products
a) Standardization
b) Simplification
a
c) Diversification
d) Specialization
25. In which of the following type the manufacturing cost may go up
a) Standardization
b) Simplification
c
c) Diversification
d) All of the above
26. Product is the ultimate objective of variety reduction
a) Simplification
b) Standardization
c
c) Specialization
d) All of the above
27. The following eases the process of stock control
a) Standardization
c
b) Simplification
 c) Both ‘A’ and ‘B’
d) None of the above
28. The following is the Durability aspect(s) of a product
a) Efficiency of the product
b) Easy to understand
c
c) Ease with which a product can be maintained
d) All of the above
29. is a new-product development approach in which one company
department works to complete its stage of the process before passing the
new product along to the next department and stage.
a) Sequential product development
b) Product life-cycle analysis
c) Team-based product development a
d) Simultaneous product development
e) Micromarketing
30. A detailed version of a new idea stated in meaningful customer terms is
called a
a) Product proposal
b) Product concept
c) Product image b
d) Product movement
e) Product idea
31. A manufacturer with a product in the decline stage of the product life cycle
might decide to if it has reason to hope that competitors will
leave the industry.
a) drop the product
b) maintain the product without change
c) delay planning b
d) search for replacements
e) harvest the product
32. After concept testing, a firm would engage in which stage in developing
 and marketing a new product?
a) marketing strategy development
b) product development
c) idea screening a
d) business analysis
e) test marketing
33. An attractive idea must be developed into a
a) product idea
b) test market
c) product concept c
d) product image
e) product strategy
34. During which stage of new-product development is management most
likely to estimate minimum and maximum sales to assess the range of
risk in launching a new product?
a) test marketing
b) product development
c) business analysis c
d) concept testing
e) marketing strategy development
35. In the stage of new-product development, products often undergo
rigorous tests to make sure that they perform safely and effectively or that
consumers will find value in them.
a) concept development and testing
b) idea generation
c) business analysis d
d) product development
e) marketing mix
36. In the concept testing stage of new-product development, a product
concept in form is presented to groups of target consumers.
a) market-tested d
 b) prototype
c) commercial
d) physical or symbolic
e) final
37. In which stage of the PLC will promotional expenditures be high in an
attempt to react to increasing competition?
a) introduction
b) maturity
c) decline e
d) product development
e) growth
38. Most products in the marketplace are in the stage of the product
life cycle.
a) decline
b) growth
c) introduction d
d) maturity
e) development
39. The advantages of standardizing an international product include all of the
following except
a) the development of a consistent image
b) the adaptation of products to different markets
c) decreased manufacturing costs b
d) lower product design costs
e) lower marketing costs
40. The creation of a successful new product depends on a company's
understanding of its and its ability to deliver to
customers.
a) customers, competitors, and markets; superior value
b) product, marketing mix, and marketing strategy; functional features a
c) competitors, distributors, and employees; new styles
 d) product life cycle, legal responsibilities, and social responsibilities;
innovations
e) customers, brands, products; product images
41. What does top down process follow?
a) The overall flow of activity during product design resolution is from
higher to lower levels
b) The overall flow of activity during product design resolution is from
lower to higher levels a

c) All of the mentioned

d) None of the mentioned
42. Lower level of abstraction includes?
a) Product features
b) Functions
d
c) Properties
d) All of the mentioned
43. Which of the following is not true of trend analysis? (several possible
answers)
a) It uses changes in euro amount and percentage terms to identify
patterns
b) It examines the relationships of percentage changes to each other
b, c
c) It concentrates on different geographic segments of production
d) It examines changes over time
e) It concentrates on the relative size of current assets
44. A is a detailed version of the idea stated in meaningful
consumer terms.
a) product idea
b) product image
c
c) product concept
d) product feature
45. In the stage of new-product development, products often undergo
rigorous tests to make sure that they perform safely and effectively or that
consumers will find value in them
 a) concept development and testing
b) product development
b
c) business analysis idea
d) generation marketing
46. The collection of businesses and products that make up a company is
called its
a) strategic business unit
b) mission statement
c) strategic plan d
d) business portfolio
e) operational factor
47. Which best describes the process of benchmarking?
a) Comparison of actual performance with budget
b) Comparison of the costs of one product with another
c) Comparison of direct competitors' performance b

d) Comparison of the performance of one operation or business with

another