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Indian Institute of Management Kozhikode Executive Post Graduate Programme

This document outlines a Managerial Communication course offered at the Indian Institute of Management Kozhikode. The 16-session course aims to provide training in effective communication skills for professional and personal relationships. Students will analyze their own communication behaviors and learn strategies to improve interactions at work and socially. Key topics covered include interpersonal communication, group communication, public speaking, and written reports. Students will be evaluated based on class participation, case analyses, a group project, and an end-of-term exam. Pedagogical tools include lectures, discussions, videos, and activities to enhance learning.

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Santhosh alur
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125 views

Indian Institute of Management Kozhikode Executive Post Graduate Programme

This document outlines a Managerial Communication course offered at the Indian Institute of Management Kozhikode. The 16-session course aims to provide training in effective communication skills for professional and personal relationships. Students will analyze their own communication behaviors and learn strategies to improve interactions at work and socially. Key topics covered include interpersonal communication, group communication, public speaking, and written reports. Students will be evaluated based on class participation, case analyses, a group project, and an end-of-term exam. Pedagogical tools include lectures, discussions, videos, and activities to enhance learning.

Uploaded by

Santhosh alur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Executive Post Graduate Programme


Course Outline

Course Code and Course Title EGP-104, MANAGERIAL


COMMUNICATION
Course type Compulsory
Pre-requisites (if any) NIL
Course Credit 2
Total no. of sessions 16 sessions
Session Duration 75 minutes
Term I
Year and Batch MBA-13 1st Year 2020-2021

Instructor(s) Prof. Deepa Sethi

Contact Details [email protected]

Office Prof. Deepa Sethi: 0495-2809443 (Office)

Consultation Hours Only by prior appointment

Introduction

People from diverse backgrounds are increasingly coming into contact with one other due to
new technologies, increased migrations, and a global economy. In today’s competitive, global
business world, training in effective communication skills is more essential than ever before.
This course will cover the principles and practice of effective communication from analyzing
the communication context and dynamics of relational status to delivering ideas.

Learning Outcomes/Course Objectives

The primary goal of this course is to provide training in applying communicative strategies
for improving professional as well as personal relationships both at work and in social sphere.
The course will enable you to analyze your communicative behaviors in relation to others.
Consequently, you can increase your chance of being a preferred employee at work.
Additionally, it will enable you to maintain a healthy social life. At the end of this course, the
students would be exposed to aspects of
• Interpersonal communication at work,
• Formal and informal group communication at work,
• Public speaking in sharing information and motivating people,
• Written communication, e.g., writing a persuasive report after analyzing a case.

Textbooks and Learning Materials

Text Book(s)

Managerial Communication: Communicating at Work: Principles and Practices for


Business and the Professions: 11th Edition (Adler, Elmhorst, Lucas)

Reference Book(s)
1
Adler, R. B. (2014). Understanding Human Communication. New Delhi: Oxford University
Press.
Additional Reading(s)

NIL
Technology and Software (if any)

NIL

Other Resources (Journals, Internet Websites) (if any)


NIL

Pedagogy – Learning Process

This course would use a variety of pedagogical tools such as lectures, case discussions, real-
life examples, games, videos, etc. to support the learning activities. The instructor expect the
students to participate actively in the class. Students are expected to read the textbooks or
other assigned readings outside of class. Additionally, they are required to actively participate
in the critical evaluation of the material through class discussion. In addition to the prescribed
textbook, the students may be asked to watch some relevant videos. There may also be a few
video clippings from relevant movies that may be shown in the class.

Evaluation Components/Assessment of Student Learning

Evaluation Component Percentage Description


/Assessment Tool
Class Participation 15% The course requires students to
participate and lead discussion on
various topics as introduced by
readings.
Case Analysis & Class 15% They include group case study analysis
Exercises and structured and unstructured small
group discussions. Through this
processes the students would learn to
analyzed their own communicative
behavior, i.e., whether, they are
persuasive, inclusive, abusive etc.
Project 20% The students are required to do a
project on a topic of relevance in the
field of communication. The students
will form small groups, conduct a
study and submit a project report.
Their performance will be based on
their intellectual merit of the content.
End term Exam 50% These components are required to
check and evaluate the students’
understanding of the theories and
concepts explained in the classroom.

2
Session Plan

Session Module Topic Chapter No. /


Reading
material / Cases
1-2 Fundamentals of i. Contemporary dynamics Handout, role play
Managerial affecting communication
Communication ii. Managerial communication
3-4 Verbal and i. The nature of language Reading
Nonverbal ii. Gender and language
Communication iii. Characteristics, types and
functions of nonverbal
communication
5 Mindfulness and i. Benefits of listening & Activity
Listening mindfulness
ii. Barriers to listening &
mindfulness
iii. Nonlistening behaviors

6-7 Write Persuasively i. Completeness Class assignment


- Adding 7 Cs in ii. Conciseness
writing: iii. Consideration
iv. Clarity
v. Concreteness
vi. Courtesy
vii. Correctness

8 Communicating in i. Goals of groups and their Activity


Teams/Groups members
ii. Types of groups

9-10 Developing and i. Choosing and developing a Class assignment


Organizing the topic
Presentation ii. Organizing and support
iii. Presenting your message
iv. Informative speaking
v. Persuasive speaking
11-12 Effective Meetings i. Understanding the nuances Handouts
of meetings
ii. Drafting agenda & minutes
iii. Effective meeting
facilitation
iv. Handling difficult people in
meetings
13-14 Understanding i. What is a social network Case
Dynamics of Social ii. Basic components of a
Network social network
iii. Why & how it is formed.

3
15 Computer- i. What is computer-mediated A Faceted
Mediated Business communication Classification
Communication ii. The medium and situational Scheme for
factors that influence Computer-
business communication Mediated
iii. Pros and Cons of computer- Discourse, Herring
mediated business (2007)
communication during and
post pandemic.
16 Electronic i. Understanding how to write Case
Communication effective emails.
ii. Role of Culture
End Term Examination

Additional Instructions (if any)

a. Group formation: For making persuasive business presentations students would need
to collaborate with one another. Students would be divided into groups and each group
will have four members. The instructor would form the groups based on diverse
personality profile.
b. Audiovisual case analysis: A few movie clippings, short films, and advertisements
will be screened in the class to analyze and discussions.
c. Activities and games: The students would be engaged in playing a few strategic and
collaborative games and activities to help them understand their own and their peers’
communicative practices and patterns.

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