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Introduction To Pepsico

PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. The company's mission is to increase shareholder value through sales growth, cost controls, and wise investments while providing quality, safe products and a fair return. PepsiCo is a global leader in food and beverages, with brands like Pepsi, Lay's, Doritos, Gatorade, and Quaker generating over $1 billion annually in sales each. The company generates over $70 billion in annual revenue and its products are consumed over 1 billion times per day worldwide.

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131 views2 pages

Introduction To Pepsico

PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. The company's mission is to increase shareholder value through sales growth, cost controls, and wise investments while providing quality, safe products and a fair return. PepsiCo is a global leader in food and beverages, with brands like Pepsi, Lay's, Doritos, Gatorade, and Quaker generating over $1 billion annually in sales each. The company generates over $70 billion in annual revenue and its products are consumed over 1 billion times per day worldwide.

Uploaded by

umar ramzan
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction to pepsico

Company Perspectives:

PepsiCo’s overall mission is to increase the value of our shareholder’s


investment. We do this through sales growth, cost controls and wise investment
of resources. We believe our commercial success depends upon offering quality
and value to our consumers and customers; providing products that are safe,
wholesome, economically efficient and environmentally sound; and providing a
fair return to our investors while adhering to the highest standards of integrity.

Key Dates:

1898: Pharmacist Caleb D. Bradham begins selling a cola beverage called


Pepsi-Cola.

1905: Bradham begins establishing a network of bottling franchises.

1965: Pepsi-Cola merges with Frito-Lay to form PepsiCo, Inc., with the two
predecessors becoming divisions.
In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay,
recognized what they called “a marriage made in heaven,” a single company delivering
perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly
became one of the world's leading food and beverage companies: PepsiCo.

PepsiCo, Inc. is one of the world’s top consumer product companies with many
of the world’s most important and valuable trademarks. Its Pepsi-Cola Company
division is the second largest soft drink business in the world, with a 21 percent
share of the carbonated soft drink market worldwide and 29 percent in the United
States. Three of its brands–Pepsi-Cola, Mountain Dew, and Diet Pepsi&mdashe
among the top ten soft drinks in the U.S. market. The Frito-Lay Company division
is by far the world leader in salty snacks, holding a 40 percent market share and
an even more staggering 56 percent share of the U.S. market. In the United
States, Frito-Lay is nine times the size of its nearest competitor and sells nine of
the top ten snack chip brands in the supermarket channel, including Lay’s,
Doritos, Tostitos, Ruffles, Fritos, and Chee-tos. Frito-Lay generates more than 60
percent of PepsiCo’s net sales and more than two-thirds of the parent company’s
operating profits. The company’s third division, Tropicana Products, Inc., is the
world leader in juice sales and holds a dominant 41 percent of the U.S. chilled
orange juice market. On a worldwide basis, PepsiCo’s product portfolio includes
16 brands that generate more than $500 million in sales each year, ten of which
generate more than $1 billion annually. Overall, PepsiCo garners about 35
percent of its retail sales outside the United States, with Pepsi-Cola brands
marketed in about 160 countries, Frito-Lay in more than 40, and Tropicana in
approximately 50. As 2001 began, PepsiCo was on the verge of adding to its
food and drink empire the brands of the Quaker Oats Company, which include
Gatorade sports drink, Quaker oatmeal, and Cap’n Crunch, Life, and other ready-
to-eat cereals.

in 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-
Lay, recognized what they called “a marriage made in heaven,” a single company
delivering perfectly-salty snacks served alongside the best cola on earth. Their vision
led to what quickly became one of the world's leading food and beverage companies:
PepsiCo.

PepsiCo products are enjoyed by consumers more than one billion times a day in more
than 200 countries and territories around the world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary food and beverage portfolio
that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream.
PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail
sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and
Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to
win sustainably in the marketplace and embed purpose into all aspects of our business
strategy and brands.

Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-
Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle
East and South Asia; and Asia Pacific, Australia/New Zealand and China. Each of these
divisions has its own unique history and way of doing business

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